CN113420242A

CN113420242A - Shopping guide method, resource distribution method, content display method and equipment

Info

Publication number: CN113420242A
Application number: CN202110974103.8A
Authority: CN
Inventors: 邓磊; 刘永亮
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2021-08-24
Filing date: 2021-08-24
Publication date: 2021-09-21

Abstract

The embodiment of the application provides a shopping guide method, a resource distribution method, a content display method and equipment. In the embodiment of the application, a brand-new shopping guide mode is provided, an invisible watermark can be embedded into a multimedia resource, and a shopping link is pointed to through the invisible watermark, so that multimedia information containing the invisible watermark can be obtained from the multimedia resource according to the user's dominance, watermark information is extracted, and then a shopping page corresponding to the shopping link pointed to by the watermark information is skipped. Therefore, in the embodiment of the application, a user-dominated shopping guide mode can be supported, and accurate drainage can be realized for merchants based on invisible watermarks; in addition, in the implementation process of the shopping guide scheme, the display picture of the multimedia resource cannot be damaged, and the display quality of the multimedia resource can be effectively ensured; in addition, compared with the shopping guide mode of searching the images by using the images, the shopping guide scheme provided by the embodiment has the advantages that the required storage overhead and calculation overhead are greatly reduced, and the accuracy is greatly improved.

Description

Shopping guide method, resource distribution method, content display method and equipment

Technical Field

The application relates to the technical field of data processing, in particular to a shopping guide method, a resource distribution method, a content display method and equipment.

Background

At present, searching for images is a popular user-oriented shopping guide method, in which a user can look for similar products by using images containing mood sensing products as references. However, this shopping guide method cannot accurately locate the merchants, and the drainage effect brought to the designated merchants is not good. Moreover, this shopping guide approach requires at least an image fingerprint database and a search matching engine to support, and the storage overhead and the calculation overhead are excessive.

Disclosure of Invention

Aspects of the present application provide a shopping guide method, a resource distribution method, a content display method and device, which are used to implement commodity shopping guide, resource distribution and/or other content display in a multimedia resource barrier-free display process.

The embodiment of the application provides a shopping guide method, which comprises the following steps:

acquiring multimedia information from a multimedia resource, wherein the multimedia information comprises an invisible watermark;

responding to an extraction instruction, and performing watermark extraction on the multimedia information to obtain watermark information;

analyzing the shopping link pointed by the watermark information;

and jumping to a shopping page corresponding to the shopping link so as to guide the user to the shopping page.

The embodiment of the present application further provides a resource distribution method, including:

analyzing a pickup link corresponding to the right resource pointed by the watermark information;

and jumping to a pickup page corresponding to the rights and interests resource according to the pickup link so as to distribute the rights and interests resource to the user.

The embodiment of the application also provides a content display method, which comprises the steps of

and executing adaptive display operation according to the watermark information so as to present the display content pointed by the watermark information.

The embodiment of the application further provides a shopping guide method, which comprises the following steps:

acquiring audio information from a multimedia resource, wherein the audio information comprises an audio watermark;

in response to an extraction instruction, performing audio watermark extraction on the audio information to obtain watermark information;

analyzing the shopping link pointed by the watermark information;

The embodiment of the application also provides a computing device, which comprises a memory and a processor;

the memory is to store one or more computer instructions;

the processor is coupled with the memory for executing the one or more computer instructions for:

analyzing the shopping link pointed by the watermark information;

the memory is to store one or more computer instructions;

analyzing the shopping link pointed by the watermark information;

Embodiments of the present application also provide a computer-readable storage medium storing computer instructions, which, when executed by one or more processors, cause the one or more processors to perform the aforementioned shopping guide method, resource distribution method, or content presentation method.

In the embodiment of the application, a brand-new shopping guide mode is provided, invisible watermarks can be embedded in multimedia resources, and shopping links are pointed to through the invisible watermarks, so that multimedia information containing the invisible watermarks can be obtained from the multimedia resources according to the user's dominance, watermark information can be extracted from the invisible watermarks contained in the multimedia information, and then the shopping pages corresponding to the shopping links pointed to by the watermark information are skipped. Therefore, in the embodiment of the application, a user-dominated shopping guide mode can be supported, and accurate drainage can be realized for merchants based on invisible watermarks; in addition, in the implementation process of the shopping guide scheme, the display picture of the multimedia resource cannot be damaged, and the display quality of the multimedia resource can be effectively ensured; in addition, compared with the shopping guide mode of searching the images by using the images, the shopping guide scheme provided by the embodiment has the advantages that the required storage overhead and calculation overhead are greatly reduced, and the accuracy is greatly improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

FIG. 1a is a schematic flow chart of a shopping guide method according to an exemplary embodiment of the present application;

FIG. 1b is a schematic logical view of a shopping guide scheme provided in an exemplary embodiment of the present application;

FIG. 2a is a schematic flow chart of another shopping guide method provided in an exemplary embodiment of the present application;

FIG. 2b is a schematic logical view of another shopping guide scheme provided in an exemplary embodiment of the present application;

fig. 3 is a flowchart illustrating a resource distribution method according to another exemplary embodiment of the present application;

FIG. 4 is a logical representation of a resource distribution scheme provided by another exemplary embodiment of the present application;

fig. 5 is a schematic flow chart of a content presentation method according to another exemplary embodiment of the present application;

FIG. 6 is a logic diagram of a content presentation scheme provided in accordance with yet another exemplary embodiment of the present application;

fig. 7 is a schematic structural diagram of a computing device according to another exemplary embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail and completely with reference to the following specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

At present, accurate drainage cannot be realized in a shopping guide mode of searching a picture, and storage overhead and calculation overhead are overlarge. To this end, in some embodiments of the present application: the method has the advantages that the invisible watermarks can be embedded into the multimedia resources, and the shopping links are pointed by the invisible watermarks, so that the multimedia information containing the invisible watermarks can be acquired from the multimedia resources according to the user's leading, the watermark information can be extracted from the invisible watermarks contained in the multimedia information, and the shopping pages corresponding to the shopping links pointed by the watermark information can be skipped. Therefore, in the embodiment of the application, a user-dominated shopping guide mode can be supported, and accurate drainage can be realized for merchants based on invisible watermarks; in addition, in the implementation process of the shopping guide scheme, the display picture of the multimedia resource cannot be damaged, and the display quality of the multimedia resource can be effectively ensured; in addition, compared with the shopping guide mode of searching the images by using the images, the shopping guide scheme provided by the embodiment has the advantages that the required storage overhead and calculation overhead are greatly reduced, and the accuracy is greatly improved.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Fig. 1a is a schematic flow chart of a shopping guide method according to an exemplary embodiment of the present application. FIG. 1b is a logic diagram of a shopping guide scenario provided in an exemplary embodiment of the present application. Referring to fig. 1a and 1b, the method may include:

step 100, acquiring multimedia information from a multimedia resource, wherein the multimedia information comprises an invisible watermark;

step 101, responding to an extraction instruction, and performing watermark extraction on multimedia information to obtain watermark information;

102, analyzing a shopping link pointed by the watermark information;

and 103, jumping to a shopping page corresponding to the shopping link to guide the user to the shopping page.

The shopping guide method provided by the embodiment can be applied to various scenes in need of shopping guide, and the application scene is not limited by the embodiment.

The invisible watermark may be that after the digital watermark is added to the original image, the added watermark cannot be seen visually when the image is viewed, but the added watermark can be extracted from the image by a certain algorithm.

Based on the invisible watermark technology, the embodiment proposes that the invisible watermark can be embedded in the multimedia resource, and commodity shopping guide can be carried out by relying on the invisible watermark. The multimedia resource may be a video, a picture, or a virtual reality space VR, and the like, and the video may be a short video or other conventional video, and the specification, the type, and the like of the multimedia resource are not limited in this embodiment.

The process of embedding an invisible watermark in a multimedia asset will be described first.

In this embodiment, the watermark information may be generated according to the shopping link, and the watermark information may be embedded into the multimedia resource in an invisible watermark manner. In practical application, one or more commodities which are subjected to shopping guide by means of multimedia resources may be adopted, so that in this embodiment, at least one commodity which is subjected to shopping guide by means of multimedia resources may be determined first, and a shopping link corresponding to each of the at least one commodity is obtained. On the basis, at least one watermark information can be generated according to the shopping link corresponding to each commodity.

In some cases, the watermark information may be generated according to the shopping links of different commodities, that is, the shopping link of one commodity corresponds to one watermark information. In other cases, the shopping links of the multiple commodities may be configured into a link set, and the watermark information may be generated for the link set. Thus, one watermark message may point to a shopping link for multiple items.

In this embodiment, various implementation manners may be adopted to generate the watermark information. In an alternative implementation, the shopping link may be used directly as the watermark information. In another alternative implementation, a library may be maintained in which shopping links are assigned indices, based on which the indices associated with the shopping links may be identified as watermark information. In yet another alternative implementation, the shopping link may be further subjected to deformation processing such as encryption and scrambling to obtain deformation information, and based on this, the deformation information may be used as watermark information. Of course, these implementation manners are also only exemplary, and in this embodiment, the pointing relationship between the watermark information and the shopping link may also be implemented in other manners, and this embodiment is not limited to this.

After generating the watermark information, in this embodiment, at least one kind of watermark information may be embedded in the multimedia resource in a way that the watermark is invisible. In this embodiment, various implementation manners may be adopted to perform the embedding processing of the watermark information. In one implementation, the required watermark information may be embedded separately for each unit resource in the multimedia resource. In another implementation, a discrete embedding manner may be adopted, that is, a part of unit resources in which watermark information needs to be embedded is selected from the multimedia resources, and the required watermark information is embedded in the part of unit resources. The unit resource refers to a resource in a minimum unit in the multimedia resource, for example, in a video, the unit resource is a video frame, and in a virtual three-dimensional space, the unit resource is a virtual unit space picture.

In any of the embedding manners, in this embodiment, the unit resource covered by each kind of watermark information can be determined first, and the embedding relationship between the watermark information and the unit resource can be further determined. In an alternative implementation manner, the unit resource covered by the watermark information may be determined according to the content of the unit resource and the commodity pointed by the watermark information. Taking the first watermark information in the at least one type of watermark information as an example, the target commodity pointed by the first watermark information can be determined; determining at least one target unit resource associated with the existing content of the target commodity in the multimedia resources; and embedding the first watermark information into at least one target unit resource. In this embodiment, the existence of the content association may refer to that the commodity appears in the unit resource or that the commodity is mentioned in the voice corresponding to the unit resource. In this way, the unit resources covered by each kind of watermark information can be determined by using the commodities as media, and for the case that the aforementioned watermark information points to multiple commodities, the watermark information can cover the unit resources associated with all the commodities to which the watermark information points. On the basis, the first watermark information can be completely or partially embedded in at least one target unit resource covered by the first watermark information. This can be carried out as mentioned above, and the watermark information can be embedded for each unit resource in the multimedia resource, or can be embedded for only part of the unit resources in the multimedia resource. It should be noted that, here, at least one target unit resource covered by the first watermark information may be continuous or discrete. From the perspective of a single unit resource, the single unit resource may be associated with one or more existing contents of commodities, and in the case that the single unit resource is associated with a plurality of existing contents of commodities, watermark information corresponding to each of the commodities may be embedded in a position that is not completely the same in the unit resource. For example, if two commodities, namely a cap and a sweater, which can be purchased appear in the video frame a, watermark information corresponding to the shopping link of the cap can be embedded in the pixel area where the cap is located in the video frame a, and watermark information corresponding to the shopping link of the sweater can be embedded in the pixel area where the sweater is located in the video frame a.

Thus, the multimedia resource embedded with the invisible watermark can be obtained.

On this basis, referring to fig. 1a and 1b, in step 100, multimedia information may be obtained from a multimedia asset. Corresponding to the above embedding manner, in this embodiment, in step 100, multimedia information can be obtained based on at least one unit resource in the multimedia resource, for example, a frame of video picture can be obtained based on a single video frame in the target video, and a video clip, that is, a plurality of frames of video pictures, can also be obtained as the multimedia information; the video picture may be a full picture or a partial picture of a video frame. Corresponding to the above partially embedded manner, in this embodiment, in step 100, multimedia information may be obtained from a resource segment in a multimedia resource, for example, a multi-frame video picture is obtained based on a video segment in a target video. In this embedding manner, in this embodiment, the length of the resource segment to be based on may be specified in advance, and the length should be adapted to the embedding density in the embedding process, that is, the length may ensure that the obtained multimedia information includes the invisible watermark.

In this embodiment, the multimedia information may be acquired in different manners. According to different types of multimedia resources, in the embodiment, in the process of playing the target video, screen capturing/shooting can be performed on a playing interface where the target video is located, so as to obtain at least one frame of video picture as multimedia information; performing screen capture/shooting on a display interface where the target image is located to obtain an image picture as multimedia information; or the screen capture/shooting is carried out on the display interface where the target virtual reality space is located, so that at least one frame of display picture is obtained and used as the multimedia information.

In addition, according to different display scenes of the multimedia resources, in this embodiment, in some scenes, the multimedia resources may be displayed on the first device, and the user may use the second device to shoot a display interface where the multimedia resources are located, so as to obtain the multimedia information. In other scenarios, the multimedia resource may be displayed on the first device, and the user may capture a screen of a display interface where the multimedia resource is located by using the first device to obtain the multimedia information. In still other scenarios, the multimedia resource may be displayed on the first device, wherein a resource acquisition control may be displayed in a display interface where the multimedia resource is located, and a user may trigger a unit resource acquisition instruction on the first device through the resource acquisition control, so as to directly read a corresponding unit resource from the multimedia resource as the multimedia information. For example, the user may specify a starting unit resource and a terminating unit resource, and the first device may read at least one unit resource between the starting unit resource and the terminating unit resource from the multimedia resource as the multimedia information. In this embodiment, the process of acquiring the multimedia resource does not affect the process of displaying the multimedia resource, and the process of displaying the multimedia resource does not need to be interrupted.

Based on this, in step 101, in response to the extraction instruction, the multimedia information may be subjected to watermark extraction to obtain watermark information. In this embodiment, the method for extracting an invisible watermark is not limited, and any one of the current and future methods for extracting an invisible watermark may be used to extract a watermark from multimedia information.

As mentioned previously, the watermark information may be generated based on the shopping link. Thus, in step 102, the shopping link pointed to by the watermark information may be parsed. In this embodiment, an analysis method of the watermark information is not limited, and any analysis method of the watermark information that is proposed currently or in the future may be adopted in this embodiment to obtain the shopping link, such as decryption and reverse scrambling, which is not limited herein.

In some cases, the multimedia information may include various watermark information, for which, a shopping guide map of the commodity pointed by the various watermark information may be presented to the user, and thumbnail information of the various commodities is displayed in the shopping guide map, and the user may determine the target commodity to be viewed through a click operation. Thus, the target item selected by the user will be the shopping link ultimately pointed to in step 102.

After the shopping link is obtained, in step 103, a shopping page corresponding to the shopping link may be skipped to guide the user to the shopping page.

Accordingly, in the embodiment, a brand-new shopping guide method is provided, the invisible watermark can be embedded in the multimedia resource, and the shopping link is pointed to by the invisible watermark, so that the multimedia information containing the invisible watermark can be acquired from the multimedia resource according to the user's dominance, and therefore the watermark information can be extracted from the invisible watermark contained in the multimedia information, and then the shopping page corresponding to the shopping link pointed to by the watermark information is skipped. Therefore, in the embodiment of the application, a user-dominated shopping guide mode can be supported, and accurate drainage can be realized for merchants based on invisible watermarks; in addition, in the implementation process of the shopping guide scheme, the display picture of the multimedia resource cannot be damaged, and the display quality of the multimedia resource can be effectively ensured; in addition, compared with the shopping guide mode of searching the images by using the images, the shopping guide scheme provided by the embodiment has the advantages that the required storage overhead and calculation overhead are greatly reduced, and the accuracy is greatly improved.

The technical solution provided by the present embodiment is described below by taking a scheme of conducting shopping guide during watching a movie and television play by a user as an example.

A movie and television play is being played on a media playing device in a public place, an invisible watermark is embedded in a target video corresponding to the movie and television play, and shopping links of various commodities are borne through the invisible watermark. The user a in the public place is very interested in the sofa appearing in the movie and television play, and the user a can use the mobile phone to shoot the screen of the media playing device, and obtain the relevant video picture, for example, the video picture containing the sofa.

Or, the user a is using his/her mobile phone to play a drama, and is very interested in the clothes worn by the businessman, and the user a may use his/her mobile phone to capture a screen during the playing of the target video, or may operate a frame acquisition control included in a video player in the mobile phone to obtain a related video picture.

Of course, the user A can also obtain any video picture without destination, thus realizing purposeless and strolling shopping.

For example, the shopping guide scheme provided in this embodiment may be implemented as an independent APP or an applet in the mobile phone of the user a, or as a function embedded in an existing application such as a video player or a shopping APP, and the product implementation form of the shopping guide scheme is not limited herein. The user A can initiate an extraction instruction on the acquired video picture through the APP or the small program. Based on this, the mobile phone of the user a can perform operations such as watermark extraction and watermark information analysis on the acquired video image, so as to acquire the corresponding shopping link and jump to the shopping page corresponding to the shopping link. Therefore, from the perspective of the user A, the shopping page of the self-psychographic commodity can be accurately and conveniently obtained after the obtained video picture is provided, and the shopping experience of the user can be effectively improved. From the perspective of the merchants, the shopping pages of the designated merchants are displayed for the user, and the user is also guided to the designated merchants, so that accurate guiding is realized.

It should be noted that the execution subjects of the steps of the methods provided in the above embodiments may be the same device, or different devices may be used as the execution subjects of the methods. For example, the executing agent of

steps

100 and 103 may be device a, and the executing agent of

steps

101 and 102 may be a server, so that the shopping guide scheme provided by the present embodiment may be implemented by the CS architecture; for another example, the executing main body of the steps 100 to 103 may be the device a, so that the terminal device can autonomously complete the shopping guide scheme provided by this embodiment; and so on.

In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 101, 102, etc., are merely used for distinguishing different operations, and the sequence numbers do not represent any execution order per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used to distinguish different devices, watermark information, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

Fig. 2a is a schematic flow chart of another shopping guide method according to an exemplary embodiment of the present application. FIG. 2b is a logic diagram of another shopping guide scenario provided in an exemplary embodiment of the present application. Referring to fig. 2a, the shopping guide method may include:

step 200, obtaining audio information from a multimedia resource, wherein the audio information comprises an audio watermark;

step 201, in response to an extraction instruction, performing audio watermark extraction on the audio information to obtain watermark information;

step 202, analyzing a shopping link pointed by the watermark information;

and step 203, jumping to a shopping page corresponding to the shopping link to guide the user to the shopping page.

In this embodiment, the multimedia resource may be a resource including audio, video, VR, and the like, but the embodiment is not limited thereto.

In this embodiment, an audio watermark may be embedded in the multimedia resource, where the audio watermark refers to a digital watermark embedded in the audio, and after the audio watermark is embedded in the audio, the audio has no great influence on the original sound quality of the audio, or the audio cannot be perceived by human ears. In this embodiment, at least one commodity that depends on the multimedia resource for shopping guide may be determined, a shopping link corresponding to each of the at least one commodity is obtained, at least one audio watermark is generated according to the shopping link corresponding to each of the at least one commodity, and the at least one audio watermark is embedded in the multimedia resource. The audio watermark may be generated based on the shopping link, the index identifier associated with the shopping link, or the transformation information obtained by transforming the shopping link, and specifically, reference may be made to the description of the invisible watermark generation process in the foregoing embodiment, and a similar concept may be adopted in this embodiment. In addition, the embedding manner of the audio watermark may also adopt a partial embedding manner or a full embedding manner, and one or more audio watermarks may be embedded in a single unit resource. And are not described in detail herein.

On this basis, in the present embodiment, the audio information may be acquired based on the multimedia resource. For example, the audio clip may be obtained as the audio information by recording or directly intercepting from the multimedia resource, which is not limited herein.

In addition, in this embodiment, any audio watermark extraction technology that is proposed now or in the future may be adopted to extract watermark information from audio information, which is not specifically limited herein.

For

steps

202 and 203, reference may be made to the related description in the foregoing embodiments, and further description is omitted here.

Accordingly, in the embodiment, a brand-new shopping guide method is provided, in which an audio watermark is embedded in a multimedia resource, and a shopping link is pointed to by the audio watermark, so that audio information including the audio watermark can be acquired from the multimedia resource according to the user's dominance, watermark information is extracted, and then the shopping page corresponding to the shopping link pointed to by the watermark information is skipped. Therefore, in the embodiment of the application, a user-dominated shopping guide mode can be supported, and accurate drainage can be realized for merchants based on invisible watermarks; in addition, in the implementation process of the shopping guide scheme, the display state of the multimedia resources cannot be damaged, and the display quality of the multimedia resources can be effectively ensured.

It should be noted that the execution subjects of the steps of the methods provided in the above embodiments may be the same device, or different devices may be used as the execution subjects of the methods. For example, the execution subject of step 200 and step 203 may be device a, and the execution subject of step 201 may be a server, so that the content presentation scheme provided by the present embodiment may be implemented by a CS architecture; for another example, the executing main body of the steps 500 to 503 may be the device a, so that the terminal device can autonomously complete the shopping guide scheme provided by this embodiment; and so on. In addition, in the present embodiment, reference may be made to the related description in the aforementioned shopping guide scheme, and details are not repeated here, but this should not cause a loss of the protection scope of the present application.

In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 201, 202, etc., are merely used for distinguishing different operations, and the sequence numbers do not represent any execution order per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel.

Fig. 3 is a flowchart illustrating a resource distribution method according to another exemplary embodiment of the present application. Fig. 4 is a logic diagram of a resource distribution scheme according to another exemplary embodiment of the present application. Referring to fig. 3 and 4, the method may include:

step 300, acquiring multimedia information from a multimedia resource, wherein the multimedia information comprises an invisible watermark;

step 301, responding to an extraction instruction, performing watermark extraction on multimedia information to obtain watermark information;

step 302, analyzing a pickup link corresponding to the right and interest resource pointed by the watermark information;

and 303, jumping to a pickup page corresponding to the equity resources according to the pickup link so as to distribute the equity resources to the user.

The resource distribution scheme provided in this embodiment may be applied to various application scenarios that require resource distribution, and the application scenario is not limited in this embodiment. In this embodiment, the rights and interests resource can be distributed to the user by using the multimedia resource as a medium. The equity resources in this embodiment may be electronic red envelope, electronic medal, etc., and these are only exemplary, and this embodiment is not limited thereto.

In the process of embedding the invisible watermark in the multimedia resource, the watermark information can be generated according to the corresponding receiving link of the right resource, so that the watermark information is embedded into the multimedia resource in an invisible watermark mode. In practical applications, the equity resources distributed by the multimedia resources may be one or more, for example, one or more electronic red packets, and thus, in this embodiment, at least one equity resource distributed by the multimedia resources may be determined first, and a receiving link corresponding to each of the at least one equity resource may be obtained. On the basis, at least one watermark information can be generated according to the respective corresponding receiving link of at least one entitlement resource.

In this embodiment, various implementation manners may be adopted to generate the watermark information. In an alternative implementation, the pickup link may be directly used as the watermark information. In another alternative implementation, a library may be maintained in which indexes are assigned to the pickup links, based on which the index identifiers associated with the pickup links may be used as watermark information. In yet another alternative implementation, the derived link may be further subjected to deformation processing such as encryption and scrambling to obtain deformation information, and based on this, the deformation information may be used as watermark information. Of course, these implementation manners are also only exemplary, and in this embodiment, the pointing relationship between the watermark information and the pickup link may also be implemented in other manners, and this embodiment is not limited to this.

After generating the watermark information, in this embodiment, at least one kind of watermark information may be embedded in the multimedia resource in a way that the watermark is invisible. In this embodiment, various implementation manners may be adopted to perform the embedding processing of the watermark information. In one implementation, the required watermark information may be embedded separately for each unit resource in the multimedia resource. In another implementation, a discrete embedding manner may be adopted, that is, a part of unit resources in which watermark information needs to be embedded is selected from the multimedia resources, and the required watermark information is embedded in the part of unit resources. In addition, all unit resources or part of unit resources in the multimedia resource may be embedded with the same kind of watermark information, in this case, the right resources pointed by the kind of watermark information may be distributed based on the multimedia resource. In the multimedia resource, all or part of the unit resources can be embedded with various watermark information, and in this case, the rights and interests resources pointed by the various watermark information can be distributed based on the multimedia resources. For example, one red packet may be distributed based on the multimedia resource, or a plurality of red packets may be distributed based on the multimedia resource.

In any of the embedding manners, in this embodiment, the unit resource covered by each kind of watermark information can be determined first, and the embedding relationship between the watermark information and the unit resource can be further determined. In an alternative implementation, in the case that the multimedia resource is embedded with multiple kinds of watermark information, the rights resource pointed by each of the multiple kinds of watermark information may be configured with non-identical resource levels, and different resource levels may cover different positions of the multimedia resource. For example, a unit resource in 0-10 minutes of a multimedia resource may deploy the lowest resource level, a unit resource in 11-20 minutes may not be a higher resource level, and so on, a unit resource with a later playback time may deploy a higher resource level. Thus, according to the resource boundary deployed for different unit resources in the multimedia resource, the resource level distribution state in the multimedia resource can be generated. Based on this, in this implementation, at least one type of watermark information may be embedded in the unit resources covered by the corresponding resource level according to the resource level distribution state. In the above example, the watermark information corresponding to the right resource at the lowest resource level may be embedded in the unit resource within 0-10 minutes in the multimedia resource, and of course, as mentioned above, the watermark information may be embedded in all the unit resources or some of the unit resources within 0-10 minutes. Accordingly, various watermark information can be embedded in the multimedia resource to point to a plurality of rights and interests resources. Of course, this is merely an example, in other implementation manners, there may be no resource level between multiple right resources, or, in a case that there is a resource level, there is no need to perform resource level deployment in the order from low to high, and the embodiment is not limited thereto.

On this basis, referring to fig. 3 and 4, in step 300, multimedia information may be obtained from a multimedia asset. In step 301, in response to the extracting instruction, the multimedia information may be subjected to watermark extraction to obtain watermark information. In addition, reference may be made to the related description in the shopping guide scheme in step 300 and step 301, and details are not repeated here.

As mentioned previously, the watermark information may be generated based on the derived links of the entitlement resource. Therefore, in step 302, the watermark information may be parsed to point to the pickup link corresponding to the equity resource. After the pickup link is obtained, in step 303, the user may jump to a pickup page corresponding to the equity resource to distribute the equity resource to the user. In the receiving page, a user can initiate a receiving request, and as for how many right resources the user can receive, the method can be determined by adopting random distribution, fixed distribution and the like, and after the receivable resources corresponding to the user are determined, the part of the receivable resources are separated from the right resources pointed by the watermark information and are given to the user.

Accordingly, in the embodiment, a brand-new equity resource distribution method is provided, an invisible watermark can be embedded in a multimedia resource, and the inaudible watermark points to the receiving link of the equity resource. Based on the method, the multimedia information containing the invisible watermark can be acquired from the multimedia resource, the watermark information is extracted from the invisible watermark contained in the multimedia information, and then the retrieval page corresponding to the retrieval link of the right resource pointed by the watermark information is skipped. Therefore, in the embodiment of the application, the multimedia resources can be used as media to distribute the resources, the resource distribution scheme cannot damage the display picture of the multimedia resources, the display quality of the multimedia resources cannot be influenced, the resource distribution mode is more interesting and mysterious, the user viscosity corresponding to the multimedia resources can be reversely improved, and the display amount or the display duration of the multimedia resources is improved.

The following describes the technical solution provided in this embodiment by taking a scheme of issuing red packages during watching a movie or a television play as an example.

The method comprises the steps that a movie and television play is being played on a media playing device in a public place, an invisible watermark is embedded into a target video corresponding to the movie and television play, and a plurality of picking links of electronic red packages are borne through the invisible watermark. The user a in the public place can use the mobile phone to shoot the screen of the media playing device, and obtain the related video picture.

Or, the user a is using his own mobile phone to play a flash, and the user a may use his own mobile phone to capture a screen during the playing of the target video, or may operate a frame acquisition control included in a video player in the mobile phone to obtain a related video picture.

For example, the resource distribution scheme provided in this embodiment may be implemented as an independent APP or an applet in the mobile phone of the user a, or as a function built in an existing application such as a video player, and the like, and a product implementation form of the resource distribution scheme is not limited herein. The user A can initiate an extraction instruction on the acquired video picture through the APP or the applet and the like. Based on the above, the mobile phone of the user a can perform operations such as watermark extraction and watermark information analysis on the acquired video image, so as to acquire the pickup link of the corresponding electronic red packet, and jump to the corresponding pickup page, so that the user a can pick up the red packet. Therefore, from the perspective of the user A, the electronic red envelope can be rapidly acquired after the acquired video picture is provided, and the interestingness and the convenience are very high. From the merchant's perspective, users may be attracted or given benefits, medals, etc. by embedding invisible watermarks that point to equity resources in the video, which may inversely increase user stickiness, improve ratings and/or user quality, making viewing the video more fun and lively.

steps

300 and 303 may be device a, and the executing agent of

steps

301 and 302 may be a server, so that the resource distribution scheme provided by the present embodiment may be implemented by a CS architecture; for another example, the executing entity in steps 300 to 303 may be device a, so that the terminal device can autonomously complete the resource distribution scheme provided in this embodiment; and so on. In addition, in the present embodiment, reference may be made to the related description in the aforementioned shopping guide scheme, and details are not repeated here, but this should not cause a loss of the protection scope of the present application.

In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 301, 302, etc., are merely used for distinguishing different operations, and the sequence numbers do not represent any execution order per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel.

Fig. 5 is a flowchart illustrating a content presentation method according to another exemplary embodiment of the present application. Fig. 6 is a schematic flow chart of a content presentation scheme according to another exemplary embodiment of the present application. Referring to fig. 5 and 6, the method may include:

step 500, acquiring multimedia information from a multimedia resource, wherein the multimedia information comprises an invisible watermark;

step 501, responding to an extraction instruction, and performing watermark extraction on multimedia information to obtain watermark information;

step 502, according to the watermark information, performing adaptive display operation to present the display content pointed by the watermark information.

The content display method provided by the embodiment of the application can be applied to various application scenes in which the display content needs to be led out through multimedia resources, and the embodiment does not limit the application scenes. In this embodiment, the display content may include, but is not limited to, a shopping page, a pickup page of rights and interests, or resource introduction information. The resource introduction information may include, but is not limited to, content introduction information, staff introduction information, introduction information of included commodities, a shooting catkin link, a social network site, and the like. Of course, these are also only exemplary, and in this embodiment, the resource introduction information may further include other information for introducing the resource, which is not limited to this embodiment.

Taking the resource introduction information as an example, in the process of embedding the invisible watermark in the multimedia resource, the watermark information can be generated according to the resource introduction information, so that the watermark information is embedded in the multimedia resource in an invisible watermark mode. In practical application, one or more resource introduction information can be displayed depending on the multimedia resource, so that in the embodiment, different watermark information can be generated according to different resource introduction information. In one implementation, the resource introduction information may be directly used as the watermark information. In another alternative implementation, an information base may be maintained, and an index may be allocated to the resource introduction information in the information base, based on which, the index identifier associated with the resource introduction information may be used as the watermark information. In yet another alternative implementation manner, the resource introduction information may further be subjected to deformation processing such as encryption and scrambling to obtain deformation information, and based on this, the deformation information may be used as watermark information. Of course, these implementation manners are also only exemplary, and in this embodiment, the pointing relationship between the watermark information and the resource introduction information may also be implemented in other manners, and this embodiment is not limited to this.

For the two display contents, i.e., the shopping page and the right resource obtaining page, the process of generating the watermark information may refer to the description in the foregoing embodiment, and will not be repeated herein.

After generating the watermark information, in this embodiment, at least one kind of watermark information may be embedded in the multimedia resource in a way that the watermark is invisible. In this embodiment, various implementation manners may be adopted to perform the embedding processing of the watermark information. In one implementation, the required watermark information may be embedded separately for each unit resource in the multimedia resource. In another implementation, a discrete embedding manner may be adopted, that is, a part of unit resources in which watermark information needs to be embedded is selected from the multimedia resources, and the required watermark information is embedded in the part of unit resources.

In any of the embedding manners, in this embodiment, the unit resource covered by each kind of watermark information can be determined first, and the embedding relationship between the watermark information and the unit resource can be further determined. Or taking the resource introduction information as an example, in an alternative implementation manner, the unit resource covered by the watermark information may be determined according to the content of the unit resource and the resource introduction information pointed by the watermark information. Taking a first watermark information in the at least one watermark information as an example, the resource introduction information pointed by the first watermark information can be determined; determining at least one target unit resource associated with the resource introduction information in the multimedia resource; and embedding the first watermark information into at least one target unit resource. The method includes the steps of determining the characters, commodities and the like associated with each unit resource in the multimedia resource by adopting technologies such as target detection and voice recognition in advance, taking the characters, commodities and the like as keywords, and performing keyword matching in resource introduction information to determine the association relationship between the unit resources and the resource introduction information, wherein for example, the unit resources where the target characters appear can be associated with the resource introduction information of the social network address containing the target characters. In this way, the unit resource covered by each kind of watermark information can be determined, and on this basis, the first watermark information can be embedded in whole or in part in at least one target unit resource covered by the first watermark information. It should be noted that, here, at least one target unit resource covered by the first watermark information may be continuous or discrete. For the two display contents, i.e., the shopping page and the right resource pickup page, the scheme for determining the embedding relationship between the watermark information and the unit resource may refer to the description in the foregoing embodiment, and will not be repeated herein.

In addition, from a single unitary resource perspective, the single unitary resource may be associated with at least one good, at least one equity resource, and/or at least one resource introduction, for which one or more watermark information may be embedded in the single unitary resource. Alternatively, different watermark information may be embedded in not exactly the same location in the unit resource. For example, watermark information corresponding to a getting link of an electronic red packet may be embedded in the upper left corner region of the video frame B, watermark information corresponding to a shopping link of a hat may be embedded in the pixel region where the hat appears in the video frame B, and watermark information corresponding to resource introduction information may be embedded in the lower right corner region of the video frame B.

On this basis, referring to fig. 5 and 6, in step 500, multimedia information may be obtained from a multimedia asset. In step 501, in response to an extraction instruction, watermark extraction may be performed on multimedia information to obtain watermark information. In addition, the

steps

500 and 501 may refer to the related descriptions in the aforementioned shopping guide scheme, and are not repeated herein.

Referring to fig. 5 and 6, in step 502, an adapted presentation operation may be performed according to the watermark information to present the presentation content pointed to by the watermark information. Wherein the show operation may include a direct render operation or a jump operation. For example, for the content introduction information in the resource introduction information mentioned above, a direct rendering operation may be performed to present the content introduction information. For another example, for the shopping page mentioned above, in step 502, a jump operation may be performed to jump to the shopping link corresponding to the item to present the shopping page.

In some cases, the multimedia information may include a plurality of kinds of watermark information, for which, a guide map of the presentation contents pointed by the plurality of kinds of watermark information may be presented to the user, and thumbnail information of the plurality of kinds of presentation contents may be presented in the guide map, and the user may determine the presentation contents of interest through a click operation. In this way, in step 502, a presentation operation may be performed according to the watermark information corresponding to the presentation content selected by the user, so as to present the presentation content selected by the user.

Accordingly, in the embodiment, a brand new content manner is provided, the invisible watermark can be embedded in the multimedia resource, and the display content is pointed by the invisible watermark. Based on the method, the multimedia information containing the invisible watermark can be obtained from the multimedia resource, the watermark information is extracted, and then the corresponding display operation is executed according to the watermark information so as to present the display content pointed by the watermark information. Therefore, in the embodiment of the application, the invisible watermark mode is adopted, rich display contents are led out from the multimedia resources, a user can conveniently check the display contents, interested display contents can be acquired more quickly and conveniently, the display pictures of the multimedia resources cannot be damaged, and the display quality of the visible multimedia resources cannot be influenced.

The following describes a technical solution provided by this embodiment by taking a scheme of video introduction during watching a movie or a television play by a user as an example.

The method comprises the steps that a movie and television play is being played on a media playing device in a public place, an invisible watermark is embedded in a target video corresponding to the movie and television play, and a plurality of resource introduction information is carried through the invisible watermark. The user a in the public place can use the mobile phone to shoot the screen of the media playing device, and obtain the related video picture.

Or, the user a is using his own mobile phone to play a flash, and the user a may use his own mobile phone to capture a screen during the playing of the target video, or may operate a frame acquisition control included in a video player of the mobile phone to obtain a related video picture.

For example, the content display scheme provided in this embodiment may be implemented as an independent APP or an applet in the mobile phone of the user a, or may be embedded as a function in an existing application program such as a video player, and the like. The user A can initiate an extraction instruction on the acquired video picture through the APP or the applet and the like. Based on this, the mobile phone of the user a can perform operations such as watermark extraction and watermark information analysis on the acquired video image, so as to acquire corresponding resource introduction information and perform corresponding display operation. For example, the user a can conveniently obtain the content introduction information such as the title, the cast and the like of the movie by shooting the video picture of the movie trailer in the public place, so as to accurately and quickly know the movie, and the movie trailer played in the public place can play a role of advertisement, thereby realizing popularization of the movie. For another example, the user a may perform operations such as watermark extraction on the acquired video image through a applet, and jump to a play page corresponding to the shooting catkin link, and perform catkin playing in the play page, so that the user a can conveniently and quickly view the shooting catkin.

Therefore, from the perspective of the user, the resource introduction information can be quickly acquired, the information acquisition efficiency is high, and the user reach rate is high. From the perspective of a merchant, rich resource introduction information can be transmitted to a user by means of videos, and therefore the resource introduction information is utilized to achieve the affairs of propaganda, social contact, introduction and the like.

It should be noted that the execution subjects of the steps of the methods provided in the above embodiments may be the same device, or different devices may be used as the execution subjects of the methods. For example, the execution subject of step 500 and step 502 may be device a, and the execution subject of step 501 may be a server, so that the content presentation scheme provided by the present embodiment may be implemented by a CS architecture; for another example, the executing entity in steps 500-502 may be device a, so that the terminal device can autonomously complete the content display scheme provided in this embodiment; and so on. In addition, in the embodiment, reference may be made to the related descriptions in the foregoing shopping guide scheme and resource distribution scheme, and details are not repeated here, but this should not cause a loss of the protection scope of the present application.

In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 501, 502, etc., are merely used for distinguishing different operations, and the sequence numbers themselves do not represent any execution order. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. Fig. 7 is a schematic structural diagram of a computing device according to another exemplary embodiment of the present application. Referring to fig. 7, the computing device includes: a memory 70 and a processor 71.

A processor 71, coupled to the memory 70, for executing computer programs in the memory 70 for:

responding to the extraction instruction, and performing watermark extraction on the multimedia information to obtain watermark information;

analyzing the shopping link pointed by the watermark information;

In this example, the computing device shown in fig. 7 is used to implement the aforementioned shopping guide scheme. As mentioned above, the shopping guide scheme may be performed by a single device or may be performed by a client and a server in cooperation using the CS architecture. In this regard, the execution details in the processor 71 described above may vary somewhat from case to case. For example, if the computing device is implemented by a single device, the computing device may correspond to a user terminal. For another example, if the CS architecture is adopted, the computing device may correspond to a server in the CS architecture, for which the client may obtain multimedia information from a multimedia resource and provide the multimedia information to the server, and from the perspective of the server, the processor 71 is equivalent to indirectly performing the operation of obtaining the multimedia information through interaction with the client. In addition, the server can acquire the shopping page corresponding to the shopping link and provide the shopping page to the client, and the client displays the shopping page. Of course, these changes in the execution details of the processors in the computing device due to changes in the deployment architecture are not so limited.

In an alternative embodiment, the processor 71, when obtaining multimedia information from a multimedia asset, is operable to:

in the process of playing the target video, screen capturing/shooting is carried out on a playing interface where the target video is located so as to obtain at least one frame of video picture as multimedia information;

performing screen capture/shooting on a display interface where the target image is located to obtain an image picture as multimedia information; or

And performing screen capture/shooting on a display interface where the target virtual reality space is located to obtain at least one frame of display picture as multimedia information.

In an optional embodiment, the watermark information includes a shopping link, an index identification associated with the shopping link, or deformation information obtained after deformation processing of the shopping link.

In an alternative embodiment, processor 71 is further configured to:

determining at least one commodity which depends on the multimedia resource for shopping guide;

acquiring shopping links corresponding to at least one commodity;

generating at least one watermark information according to the shopping links corresponding to the at least one commodity;

at least one watermark information is embedded in the multimedia asset in a way that the watermark is invisible.

In an alternative embodiment, the processor 71, when embedding at least one watermark information in the multimedia asset, is operable to:

determining a target commodity pointed by the first watermark information;

determining at least one target unit resource associated with the existing content of the target commodity in the multimedia resources;

and embedding the first watermark information into at least one target unit resource.

In an alternative embodiment, the processor 71, when embedding the first watermark information in at least one target unit resource, is operable to:

if the first target unit resource is also associated with the content of other commodities except the target commodity, watermark information corresponding to the commodities associated with the first target unit resource is embedded into the position which is not completely the same in the first target unit resource;

wherein the first target unit resource is any one of the at least one target unit resource.

It should be noted that, for the technical details in the embodiments of the computing device, reference may be made to the related descriptions in the foregoing shopping guide scheme embodiments, and for the sake of brevity, details are not described herein again, and in addition, the execution detail change of the processor caused by the deployment architecture change may also be obtained by inference through common interaction logic, and details are not described herein again, but this should not cause a loss of the protection scope of the present application.

In yet another exemplary embodiment of the present application, the aforementioned another shopping guide scheme may be implemented based on the structure of the computing device shown in FIG. 7. In this embodiment, the processor 71 may be configured to:

in response to the extraction instruction, performing audio watermark extraction on the audio information to obtain watermark information;

analyzing the shopping link pointed by the watermark information;

and recording the target audio and video in the playing process of the target audio and video to obtain audio clips as multimedia information.

In an alternative embodiment, processor 71 is further configured to:

acquiring shopping links corresponding to at least one commodity;

at least one kind of watermark information is embedded into the multimedia resource in an audio watermarking mode.

determining a target commodity pointed by the first watermark information;

It should be noted that, for the technical details of the embodiments of the computing device, reference may be made to the related description of the another shopping guide scheme embodiment, and for the sake of brevity, no further description is provided herein. Similarly, the execution detail change of the processor caused by the deployment architecture change can also be deduced through common interaction logic, which is not described herein again, but this should not cause a loss of the protection scope of the present application.

In yet another exemplary embodiment of the present application, the foregoing resource distribution scheme may be implemented based on the structure of the computing device shown in fig. 7. In this embodiment, the processor 71 may be configured to:

analyzing the picking link corresponding to the right resource pointed by the watermark information;

and jumping to a pickup page corresponding to the equity resources according to the pickup link so as to distribute the equity resources to the user.

In an optional embodiment, the watermark information includes a pickup link, an index identifier associated with the pickup link, or deformation information obtained after deformation processing of the pickup link.

In an alternative embodiment, processor 71 may be further configured to:

determining at least one equity resource that is dependent on a multimedia resource for distribution;

acquiring a corresponding getting link of at least one rights and interests resource;

generating at least one watermark information according to the respective corresponding receiving link of at least one rights and interests resource;

In an alternative embodiment, where the resource level of at least one entitlement resource is different, the processor 71, when embedding at least one watermark information in the multimedia resource, is operable to:

determining a resource level distribution state in the multimedia resource;

and respectively embedding at least one kind of watermark information into the unit resources covered by the corresponding resource levels according to the resource level distribution state.

In an alternative embodiment, the equity resources include an electronic red envelope or electronic medal.

It should be noted that, for the technical details in the embodiments of the computing device, reference may be made to the related description in the foregoing embodiments of the resource distribution scheme, and details are not repeated herein for the sake of brevity. Similarly, the execution detail change of the processor caused by the deployment architecture change can also be deduced through common interaction logic, which is not described herein again, but this should not cause a loss of the protection scope of the present application.

In yet another exemplary embodiment of the present application, the foregoing content presentation scheme may also be implemented based on the structure of the computing device shown in fig. 7. In this embodiment, the processor 71 may be configured to:

and performing adaptive display operation according to the watermark information so as to present the display content pointed by the watermark information.

In an optional embodiment, the display content may comprise one or more of a shopping page, a pickup page of the equity resources and resource introduction information; the resource introduction information comprises one or more of content introduction information, staff introduction information, introduction information of contained commodities, a shooting festoon link or a social network site.

In an alternative embodiment, the show operation comprises a direct render operation or a jump operation.

It should be noted that, for the technical details in the embodiments of the computing device, reference may be made to the related description in the embodiments of the content display scheme, and details are not repeated herein for the sake of brevity. Similarly, the execution detail change of the processor caused by the deployment architecture change can also be deduced through common interaction logic, which is not described herein again, but this should not cause a loss of the protection scope of the present application.

Further, as shown in fig. 7, the computing device further includes: communication components 72, power components 73, and the like. Only some of the components are schematically shown in fig. 7, and the computing device is not meant to include only the components shown in fig. 7.

Accordingly, the present application further provides a computer-readable storage medium storing a computer program, where the computer program can implement the steps that can be executed by a computing device in the foregoing method embodiments when executed.

The memory of FIG. 7, described above, is used to store a computer program and may be configured to store other various data to support operations on a computing platform. Examples of such data include instructions for any application or method operating on the computing platform, contact data, phonebook data, messages, pictures, videos, and so forth. The memory may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The communication component in fig. 7 is configured to facilitate wired or wireless communication between the device in which the communication component is located and other devices. The device where the communication component is located can access a wireless network based on a communication standard, such as a WiFi, a 2G, 3G, 4G/LTE, 5G and other mobile communication networks, or a combination thereof. In an exemplary embodiment, the communication component receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

The power supply assembly of fig. 7 described above provides power to the various components of the device in which the power supply assembly is located. The power components may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device in which the power component is located.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A shopping guide method comprising:

analyzing the shopping link pointed by the watermark information;

2. The method of claim 1, the obtaining multimedia information from a multimedia asset, comprising:

in the process of playing the target video, screen capturing/shooting is carried out on a playing interface where the target video is located so as to obtain at least one frame of video picture as the multimedia information;

performing screen capture/shooting on a display interface where the target image is located to obtain an image picture as the multimedia information; or

And performing screen capture/shooting on a display interface where the target virtual reality space is located to obtain at least one frame of display picture as the multimedia information.

3. The method of claim 1, further comprising:

acquiring shopping links corresponding to the at least one commodity;

embedding the at least one watermark information in the multimedia asset in an invisible watermark.

4. The method of claim 3, the embedding the at least one watermark information in the multimedia asset, comprising:

determining a target commodity pointed by the first watermark information;

determining at least one target unit resource associated with the target commodity existence content in the multimedia resources;

embedding the first watermark information into the at least one target unit resource.

5. The method of claim 4, further comprising:

if the first target unit resource is also associated with the content of other commodities except the target commodity, embedding watermark information corresponding to each of the commodities associated with the first target unit resource into the position which is not completely the same in the first target unit resource;

6. A method of resource distribution, comprising:

7. The method of claim 6, further comprising:

acquiring a receiving link corresponding to each of the at least one rights and interests resource;

generating at least one watermark information according to the respective corresponding receiving link of the at least one rights and interests resource;

8. The method of claim 7, the at least one entitlement resource differing in resource level, the embedding the at least one watermark information into the multimedia resource, comprising:

determining a resource level distribution state in the multimedia resource;

and respectively embedding the at least one type of watermark information into the unit resources covered by the corresponding resource levels according to the resource level distribution state.

9. The method of claim 6, the equity resources including an electronic red purse or electronic medal.

10. A content display method comprises

11. The method of claim 10, the presentation content comprising one or more of resource introduction information, a shopping page, and a pickup page of equity resources.

12. A shopping guide method comprising:

analyzing the shopping link pointed by the watermark information;

13. A computing device comprising a memory and a processor;

the memory is to store one or more computer instructions;

analyzing the shopping link pointed by the watermark information;

14. A computing device comprising a memory and a processor;

the memory is to store one or more computer instructions;

analyzing the shopping link pointed by the watermark information;