CN106294515B

CN106294515B - Promotion information processing method and device

Info

Publication number: CN106294515B
Application number: CN201510320619.5A
Authority: CN
Inventors: 玄立永
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-06-11
Filing date: 2015-06-11
Publication date: 2020-08-21
Anticipated expiration: 2035-06-11
Also published as: CN106294515A

Abstract

The invention relates to a method and a device for processing promotion information, wherein the method comprises the following steps: receiving a query request corresponding to a user identifier; inquiring and feeding back a set of associated popularization information according to the inquiry request; receiving a promotion information selection command corresponding to the fed-back set of the associated promotion information, and determining the associated promotion information selected from the inquired set of the associated promotion information according to the promotion information selection command; and fusing the user promotion information corresponding to the user identification with the selected associated promotion information to generate and release fused promotion information. According to the popularization information processing method and device provided by the invention, in the fusion popularization information, the user popularization information and the selected associated popularization information form an associated relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected associated popularization information are popularized together. The fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbing common users can be obviously reduced.

Description

Promotion information processing method and device

Technical Field

The present invention relates to the field of information technologies, and in particular, to a method and an apparatus for processing popularization information.

Background

In order to make products, information, or services that a user can provide known to more people, the user needs to promote the information through various channels. Such as the promotion of information about goods or services by merchants, it is usually necessary to promote the information via some charging channels, which are usually provided by some service providers with a large user group. For small merchants with difficulty in fund transfer, the promotion cost of the charging channel is high, and under the condition that the promotion cost cannot be paid, the small merchants usually abandon the charging channel and promote information through a free promotion channel based on a social network.

However, for a free promotion channel based on a social network, a small business needs to continuously expand a friend relationship chain by adding friends and groups, so as to push promotion information to users in the friend relationship chain, which may interfere with the use of the social network by a general user.

Disclosure of Invention

Based on this, it is necessary to provide a method and an apparatus for processing promotion information, aiming at the problem that pushing promotion information through a free promotion channel based on a social network interferes with the use of the social network by a general user.

A method of promotional information processing, the method comprising:

receiving a query request corresponding to a user identifier;

inquiring and feeding back a set of associated popularization information according to the inquiry request;

receiving a promotion information selection command corresponding to the set of the fed-back associated promotion information, and determining the associated promotion information selected from the queried set of the associated promotion information according to the promotion information selection command;

and fusing the user popularization information corresponding to the user identification with the selected associated popularization information to generate and release fused popularization information.

An apparatus for promotion information processing, the apparatus comprising:

the query request processing module is used for receiving a query request corresponding to the user identifier; inquiring and feeding back a set of associated popularization information according to the inquiry request;

the system comprises a companion promotion information selection module, a promotion information selection module and a promotion information selection module, wherein the companion promotion information selection module is used for receiving a promotion information selection command corresponding to a set of feedback companion promotion information and determining the companion promotion information selected from the queried set of companion promotion information according to the promotion information selection command;

and the fusion promotion information generation module is used for fusing the user promotion information corresponding to the user identification with the selected associated promotion information to generate and release fusion promotion information.

According to the promotion information processing method and device, the set of optional associated promotion information can be inquired according to the inquiry request of the promotion demand user and fed back to the promotion demand user. And then selecting the associated promotion information from the inquired set of the associated promotion information according to a promotion information selection command of a promotion demand user. And then fusing the user promotion information of the promotion demand user with the selected associated promotion information to obtain fused promotion information corresponding to the user identification and release the fused promotion information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

A method of promotional information processing, the method comprising:

sending a query request corresponding to the user identifier to a server;

receiving a set of associated popularization information which is inquired and returned by the server according to the inquiry request;

acquiring a promotion information selection instruction, selecting associated promotion information from the set of associated promotion information according to the promotion information selection instruction, and notifying the server;

and acquiring user popularization information corresponding to the user identification and sending the user popularization information to a server, so that the server fuses the user popularization information and the selected associated popularization information, generates fused popularization information and issues the fused popularization information.

An apparatus for promotion information processing, the apparatus comprising:

the query module is used for sending a query request corresponding to the user identifier to the server;

the receiving module is used for receiving a set of associated popularization information which is inquired and returned by the server according to the inquiry request;

the selection module is used for acquiring a promotion information selection instruction, selecting the associated promotion information from the set of the associated promotion information according to the promotion information selection instruction, and notifying the server;

and the fusion triggering module is used for acquiring the user promotion information corresponding to the user identification and sending the user promotion information to the server, so that the server fuses the user promotion information and the selected associated promotion information to generate and release the fused promotion information.

According to the promotion information processing method and device, the promotion demand user can inquire the optional associated promotion information set from the server, and then select the associated promotion information from the optional associated promotion information set. And acquiring user popularization information, sending the user popularization information to a server, fusing the user popularization information and the selected associated popularization information by the server, acquiring fused popularization information corresponding to the user identification, and issuing the fused popularization information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

Drawings

FIG. 1 is a diagram of an application environment for a promotional information handling system in one embodiment;

FIG. 2 is a block diagram of a server according to an embodiment;

FIG. 3 is a diagram illustrating an exemplary architecture of a UE;

FIG. 4 is a flow diagram illustrating a generalized information processing method in one embodiment;

FIG. 5 is a schematic diagram of an interface on a user terminal showing a list of promotional items in one embodiment;

fig. 6 is a schematic flow chart illustrating a step of fusing user promotion information corresponding to a user identifier with selected associated promotion information, generating fused promotion information, and publishing the fused promotion information in one embodiment;

fig. 7 is a timing diagram illustrating implementation of a method for processing promotional information in a specific application scenario;

fig. 8 is a schematic flow chart illustrating a process of generating corresponding promotion feedback information and reporting the promotion feedback information to a server when a preset operation is performed on a fusion advertisement in a specific application scenario in the process of propagation;

fig. 9A is a schematic flowchart of a promotional information processing method in another embodiment;

FIG. 9B is a flowchart illustrating the method of FIG. 9A applied to the promotional information processing system of FIG. 1;

fig. 10 is a schematic flow chart illustrating a step of acquiring user promotion information corresponding to a user identifier and sending the user promotion information to a server, so that the server fuses the user promotion information and selected associated promotion information, generates fused promotion information, and issues the fused promotion information in one embodiment;

fig. 11 is a block diagram showing the configuration of a promotion information processing apparatus according to an embodiment;

fig. 12 is a block diagram of a structure of the fusion promotion information publishing module in one embodiment;

fig. 13 is a block diagram showing the structure of a promotion information processing apparatus in another embodiment;

fig. 14 is a block diagram showing the configuration of a popularization information processing apparatus in still another embodiment;

fig. 15 is a block diagram showing the structure of a promotion information processing apparatus according to an embodiment;

FIG. 16 is a block diagram of the structure of a fusion trigger module in one embodiment;

fig. 17 is a block diagram showing the structure of a promotion information processing apparatus according to another embodiment;

fig. 18 is a block diagram showing a configuration of a popularization information processing apparatus in still another embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

As shown in FIG. 1, in one embodiment, a promotional information processing system 100 is provided that includes a user terminal 102 and a server 104. The user terminal 102 and the server 104 are connected via a network. The user terminal 102 may be a desktop computer or a mobile terminal, and the mobile terminal includes a mobile phone, a tablet computer, a smart watch, and the like. The server 104 may be one physical server or a server cluster including two or more physical servers.

As shown in FIG. 2, in one embodiment, the components of server 104 are as shown in FIG. 2. Server 104 includes a processor, non-volatile storage media, internal memory, and a network interface connected by a system bus. Wherein the processor has a computing function and a function of controlling the operation of the server 104. Non-volatile storage media include magnetic storage media, optical storage media, and flash memory storage media. A nonvolatile storage medium stores an operating system, a database, and a promotion information processing apparatus for implementing a promotion information processing method. The internal memory provides a cache for the operation of the operating system, the database, and the promotional information processing apparatus. The network interface is used for connecting to a network and communicating with the user terminal 102, such as receiving requests, commands and data, and transmitting data.

As shown in fig. 3, in one embodiment, the structure of the user terminal 102 is as shown in fig. 3. User terminal 102 includes a processor, non-volatile storage medium, internal memory, network interface, display screen, and input device connected by a system bus. Wherein the processor has a computing function and a function of controlling the operation of the user terminal 102. The nonvolatile storage medium stores an operating system and a promotion information processing apparatus for implementing a promotion information processing method. The internal memory provides a cache for the operation of the operating system and the promotional information processing apparatus. The network interface is used to connect to a network and communicate with the server 104, such as to send requests, commands, and data, and to receive data, etc.

As shown in fig. 4, in one embodiment, a method for processing promotion information is provided, and this embodiment is illustrated by applying the method to the server 104 in fig. 1 and 2. The method specifically comprises the following steps:

at step 402, a query request corresponding to a user identification is received.

Specifically, the user identifier is used for uniquely identifying the user identity, and the user is a popularization requirement user. The promotion demanding user may send a query request corresponding to the user identifier to the server 104 after the user terminal 102 logs in the server 104 by means of the user identifier.

And step 404, inquiring and feeding back the set of the associated popularization information according to the inquiry request.

Specifically, the server 104 responds to the query request, queries a set of optional associated popularization information, and feeds back the queried set of associated popularization information to the user terminal 102. The promotion information refers to information that a promotion demand user needs to spread to a certain number of users. The promotion information may be advertisements, such as commercial advertisements, service-providing advertisements, enterprise publicity advertisements, public service advertisements, and the like, and may also be other information that needs to be disseminated, such as job resumes of the users. The accompanying promotion information refers to promotion information that can exist along with other promotion information and coexist with other promotion information. One accompanying promotion information can correspond to one promotion item for the user to select.

And step 406, receiving a promotion information selection command corresponding to the fed-back set of the associated promotion information, and determining the associated promotion information selected from the queried set of the associated promotion information according to the promotion information selection command.

Specifically, the user terminal 102 displays the set of the companion promotion information after receiving the set of the companion promotion information, and may specifically display the set of the companion promotion information as a promotion item list shown in fig. 5. And the user operates the promotion item list, such as clicking, checking or sliding the track to pass through a certain promotion item, and triggers a corresponding promotion information selection instruction to indicate that the associated promotion information represented by the promotion item is selected.

Promotion demand users can select promotion items according to actual demands of the users, and can select the associated promotion information which is most assuredly promoted successfully, for example, select promotion items which most friends like in friend relationship chains of the users, or select promotion items which have the largest or smallest virtual resource transfer amount during each propagation.

The user terminal 102 triggers a promotion information selection command according to the promotion information selection instruction and transmits the promotion information selection command to the server 104. The promotion information selection command is used to indicate selection of the companion promotion information, for example, the promotion information selection command may carry an identifier of the selected companion promotion information or carry location information of the selected companion promotion information in a set of the companion promotion information.

The server 104 may determine the selected companion promotion information after receiving the promotion information selection command, for example, may determine the selected companion promotion information according to an identifier of the companion promotion information carried by the promotion information selection command, or may determine the selected companion promotion information from a set of queried companion promotion information according to the carried location information.

And step 408, fusing the user popularization information corresponding to the user identification with the selected associated popularization information to generate fused popularization information and release the fused popularization information.

Specifically, the fusion is information in which two or more kinds of information are combined to form one body, and the fused information includes information content before the fusion. The specific server 104 may directly splice the user promotion information and the selected companion promotion information to form the merged promotion information, and the server 104 may further place the selected companion promotion information at a specific position in the user promotion information to form the merged promotion information.

The step of releasing the fusion promotion information means that the fusion promotion information is publicly placed in a promotion channel with a propagation property, so that users except for promotion demand users can check and/or propagate the fusion promotion information. Publishing the syndicated promotional information includes feeding back the syndicated promotional information to the user terminal 102. The promotion channel refers to a network-based propagation environment of promotion information.

According to the promotion information processing method, the optional associated promotion information set can be inquired according to the inquiry request of the promotion demand user and fed back to the promotion demand user. And then selecting the associated promotion information from the inquired set of the associated promotion information according to a promotion information selection command of a promotion demand user. And then fusing the user promotion information of the promotion demand user with the selected associated promotion information to obtain fused promotion information corresponding to the user identification and release the fused promotion information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

In one embodiment, the promotion information processing method further includes: and when the fusion promotion information is propagated each time, subtracting the preset virtual resource from the virtual resource account corresponding to the selected associated promotion information, and adding the preset virtual resource in the unified promotion channel or the virtual resource account corresponding to the user for propagating the fusion promotion information. The virtual resources include points, fund values, virtual currency and the like.

In one embodiment, the promotion information processing method further includes: and the fusion promotion information is spread through a unified promotion channel. Specifically, the unified popularization channel refers to a popularization channel provided by the server 104, and the unified popularization channel is used for propagating the fusion popularization information, so that the propagation of the fusion popularization information is conveniently controlled. The unified promotional channel can be a social network-based promotional channel, such as a friend-social link of the user; the unified promotion channel may also be a promotion channel based on a search engine, such as a promotion information presentation area in a search page when a user searches in the search engine; the unified promotion channel may also be a promotion channel based on an e-commerce website, such as a promotion information display area on a commodity classification display page of the e-commerce website.

For a social network-based promotion channel, the fused promotion information is forwarded once to serve as one-time propagation; for a popularization channel based on a search engine, the popularization information is fused and displayed once in a popularization information display area in a search page to serve as one-time transmission; for a promotion channel based on an e-commerce website, the promotion information is fused and displayed once in a promotion information display area of a commodity classification display page to serve as one-time propagation.

The associated popularization information corresponds to a virtual resource account which can be used for providing a virtual resource source for each transmission of the fusion popularization information, and the preset virtual resource is transferred from the virtual resource account corresponding to the associated popularization information to the virtual resource account corresponding to the unified popularization channel or transferred to the virtual resource account corresponding to the user transmitting the fusion popularization information. The virtual resource account is an account for storing virtual resources, and may specifically be a point account, a fund account, a virtual currency account, or the like. In one embodiment, if the virtual resource in the virtual resource account corresponding to the selected associated promotion information is smaller than the preset virtual resource, propagation of the corresponding fusion promotion information is prohibited.

In this embodiment, the fusion promotion information is propagated through the unified promotion channel, which is convenient for controlling the propagation of the fusion promotion information. And the virtual resource transfer in the transmission process can stimulate the transmission of the fusion popularization information.

In one embodiment, the promotion information processing method further includes: when the set of the associated popularization information is inquired, filtering the corresponding associated popularization information according to the user data associated with the user identification; the user data includes a promotional information browsing record and user attributes.

The user data associated with the user identification not only includes the user data of the promotion demand user, but also includes the user data of the friend in the friend relationship chain corresponding to the user identification. The user attributes represent the characteristics of the user, such as the number of friends, online frequency, common login places and the like. The server 104 records the promotion information browsing records and the user attributes of a large number of users, searches for user data associated with the user identifier through big data operation, and filters the associated promotion information according to the found user data, specifically, filtering may be performed before forming a set of the associated promotion information, or filtering may be performed after forming a set of the associated promotion information.

In one embodiment, when querying a set of companion promotional information, filtering the respective companion promotional information according to user data associated with a user identification comprises: and when the set of the associated popularization information is inquired, filtering out the corresponding associated popularization information meeting the preset filtering condition.

The preset filtering condition includes at least one of the following conditions: the method comprises the following steps that (1) the number of friends, browsing corresponding accompanying promotion information, in friends corresponding to user identification is larger than a first threshold value; the condition (2) is that the proportion of the number of friends browsing corresponding accompanying promotion information in the friends corresponding to the user identification is greater than a second threshold; condition (3), the number of times of fusion of the historical user promotion information corresponding to the user identification and the corresponding accompanying promotion information is greater than a third threshold value; and (4) under the condition that the virtual resources in the virtual resource account corresponding to the corresponding associated promotion information are lower than a fourth threshold value.

In this embodiment, the condition (1) indicates that many friends of the promotion demand user have browsed corresponding associated promotion information, the condition (2) indicates that most friends of the promotion demand user have browsed corresponding associated promotion information, the condition (3) indicates that the promotion demand user has selected corresponding associated promotion information multiple times to generate the fusion promotion information, and the condition (4) indicates that a virtual resource account corresponding to the corresponding associated promotion information is used as a virtual resource source for virtual resource transfer when the fusion information is transmitted, and there is not enough virtual resource to support transmission of the fusion information. By any one of the four conditions and any combination, associated popularization information which influences the popularization effectiveness of the fusion information can be filtered, and the popularization success probability is increased.

As shown in fig. 6, in an embodiment, step 408 specifically includes the following steps:

step 602, providing a promotion information template corresponding to the selected associated promotion information; the promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information.

Specifically, the popularization information template refers to a preset popularization information sample with an initialized format. When the fusion popularization information is released, the popularization information template corresponding to the selected associated popularization information is provided, the generated fusion popularization information can be ensured to include the selected associated popularization information, and a popularization demand user can edit the fusion popularization information on the basis of the popularization information template.

The promotion information template has two parts which are editable, one part is a user promotion information editing area, and the other part is a local editable area corresponding to the selected associated promotion information. Editable here means having a function to be edited. The selected companion promotion information is partially non-editable, and the part is the main content of the companion promotion information, such as the product or service name, and the main content of the product or service. The local editable area is used for editing editable content in the selected associated popularization information, such as usage experience of a user requiring popularization, or description for associating the selected associated popularization information with the user popularization information.

And step 604, receiving an editing command corresponding to the user identifier, and editing the user popularization information editing area and the local editable area in the popularization information template according to the editing command.

Specifically, the editing commands include a text editing command and a media editing command, and the text editing command includes a font setting command, a font size setting command, a text color setting command, and the like; the media editing commands include picture uploading commands, picture stretching commands, picture rotating commands, picture compressing commands, picture position moving commands, audio uploading commands, video uploading commands and the like. Editing the user promotion information editing area according to the editing command to obtain user promotion information corresponding to the user identification, editing the selected local editable area corresponding to the associated promotion information according to the editing command, and combining the local editable area with the part of the associated promotion information which is not editable to obtain edited associated promotion information.

And 606, generating fusion promotion information according to the edited promotion information template and releasing the fusion promotion information.

Specifically, the characters and pictures in the promotion information template are combined according to the edited promotion information template to obtain integral fusion promotion information. The integrated popularization information can be spread through the unified popularization channel.

In this embodiment, by providing the popularization information template, the popularization requirement user edits the popularization information template, and then generates and issues the fusion popularization information, the fusion popularization information can be efficiently generated, and it is ensured that the generated fusion popularization information includes the selected associated popularization information.

In one embodiment, the promotion information processing method further includes: and receiving a popularization range configuration command, and configuring the popularization range of the fusion popularization information according to the popularization range configuration command.

Specifically, the server 104 receives the popularization range configuration command sent by the user terminal 102, and configures the popularization range of the integrated popularization information according to the popularization range configuration command. The promotion range represents the range of the audience users fusing the promotion information, the audience users fusing the promotion information generally comprise direct friends of promotion demand users, and can also comprise indirect friends, and the indirect friends comprise users having a friend relationship with the direct friends of the promotion demand users and users having a friend relationship with the indirect friends of the promotion demand users. The popularization range can be the range of the geographical position or the network position of the user, and can also be the range of the number of times of the transmission of the converged popularization information among indirect friends.

In one embodiment, after the step of receiving a promotion range configuration command and configuring a promotion range of the fusion promotion information according to the promotion range configuration command, the method further includes: and when the fusion information is propagated and exceeds the popularization range, the fusion information is forbidden to be propagated. The prohibition of the propagation of the fusion information may be one-time prohibition or permanent prohibition.

In this embodiment, by configuring the popularization range of the fusion promotion information, when the fusion information is propagated beyond the popularization range, propagation of the fusion information is prohibited, and the propagation range of the fusion promotion information can be limited, so that the popularization of the fusion promotion information is controllable.

In one embodiment, the promotion information processing method further includes: collecting popularization feedback information triggered when the fusion popularization information is executed with preset operation; the preset operation includes at least one of a view operation, a click operation, and an operation of creating a transaction order and completing payment.

Specifically, when the user terminal 102 propagates the fusion promotion information, it may perform a preset operation on the fusion promotion information, and generate corresponding promotion feedback information to be reported to the server 104. The promotion feedback information comprises the type of the preset operation and the user identification corresponding to the fusion promotion information, and can also comprise the reporting time.

The viewing operation refers to an operation of viewing the displayed fusion popularization information by a user, for example, if the stay time on the display page of the fusion popularization information exceeds a preset time, the viewing operation is determined as the viewing operation. Specifically, the user terminal 102 may create a corresponding transaction order when the displayed fused promotion information is clicked, and trigger promotion feedback information and report the promotion feedback information to the server 104 when the payment is completed through a bank channel or a third-party platform.

In this embodiment, the popularization effect when the fusion promotion information is transmitted can be monitored and analyzed by collecting the promotion feedback information, and the collected promotion feedback information can be used as a basis for rewarding users who transmit the fusion promotion information.

In one embodiment, the promotion information processing method further includes: and counting the collected popularization feedback information to obtain statistical data, converting the statistical data into virtual resources, and transferring the virtual resources into a virtual resource account corresponding to the user identification.

Specifically, the statistical data includes the propagation times, click times, transaction success times, a ratio of the transaction success times to the propagation times, a ratio of the transaction success times to the times of creating the transaction order, and the like of the fusion promotion information. The statistical data can be converted into virtual resources according to a certain conversion proportion, and the converted virtual resources are transferred into a virtual resource account corresponding to the user identification. The virtual resource account may be a points account, a funds account, or a virtual currency account, among others. In one embodiment, the converted virtual resources may be subtracted from the virtual resource account corresponding to the unified popularization channel.

In this embodiment, the statistical data is converted into the virtual resources and transferred to the virtual resource account corresponding to the user identifier, so that the promotion contribution of the promotion demand user to the fused associated promotion information can be visually embodied in the form of the virtual resources, and the promotion effect can be accurately analyzed.

In one embodiment, the configured promotion range is a frequency range of propagation of the fusion promotion information among indirect friends, and the promotion information processing method further includes: and after the popularization range is successfully configured, subtracting the virtual resource matched with the configured popularization range from the virtual resource account corresponding to the user identification, and generating a virtual resource consumption record.

In one embodiment, before configuring the promotion range of the fusion promotion information according to the promotion range configuration command, the method further includes: the size of the virtual resource matched with the configured popularization range in the virtual resource account corresponding to the user identifier is larger than that of the virtual resource, and if the size of the virtual resource is larger than that of the virtual resource, the popularization range of the fusion popularization information is configured according to a popularization range configuration command; and if the value is less than the preset value, giving up the configuration of the popularization range of the fusion popularization information.

The principle of the promotion information processing method is described below with a specific application scenario, in which promotion information is an advertisement. Referring to fig. 7 and 8, the method specifically includes the following steps:

s701, the user inquires about the selectable associated advertisement item list.

S702, the server calculates a selectable associated advertisement item list according to the information of the query user and the big data.

And S703, the server returns a list of the associated advertisement items.

S705, the server records the user' S selection of the companion advertising item.

S706, the server provides an advertisement template containing the associated advertisement content selected by the user.

And S707, editing the customized user advertisement content in the advertisement template by the user.

S708, the user edits the editable content of the associated advertisement in the advertisement template.

And S709, configuring the popularization range by the user.

And S710, the server generates the fusion advertisement, and consumes corresponding virtual resources in the virtual resource account of the user when configuring the popularization range of the fusion advertisement.

S711, the server issues the fusion advertisement.

And S712, the user spreads the fusion advertisement.

S713, when the direct friends or the indirect friends of the user click, check or create the transaction orders and complete payment for the propagated fusion advertisements, popularization feedback information is generated.

And S714, the direct friends or the indirect friends of the user report the popularization feedback information.

And S715, the server collects and counts promotion feedback information, converts the statistical data into virtual resources and transfers the virtual resources to the virtual resource account of the user.

As shown in fig. 9A, in an embodiment, another promotional information processing method is provided, and this embodiment is exemplified by applying the method to the user terminal 102 in fig. 1 and fig. 3, and corresponds to the promotional information processing method applied to the server 104, and specifically includes the following steps:

step 902, sending a query request corresponding to the user identifier to a server.

Specifically, referring to fig. 9B, the user terminal 102 performs step S1, and sends a query request corresponding to the user identifier to the server 104. The user identification is used for uniquely identifying the user identity, and the user is a user with popularization requirement. The promotion demanding user may send a query request corresponding to the user identifier to the server 104 after the user terminal 102 logs in the server 104 by means of the user identifier.

And 904, receiving a set of the associated popularization information which is inquired and returned by the server according to the inquiry request.

Specifically, referring to fig. 9B, after receiving the query request sent by the user terminal 102, the server 104 executes step S2 to query the set of associated popularization information according to the query request. The server 104 then executes step S3 to return the queried set of companion promotion information to the user terminal 102.

The server 104 responds to the query request, queries a set of optional associated promotion information, and feeds back the queried set of associated promotion information to the user terminal 102. The promotion information refers to information that a promotion demand user needs to spread to a certain number of users. The promotional information may be advertisements such as commercial advertisements, serving advertisements, corporate promotional advertisements, and public service advertisements. The accompanying promotion information refers to promotion information that can exist along with other promotion information and coexist with other promotion information. One accompanying promotion information can correspond to one promotion item for the user to select.

And step 906, acquiring a promotion information selection instruction, selecting the companion promotion information from the set of the companion promotion information according to the promotion information selection instruction, and notifying the server.

Referring to fig. 9B, the user terminal 102 performs step S4 to obtain a promotion information selection instruction, and selects the companion promotion information according to the promotion information selection instruction. The user terminal 102 then executes step S5 to notify the server 104 of the selected companion promotion information.

And 908, acquiring the user popularization information corresponding to the user identifier and sending the user popularization information to the server, so that the server fuses the user popularization information and the selected associated popularization information, generates fused popularization information and issues the fused popularization information.

Specifically, referring to fig. 9B, the user terminal 102 executes step S6 to obtain the user promotion information corresponding to the user identifier. The user terminal 102 then executes step S7 to send the user promotion information to the server 104. The server 104 performs step S8 to merge the user promotion information with the selected associated promotion information, generate merged promotion information, and issue the merged promotion information.

The fusion is information formed by combining two or more kinds of information, and the fused information comprises information content before fusion. The specific server 104 may directly splice the user promotion information and the selected companion promotion information to form the merged promotion information, and the server 104 may further place the selected companion promotion information at a specific position in the user promotion information to form the merged promotion information.

According to the promotion information processing method, the promotion demand user can inquire the optional associated promotion information set from the server, and then select the associated promotion information from the optional associated promotion information set. And acquiring user popularization information, sending the user popularization information to a server, fusing the user popularization information and the selected associated popularization information by the server, acquiring fused popularization information corresponding to the user identification, and issuing the fused popularization information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

As shown in fig. 10, in an embodiment, step 908 specifically includes the following steps:

step 1002, receiving a promotion information template corresponding to the selected associated promotion information; the promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information.

And 1004, receiving an editing instruction, and editing the user popularization information editing area and the local editable area in the popularization information template according to the editing instruction.

And step 1006, sending the edited popularization information template to a server, so that the server generates and releases the fusion popularization information according to the edited popularization information template.

Specifically, the edited popularization information template is sent to the server, so that the server 104 combines the characters and the pictures in the popularization information template according to the edited popularization information template to obtain an integrated popularization information. The integrated popularization information can be spread through the unified popularization channel.

In this embodiment, the promotion demand user edits the promotion information template, and then the server 104 generates and releases the fusion promotion information, so that the fusion promotion information can be efficiently generated, and it is ensured that the generated fusion promotion information includes the selected associated promotion information.

In one embodiment, the promotion information processing method further includes: configuring a promotion range fusing promotion information at a server; when the fusion promotion information is propagated, checking whether the propagated fusion promotion information exceeds a corresponding promotion range on the server, and if so, forbidding to propagate the fusion promotion information.

By configuring the popularization range of the fusion promotion information, when the fusion information exceeds the popularization range when being transmitted, the transmission of the fusion information is forbidden, the transmission range of the fusion promotion information can be limited, and the popularization of the fusion promotion information is controllable.

In one embodiment, the promotion information processing method further includes: when detecting that the fusion promotion information is executed with preset operation, generating corresponding promotion feedback information and reporting the promotion feedback information to a server; the preset operation includes at least one of a view operation, a click operation, and an operation of creating a transaction order and completing payment.

The viewing operation refers to an operation of viewing the displayed fusion popularization information by a user, for example, if the stay time on the display page of the fusion popularization information exceeds a preset time, the viewing operation is determined as the viewing operation. Specifically, the user terminal 102 may create a corresponding transaction order when the displayed fused promotion information is clicked, and trigger promotion feedback information and report the promotion feedback information to the server 104 when the payment is completed through a bank channel or a third-party platform. The server 104 may count the collected promotion feedback information to obtain statistical data, and convert the statistical data into virtual resources to be transferred to a virtual resource account corresponding to the user identifier.

As shown in fig. 11, in one embodiment, there is provided a popularization information processing apparatus 1100 having functional modules that realize the popularization information processing methods described above as being applicable to the respective embodiments of the server 104. The popularization information processing apparatus 1100 includes: the system comprises a query request processing module 1101, a companion promotion information selection module 1102 and a converged promotion information publishing module 1103.

A query request processing module 1101, configured to receive a query request corresponding to a user identifier; and inquiring and feeding back the set of the accompanying popularization information according to the inquiry request.

And a companion promotion information selection module 1102, configured to receive a promotion information selection command corresponding to the fed-back set of companion promotion information, and determine, according to the promotion information selection command, companion promotion information selected from the queried set of companion promotion information.

And a fusion promotion information publishing module 1103, configured to fuse the user promotion information corresponding to the user identifier with the selected associated promotion information, generate fusion promotion information, and publish the fusion promotion information.

In one embodiment, the query request processing module 1101 is further configured to subtract the preset virtual resource from the virtual resource account corresponding to the selected associated popularization information and add the preset virtual resource to the unified popularization channel or the virtual resource account corresponding to the user who propagates the merged popularization information each time the merged popularization information is propagated.

In one embodiment, the query request processing module 1101 is further configured to, when querying the set of companion promotion information, filter the corresponding companion promotion information according to the user data associated with the user identifier; the user data includes a promotional information browsing record and user attributes.

In one embodiment, the query request processing module 1101 is further configured to filter out corresponding companion promotion information that meets a preset filtering condition when querying the set of companion promotion information.

Wherein the preset filtration condition includes at least one of the following conditions (1) to (4):

and (1) under the condition that the number of friends browsing corresponding to the user identification is larger than a first threshold value.

And (2) under the condition that the number ratio of the friends browsing the corresponding accompanying promotion information in the friends corresponding to the user identification is greater than a second threshold.

And (3) fusing the historical user popularization information corresponding to the user identifier and the corresponding accompanying popularization information for a time greater than a third threshold.

And (4) under the condition that the virtual resources in the virtual resource account corresponding to the corresponding associated promotion information are lower than a fourth threshold value.

As shown in fig. 12, in an embodiment, the fusion promotion information publishing module 1103 includes: a promotion information template providing module 1103a, an editing command processing module 1103b, and an issuing execution module 1103 c.

A promotion information template providing module 1103a, configured to provide a promotion information template corresponding to the selected associated promotion information; the promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information.

And the editing command processing module 1103b is configured to receive an editing command corresponding to the user identifier, and edit the user popularization information editing area and the local editable area in the popularization information template according to the editing command.

And the release executing module 1103c is configured to generate the fusion promotion information according to the edited promotion information template and release the fusion promotion information.

As shown in fig. 13, in one embodiment, the promotion information processing apparatus 1100 further includes: a promotion range configuration command processing module 1104, configured to receive a promotion range configuration command, and configure a promotion range of the fusion promotion information according to the promotion range configuration command; and when the fusion information is propagated and exceeds the popularization range, the fusion information is forbidden to be propagated.

As shown in fig. 14, in one embodiment, the promotion information processing apparatus 1100 further includes: a promotion feedback information collection module 1105, configured to collect promotion feedback information triggered when the fused promotion information is executed by a preset operation; the preset operation includes at least one of a view operation, a click operation, and an operation of creating a transaction order and completing payment.

In one embodiment, the promotion information processing apparatus 1100 further includes: and the feedback information processing module 1106 is configured to count the collected popularization feedback information to obtain statistical data, convert the statistical data into virtual resources, and transfer the virtual resources to a virtual resource account corresponding to the user identifier.

According to the promotion information processing method and device 1100, a set of optional associated promotion information can be queried according to a query request of a promotion demand user and fed back to the promotion demand user. And then selecting the associated promotion information from the inquired set of the associated promotion information according to a promotion information selection command of a promotion demand user. And then fusing the user promotion information of the promotion demand user with the selected associated promotion information to obtain fused promotion information corresponding to the user identification and release the fused promotion information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

As shown in fig. 15, in one embodiment, there is provided a popularization information processing apparatus 1500 having functional modules that implement the popularization information processing methods described above as being applicable to the respective embodiments of the user terminal 102. Promotion information processing apparatus 1500 includes: a query module 1501, a receive module 1502, a selection module 1503, and a fusion trigger module 1504.

The query module 1501 is configured to send a query request corresponding to the user identifier to the server.

A receiving module 1502, configured to receive a set of associated popularization information queried and returned by the server according to the query request.

The selecting module 1503 is configured to obtain a promotion information selecting instruction, select the companion promotion information from the set of companion promotion information according to the promotion information selecting instruction, and notify the server.

And the fusion triggering module 1504 is used for acquiring the user popularization information corresponding to the user identifier and sending the user popularization information to the server, so that the server fuses the user popularization information and the selected associated popularization information to generate and release the fused popularization information.

As shown in fig. 16, in one embodiment, the fusion trigger module 1504 includes: a promotion information template receiving module 1504a, an editing module 1504b, and a promotion information template transmitting module 1504 c.

And a promotion information template receiving module 1504a, configured to receive a promotion information template corresponding to the selected associated promotion information. The promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information.

And the editing module 1504b is used for receiving an editing instruction and editing the user popularization information editing area and the local editable area in the popularization information template according to the editing instruction.

And the promotion information template sending module 1504c is used for sending the edited promotion information template to the server, so that the server generates and releases the fusion promotion information according to the edited promotion information template.

As shown in fig. 17, in one embodiment, the promotion information processing apparatus 1500 further includes: a popularization range configuration module 1505 and a propagation control module 1506.

The popularization range configuration module 1505 is used for configuring the popularization range of the converged popularization information at the server.

The propagation control module 1506 is configured to check whether the propagated fusion promotion information exceeds a corresponding promotion range on the server when the fusion promotion information is propagated, and prohibit propagation of the fusion promotion information if the propagated fusion promotion information exceeds the corresponding promotion range.

As shown in fig. 18, in one embodiment, the promotion information processing apparatus 1500 further includes: a promotion feedback information reporting module 1507, configured to generate corresponding promotion feedback information and report the generated promotion feedback information to the server when detecting that the preset operation is performed on the fused promotion information; the preset operation includes at least one of a view operation, a click operation, and an operation of creating a transaction order and completing payment.

In the popularization information processing apparatus 1500, the popularization requirement user may query the set of optional accompanying popularization information from the server, and then select the accompanying popularization information from the set of optional accompanying popularization information. And acquiring user popularization information, sending the user popularization information to a server, fusing the user popularization information and the selected associated popularization information by the server, acquiring fused popularization information corresponding to the user identification, and issuing the fused popularization information. Therefore, in the fusion popularization information, the user popularization information and the selected companion popularization information form a companion relationship, and in the transmission of the fusion popularization information after release, the user popularization information and the selected companion popularization information are popularized together. Due to the companion relationship, the fusion promotion information is promoted through a free promotion channel based on the social network, so that the frequency of disturbance of an ordinary user can be obviously reduced.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a non-volatile storage medium such as a magnetic disk, an optical disk, a Read-Only Memory (ROM), or a Random Access Memory (RAM).

The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. A method of promotional information processing, the method comprising:

receiving a query request corresponding to a user identifier of a promotion demand user;

inquiring and feeding back a set of associated popularization information according to the inquiry request; the promotion information is information which needs to be spread to a certain number of users by the promotion demand users;

2. The method of claim 1, further comprising:

and subtracting a preset virtual resource from the virtual resource account corresponding to the selected associated promotion information each time the fusion promotion information is propagated, and adding the preset virtual resource in a unified promotion channel or a virtual resource account corresponding to a user propagating the fusion promotion information.

3. The method of claim 1, further comprising:

when inquiring the set of the associated promotion information, filtering the corresponding associated promotion information according to the user data associated with the user identification; the user data includes a promotion information browsing record and user attributes.

4. The method of claim 1, further comprising:

when the set of the associated popularization information is inquired, filtering out corresponding associated popularization information meeting preset filtering conditions;

the preset filtering condition includes at least one of the following conditions:

the number of friends browsing corresponding accompanying promotion information in friends corresponding to the user identification is greater than a first threshold value;

the friend number ratio of the friend corresponding to the user identification and browsing the corresponding associated promotion information is larger than a second threshold value;

the number of times of fusion of the historical user promotion information corresponding to the user identification and the corresponding accompanying promotion information is greater than a third threshold value;

and the virtual resources in the virtual resource account corresponding to the corresponding associated promotion information are lower than a fourth threshold value.

5. The method according to claim 1, wherein fusing the user promotion information corresponding to the user identifier with the selected companion promotion information to generate fused promotion information, and publishing the fused promotion information, includes:

providing a popularization information template corresponding to the selected associated popularization information; the promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information;

receiving an editing command corresponding to the user identifier, and editing the user promotion information editing area and the local editable area in the promotion information template according to the editing command;

and generating and releasing the fusion promotion information according to the edited promotion information template.

6. The method of claim 1, further comprising:

receiving a popularization range configuration command, and configuring the popularization range of the fusion popularization information according to the popularization range configuration command;

and when the fusion promotion information exceeds the promotion range when being transmitted, forbidding to transmit the fusion promotion information.

7. The method of claim 1, further comprising:

collecting popularization feedback information triggered when the fusion popularization information is executed with preset operation; the preset operation comprises at least one of viewing operation, clicking operation and operation of creating a transaction order and completing payment;

and counting the collected popularization feedback information to obtain statistical data, converting the statistical data into virtual resources, and transferring the virtual resources into a virtual resource account corresponding to the user identification.

8. A method of promotional information processing, the method comprising:

sending a query request corresponding to the user identification of the promotion demand user to a server;

receiving a set of associated popularization information which is inquired and returned by the server according to the inquiry request; the promotion information is information which needs to be spread to a certain number of users by the promotion demand users;

9. The method according to claim 8, wherein the obtaining and sending user promotion information corresponding to the user identifier to a server, so that the server fuses the user promotion information and the selected associated promotion information to generate and release fused promotion information, comprises:

receiving a popularization information template corresponding to the selected associated popularization information; the promotion information template comprises a user promotion information editing area and a local editable area corresponding to the selected accompanying promotion information;

receiving an editing instruction, and editing the user promotion information editing area and the local editable area in the promotion information template according to the editing instruction;

and sending the edited popularization information template to the server, so that the server generates and releases the fusion popularization information according to the edited popularization information template.

10. The method of claim 8, further comprising;

configuring a promotion range of the fusion promotion information at the server;

and when the fusion promotion information is propagated, checking whether the propagated fusion promotion information exceeds a corresponding promotion range on the server, and if so, forbidding to propagate the fusion promotion information.

11. The method of claim 8, further comprising:

when detecting that the fusion promotion information is executed with preset operation, generating corresponding promotion feedback information and reporting the promotion feedback information to the server; the preset operation comprises at least one of a viewing operation, a clicking operation and an operation of creating a transaction order and completing payment.

12. An apparatus for promotion information processing, the apparatus comprising:

the query request processing module is used for receiving a query request corresponding to the user identification of the promotion demand user; inquiring and feeding back a set of associated popularization information according to the inquiry request; the promotion information is information which needs to be spread to a certain number of users by the promotion demand users;

and the fusion promotion information release module is used for fusing the user promotion information corresponding to the user identification with the selected associated promotion information to generate and release fusion promotion information.

13. The apparatus of claim 12, further comprising:

the promotion feedback information collection module is used for collecting promotion feedback information triggered when the fusion promotion information is executed with preset operation; the preset operation comprises at least one of viewing operation, clicking operation and operation of creating a transaction order and completing payment;

and the feedback information processing module is used for counting the collected popularization feedback information to obtain statistical data, converting the statistical data into virtual resources and transferring the virtual resources into a virtual resource account corresponding to the user identification.

14. An apparatus for promotion information processing, the apparatus comprising:

the query module is used for sending a query request corresponding to the user identification of the promotion demand user to the server;

the receiving module is used for receiving a set of associated popularization information which is inquired and returned by the server according to the inquiry request; the promotion information is information which needs to be spread to a certain number of users by the promotion demand users;

15. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor, when executing the computer program, implements the steps of the method of any of claims 1 to 7, 8 to 11.

16. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7, 8 to 11.