CN109582896B

CN109582896B - Method, device, network equipment and system for issuing content information

Info

Publication number: CN109582896B
Application number: CN201811184800.8A
Authority: CN
Inventors: 王威
Original assignee: BEIJING FUNSHION ONLINE TECHNOLOGIES Ltd
Current assignee: BEIJING FUNSHION ONLINE TECHNOLOGIES Ltd
Priority date: 2018-10-11
Filing date: 2018-10-11
Publication date: 2021-04-06
Anticipated expiration: 2038-10-11
Also published as: CN109582896A

Abstract

The invention provides a method for distributing content information in network equipment, wherein the method comprises the following steps: receiving content information from a content provider; performing a classification operation on the content information, and determining classification information corresponding to the content information; determining at least one channel provider matched with the content information according to the classification information and content demand related information of a plurality of channel providers; providing the content information to the at least one channel provider.

Description

Method, device, network equipment and system for issuing content information

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a network device, and a system for publishing content information.

Background

The following scenario often occurs at present: 1) content providers have content but no distribution channels, which results in many content being unable to be distributed and becoming worthless; 2) channel providers have distribution channels but lack content and thus cannot maximize their traffic or revenue and may even negatively impact their traffic or revenue.

In view of the above scenario, in the prior art, when a content provider wants to publish a content, the content provider must select or search a publishing channel by itself, that is, manually determine the publishing channel; and the channel provider can obtain the content only when there is a content provider who provides the content to it. In the prior art, the channel provider generally directly and individually distributes the content for the content provided by the content provider.

The present invention finds the following disadvantages of the prior art solutions: 1) the content provider needs to manually determine the distribution channels, which certainly requires a large cost (including, for example, time cost and/or labor cost), and since the content provider can only select or find the distribution channels within a small range, such as manually selecting only a few distribution channels that it already knows or only a small number of distribution channels that it searches, the distribution channels determined by the content provider may not be optimal; 2) the channel provider can only obtain the content which is specified by the content provider and provided for the channel provider, namely the content obtained by the channel provider has a small range, which undoubtedly affects the flow or income of the channel provider; 3) channel providers typically distribute content provided by content providers directly and individually, resulting in a single form of distribution of content without flexibility.

Disclosure of Invention

The invention aims to provide a method, a device, network equipment and a system for distributing content information.

According to an aspect of the present invention, there is provided a method for publishing content information in a network device, wherein the method comprises the steps of:

receiving content information from a content provider;

performing a classification operation on the content information, and determining classification information corresponding to the content information;

determining at least one channel provider matched with the content information according to the classification information and content demand related information of a plurality of channel providers;

providing the content information to the at least one channel provider.

According to another aspect of the present invention, there is provided an apparatus for distributing content information in a network device, wherein the apparatus comprises:

means for receiving content information from a content provider;

means for performing a classification operation on the content information, determining classification information corresponding to the content information;

means for determining at least one channel provider matching the content information according to the classification information and content demand related information of a plurality of channel providers;

means for providing the content information to the at least one channel provider.

According to another aspect of the present invention, there is provided a network apparatus for distributing content information, comprising:

a memory for storing one or more programs;

one or more processors coupled to the memory,

the one or more programs, when executed by the one or more processors, cause the one or more processors to perform the method for distributing content information of the present invention.

According to another aspect of the present invention, there is provided a system for distributing content information, comprising at least one first user device for use by a content provider, at least one second user device for use by a channel provider, and a network device according to the present invention.

Compared with the prior art, the invention has the following advantages: 1) by classifying the content information, at least one channel provider can be automatically and accurately matched with each item of content information, namely, the content information and the channel provider are adaptively and accurately matched, so that a matched distribution channel is provided for the content provider with content but no channel, and favorable (such as revenue can be brought for) content information is provided for the channel provider with the distribution channel but lacking the content; 2) because the content provider does not need to manually select the distribution channel, the content can be widely collected and each item of content can be accurately distributed to a better distribution channel, the cost of the content provider and the channel provider is greatly saved, the distribution of the content information is more flexible and convenient, the distribution efficiency is improved, and the distribution effect is improved; 3) the channel provider can actively initiate a content customization request to the network equipment at any time to customize the content which the channel provider wants currently, and the network equipment can automatically and accurately match related content for the network equipment according to the content customization request of the channel provider, so that the real-time requirement of the channel provider on content information can be met; 4) the content to be issued including the content information can be generated according to the content information and the public resource information provided by the content provider, so that the content information is issued after being reorganized; moreover, the distribution form of each item of content information for different channel providers may be different (for example, the content information N1 and the content information N2 are reorganized and provided to the channel provider a in a web page form, and the content information N1 and the content information N3 are reorganized and provided to the channel provider B in a web page form), which makes the distribution form of the content information more flexible and can simultaneously meet different requirements of different channel providers for the content information.

Drawings

Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 is a diagram illustrating an exemplary system architecture for distributing content information in accordance with the present invention;

FIG. 2 is a flow chart illustrating a method for distributing content information according to an embodiment of the present invention;

fig. 3 is a flowchart illustrating a method for distributing content information according to another embodiment of the present invention;

fig. 4 is a schematic structural diagram of a system for distributing content information according to an embodiment of the present invention;

fig. 5 is a schematic structural diagram of a system for distributing content information according to another embodiment of the present invention.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations as a sequential process, many of the operations can be performed in parallel, concurrently, or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.

The term "user equipment" and "network device" in this context refers to an intelligent electronic device that can perform predetermined processes such as numerical calculation and/or logic calculation by executing predetermined programs or instructions, and may include a processor and a memory, wherein the predetermined processes are performed by the processor executing program instructions prestored in the memory, or the predetermined processes are performed by hardware such as ASIC, FPGA, DSP, or a combination thereof.

The user equipment includes but is not limited to a PC, a tablet computer, a smart phone, a PDA, an IPTV, and the like; the network device includes, but is not limited to, a single network server, a server group consisting of a plurality of network servers, or a Cloud Computing (Cloud Computing) based Cloud consisting of a large number of computers or network servers, wherein Cloud Computing is one of distributed Computing, a super virtual computer consisting of a collection of loosely coupled computers. The network where the network device and the user device are located includes, but is not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, the network device, the network, etc. are only examples, and other existing or future user equipment, network devices, or networks may also be included in the scope of the present invention, and are included by reference.

The methodologies discussed hereinafter, some of which are illustrated by flow diagrams, may be implemented by hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof. When implemented in software, firmware, middleware or microcode, the program code or code segments to perform the necessary tasks may be stored in a machine or computer readable medium such as a storage medium. The processor(s) may perform the necessary tasks.

Specific structural and functional details disclosed herein are merely representative and are provided for purposes of describing example embodiments of the present invention. The present invention may, however, be embodied in many alternate forms and should not be construed as limited to only the embodiments set forth herein.

It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element may be termed a second element, and, similarly, a second element may be termed a first element, without departing from the scope of example embodiments. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.

The present invention is described in further detail below with reference to the attached drawing figures.

Fig. 1 is a schematic diagram of a system architecture for distributing content information according to an example of the present invention. The system includes a network device, a plurality of first user devices, and a plurality of second user devices.

The first user device is a user device used by a content provider, wherein the content provider may be any provider capable of providing content information, such as an individual, a business or other organization, an organization, etc. Wherein the first user equipment is connected to the network equipment through a network.

The second user device is a user device used by a channel provider, wherein the channel provider may be any provider capable of providing a content distribution channel, such as an advertising company. Wherein the second user equipment is connected to the network equipment through a network.

It should be noted that the network device has a user management system, and the content provider and the channel provider need to register in the user management system, that is, the registered content provider and channel provider can use the system to distribute content information. Since each channel provider can register in the user management system, a full-channel content operation platform can be provided.

Fig. 2 is a flowchart illustrating a method for distributing content information according to an embodiment of the present invention. The method according to the present embodiment includes step S101, step S102, step S103, step S104, and step S105.

It should be noted that, before the operation of the present embodiment is performed, the network device has completed login authentication of the content provider using the first user device, that is, the content provider has logged in to the network device through the first user device. It should be noted that the channel provider may have logged into the network device or may not have logged into the network device before performing the operations of the present embodiment.

In step S101, the first user device transmits content information from the content provider to the network device.

The content information includes data content in any format, such as video, pictures, text, and the like. Preferably, the first user equipment may detect the content information before sending the content information to the network equipment, so as to filter out content information (such as virus files, illegal speeches, illegal and illegal contents, and the like) which is not suitable for being issued.

It should be noted that the first user device may simultaneously transmit one or more items of content information of the content provider to the network device.

In step S102, the network device receives content information uploaded by the first user device from a content provider.

It should be noted that the network device may obtain a plurality of items of content information by performing step S102 a plurality of times. It should be noted that fig. 2 shows only one first user device for simplicity, and those skilled in the art will understand that the network device may receive content information from each first user device in the system.

In step S103, the network device performs a classification operation on the content information, and determines classification information corresponding to the content information.

Specifically, each time the network device receives a piece of content information from the content provider, step S103 is performed to perform a classification operation on the content information, and classification information corresponding to the content information is determined. Thus, a network device may categorize a large amount of content information it receives to obtain multiple sets, where one content may correspond to at least one set.

The classification operation includes any operation for classifying the content information, that is, the network device may classify the content information from any angle (the network device may classify the content information from multiple angles at the same time). For example, the network device performs semantic analysis on the content information and classifies the content information based on the semantic analysis result (i.e., performs scene classification on the content information); as another example, the network device classifies the content information based on its format; for another example, the network device obtains at least one object that appears more frequently in the content information, and classifies the content information based on the at least one object or a category to which the object belongs.

Wherein the classification information includes any information indicating a classification of the content information. Preferably, the classification information includes, but is not limited to: format classification information, such as text, audio, video, etc.; scene classification information, such as children, education, games, etc.

As an example, the network device determines that the format classification information of the content information uploaded by the content provider is "video" according to the data format of the content information, and determines that the content information describes a child education problem by performing semantic analysis on the content information, and then the network device determines that the scene classification information of the content information is "child" and "education".

As another example, the network device acquires the following 3 objects that appear in the content information with a high frequency: children, toy cars, toy trains; the network device determines that the classification information corresponding to the content information is "children" or "toys" according to the 3 objects.

It should be noted that, preferably, after obtaining the classification information corresponding to the content information, the network device may label the content information based on the classification information, or directly store the correspondence between the content information and the classification information in the database.

It should be noted that, preferably, a weight may be given to the category or the label corresponding to the content information, and the higher the degree of the correlation between the category or the label and the content described by the content information is, the greater the weight is.

It should be noted that, preferably, when the content provider uploads the content information, it may also specify an initial classification of the content information, and after performing a classification operation on the content information and determining classification information corresponding to the content information, the network device may further determine classification information of the content information in combination with the initial classification, and determine a weight of each classification or label.

It should be noted that, the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner of performing the classification operation on the content information and determining the classification information corresponding to the content information should be included in the scope of the present invention.

In step S104, the network device determines at least one channel provider matching the content information according to the classification information and the content demand related information of multiple channel providers.

Wherein the content demand related information includes any information related to the content demand of the channel provider, which can reflect the content demand that the channel provider has or may have to some extent. Preferably, the content requirement related information includes but is not limited to:

1) description information of the channel provider.

Wherein the description information of the channel provider includes any information for describing the channel provider. Preferably, the description information of the channel provider includes, but is not limited to: name of channel provider, profile, business content, group of users served, etc.

The description information of the channel provider can be provided by the channel provider itself and/or obtained by the network device through network searching and the like.

2) Setting information related to content requirements of a channel provider.

Wherein the setting information includes any information related to its content requirements set by the channel provider. Preferably, the setting information related to the content demand of the channel provider includes, but is not limited to: scene classification information, format classification information, the number of required contents and the like preset by a channel provider.

3) And historical release record information of the channel provider.

Wherein the historical publishing record information comprises any information related to the historical publishing record of the channel provider. Preferably, the historical publishing record information includes but is not limited to: the content information distribution method comprises the steps of obtaining the quantity of content information historically distributed by a channel provider, and obtaining distribution time information, classification information, distribution effect information and the like corresponding to each item of content information historically distributed.

4) The category or label corresponding to the channel provider.

The category or label corresponding to the channel provider may be determined by the channel provider or the network device.

In one approach, the channel provider may select its corresponding category or label among a plurality of categories or labels provided by the network device, or the channel provider may customize its category or label and provide it to the network device.

Alternatively, the network device may determine the classification or label of a channel provider based on descriptive information of the channel provider, historical publication records, and the like. For example, the network device determines that the primary business scope of a is childhood education from the description information of the channel provider a, and the network device determines the labels "childhood" and "education" corresponding to a.

It should be noted that the above two manners may be combined, for example, the label corresponding to the channel provider includes the label determined by the channel provider and the network device.

It should be noted that the information related to the content requirement of the channel provider is only an example, and not a limitation of the present invention, and those skilled in the art should understand that any information related to the content requirement of the channel provider should be included in the scope of the information related to the content requirement of the present invention.

The network device can determine at least one channel provider matched with the content information in various ways according to the classification information and the content demand related information of a plurality of channel providers.

For example, the network device determining the classification information corresponding to the content information includes: "Children", "education". The network device matches the classification information corresponding to the content information with the tags of the channel providers and selects a plurality of channel providers having both the tags of "child" and "education".

For another example, the network device determining the classification information corresponding to the content information includes: "Children", "education". The network device determines that the related contents of children and education are published historically and the 3 channel providers with the top three publication effects are published according to the classification information corresponding to the content information and the historical publishing record information of each channel provider.

Preferably, the network device may further determine at least one channel provider matching the content information, that is, preferentially select a channel provider with a higher priority, in conjunction with the priority information of the plurality of channel providers.

Preferably, the network device may further determine at least one channel provider matching the content information in conjunction with a login status of the channel provider, that is, preferentially select a currently logged-in channel provider.

It should be noted that the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner of determining at least one channel provider matched with the content information according to the classification information and the content requirement related information of multiple channel providers should be included in the scope of the present invention.

As a preferred scheme, the network device determines at least one channel provider matched with the content information according to the classification information corresponding to the content information, the distribution demand related information of the content provider from which the content information comes, and the content demand related information of a plurality of channel providers.

Wherein the distribution demand related information includes any information related to the distribution demand of the content provider, which can reflect the distribution demand that the content provider has or may have to some extent. Preferably, the release demand related information includes but is not limited to:

a) description information of a content provider.

The description information of the content provider includes any information for describing the content provider. For example, a content provider is an individual whose descriptive information includes, but is not limited to, the individual user's name, age, occupation, hobbies, rating, group of users of interest, and the like. As another example, the content provider is an enterprise and the descriptive information includes, but is not limited to, the name, profile, featured content, rating, group of users served, etc. of the enterprise.

The description information of the content provider may be provided by the content provider at its own initiative (e.g., filled in at registration or by modifying resources), and/or obtained by the network device through network search, etc.

b) Setting information related to a distribution demand of a content distributor.

Wherein the setting information includes any information related to its distribution demand set by the content provider. Preferably, the setting information related to the distribution demand of the content distributor includes, but is not limited to: settings for the channel provider (such as level requirements, scale requirements for the channel provider set in advance), settings for whether or not to allow joint distribution with other content information, settings for distribution time or duration, distribution price per item of content information, settings for a desired user group, and the like.

c) Content record information of a content provider.

Wherein the content record information includes any information related to content historically uploaded by the content provider. Preferably, the content recording information includes, but is not limited to: the number of content information that the content provider has historically uploaded, the channel provider to which each item of content information is distributed, and the distribution effect information, etc.

d) A category or label corresponding to the content provider.

Where the category or label corresponding to the content provider may be determined by the content provider or the network device.

For example, the content provider may select its corresponding category or label among a plurality of categories or labels provided by the network device, or the content provider may customize its category or label and provide it to the network device.

As another example, the network device may determine and/or update a classification or label for the content provider based on content information historically uploaded by the content provider.

It should be noted that the information related to the distribution requirement of the content provider is only an example, and is not a limitation of the present invention, and those skilled in the art should understand that any information related to the distribution requirement of the content provider should be included in the scope of the information related to the distribution requirement of the present invention.

Specifically, the network device matches classification information of the content information, distribution demand-related information of the content providers, and content demand-related information of the respective channel providers to determine at least one channel provider matching the content information.

For example, the network device matches the label corresponding to the content information, the label of the content provider, and the label of the channel provider at the same time, and sets the channel provider with the highest matching degree as the channel provider matching the content information uploaded by the content provider.

For another example, if the label corresponding to the content information is "child" or "education", and the network device determines that the content provider is an organization specialized in child education according to the description information of the content provider, the network device selects, from the plurality of channel providers, a plurality of channel providers that are more adept in child education promotion as at least one channel provider matching the content information uploaded by the content provider, in combination with the description information and the label of each of the plurality of channel providers.

It should be noted that, the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner of determining at least one channel provider matched with the content information according to the classification information, the distribution requirement related information of the content provider, and the content requirement related information of multiple channel providers should be included in the scope of the present invention.

As another preferable scheme, the method of this embodiment further includes: the network equipment receives the publishing indication information of the content provider only aiming at the content information; the step S104 further includes: and the network equipment determines at least one channel provider matched with the content information according to the classification information and the content demand related information of a plurality of channel providers and by combining the release indication information.

The distribution indication information is used to indicate a content provider to transfer a distribution indication of the content information, for example, the distribution indication information corresponding to the content information is used to indicate a specification requirement for a channel provider, a specification requirement for a content distribution time, and the like. Preferably, the distribution instruction information can reflect a real-time demand of the content provider specifically for the content information, and the distribution instruction information is used for instructing to extend or shorten a distribution time of the content information, update a demand on the channel provider, and the like.

It should be noted that the network device may receive the distribution instruction information for the content information at the same time as receiving the content information uploaded by the content provider, or may receive the distribution instruction information for the content information after receiving the content information for a while. Preferably, if the network device receives distribution indication information specific to the content information after the content information has been distributed, the network device may update a distribution policy corresponding to the content information according to the content information and information related to content requirements of a plurality of channel providers, and in combination with the distribution indication information. It should be noted that, for one piece of content information, the network device may perform an operation of receiving distribution indication information of a content provider for the content information multiple times, so that the network device can update a distribution policy corresponding to the content information in real time according to the latest received distribution indication information (e.g., update a channel provider corresponding to the content information, extend or shorten a distribution time of the content information, update a distribution manner of the content information, etc.).

As an example, when the network device receives content information uploaded by a content provider and simultaneously receives release indication information for the content information, where the release indication information indicates that a channel provider needs to be a video website, the network device determines, according to classification information of the content information and content requirement related information of multiple channel providers and in combination with the release indication information, that a channel provider matching the content information is a video website B; after a week, the network device receives again the release indication information of the content provider for the content information, the new release indication information indicates that the channel provider can be a video website or an advertisement company, and the network device re-determines the matched channel providers to be the video website B and the advertisement company C based on the new release indication information.

It should be noted that the two preferred embodiments described above can be combined. For example, the network device determines at least one channel provider matching the content information according to the classification information corresponding to the content information, the distribution demand related information of the content provider, the distribution indication information of the content provider only for the content information, and the content demand related information of a plurality of channel providers.

It should be noted that, the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner of determining at least one channel provider matched with the content information according to the classification information and the content requirement related information of multiple channel providers, and combining the distribution indication information, should be included in the scope of the present invention.

In step S105, the network device provides the content information to the at least one channel provider to cause the at least one channel provider to publish the content information using its publication channel.

As one implementation, the network device provides the content information directly to the determined at least one channel provider.

As another implementation manner, the network device generates content to be published including the content information according to the content information and the public resource information, and then provides the content to be published to the at least one channel provider. This implementation will be described in detail in the following embodiments.

It should be noted that only one second user device is shown in fig. 2 for simplicity, and those skilled in the art will understand that when there are multiple channel providers matching the content information, the network device needs to provide the content information to the second user devices used by each channel provider matching the content information. For example, in step S104, the network device determines 3 channel providers matching the content information, and in step S105, the network device provides the content information to second user devices used by the 3 channel providers, respectively.

It should be noted that the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner for providing the content information to the at least one channel provider should be included in the scope of the present invention.

After step S105, for each of the at least one channel provider, the channel provider receives content information from the network device through the second user device used by the channel provider and distributes the content information through a channel owned by the channel provider.

As a preferable aspect of the present embodiment, the method of the present embodiment further includes the following steps performed for each item of content information: the network equipment obtains the publishing effect information corresponding to the content information; and the network equipment redetermines at least one channel provider matched with the item of content information according to the publishing effect information so as to publish the item of content information through the redetermined at least one channel provider.

Wherein the distribution effect information includes any information indicating a distribution effect of the content information. Preferably, the distribution effect information includes, but is not limited to: the total click rate of the content information, the click rate of the content information corresponding to each channel provider who distributes the content information, the income (which can be expressed in the form of specific numerical value or level and the like) brought by each channel provider who distributes the content information by the content information, the ranking condition of the content information and the like.

Specifically, the network device re-determines at least one channel provider matched with the content information according to the distribution effect information corresponding to the content information, and provides the content information to channel providers which have not received the content information in the re-determined at least one channel provider, so that the re-determined at least one channel provider distributes the content information by using the distribution channel. And the network equipment can add a new channel provider and/or remove the original channel provider on the basis of at least one original channel provider matched with the content information according to the publishing effect information.

As an example, an item of content information is provided to 3 channel providers (A, B, C) by a network device for distribution, the network device obtaining distribution effect information of the item of content information, the distribution effect information indicating: the click rate for A to publish the content information is 20 ten thousand, the click rate for B to publish the content information is 30 ten thousand, and the click rate for C to publish the content information is 4000. The network device determines the newly added channel provider as D according to the distribution effect information and the content demand related information of the channel provider, and provides the content information to D, so that D distributes the content information through the distribution channel.

It should be noted that, preferably, the network device may further update the priority information of the channel provider and/or the content provider according to the distribution effect information corresponding to the content information. For example, the better the distribution of a piece of content information, the higher the priority of the content provider providing the content information; the better the distribution effect of the content information distributed by one channel provider, the higher the priority of the channel provider.

Based on the preferred scheme, the channel provider for distributing the content information can be automatically adjusted based on the distribution effect information corresponding to the content information, so that better distribution effect of the content information is further ensured, and the benefits of the content provider and the channel provider can be simultaneously ensured.

As another preferable scheme, the method of this embodiment further includes the steps of: the network equipment receives a content customization request from a channel provider; the network equipment determines at least one item of content information matched with the content customization request from the obtained plurality of items of content information; the network device provides the at least one item of content information to a channel provider from which the content customization request came.

It should be noted that before the preferred embodiment is executed, the network device has completed login authentication of the channel provider using the second user device, that is, the channel provider has logged in to the network device through the second user device. It should be noted that the content provider may or may not have logged onto the network device prior to executing the preferred embodiment.

The content customization request includes any information related to the content that the channel provider wants to customize, such as content classification information, content quantity, content uploading time, requirements for the content provider, content distribution mode (web page, application program (APP, applet)), and the like. For example, a content customization request from a channel provider indicates: the content requested by the channel provider is child-type video content, and the number of the content does not exceed 10 items. As another example, a content customization request from a channel provider indicates: the contents are classified as "children", "education", and the contents distribution manner is a small program.

It should be noted that the channel provider can initiate a content customization request at any time to customize the content based on its current needs.

And the network equipment determines at least one item of content information matched with the content customization request from the obtained plurality of items of content information according to the content customization request.

For example, a content customization request by a channel provider indicates: the contents were classified into "children", "education", and the number of contents was 10. The network device selects 10 pieces of content information having both the "child" and "education" tags from among the received pieces of content information according to the content customization request.

Preferably, the network device determines at least one item of content information matching the content customization request from the received plurality of items of content information in combination with classification information corresponding to the items of content information and/or distribution requirement related information of the content provider and/or content requirement related information of the channel provider from which the content customization request comes.

Preferably, the network device may be able to determine at least one item of content information matching the content customization request among the plurality of items of content information already available in combination with the priority information of the content provider.

For example, a content customization request by a channel provider indicates: the contents were classified into "children", "education", and the number of contents was 2 items. The network device selects 5 items of content information having both the "child" and "education" tags from the plurality of items of content information obtained according to the content customization request, and then sorts the 5 items of content information from high to low in priority of content providers to which the 5 items of content information respectively correspond, and takes the top 2 items of content information as content information matching the content customization request.

It should be noted that the above examples are only for better illustrating the technical solutions of the present invention, and not for limiting the present invention, and those skilled in the art should understand that any implementation manner for determining at least one content information matching the content customization request from the obtained plurality of content information should be included in the scope of the present invention.

The implementation manner of the network device providing the at least one item of content information to the channel provider from which the content customization request comes is the same as or similar to the implementation manner of the network device providing the content information to the at least one channel provider, and details are not repeated here.

According to the scheme of the embodiment, by classifying the content information, at least one channel provider can be automatically and accurately matched with each item of content information, namely, the content information and the channel provider are adaptively and accurately matched, so that a matched distribution channel is provided for the content provider with content but no channel, and content information which is beneficial (such as can bring benefits) is provided for the channel provider with the distribution channel but lack the content; moreover, because a content provider does not need to manually select a distribution channel, and the content can be widely collected and each item of content can be accurately distributed to a better distribution channel, the cost of the content provider and the cost of the channel provider are greatly saved, the distribution of the content information is more flexible and convenient, the distribution efficiency is improved, and the distribution effect is improved; in addition, the channel provider can actively initiate a content customization request to the network device at any time to customize the content currently desired by the channel provider, and the network device can automatically and accurately match the related content to the network device according to the content customization request of the channel provider, so that the real-time requirement of the channel provider on the content information can be met.

Fig. 3 is a flowchart illustrating a method for distributing content information according to another embodiment of the present invention. The method according to the present embodiment includes step S201, step S202, step S203, step S204, step S205, and step S206.

In step S201, the first user device transmits content information from the content provider to the network device.

The implementation manner of step S201 is the same as or similar to the implementation manner of step S101, and is not described herein again.

In step S202, the network device receives content information uploaded by the first user device from a content provider.

The implementation manner of step S202 is the same as or similar to the implementation manner of step S102, and is not repeated here.

The implementation manner of step S203 is the same as or similar to the implementation manner of step S103, and is not repeated here.

In step S204, the network device determines at least one channel provider matching the content information according to the classification information and the content requirement related information of multiple channel providers.

The implementation manner of step S204 is the same as or similar to the implementation manner of step S104, and is not repeated here.

In step S205, the network device generates, according to the content information and the public resource information, a content to be published including the content information.

The public resource information is used for representing public resources which are stored in advance and allowed to be used, such as a webpage template, an application template, public content information and the like. Preferably, the public resource information may be provided by a service provider to which the network device belongs (the service provider may provide corresponding public resource information for different classifications), or may be provided and permitted to be used as a public resource by other individuals or organizations (the network device may classify the public resource information provided by other individuals or organizations).

Specifically, the network device may reorganize the content information based on the public resource information, that is, integrate the public resource information and the content information to obtain the reorganized content to be released without modifying the content information itself provided by the content provider.

The network device may perform reorganization operation only for one item of content information, or may prompt reorganization operation for multiple items of content information. The content provider may set in advance whether to allow the content information uploaded by the content provider to be reorganized, or may set in advance whether to allow the content information uploaded by the content provider to be reorganized together with other content information.

The network device may determine the public resource information for reorganizing the content information in various ways, for example, the network device may determine the public resource information for reorganizing the content information according to the content information and any one or more of the classification information of the content information, the distribution demand related information of the content provider from which the content information comes, the content demand related information of the channel provider corresponding to the content information, and the like.

Besides the content information, the content to be released may further include any other information related to the content information, such as title information (preferably determined according to the content information and/or classification information of the content information), description information of the content information (preferably determined by performing semantic analysis on the content information), other associated content information having the same classification as the content information, description information of the associated content information, and the like.

For example, if a content provider provides a food video, the network device generates a web page containing the food video according to the food video and a pre-stored web page template, and the web page further includes a theme and description information of the food video.

For another example, when the content provider provides two gourmet videos at the same time, the network device generates a web page including the two gourmet videos according to the two gourmet videos and a pre-stored web page template, where the web page further includes a theme and description information of the two gourmet videos.

For another example, the content provider A, B, C provides videos v1, v2 and v3 for making food M, respectively, and the network device generates a web page containing v1, v2 and v3 according to v1, v2 and v3 and a pre-stored web page template, wherein the web page also includes the theme "making method of video M" and description information of v1, v2 and v 3.

As a preferable scheme of step S205, for each of the at least one channel provider, the network device generates, with public resource information, a to-be-distributed content corresponding to the channel provider and including a plurality of items of content information, the plurality of items of content information being provided to the channel provider by the network device as needed. Wherein, a plurality of content information to be provided to one channel provider may be provided by the same content provider, or may be provided by a plurality of content providers: for example, a number of gourmet videos recently offered by one content provider; as another example, videos for the same thing provided by multiple content providers.

As an example, for the channel provider a, the network device determines that ten food videos need to be provided to a, and then the network device generates a web page containing the ten food videos according to the ten food videos and a web page template corresponding to "food", and the web page further includes a title "ten food recommendations", and a brief introduction of each food video.

As another preferred scheme of step S205, the network device generates, according to the content information and the public resource information, and in combination with a content distribution manner corresponding to the channel provider, a content to be distributed that corresponds to the channel provider and includes the content information.

The content distribution mode corresponding to the channel provider can be preset by the channel provider, or determined by the network device according to the content demand related information of the channel provider.

The network device can select the public resource information corresponding to the content information according to the content information and the content publishing mode corresponding to the channel provider. If the label corresponding to the content information is 'food' and the content publishing mode is a webpage, the network device selects a webpage template corresponding to the 'food' from a large number of public resources stored in advance.

Preferably, the content distribution method is an application program, and the network device generates an application program corresponding to the channel provider and including the content information according to the content information and the public resource information, so as to distribute the content information directly through the application program.

More preferably, the operation of generating an application program corresponding to the channel provider and containing the content information according to the content information and the public resource information further includes: determining at least one self-defined key point in an application program to be generated; providing the generated information of the at least one self-defined key point to a channel provider; receiving feedback information aiming at the generated information fed back by a channel provider; and generating an application program which corresponds to the channel provider and contains the content information according to the content information and the public resource information and by combining the feedback information. Based on the method, the channel provider can customize part of key points in the application program so as to enable the distribution of the content information to meet the autonomous requirement of the channel provider.

The self-defined key points refer to key points which allow a channel provider to define in the application program, such as themes, navigation, content distribution styles and the like of the application program.

Preferably, the network device can determine at least one custom keypoint in the application to be generated in a variety of ways.

For example, a plurality of predefined customized key points are stored in the network device, and the network device directly uses the plurality of customized key points as at least one customized key point in the application to be generated.

For another example, the network device stores the corresponding relationship between the priority and the custom key points (i.e. the custom key points corresponding to different priorities) in advance, and the higher the priority of the channel provider is, the more the custom key points are allowed to be customized. The network device determines at least one self-defined key point in the application program to be generated according to the priority information of the channel provider from which the content customization request comes and the corresponding relation.

For another example, the network device sends a plurality of selectable key points to the first user device for the channel provider to select, and then receives the selection information, fed back by the first device, of the channel provider for the plurality of selectable key points, and takes at least one selectable key point selected by the channel provider as at least one custom key point in the application program to be generated based on the selection information.

Wherein the generation information includes any information related to generation at the custom keypoint, and the feedback information is used for indicating information fed back by the channel provider for the generation information. For example, the customized key point is a content distribution style, the generation information of the customized key point is a text description or an illustration description of various distribution styles, and the feedback information of the channel provider for the generation information is used for indicating the selection of the channel provider for the various distribution styles; for another example, if the custom key point is the theme of the application, the generated information of the custom key point is an input box and related prompt information for the user to input the theme, and the feedback information of the channel provider for the generated information includes the name of the theme used for input.

It should be noted that the two preferable solutions of the step S205 can be combined, for example, for each channel provider of the at least one channel provider, the network device generates, according to the multiple items of content information provided to the channel provider by the network device as needed, the content to be distributed, which corresponds to the channel provider and includes the multiple items of content information, by using the common resource information, and combining the content distribution manner corresponding to the channel provider.

It should be noted that, the foregoing examples are only for better illustrating the technical solutions of the present invention, and are not limiting to the present invention, and those skilled in the art should understand that any implementation manner for generating the content to be published including the content information according to the content information and the public resource information should be included in the scope of the present invention.

In step S206, the network device provides the content to be published to the at least one channel provider.

According to the scheme of the embodiment, the content to be issued including the content information can be generated according to the content information and the public resource information provided by the content provider, so that the content information is reorganized and issued; moreover, the distribution form of each item of content information for different channel providers may be different (for example, the content information N1 and the content information N2 are reorganized and provided to the channel provider a in a web page form, and the content information N1 and the content information N3 are reorganized and provided to the channel provider B in a web page form), which makes the distribution form of the content information more flexible and can simultaneously meet different requirements of different channel providers for the content information.

Fig. 4 is a schematic structural diagram of a system for distributing content information according to an embodiment of the present invention. The system comprises a network device, a first user device and a second user device, wherein the network device comprises a publishing device for publishing content information, and the publishing device further comprises a first receiving device 101, a first determining device 102, a second determining device 103 and a first providing device 104.

The first user device transmits content information from a content provider to the network device.

The first receiving means 101 in the network device receives the content information uploaded by the first user device from the content provider.

It should be noted that the first receiving apparatus 101 may perform operations multiple times to obtain multiple items of content information. It should be noted that fig. 4 shows only one first user device for simplicity, and those skilled in the art will understand that the network device may receive content information from each first user device in the system.

The first determination device 102 of the network device performs a classification operation on the content information, and determines classification information corresponding to the content information.

Specifically, each time the first receiving means 101 performs an operation to receive one piece of content information from the content provider, the first determining means 102 performs an operation to perform a classification operation on the content information, and determines classification information corresponding to the content information. Thus, a network device may categorize a large amount of content information it receives to obtain multiple sets, where one content may correspond to at least one set.

As an example, the first determination means 102 determines that the format classification information of the content information uploaded by the content provider is "video" according to the data format of the content information, and determines that the content information describes a child education problem by performing semantic analysis on the content information, and the first determination means 102 determines that the scene classification information of the content information is "child" and "education".

As another example, the first determination means 102 acquires the following 3 objects that appear with a higher frequency in the content information: children, toy cars, toy trains; the first determination device 102 determines that the classification information corresponding to the content information is "child" or "toy" according to the 3 objects.

It should be noted that, preferably, after obtaining the classification information corresponding to the content information, the first determining device 102 may label the content information based on the classification information, or directly store the correspondence between the content information and the classification information in the database.

It should be noted that, preferably, when the content provider uploads the content information, the content provider may also specify an initial classification of the content information, and after performing a classification operation on the content information and determining classification information corresponding to the content information, the first determining device 102 may further determine classification information of the content information finally in combination with the initial classification, and determine a weight of each classification or label.

The second determining means 103 in the network device determines at least one channel provider matching the content information according to the classification information and the content demand related information of a plurality of channel providers.

1) description information of the channel provider.

2) Setting information related to content requirements of a channel provider.

3) And historical release record information of the channel provider.

4) The category or label corresponding to the channel provider.

The second determining device 103 may determine at least one channel provider matching the content information according to the classification information and the content requirement related information of multiple channel providers in multiple ways.

For example, the determining, by the first determining device 102, the classification information corresponding to the content information includes: "Children", "education". The second determining means 103 matches the classification information corresponding to the content information with the tags of the channel providers and selects a plurality of channel providers having both tags of "child" and "education".

For another example, the determining, by the first determining device 102, the classification information corresponding to the content information includes: "Children", "education". The second determining means 103 determines the 3 channel providers whose delivery effects rank the top three and which have historically delivered the "children" and "education" related contents, based on the classification information corresponding to the content information and the historical delivery record information of each channel provider.

Preferably, the second determining means 103 may further determine at least one channel provider matching the content information, that is, a channel provider with a higher priority is preferentially selected, in combination with the priority information of the plurality of channel providers.

Preferably, the second determining means 103 may further determine at least one channel provider matching the content information in conjunction with the login status of the channel provider, that is, preferentially select the currently logged-in channel provider.

Preferably, the second determining device 103 determines at least one channel provider matching the content information according to the classification information corresponding to the content information, the distribution demand related information of the content provider from which the content information is received, and the content demand related information of a plurality of channel providers.

a) description information of a content provider.

c) Content record information of a content provider.

d) A category or label corresponding to the content provider.

Specifically, the second determining means 103 matches the classification information of the content information, the distribution demand-related information of the content providers, and the content demand-related information of the respective channel providers to determine at least one channel provider matching the content information.

For example, the second determining means 103 matches the label corresponding to the content information, the label of the content provider, and the label of the channel provider at the same time, and sets the channel provider with the highest degree of matching as the channel provider matching the content information uploaded by the content provider.

For another example, if the label corresponding to the content information is "child" or "education", and the network device determines that the content provider is an institution specialized in child education based on the description information of the content provider, the second determining unit 103 selects, from the plurality of channel providers, a plurality of channel providers that are more adept in child education promotion as at least one channel provider matching the content information uploaded by the content provider, in combination with the description information and the label of each of the plurality of channel providers.

As another preferable solution, the distribution apparatus of this embodiment further includes means (hereinafter, referred to as "second receiving means", not shown) for receiving distribution instruction information only for the content information by the content provider, and the second determining means 103 is further configured to: and determining at least one channel provider matched with the content information according to the classification information and the content demand related information of a plurality of channel providers and by combining the release indication information.

It should be noted that the network device may receive the distribution instruction information for the content information at the same time as receiving the content information uploaded by the content provider, or may receive the distribution instruction information for the content information after receiving the content information for a while. Preferably, if the second receiving device receives distribution indication information specific to the content information after the content information has been distributed, the second determining device 103 may update the distribution policy corresponding to the content information according to the content information and the information related to the content demand of the multiple channel providers, and in combination with the distribution indication information. It should be noted that, for one piece of content information, the second receiving device may perform an operation of receiving distribution indication information of the content provider for the piece of content information multiple times, so that the network device can update the distribution policy corresponding to the piece of content information in real time according to the newly received distribution indication information (e.g., update the channel provider corresponding to the piece of content information, extend or shorten the distribution time of the piece of content information, update the distribution manner of the piece of content information, etc.).

As an example, when the second receiving device receives distribution instruction information for the content information while the first receiving device 101 receives the content information uploaded by the content provider, the distribution instruction information indicating that the channel provider needs to be a video website, the second determining device 103 determines, according to the classification information of the content information and the content requirement related information of multiple channel providers, and in combination with the distribution instruction information, that the channel provider matching the content information is a video website B; after one week, the second receiving means receives again the distribution instruction information of the content provider for the content information, the new distribution instruction information indicates that the channel provider may be a video website or an advertisement company, and the second determining means 103 re-determines the matched channel provider as a video website B and an advertisement company C based on the new distribution instruction information.

It should be noted that the two preferred embodiments described above can be combined. For example, the second determining means 103 determines at least one channel provider matching the content information according to the classification information corresponding to the content information, the distribution demand related information of the content provider, the distribution instruction information of the content provider for only the content information, and the content demand related information of a plurality of channel providers.

The first providing means 104 of the network device provides the content information to the at least one channel provider to cause the at least one channel provider to publish the content information using its publication channel.

As an implementation, the first providing device 104 directly provides the content information to the determined at least one channel provider.

As another implementation manner, the first providing device 104 generates content to be distributed including the content information according to the content information and the public resource information, and then the network device provides the content to be distributed to the at least one channel provider. This implementation will be described in detail in the following embodiments.

It should be noted that only one second user device is shown in fig. 4 for simplicity, and those skilled in the art will understand that when there are multiple channel providers matching the content information, the network device needs to provide the content information to the second user devices used by each channel provider matching the content information. For example, the second determining means 103 determines 3 channel providers that match the content information, and the first providing means 104 provides the content information to the second user equipments used by the 3 channel providers, respectively.

Thereafter, for each of the at least one channel provider, the channel provider receives content information from the network device through a second user device used by the channel provider and distributes the content information through a channel owned by the channel provider.

As a preferable aspect of the present embodiment, the distribution apparatus of the present embodiment further includes means (hereinafter, simply referred to as "re-determination means", not shown) for performing the following operations for each item of content information: obtaining the publishing effect information corresponding to the content information; and re-determining at least one channel provider matched with the item of content information according to the distribution effect information, so as to distribute the item of content information through the re-determined at least one channel provider.

Specifically, the re-determining means re-determines at least one channel provider matching the content information according to the distribution effect information corresponding to the content information, and provides the content information to a channel provider that has not received the content information among the re-determined at least one channel provider, so that the re-determined at least one channel provider distributes the content information using its distribution channel. The re-determining device can add a new channel provider and/or remove an original channel provider on the basis of at least one original channel provider matched with the content information according to the publishing effect information.

As an example, an item of content information is provided by the network device to 3 channel providers (A, B, C) for distribution, and the re-determination means obtains distribution effect information of the item of content information, the distribution effect information indicating: the click rate for A to publish the content information is 20 ten thousand, the click rate for B to publish the content information is 30 ten thousand, and the click rate for C to publish the content information is 4000. The re-determining means determines the newly added channel provider as D according to the distribution effect information and the information related to the content demand of the channel provider, and provides the item of content information to D so that D distributes the item of content information through its distribution channel.

Preferably, the re-determining device may further update the priority information of the channel provider and/or the content provider according to the distribution effect information corresponding to the content information. For example, the better the distribution of a piece of content information, the higher the priority of the content provider providing the content information; the better the distribution effect of the content information distributed by one channel provider, the higher the priority of the channel provider.

As another preferable scheme, the issuing apparatus of this embodiment further includes: means for receiving a content customization request from a channel provider (hereinafter referred to as "third receiving means", not shown); determining at least one item of content information matching the content customization request from the obtained plurality of items of content information (hereinafter referred to as "third determining means", not shown); the network device provides the at least one item of content information to a channel provider (hereinafter referred to as "second providing means", not shown) from which the content customization request comes.

Wherein the third determining means determines at least one item of content information matching the content customizing request from among the obtained plurality of items of content information, according to the content customizing request.

For example, a content customization request by a channel provider indicates: the contents were classified into "children", "education", and the number of contents was 10. The third determining means selects 10 items of content information having both the "child" and "education" tags from among the received plurality of items of content information according to the content customization request.

Preferably, the third determining means determines at least one item of content information matching the content customization request from among the received plurality of items of content information, in conjunction with the classification information corresponding to each item of content information and/or the distribution demand-related information of the content provider and/or the content demand-related information of the channel provider from which the content customization request is received.

Preferably, the third determining means may be able to determine at least one item of content information matching the content customization request from among the plurality of items of content information already available in conjunction with priority information of the content provider.

For example, a content customization request by a channel provider indicates: the contents were classified into "children", "education", and the number of contents was 2 items. The third determining means selects 5 items of content information having both the "child" and "education" tags from among the plurality of items of content information that have been obtained in accordance with the content customization request, and thereafter, the third determining means sorts the 5 items of content information from high to low in priority of the content provider to which the 5 items of content information respectively correspond, and takes the top 2 items of content information as the content information matching the content customization request.

The implementation manner of the second providing apparatus is the same as or similar to the implementation manner of the first providing apparatus 104, and is not described herein again.

Fig. 5 is a schematic structural diagram of a system for distributing content information according to another embodiment of the present invention. The system comprises a network device, a first user device and a second user device, wherein the network device comprises a publishing device for publishing content information, and the publishing device further comprises a first receiving device 101, a first determining device 102, a second determining device 103, a generating device 1041 and a third providing device 1042. The first receiving device 101, the first determining device 102, and the second determining device 103 have been described in detail in the embodiment described with reference to fig. 4, and are not described herein again.

After the second determining device 103 executes the operation, the generating device 1041 generates the content to be published including the content information according to the content information and the public resource information.

Specifically, the generating device 1041 may reorganize the content information based on the public resource information, that is, integrate the public resource information and the content information to obtain the reorganized content to be released without modifying the content information itself provided by the content provider.

The generating device 1041 may perform reorganization operation only on one item of content information, or may present reorganization operation on a plurality of items of content information. The content provider may set in advance whether to allow the content information uploaded by the content provider to be reorganized, or may set in advance whether to allow the content information uploaded by the content provider to be reorganized together with other content information.

The generating device 1041 may determine the public resource information for reorganizing the content information in various manners, for example, the generating device 1041 may determine the public resource information for reorganizing the content information according to the content information and any one or more of the classification information of the content information, the distribution requirement related information of the content provider from which the content information comes, the content requirement related information of the channel provider corresponding to the content information, and the like.

For example, if the content provider provides a food video, the generating device 1041 generates a web page containing the food video according to the food video and a pre-stored web page template, where the web page further includes a theme and description information of the food video.

For another example, if the content provider provides two cate videos at the same time, the generating device 1041 generates a web page including the two cate videos according to the two cate videos and a pre-stored web page template, where the web page further includes a theme and description information of the two cate videos.

For another example, the content provider A, B, C provides videos v1, v2 and v3 for making food M, respectively, and the generating device 1041 generates a web page containing v1, v2 and v3 according to v1, v2 and v3 and a pre-stored web page template, wherein the web page further includes the theme "making method of video M" and the description information of v1, v2 and v 3.

As a preferable scheme of the generating means 1041, for each channel provider of the at least one channel provider, the generating means 1041 generates the content to be distributed corresponding to the channel provider and including the plurality of items of content information, as the resource information is shared by the plurality of items of content information provided to the channel provider as needed. Wherein, a plurality of content information to be provided to one channel provider may be provided by the same content provider, or may be provided by a plurality of content providers: for example, a number of gourmet videos recently offered by one content provider; as another example, videos for the same thing provided by multiple content providers.

As an example, for the channel provider a, the network device determines that ten food videos need to be provided to a, and the generating means 1041 generates a web page containing the ten food videos according to the ten food videos and a web page template corresponding to "food", where the web page further includes a title "ten food recommendations", and a brief introduction of each food video.

As another preferable scheme of the generating device 1041, the generating device 1041 generates, according to the content information and the public resource information and in combination with a content distribution manner corresponding to the channel provider, a content to be distributed corresponding to the channel provider and including the content information.

The generating device 1041 may select the public resource information corresponding to the content information according to the content information and the content distribution manner corresponding to the channel provider. If the label corresponding to the content information is "food" and the content distribution method is a web page, the generating device 1041 selects a web page template corresponding to "food" from a large number of public resources stored in advance.

Preferably, the content distribution method is an application, and the generating device 1041 generates an application including the content information corresponding to the channel provider according to the content information and the public resource information, so as to directly distribute the content information through the application.

Preferably, the generating device 1041 may determine at least one custom key point in the application to be generated in various ways.

For example, a plurality of predefined customized key points are stored in the network device, and the generating device 1041 directly uses the plurality of customized key points as at least one customized key point in the application to be generated.

For another example, the network device stores the corresponding relationship between the priority and the custom key points (i.e. the custom key points corresponding to different priorities) in advance, and the higher the priority of the channel provider is, the more the custom key points are allowed to be customized. The generating device 1041 determines at least one customized key point in the application to be generated according to the priority information of the channel provider from which the content customization request comes and the corresponding relationship.

For another example, the generating device 1041 sends a plurality of selectable key points to the first user equipment for the channel provider to select, and then receives the selection information of the channel provider for the plurality of selectable key points, which is fed back by the first user equipment, and takes at least one selectable key point selected by the channel provider as at least one custom key point in the application to be generated based on the selection information.

It should be noted that two preferable solutions of the generating device 1041 can be combined, for example, for each channel provider of the at least one channel provider, the generating device 1041 generates the content to be distributed including the plurality of items of content information corresponding to the channel provider by sharing resource information with the plurality of items of content information provided to the channel provider as needed, and combining with the content distribution manner corresponding to the channel provider.

Thereafter, the third providing device 1042 provides the content to be distributed to the at least one channel provider.

The invention provides a network device for distributing content information, which comprises: a memory for storing one or more programs; one or more processors coupled to the memory, the one or more programs, when executed by the one or more processors, perform the method for publishing content information in a network device of the present invention.

It should be noted that the present invention may be implemented in software and/or in a combination of software and hardware, for example, as an Application Specific Integrated Circuit (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Also, the software programs (including associated data structures) of the present invention can be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Further, some of the steps or functions of the present invention may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present invention can be applied as a computer program product, such as computer program instructions, which when executed by a computer, can invoke or provide the method and/or technical solution according to the present invention through the operation of the computer. Program instructions which invoke the methods of the present invention may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the invention herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the invention as described above.

It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for distributing content information in a network device, wherein the method comprises the steps of:

receiving content information from a content provider;

providing the content information to the at least one channel provider;

wherein the step of providing the content information to the at least one channel provider comprises:

generating content to be issued according to the content information and public resource information, wherein the content information is reorganized based on the public resource information, the public resource information is integrated with the content information on the basis of not modifying the content information to obtain the reorganized content to be issued, and the public resource information for reorganizing the content information is determined according to any one or more of the content information, the classification information, the release demand related information of the content provider and the content demand related information of the channel provider corresponding to the content information;

and providing the content to be published to the at least one channel provider.

2. The method of claim 1, wherein the generating content to be published from the content information and public resource information comprises, for each of the at least one channel provider:

and generating the content to be issued which corresponds to the channel provider and contains the plurality of items of content information according to the plurality of items of content information and the public resource information which are provided to the channel provider as required.

3. The method of claim 1, wherein the generating content to be published from the content information and public resource information comprises, for each of the at least one channel provider:

and generating the content to be issued which corresponds to the channel provider and contains the content information according to the content information and the public resource information and in combination with the content issuing mode corresponding to the channel provider.

4. The method of claim 3, wherein the content delivery method is an application program, and the operation of generating the content to be delivered including the content information corresponding to the channel provider according to the content information and the public resource information and in combination with the content delivery method corresponding to the channel provider further comprises:

and generating an application program which corresponds to the channel provider and contains the content information according to the content information and the public resource information.

5. The method of claim 4, wherein the operation of generating an application corresponding to the channel provider containing the content information based on the content information and public resource information further comprises:

determining at least one self-defined key point in an application program to be generated;

providing the generated information of the at least one self-defined key point to a channel provider;

receiving feedback information aiming at the generated information fed back by a channel provider;

and generating an application program which corresponds to the channel provider and contains the content information according to the content information and the public resource information and by combining the feedback information.

6. The method of claim 1, wherein the determining at least one channel provider matching the content information according to the classification information and content demand related information of a plurality of channel providers comprises:

and determining at least one channel provider matched with the content information according to the classification information, the release demand related information of the content providers and the content demand related information of a plurality of channel providers.

7. The method of claim 1, wherein the method further comprises:

receiving distribution indication information of the content provider only for the content information;

wherein the step of determining at least one channel provider matched with the content information according to the classification information and the content demand related information of a plurality of channel providers comprises:

and determining at least one channel provider matched with the content information according to the classification information and the content demand related information of a plurality of channel providers and by combining the release indication information.

8. The method of any of claims 1 to 7, wherein the method further comprises:

receiving a content customization request from a channel provider;

determining at least one item of content information matching the content customization request from among the obtained plurality of items of content information;

providing the at least one item of content information to a channel provider from which the content customization request came.

9. The method according to any one of claims 1 to 7, wherein the method further comprises the following steps performed for each content information:

obtaining the publishing effect information corresponding to the content information;

and re-determining at least one channel provider matched with the item of content information according to the distribution effect information, so as to distribute the item of content information through the re-determined at least one channel provider.

10. An apparatus for distributing content information in a network device, wherein the apparatus comprises:

means for receiving content information from a content provider;

means for providing the content information to the at least one channel provider;

wherein the means for providing the content information to the at least one channel provider comprises:

generating content to be released according to the content information and public resource information, wherein the content information is reorganized based on the public resource information, the public resource information is integrated with the content information on the basis of not modifying the content information to obtain the reorganized content to be released, and the public resource information for reorganizing the content information is determined according to any one or more of the content information, the classification information, the release demand related information of the content provider and the content demand related information of the channel provider corresponding to the content information;

means for providing the content to be published to the at least one channel provider.

11. The apparatus of claim 10, wherein the means for providing the content information to the at least one channel provider comprises:

the device is used for generating the content to be issued according to the content information and the public resource information;

12. The apparatus of claim 10, wherein the means for generating content to publish from the content information and public resource information is further for each of the at least one channel provider to:

13. The apparatus of claim 10, wherein the means for generating content to publish from the content information and public resource information is further for each of the at least one channel provider to:

14. The apparatus of claim 13, wherein the content distribution means is an application, and the operation of generating the content to be distributed including the content information corresponding to the channel provider according to the content information and the public resource information and in combination with the content distribution means corresponding to the channel provider further comprises:

15. The apparatus of claim 14, wherein the operation of generating an application corresponding to the channel provider and containing the content information based on the content information and public resource information further comprises:

16. The apparatus of claim 10, wherein the means for determining at least one channel provider matching the content information based on the classification information and content demand related information for a plurality of channel providers is configured to:

17. The apparatus of claim 10, wherein the apparatus further comprises:

means for receiving distribution instruction information for the content provider only for the content information;

wherein the means for determining at least one channel provider matching the content information according to the classification information and content demand related information of a plurality of channel providers is configured to:

18. The apparatus of any one of claims 10 to 17, wherein the apparatus further comprises:

means for receiving a content customization request from a channel provider;

means for determining at least one item of content information matching the content customization request from among the obtained plurality of items of content information;

means for providing the at least one item of content information to a channel provider from which the content customization request came.

19. The apparatus according to any of claims 10 to 17, wherein the apparatus further comprises means for performing, for each content information:

20. A network device for distributing content information, comprising:

a memory for storing one or more programs;

one or more processors coupled to the memory,

the one or more programs, when executed by the one or more processors, cause the one or more processors to perform the method recited by any of claims 1-9.

21. A system for distributing content information, comprising at least one first user device for use by a content provider, at least one second user device for use by a channel provider, and a network device as claimed in claim 20.