CN106210761A - A kind of mobile video consumption exchange method - Google Patents

A kind of mobile video consumption exchange method Download PDF

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Publication number
CN106210761A
CN106210761A CN201610564844.8A CN201610564844A CN106210761A CN 106210761 A CN106210761 A CN 106210761A CN 201610564844 A CN201610564844 A CN 201610564844A CN 106210761 A CN106210761 A CN 106210761A
Authority
CN
China
Prior art keywords
video
commodity
user
exchange method
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610564844.8A
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Chinese (zh)
Inventor
韩卉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing's Science And Technology Ltd Co Rolls
Original Assignee
Beijing's Science And Technology Ltd Co Rolls
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing's Science And Technology Ltd Co Rolls filed Critical Beijing's Science And Technology Ltd Co Rolls
Priority to CN201610564844.8A priority Critical patent/CN106210761A/en
Publication of CN106210761A publication Critical patent/CN106210761A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/231Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/06Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Library & Information Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a kind of mobile video consumption exchange method, comprise the following steps: video file is uploaded to S1 calculate backstage and labelling relates to the time that commodity occur in video content, and the merchandise news corresponding according to the time labelling editor in video content is also stored in computer background;S2 computer background generates video and commodity merging data describes;S3 user issues merging data when accessing video, renders formation user-accessible and the content interaction page of use.Beneficial effects of the present invention: the method disclosed in the present makes people while viewing video understands commodity, in that context it may be convenient to inquire the commodity involved by video and directly carry out consumption purchase;Applying in economic conversion aspect effect of the present invention is obvious.

Description

A kind of mobile video consumption exchange method
Technical field
The present invention relates to computer interaction technique field, it particularly relates to a kind of mobile video consumption exchange method.
Background technology
Nowadays, video has been increasingly becoming a people important channel at mobile phone terminal understanding commodity to be bought.But pass The software design scheme of system can not make people's very first time carry out easily while by introductory video and performance commodity Buy, be the most all need people after exiting video mobile phones played in full screen pattern, then by click on beyond video other Region or jump to other pages in software just can complete buy or the behavior of " adding products in shopping cart ".
For the problem in correlation technique, effective solution is the most not yet proposed.
Summary of the invention
For the above-mentioned technical problem in correlation technique, the present invention proposes a kind of mobile video consumption exchange method, it is possible to While making user watch video, conveniently directly buy commodity involved in video.
For realizing above-mentioned technical purpose, the technical scheme is that and be achieved in that:
A kind of mobile video consumption exchange method, comprises the following steps:
Video file is uploaded to S1 calculate backstage and labelling relates to the time that commodity occur in video content, according in video Merchandise news that time labelling editor in appearance is corresponding is also stored in computer background;
S2 computer background generates video and commodity merging data describes;
S3 user issues merging data when accessing video, renders formation user-accessible and the content interaction page of use.
Further, in step s3, the content interaction page forming user-accessible and use includes:
S31 user watches video with screen mode toggle, when video content occurs corresponding goods, and will be real at the edge of video content Time the corresponding label of commodity occurs;
S32 user clicks on label, and video playback is suspended and shows the merchandise news bullet layer comprising commodity brief introduction with buying button.
Further, in step S31, pack up label by the button clicking on label other.
Further, in step S31, user is while viewing video, by dubbing screen to resurrect video progress Control strip, control strip comprises commodity prompting bubble, and user, by dragging progress monitoring bar or clicking directly on corresponding bubble, makes Video content directly jumps to the broadcasting part of corresponding goods.
Further, in step s 32, commodity are added shopping cart realization purchase by clicking on purchase button by user.
Further, in step s 32, select to click on the X button of bullet layer thus close bullet layer to realize continuing of video Continued broadcasting is put.
Beneficial effects of the present invention: the method disclosed in the present makes people understand while commodity at viewing video, can To inquire the commodity involved by video easily and directly to carry out consumption purchase;Applying of the present invention is imitated at economic conversion aspect Fruit is substantially.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to institute in embodiment The accompanying drawing used is needed to be briefly described, it should be apparent that, the accompanying drawing in describing below is only some enforcements of the present invention Example, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtains according to these accompanying drawings Obtain other accompanying drawing.
Fig. 1 is the schematic diagram of User Interface according to embodiments of the present invention;
Fig. 2 is the flow chart of mobile video consumption exchange method described according to embodiments of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained, broadly fall into present invention protection Scope.
As shown in Figure 1-2, a kind of mobile video consumption exchange method described according to embodiments of the present invention, including following step Rapid:
Video file is uploaded to S1 calculate backstage and labelling relates to the time that commodity occur in video content, according in video Merchandise news that time labelling editor in appearance is corresponding is also stored in computer background;
S2 computer background generates video and commodity merging data describes;
S3 user issues merging data when accessing video, renders formation user-accessible and the content interaction page of use.
Further, in step s3, the content interaction page forming user-accessible and use includes:
S31 user watches video with screen mode toggle, when video content occurs corresponding goods, and will be real at the edge of video content Time the corresponding label of commodity occurs;
S32 user clicks on label, and video playback is suspended and shows the merchandise news bullet layer comprising commodity brief introduction with buying button.
In one particular embodiment of the present invention, in step S31, for not affecting the viewing experience of user, can pass through Label packed up by the button clicking on label other.
In one particular embodiment of the present invention, in step S31, user, while viewing video, can pass through Dubbing screen to resurrect video progress monitoring bar, what control strip comprised uniqueness relates to commodity prompting bubble, and user can pass through Drag progress monitoring bar or more directly click on corresponding bubble, making video content directly jump to broadcasting of corresponding goods easily Putting part, user can be checked by label function noted earlier and buy immediately.
In one particular embodiment of the present invention, in step s 32, user buys button by commodity addition by clicking on Shopping cart realizes buying.
In one particular embodiment of the present invention, in step s 32, select to click on the X button of bullet layer thus close Bullet layer is play with the continuation realizing video.
In sum, by means of the technique scheme of the present invention, system disclosed in this invention makes people regard in viewing While frequency understands commodity, in that context it may be convenient to inquire the commodity involved by video and directly carry out consumption purchase;According to system at present Meter, applying in economic conversion aspect effect of the present invention is obvious, the end user that conventional pictures character type buyer's guide is brought Buying conversion ratio and be averagely about 0.72%, the end user not providing the commodity video content of consumption interaction technique to be brought buys Conversion ratio is averagely about 2.3%, and end user's conversion ratio that the commodity video content of the application present invention is brought averagely is about 14.7%。
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention Within god and principle, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.

Claims (6)

1. a mobile video consumption exchange method, it is characterised in that comprise the following steps:
Video file is uploaded to S1 calculate backstage and labelling relates to the time that commodity occur in video content, according in video Merchandise news that time labelling editor in appearance is corresponding is also stored in computer background;
S2 computer background generates video and commodity merging data describes;
S3 user issues merging data when accessing video, renders formation user-accessible and the content interaction page of use.
Mobile video the most according to claim 1 consumption exchange method, it is characterised in that in step s3, form user The content interaction page that may have access to and use includes:
S31 user watches video with screen mode toggle, when video content occurs corresponding goods, and will be real at the edge of video content Time the corresponding label of commodity occurs;
S32 user clicks on label, and video playback is suspended and shows the merchandise news bullet layer comprising commodity brief introduction with buying button.
Mobile video the most according to claim 2 consumption exchange method, it is characterised in that in step S31, by clicking on Label packed up by the button on label side.
Mobile video the most according to claim 2 consumption exchange method, it is characterised in that in step S31, user is seeing While seeing video, by dubbing screen to resurrect video progress monitoring bar, control strip comprises commodity prompting bubble, Yong Hutong Cross dragging progress monitoring bar or click directly on corresponding bubble, making video content directly jump to the broadcasting part of corresponding goods.
Mobile video the most according to claim 2 consumption exchange method, it is characterised in that in step s 32, user passes through Click on purchase button and commodity are added shopping cart realization purchase.
Mobile video the most according to claim 2 consumption exchange method, it is characterised in that in step s 32, selects to click on The X button of bullet layer thus close bullet layer and play with the continuation realizing video.
CN201610564844.8A 2016-07-18 2016-07-18 A kind of mobile video consumption exchange method Pending CN106210761A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610564844.8A CN106210761A (en) 2016-07-18 2016-07-18 A kind of mobile video consumption exchange method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610564844.8A CN106210761A (en) 2016-07-18 2016-07-18 A kind of mobile video consumption exchange method

Publications (1)

Publication Number Publication Date
CN106210761A true CN106210761A (en) 2016-12-07

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CN201610564844.8A Pending CN106210761A (en) 2016-07-18 2016-07-18 A kind of mobile video consumption exchange method

Country Status (1)

Country Link
CN (1) CN106210761A (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112312192A (en) * 2020-11-02 2021-02-02 珠海格力电器股份有限公司 Bullet screen message notification method and terminal equipment
CN113301441A (en) * 2021-05-21 2021-08-24 北京字跳网络技术有限公司 Application program interaction method and device and electronic equipment
CN113807912A (en) * 2021-07-30 2021-12-17 北京房江湖科技有限公司 Method and computer program product for dynamically matching user and broker connections
WO2024007712A1 (en) * 2022-07-08 2024-01-11 聚好看科技股份有限公司 Display method and display device

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120117584A1 (en) * 2010-11-01 2012-05-10 Gordon Donald F Method and System for Presenting Additional Content at a Media System
CN103297840A (en) * 2012-03-01 2013-09-11 阿里巴巴集团控股有限公司 Additional information display method and system based on video moving focus
CN103905846A (en) * 2012-12-25 2014-07-02 中国电信股份有限公司 Content pushing method based on IPTV and server
CN104065979A (en) * 2013-03-22 2014-09-24 北京中传数广技术有限公司 Method for dynamically displaying information related with video content and system thereof

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120117584A1 (en) * 2010-11-01 2012-05-10 Gordon Donald F Method and System for Presenting Additional Content at a Media System
CN103297840A (en) * 2012-03-01 2013-09-11 阿里巴巴集团控股有限公司 Additional information display method and system based on video moving focus
CN103905846A (en) * 2012-12-25 2014-07-02 中国电信股份有限公司 Content pushing method based on IPTV and server
CN104065979A (en) * 2013-03-22 2014-09-24 北京中传数广技术有限公司 Method for dynamically displaying information related with video content and system thereof

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112312192A (en) * 2020-11-02 2021-02-02 珠海格力电器股份有限公司 Bullet screen message notification method and terminal equipment
CN112312192B (en) * 2020-11-02 2022-11-18 珠海格力电器股份有限公司 Bullet screen message notification method and terminal equipment
CN113301441A (en) * 2021-05-21 2021-08-24 北京字跳网络技术有限公司 Application program interaction method and device and electronic equipment
CN113301441B (en) * 2021-05-21 2023-02-03 北京字跳网络技术有限公司 Application program interaction method and device and electronic equipment
CN113807912A (en) * 2021-07-30 2021-12-17 北京房江湖科技有限公司 Method and computer program product for dynamically matching user and broker connections
WO2024007712A1 (en) * 2022-07-08 2024-01-11 聚好看科技股份有限公司 Display method and display device

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SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication

Application publication date: 20161207

RJ01 Rejection of invention patent application after publication