CN106028073A - Advertisement putting method, advertisement server and advertisement putting system - Google Patents
Advertisement putting method, advertisement server and advertisement putting system Download PDFInfo
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- CN106028073A CN106028073A CN201610321537.7A CN201610321537A CN106028073A CN 106028073 A CN106028073 A CN 106028073A CN 201610321537 A CN201610321537 A CN 201610321537A CN 106028073 A CN106028073 A CN 106028073A
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- 238000009825 accumulation Methods 0.000 claims abstract description 15
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- 235000005035 Panax pseudoginseng ssp. pseudoginseng Nutrition 0.000 claims description 7
- 235000003140 Panax quinquefolius Nutrition 0.000 claims description 7
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to technical field of advertisement putting, in particular to an advertisement putting method, an advertisement server and an advertisement putting system. The advertisement putting method comprises the following steps: acquiring duration of an audio/video requested to be played through the advertisement server, and judging whether the duration of the audio/video requested to be played is smaller than preset audio/video duration or not; if the duration of the audio/video requested to be played is smaller than the preset audio/video duration, judging whether an accumulation parameter of a state in which no pre-movie advertisement is put when the user watches the audio/video within a preset time threshold is greater than a preset accumulation parameter threshold or not; and if the accumulation parameter of the state in which no pre-movie advertisement is put when the user watches the audio/video within the preset time threshold is greater than the preset accumulation parameter threshold, putting a pre-movie advertisements to the audio/video requested to be played. Compared with the prior art, the advertisement putting method, the advertisement server and the advertisement putting system have the advantages that the user watching experience is optimized, and the advertisement inventory is increased.
Description
Technical field
The present embodiments relate to advertisement putting technical field, particularly relate to a kind of advertisement placement method,
Advertisement Server and system.
Background technology
At present, user is when watching network audio-video, and no matter audio frequency and video size or length will regard at sound
Throw in bumper advertisements before frequency, have a strong impact on the viewing experience of user.Especially for watching little audio frequency and video
Or the user that viewing frequency is higher, may be to wait time spot moderate a big chunk time
Crossing, therefore certain customers may abandon watching audio frequency and video, are unfavorable for playing audio/video and sound
The attention rate of video.
In order to promote Consumer's Experience, in prior art, for some minor videos, particularly 1 minute
Following audio frequency and video the most do not throw in advertisement.Although the method improves the viewing of user to a certain extent
Experience, but waste advertisement stock.
Summary of the invention
Embodiments provide a kind of advertisement placement method, Advertisement Server and system, it is intended to solve
Certainly existing advertisement putting mode no matter audio frequency and video size or length will be thrown in bumper advertisements and affect use
Family viewing experience, and minor video do not throws in advertisement and wastes the technical problem of advertisement stock.
In order to solve posed problems above, the technical scheme that the embodiment of the present invention uses is: Yi Zhongguang
Accuse put-on method, including:
The audio frequency and video duration that the request of acquisition is play, it is judged that the audio frequency and video duration that described request is play is the least
In default audio frequency and video duration；
If the audio frequency and video duration that request is play is less than presetting audio frequency and video duration, it is judged that user is when default
Between not throw in the accumulative parameter of front bumper advertisements in threshold values during viewing audio frequency and video the most tired more than preset
Meter parameter threshold；
If described user does not throw in front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Accumulative parameter is more than the accumulative parameter threshold preset, paster before the audio frequency and video of described request broadcasting are thrown in
Advertisement.
The technical scheme that the embodiment of the present invention is taked also includes: if asking to grow up during the audio frequency and video play
In default audio frequency and video duration, bumper advertisements before the audio frequency and video input that described request is play.
The technical scheme that the embodiment of the present invention is taked also includes: if described user is at Preset Time threshold values
The accumulative parameter of front bumper advertisements is not thrown in less than the accumulative parameter valve preset during interior viewing audio frequency and video
Value, not bumper advertisements before the audio frequency and video input that described request is play, and accumulative described user is being preset
The accumulative parameter of front bumper advertisements is not thrown in during viewing audio frequency and video in time threshold values.
The technical scheme that the embodiment of the present invention is taked also includes: viewing in described user preset time threshold values
The accumulative parameter not throwing in front bumper advertisements during audio frequency and video includes accumulative collection number or accumulative duration.
The technical scheme that the embodiment of the present invention is taked also includes: if described user is at Preset Time threshold values
The accumulative parameter of front bumper advertisements is not thrown in more than the accumulative parameter valve preset during interior viewing audio frequency and video
Value, does not throw in the tired of front bumper advertisements when described user watches in Preset Time threshold values audio frequency and video
Meter parameter resets.
Another technical scheme that the embodiment of the present invention is taked is: a kind of Advertisement Server, described advertisement clothes
Business device includes audio frequency and video judge module, advertisement putting module, parameter judge module；
Described audio frequency and video judge module is for obtaining the audio frequency and video duration that request is play, it is judged that described request
Whether the audio frequency and video duration play is less than presetting audio frequency and video duration；
If described parameter judge module is less than for the audio frequency and video duration that request is play when presetting audio frequency and video
Long, it is judged that user does not throw in the accumulative of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether parameter is more than the accumulative parameter threshold preset；
If described advertisement putting module is when described user watches audio frequency and video in Preset Time threshold values
Before not throwing in, the accumulative parameter of bumper advertisements is more than the accumulative parameter threshold preset, and broadcasts to described request
The audio frequency and video put throw in front bumper advertisements.
The technical scheme that the embodiment of the present invention is taked also includes: regard if advertisement putting module is additionally operable to sound
Frequently judge module judge request play audio frequency and video duration more than preset audio frequency and video duration, by described extensively
Accuse putting module bumper advertisements before the audio frequency and video that described request is play are thrown in.
The technical scheme that the embodiment of the present invention is taked also includes: described Advertisement Server also includes that parameter is tired out
Meter module, does not has when described parameter accumulation module is for watching audio frequency and video in user preset time threshold values
When before throwing in, the accumulative parameter of bumper advertisements is more than the accumulative parameter threshold preset, by described user preset
The accumulative parameter not throwing in front bumper advertisements in time threshold values during viewing audio frequency and video resets, and controls advertisement
The audio frequency and video that putting module is play to described request throw in advertisement；And see in user preset time threshold values
When not throwing in the accumulative parameter of front bumper advertisements when seeing audio frequency and video less than the accumulative parameter threshold preset,
Do not have when watching audio frequency and video in the audio, video data that request is play is accumulated at described user preset time threshold values
Have before throwing in the accumulative parameter of bumper advertisements, and control advertisement putting module not to described request broadcasting
Audio frequency and video throw in before bumper advertisements.
The technical scheme that the embodiment of the present invention is taked also includes: viewing in described user preset time threshold values
The accumulative parameter not throwing in front bumper advertisements during audio frequency and video includes that accumulative audio frequency and video collection number or accumulative sound regard
Frequently duration；Described accumulative audio, video data includes that the collection number of the audio frequency and video of request broadcasting or request are play
Audio frequency and video duration.
The technical scheme that the embodiment of the present invention is taked also includes: described Advertisement Server also includes arranging mould
Block, described arrange module and does not throw when watching audio frequency and video for arranging default audio frequency and video duration and user
Put accumulative parameter threshold and the time threshold values of front bumper advertisements.
The another technical scheme that the embodiment of the present invention is taked is: a kind of advertisement delivery system, including client
End player and Advertisement Server, described client player is used for receiving audio and video playing request, and
Send to Advertisement Server and obtain ad-request；Described Advertisement Server include audio frequency and video judge module,
Advertisement putting module, parameter judge module；
Described audio frequency and video judge module is for obtaining the audio frequency and video duration that request is play, it is judged that described request
Whether the audio frequency and video duration play is less than presetting audio frequency and video duration；
If the audio frequency and video duration that request is play is less than presetting audio frequency and video duration, judged by described parameter
Module judges that user does not throw in the accumulative of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether parameter is more than the accumulative parameter threshold preset；
If described user does not throw in front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Accumulative parameter, more than the accumulative parameter threshold preset, is play to described request by advertisement putting module
Audio frequency and video throw in front bumper advertisements.
Compared with prior art, the having the beneficial effects that of the embodiment of the present invention: the embodiment of the present invention wide
Announcement put-on method, Advertisement Server and system are when client player obtains ad-request, to request
The audio frequency and video duration play judges, if the audio frequency and video duration of the broadcasting of request is less than pre-set threshold value
(the least audio frequency and video), it is judged that user does not throw in front paster when watching audio frequency and video in Preset Time threshold values
Whether the accumulative parameter of advertisement is more than pre-set threshold value, if accumulative parameter is more than pre-set threshold value, then to visitor
Advertisement thrown in by family end player；Relative to prior art, the present invention is optimizing the same of user's viewing experience
Time, improve advertisement stock.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement placement method of first embodiment of the invention；
Fig. 2 is the flow chart of the advertisement placement method of second embodiment of the invention；
Fig. 3 is the structural representation of the Advertisement Server of first embodiment of the invention；
Fig. 4 is the structural representation of the Advertisement Server of second embodiment of the invention；
Fig. 5 is the structural representation of the advertisement delivery system of the embodiment of the present invention.
Detailed description of the invention
For the ease of understanding the present invention, below with reference to relevant drawings, the present invention is more fully retouched
State.Accompanying drawing gives presently preferred embodiments of the present invention.But, the present invention can be different with many
Form realizes, however it is not limited to embodiment described herein.On the contrary, provide these embodiments
Purpose is to make the understanding to the disclosure more thorough comprehensively.
Unless otherwise defined, all of technology used herein and scientific terminology with belong to the present invention's
The implication that those skilled in the art are generally understood that is identical.Institute the most in the description of the invention
The term used is intended merely to describe the purpose of specific embodiment, it is not intended that in limiting the present invention.
Refer to Fig. 1, be the flow chart of the advertisement placement method of first embodiment of the invention.The present invention
The advertisement placement method of one embodiment comprises the following steps:
Step 100: Advertisement Server obtains the audio frequency and video duration that request is play, it is judged that described request is play
Audio frequency and video duration whether less than presetting audio frequency and video duration；If the audio frequency and video duration that request is play is less than
Preset audio frequency and video duration, perform step 101；
In step 100, after Advertisement Server receives acquisition ad-request, regarded by subsidiary sound
Frequently ID mark obtains the audio frequency and video duration that request is play.Presetting audio frequency and video duration can be according to advertisement putting need
Ask and be set, in embodiments of the present invention, preset audio frequency and video time a length of 1 minute.
Step 101: Advertisement Server judges not throw when user watches audio frequency and video in Preset Time threshold values
Whether put the accumulative parameter of front bumper advertisements more than the accumulative parameter threshold preset；If described user exists
The accumulative parameter of front bumper advertisements is not thrown in Preset Time threshold values more than presetting during viewing audio frequency and video
Accumulative parameter threshold, performs step 102；
In a step 101, user does not throw in front paster when watching audio frequency and video in Preset Time threshold values
The accumulative parameter of advertisement specifically includes: do not throw in front patch when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video collection number S of sheet advertisement or before not throwing in when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video duration T of bumper advertisements；Wherein, described Preset Time threshold values and accumulative parameter threshold
(accumulative audio frequency and video collection number S or accumulative audio frequency and video duration T) can be set according to the actual requirements, such as,
Set when user watched audio frequency and video in 24 hours and need not throw in the accumulative parameter of front bumper advertisements as 30
Collect or 30 minutes, if the user while need not throw in front bumper advertisements when watching audio frequency and video in 24 hours
Accumulative parameter more than 30 collection or 30 minutes, then throw in advertisement to the audio frequency and video that request is play, until
Re-start parameter after 24 hours to add up.
Step 102: Advertisement Server is bumper advertisements before the audio frequency and video that request is play are thrown in.
Refer to Fig. 2, be the flow chart of the advertisement placement method of second embodiment of the invention.The present invention
The advertisement placement method of two embodiments comprises the following steps:
Step 200: client receives the audio and video playing request that user triggers；
Step 201: client sends to Advertisement Server and obtains ad-request；
In step 201, client can incidentally be asked when Advertisement Server sends and obtains ad-request
The audio frequency and video ID mark play.
Step 202: Advertisement Server receives and obtains ad-request, the audio frequency and video duration that the request of acquisition is play,
And judge whether the audio frequency and video duration that request is play is more than default audio frequency and video duration, if what request was play
Audio frequency and video duration, more than presetting audio frequency and video duration, performs step 203；If during the audio frequency and video that request is play
Long less than presetting audio frequency and video duration, perform step 204；
In step 202., after Advertisement Server receives acquisition ad-request, regarded by subsidiary sound
Frequently ID mark obtains the audio frequency and video duration that request is play.Presetting audio frequency and video duration can be according to advertisement putting need
Ask and be set, in embodiments of the present invention, preset audio frequency and video time a length of 1 minute.
Step 203: Advertisement Server is bumper advertisements before client is thrown in；
Step 204: Advertisement Server obtains when this user watches audio frequency and video in Preset Time threshold values not to be had
The accumulative parameter of bumper advertisements before throwing in, and judge that whether this accumulative parameter is more than the accumulative parameter preset
Threshold values, if this accumulative parameter is less than the accumulative parameter threshold preset, performs step 205；If this tires out
Meter parameter, more than the accumulative parameter threshold preset, performs step 206；
In step 204, user does not throw in front paster when watching audio frequency and video in Preset Time threshold values
The accumulative parameter of advertisement specifically includes: do not throw in front patch when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video collection number S of sheet advertisement or before not throwing in when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video duration T of bumper advertisements；Wherein, described Preset Time threshold values and accumulative parameter threshold
(accumulative audio frequency and video collection number S or accumulative audio frequency and video duration T) can be set according to the actual requirements, such as,
Set when user watched audio frequency and video in 24 hours and need not throw in the accumulative parameter of front bumper advertisements as 30
Collect or 30 minutes, if the user while need not throw in front bumper advertisements when watching audio frequency and video in 24 hours
Accumulative parameter more than 30 collection or 30 minutes, then throw in advertisement to client player, until 24 is little
Shi Yihou re-starts parameter to be added up.
Step 205: the audio, video data that request is play is accumulated at this user when default by Advertisement Server
Between do not throw in threshold values in the accumulative parameter of front bumper advertisements during viewing audio frequency and video, not to client
Front bumper advertisements thrown in by player；
In step 205, the audio, video data that request is play includes the collection number of the audio frequency and video of request broadcasting
Or the audio frequency and video duration that request is play；That is, if the user while do not throw when watching audio frequency and video in 24 hours
The accumulative parameter putting front bumper advertisements is accumulative audio frequency and video collection number S, then by accumulative audio frequency and video collection number scale be
S+1；If the user while do not throw in the accumulative parameter of front bumper advertisements when watching audio frequency and video in 24 hours
For accumulative audio frequency and video duration T, then accumulative audio frequency and video duration is designated as the audio frequency and video duration that T+ request is play；
So circulation, until accumulative audio frequency and video collection number S or accumulative audio frequency and video duration T is more than presetting in 24 hours
Accumulative parameter threshold, then by accumulative audio frequency and video collection number S or accumulative audio frequency and video duration T reset, simultaneously
Start bumper advertisements before client player is thrown in, and restart after 24 hours to add up；Excellent
While changing user's viewing experience, improve advertisement stock.
Step 206: Advertisement Server is not thrown when this user watches in Preset Time threshold values audio frequency and video
The accumulative parameter putting front bumper advertisements resets, and performs step 203.
Request, when receiving acquisition ad-request, is play by the advertisement placement method of the embodiment of the present invention
Audio frequency and video duration judge, if request play audio frequency and video duration less than pre-set threshold value (the least
Audio frequency and video), it is judged that user does not throw in front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether accumulative parameter exceedes pre-set threshold value, if accumulative parameter is less than pre-set threshold value, the most not to client
Advertisement thrown in by player；Relative to prior art, the present invention while optimizing user's viewing experience,
Improve advertisement stock.
Refer to Fig. 3, be the structural representation of the Advertisement Server of first embodiment of the invention.The present invention
The Advertisement Server 20 of first embodiment include audio frequency and video judge module 22, advertisement putting module 23,
Parameter judge module 24；
Audio frequency and video judge module 22 is for obtaining the audio frequency and video duration that request is play, it is judged that described request is broadcast
Whether the audio frequency and video duration put is less than presetting audio frequency and video duration；If the audio frequency and video duration that request is play is little
In default audio frequency and video duration, judge that user watches in Preset Time threshold values by parameter judge module 24
Whether the accumulative parameter of front bumper advertisements is not thrown in more than the accumulative parameter threshold preset during audio frequency and video；
Wherein, after audio frequency and video judge module 22 receives acquisition ad-request, by subsidiary audio frequency and video ID
Mark obtains the audio frequency and video duration that request is play.Preset audio frequency and video duration to enter according to advertisement putting demand
Row set, in embodiments of the present invention, preset audio frequency and video time a length of 1 minute.
Parameter judge module 24 is used for judging not throw when user watches audio frequency and video in Preset Time threshold values
Whether put the accumulative parameter of front bumper advertisements more than the accumulative parameter threshold preset；If the user while preset
The accumulative parameter not throwing in front bumper advertisements in time threshold values during viewing audio frequency and video is accumulative more than preset
Parameter threshold, by advertisement putting module 23 bumper advertisements before the audio frequency and video that described request is play are thrown in.
Wherein, user does not throw in the accumulative ginseng of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Number specifically includes: do not throw in the accumulative of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Audio frequency and video collection number S or do not throw in the tired of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Meter audio frequency and video duration T；Wherein, described Preset Time threshold values and accumulative parameter threshold (accumulative audio frequency and video
Collection number S or accumulative audio frequency and video duration T) can be set according to the actual requirements, such as, set user and exist
Need not to throw in the accumulative parameter of front bumper advertisements when watching audio frequency and video in 24 hours is 30 collection or 30 points
Clock, if the user while need not throw in the accumulative parameter of front bumper advertisements when watching audio frequency and video in 24 hours
More than 30 collection or 30 minutes, then throw in advertisement to the audio frequency and video that request is play, until after 24 hours
Re-start parameter to add up.
Refer to Fig. 4, be the structural representation of the Advertisement Server of second embodiment of the invention.The present invention
The Advertisement Server 20 of the second embodiment includes arranging module 21, audio frequency and video judge module 22, advertisement
Putting module 23, parameter judge module 24 and parameter accumulation module 25；
Module 21 is set and does not throw in when watching audio frequency and video for arranging default audio frequency and video duration and user
The accumulative parameter threshold of front bumper advertisements and time threshold values；
Audio frequency and video judge module 22, for receiving the acquisition ad-request that client player sends, obtains
Ask the audio frequency and video duration play, and judge whether the audio frequency and video duration that request is play regards more than default sound
Frequently duration, if the audio frequency and video duration that request is play is more than the default audio frequency and video arranging module 21 setting
Long, by advertisement putting module 23 bumper advertisements before client player is thrown in；If request is play
Audio frequency and video duration less than arrange module 21 arrange default audio frequency and video duration, by parameter judge module
24 judge that user does not throw in the accumulative ginseng of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Number；
Advertisement putting module 23 is bumper advertisements before throwing in client player；
Parameter judge module 24 is used for obtaining when this user watches audio frequency and video in Preset Time threshold values not to be had
The accumulative parameter of bumper advertisements before throwing in, and judge that whether this accumulative parameter is arranged more than arranging module 21
Accumulative parameter threshold, if this accumulative parameter more than arrange module 21 arrange accumulative parameter threshold,
By parameter accumulation module 25, this accumulative parameter is reset；If this accumulative parameter is less than arranging module 21
The accumulative parameter threshold arranged, is added up the audio, video data that request is play by parameter accumulation module 25
In this accumulative parameter；Wherein, before user does not throw in when watching audio frequency and video in Preset Time threshold values
The accumulative parameter of bumper advertisements specifically includes: do not throw in when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video collection number S of front bumper advertisements or do not throw when watching audio frequency and video in Preset Time threshold values
Put the accumulative audio frequency and video duration T of front bumper advertisements；Such as, set user in 24 hours, to watch sound regard
Frequently need not to throw in the accumulative parameter of front bumper advertisements time is 30 collection or 30 minutes, if the user while 24
The accumulative parameter throwing in front bumper advertisements is need not more than 30 collection or 30 points when watching audio frequency and video in hour
Clock, then throw in advertisement to client player, adds up until re-starting parameter after 24 hours.
Before not throwing in when parameter accumulation module 25 is for watching audio frequency and video in user preset time threshold values
When the accumulative parameter of bumper advertisements is more than the accumulative parameter threshold arranging module 21 setting, by this accumulative ginseng
Number resets, and controls advertisement putting module 23 simultaneously and throws in advertisement to client player；And it is pre-user
If not throwing in the accumulative parameter of front bumper advertisements in time threshold values during viewing audio frequency and video less than arranging module
During the accumulative parameter threshold that 21 are arranged, when the audio, video data that request is play is accumulated at this user preset
Between do not throw in during viewing audio frequency and video in threshold values in the accumulative parameter of front bumper advertisements, and control advertisement and throw
Amplification module 23 not bumper advertisements before client player is thrown in.Wherein, the audio frequency and video that request is play
Data include collection number or the audio frequency and video duration of request broadcasting of the audio frequency and video of request broadcasting；That is, if used
The accumulative parameter of front bumper advertisements is not thrown at family when watching audio frequency and video in 24 hours be accumulative audio frequency and video
Collection number S, then integrate number scale as S+1 by accumulative audio frequency and video；If the user while watch audio frequency and video in 24 hours
Time do not throw in the accumulative parameter of front bumper advertisements for accumulative audio frequency and video duration T, then time by accumulative audio frequency and video
The long audio frequency and video duration being designated as T+ request broadcasting；So circulation, until accumulative audio frequency and video collection in 24 hours
Number S or accumulative audio frequency and video duration T is more than the accumulative parameter threshold preset, then by accumulative audio frequency and video collection number S
Or accumulative audio frequency and video duration T resets, control advertisement putting module 23 simultaneously and start to client player
Bumper advertisements before throwing in, and restart after 24 hours to add up.
Request, when receiving acquisition ad-request, is play by the Advertisement Server of the embodiment of the present invention
Audio frequency and video duration judges, if the audio frequency and video duration that request is play is less than pre-set threshold value (the least sound
Video), it is judged that user does not throw in the tired of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether meter parameter exceedes pre-set threshold value, if accumulative parameter is less than pre-set threshold value, does not broadcasts to client
Put device and throw in advertisement；Relative to prior art, the present invention, while optimizing user's viewing experience, carries
Rise advertisement stock.
Refer to Fig. 5, be the structural representation of the advertisement delivery system of the embodiment of the present invention.The present invention is real
The advertisement delivery system executing example includes client player 10 and Advertisement Server 20, client player
10 and Advertisement Server 20 network connect.
The audio and video playing request that client player 10 sends for receiving user, and to advertising service
Device sends and obtains ad-request；
Advertisement Server include arranging module 21, audio frequency and video judge module 22, advertisement putting module 23,
Parameter judge module 24 and parameter accumulation module 25；
Module 21 is set and does not throw in when watching audio frequency and video for arranging default audio frequency and video duration and user
The accumulative parameter threshold of front bumper advertisements and time threshold values；
Audio frequency and video judge module 22, for receiving the acquisition ad-request that client player sends, obtains
Ask the audio frequency and video duration play, and judge whether the audio frequency and video duration that request is play regards more than default sound
Frequently duration, if the audio frequency and video duration that request is play is more than the default audio frequency and video arranging module 21 setting
Long, by advertisement putting module 23 bumper advertisements before client player is thrown in；If request is play
Audio frequency and video duration less than arrange module 21 arrange default audio frequency and video duration, by parameter judge module
24 judge that user does not throw in the accumulative ginseng of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Number；
Advertisement putting module 23 is bumper advertisements before throwing in client player；
Parameter judge module 24 is used for obtaining when this user watches audio frequency and video in Preset Time threshold values not to be had
The accumulative parameter of bumper advertisements before throwing in, and judge that whether this accumulative parameter is arranged more than arranging module 21
Accumulative parameter threshold, if this accumulative parameter more than arrange module 21 arrange accumulative parameter threshold,
By parameter accumulation module 25, this accumulative parameter is reset；If this accumulative parameter is less than arranging module 21
The accumulative parameter threshold arranged, is added up the audio, video data that request is play by parameter accumulation module 25
In this accumulative parameter；Wherein, before user does not throw in when watching audio frequency and video in Preset Time threshold values
The accumulative parameter of bumper advertisements specifically includes: do not throw in when watching audio frequency and video in Preset Time threshold values
The accumulative audio frequency and video collection number S of front bumper advertisements or do not throw when watching audio frequency and video in Preset Time threshold values
Put the accumulative audio frequency and video duration T of front bumper advertisements；Such as, set user in 24 hours, to watch sound regard
Frequently need not to throw in the accumulative parameter of front bumper advertisements time is 30 collection or 30 minutes, if the user while 24
The accumulative parameter throwing in front bumper advertisements is need not more than 30 collection or 30 points when watching audio frequency and video in hour
Clock, then throw in advertisement to client player, adds up until re-starting parameter after 24 hours.
Before not throwing in when parameter accumulation module 25 is for watching audio frequency and video in user preset time threshold values
When the accumulative parameter of bumper advertisements is more than the accumulative parameter threshold arranging module 21 setting, by this accumulative ginseng
Number resets, and controls advertisement putting module 23 simultaneously and throws in advertisement to client player；And it is pre-user
If not throwing in the accumulative parameter of front bumper advertisements in time threshold values during viewing audio frequency and video less than arranging module
During the accumulative parameter threshold that 21 are arranged, when the audio, video data that request is play is accumulated at this user preset
Between do not throw in during viewing audio frequency and video in threshold values in the accumulative parameter of front bumper advertisements, and control advertisement and throw
Amplification module 23 not bumper advertisements before client player is thrown in.Wherein, the audio frequency and video that request is play
Data include collection number or the audio frequency and video duration of request broadcasting of the audio frequency and video of request broadcasting；That is, if used
The accumulative parameter of front bumper advertisements is not thrown at family when watching audio frequency and video in 24 hours be accumulative audio frequency and video
Collection number S, then integrate number scale as S+1 by accumulative audio frequency and video；If the user while watch audio frequency and video in 24 hours
Time do not throw in the accumulative parameter of front bumper advertisements for accumulative audio frequency and video duration T, then time by accumulative audio frequency and video
The long audio frequency and video duration being designated as T+ request broadcasting；So circulation, until accumulative audio frequency and video collection in 24 hours
Number S or accumulative audio frequency and video duration T is more than the accumulative parameter threshold preset, then by accumulative audio frequency and video collection number S
Or accumulative audio frequency and video duration T resets, control advertisement putting module simultaneously and start to throw to client player
Put front bumper advertisements, and restart after 24 hours to add up.
The advertisement delivery system of the embodiment of the present invention is when client player obtains ad-request, to asking
The audio frequency and video duration asking broadcasting judges, if the audio frequency and video duration that request is play is less than pre-set threshold value
(the least audio frequency and video), it is judged that user does not throw in front paster when watching audio frequency and video in Preset Time threshold values
Whether the accumulative parameter of advertisement exceedes pre-set threshold value, if accumulative parameter is less than pre-set threshold value, the most not to
Client player throws in advertisement；Relative to prior art, the present invention is optimizing user's viewing experience
Meanwhile, advertisement stock is improved.
Above-described embodiment is the present invention preferably embodiment, but embodiments of the present invention are not by upper
Stating the restriction of embodiment, that is made under other any spirit without departing from the present invention and principle changes
Become, modify, substitute, combine, simplify, all should be the substitute mode of equivalence, be included in the present invention
Protection domain within.
Claims (11)
1. an advertisement placement method, it is characterised in that including:
The audio frequency and video duration that the request of acquisition is play, it is judged that whether the audio frequency and video duration that described request is play is less than
Preset audio frequency and video duration；
If the audio frequency and video duration that request is play is less than presetting audio frequency and video duration, it is judged that user is at Preset Time
The accumulative parameter not throwing in front bumper advertisements in threshold values during viewing audio frequency and video is the most accumulative more than preset
Parameter threshold；
If described user does not throw in front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Accumulative parameter is more than the accumulative parameter threshold preset, and before the audio frequency and video of described request broadcasting are thrown in, paster is wide
Accuse.
Advertisement placement method the most according to claim 1, it is characterised in that also include: if
The audio frequency and video duration that request is play is more than presetting audio frequency and video duration, and the audio frequency and video play to described request are thrown in
Front bumper advertisements.
Advertisement placement method the most according to claim 1, it is characterised in that also include: if
Described user does not throw in the accumulative parameter of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Less than the accumulative parameter threshold preset, not bumper advertisements before the audio frequency and video input that described request is play, and
Accumulative described user does not throw in the accumulative of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Parameter.
Advertisement placement method the most according to claim 3, it is characterised in that described user preset
Do not throw in during viewing audio frequency and video in time threshold values the accumulative parameter of front bumper advertisements include accumulative collection number or
Accumulative duration.
Advertisement placement method the most according to claim 4, it is characterised in that also include: if
Described user does not throw in the accumulative parameter of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
More than the accumulative parameter threshold preset, do not have when described user is watched in Preset Time threshold values audio frequency and video
Before throwing in, the accumulative parameter of bumper advertisements resets.
6. an Advertisement Server, it is characterised in that described Advertisement Server includes that audio frequency and video judge mould
Block, advertisement putting module, parameter judge module；
Described audio frequency and video judge module is for obtaining the audio frequency and video duration that request is play, it is judged that described request is broadcast
Whether the audio frequency and video duration put is less than presetting audio frequency and video duration；
If described parameter judge module is less than for the audio frequency and video duration that request is play when presetting audio frequency and video
Long, it is judged that user does not throw in the accumulative ginseng of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether number is more than the accumulative parameter threshold preset；
If described advertisement putting module is when described user watches audio frequency and video in Preset Time threshold values
Before not throwing in, the accumulative parameter of bumper advertisements is more than the accumulative parameter threshold preset, and plays to described request
Audio frequency and video throw in before bumper advertisements.
Advertisement Server the most according to claim 6, it is characterised in that advertisement putting module is also
If judging that the audio frequency and video duration that request is play is more than for audio frequency and video judge module to preset audio frequency and video duration,
Bumper advertisements before the audio frequency and video input that described request is play.
Advertisement Server the most according to claim 6, it is characterised in that described Advertisement Server
Also including parameter accumulation module, described parameter accumulation module is for watching sound in user preset time threshold values
When not throwing in the accumulative parameter of front bumper advertisements during video more than the accumulative parameter threshold preset, by described
The accumulative parameter not throwing in front bumper advertisements in user preset time threshold values during viewing audio frequency and video resets, control
The audio frequency and video that advertisement putting module processed is play to described request throw in advertisement；And at user preset time threshold values
The accumulative parameter of front bumper advertisements is not thrown in less than the accumulative parameter threshold preset during interior viewing audio frequency and video
Time, when watching audio frequency and video in the audio, video data that request is play is accumulated at described user preset time threshold values
Before not throwing in the accumulative parameter of bumper advertisements, and control advertisement putting module not to described request broadcasting
Audio frequency and video throw in before bumper advertisements.
Advertisement Server the most according to claim 8, it is characterised in that during described user preset
Between do not throw in the accumulative parameter of front bumper advertisements in threshold values during viewing audio frequency and video and include accumulative audio frequency and video collection
Several or accumulative audio frequency and video duration；Described accumulative audio, video data includes the collection number of the audio frequency and video of request broadcasting
Or the audio frequency and video duration that request is play.
Advertisement Server the most according to claim 9, it is characterised in that described Advertisement Server
Also include arranging module, described module is set watches sound regard for arranging default audio frequency and video duration and user
Frequently accumulative parameter threshold and the time threshold values of front bumper advertisements are not thrown in time.
11. 1 kinds of advertisement delivery systems, including client player and Advertisement Server, it is characterised in that
Described client player is used for receiving audio and video playing request, and sends acquisition advertisement to Advertisement Server
Request；Described Advertisement Server includes audio frequency and video judge module, advertisement putting module, parameter judge module；
Described audio frequency and video judge module is for obtaining the audio frequency and video duration that request is play, it is judged that described request is broadcast
Whether the audio frequency and video duration put is less than presetting audio frequency and video duration；
If the audio frequency and video duration that request is play is less than presetting audio frequency and video duration, judge mould by described parameter
Block judges that user does not throw in the accumulative ginseng of front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Whether number is more than the accumulative parameter threshold preset；
If described user does not throw in front bumper advertisements when watching audio frequency and video in Preset Time threshold values
Accumulative parameter is more than the accumulative parameter threshold preset, the sound play to described request by advertisement putting module
Video throws in front bumper advertisements.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610321537.7A CN106028073A (en) | 2016-05-16 | 2016-05-16 | Advertisement putting method, advertisement server and advertisement putting system |
| PCT/CN2016/100745 WO2017197821A1 (en) | 2016-05-16 | 2016-09-29 | Advertisement placement method, advertisement server and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610321537.7A CN106028073A (en) | 2016-05-16 | 2016-05-16 | Advertisement putting method, advertisement server and advertisement putting system |
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| CN106028073A true CN106028073A (en) | 2016-10-12 |
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| CN201610321537.7A Pending CN106028073A (en) | 2016-05-16 | 2016-05-16 | Advertisement putting method, advertisement server and advertisement putting system |
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| CN (1) | CN106028073A (en) |
| WO (1) | WO2017197821A1 (en) |
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| CN107509090A (en) * | 2017-09-12 | 2017-12-22 | 中广热点云科技有限公司 | A kind of Internet video bumper advertisements put-on method and system |
| CN108647995A (en) * | 2018-04-11 | 2018-10-12 | 西安万像电子科技有限公司 | Put-on method, the apparatus and system of multi-medium data |
| CN110321455A (en) * | 2019-06-19 | 2019-10-11 | 北京奇艺世纪科技有限公司 | A kind of information-pushing method and device |
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| CN108846688B (en) * | 2018-04-09 | 2022-03-04 | 北京奇艺世纪科技有限公司 | Advertisement putting control method and device and electronic equipment |
| CN112348580B (en) * | 2020-11-02 | 2023-09-01 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system based on block chain |
| CN112837088B (en) * | 2021-01-12 | 2023-07-18 | 北京奇艺世纪科技有限公司 | Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment |
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| WO2017197821A1 (en) | 2017-11-23 |
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