CN108846688B - Advertisement putting control method and device and electronic equipment - Google Patents
Advertisement putting control method and device and electronic equipment Download PDFInfo
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- CN108846688B CN108846688B CN201810312361.8A CN201810312361A CN108846688B CN 108846688 B CN108846688 B CN 108846688B CN 201810312361 A CN201810312361 A CN 201810312361A CN 108846688 B CN108846688 B CN 108846688B
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- G06Q30/00—Commerce
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- G06Q30/0241—Advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The embodiment of the invention provides a control method and a control device for advertisement putting and electronic equipment, wherein the method comprises the following steps: after receiving an advertisement request sent by a terminal, acquiring the current delivery quantity of target advertisements corresponding to the advertisement request; judging whether the current throwing quantity meets a preset control condition or not; if the current release quantity meets the preset control condition, dividing the remaining time length of the day into a plurality of periods; determining an input quantity threshold corresponding to the current period based on the current input quantity, the current expected input quantity of the target advertisement and the total quantity of service instances for inputting the target advertisement; acquiring the number of target advertisements released in the current period; judging whether the number of released target advertisements in the current period is smaller than a threshold value of the number of released target advertisements; and if the number of the target advertisements in the current period is less than the threshold of the number of the target advertisements, putting the target advertisements. The method can reduce the over-delivery quantity during advertisement delivery as much as possible and reduce the waste of media resources.
Description
Technical Field
The present invention relates to the field of advertisement delivery technologies, and in particular, to a method and an apparatus for controlling advertisement delivery, and an electronic device.
Background
Putting advertisements in various large media is an important way for establishing brand images of products and improving the market share of the brands. In order to maximize the advertisement delivery effect, advertisers usually agree with media about the daily delivery amount, delivery date, and various targeting conditions of advertisements, and targeting dimensions are different from each other, so as to achieve higher conversion rate. For example, the method is only applied to the female population under the age of 25 years, or only applied to cities such as Beijing, Shanghai and the like.
At present, as shown in fig. 1, a schematic diagram of an advertisement delivery system is shown, and an advertisement delivery method based on the advertisement delivery system generally includes: when a user accesses a certain resource with an advertisement putting position, the terminal sends an advertisement request to a corresponding service instance, wherein the service instance is a module which can interact with the terminal and is used for realizing an advertisement putting function. One or more service instances may be deployed in a server. After receiving the advertisement request, the service instance selects the advertisement with the met conditions from the numerous orders and returns the advertisement to the terminal for displaying, after the advertisement is displayed at the terminal, an exposure request is sent to the log server, and then the log server records the exposure data of the advertisement for subsequent data analysis and the like. Meanwhile, the counting server updates the exposure count of the advertisement, i.e. increases the number of impressions of the advertisement by 1. The service instance obtains and counts the number of advertisements delivered recorded by the server, and when the number of advertisements delivered reaches the number expected on the day, the advertisements are not delivered any more.
However, the inventors found that the prior art has at least the following problems: since a certain time interval exists between the time when the service instance returns the advertisement to the terminal and the time when the exposure data is received, even if the advertisement delivery quantity reaches the expected quantity on the day, if the advertisement request is continuously received in the period, the advertisement can be delivered, the advertisement is overdosage is caused, and the media resource is wasted.
Disclosure of Invention
The embodiment of the invention aims to provide a control method and device for advertisement putting and electronic equipment, so as to reduce the over-putting quantity during advertisement putting as much as possible and reduce the waste of media resources. The specific technical scheme is as follows:
in a first aspect, an embodiment of the present invention provides a method for controlling advertisement delivery, where the method is applied to a service instance, and the method includes:
after receiving an advertisement request sent by a terminal, acquiring the current delivery quantity of target advertisements corresponding to the advertisement request;
judging whether the current release quantity meets a preset control condition or not;
if the current release quantity meets the preset control condition, dividing the remaining time length of the day into a plurality of periods;
determining a delivery quantity threshold corresponding to a current period based on the current delivery quantity, the current expected delivery quantity of the target advertisement and the total quantity of service instances for delivering the target advertisement;
acquiring the number of the target advertisements released in the current period;
judging whether the number of released target advertisements in the current period is smaller than the threshold value of the number of released target advertisements;
and if the number of the target advertisements released in the current period is smaller than the threshold value of the number of the target advertisements released, releasing the target advertisements.
Optionally, the step of determining whether the current number of impressions meets a preset control condition includes:
judging whether the difference value between the daily predicted put quantity of the target advertisement and the current put quantity is not less than a preset difference value or not, and judging whether the ratio of the current put quantity to the daily predicted put quantity of the target advertisement is not less than a preset ratio or not;
and if yes, determining that the current release quantity meets a preset control condition.
Optionally, the step of determining the delivery quantity threshold based on the current delivery quantity, the daily expected delivery quantity of the target advertisement, and the total number of service instances for delivering the target advertisement includes:
according to the formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is an expected placement quantity of the target advertisement for the current day, x is the current placement quantity, and M is a quantity parameter determined based on the total number of service instances for placing the target advertisement.
Optionally, the step of determining the delivery quantity threshold based on the current delivery quantity, the daily expected delivery quantity of the target advertisement, and the total number of service instances for delivering the target advertisement includes:
according to the formula
Calculating a delivery quantity threshold, wherein g (x) is the delivery quantity threshold, a is a daily expected delivery quantity of the target advertisement, x is the current delivery quantity, M is a quantity parameter determined based on the total number of service instances for delivering the target advertisement, c ' is the delivery quantity of the target advertisement in the previous period, g ' (x) is the delivery quantity threshold of the target advertisement in the previous period, and r ' is an adjustment coefficient of the previous period.
Optionally, the determining manner of the number parameter M includes:
determining the quantity parameter M as the total number of the service instances for delivering the target advertisement;
or the like, or, alternatively,
max according to the formula0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the orientation dimension of the target advertisement, omegaiAnd m is the total number of the service instances for delivering the target advertisement.
Optionally, if the number of impressions of the target advertisement in the current period is not less than the impression number threshold, the method further includes:
the advertisement request is filtered.
Optionally, when an advertisement request sent by the terminal is received in the next period, the method further includes:
and returning to the step of acquiring the number of the target advertisements in the current period.
In a second aspect, an embodiment of the present invention provides a control apparatus for advertisement delivery, which is applied to a service instance, and the apparatus includes:
the system comprises a first delivery quantity acquisition module, a first delivery quantity acquisition module and a second delivery quantity acquisition module, wherein the first delivery quantity acquisition module is used for acquiring the current delivery quantity of a target advertisement corresponding to an advertisement request after receiving the advertisement request sent by a terminal;
the control condition judging module is used for judging whether the current throwing quantity meets a preset control condition or not;
the period dividing module is used for dividing the remaining time length of the day into a plurality of periods when the current release quantity meets the preset control condition;
a quantity threshold determination module, configured to determine a delivery quantity threshold corresponding to a current period based on the current delivery quantity, the daily expected delivery quantity of the target advertisement, and the total number of service instances for delivering the target advertisement;
the second delivery quantity acquisition module is used for acquiring the delivery quantity of the target advertisements in the current period;
a quantity threshold value judging module, configured to judge whether the delivered quantity of the target advertisement in the current period is smaller than the delivered quantity threshold value;
and the advertisement putting module is used for putting the target advertisement when the putting quantity of the target advertisement in the current period is less than the threshold value of the putting quantity.
Optionally, the control condition determining module includes:
a control condition judging unit, configured to judge whether a difference between the current expected daily delivery amount of the target advertisement and the current delivered amount is not less than a preset difference, and judge whether a ratio of the current delivered amount to the current expected daily delivery amount of the target advertisement is not less than a preset ratio;
and the control condition determining unit is used for determining that the current release quantity meets the preset control condition when the current release quantity is yes.
Optionally, the number threshold determining module includes:
a first number threshold determining unit for determining a first number of bits according to a formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is an expected placement quantity of the target advertisement on the current day, x is the current placement quantity, and M is a quantity parameter determined by the quantity parameter determination module based on the total number of service instances for placing the target advertisement.
Optionally, the number threshold determining module includes:
a second quantity threshold determining unit for determining a second quantity threshold according to a formula
Calculating a threshold of the number of impressions, wherein g (x) is the threshold of the number of impressions, a is an expected number of impressions of the target advertisement on the current day, x is the current number of impressions, M is a number parameter determined by a number parameter determination module based on the total number of service instances for placing the target advertisement, and c' is the number of impressions of the target advertisement in the previous cycleAnd g '(x) is a threshold value of the number of the targeted advertisements delivered in the last period, and r' is an adjustment coefficient of the last period.
Optionally, the quantity parameter determining module includes:
a quantity parameter determining unit, configured to determine that the quantity parameter M is the total number of the service instances for delivering the target advertisement;
or the like, or, alternatively,
for according to the formula M ═ max0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the orientation dimension of the target advertisement, omegaiAnd m is the total number of the service instances for delivering the target advertisement.
Optionally, the apparatus further comprises:
and the advertisement request filtering module is used for filtering the advertisement requests when the delivery quantity of the target advertisements in the current period is not less than the delivery quantity threshold value.
Optionally, the apparatus further comprises:
and the return module is used for triggering the second delivery quantity acquisition module when receiving an advertisement request sent by the terminal in the next period.
In another aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and a processor for implementing any of the above-described advertisement delivery control methods when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer-readable storage medium having stored therein instructions, which when run on a computer, cause the computer to execute any one of the above-described methods for controlling advertisement placement.
In yet another aspect of the present invention, the present invention further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute any of the above described methods for controlling advertisement delivery.
After receiving an advertisement request sent by a terminal, obtaining a current delivery quantity of a target advertisement corresponding to the advertisement request, judging whether the current delivery quantity meets a preset control condition, if the current delivery quantity meets the preset control condition, dividing a remaining time of the day into a plurality of periods, then determining a delivery quantity threshold corresponding to the current period based on the current delivery quantity, a current expected delivery quantity of the target advertisement and a total quantity of service instances for delivering the target advertisement, obtaining the delivery quantity of the target advertisement in the current period, then judging whether the delivery quantity of the target advertisement in the current period is less than the delivery quantity threshold, and if the delivery quantity of the target advertisement in the current period is less than the delivery quantity threshold, delivering the target advertisement. By judging preset control conditions, the delivery quantity threshold value and the like, the excess delivery quantity during advertisement delivery can be reduced as much as possible, and the waste of media resources is reduced. Of course, it is not necessary for any product or method of practicing the invention to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a schematic diagram of an advertisement delivery system;
fig. 2 is a schematic diagram of a network architecture that may be used to implement an embodiment of the present invention.
Fig. 3 is a flowchart of a method for controlling advertisement delivery according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a control device for advertisement delivery according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
In order to reduce the over-delivery quantity during advertisement delivery as much as possible and reduce the waste of media resources, the embodiment of the invention provides a control method and device for advertisement delivery and an electronic device. First, a method for controlling advertisement delivery according to an embodiment of the present invention is described below.
For the convenience of understanding, a network architecture to which the scheme provided by the embodiment of the present invention is applied is described below by way of example. As shown in fig. 2, fig. 2 is a schematic diagram of a network architecture that may be used to implement an embodiment of the present invention. In the network architecture shown in fig. 2, the method includes: the system comprises a plurality of terminals and a plurality of servers, wherein each server can be provided with one service instance or a plurality of service instances, and each service instance is used for providing advertisement putting service. The control method for advertisement putting provided by the embodiment of the invention can be applied to each service instance deployed in the server, and each service instance can independently realize the control method for advertisement putting provided by the embodiment of the invention.
As shown in fig. 3, a method for controlling advertisement placement is applied to a service instance, and the method includes:
s101, after receiving an advertisement request sent by a terminal, acquiring the current delivery quantity of target advertisements corresponding to the advertisement request;
s102, judging whether the current release quantity meets a preset control condition, and if so, executing a step S103;
s103, dividing the remaining time length of the day into a plurality of periods;
s104, determining a threshold value of the delivery quantity corresponding to the current period based on the current delivery quantity, the current expected delivery quantity of the target advertisement and the total quantity of service instances for delivering the target advertisement;
s105, acquiring the number of the target advertisements released in the current period;
s106, judging whether the number of the target advertisements released in the current period is smaller than the threshold of the number of the targeted advertisements, if so, executing the step S107;
s107, the target advertisement is launched.
It can be seen that in the scheme provided in the embodiment of the present invention, after receiving an advertisement request sent by a terminal, a service instance obtains a current delivery number of a target advertisement corresponding to the advertisement request, determines whether the current delivery number meets a preset control condition, if the current delivery number meets the preset control condition, divides a remaining time of the day into a plurality of cycles, then determines a delivery number threshold corresponding to the current cycle based on the current delivery number, a current expected delivery amount of the target advertisement and a total number of service instances for delivering the target advertisement, obtains the delivery number of the target advertisement in the current cycle, and then determines whether the delivery number of the target advertisement in the current cycle is less than the delivery number threshold, if the delivery number of the target advertisement in the current cycle is less than the delivery number threshold, the target advertisement is delivered. By judging preset control conditions, the delivery quantity threshold value and the like, the excess delivery quantity during advertisement delivery can be reduced as much as possible, and the waste of media resources is reduced.
In step S101, after receiving the advertisement request sent by the terminal, the service instance may obtain the current placement number of the targeted advertisement corresponding to the advertisement request. The method for determining the corresponding target advertisement according to the advertisement request may be any method for determining the corresponding target advertisement according to the advertisement request in the technical field of advertisement delivery, and is not specifically limited and described herein. For example, according to the flow characteristics of the advertisement request, an advertisement order meeting the flow characteristics can be searched, and the advertisement corresponding to the advertisement order can be the target advertisement. The targeted advertisement merely refers to the advertisement to which the advertisement request corresponds and does not have any other limiting meaning.
Since the counting server in the advertisement delivery system can record the delivery number of the advertisements, the service instance can acquire the current delivery number of the target advertisements recorded by the counting server. The service instance may send a fetch request to the counting server to fetch the current number of impressions of the targeted advertisement recorded by the counting server. Of course, it is reasonable to say that the counting server may also send the recorded current delivery number of the target advertisement to the service instance after recording the current delivery number of the target advertisement.
Further, the service instance may determine whether the current number of target advertisements delivered satisfies a preset control condition, where the preset control condition is a condition that the number of target advertisements delivered is about to exceed, for example, the preset control condition may be: the current delivery quantity of the target advertisements is larger than the preset delivery quantity and smaller than the expected delivery quantity on the day. The preset amount may be a value smaller than the amount expected on the same day, and assuming that the amount expected on the same day of the target advertisement is 10000, the preset amount may be 8500, 9000, 9500, or the like.
Therefore, if the current delivery quantity of the target advertisement meets the preset control condition, which indicates that the delivery quantity of the target advertisement is likely to be excessive at this time, the delivery of the target advertisement can be controlled, that is, step S103 is executed; if the current delivery quantity of the target advertisement does not meet the preset control condition, which indicates that the delivery quantity of the target advertisement is far away from the expected delivery quantity of the current day, the target advertisement can be continuously delivered without controlling the delivery of the target advertisement.
If the current delivery quantity of the target advertisement meets the preset control condition, which indicates that the delivery quantity of the target advertisement is likely to be excessive at this time, the service instance may execute step S103, i.e., divide the remaining time length of the day into a plurality of cycles. The remaining time length of the day is the time length from the current time to the 24 th day. In one embodiment, it is reasonable to divide each minute into one period, or of course, every two minutes into one period.
For example, the current time is 8 pm and 50 min, since the time from 8 pm and 50 min to 24 pm is 3 hours and 10 min, the remaining time of the day is 3 hours and 10 min, and if the time is divided into one cycle per minute, the time can be divided into 190 cycles; if the division into one period is performed every two minutes, the division into 95 periods is possible.
Next, the service instance may determine a threshold of the number of impressions corresponding to the current period based on the current number of impressions of the target advertisement, the expected number of impressions of the target advertisement on the current day, and the total number of service instances used for placing the target advertisement. It will be appreciated that the projected daily placement of each advertisement is fixed, and thus the service instance may obtain the daily projected placement of the targeted advertisement. The total number of service instances for serving the targeted advertisement is the number of all service instances deployed in all servers. Based on this, the service instance may determine the threshold of the number of impressions corresponding to the current period, and for clarity of the scheme and clear layout, a specific manner of determining the threshold of the number of impressions corresponding to the current period will be described later by way of example.
In step S105, the service instance may further obtain the number of impressions of the target advertisement in the current period. The service instance can still obtain the number of the target advertisements in the current period through the counting server. For example, in step S103, the time obtained by dividing the remaining time of the day into a plurality of periods is 8 pm, 50 pm, and is divided into one period per one minute, and if the current time is 8 pm, 50 pm, 15 sec, the service instance may obtain the number of targeted advertisements delivered in the time period from 8 pm, 50 pm, to 8 pm, 50 pm, 15 sec.
Further, the service instance may execute the step S106, that is, determine whether the number of impressions of the target advertisement in the current period is less than the threshold number of impressions. If the target advertisement is continuously released at the moment, the release excess is generally not caused, and then the target advertisement can be released. The number of the target advertisements released in the current period is not less than the threshold of the number of the target advertisements, which indicates that the target advertisements are continuously released at the moment, and the release excess is likely to be caused, so that the target advertisements are not released.
As an implementation manner of the embodiment of the present invention, the step of determining whether the current number of impressions meets a preset control condition may include:
judging whether the difference value between the daily predicted put quantity of the target advertisement and the current put quantity is not less than a preset difference value or not, and judging whether the ratio of the current put quantity to the daily predicted put quantity of the target advertisement is not less than a preset ratio or not; and if yes, determining that the current release quantity meets a preset control condition.
After obtaining the current delivery quantity of the target advertisement, the service instance can determine whether the current delivery quantity meets the preset control condition through the judgment of two conditions. The two conditions can be expressed by the following formulas:
Wherein f (x) represents the preset control condition, a is the expected daily delivery amount of the target advertisement, x is the current delivery amount of the target advertisement, N is a preset difference value, generally an integer, and R is a preset ratio value, generally a number not greater than 1. If the two conditions are satisfied simultaneously, the current number of targeted advertisements satisfies the preset control condition, and then the above step S103 may be executed.
As can be seen from the two conditions, the condition a-x is not less than N, so that when the current delivery quantity of the target advertisement has a difference with the expected delivery quantity of the target advertisement, the subsequent delivery control step is started, and the condition
The method can ensure that the subsequent release control step can not be started when the difference value between the current release quantity of the target advertisement and the predicted release quantity of the target advertisement is large, avoid the problem that the current actual release quantity of the target advertisement cannot reach the predicted release quantity of the target advertisement, and the two conditions are mutually limited, thereby achieving the effects of reducing the over-release quantity of the target advertisement and avoiding the problem that the current actual release quantity of the target advertisement cannot reach the predicted release quantity of the target advertisement.
The preset difference N may be set according to a general advertisement delivery over-experience, and may be 20000, 25000, 30000, or the like. The preset ratio R may also be set according to general advertisement delivery excess experience, for example, may be 0.9, 0.85, 0.8, and the like, which are not specifically limited herein.
For example, if the daily expected delivery amount a of the target advertisement obtained by the service instance is 200000, the current delivery number x of the target advertisement is 180000, the preset difference value N is 20000, and the preset ratio R is 0.85, then it can be seen that a-x is 20000-N,
therefore, the current delivery quantity of the target advertisement meets the preset control condition.
Therefore, in this embodiment, the service instance may determine whether the current predicted delivery amount of the target advertisement satisfies the preset control condition by determining whether a difference between the current predicted delivery amount of the target advertisement and the current delivered amount is not less than a preset difference, and determining whether a ratio of the current delivered amount to the current predicted delivery amount of the target advertisement is not less than a preset ratio.
As an implementation manner of the embodiment of the present invention, the step of determining the threshold of the placement number based on the current placement number, the expected placement amount of the target advertisement on the current day, and the total number of service instances for placing the target advertisement may include:
according to the formula
And calculating a threshold value of the number of releases.
Where g (x) is a threshold number of impressions, a is the expected number of impressions for the target ad for the current day, x is the current number of impressions for the target ad, and M is a quantity parameter determined based on the total number of service instances used to place the target ad.
Because each service instance provides the advertisement putting service in the advertisement putting system in a peer-to-peer manner, based on the principle, the putting quantity of the target advertisements needing to be put for each service instance is the same, if the putting quantity of the target advertisements in the next period is considered to reach the expected putting quantity in the day, if the putting quantity of the target advertisements in the current period is less than the putting quantity needing to be put for each service, the target advertisements can be continuously put at the moment, and the target advertisement putting excess can not be caused.
In an embodiment, the threshold of the number of impressions can be set according to the number of impressions of the target advertisement that need to be placed in each service instance, at this time, the number parameter M may be the total number of service instances for placing the target advertisement, a-x is the number of the target advertisement that needs to be placed on the same day, and then
That is, the number of the targeted advertisements to be delivered for each service instance, since the number of the targeted advertisements to be delivered in the current period is smaller than the number of the targeted advertisements to be delivered for each service instance, the targeted advertisements can be continuously delivered, and therefore, the threshold value of the number of the targeted advertisements can be determined
For example, if the total number of service instances for serving the targeted advertisement is 20, the expected daily placement a of the targeted advertisement is 200000, the current placement number x of the targeted advertisement is 180000, and then the threshold number of placements
It can be seen that, in the present embodiment, since each service instance provides an advertisement delivery service peer to peer in the advertisement delivery system, the service instances can be according to a formula
And the threshold value of the number of the releases is calculated, so that the threshold value of the number of the releases can be simply and quickly determined.
Since in some cases, the advertisement delivery system may deploy service instances at multiple servers in multiple locations, and different advertisement orders may sometimes be targeted to different cities, which may result in some advertisements only needing to be delivered through fixed service instances, and in extreme cases, the advertisement requests handled by each service instance deployed by the same server are different, therefore, in order to set the delivery quantity threshold more reasonably according to this situation, as an embodiment of the present invention, the step of determining the delivery quantity threshold based on the current delivery quantity, the estimated delivery quantity on the day of the target advertisement, and the total number of service instances used for delivering the target advertisement, may include:
according to the formula
And calculating a threshold value of the number of releases.
Wherein g (x) is a threshold value of the number of impressions, a is the estimated number of impressions of the target advertisement on the day, x is the current number of impressions of the target advertisement, M is a quantity parameter determined based on the total number of service instances for placing the target advertisement, c ' is the number of impressions of the target advertisement in the previous cycle, g ' (x) is a threshold value of the number of impressions of the target advertisement in the previous cycle, and r ' is an adjustment coefficient of the previous cycle. Since there is no previous period for the first period, the initial values of c ' and g ' (x) may be set to 0, and the initial value of r ' may be set to 1.
If the number of targeted advertisements delivered in the previous period is smaller than the threshold of the number of targeted advertisements delivered in the previous period, which indicates that the number of delivered advertisements distributed to the service instance in the previous period is not completely used, it indicates that the service instance receives fewer advertisement requests meeting the order condition, and the same situation is likely to occur in the current period, so that more delivered advertisements do not need to be distributed to the service instance, and the threshold of the number of delivered advertisements can be set according to the number of targeted advertisements required to be delivered by each service instance when the advertisement delivery service is provided by each service instance peer to peer, that is, the threshold of the number of delivered advertisements is set according to the number of targeted advertisements required to be delivered by each service instance, i.e. the threshold of the number of delivered advertisements is set according to the situation that each service instance of the service instance has a peer to peer relationship with respect to peer
If the number of the targeted advertisements delivered in the previous period is not less than the threshold of the number of the targeted advertisements delivered in the previous period, the number of the targeted advertisements delivered in the previous period is indicated to be completely used up, the advertisement requests received by the service instances are indicated to be relatively in accordance with the requirements of orders, and the situation is very likely to occur in the current period, so that more delivered numbers can be distributed for the targeted advertisements, and the delivered number of the targeted advertisements can reach the expected delivered number in the current period as soon as possible.
In order to allocate more delivery quantity to the service instance in the current period and increase the number of times of delivering the target advertisement to the service instance, the method can be realized by adjusting the parameter r, namely
It can be seen that, at this time, the threshold of the number of impressions corresponding to the current period is 2 times of the threshold of the number of impressions corresponding to the previous period, and since the number of impressions of the target advertisement in the current period is smaller than the threshold of the number of impressions corresponding to the current period, the target advertisement will be subsequently placed, and the threshold of the number of impressions corresponding to the current period is 2 times of the threshold of the number of impressions corresponding to the previous period, so that after the number of impressions of the target advertisement in the current period is increased, the condition that the number of impressions of the target advertisement in the current period is smaller than the threshold of the number of impressions corresponding to the current period can still be met, the target advertisement can be continuously placed, and the number of times of the target advertisement is placed in the service instance can also be increased.
It can be seen that, in this embodiment, the service instance may dynamically adjust the threshold of the delivered quantity corresponding to the current period according to the above formula for two different situations, and when the advertisement delivery system deploys the service instances on multiple servers in multiple places, and different advertisement orders sometimes target different cities, which may cause some advertisements to be delivered only through fixed service instances, even when advertisement requests handled by each service instance deployed by the same server are different, the threshold of the delivered quantity corresponding to the current period is adjusted according to the actual situation, so as to reduce the excess delivered quantity of the target advertisements, and make the delivered quantity of the target advertisements reach the estimated delivered quantity on the same day as soon as possible.
In the two setting modes of the number of impressions threshold, if the value of the number parameter M is too large, the number of impressions threshold corresponding to the current period is very small, so that the number of impressions that can be served by each service instance in the current period is very small, the number of over-impressions of the target advertisement is also small, but the total serving time of the target advertisement is prolonged, and the serving efficiency is reduced; if the value M is too small, the threshold of the number of impressions corresponding to the current period is large, so that the number of impressions that can be placed in the current period of each service instance is large, the number of overdoses of the target advertisement may be increased, the total time for placing the target advertisement is shortened, and the placement efficiency is improved.
Therefore, the number parameter M needs to be set reasonably, and as an implementation manner of the embodiment of the present invention, the determining manner of the number parameter M may include:
determining the quantity parameter M as the total number of the service instances for delivering the target advertisement; or, according to the formula M ═ max0＜i＜n(ωi) M, determining the quantity parameter M.
Where n is the targeting dimension of the targeted advertisement, ωiAnd m is the total number of service instances for delivering the target advertisement. The targeting dimension of the targeted advertisement is the number of targeting conditions included in various targeting conditions agreed upon by the advertiser of the targeted advertisement and the media.
For example, the love art advertisement platform supports rich and diverse targeting conditions, such as a delivery platform including a mobile terminal, a PC terminal and the like; regional conditions including Beijing, Shanghai, etc.; population conditions including females, age groups, and the like; video episode conditions, etc. are also included. If the targeting conditions for the targeted advertisement include: 1. the putting platform is a mobile terminal; 2. the putting region is Beijing; 3. the throwing crowd is female; 4. the release time is from 7 pm to 10 pm. Then the targeting dimension n for the targeted ad is 4.
The targeting conditions of each advertisement are possibly different, the targeting conditions directly influence the difficulty degree of advertisement putting, advertisements with fewer targeting dimensions under the targeting conditions are easier to put, and the over-putting control degree needs to be stricter to be as far as possibleThe amount is reduced by the amount of the overdose. And for the advertisement with more orientation dimensions under the orientation condition, the advertisement is not easy to be delivered, and the over-delivery control degree can be properly relaxed. Therefore, the preset weight value omega corresponding to the directional dimension i of the target advertisement can be usediThe value of the quantity parameter M is adjusted, so that the balance between the quantity of the over-throwing of the target advertisement and the total throwing time is achieved, the quantity of the over-throwing of the target advertisement can be reduced, and meanwhile, the total throwing time is shortened as much as possible.
The service instance may determine that the quantity parameter M ═ max0＜i＜n(ωi) M, wherein max0＜i＜n(ωi) The preset weight value corresponding to the targeting dimension of the target advertisement can be set according to the importance degree of the targeting condition.
It will be appreciated that the more dimensions targeted for advertising, max0＜i＜n(ωi) Generally, the smaller the value of the quantity parameter M is, the larger the threshold of the number of impressions corresponding to the current period is, the lower the degree of over-impression control is, and the targeted advertisement is easier to be placed. And the quantity parameter M is determined by selecting the largest one of the preset weight values corresponding to the directional dimensions of the target advertisement, so that the quantity parameter M is not too small, and the quantity of the target advertisement which is overthrown is increased.
For example, if the orientation condition 4 is the most important orientation condition and the importance of the orientation conditions 1, 2, and 3 decreases sequentially in the 4 orientation conditions, in one embodiment, the service instance may set a preset weight value ω corresponding to the orientation condition 44Is 0.5, the preset weight value omega corresponding to the orientation conditions 1, 2 and 31、ω2、ω30.25, 0.15, 0.1 in that order, then max is seen0＜i＜n(ωi) Namely 0.5. If the total number of service instances for placing the targeted advertisement is 20, the number parameter M is 0.5 x 20 x 10.
It can be seen that, in the present embodiment, the service instance may be represented by the formula M ═ max0＜i＜n(ωi) M, determining the quantity parameter M, ensuring the super of the target advertisementThe total delivery time of the target advertisement can be shortened as much as possible while the delivery quantity can be reduced as much as possible.
If the number of impressions of the target advertisement in the current period is not less than the threshold value of the number of impressions, as an implementation manner of the embodiment of the present invention, the method may further include:
the advertisement request is filtered.
If the number of impressions for the targeted advertisement in the current period is not less than the threshold number of impressions, which indicates that the current actual number of impressions for the targeted advertisement may already exceed the expected number of impressions for the targeted advertisement on the current day, then the service instance may filter the advertisement request, i.e., not place the targeted advertisement, in order to reduce the number of overdoses for the targeted advertisement.
As an implementation manner of the embodiment of the present invention, when the next period receives an advertisement request sent by a terminal, the method may further include:
and returning to the step of obtaining the number of the target advertisements in the current period.
After the service instance filters the advertisement requests, if the advertisement requests aiming at the target advertisements sent by the terminal are received again in the current period, because the delivery quantity of the target advertisements in the current period is greater than or equal to the delivery quantity threshold value, the target advertisements do not need to be delivered again in the current period, and the service instance can filter the advertisement requests aiming at the target advertisements received again.
Until the next period receives the advertisement request sent by the terminal again, since a new period is started, the step S105 may be returned, that is, the step of obtaining the number of delivered target advertisements in the current period continues to obtain the number of delivered target advertisements in the current period, and then the steps S105 to S107 or the step of filtering the advertisement request are executed in a circulating manner, so as to control the number of delivered target advertisements.
It can be seen that, in this embodiment, when the service instance in the next period receives an advertisement request sent by the terminal, the step of obtaining the number of delivered target advertisements in the current period is returned, so that when each period starts, whether to deliver the target advertisements is determined again according to the relationship between the number of delivered target advertisements in the current period and the threshold value of the number of delivered target advertisements, and the number of over-delivered target advertisements can be reduced as much as possible while the problem of insufficient delivery of the target advertisements is avoided.
Corresponding to the method embodiment, the embodiment of the invention also provides a control device for advertisement putting. The following describes a control device for advertisement delivery according to an embodiment of the present invention.
As shown in fig. 4, an apparatus for controlling advertisement placement, applied to a service instance, includes:
a first delivery quantity obtaining module 410, configured to obtain, after receiving an advertisement request sent by a terminal, a current delivery quantity of a target advertisement corresponding to the advertisement request;
a control condition determining module 420, configured to determine whether the current release number meets a preset control condition;
a period dividing module 430, configured to divide the remaining time duration of the day into a plurality of periods when the current delivery amount meets the preset control condition;
a quantity threshold determining module 440, configured to determine a threshold of delivered quantity corresponding to a current period based on the current delivered quantity, the expected delivered quantity of the target advertisement on the current day, and the total number of service instances for delivering the target advertisement;
a second delivery quantity obtaining module 450, configured to obtain a delivery quantity of the target advertisement in a current period;
a quantity threshold value judging module 460, configured to judge whether the delivered quantity of the target advertisement in the current period is smaller than the delivered quantity threshold value;
and an advertisement delivery module 470, configured to deliver the target advertisement when the delivery quantity of the target advertisement in the current period is smaller than the delivery quantity threshold.
It can be seen that in the scheme provided in the embodiment of the present invention, after receiving an advertisement request sent by a terminal, a service instance obtains a current delivery number of a target advertisement corresponding to the advertisement request, determines whether the current delivery number meets a preset control condition, if the current delivery number meets the preset control condition, divides a remaining time of the day into a plurality of cycles, then determines a delivery number threshold corresponding to the current cycle based on the current delivery number, a current expected delivery amount of the target advertisement and a total number of service instances for delivering the target advertisement, obtains the delivery number of the target advertisement in the current cycle, and then determines whether the delivery number of the target advertisement in the current cycle is less than the delivery number threshold, if the delivery number of the target advertisement in the current cycle is less than the delivery number threshold, the target advertisement is delivered. By judging preset control conditions, the delivery quantity threshold value and the like, the excess delivery quantity during advertisement delivery can be reduced as much as possible, and the waste of media resources is reduced.
As an implementation manner of the embodiment of the present invention, the control condition determining module 420 may include:
a control condition determining unit (not shown in fig. 4) configured to determine whether a difference between the current expected daily delivery amount of the target advertisement and the current delivered amount is not less than a preset difference, and determine whether a ratio of the current delivered amount to the current expected daily delivery amount of the target advertisement is not less than a preset ratio;
and a control condition determining unit (not shown in fig. 4) configured to determine that the current release number satisfies a preset control condition when all the release numbers are yes.
As an implementation manner of the embodiment of the present invention, the number threshold determining module 440 may include:
a first quantity threshold determining second unit (not shown in fig. 4) for determining a quantity according to a formula
Calculating a threshold number of impressions, wherein g (x) is the threshold number of impressions, a is the expected number of impressions for the current day of the targeted advertisement, x is the current number of impressions, and M is a number parameter determination module (not shown in fig. 4)) A quantity parameter determined based on a total number of service instances for placement of the targeted advertisement.
As an implementation manner of the embodiment of the present invention, the number threshold determining module 440 may include:
a second quantity threshold determining unit (not shown in fig. 4) for determining a quantity of the second component according to a formula
Calculating a delivery quantity threshold, where g (x) is the delivery quantity threshold, a is a daily expected delivery quantity of the target advertisement, x is the current delivery quantity, M is a quantity parameter determined by a quantity parameter determination module (not shown in fig. 4) based on the total number of service instances for delivering the target advertisement, c ' is the delivery quantity of the target advertisement in the previous period, g ' (x) is the delivery quantity threshold of the target advertisement in the previous period, and r ' is an adjustment coefficient of the previous period.
As an implementation manner of the embodiment of the present invention, the number parameter determining module may include:
a quantity parameter determining unit (not shown in fig. 4) for determining that the quantity parameter M is the total number of service instances for delivering the targeted advertisement;
or the like, or, alternatively,
for according to the formula M ═ max0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the orientation dimension of the target advertisement, omegaiAnd m is the total number of the service instances for delivering the target advertisement.
As an implementation manner of the embodiment of the present invention, the apparatus may further include:
an advertisement request filtering module (not shown in fig. 4) configured to filter the advertisement request when the number of impressions of the target advertisement in the current period is not less than the impression number threshold.
As an implementation manner of the embodiment of the present invention, the apparatus may further include:
and a returning module (not shown in fig. 4) configured to trigger the second delivery quantity obtaining module 450 when receiving an advertisement request sent by the terminal in the next cycle.
An embodiment of the present invention further provides an electronic device, as shown in fig. 5, which includes a processor 501, a communication interface 502, a memory 503 and a communication bus 504, where the processor 501, the communication interface 502 and the memory 503 complete mutual communication through the communication bus 504,
a memory 503 for storing a computer program;
the processor 501, when executing the program stored in the memory 503, implements the following steps:
after receiving an advertisement request sent by a terminal, acquiring the current delivery quantity of target advertisements corresponding to the advertisement request;
judging whether the current release quantity meets a preset control condition or not;
if the current release quantity meets the preset control condition, dividing the remaining time length of the day into a plurality of periods;
determining a delivery quantity threshold corresponding to a current period based on the current delivery quantity, the current expected delivery quantity of the target advertisement and the total quantity of service instances for delivering the target advertisement;
acquiring the number of the target advertisements released in the current period;
judging whether the number of released target advertisements in the current period is smaller than the threshold value of the number of released target advertisements;
and if the number of the target advertisements released in the current period is smaller than the threshold value of the number of the target advertisements released, releasing the target advertisements.
It can be seen that in the scheme provided in the embodiment of the present invention, after receiving an advertisement request sent by a terminal, an electronic device obtains a current delivery number of target advertisements corresponding to the advertisement request, determines whether the current delivery number meets a preset control condition, divides a remaining time of the day into a plurality of cycles if the current delivery number meets the preset control condition, determines a delivery number threshold corresponding to the current cycle based on the current delivery number, a current expected delivery amount of the target advertisements and a total number of service instances for delivering the target advertisements, obtains the delivery number of the target advertisements in the current cycle, determines whether the delivery number of the target advertisements in the current cycle is less than the delivery number threshold, and delivers the target advertisements if the delivery number of the target advertisements in the current cycle is less than the delivery number threshold. By judging preset control conditions, the delivery quantity threshold value and the like, the excess delivery quantity during advertisement delivery can be reduced as much as possible, and the waste of media resources is reduced.
The step of determining whether the current release quantity meets the preset control condition may include:
judging whether the difference value between the daily predicted put quantity of the target advertisement and the current put quantity is not less than a preset difference value or not, and judging whether the ratio of the current put quantity to the daily predicted put quantity of the target advertisement is not less than a preset ratio or not;
and if yes, determining that the current release quantity meets a preset control condition.
The step of determining the threshold of the delivered quantity based on the current delivered quantity, the expected delivered quantity of the target advertisement on the current day, and the total number of service instances for delivering the target advertisement may include:
according to the formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is an expected placement quantity of the target advertisement for the current day, x is the current placement quantity, and M is a quantity parameter determined based on the total number of service instances for placing the target advertisement.
The step of determining the threshold of the delivered quantity based on the current delivered quantity, the expected delivered quantity of the target advertisement on the current day, and the total number of service instances for delivering the target advertisement may include:
according toFormula (II)
Calculating a delivery quantity threshold, wherein g (x) is the delivery quantity threshold, a is a daily expected delivery quantity of the target advertisement, x is the current delivery quantity, M is a quantity parameter determined based on the total number of service instances for delivering the target advertisement, c ' is the delivery quantity of the target advertisement in the previous period, g ' (x) is the delivery quantity threshold of the target advertisement in the previous period, and r ' is an adjustment coefficient of the previous period.
The determining method of the number parameter M may include:
determining the quantity parameter M as the total number of the service instances for delivering the target advertisement;
or the like, or, alternatively,
max according to the formula0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the orientation dimension of the target advertisement, omegaiAnd m is the total number of the service instances for delivering the target advertisement.
Wherein, if the number of impressions of the target advertisement in the current period is not less than the threshold value of the number of impressions, the method may further include:
the advertisement request is filtered.
When receiving an advertisement request sent by the terminal in the next period, the method may further include:
and returning to the step of acquiring the number of the target advertisements in the current period.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
In another embodiment of the present invention, a computer-readable storage medium is further provided, which stores instructions that, when executed on a computer, cause the computer to execute the method for controlling advertisement delivery described in any of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to execute the method of controlling advertisement placement according to any one of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for apparatus, electronic devices, computer-readable storage media, computer program product embodiments containing instructions, the description is relatively simple as they are substantially similar to the method embodiments, and reference may be made to some descriptions of the method embodiments for relevant points.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (13)
1. A method for controlling advertisement delivery, which is applied to a service instance, the method comprises:
after receiving an advertisement request sent by a terminal, acquiring the current delivery quantity of target advertisements corresponding to the advertisement request;
judging whether the current release quantity meets a preset control condition or not;
if the current release quantity meets the preset control condition, dividing the remaining time length of the day into a plurality of periods;
determining a delivery quantity threshold corresponding to a current period based on the current delivery quantity, the current expected delivery quantity of the target advertisement and the total quantity of service instances for delivering the target advertisement;
acquiring the number of the target advertisements released in the current period;
judging whether the number of released target advertisements in the current period is smaller than the threshold value of the number of released target advertisements;
if the number of the target advertisements released in the current period is smaller than the threshold value of the number of the target advertisements released, releasing the target advertisements;
wherein, the step of judging whether the current release quantity meets the preset control condition comprises:
judging whether the difference value between the daily predicted put quantity of the target advertisement and the current put quantity is not less than a preset difference value or not, and judging whether the ratio of the current put quantity to the daily predicted put quantity of the target advertisement is not less than a preset ratio or not;
and if yes, determining that the current release quantity meets a preset control condition.
2. The method of claim 1, wherein the step of determining a placement number threshold based on the current placement number, the projected on-day placement amount for the targeted advertisement, and the total number of service instances for placement of the targeted advertisement comprises:
according to the formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is an expected placement quantity of the target advertisement for the current day, x is the current placement quantity, and M is a quantity parameter determined based on the total number of service instances for placing the target advertisement.
3. The method of claim 1, wherein the step of determining a placement number threshold based on the current placement number, the projected on-day placement amount for the targeted advertisement, and the total number of service instances for placement of the targeted advertisement comprises:
according to the formula
Calculating a delivery quantity threshold, wherein g (x) is the delivery quantity threshold, a is a daily expected delivery quantity of the target advertisement, x is the current delivery quantity, M is a quantity parameter determined based on the total number of service instances for delivering the target advertisement, c ' is the delivery quantity of the target advertisement in the previous period, g ' (x) is the delivery quantity threshold of the target advertisement in the previous period, and r ' is an adjustment coefficient of the previous period.
4. A method according to claim 2 or 3, wherein the quantity parameter M is determined in a manner comprising:
determining the quantity parameter M as the total number of the service instances for delivering the target advertisement;
or the like, or, alternatively,
max according to the formula0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the target widthThe directional dimension of the advertisements, ωiAnd m is the total number of the service instances for delivering the target advertisement.
5. The method of claim 1, wherein if the number of impressions of the targeted advertisement within the current period is not less than the impression number threshold, the method further comprises:
the advertisement request is filtered.
6. The method of claim 5, wherein when a next period receives an advertisement request transmitted by the terminal, the method further comprises:
and returning to the step of acquiring the number of the target advertisements in the current period.
7. An apparatus for controlling advertisement delivery, applied to a service instance, the apparatus comprising:
the system comprises a first delivery quantity acquisition module, a first delivery quantity acquisition module and a second delivery quantity acquisition module, wherein the first delivery quantity acquisition module is used for acquiring the current delivery quantity of a target advertisement corresponding to an advertisement request after receiving the advertisement request sent by a terminal;
the control condition judging module is used for judging whether the current throwing quantity meets a preset control condition or not;
the period dividing module is used for dividing the remaining time length of the day into a plurality of periods when the current release quantity meets the preset control condition;
a quantity threshold determination module, configured to determine a delivery quantity threshold corresponding to a current period based on the current delivery quantity, the daily expected delivery quantity of the target advertisement, and the total number of service instances for delivering the target advertisement;
the second delivery quantity acquisition module is used for acquiring the delivery quantity of the target advertisements in the current period;
a quantity threshold value judging module, configured to judge whether the delivered quantity of the target advertisement in the current period is smaller than the delivered quantity threshold value;
the advertisement putting module is used for putting the target advertisement when the putting quantity of the target advertisement in the current period is smaller than the putting quantity threshold value;
wherein, the control condition judging module comprises:
a control condition judging unit, configured to judge whether a difference between the current expected daily delivery amount of the target advertisement and the current delivered amount is not less than a preset difference, and judge whether a ratio of the current delivered amount to the current expected daily delivery amount of the target advertisement is not less than a preset ratio;
and the control condition determining unit is used for determining that the current release quantity meets the preset control condition when the current release quantity is yes.
8. The apparatus of claim 7, wherein the quantity threshold determination module comprises:
a first number threshold determining unit for determining a first number of bits according to a formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is an expected placement quantity of the target advertisement on the current day, x is the current placement quantity, and M is a quantity parameter determined by the quantity parameter determination module based on the total number of service instances for placing the target advertisement.
9. The apparatus of claim 7, wherein the quantity threshold determination module comprises:
a second quantity threshold determining unit for determining a second quantity threshold according to a formula
Calculating a placement quantity threshold, wherein g (x) is the placement quantity threshold, a is the expected placement quantity of the target advertisement on the current day, x is the current placement quantity, M is a quantity parameter determined by a quantity parameter determination module based on the total quantity of service instances for placing the target advertisement, and c' is aboveThe number of the target advertisements in one period, g '(x) is the threshold value of the number of the target advertisements in the previous period, and r' is the adjustment coefficient of the previous period.
10. The apparatus of claim 8 or 9, wherein the quantity parameter determination module comprises:
a quantity parameter determining unit, configured to determine that the quantity parameter M is the total number of the service instances for delivering the target advertisement;
or the like, or, alternatively,
for according to the formula M ═ max0＜i＜n(ωi) M, determining the quantity parameter M, wherein n is the orientation dimension of the target advertisement, omegaiAnd m is the total number of the service instances for delivering the target advertisement.
11. The apparatus of claim 7, wherein the apparatus further comprises:
and the advertisement request filtering module is used for filtering the advertisement requests when the delivery quantity of the target advertisements in the current period is not less than the delivery quantity threshold value.
12. The apparatus of claim 11, wherein the apparatus further comprises:
and the return module is used for triggering the second delivery quantity acquisition module when receiving an advertisement request sent by the terminal in the next period.
13. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1-6 when executing a program stored in the memory.
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