CN107509090A - A kind of Internet video bumper advertisements put-on method and system - Google Patents

A kind of Internet video bumper advertisements put-on method and system Download PDF

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Publication number
CN107509090A
CN107509090A CN201710817453.7A CN201710817453A CN107509090A CN 107509090 A CN107509090 A CN 107509090A CN 201710817453 A CN201710817453 A CN 201710817453A CN 107509090 A CN107509090 A CN 107509090A
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advertisement
module
duration
video
instruction
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CN201710817453.7A
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CN107509090B (en
Inventor
纪琦华
蒲珂
曾泽基
方宏
李哲山
鲁豪
胡彬
魏明
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China Science And Technology Co Ltd
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China Science And Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The present invention relates to a kind of Internet video bumper advertisements put-on method, step is played including request, to Internet video type judgment step, bumper advertisements duration obtains step, advertisement group forming step and advertisement and video playback step, according to the duration of a video should corresponding to Ad Length, the dispensing of reasonable disposition advertisement, the advertisement playing duration of next same type video determines according to the viewing of a upper video, actual viewing video length is allowed to match with actual viewing Ad Length, the reasonable balance interests of advertiser and user, ensure while dispensing by index of advertisement, improve Consumer's Experience, with stronger commercial value.

Description

A kind of Internet video bumper advertisements put-on method and system
Technical field
The invention belongs to communication technical field, more particularly to a kind of Internet video bumper advertisements put-on method and system.
Background technology
Now, the application of intelligent TV set or television set carrying intelligent television box is more and more extensive, and it has Full-open Platform, various types of application programs voluntarily can be installed or unload, by mutual while user appreciates general television content Networking, watches various programs in different application programs, substantially increases control of the spectators to viewing content and viewing time Power.While Internet video is watched, because the demand of business is, it is necessary to watch a certain amount of advertisement, especially Internet video Preceding bumper advertisements, but the bumper advertisements duration of video is certain now, sometimes the desired viewing 5min of user video may Need to see 100s advertisement, it is existing that video duration and advertisement duration are subjected to the solution that is mutually related for this problem, The length of advertisement is determined according to video duration, solves the problems, such as the advertisement of of short-sighted frequency itself.But have in most cases, When user watches some programs, only wish to carry out program overall control, with speed quickly, the mode of F.F. carries out clear Look at, that is, be possible to this when a length of 50min of a video, but user is only just browsed with 10min and finished, when needs are seen down During one program, it is also necessary to watch prolonged bumper advertisements, Consumer's Experience is also poor, is easy to run off client.
The content of the invention
In order to solve the above problems, the invention provides a kind of Internet video bumper advertisements put-on method, concrete scheme is such as Under：
A kind of Internet video bumper advertisements put-on method is provided, is comprised the following steps：
S1, user carry out Internet video broadcasting, and network video player sends a network to network video advertisement system Video ads are asked；
S2, the type to Internet video judge, then determine whether the Internet video of first type, if it is determined that As a result it is "Yes", carries out S3 steps, if it is judged that being "No", carries out S6 steps；
S3, current network video duration L1, the bumper advertisements duration M1 that current network video can be launched is obtained, according to M1 length, advertisement to be played is transferred from advertisement base, form advertisement group；Then S4 steps are carried out；
S4, all advertisements in advertisement group are sent to network video player played out, then carry out S5 steps；
S5, start to monitor the actual duration N1 or Ni of viewing of the viewing Internet video of user, calculate Δ L1=L1-N1, or Person calculates Δ Li=Li-Ni；
S6, the when a length of L for judging current network videoi, the duration L of the acquisition previous Internet video of same typei-1With it is previous The actual duration N of viewing of Internet videoi-1, calculate Δ Li-1, and calculate Δ Pi=Li-ΔLi-1, carry out S7 steps；
S7, according to Δ PiLength, obtain the bumper advertisements duration M that can launch of current network videoi, carry out S8 steps.
S8, according to MiLength, transfer advertisement to be played from advertisement base, form advertisement group；Carry out S4 steps；
Wherein i is the positive integer more than 2.
The present invention also provides a kind of Internet video bumper advertisements jettison system, including Internet video type judging module, the One advertisement duration obtains module, and advertisement transfers module, advertisement delivery module, plays monitoring module, watches duration calculation module, the One difference calculating module, the second advertisement duration obtain module；
Internet video type judging module, for receiving the network video advertisement request of user's transmission, to corresponding to request Networking video type is judged, then judges break whether be the Internet video of first type, if it is judged that be "Yes", to First advertisement duration obtains module transmission advertisement duration and instructed；If it is judged that it is "No", to the first mathematic interpolation mould Block sends computations；
First advertisement duration obtains module, is instructed for receiving advertisement duration, judges the duration of current network video L1, according to preset rules, the bumper advertisements duration M1 that current network video corresponding to L1 can be launched is obtained, then adjusted to advertisement Modulus block sends and transfers instruction；
Module is transferred in advertisement, transfers instruction for receiving, advertisement to be played is transferred from advertisement base, form advertisement group, to Advertisement delivery module sends advertisement and sends instruction；
Advertisement delivery module, instruction is sent for receiving advertisement, all advertisements in advertisement group are sent to user terminal net Network video player plays out, and then sends computations to viewing duration calculation module；
Duration calculation module is watched, for receiving the computations of advertisement delivery module transmission, monitoring user's viewing is current The actual duration N1 or Ni of Internet video, calculate Δ L1=L1-N1, or calculate Δ Li=Li-Ni；
First difference calculating module, for receiving computations, judge when a length of L of current network videoi, obtain previous The Δ L of Internet videoi-1, and calculate Δ Pi=Li-ΔLi-1, then send advertisement duration to the second advertisement duration acquisition module and obtain Instruction fetch；
Second advertisement duration acquisition module, instruction is obtained for receiving advertisement duration, according to preset rules, obtains Δ PiIt is right The bumper advertisements duration M that the current network video answered can be launchedi, then transfer module transmission to advertisement and transfer instruction.
Internet video bumper advertisements put-on method provided by the present invention and system, should according to the duration of a video Corresponding Ad Length, the dispensing of reasonable disposition advertisement, the advertisement playing duration of next same type video is according to a upper video Viewing and determine, allow the actual viewing video length to match with actual viewing Ad Length, reasonable balance advertisement Business and the interests of user, ensure while dispensing by index of advertisement, improve Consumer's Experience, have stronger commercial value.
Brief description of the drawings
The Internet video bumper advertisements put-on method flow chart of Fig. 1 embodiments 1；
The particular flow sheet of the Internet video bumper advertisements put-on method S7 steps of Fig. 2 embodiments 2；
The annexation figure of each module of Internet video bumper advertisements jettison system of Fig. 3 embodiments 3；
Internet video bumper advertisements the second advertisement of the jettison system duration of Fig. 4 embodiments 4 obtains the company of each submodule in module Connect graph of a relation；
The annexation figure of each module of Internet video bumper advertisements jettison system of Fig. 5 embodiments 5.
Embodiment
The invention will be further described with reference to the accompanying drawings and examples, and the following example is only used for explaining the present invention The content of the invention, be not intended to limit the scope of the invention.
Embodiment 1
As shown in figure 1, the present embodiment provides a kind of Internet video bumper advertisements put-on method, comprise the following steps：
S1, user carry out Internet video broadcasting, and network video player sends a network to network video advertisement system Video ads are asked；
S2, the type to Internet video judge, then determine whether the Internet video of first type, if it is determined that As a result it is "Yes", carries out S3 steps, if it is judged that being "No", carries out S6 steps；
S3, current network video duration L1, the bumper advertisements duration M1 that current network video can be launched is obtained, according to M1 length, advertisement to be played is transferred from advertisement base, form advertisement group；Then S4 steps are carried out, M1 is according to default rule It is associated with L1；
S4, all advertisements in advertisement group are sent to network video player played out, then carry out S5 steps；
S5, start to monitor the actual duration N1 or Ni of viewing of the viewing Internet video of user, calculate the first category and regard Difference DELTA L between original length of frequency and actual viewing time1=L1-N1, or calculate current i-th of category video Difference DELTA L between original length and actual viewing timei=Li-Ni；
S6, judge the real time length of current network video for Li, the duration of the calculating previous Internet video of same type Li-1With the actual duration N of viewing of previous Internet videoi-1Between difference DELTA Li-1, and calculate the network video of current request viewing Difference DELTA P between the physical length of frequency and upper video differencei=Li-ΔLi-1, carry out S9 steps；
S9, by Δ PiCompared with predetermined threshold value C, as Δ PiDuring≤C, by Mi0 is arranged to, then jumps directly to S4 Step, as Δ Pi＞ C, carry out S7 steps, wherein C be on the occasion of；
S7, according to Δ PiLength, obtain the bumper advertisements duration M that can launch of current network videoi, then carry out S8 Step.
S8, according to MiLength, transfer advertisement to be played from advertisement base, form advertisement group；Carry out S4 steps；
Wherein i is the positive integer more than 2.
If when time top line of a certain classification Internet video of start, such as see TV play《Ten inner spring breeze are not Such as you》The 3rd collection, the video 55 minutes, then default bumper advertisements be 55s, according to 55s time dimension, formation advertisement group, And play out viewing；The true viewing behavior to user keeps a record simultaneously, it is assumed that actual viewing time is 20 minutes, then Δ L1 For 35 minutes.When continuing to watch《Ten inner spring breeze are not so good as you》The 4th collection, video 55min, judgement be not first program, then it is right The duration of a upper program is obtained with watching the difference of duration, and that obtained in this example is Δ L1For 35 minutes, then current The video that request plays needs the Ad Length M playediIt is that the physical length 55min that video is played according to current request is subtracted The duration Δ L that one video omits135min difference DELTA Pi(20min) and obtain, according to preparatory condition, 20min video It may only need to watch 20s；When continuing to watch same category of program, carried out successively according to the viewing of a upper program Judge.
Another situation, it is 5min to set C values, if continue viewing is《Love apartment》The 3rd collection, with《Ten inner spring Wind is not so good as you》It is attributed to same category, and a length of 37min or 30min during the program, then Δ PiThen it is equal to 2min or is Negative value, less than default C values, illustrate that both gaps are smaller, then need not carry out the viewing of advertisement again, can be directly entered and regard The interface of frequency viewing.
The put-on method of above-mentioned Internet video bumper advertisements, obtain broadcasting according to the length (such as 55min) of a certain video The Ad Length (such as 55s) put, then only need ensure user viewing 55min video in the case of, have viewed 55s or with On advertisement, without considering that user have viewed same video or several videos, so, meet advertisement putting Amount and frequency, taken into full account the usage experience of user again, there is commercial application value.
Embodiment 2
As shown in Fig. 2 the present embodiment provides a kind of Internet video bumper advertisements put-on method, the difference with embodiment 1 exists In bumper advertisements duration Mi=Y ± x, wherein Y=a Δs Pi；Wherein a is default parameter value, and a is on the occasion of S7 steps are specifically wrapped Include following steps：
S201, calculate Δ Qi-1=Δ Pi-1-Ni-1；
S202, accumulation F.F. time value Z is calculated,
S203, by Z compared with predetermined threshold value B, when comparative result is Z >=B, carry out S204 steps, when compare knot When fruit is Z ＜ B, S301 steps are carried out；
S204, M is seti=a Δs Pi- x, wherein x=bZ, b are default parameter value, b be on the occasion of；
S301, Z and predetermined threshold value C judged, as Z≤C, carry out S302 steps；
S302, M is seti=a Δs Pi+ x, wherein x=bZ, b are default parameter value, b be on the occasion of.
When detect current request play Internet video be not first similar video when, obtain current network video when Long LiWhen, the previous actual viewing duration N of Internet videoi-1When, the difference between also previous Internet video and the first two Internet video ΔPi-1See, as i=2, Δ Qi-1=Z=Δs L1, when i is more than 2, add up the time value Z of F.F., when Z values are more than necessarily During preset time range, such as 20min, then the Internet video value that can be played current request is in a Δs PiOn the basis of drop again Low regular hour x；If it is determined that Z values can then play current request already below regular hour scope, such as 5min Internet video value in a Δs PiOn the basis of be further added by regular hour x, with reach further balance advertiser and user between Interests, the reasonability of interests is reached into maximization, makes the viewing video duration and the maximum phase of advertisement duration of user Match somebody with somebody, much see advertisement, also seldom see more advertisements, more preferably, reducing user's detest degree can also improve for the experience of another user The acceptance and generalization of advertisement.
Embodiment 3
A kind of Internet video bumper advertisements jettison system, as shown in figure 3, including Internet video type judging module 301, One advertisement duration obtains module 302, and advertisement transfers module 303, advertisement delivery module 304, watches duration calculation module 306, the One difference calculating module 307, the second advertisement duration obtain module 308；
Internet video type judging module 301, it is corresponding to request for receiving the network video advertisement request of user's transmission Networking video type judged, then judge it is disconnected whether is the Internet video of first type, if it is judged that be "Yes", The transmission advertisement duration of module 302 is obtained to the first advertisement duration to be instructed；If it is judged that it is "No", to the first difference meter Calculate module 307 and send computations；
First advertisement duration obtain module 302, instructed for receiving advertisement duration, judge current network video when Long L1, according to preset rules, the bumper advertisements duration M1 that current network video corresponding to L1 can be launched is obtained, then to advertisement Transfer the transmission of module 303 and transfer instruction；
Module 303 is transferred in advertisement, transfers instruction for receiving, advertisement to be played is transferred from advertisement base, form advertisement group, Advertisement, which is sent, to advertisement delivery module 304 sends instruction；
Advertisement delivery module 304, instruction is sent for receiving advertisement, all advertisements in advertisement group are sent to user terminal Network video player plays out, and then sends computations to viewing duration calculation module 306；
Duration calculation module 306 is watched, for receiving the computations of the transmission of advertisement delivery module 304, monitoring user sees The actual duration N1 or Ni of current network video is seen, calculates Δ L1=L1-N1, or calculate Δ Li=Li-Ni；
First difference calculating module 307, for receiving computations, judge when a length of L of current network videoi, obtain The Δ L of previous Internet videoi-1, and calculate Δ Pi=Li-ΔLi-1, then obtain module 308 to the second advertisement duration and send advertisement Duration obtains instruction；
Second advertisement duration obtains module 308, obtains instruction for receiving advertisement duration, according to preset rules, obtains Δ PiThe bumper advertisements duration M that corresponding current network video can be launchedi, then transfer the transmission of module 303 to advertisement and transfer finger Order.
Embodiment 4
A kind of Internet video bumper advertisements jettison system, as shown in figure 4, be with the difference of embodiment 1, during the second advertisement The long module 308 that obtains includes the first comparison sub-module 401 and the first Mi setting submodules 402；
First comparison sub-module 401, instruction is obtained for receiving advertisement duration, by Δ PiCompared with predetermined threshold value C, As Δ PiDuring≤C, to the first MiSubmodule 402 is set to send MiIt is arranged to 0 instruction；
First Mi sets submodule 402, for receiving M and performingi0 instruction is arranged to, then transfers mould to advertisement Block 303 sends and transfers instruction.
Second advertisement duration, which obtains module 308, also includes the 2nd Mi setting submodules 403；
First comparison sub-module 401, when judged result is Δ PiDuring ＞ C, set submodule 403 to send to the 2nd Mi and set MiInstruction；
2nd Mi sets submodule 403, and M is set for receivingiInstruction, according to Mi=Y ± x sets MiNumerical value, then The transmission of module 303, which is transferred, to advertisement transfers instruction；
Wherein Y=a Δs Pi；Wherein a is default parameter value, a be on the occasion of.
Embodiment 5
A kind of Internet video bumper advertisements jettison system, as shown in figure 5, the difference in embodiment 4 is, further limit Fixed, system also includes the 3rd computing module 501, Z values computing module 502 and Z values comparison module 503；
First difference calculating module 307, it is additionally operable to send computations to the 3rd computing module 501；
3rd computing module 501, the computations sent for receiving the first difference calculating module 307, according to equation ΔQi-1=Δ Pi-1-Ni-1Calculate Δ Qi-1Numerical value, then to Z values computing module 502 send computations；
Z values computing module 502, the 3rd computations sent for receiving the 3rd computing module 501, according to equationZ numerical value is calculated, is then sent to Z values comparison module 503 and compares instruction；
Z values comparison module 503, compare instruction for receiving, by Z compared with predetermined threshold value B, when comparative result is Z During >=B, set submodule 403 to send first to the 2nd Mi and instruction is set；
2nd Mi sets submodule 403, sets instruction for receiving first, sets Mi=a Δs Pi- x, wherein x=bZ, b are Default parameter value, b be on the occasion of.
System also includes Z values judge module 504, Z values comparison module 503, is additionally operable to when comparative result is Z ＜ B, to Z It is worth judge module 504 and sends decision instruction；
Z values judge module 504, for receiving the decision instruction of the transmission of Z values comparison module 503, Z and predetermined threshold value C are entered Row judges, as Z≤C, sets submodule 403 to send the second setting to the 2nd Mi and instructs；
2nd Mi sets submodule 403, is additionally operable to receive the second setting instruction, Mi=a Δs Pi+ x, wherein x=bZ, b are pre- If parameter value, b be on the occasion of.

Claims (10)

1. a kind of Internet video bumper advertisements put-on method, it is characterised in that methods described comprises the following steps：
S1, user carry out Internet video broadcasting, and network video player sends an Internet video to network video advertisement system Ad-request；
S2, the type to Internet video judge, then determine whether the Internet video of the first type, if it is determined that As a result it is "Yes", carries out S3 steps, if it is judged that being "No", carries out S6 steps；
S3, current network video duration L1, the bumper advertisements duration M1 that current network video can be launched is obtained, according to M1's Length, advertisement to be played is transferred from advertisement base, form advertisement group；Then S4 steps are carried out；
S4, all advertisements in advertisement group are sent to network video player played out, then carry out S5 steps；
S5, start to monitor the actual duration N1 or Ni of viewing of the viewing Internet video of user, calculate Δ L1=L1-N1, Huo Zheji Calculate Δ Li=Li-Ni；
S6, the when a length of L for judging current network videoi, the duration L of the acquisition previous Internet video of same typei-1With previous network The actual duration N of viewing of videoi-1, calculate Δ Li-1, and calculate Δ Pi=Li-ΔLi-1, carry out S7 steps；
S7, according to Δ PiLength, obtain the bumper advertisements duration M that can launch of current network videoi, carry out S8 steps.
S8, according to MiLength, transfer advertisement to be played from advertisement base, form advertisement group；Carry out S4 steps；Wherein i be more than 2 positive integer.
2. video bumper advertisements put-on method in networking as claimed in claim 1, it is characterised in that in the S6 and S7 steps Between also include S9 steps；
S9, by Δ PiCompared with predetermined threshold value C, as Δ PiDuring≤C, by Mi0 is arranged to, then jumps directly to S4 steps, As Δ Pi＞ C, carry out S7 steps, wherein C be on the occasion of.
3. Internet video bumper advertisements put-on method as claimed in claim 2, it is characterised in that the bumper advertisements duration Mi =Y ± x, wherein Y=a Δs Pi；Wherein a is default parameter value, a be on the occasion of.
4. Internet video bumper advertisements put-on method as claimed in claim 2, it is characterised in that specifically wrapped in the S7 steps Include following steps：
S201, calculate Δ Qi-1=Δ Pi-1-Ni-1；
S202, accumulation F.F. time value Z is calculated, it is described
S203, by Z compared with predetermined threshold value B, when comparative result is Z >=B, carry out S204 steps；
S204, M is seti=a Δs Pi- x, wherein x=bZ, the b are default parameter value, b be on the occasion of.
5. Internet video bumper advertisements put-on method as claimed in claim 3, it is characterised in that the S7 steps tool also includes Following steps：
S203, when comparative result is Z ＜ B, carry out S301 steps；
S301, Z and predetermined threshold value C judged, as Z≤C, carry out S302 steps；
S302, M is seti=a Δs Pi+ x, wherein x=bZ, the b are default parameter value, b be on the occasion of.
A kind of 6. Internet video bumper advertisements jettison system, it is characterised in that including Internet video type judging module (301), First advertisement duration obtains module (302), and advertisement transfers module (303), advertisement delivery module (304), watches duration calculation mould Block (306), the first difference calculating module (307), the second advertisement duration obtain module (308)；
The Internet video type judging module (301), for receiving the network video advertisement request of user's transmission, asked to described Networking video type is judged corresponding to asking, then judge it is disconnected whether be the first type Internet video, if it is determined that As a result it is "Yes", obtaining module (302) transmission advertisement duration to the first advertisement duration is instructed；If it is judged that it is "No", computations is sent to the first difference calculating module (307)；
The first advertisement duration obtains module (302), is instructed for receiving advertisement duration, judges current network video Duration L1, according to preset rules, the bumper advertisements duration M1 that current network video corresponding to L1 can be launched is obtained, then to wide Announcement transfers module (303) transmission and transfers instruction；
Module (303) is transferred in the advertisement, transfers instruction for receiving, advertisement to be played is transferred from advertisement base, form advertisement Group, send advertisement to advertisement delivery module (304) and send instruction；
The advertisement delivery module (304), instruction is sent for receiving advertisement, all advertisements in advertisement group are sent to user End network video player plays out, and then sends computations to viewing duration calculation module (306)；
The viewing duration calculation module (306), for receiving the computations of advertisement delivery module (304) transmission, monitoring is used The actual duration N1 or Ni of current network video is watched at family, calculates Δ L1=L1-N1, or calculate Δ Li=Li-Ni；
First difference calculating module (307), for receiving computations, judge when a length of L of current network videoi, obtain The Δ L of previous Internet videoi-1, and calculate Δ Pi=Li-ΔLi-1, then obtain module (308) to the second advertisement duration and send extensively Accuse duration and obtain instruction；
The second advertisement duration obtains module (308), obtains instruction for receiving advertisement duration, according to preset rules, obtains ΔPiThe bumper advertisements duration M that corresponding current network video can be launchedi, then transfer module (303) transmission to advertisement and transfer Instruction.
7. Internet video bumper advertisements jettison system as claimed in claim 6, it is characterised in that the second advertisement duration obtains Obtaining module (308) includes the first comparison sub-module (401) and the first Mi setting submodules (402)；First comparison sub-module (401) instruction, is obtained for receiving advertisement duration, by Δ PiCompared with predetermined threshold value C, as Δ PiDuring≤C, to the first Mi Submodule (402) is set to send MiIt is arranged to 0 instruction；First Mi sets submodule (402), for receiving and performing By Mi0 instruction is arranged to, then module (303) transmission is transferred to advertisement and transfers instruction.
8. Internet video bumper advertisements jettison system as claimed in claim 7, it is characterised in that the second advertisement duration obtains Obtaining module (308) also includes the 2nd Mi setting submodules (403)；
First comparison sub-module (401), when judged result is Δ PiDuring ＞ C, submodule (403) is set to send to the 2nd Mi M is setiInstruction；
2nd Mi sets submodule (403), and M is set for receivingiInstruction, according to Mi=Y ± x sets MiNumerical value, so Backward advertisement transfers module (303) transmission and transfers instruction；
Wherein Y=a Δs Pi；Wherein a is default parameter value, a be on the occasion of.
9. Internet video bumper advertisements jettison system as claimed in claim 8, it is characterised in that the system also includes the 3rd Computing module (501), Z values computing module (502) and Z values comparison module (503)；
First difference calculating module (307), it is additionally operable to send computations to the 3rd computing module (501)；Described 3rd Computing module (501), the computations sent for receiving the first difference calculating module (307), according to equation Δ Qi-1=Δ Pi-1-Ni-1Calculate Δ Qi-1Numerical value, then to Z values computing module (502) send computations；
The Z values computing module (502), the 3rd computations sent for receiving the 3rd computing module (501), according to equation FormulaZ numerical value is calculated, is then sent to Z values comparison module (503) and compares instruction；
The Z values comparison module (503), compare instruction for receiving, by Z compared with predetermined threshold value B, when comparative result is During Z >=B, set submodule (403) to send first to the 2nd Mi and instruction is set；
2nd Mi sets submodule (403), sets instruction for receiving first, sets Mi=a Δs Pi- x, wherein x=bZ, The b is default parameter value, b be on the occasion of.
10. Internet video bumper advertisements jettison system as claimed in claim 9, it is characterised in that the system also includes Z values Judge module (504), the Z values comparison module (503), it is additionally operable to when comparative result is Z ＜ B, to Z value judge modules (504) decision instruction is sent；
The Z values judge module (504), for receiving the decision instruction of Z values comparison module (503) transmission, by Z and predetermined threshold value C is judged, as Z≤C, is set submodule (403) to send second to the 2nd Mi and is set instruction；
2nd Mi sets submodule (403), is additionally operable to receive the second setting instruction, Mi=a Δs Pi+ x, wherein x=bZ, institute It is default parameter value to state b, b be on the occasion of.
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Denomination of invention: A method and system of network video patch advertising

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