CN102348131B - IPTV system and viewing information statistical method thereof - Google Patents

IPTV system and viewing information statistical method thereof Download PDF

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Publication number
CN102348131B
CN102348131B CN201010245161.9A CN201010245161A CN102348131B CN 102348131 B CN102348131 B CN 102348131B CN 201010245161 A CN201010245161 A CN 201010245161A CN 102348131 B CN102348131 B CN 102348131B
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terminal
program channel
information
program
audience
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CN102348131A (en
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杜立昕
曲红妮
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ZTE Corp
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ZTE Corp
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Priority to PCT/CN2011/071799 priority patent/WO2012013041A1/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

The invention discloses an IPTV (Interactive Personality TV) system and a viewing information statistical method thereof. The IPTV system comprises the following parts: an access local side device used for receiving a first request message which is from each terminal and is used for requesting to enter a program channel and recording viewing information of each terminal according to the first request message; an information statistical server used for extracting viewing information corresponding to a statistical project to be calculated from the recorded viewing information and using the extracted view information to obtain a value of the statistical project. According to the method, carrying out viewing information statistics in the IPTV system according to viewing information of a user is realized, and statistical cost is greatly saved.

Description

IPTV system and its audience information statistical method
Technical field
The present invention relates to the communications field, in particular to a kind of IPTV (Interactive Personality TV, The TV of personalized interaction) system and its audience information statistical method.
Background technology
IPTV is IPTV, is a kind of using broadband cable net, collects internet, multimedia, communication etc. Multiple technologies provide the brand-new technology including the various interactive services including DTV in one to domestic consumer.IPTV It is the infrastructure using broadband cable net, using domestic television set as primary terminal electrical equipment, by internet protocol To provide including the various digital media services including TV programme.IPTV is similar with traditional tv, is required for carrying out rating letter Breath statistics, can be according to audience information rapid deployment related service in order to service provider.
At present, mainly there are two methods to the statistics of audience information in correlation technique:Diary method and measuring instrument method.
Wherein, diary method is come the method for collecting audience information by filling in diary card by the kinsfolk in sample family. In sample family, each kinsfolk has respective diary card, it is desirable to which they record situation about watching TV daily at any time certainly On oneself diary card.But, there is problems with this kind of method:Need substantial amounts of human and material resources and fund to complete rating letter The collection of breath and statistics, and as artificially mistake easily occur in record, statistics audience information.Additionally, the mode of sampling can Can be because the unreasonable statistics for causing to finally give of samples selection be wrong.
Measuring instrument method is that fact-finding organ selectes some users according to sample distribution, and installation " monitoring device " of paying is used for The zapping situation of record user, regularly collects the statistics that these data make audience information.But, this kind of method presence is following Problem:Need the terminal for each sample family additionally to install " monitoring device ", increased cost, and the mode sampled may Can be because the unreasonable statistics for causing to finally give of samples selection be wrong.
In sum, above two method is collecting audience information, all there is relatively costly, and number from end side According to the not high problem of accuracy.
The content of the invention
Present invention is primarily targeted at a kind of IPTV system and its audience information statistical method are provided, at least to solve That what is stated is relatively costly, and the not high problem of the accuracy of data.
According to an aspect of the invention, there is provided a kind of IPTV IPTV system, including:Access local side to set It is standby, for receiving the first request message for entering program channel for request from each terminal;According to the first request message Record the audience information of each terminal;Information Statistics server, for extracting and will count from the audience information of record The corresponding audience information of statistical item, and obtain the value of statistical item using the audience information statistics for extracting.
According to a further aspect in the invention, there is provided a kind of audience information statistics side of IPTV IPTV system Method, including:Access local side apparatus and receive the first request message for entering program channel for request from each terminal;Connect Incoming end equipment records the audience information of each terminal according to the first request message;Rating letter of the Information Statistics server from record The audience information corresponding with statistical item to be counted is extracted in breath, and is obtained using the audience information statistics for extracting The value of statistical item.
By the present invention, the request message each time of all terminals is entered by existing access local side apparatus in IPTV system Row statistics, only increasing Information Statistics server can call not according to the disparity items of required statistics when needing and being counted With audience information, to reach the purpose of counting user viewership, i.e., by local side side to IPTV service under all kinds of receipts Visual information is counted, and without the need for expending substantial amounts of human and material resources and equipment to be counted in end side, solves related skill Relatively costly problem present in art, realizing the viewership according to user in IPTV system carries out audience information system Meter, and greatly saved the cost of statistics.
Description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings:
Fig. 1 is the schematic diagram of IPTV system according to embodiments of the present invention;
Fig. 2 is the schematic diagram of the IPTV system according to first preferred embodiment of the invention;
Fig. 3 is the networking schematic diagram of the IPTV system according to second preferred embodiment of the invention;
Fig. 4 is the flow chart of the audience information statistical method of IPTV system according to embodiments of the present invention;
Fig. 5 is the flow chart of the audience information for accessing local side apparatus record terminal according to the preferred embodiment of the invention;
Fig. 6 is the flow chart that database server according to the preferred embodiment of the invention stores audience information;
Fig. 7 is the calculation flow chart of Information Statistics project according to the preferred embodiment of the invention.
Specific embodiment
Below with reference to accompanying drawing and in conjunction with the embodiments describing the present invention in detail.It should be noted that not conflicting In the case of, the feature in embodiment and embodiment in the application can be mutually combined.
Fig. 1 is the schematic diagram of IPTV system according to embodiments of the present invention, and the IPTV system includes:Access local side apparatus 10 With Information Statistics server 20, wherein:
Local side apparatus 10 are accessed, for receiving asking into the first of program channel for request from each terminal 40 Message, and the audience information of each terminal 40 is recorded according to the first request message;
Information Statistics server 20 is relative with statistical item to be counted for extracting from the audience information of record The audience information answered, and the value of statistical item is obtained using the audience information statistics for extracting.
The preferred embodiment is by existing access each time request message of the local side apparatus to all terminals in IPTV system (including the first above-mentioned request message) is counted, only increase Information Statistics servers can when needing to be counted according to The disparity items of required statistics calls different audience informations, to reach the purpose of counting user viewership, i.e., by Local side side is counted to all kinds of audience informations under IPTV service, without the need for expending substantial amounts of human and material resources in end side and setting It is standby to solve the problems, such as relatively costly present in correlation technique being counted, realize in IPTV system according to user Viewership carry out audience information statistics, and greatly saved the cost of statistics.
Preferably, include as shown in Fig. 2 accessing local side apparatus 10:Receiver module 102, for receiving the first request message, Wherein, the first request message includes:End message and program channel information;Authentication module 104, for judging the end message Whether indicated terminal (as terminal 1) has the program channel indicated by playing the program channel information (as program channel 5) authority;Logging modle 106, for when the judged result of authentication module 104 is for having permission, recording the terminal (terminal 1) Audience information, wherein, audience information includes:Above-mentioned end message (can be accorded with by the indications of terminal device and port designation Uniquely to indicate), above-mentioned program channel information (can be with the IP of program channel (Internet Protocol, network interconnection association View) address to be uniquely indicating), the terminal (terminal 1) play the authority and the terminal (terminal of the program channel (program channel 5) 1) play the time started of the program channel (program channel 5);When the judged result of authentication module 104 is lack of competence, record The audience information of the terminal (terminal 1), wherein, audience information includes:Above-mentioned end message, above-mentioned program channel information and should Terminal (terminal 1) plays the authority of the program channel (program channel 5).
The preferred embodiment provides the specific embodiment of the audience information for accessing local side apparatus record terminal.Judging Terminal is had permission after playing some program channel, recording-related information, and wherein, the time started of terminal plays program channel can To be defaulted as accessing the time that local side apparatus determine that the terminal has permission.So, access local side apparatus pass through first for receiving Solicited message, can record the audience information of all reflection viewerships of all terminals, so as to for follow-up statistical item Calculating there is provided sufficient data prepare.
Preferably, also include as shown in Fig. 2 accessing local side apparatus 10:Sending module 108, for it is determined that the receipts of record When visual information reaches predetermined quantity threshold value, and/or reaches the scheduled time, the audience information of record is uploaded to into database server 30;Then, above-mentioned IPTV system also includes:Database server 30, accesses the rating transmitted on local side apparatus 10 for storing Information.
The preferred embodiment provides the rating for accessing each terminal that local side apparatus upload record to database server The specific embodiment of information.The audience information of each terminal is stored by database server, is easy to Information Statistics server Required terminal and its corresponding audience information are made a look up when being counted.
Preferably, receiver module 102 is additionally operable to the judged result in authentication module 104 for, in the case of having permission, receiving Carry out second request message for leaving above-mentioned program channel (program channel 5) for request of self terminal 40 (terminal 1);Logging modle 106 are additionally operable to the end time that terminal 40 plays the program channel recorded the rating of terminal 40 according to second request message In information.
It is when access local side apparatus receive the first request message of the request of some terminal into program channel 5 and right Which carries out authenticating after determining which has the authority for playing program channel 5, and the terminal can play the program channel, subsequently when receiving When leaving the second request message of program channel 5 to the request of the terminal, you can with by receive second request message when Between be set to the time that the terminal leaves program channel 5.So, when terminal has and plays the authority of certain program channel, can To record the time started and end time of the terminal plays program channels.
Preferably, the authority of some program channel of terminal plays can be one below:Allow authority, preview rights, Authority is not allowed, wherein, it is allowed to which authority refers to the number of times of not limiting terminal broadcasting program channel, preview rights refer to restriction eventually The number of times of program channel and the time played every time are played in end, do not allow authority to refer to and do not allow terminal plays program channel.This Sample, neatly arranges different authorities for the different program channel of terminal plays.
As shown in figure 3, in actual enforcement, database server 30 can include viewing-data storehouse and operation/maintenance data storehouse, Wherein in viewing-data storehouse, main storage is from the audience information data for accessing the terminal that local side apparatus upload comes, operation/maintenance data storehouse The O&M information stored in the network O&M for mainly storing, is carrying out needing to use when viewership is counted.
When user is ordered to program channel, above-mentioned authority information has been saved in above-mentioned database server In operation/maintenance data storehouse, i.e. database server pre-saved the authority of the different program channel of each terminal-pair.This Sample, in above-mentioned preferred embodiment, local side apparatus receive the first request message of some terminal, whether judge the terminal Have when playing the authority of the program channel, search the authority of the terminal-pair program channel from database server, if searching The authority for arriving is permission authority or preview rights, it is determined that the terminal has the authority for playing the program channel, if the power for finding It is limited to not allow authority, it is determined that the terminal does not play the authority of the program channel.
Preferably, as shown in Fig. 2 Information Statistics server 20 includes:Extraction module 202, the first statistical module 204, Two statistical modules 206, the 3rd statistical module 208, and the 4th statistical module 209, wherein:
Extraction module 202, for extract from database server 30 in the audience information of n terminal with statistical item Corresponding audience information;Such as when statistical item is program audience rating, n terminal plays need to be taken out from database server The time of certain program, when statistical item is period audience ratings, n terminal need to be taken out from database server in the period [S, E] watches the time of channel M, when statistical item is band prebrowsing rate, need to take out n terminal pre- from database server Look at channel M number of times and all channels of preview number of times, when statistical item be lack of competence request rate when, need to be from database server The number of times of the number of times and all lack of competence channels of request of n terminal request lack of competence channel M of middle taking-up;
First statistical module 204, for when statistical item is program audience rating, calculating the rating of program P according to the following formula The value of rate is:
Wherein, n represents the number of the terminal for extracting Amount, TiThe time of i-th terminal plays program P in n terminal is represented, when E, S are respectively the end time of program P and start Between, i=1 ..., n;
Second statistical module 206, for when statistical item is period audience ratings, calculating program channel M's according to the following formula The value of period audience ratings is:
Wherein, n is represented and is carried The quantity of the terminal of taking-up, TiThe time of i-th terminal plays program channel M in n terminal is represented, E, S are respectively and will unite The end time and time started of the period of meter, i=1 ..., n;
3rd statistical module 208, for when statistical item is band prebrowsing rate, calculating program channel M's according to the following formula The value of preview rate is:
Wherein, n represents that what is extracted has The quantity of the terminal of the preview rights of program channel M, NiRepresent i-th terminal previewing program within certain period in n terminal The number of times of channel M, AiRepresent the number of times of i-th terminal all program channels of preview within certain period in n terminal, i= 1 ..., n;
4th statistical module 209, for when statistical item is lack of competence request rate, calculating program channel M according to the following formula The value of lack of competence request rate be:
Wherein, n is represented and is extracted To program channel M have do not allow authority terminal quantity, NiIn representing n terminal, i-th terminal is within certain period Number of times of the request into program channel M, BiRepresent that i-th terminal asks to have do not allow power into all its within certain period The number of times of the program channel of limit, i=1 ..., n.
Obviously, after the value that statistics obtains above-mentioned statistical item, the result of various statistical items can be exported, for O&M With reference to.
The preferred embodiment neatly can count all kinds of audience informations according to various demands, fully achieve by system root According to programming count is needed, the accuracy of data can be improved, reduce cost and precision is higher.Additionally, the preferred embodiment Existing viewership statistics are enriched, program audience rating and channel popularity ratings can not only be counted, can be with right at ordinary times according to user Only preview rights and do not have authority channel program request statistics, be accurately positioned all types of user program interested, can be with pin Property is customized.
Preferably, the n terminal for extracting is the end of all or part of condition for meeting statistical item in each terminal End.As such, it is possible to according to the actual requirements, counted from whole customer group, it would however also be possible to employ the mode of sampling is counted. When being counted from whole customer group, the correctness and precision of data are further increased.
As shown in figure 3, in actual enforcement, above-mentioned terminal 40 as user rating equipment by television set and set-top box group Into which passes through access terminal equipment and is connected with local side apparatus are accessed.User's using terminal of can staying at home watches IPTV, terminal 40 Exist in each domestic consumer, even existing for having is multiple.Main Function is to initiate rating (to send out to terminal in systems Serve and state the first request message) and terminate rating (sending above-mentioned second request message).
Local side apparatus and access terminal equipment is accessed, what is connect below is television system, substantial amounts of terminal passes through access terminal Equipment is linked into local side side, and local side side includes accessing local side apparatus, database server and Information Statistics server, this three It is in communication with each other by network.
During Fig. 4, the audience information statistical method of IPTV system according to embodiments of the present invention, comprises the following steps:
Step S402, accesses local side apparatus and receives asking into the first of program channel for request from each terminal Seek message;
Step S404, accesses the audience information that local side apparatus record each terminal according to the first request message;
Step S406, Information Statistics server are extracted and statistical item phase to be counted from the audience information of record Corresponding audience information, and the value of statistical item is obtained using the audience information statistics for extracting.
Preferably, as shown in figure 5, step S404 is comprised the following steps:
Step S502, accesses local side apparatus and has been found that terminal request adds some channel, that is, receive from a certain The user's request of individual terminal adds the first request message of some program channel, and wherein, first request message is included eventually Client information and program channel information;
Step S504, accessing local side apparatus is carried out to the authority of the terminal indicated by the end message in the first request message Judge, authority there can be three kinds:Permission, preview are not allowed, and are held power and are limited to determine that the terminal is broadcast when permission or preview The authority for stating the program channel indicated by program channel information is put, and proceeds to step S506, held power when being limited to not allow just really The fixed terminal does not play the authority of the program channel, and proceeds to step S208;
Specifically, due to each terminal-pair difference program frequency that is stored with the operation/maintenance data storehouse of database server in advance The authority in road, accesses local side apparatus when the authority to terminal judges, can go to search from operation/maintenance data storehouse.
Step S506, accesses local side apparatus and records end message, the channel of rating, the power of terminal-pair rating this channel Limit (as allow or preview), the time started and end time of terminal rating this channel.Then can be come by step S510 Record these information.
Wherein, the end time is to access local side apparatus to leave program come self terminal for request by subsequently received Obtaining, it is the end time that acquiescence receives the time of second request message for second request message of channel.
In actual enforcement, when judging that terminal has the permission authority of the broadcasting channel, can at regular intervals (such as 1 Minute) daily record is generated, there are the time of daily record generation, end message and program channel information in the daily record, receiving Above-mentioned first request message and also have during for leaving the second request message of channel terminal plays time started and at the end of Between;When judge terminal have play the channel preview rights when, can just produce a day only when terminal leaves the program channel Will, it is which time preview of terminal channel that the daily record can also record this.All these daily record is referred to as the rating letter of terminal Breath.
Step S508, accesses local side apparatus and records end message, the channel information of rating, terminal-pair rating this channel Authority (as not allowing), terminal commences play out the time (being now sky) of this channel, then can be remembered by step S510 Record these information.
In actual enforcement, when judging that terminal does not play the authority of the channel, a daily record can be equally produced, be recorded There are the generation time of the daily record, the authority of terminal for not allowing.
Step S510, accesses the audience information recorded during local side apparatus are stored in step S506 and step S508, and is sentencing Break and audience information is uploaded to into database server (being particularly uploaded to viewing-data storehouse) after meeting upload condition.Storage Data message is mainly consisted of, and one is user profile, is uniquely indicated by equipment indications and port designation symbol;Two is to receive Depending on channel, indicated using the IP address of channel;Three is authority, it is allowed to, preview and do not allow in three;Four are Time started, chronomere have recorded the time that user adds certain channel;Five is the end time, and chronomere have recorded use The time of certain channel is left at family, and authority is sky for this data when not allowing.
Audience information is uploaded to database server by step S512.Certain strategy is had in local side apparatus are accessed To control the upload of audience information, typically have two ways and combine controlling, reach certain storage entry (i.e. predetermined quantity threshold Value) when be uploaded to database server, if being not reaching to necessarily store entry, but when reaching certain hour, be also uploaded to number According to storehouse server.
In the flow process shown in Fig. 5, access local side apparatus and data are given by the audience information upload of each terminal for recording After the server of storehouse, as shown in fig. 6, database server stores these audience informations according to following steps:Data storage is divided into two Individual process, one is the audience information stored in viewing-data storehouse, provides data message by whole system, and another is O&M Database, stores the relevant information of O&M, and the user profile and program channel information got from O&M part is stored in this In individual database.
Step S602, viewing-data storehouse receive the rating number for accessing each terminal transmitted on local side apparatus by network According to;
Step S604, viewing-data storehouse are processed and are processed to the audience information for receiving.Due to the rating letter for obtaining Breath is the original data of comparison, is needed through further working process, and one is user profile, is uniquely represented in being converted to O&M User's indications;Two is the channel of rating, and it is actual channel information to need IP address conversion.
Step S608, the audience information after processing and process is stored in database, the crucial index of database For end message.
As shown in fig. 7, step S406 in method shown in above-mentioned Fig. 4 is comprised the following steps:
Step S702, selects Information Statistics project, mainly includes the data statistics of four kinds of audience informations:Program audience rating, Period audience ratings, band prebrowsing rate and lack of competence request rate, can select one or more to carry out from these four statistical items Statistics;
Step S704, selects sample data, according to the Information Statistics project selected in step S702, from database server In extract the audience information of sample terminal, need the channel program information of statistics;The sample terminal for extracting can be all Terminal, or a part of terminal.As such, it is possible to according to different demands, be counted or adopted from whole customer group The mode of sampling is counted;
Step S706, is carried out according to the data extracted in the Information Statistics project and step S504 selected in step S702 Calculate, obtain Information Statistics result, and output result.Specifically include:
(1) program audience rating, refers to that the number (or family's amount) for watching certain program in certain period accounts for spectators' total number of persons The percentage of (or total family amount).The weighting total time of program P and the duration of this program are watched for n sampling terminal The ratio of n times of [S, E].N terminal is extracted, the time of each terminal plays certain program is taken out from viewing-data storehouse, so It is added the viewing time of each terminal all accumulative afterwards, then is exactly program P with n times of this program duration of ratio Audience ratings, TiThe time of program P is watched for each terminal, computing formula is as follows:
Wherein, TiThe time started and end time of the channel being located by terminal plays program P fall into the section for pre-entering The time of the duration [S, E] of mesh P obtains.
(2) period audience ratings refers to that the number (or family's amount) for watching a certain channel in certain period accounts for spectators' total number of persons The percentage of (or total family amount).It is n sampling terminal when a certain period weighting total time of a certain channel is played with this The ratio of n times of section duration.N terminal is extracted, and each terminal is taken out from viewing-data storehouse in period [S, E] viewing frequency The time of road M, then it is added the viewing time of each terminal all accumulative, then is exactly frequently with n times of this period of ratio The period audience ratings of road M, TiFor the time of each terminal plays channel M, computing formula is as follows:
Wherein, TiThe time that the period [S, E] can be fallen into by the time started of terminal plays channel M and end time obtains Arrive.
(3) band prebrowsing rate refers to that the user's preview number of times for having preview rights to a certain channel occupies preview rights and always uses The percentage at family.There is to a certain channel the number of times and n of the terminal of preview rights this channel of preview within certain period for n The ratio of all channel total degrees of individual terminal preview.The preview channel information of n terminal is extracted, takes out every from viewing-data storehouse The times N of individual terminal preview channel MiWith the number of times A of all channels of previewi, computing formula is as follows:
Wherein, NiAnd AiCan be obtained by the bar number of the audience information of statistical correlation.
(4) lack of competence request rate refers to that the user's request number to a certain channel lack of competence accounts for the percentage of the total user of lack of competence Than.Within certain period, the number of times of this channel and n terminal request is asked to own for the n terminal to a certain channel lack of competence The ratio of lack of competence channel total degree.The lack of competence channel request information of n terminal is extracted, and each is taken out from viewing-data storehouse The times N of terminal request lack of competence channel MiWith the number of times B for asking all lack of competence channelsi, computing formula is as follows:
Wherein, NiAnd BiCan be obtained by the bar number of the audience information of statistical correlation.
Above- mentioned information statistical server can be O&M to the result of the statistics and calculating Information Statistics project of audience information There is provided reliable statistics to complete various program adjustment, the benign development of raising and promotion media to program quality has Huge impetus.
As can be seen from the above description, present invention achieves following technique effect:
(1) can be compatible with existing IPTV system, it is only necessary to make part modification, it is not necessary to do too many additional investment;
(2) statistical information is very convenient, by equipment programming count audience information and can be uploaded to database, when needed Call the data of database;
(3) sample accurate, it might even be possible to sample all users all, safeguard user profile, easily can obtain The result of various samplings;
(4) enrich existing viewership statistics, program audience rating and channel popularity ratings can not only be counted, can with according to Family at ordinary times to there was only preview rights and do not have authority channel program request statistics, be accurately positioned all types of user section interested Mesh, pointedly can be customized.
Obviously, those skilled in the art should be understood that each module or each step of the above-mentioned present invention can be with general Computing device realizing, they can be concentrated on single computing device, or are distributed in multiple computing devices and are constituted Network on, alternatively, they can be realized with the executable program code of computing device, it is thus possible to they are stored In the storage device by computing device performing, and in some cases, can be with shown in performing different from order herein The step of going out or describe, or they are fabricated to each integrated circuit modules respectively, or by the multiple modules in them or Step is fabricated to single integrated circuit module to realize.So, the present invention is not restricted to any specific hardware and software combination.
The preferred embodiments of the present invention are the foregoing is only, the present invention is not limited to, for the skill of this area For art personnel, the present invention can have various modifications and variations.It is all within the spirit and principles in the present invention, made any repair Change, equivalent, improvement etc., should be included within the scope of the present invention.

Claims (9)

1. a kind of IPTV IPTV system, it is characterised in that include:
Local side apparatus are accessed, for receiving the first request message for entering program channel for request from each terminal, its In, first request message includes end message and program channel information;Each is recorded according to first request message The audience information of the terminal;
Information Statistics server, it is corresponding with statistical item to be counted for extracting from the audience information of record Audience information, and obtain the value of the statistical item using the audience information statistics for extracting;
Wherein, the audience information for recording each terminal according to first request message includes:According to the end message Whether indicated terminal has the authority for playing the program channel indicated by the program channel information, records each terminal Audience information, the statistical item includes:Band prebrowsing rate and lack of competence request rate;
Described information statistical server includes:Extraction module, for extracting the rating of the n terminal from database server The audience information corresponding with the statistical item in information;First statistical module, for receiving for program when the statistical item During depending on rate, the value for calculating the audience ratings of program P according to the following formula is:Program P's Wherein, n represents the quantity of the terminal for extracting, TiRepresent the time of program P described in i-th terminal plays in n terminal, E, S The end time of respectively described program P and time started, i=1 ..., n;Second statistical module, for when the statistical items When mesh is period audience ratings, the value for calculating the period audience ratings of program channel M according to the following formula is:Program channel M's Wherein, n represents the quantity of the terminal for extracting, TiRepresent described The time of program channel M described in i-th terminal plays in n terminal, E, S be respectively the end time of period to be counted and Time started, i=1 ..., n;3rd statistical module, for when the statistical item is band prebrowsing rate, counting according to the following formula The value of preview rate for calculating program channel M is:Program channel M's Wherein, n is represented and is carried The quantity of the terminal of the preview rights with the program channel M for taking out, NiRepresent i-th end in the n terminal The number of times of end program channel M described in preview within certain period, AiRepresent i-th terminal preview within certain period The number of times of all program channels, i=1 ..., n;4th statistical module, is lack of competence request rate for working as the statistical item When, the value for calculating the lack of competence request rate of program channel M according to the following formula is:Program channel M's Wherein, n represent extract to the program channel M have do not allow power The quantity of the terminal of limit, NiIn representing the n terminal, i-th terminal was asked into the program channel M within certain period Number of times, BiRepresent that i-th terminal within certain period asks to have into all its not allow the program of authority The number of times of channel, i=1 ..., n.
2. system according to claim 1, it is characterised in that the access local side apparatus include:
Receiver module, for receiving first request message, wherein, first request message includes:End message and Program channel information;
Authentication module, for judging whether the terminal indicated by the end message has indicated by the broadcasting program channel information Program channel authority;
Logging modle, for when the judged result of the authentication module is for having permission, recording the audience information of the terminal, its In, the audience information includes:The end message, the program channel information, program channel described in the terminal plays The time started of authority and program channel described in the terminal plays;When the judged result of the authentication module is lack of competence, The audience information of the terminal is recorded, wherein, the audience information includes:The end message, the program channel information and The authority of program channel described in the terminal plays.
3. system according to claim 2, it is characterised in that
The access local side apparatus also include:Sending module, for it is determined that the audience information of the record reaches predetermined quantity When threshold value, and/or the arrival scheduled time, the audience information of the record is uploaded to into database server;
The system also includes:The database server, for storing the audience information transmitted on the access local side apparatus.
4. system according to claim 2, it is characterised in that
The receiver module is additionally operable to the judged result in the authentication module for, in the case of having permission, receiving from the end Second request message for leaving the program channel for request at end;
At the end of the logging modle is additionally operable to the program channel according to second request message is by the terminal plays Between recorded in the audience information of the terminal.
5. the system according to claim 3 or 4, it is characterised in that the authority of program channel is described in the terminal plays One below:Allow authority, preview rights and do not allow authority, wherein, the permission authority is referred to Put the number of times of the program channel, the preview rights are referred to and limit the number of times of program channel described in the terminal plays and every time It is the time of broadcasting, described not allow authority to refer to do not allow program channel described in the terminal plays.
6. system according to claim 1, it is characterised in that during the n terminal for extracting is described each terminal The terminal of all or part of condition for meeting the statistical item.
7. a kind of audience information statistical method of IPTV IPTV system, it is characterised in that include:
Access local side apparatus to receive from each terminal for asking to enter the first request message of program channel, wherein, First request message includes end message and program channel information;
It is described to access the audience information that local side apparatus record each terminal according to first request message;
Information Statistics server extracts the receipts corresponding with statistical item to be counted from the audience information of record Visual information, and the value of the statistical item is obtained using the audience information statistics for extracting;
Wherein, the audience information for recording each terminal according to first request message includes:According to the end message Whether indicated terminal has the authority for playing the program channel indicated by the program channel information, records each terminal Audience information, the statistical item includes:Band prebrowsing rate and lack of competence request rate;
Wherein, described information statistical server includes:Extraction module, for extracting the n terminal from database server The audience information corresponding with the statistical item in audience information;First statistical module, for receiving for program when the statistical item During depending on rate, the value for calculating the audience ratings of program P according to the following formula is:Program P's Wherein, n represents the quantity of the terminal for extracting, TiRepresent the time of program P described in i-th terminal plays in n terminal, E, S The end time of respectively described program P and time started, i=1 ..., n;Second statistical module, for when the statistical items When mesh is period audience ratings, the value for calculating the period audience ratings of program channel M according to the following formula is:Program channel M's Wherein, n represents the quantity of the terminal for extracting, TiRepresent the n The time of program channel M described in i-th terminal plays in individual terminal, E, S be respectively the end time of period to be counted and Time started, i=1 ..., n;3rd statistical module, for when the statistical item is band prebrowsing rate, counting according to the following formula The value of preview rate for calculating program channel M is:Program channel M's Wherein, n represents extraction The quantity of the terminal of the preview rights with the program channel M for going out, NiRepresent in the n terminal i-th terminal one The number of times of program channel M described in preview, A in timing sectioniRepresent all program frequencies of i-th terminal preview within certain period The number of times in road, i=1 ..., n;4th statistical module, for when the statistical item is lack of competence request rate, calculating according to the following formula The value of the lack of competence request rate of program channel M is:Program channel M's Wherein, n represents that what is extracted has the quantity of the terminal for not allowing authority, N to the program channel MiRepresent the n terminal In i-th terminal number of times of the request into the program channel M, B within certain periodiRepresent i-th terminal described In certain period, request has the number of times of the program channel for not allowing authority, i=1 ..., n into all its.
8. method according to claim 7, it is characterised in that the access local side apparatus are according to first request message The audience information for recording each terminal includes:
Whether the terminal accessed indicated by the end message carried during local side apparatus judge first request message is broadcast The authority of the program channel indicated by program channel information carried in putting first request message;
It is if judged result is for having permission, described to access the audience information that local side apparatus record the terminal, wherein, the rating Information includes:The end message, the program channel information, the authority of program channel described in the terminal plays and described The time started of program channel described in terminal plays;
It is if judged result is lack of competence, described to access the audience information that local side apparatus record the terminal, wherein, the rating Information includes:The authority of the end message, the program channel information and program channel described in the terminal plays;
The audience information for accessing local side apparatus keeping records.
9. method according to claim 8, it is characterised in that when the judged result is for having permission, in Information Statistics Server extracts the audience information corresponding with statistical item to be counted from the audience information of record, and uses Before the audience information statistics for extracting obtains the value of the statistical item, also include:
The local side apparatus that access are received from the terminal for asking the second request for leaving the program channel to disappear Breath;
The end time for accessing local side apparatus program channel according to second request message is by the terminal plays Recorded in the audience information of the terminal.
CN201010245161.9A 2010-07-26 2010-07-26 IPTV system and viewing information statistical method thereof Active CN102348131B (en)

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