CN105976203B - Automatic generation method and device of internet advertisement originality - Google Patents
Automatic generation method and device of internet advertisement originality Download PDFInfo
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Abstract
The invention discloses an automatic generation method and a device of internet advertisement originality, comprising the following steps: acquiring a plurality of different information elements to form a database; creating a plurality of advertisement templates which accord with a preset size, wherein each advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element; receiving a creative request, wherein the creative request comprises a creative total number and a plurality of information elements, each information element corresponds to one information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm; and judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request. The client can automatically generate a plurality of corresponding advertisement creatives through the advertisement template provided by the invention without any design capability, so that the client can conveniently select the advertisement creatives, the manufacturing is simple and convenient, and the operation is easy.
Description
Technical Field
The invention relates to an advertisement generation technology, in particular to an automatic generation method and device of internet advertisement creativity.
Background
The current advertisement form is often integrated with pictures and documents, and is more intuitive and vivid. At present, a large number of advertisements of the internet are matched by pictures and characters, and are often designed by special advertising companies and design companies, and then are released after customers are satisfied. Many small and medium-sized enterprises have the internet advertisement putting requirement and often do not have the design capability, and if the enterprises hire designers for special purposes to make creatives or please for outsourcing and making of creative companies, the cost is high, serious economic burden is brought to the enterprises, and the efficiency is low.
Disclosure of Invention
In view of the above technical problems, an object of the present invention is to provide an automatic generation method of internet advertisement originality, which can reduce the cost of an enterprise for making an advertisement and help the enterprise to automatically and quickly generate the advertisement.
Another object of the present invention is to provide an automatic generating device for an internet advertisement creative idea, which is used to achieve one of the objects of the present invention.
In order to achieve one of the purposes, the invention adopts the following technical scheme:
an automatic generation method of internet advertisement originality comprises the following steps:
the method comprises the following steps: acquiring a plurality of different information elements to form a database;
step two: creating a plurality of advertisement templates which accord with a preset size, wherein each advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element;
step three: receiving a creative request, wherein the creative request comprises a creative total number and a plurality of information elements, each information element corresponds to one information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
step four: and judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from a database, and filling the information element into the area.
Preferably, in step three, the preset algorithm includes the following steps:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
Calculating to obtain the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
and B: obtaining the delivery audit passing rate, the whole click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any advertisement template, calculating the score of the advertisement template according to a formula score (i) ═ a × authrate (i) + c ctr (i) + m × matchrate (i) + u userate (i) + f freesessrate (i), and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, authrate (i) is the delivery verification passing rate of the advertisement template i, ctr (i) is the overall click rate of the advertisement template i, matchrate (i) is the matching degree of the advertisement template i and the creative request, userate (i) is the combined utilization rate of the advertisement template i, freshnessrate (i) is the freshness of the advertisement template i, a, c, m, u and f are coefficients respectively, a is not equal to 0, c is not equal to 0, m is not equal to 0, u is not equal to 0, and f is not equal to 0.
Preferably, the step four specifically includes the following sub-steps:
step 41: acquiring the creative number of the advertisement template, and distributing the number of information elements to each area of the advertisement template so as to enable each area of the advertisement template to correspond to one preset number of information elements respectively;
step 42: judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing step 43; otherwise, go to step 44;
step 43: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
step 44: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
Preferably, the step of retrieving the information element corresponding to the first area from the library and the step of retrieving the information element corresponding to the second area from the library each comprise the steps of:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula, score (k) ea × authrate (k) + ec × ctr (k) + ef × freshnessrate (k), wherein score (k) is the score of the corresponding information element k, auditrate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessrate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea ≠ 0, ec ≠ 0, and ef ≠ 0.
Preferably, the information element comprises one or more of a picture, a text and a video.
In order to achieve the second purpose, the invention adopts the following technical scheme:
an internet advertisement creative automatic generation device, comprising:
an acquisition unit: for obtaining a plurality of different information element forming repositories;
a creation unit: the advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element;
a receiving unit: the creative request comprises a creative total number and a plurality of information elements, wherein each information element corresponds to one information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
a judging unit: the method is used for judging whether any one area in the advertisement template has the information field corresponding to the area in the creative request, if so, filling the information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from the database and filling the information element into the area.
Preferably, in the receiving unit, the preset algorithm includes the following steps:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
Calculating to obtain the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
and B: obtaining the delivery audit passing rate, the whole click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any advertisement template, calculating the score of the advertisement template according to a formula score (i) ═ a × authrate (i) + c ctr (i) + m × matchrate (i) + u userate (i) + f freesessrate (i), and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, authrate (i) is the delivery verification passing rate of the advertisement template i, ctr (i) is the overall click rate of the advertisement template i, matchrate (i) is the matching degree of the advertisement template i and the creative request, userate (i) is the combined utilization rate of the advertisement template i, freshnessrate (i) is the freshness of the advertisement template i, a, c, m, u and f are coefficients respectively, a is not equal to 0, c is not equal to 0, m is not equal to 0, u is not equal to 0, and f is not equal to 0.
Preferably, the receiving unit specifically includes the following sub-modules:
a first obtaining submodule: the system comprises a display module, a display module and a display module, wherein the display module is used for displaying an advertisement template, and the display module is used for displaying an advertisement template;
a first judgment sub-module: the system comprises a first judgment submodule and a second judgment submodule, wherein the first judgment submodule is used for judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing the second judgment submodule; otherwise, executing a second obtaining submodule;
a second judgment sub-module: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
a second obtaining submodule: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
Preferably, the step of retrieving the information element corresponding to the first area from the library and the step of retrieving the information element corresponding to the second area from the library each comprise the steps of:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula, score (k) ea × authrate (k) + ec × ctr (k) + ef × freshnessrate (k), wherein score (k) is the score of the corresponding information element k, auditrate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessrate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea ≠ 0, ec ≠ 0, and ef ≠ 0.
Preferably, the information element comprises one or more of a picture, a text and a video.
Compared with the prior art, the invention has the beneficial effects that:
the client can automatically generate a plurality of corresponding advertisement creatives through the advertisement template provided by the invention without any design capability, so that the client can conveniently select the advertisement creatives, the manufacturing is simple and convenient, and the operation is easy.
Drawings
FIG. 1 is a flow chart of the automatic generation method of the Internet advertising creative of the present invention.
Detailed Description
The invention will be further described with reference to the accompanying drawings and the detailed description below:
referring to fig. 1, the present invention provides an automatic generation method of an internet advertisement creative idea, wherein the advertisement creative idea is a so-called advertisement, one advertisement creative idea includes a plurality of information fields, i.e. advertisement elements, the advertisement elements include an enterprise LOGO, a product, a case, an industry major category, an industry minor category, an enterprise name, etc., and then, each information field may include multiple information elements, such as a business LOGO having multiple, for example, an ad template may include 4 information fields, a first information field corresponding to 3 information elements, a second information field corresponding to 2 information elements, a third information field and a fourth information field each corresponding to 1 information element, the ad template may form a total of 3 x 2 x 1 x 6 ad creatives, the number of demands that the customer has on this ad creative, i.e., the total number of creatives as described below.
The method specifically comprises the following steps:
step S1: acquiring a plurality of different information elements to form a database; the information element may preferably include one or more of a picture, a text, and a video, for which a purchase may be made from a gallery company or a high quality picture with a self-owned copyright may be selected, a picture of a character, a picture of a scene, a picture of a button, and the like. For example, the recruitment industry buys the figure images of different industries and different work types, including sales, waiters, mechanics, aunt home care and the like, and the home decoration industry buys the worker decoration and the house interior decoration background images. The characters are corresponding to the cases generally, and can be accumulated usually or supplemented from the daily conception continuously.
Step S2: creating a plurality of advertisement templates which accord with a preset size, wherein each advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element; the information fields corresponding to each region may be different from each other or may be the same, for example, an advertisement template includes four regions, one of which corresponds to an enterprise LOGO, one of which corresponds to a model diagram, and the other two of which correspond to different product diagrams. The order between step S1 and step S2 may be actually reversed.
I.e., the same type of advertising template, or may exist in different sizes to meet various needs of customers.
Step S3: receiving a creative request, wherein the creative request comprises a creative total number and a plurality of information elements, each information element corresponds to one information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm; the creative count here is the number of advertising creatives mentioned above.
The creative request is initiated by a customer, and after receiving the creative request, information fields in the creative request, such as large industry class, enterprise LOGO, salary, welfare, work place and the like, can be extracted; and then selecting an advertisement template which is in accordance with the creative request.
Specifically, the preset algorithm includes:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
(the formula represents that N/M is rounded up) to calculate the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
in step S2, an advertisement template is created, where the total number of created advertisement templates is T, N is the independent demand of the customer, for example, 50 advertisement templates are created in total, the total number of creatives is 12, and the number of advertisement template demands is 12.
And B: obtaining the delivery audit passing rate, the whole click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any advertisement template, calculating the score of the advertisement template according to a formula score (i) ═ a × authrate (i) + c ctr (i) + m × matchrate (i) + u userate (i) + f freesessrate (i), and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, which represents any one of the advertisement templates described in the previous steps and is marked with the label i;
the audiorate (i) is the delivery audit passing rate of the advertisement template i, and if the total number of 100 creatives produced by the customer for using the advertisement template i is 95 audits passed, the delivery audit passing rate of the advertisement template i is 0.95;
ctr (i) is the overall click rate of the advertisement template i, and assuming that the total exposure of the advertisement creatives generated by the advertisement template i is 10000 and the total click rate is 100, the overall click rate is 100/10000;
matchrate (i) is the matching degree of the ad template i and the creative request, and assuming that the ad template i has four information elements corresponding to the ad template i, three of which can be directly filled in from the information elements in the creative request, the matchrate (i) is 3/4;
the userate (i) indicates the combined utilization rate of the advertisement template i, and if the advertisement template i includes 3 information fields, each information field has 3, 4, and 5 information elements, respectively, the basic combined number of the advertisement template i is 3 × 4 × 5 — 60, and if only 30 advertisement creatives are made with the advertisement template i, the userate (i) is 30/60;
freshnessrate (i) is freshness, assuming that the timestamp of the last time the current user used the advertisement template i is 1460217600 and the current timestamp is 1460397594, freshnessrate (i) is 1460217600/1460397594;
in the above formula, a, c, m, u, and f are coefficients respectively, and represent contributions of different factors to the total score, and the larger the coefficient value is, the more important the factor is, i.e., a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, and f ≠ 0.
Step S4: and judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from a database, and filling the information element into the area.
Specifically, step S4 includes the following steps:
step 41: acquiring the creative number of the advertisement template, and distributing the number of information elements to each area of the advertisement template so as to enable each area of the advertisement template to correspond to one preset number of information elements respectively; as can be seen by the algorithm set forth above, the number of creatives for the advertising template is related to the total number of creatives requested by the customer;
step 42: judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing step 43; otherwise, go to step 44;
step 43: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
step 44: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
The regions are defined herein for convenience of description only. For example, the creative number of the advertisement template is 10, where the advertisement template has three information fields, i.e., a first information field, a second information field, and a third information field, and according to a preset setting table, the number of information elements is allocated to each information field of the advertisement template, e.g., 5 information fields are allocated, 2 information fields are allocated, and 1 information field is allocated, where if a creative request input by a customer includes 2 information elements corresponding to the first information field, 1 information element corresponding to the second information field, and 1 information element corresponding to the third information field, 3 information elements need to be selected from the database for the first information field, and 1 information element needs to be selected for the second information field.
Wherein obtaining the information element corresponding to the first region from the library and obtaining the information element corresponding to the second region from the library each comprise the steps of:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula, score (k) ea × authrate (k) + ec × ctr (k) + ef × freshnessrate (k), wherein score (k) is the score of the corresponding information element k, auditrate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessrate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea ≠ 0, ec ≠ 0, and ef ≠ 0.
In another aspect, the present invention further provides an apparatus for automatically generating an internet advertisement creative, including:
an acquisition unit: for obtaining a plurality of different information element forming repositories;
a creation unit: the advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element; accordingly, the information element may comprise one or more of a picture, a text, and a video;
a receiving unit: the creative request comprises a creative total number and a plurality of information elements, wherein each information element corresponds to one information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
a judging unit: the method is used for judging whether any one area in the advertisement template has the information field corresponding to the area in the creative request, if so, filling the information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from the database and filling the information element into the area.
In the receiving unit, the preset algorithm comprises the following steps:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
Calculating to obtain the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
and B: obtaining the delivery verification passing rate, the whole click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any one advertisement template, calculating the score of the advertisement template according to a formula score (i) ═ a × audi tRNAte (i) + c × ctr (i) + m × matchrate (i) + u useRate (i) + f fresh Rate (i), and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, audi rate (i) is the delivery verification passing rate of the advertisement template i, ctr (i) is the overall click rate of the advertisement template i, matchrate (i) is the matching degree of the advertisement template i and the creative request, userate (i) is the combined utilization rate of the advertisement template i, freshnessrate (i) is the freshness of the advertisement template i, a, c, m, u and f are coefficients respectively, a is not equal to 0, c is not equal to 0, m is not equal to 0, u is not equal to 0, and f is not equal to 0.
The receiving unit specifically comprises the following sub-modules:
a first obtaining submodule: the system comprises a display module, a display module and a display module, wherein the display module is used for displaying an advertisement template, and the display module is used for displaying an advertisement template;
a first judgment sub-module: the system comprises a first judgment submodule and a second judgment submodule, wherein the first judgment submodule is used for judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing the second judgment submodule; otherwise, executing a second obtaining submodule;
a second judgment sub-module: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
a second obtaining submodule: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
Obtaining information elements corresponding to the first region from the library and obtaining information elements corresponding to the second region from the library each include the steps of:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula Score (k) ea addi rate (k) + ec ctr (k) + ef freshnessRate (k), wherein Score (k) is the score of the corresponding information element k, audi rate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessRate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea is not equal to 0, ec not equal to 0, and ef is not equal to 0.
Various other modifications and changes may be made by those skilled in the art based on the above-described technical solutions and concepts, and all such modifications and changes should fall within the scope of the claims of the present invention.
Claims (10)
1. An automatic generation method of internet advertisement originality is characterized by comprising the following steps:
the method comprises the following steps: acquiring a plurality of different information elements to form a database;
step two: creating a plurality of advertisement templates which accord with a preset size, wherein each advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element;
step three: receiving a creative request, wherein the creative request comprises a creative total number and a plurality of information elements, each information element corresponds to one information field, the delivery verification passing rate, the integral click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any one advertisement template are obtained, and based on the delivery verification passing rate, the integral click rate, the matching degree with the creative request, the combined utilization rate and the freshness of the creative request and the advertisement template, the advertisement template corresponding to the creative request is selected by using a preset algorithm;
step four: and judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from a database, and filling the information element into the area.
2. The automatic generation method of internet advertisement creatives of claim 1, characterized in that in the third step, the preset algorithm comprises the following steps:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
Calculating to obtain the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
and B: according to the formula score (i) = a × audiorate (i) + c ctr (i) + m matchrate (i) +
u × userate (i) + f freshnessrate (i) calculating to obtain the score of the advertisement template, and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, authrate (i) is the delivery verification passing rate of the advertisement template i, ctr (i) is the overall click rate of the advertisement template i, matchrate (i) is the matching degree of the advertisement template i and the creative request, userate (i) is the combined utilization rate of the advertisement template i, freshnessrate (i) is the freshness of the advertisement template i, a, c, m, u and f are coefficients respectively, a is not equal to 0, c is not equal to 0, m is not equal to 0, u is not equal to 0, and f is not equal to 0.
3. The method for automatically generating an internet advertising creative of claim 2, wherein the fourth step specifically comprises the following sub-steps:
step 41: acquiring the creative number of the advertisement template, and distributing the number of information elements to each area of the advertisement template so as to enable each area of the advertisement template to correspond to one preset number of information elements respectively;
step 42: judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing step 43; otherwise, go to step 44;
step 43: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
step 44: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
4. The method of claim 3 wherein the retrieving of the information element corresponding to the first area from the repository and the retrieving of the information element corresponding to the second area from the repository each include the steps of:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula, score (k) ea × authrate (k) + ec × ctr (k) + ef × freshnessrate (k), wherein score (k) is the score of the corresponding information element k, auditrate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessrate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea ≠ 0, ec ≠ 0, and ef ≠ 0.
5. The method of automatically generating an internet advertising creative of claim 1, wherein the informational element comprises one or more of a picture, text, and video.
6. An automatic generation device of internet advertisement originality, characterized by comprising:
an acquisition unit: for obtaining a plurality of different information element forming repositories;
a creation unit: the advertisement template comprises a plurality of areas, each area corresponds to one information field, and each information field corresponds to at least one information element;
a receiving unit: the creative request comprises a creative total number and a plurality of information elements, wherein each information element corresponds to one information field, the delivery verification passing rate, the integral click rate, the matching degree with the creative request, the combined utilization rate and the freshness of any one advertisement template are obtained, and the advertisement template corresponding to the creative request is selected by using a preset algorithm based on the delivery verification passing rate, the integral click rate, the matching degree with the creative request, the combined utilization rate and the freshness of the creative request and the creative request of the creative request;
a judging unit: the method is used for judging whether any one area in the advertisement template has the information field corresponding to the area in the creative request, if so, filling the information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, acquiring the information element corresponding to the area from the database and filling the information element into the area.
7. The automatic internet advertising creative generation apparatus of claim 6, wherein the preset algorithm comprises the following steps in the receiving unit:
step A: according to the formula
Calculating to obtain the required number of the advertisement templates according to a formula
Calculating to obtain the creative number of any one advertisement template; wherein M is the number of the advertisement template requirements, N is the total number of creatives, T is the total number of the created advertisement templates, and C is the number of creatives of any one advertisement template;
and B: according to the formula score (i) = a × audiorate (i) + c ctr (i) + m matchrate (i) +
u × userate (i) + f freshnessrate (i) calculating to obtain the score of the advertisement template, and selecting the advertisement template with the highest score;
wherein score (i) is the score of the advertisement template i, authrate (i) is the delivery verification passing rate of the advertisement template i, ctr (i) is the overall click rate of the advertisement template i, matchrate (i) is the matching degree of the advertisement template i and the creative request, userate (i) is the combined utilization rate of the advertisement template i, freshnessrate (i) is the freshness of the advertisement template i, a, c, m, u and f are coefficients respectively, a is not equal to 0, c is not equal to 0, m is not equal to 0, u is not equal to 0, and f is not equal to 0.
8. The apparatus of claim 7, wherein the receiving unit comprises the following sub-modules:
a first obtaining submodule: the system comprises a display module, a display module and a display module, wherein the display module is used for displaying an advertisement template, and the display module is used for displaying an advertisement template;
a first judgment sub-module: the system comprises a first judgment submodule and a second judgment submodule, wherein the first judgment submodule is used for judging whether any one area in the advertisement template has an information field corresponding to the area in the creative request, if so, filling an information element corresponding to the information field into the area corresponding to the advertisement template, defining the area as a first area, and then executing the second judgment submodule; otherwise, executing a second obtaining submodule; a second judgment sub-module: judging whether the number of the information elements in the first area is the same as the number of the preset information elements, if so, finishing information element filling in the first area; otherwise, acquiring the information element corresponding to the first area from the database, and filling the information element into the first area so as to enable the number of the information elements in the first area to be the same as the number of the preset information elements;
a second obtaining submodule: defining the area as a second area, acquiring information elements corresponding to the area from a database, and filling the information elements into the second area, wherein the number of the information elements is the same as the preset number of the information elements in the second area.
9. The automatic internet ad creative generation apparatus of claim 8, wherein obtaining the information element corresponding to the first area from the repository and obtaining the information element corresponding to the second area from the repository each comprises:
and C: defining information elements corresponding to the first area or the second area as corresponding information elements, acquiring the auditing pass rate, the click rate and the freshness of any corresponding information element, and calculating the score of each corresponding information element according to a formula, score (k) ea × authrate (k) + ec × ctr (k) + ef × freshnessrate (k), wherein score (k) is the score of the corresponding information element k, auditrate (k) is the auditing pass rate of the corresponding information element k, ctr (k) is the click rate of the corresponding information element, freshnessrate (k) is the freshness of the corresponding information element, ea, ec and ef are coefficients respectively, ea ≠ 0, ec ≠ 0, and ef ≠ 0.
10. The automatic internet advertising creative generation apparatus of claim 6, wherein the informational element comprises one or more of a picture, text, and video.
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| CN201610280597.9A CN105976203B (en) | 2016-04-28 | 2016-04-28 | Automatic generation method and device of internet advertisement originality |
| PCT/CN2016/107902 WO2017185744A1 (en) | 2016-04-28 | 2016-11-30 | Method and device for automatically generating internet advertising creatives |
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| CN105956874B (en) | 2016-04-20 | 2021-06-11 | 腾讯科技（深圳）有限公司 | Advertisement creative processing method and advertisement creative processing device |
| CN105976203B (en) * | 2016-04-28 | 2020-10-30 | 广州筷子信息科技有限公司 | Automatic generation method and device of internet advertisement originality |
| EP3308342A4 (en) * | 2016-06-23 | 2018-05-02 | Guangzhou Kuaizi Information Technology Co., Ltd. | Methods and systems for automatically generating advertisements |
| CN107992500A (en) * | 2016-10-27 | 2018-05-04 | 腾讯科技（北京）有限公司 | A kind of information processing method and server |
| CN108388661A (en) * | 2018-03-09 | 2018-08-10 | 北京搜狐新媒体信息技术有限公司 | The generation method and system of advertising creative picture |
| TWI763971B (en) * | 2019-01-29 | 2022-05-11 | 美商雅虎廣告技術有限責任公司 | Devices, systems and methods for personalized banner generation and display |
| US20200273062A1 (en) | 2019-02-26 | 2020-08-27 | Soundhound, Inc. | Artificial Intelligence Generation of Advertisements |
| CN112561549A (en) * | 2019-09-25 | 2021-03-26 | 北京国双科技有限公司 | Advertisement generation method, advertisement delivery method, advertisement generation device and advertisement delivery device |
| KR102340724B1 (en) * | 2019-10-24 | 2021-12-17 | 엔에이치엔애드 (주) | Network server and method to provide web pages to user terminals |
| CN111080363B (en) * | 2019-12-19 | 2023-09-29 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
| CN111325607B (en) * | 2020-02-26 | 2023-07-07 | 上海携程商务有限公司 | Marketing page building method, system, equipment and medium |
| CN111612547B (en) * | 2020-05-27 | 2023-11-03 | 恩亿科(北京)数据科技有限公司 | Advertisement creative picture generation method, device, computer equipment and storage medium |
| CN111489419B (en) * | 2020-06-28 | 2021-01-08 | 广州筷子信息科技有限公司 | Poster generation method and system |
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