KR20090039129A - Automatic manufacturing method for advertisement design - Google Patents

Abstract

A method for automatically manufacturing an advertisement design is provided to design an advertisement simply according to a template when a user applies the advertisement through the Internet, and automatically generate an image advertisement. An application server(20) transmits an advertisement template to a user terminal(1). Data about an advertisement template which a user selects is transmitted from the user terminal to the application server. The application server transmits an image stored in an image advertisement DB(31) to the user terminal. The user terminal transmits the selected image data to the application server, and transmits a text which will be used in a text region of the selected template to the application server. The application server stores the transmitted advertisement template, data about the image and text data inputted from the user in an advertisement request DB.

Description

Automatic manufacturing method for advertisement design

The present invention relates to a method and a system for automatically producing an advertisement design, and more particularly, to a method and a system for allowing a user of the system to produce an advertisement with a simple operation without using specialized programs for advertisement production. will be.

The image advertisement is called a promotional material box advertisement and refers to an image having a certain size for advertisement purposes. In other words, it is an advertisement form that is used for advertisement along with a line advertisement in various media such as newspapers, magazines, leaflets, phone books, and living information magazines. The size of the advertisement is generally classified into a full-page advertisement that advertises the whole page, and a 3/4 advertisement, 1/2 advertisement, 1/3 advertisement, 1/4 advertisement, business card advertisement, and tip advertisement.

These image ads can be created simply by text or by mixing images and text. The images used in the advertisement can be created using image editing tools such as Photoshop or Illustrator, and software for electronic publishing such as InDesign or QuarkXpress. The layout is used to create a final image advertisement by placing text and images on each layout.

In addition to the existing media such as newspapers, magazines, and flyers, the production of image advertisements is innumerable due to the recent development of electronic media such as Internet advertisements and e-mails. It will take a big weight. However, image advertisements are often produced with a certain pattern, such as images, promotional texts, or information on the subject of promotion, depending on the purpose or type of use. It can give you many advantages.

As to solve the above problems,

The problem of the present invention is that the user can easily advertise without the knowledge of professional design in the automatic typesetting system for advertisement media such as newspapers, magazines, telephone books, living information papers, price information papers, and advertisements such as business cards and flyers. To provide a method and means to design.

Another object of the present invention is to provide a method and means for automatically generating an image advertisement without using a professional design tool.

In order to achieve the above technical problem,

Advertisement design automatic production method according to the present invention includes the following steps.

In the advertisement template providing step, the application server transmits the advertisement template stored in the pre-built image advertisement database to the user terminal for user selection.

In the advertisement template selection step, the user transmits data about the advertisement template selected from the provided advertisement templates from the user terminal to the application server.

In the image providing step, the application server uses the image stored in the already built image advertisement database as a user terminal for user selection.

In the advertisement content input step, the user terminal transmits data about the selected image to the application server for use in each image area of the template selected by the user, and receives the text to be used in the text area of the selected template from the user. Send to server.

In the image advertisement design storage step, the application server stores the data on the advertisement template and the image transmitted and the text data received from the user in an advertisement request database.

In the image advertisement production step, the application server produces an image advertisement according to the design data of the corresponding advertisement stored in the advertisement request database.

In addition, the above-described image advertising production step may be made of the following steps.

In the electronic document generation step, a new electronic document is generated to form a background of an advertisement to have a predetermined size according to a template stored in the advertisement request database on the electronic document.

In the electronic document construction step, the layout of the advertisement is configured by arranging each layer of an image and text according to a template stored in the advertisement request database.

In the final file forming step, the electronic document having the predetermined layout is stored in the advertisement request database in the form of a final file.

In addition, the present invention may further include the following fine adjustment step after the advertisement content input step.

In the fine adjustment step, the data regarding the size and position of the image changed by the user and the font, color, and size changed from the basic style of the text input from the user are transmitted to the application server.

At this time, the image advertisement design storage step further stores the fine adjustment value changed by the user from the basic template style in the advertisement request database.

In addition, the present invention may further include a correction method comprising the following steps after the above-described steps.

In the completed image advertisement reporting step, the application server transmits the image advertisement generated by claim 1 to the user terminal.

In the correcting step, the steps related to the above-described image production method are performed again only when the user modifies the completed image advertisement.

On the other hand, the automatic advertising method production method according to the present invention includes the following steps.

In the advertisement template providing step, the application server transmits the advertisement template stored in the pre-built image advertisement database to the user terminal for user selection.

In the advertisement template selection step, the user transmits data about the advertisement template selected from the provided advertisement templates from the user terminal to the application server.

In the image uploading step, an image to be used for a specific image area of the selected template is received from a user.

In the image providing step, the application server transmits an image stored in a previously constructed image advertisement database to a user terminal in order to select an image to be used in an image region other than a specific image region directly input by the user of the selected template.

In the advertisement content input step, the user terminal transmits image data directly uploaded by the user and data about the selected image to the application server for use in each image area of the template selected by the user, and inputs text to be used in the text area of the selected template. The user terminal receives the input from the user and transmits it to the application server.

In the image advertisement design storage step, the application server stores the data related to the advertisement template and the image, the image data directly uploaded by the user, and the text data received from the user in the advertisement request database.

In the image advertisement production step, the application server produces an image advertisement according to the design data of the corresponding advertisement stored in the advertisement request database.

In addition, the above-described image advertising production step may be made of the following steps.

In the electronic document generation step, a new electronic document is generated to form a background of an advertisement to have a predetermined size according to a template stored in the advertisement request database on the electronic document.

In the electronic document construction step, the layout of the advertisement is configured by arranging layers of images and texts according to templates stored in the advertisement request database.

In the final file forming step, the electronic document having the predetermined layout is stored in the advertisement request database in the form of a final file.

In addition, the present invention may further include the following fine adjustment step after the advertisement content input step.

In the fine adjustment step, the data regarding the size and position of the image changed by the user and the font, color, and size changed from the basic style of the text input from the user are transmitted to the application server.

At this time, the image advertisement design storage step further stores the fine adjustment value changed by the user from the basic template style in the advertisement request database.

In addition, the present invention may further include a correction method comprising the following steps after the above-described steps.

In the completed image advertisement reporting step, the application server transmits the image advertisement generated by claim 1 to the user terminal.

In the correcting step, the steps related to the above-described image production method are performed again only when the user modifies the completed image advertisement.

From the structural features of the present invention described above,

The present invention allows a user to easily design an advertisement without a professional design in the automatic typesetting system for advertising media such as newspapers, magazines, telephone books, living information papers, price information papers and advertisements such as business cards and flyers. To help.

The present invention also provides a method and means for automatically generating an image advertisement without using a professional design tool directly.

That is, when a user applies for an advertisement through the Internet, it is easy to design an advertisement according to a template provided for each pattern and automatically generate it as an image advertisement so that anyone can easily create an advertisement.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

<Example 1>

Referring to Figure 1 will be described advertising system automatic production system according to the present embodiment. This embodiment includes an image advertisement database, a user database including an advertisement request database, a web server, and an application server.

First, the user terminal 1 will be described with reference to FIG. 1.

Since the present embodiment creates the advertisement design and the image advertisement output based on the Internet, the data relating to the production of the image advertisement is received from the web server 10 to be described later, and the code for the advertisement production and data selection to the web server 10. A program for transmitting a personal computer, such as a mobile phone, a personal computer, etc., in which a program installed by a plug-in method in a web browser can be driven, are all included.

The database 30 will be described with reference to FIG. 1.

The database 30 according to the present embodiment includes an image advertisement database 31 and a user database 32 including an advertisement request database (not shown).

The image advertisement database 31 has a template field and an image field. In the image field, a plurality of images to be used for an advertisement created by an administrator are stored, and in the template field, a plurality of designs for each pattern according to the type of advertisement are stored by the administrator of the system.

The user database 32 stores personal basic information about subscribers subscribed to the system through a web server, and is provided with an advertisement request database (not shown) created for each advertisement applied by the individual.

The advertisement request database stores data about a template and an image selected by the user from the image advertisement database 31, that is, a code number indicating the template and the image, and text data input by the user to be described later and an image uploaded by the user directly. Advertising content such as data is stored.

In addition, the advertisement request database further stores data about the size and position of the image changed from the basic template or image of the image advertisement database when the user makes modifications to the basic template or image when the advertisement is drafted, and the text input from the user is preset. When changed from the default style, data about the changed font, color, and size is stored.

The web server 10 will be described with reference to FIG. 1.

The web server 10 receives the template and image data stored in the image advertisement database 31 described above and transmits the template and image data to the user terminal 1 on the web, and the data regarding the template and image selected by the user to the application server to be described later. Output That is, the web server acts as a communication window between the user and the system through the web in the system.

The application server 20 will be described with reference to FIG. 1.

The application server 20 is a functionally distinct name for the above-described web server 10 and does not mean a physical distinction. Therefore, the application server 20 may be provided with the same computer system as the web server 10 or may be provided independently. . The database 30 described above may likewise be built independently or together with the application server 20.

The application server 20 is responsible for the input and output of the database 30 described above, and proceeds with the overall process for advertising production on the system. The application server 20 transmits the various templates and images stored in the above-described image advertisement database 31 to the user terminal 1 through the web server 10, and the corresponding template when the user selects a specific template and image. And data representing the image and the code data are received and stored in the above-described advertisement request database 32.

After that, when the user inputs the content of the advertisement and finishes the design work, the final data of the image advertisement is created by using the automatic advertisement production means. In the process of inputting content, the style and content are processed in XML format, or the process of inputting content in a text area, such as the automatic advertisement production means, the applicant's Korean Patent No. 10-0743175 "Advertising method using a computer typesetting system And the like may be used.

Hereinafter, the operation and the process according to the present embodiment will be described with reference to FIGS. 1 and 2.

Automatic advertising method production method according to the present embodiment, the advertisement template providing step (S10), the advertisement template selection step (S20), the image providing step (S30), the advertisement content input step (S40), the image advertisement drawing storage step (S50) , The image advertising production step (S60), the complete image advertising reporting step (S70) and the correction selection step (S80).

In the advertisement template providing step (S10), the application server 20 transmits the advertisement template stored in the previously built image advertisement database to the user terminal 1 through the web server 10 for the user's selection.

In the advertisement template selection step S20, the user selects one of the advertisement templates provided in the advertisement template providing step S10. A program installed in the user terminal 1 in the form of a plug-in (hereinafter simply referred to as 'user terminal') receives data about the selected advertisement template, that is, data such as a code representing the corresponding advertisement template from the user terminal 1 to the application server ( 20).

The image uploading step (not shown) is a step of directly uploading an image to be used in an advertisement by a user's selection. The image upload step may be performed at an appropriate step from the advertisement template selection step (S20) to before the image advertisement drawing storage step (S50), but preferably through the image providing step (S30).

In the image providing step S30, the application server 20 transmits the image stored in the image advertisement database 31, which is already constructed, to the user terminal through the web server 10 for the user's selection. That is, the application server 20 transmits images to be applied to the image layer among the layers constituting the advertisement template from the image advertisement database 31 to the user terminal 1 and waits for the user's selection.

If the image upload step (not shown) has already been made, only the image to be applied to the portion other than the image layer to which the image directly uploaded by the user may be provided.

In the advertisement content input step (S40), the user terminal 1 transmits data about the image selected for use in each image area (layer) of the template selected by the user, that is, data representing a corresponding image, such as a code, to the application server. . In addition, the user terminal 1 receives the text to be used in the text area of the selected template from the user and transmits it to the application server 20. In this case, when the above-described image upload step (not shown) is performed, the corresponding image data uploaded by the user is transmitted together.

An example of creating a business card advertisement with respect to the design of the advertisement will be described in detail as follows.

The image advertisement design template previously built in the image advertisement database 31 in the present embodiment was produced by Adobe InDesign.

Each keyword is entered in the text area to change the keyword to the data entered by the user. That is, a keyword has a form of '# keyword #', and an operator may display a text area and write '# keyword #' in the area as shown in the following [Reference 1].

[Reference Figure 1]

The user can use the styles applied by default such as font, color, and size required for the text template, and can also apply a separate style to the '# master_tel #' arbitrarily.

[Reference Figure 2] below represents the image area.

In the case of an image region, as shown in Reference 2 below, an image name may be expressed using a decoration provided by InDesign. This part is used to place the image selected in the template in the image template area but does not appear in print or final ad output.

[Reference Figure 2]

The final template is illustrated in FIG. 3. At this time, '# notice_com #' means company name, '# add_line #' means ad text, '# com_add #' means company address, '# add_tel2' means additional number, and 'adoc_pic' means background image template name, ' The business card 1 'means a business card template name. At the bottom of each template, the template name is recorded to extract a template list and to recognize each.

In addition, the present invention may further include the following fine adjustment step (not shown) after the advertisement content input step (S40). The fine adjustment step refers to a case where there is a change in the size, position, and basic style to be applied to the text area of each of the basically arranged layers included in the basic advertisement template, that is, when the user makes a modification from the basic form.

In the fine adjustment step (not shown), the user terminal 1 stores the data regarding the size and position of the image changed from the basic configuration by the user and the font, color and size changed from the basic style of the text area. To send).

In the image advertisement design storage step (S50), the application server 20 is a step of databaseting the data on the advertisement received through the user terminal 1 or the web server 10. That is, the application server 20 stores the code value for the user-selected advertisement template and image transmitted from the user and the text data received from the user in the advertisement request database provided in the user database 32. If so, the image data is stored in the advertisement request database.

On the other hand, if the fine adjustment step (not shown) has already passed, the value changed from the configuration of the basic template, that is, the above-described fine adjustment data value is further stored in the advertisement request database.

In the image advertisement production step (S60), the application server 20 generates an image advertisement according to the design data of the corresponding advertisement stored in the advertisement request database (not shown). The stage may be subdivided as follows.

In the first step, the electronic document generation step, a new electronic document is generated to form a background of an advertisement in which an advertisement design is placed. At this time, the nature of the electronic document and the background of the advertisement can be set according to the basic size and resolution of the template stored in the advertisement request database.

In the second step, the electronic document construction step, the layout of the advertisement is configured by arranging each layer (image area and text area) of images and text according to a template stored in the advertisement request database. If there is a fine adjustment data value, the layout of the advertisement is configured by reflecting the data in addition to the basic configuration.

In the final file forming step, the final file is stored in the advertisement request database in the form of a final file.

The present embodiment may optionally execute a correction step after all the above-described steps have been performed. The correction step consists of a complete image advertisement reporting step (S70) and optional correction step (S80).

In the completed image advertisement reporting step (S70), the application server 20 transmits the image advertisement generated through the above-described steps to the user terminal 1 through the web server 10. At this time, the final advertisement file may be created and transmitted to the user terminal 1, but it is preferable to simply write the final cyan as an image file and transmit the final cyan file to the user terminal 1.

In the selective correction step (S80), only when the user revises the completed image advertisement again, the steps related to the above-described image production method, that is, steps S10 to S70, are performed again.

Although the preferred embodiments of the present invention have been described above, the technical idea of the present invention is not limited to the above-described preferred embodiments, and various advertisement designs are automatically produced in a range that does not depart from the technical idea of the present invention specified in the claims. It can be implemented in a method and system.

1 is a block diagram schematically showing a system configuration according to the present invention.

2 is a flow chart schematically showing a process according to the present invention.

3 is a schematic view showing an example of a template according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: web server 20: application server

31: Image Ads Database

32: user database

Claims (8)

An advertisement template providing step of transmitting, by an application server, an advertisement template stored in a previously constructed image advertisement database to a user terminal for user selection; An advertisement template selection step of transmitting data regarding an advertisement template selected by the user from the provided advertisement templates to the application server from the user terminal; An image providing step of transmitting, by an application server, an image stored in an already constructed image advertisement database to a user terminal for user selection; Advertisement that the user terminal transmits data about the selected image to the application server for use in each image area of the template selected by the user, receives text to be used in the text area of the selected template from the user and transmits the text to the application server by the user terminal. A content input step; An image advertisement design storage step of storing, by an application server, data relating to the advertisement template and the image transmitted and text data received from a user in an advertisement request database; And And an image advertisement production step of the application server producing an image advertisement according to the design data of the corresponding advertisement stored in the advertisement request database. The method of claim 1, The image ad production step, An electronic document generation step of generating a new electronic document and forming a background of the advertisement to have a predetermined size according to a template stored in the advertisement request database on the electronic document; An electronic document construction step of arranging an advertisement layout by arranging layers of images and texts according to a template stored in the advertisement request database; And And a final file forming step of storing the electronic document in which the predetermined layout is formed in the advertisement request database in the form of a final file. The method according to claim 1 or 2, After the advertisement content input step, Fine-tuning step of transmitting the data about the size and position of the image changed by the user and the font, color and size data changed from the basic style of the text input from the user to the application server, In the image advertising design storage step, the advertising design production method for storing the fine adjustment value changed by the user from the basic template style in the advertisement request database. The method according to claim 1 or 2, Performed after completing all the above steps, A complete image advertisement reporting step of transmitting, by the application server, the image advertisement generated by claim 1 to a user terminal through a web server; And And a correction step of repeating all the steps of claim 1 only when the user modifies the completed image advertisement. An advertisement template providing step of transmitting, by an application server, an advertisement template stored in a previously constructed image advertisement database to a user terminal for user selection; An advertisement template selection step of transmitting data regarding an advertisement template selected by the user from the provided advertisement templates to the application server from the user terminal; An image upload step of receiving an image to be used for a specific image area of the selected template from a user; An image providing step of transmitting, by an application server, an image stored in a previously constructed image advertisement database to a user terminal in order to select an image to be used in an image region other than a specific image region directly input by the user of the selected template; The user terminal sends the image data uploaded directly by the user and the data about the selected image to the application server for use in each image area of the template selected by the user, and receives the text to be used in the text area of the selected template from the user Advertising content input step that the terminal transmits to the application server; An image advertisement design storage step of storing, by an application server, data related to the advertisement template and the image, image data directly uploaded by the user, and the text data received from the user in an advertisement request database; And And an image advertisement production step of the application server producing an image advertisement according to the design data of the corresponding advertisement stored in the advertisement request database. The method of claim 5, The image ad production step, An electronic document generation step of generating a new electronic document and forming a background of the advertisement to have a predetermined size according to a template stored in the advertisement request database on the electronic document; An electronic document construction step of constructing an advertisement layout by arranging respective layers of images and texts according to a template stored in the advertisement request database; And And a final file forming step of storing the electronic document in which the predetermined layout is formed in the advertisement request database in the form of a final file. The method according to claim 5 or 6, After the advertisement content input step, Fine-tuning step of transmitting the data about the size and position of the image changed by the user and the font, color and size data changed from the basic style of the text input from the user to the application server, In the image advertising design storage step, the advertising design production method for storing the fine adjustment value changed by the user from the basic template style in the advertisement request database. The method according to claim 5 or 6, Performed after completing all the above steps, A complete image advertisement reporting step of transmitting, by the application server, the image advertisement generated by claim 1 to a user terminal through a web server; And And a correction step of repeating all the steps of claim 1 only when the user modifies the completed image advertisement.

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