CN111325607B - Marketing page building method, system, equipment and medium - Google Patents
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Abstract
The invention discloses a method, a system, equipment and a medium for constructing a marketing page, wherein the method for constructing the marketing page comprises the following steps: acquiring service data corresponding to a product from a product interface of a service line; splitting the business data into a plurality of product fields according to fields; and classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, wherein the standardized fields are suitable for displaying requirements of different products on the same front-end assembly of the marketing page. The invention realizes that products and products are required to be displayed in a mixed way when the active page is displayed, and products with different service types are displayed in the same product component at the front end. The problems of heavy repetitive work and high work cost caused by carrying out additional design and manufacture according to the specific conditions of each product are solved.
Description
Technical Field
The invention relates to the technical field of Internet, in particular to a method, a system, equipment and a medium for constructing a marketing page.
Background
At present, various websites such as travel websites often need to develop various popularization activities aiming at different businesses, and different popularization activity contents have differences. For product display of an active page (belonging to one of marketing pages), a packaged product information interface is generally taken directly from a back end, namely a server, and product information is directly displayed on a front end page. The method is difficult to process various complex product types, especially travel products. For example, types of travel products include hotels, tickets, group-following products, free-running products, play products, and the like. The hotel products only have a city where the hotel is located, the city with the group tour products have a departure city and a destination city, one product corresponds to a plurality of departure cities or destination cities, and the bus ticket and the ship ticket products correspond to only the departure cities or the destination cities. For the display of the movable page, when products are displayed in a mixed mode, products with different service types cannot be displayed in the same product component at the front end, and each time the products are required to be configured independently according to the conditions of the products, the working cost is high.
In addition, for travel services, products and content (e.g., POIs, beats) cannot be fused. For example, hotel products have a product price, but POIs and travel beats have no product price. For active page display, when such products are displayed in a mixed mode with content, the configuration work cost is high according to the situation of each production line independently.
Finally, in the actual marketing campaign page, in addition to exposing the conventional information of the product itself, marketing promotion information needs to be transmitted, and the marketing atmosphere is exposed through marketing notes and the like. For the existing implementation mode, after each business information interface is packaged, the exposed information cannot be modified according to marketing requirements. For example, the first image of the product or content in the web page cannot be replaced with a picture of the marketing atmosphere, and the product title cannot be modified. Conventional product components can not meet marketing demands, and in the past, designers have spent time in drawing pictures, redesign pictures, titles, prices, marketing labels and the like of products, so that the picture design cost is very high, and the repeatability is heavy.
Disclosure of Invention
The invention aims to overcome the defects that in the prior art, for showing an active page, products with different service types cannot be shown in the same product assembly at the front end when the products are shown in a mixed mode, and each time, additional design and manufacture are required to be carried out according to the specific conditions of each product, so that repeated work is heavy and the working cost is high.
The invention solves the technical problems by the following technical scheme:
in a first aspect, the present invention provides a method for building a marketing page, including the following steps:
acquiring service data corresponding to a product from a product interface of a service line;
splitting the business data into a plurality of product fields according to fields;
and classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, wherein the standardized fields are suitable for the display requirements of different products on the same front-end assembly of the marketing page.
Preferably, the construction method further comprises:
acquiring business data corresponding to the content from a content interface;
splitting the business data corresponding to the content into a plurality of content fields;
the step of classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields comprises the following steps:
and classifying and summarizing the product fields of all the business lines and the content fields of all the contents to obtain a plurality of standardized fields, wherein the standardized fields are suitable for the display requirements of different products and/or different contents on the same front-end component of the marketing page.
Preferably, the standardized field includes at least one of a field that the front-end component needs to call for presentation, a field that the front-end component needs to mark a jump, and a field that the front-end component uses to make marketing labels and atmospheres.
Preferably, the product field includes at least one of a product name, a city in which the product is located, a product description, and a product profile;
the content comprises a travel beat and a POI;
the content field corresponding to the travel beat comprises at least one of a travel beat content title, a content document, a release time, a publisher and a key scenic spot or city;
the content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
Preferably, the construction method further comprises:
and displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page.
Preferably, the standardized field includes a configurable field and a fixed field;
the construction method further comprises the following steps: reconfiguring the configurable fields corresponding to the service data of the products and/or the contents to be displayed, and generating corresponding updated fields;
the step of displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page comprises the following steps:
and displaying the fixed field and the updated field corresponding to the service data of the product and/or the content to be displayed on the same front-end component of the marketing page.
Preferably, the configurable fields include fields corresponding to the display pictures and/or titles to be displayed.
In a second aspect, the present invention also provides a system for building a marketing page, including:
the first acquisition module is used for acquiring service data corresponding to a product from a product interface of the service line;
the first splitting module is used for splitting the business data into a plurality of product fields according to fields;
and the standardized processing module is used for classifying and summarizing the product fields of all the business lines and the content fields of all the contents to obtain a plurality of standardized fields, and the standardized fields are suitable for the display requirements of different products and/or different contents on the same front-end assembly of the marketing page.
Preferably, the building system further comprises:
the second acquisition module is used for acquiring service data corresponding to the content from the content interface;
the second splitting module is used for splitting the business data corresponding to the content into a plurality of content fields;
the standardized processing module is used for classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, and the standardized fields are suitable for display requirements of different products and/or different contents on the same front-end component of the marketing page.
Preferably, the standardized field includes at least one of a field that the front-end component needs to call for presentation, a field that the front-end component needs to mark a jump, and a field that the front-end component uses to make marketing labels and atmospheres.
Preferably, the product field includes at least one of a product name, a city in which the product is located, a product description, and a product profile;
the content comprises a travel beat and a POI;
the content field corresponding to the travel beat comprises at least one of a travel beat content title, a content document, a release time, a publisher and a key scenic spot or city;
the content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
Preferably, the building system further comprises:
and the display module is used for displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page.
Preferably, the standardized field includes a configurable field and a fixed field;
the building system further comprises: the configuration module is used for reconfiguring the configurable fields corresponding to the service data of the products and/or the contents to be displayed, and generating corresponding updated fields;
the display module is used for displaying the fixed field and the updated field corresponding to the business data of the product and/or the content to be displayed on the same front-end component of the marketing page.
Preferably, the configurable fields include fields corresponding to the display pictures and/or titles to be displayed.
In a third aspect, the present invention provides an electronic device, including a processor, a memory, and a computer program stored on the memory and executable on the processor, where the computer program when executed by the processor implements a method for building a marketing page according to the first aspect.
In a fourth aspect, the present invention provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of a method of building a marketing page according to the first aspect.
The invention has the positive progress effects that: the method, the system, the equipment and the medium for constructing the marketing page are provided, and service data corresponding to products are obtained through a product interface of a service line; splitting business data into a plurality of product fields according to fields; and classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, wherein the standardized fields meet the display requirement of the same product component at the front end of different products in the active page. The invention realizes that products and products are required to be displayed in a mixed way when the active page is displayed, and products with different service types are displayed in the same product component at the front end. The problems of heavy repetitive work and high work cost caused by carrying out additional design and manufacture according to the specific conditions of each product are solved.
Drawings
Fig. 1 is an application environment schematic diagram of a method for setting up a marketing page according to embodiment 1 of the present invention.
Fig. 2 is a flowchart of a method for setting up a marketing page according to embodiment 1 of the present invention.
Fig. 3 is a schematic block diagram of a system for building a marketing page according to embodiment 2 of the present invention.
Fig. 4 is a schematic hardware structure of an electronic device according to embodiment 3 of the present invention.
Detailed Description
The invention is further illustrated by means of the following examples, which are not intended to limit the scope of the invention.
Example 1
The method for constructing the marketing page is used for displaying the marketing page after front-end data and back-end data are fused. The method for constructing the marketing page can be applied to an application environment as shown in fig. 1, wherein the front end 1 is a website foreground part and is communicated with a server through a network. The front end may also be a web page running on a browser such as a computer device, PC, client, etc. for viewing by the user. The computer device may be, but is not limited to, various personal computers, notebook computers, smartphones, tablet computers, and portable wearable devices, and the server 2 may be implemented as a stand-alone server or a server cluster composed of a plurality of servers. The server is applied to an intelligent building platform of the marketing page, and the intelligent building platform is used for creating the marketing page or the activity page, communicating with the back end through a preset interface and carrying out data management and revision of marketing modification requirements on activity data related to the marketing activity by utilizing the background configuration 3.
In this embodiment, referring to fig. 2, a method for setting up a marketing page is provided, and the method is applied to the server in fig. 1, that is, the back end is illustrated as an example, and the method includes the following steps:
step S11, the server acquires service data corresponding to the product from a product interface of the service line.
And step S12, splitting the business data corresponding to the product into a plurality of product fields according to the fields.
Step S13, service data corresponding to the content is obtained from the content interface.
Step S14, splitting the business data corresponding to the content into a plurality of content fields.
And S15, classifying and summarizing the product fields of all the business lines and the content fields of all the contents to obtain a plurality of standardized fields.
Wherein the standardized fields include a configurable field and a fixed field. The standardized fields are applicable to the presentation requirements of different products and/or different content on the same front-end component of the marketing page.
And S16, reconfiguring the configurable fields corresponding to the service data of the products and/or the contents to be displayed, and generating corresponding updated fields.
And S17, displaying the fixed field and the updated field corresponding to the service data of the product and/or the content to be displayed on the same front-end component of the marketing page.
In step S11 of this embodiment, each service data required when the marketing page is built is obtained from the preset product interfaces corresponding to each different service line. Wherein the products include hotel, ticket, group-following products, free-running products and play products. The service line 1 corresponds to the product interface 1, and hotel service data are acquired from the product interface 1; the service line 2 corresponds to the product interface 2, and ticket service data are acquired from the product interface 2; the service line 3 corresponds to the product interface 3, and the product service data of the follow-up group tour is obtained from the product interface 3; the service line 4 corresponds to the product interface 4, and free-running product service data are acquired from the product interface 4; the service line 5 corresponds to the product interface 5, and the play product service data is acquired from the product interface 5.
The preset product interfaces may be API interfaces (Application Program Interface, application program interfaces), and the marketing page may be an H5 page (HTML 5 page, a page constructed using the fifth generation hypertext markup language) for the user to participate in the marketing campaign. The service data corresponding to the product obtained by the product interface can also be hotel mall service data, food forest service data, civil service data, custom-made game service data, ship ticket service data, automobile ticket service data, gift card product service data and the like.
In step S12 of this embodiment, the service data acquired from different product interfaces are split to generate a plurality of mutually independent product fields.
Wherein the product field includes at least one of a product name, a city in which the product is located, a product description, and a product profile.
For example, the product field "full verde" may be expressed as "123456", "bussinessid", 11260826, "name", "full verde", "eName", "pinYin", "quate ju de (xin jie kou dian)", "address", "Wang Jie mapping building 4", "phone", "02558782277", "02558783377", "tagId", 4899, "tagName", and "north kyphosis", etc.
In this embodiment, the content includes a travel beat and a POI. And acquiring business data corresponding to each content required by setting up the marketing page from preset different content interfaces. For example, service data corresponding to a trip is acquired from the content interface 1; and acquiring service data corresponding to the POI from the content interface 2.
The content fields corresponding to the travel beats include at least one of a travel beat content title, a content document, a release time, a publisher, and a mentioned key attraction or city.
The content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
In step S15 of this embodiment, the fields after splitting are classified and summarized, that is, normalized, so as to generate several fields after normalization, which are called normalized fields. Specific methods of normalization processing the present application is not specifically limited, but in practice, which fields need to be normalized, whether they are normalized according to what category, such as classified according to priced and un-priced, or classified according to whether there is a departure destination, these may be self-induced, summarized and refined according to the actual business scenario, and processed by those skilled in the art.
It should be noted that, although the above examples describe a manner of classifying and summarizing, that is, a manner of data standardization processing, those skilled in the art can understand that the disclosure is not limited thereto, and those skilled in the art can flexibly and self-summarize how to refine the standardized processing according to the actual application scenario, and classify and summarize according to what rules.
The front end component can be a block-shaped product display component or a rectangular carousel product component.
The front-end component is a component configured on a web page that is presented to a user for browsing on a browser such as a client.
The plurality of standardized fields include at least one of a field that the front-end component needs to call for presentation, a field that the front-end component needs to mark hops, and a field that the front-end component uses to make marketing labels and atmospheres.
For example, marketing pages are originally in place of a related activity of a winter skiing theme, the wine store name is "a certain hotel", and the front-end page now needs to be subjected to marketing labels to attract users to click to view. The hotel name needs to be modified into a field to be displayed corresponding to 'best certain of a certain skiing place', 'best suitable for a certain of a hotel with a snow viewing prospect', namely a standardized field required for building the theme of the marketing page.
In this embodiment, product fields generated after splitting service data acquired from product interfaces corresponding to service line 1, service line 2, service line 3, service line 4, and service line 5, and content fields generated after splitting service data acquired from content interfaces are classified and summarized to generate standardized fields. The standardized field may satisfy that different products and/or different content are presented in the same front-end component of the front-end marketing page. And loading standardized fields through the instantiated components to realize that the marketing page is displayed on the front-end components of the method for constructing the same marketing page.
The embodiment can realize that each standardized field corresponding to the business line of the product and the content required to be displayed on the marketing page, each standardized field corresponding to the business data of the product crossing the business line and each standardized field corresponding to the content are commonly displayed in the same component of the front-end marketing page.
In one possible implementation manner, the product title class, the hotel product title class, the group-following product title class, the ticket product title class, the content title class of the travel beat and the content title class of the POI can be subjected to field splitting in a unified manner, and then classified and summarized to generate corresponding standardized fields. The standardized fields are mixed and displayed on the same front-end component of the marketing page.
The configurable fields comprise fields corresponding to the display pictures and/or titles to be displayed.
The server obtains service data from the product interface or the content interface of each service line, performs field splitting, and then performs classified summarization on each split product field, namely, generates a plurality of standardized fields after standardized processing. The standardized fields comprise configurable fields and fixed fields, wherein the configurable fields can be externally placed in a background configuration for modification, and the configurable fields corresponding to service lines of products or contents to be displayed are modified again to generate new fields. And displaying updated fields corresponding to the service data of the products and the contents to be displayed. The embodiment can meet the changing requirement of the marketing page, and when an operator needs to modify the display content of the marketing page, the configurable field part can be directly re-edited in the background to complete the changing requirement of marketing.
In one possible implementation manner, the rendering of the marketing atmosphere in the marketing page is completed by modifying the field corresponding to the display picture in the configurable field; the setting up of the marketing atmosphere in the marketing page may also be accomplished by modifying the title to be presented in the configurable field.
For example, in the prior art, the data displayed by the front-end page comes from an interface provided by the back-end, and a product of a hotel in the back-end interface is named as a hotel, and the hotel is directly displayed on the active page so as to be not attractive to the user. The modification words, such as "some hotels most popular in the last 30 days", need to be set, and the prior art cannot meet the requirement of configuration modification titles, and can only make one edited picture. The picture of the hotel and the text to be displayed are placed in the picture of the hotel, namely, the hotel which is the most popular in the last 30 days, and the clicked secondary page link is configured, so that the drawing cost is high, the flow is too long, and the requirements of rapid online and multiple themes of activities are not met. In the embodiment, the title to be displayed in the configurable field is modified, so that the marketing atmosphere in the marketing page can be set off, and the problems of heavy repetitive work and high work cost caused by the fact that in the prior art, additional design and manufacture are required to be carried out according to the specific conditions of each product individually are solved.
In the embodiment, service data corresponding to a product is obtained through a product interface of a service line; splitting business data into a plurality of product fields according to fields; acquiring business data corresponding to the content from the content interface, and splitting the business data corresponding to the content into a plurality of content fields; and classifying and summarizing the product fields of all service lines and the content fields of all contents to obtain a plurality of standardized fields, wherein the standardized fields are applicable to the display requirements of different products and/or different contents on the same front-end assembly of a marketing page. The invention realizes that products and products or products and contents are displayed in the same component at the front end when the active page is displayed. The problems of heavy repetitive work and high work cost caused by carrying out additional design and manufacture according to the specific conditions of each product are solved.
Example 2
The embodiment provides a system for building a marketing page, as shown in fig. 3, specifically including a first obtaining module 110, a first splitting module 120, a second obtaining module 130, a second splitting module 140, a standardized processing module 150, a configuration module 160, and a display module 170.
The first acquiring module 110 is configured to acquire service data corresponding to a product from a product interface of a service line.
The first obtaining module 110 obtains each service data required by building the marketing page from a product interface corresponding to each preset different service line.
For example, the service line 1 corresponds to the product interface 1, and hotel service data is acquired from the product interface 1; the service line 2 corresponds to the product interface 2, and ticket service data are acquired from the product interface 2; the service line 3 corresponds to the product interface 3, and the product service data of the follow-up group tour is obtained from the product interface 3; the service line 4 corresponds to the product interface 4, and free-running product service data are acquired from the product interface 4; the service line 5 corresponds to the product interface 5, and the play product service data is acquired from the product interface 5.
The preset product interface may be an API interface (Application Program Interface ), and the marketing page may be an H5 page (HTML 5 page, a page constructed using the fifth generation hypertext markup language) for the user to participate in the marketing campaign. The service data corresponding to the product obtained by the product interface can also be hotel mall service data, food forest service data, civil service data, custom-made game service data, ship ticket service data, automobile ticket service data, gift card product service data and the like.
The first splitting module 120 is configured to split the service data into a plurality of product fields according to the fields.
The first splitting module 120 splits the service data obtained from different product interfaces to generate a plurality of mutually independent product fields.
Wherein the product field includes at least one of a product name, a city in which the product is located, a product description, and a product profile.
For example, the product field "full verde (new street store)" may be expressed as "123456", "businessId", 11260826, "name", "full verde (new street store)", "eName", "pinYin", "quat ju de (xin jie kou dian)", "address", "Wang Jie mapping building 4", "phone", "02558782277", "02558783377", "tagId", 4899, "tagName", beijing opera ", and the like.
The second obtaining module 130 is configured to obtain service data corresponding to the content from the content interface.
In this embodiment, the content includes a travel beat and a POI. The second obtaining module 130 obtains service data corresponding to each content required when the marketing page is built from each preset different content interface. For example, service data corresponding to a trip is acquired from the content interface 1; and acquiring service data corresponding to the POI from the content interface 2.
The second splitting module 140 is configured to split the service data corresponding to the content into a plurality of content fields.
The content fields corresponding to the travel beats include at least one of a travel beat content title, a content document, a release time, a publisher, and a mentioned key attraction or city.
The content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
The standardized processing module 150 is configured to classify and summarize the product fields of all the service lines and the content fields of all the contents to obtain a plurality of standardized fields, where the standardized fields are applicable to display requirements of different products and/or different contents on the same front-end component of the marketing page. Wherein the standardized fields include a configurable field and a fixed field.
The normalization processing module 150 performs classification summarization, that is, normalization processing on the split fields, and generates several fields after normalization processing, which are called normalized fields. Specific methods of normalization processing the present application is not specifically limited, but in practice, which fields need to be normalized, whether they are normalized according to what category, such as classified according to priced and un-priced, or classified according to whether there is a departure destination, these may be self-induced, summarized and refined according to the actual business scenario, and processed by those skilled in the art.
It should be noted that, although the above examples describe a manner of classifying and summarizing, that is, a manner of data standardization processing, those skilled in the art can understand that the disclosure is not limited thereto, and those skilled in the art can flexibly and self-summarize how to refine the standardized processing according to the actual application scenario, and classify and summarize according to what rules.
The front end component can be a block-shaped product display component or a rectangular carousel product component.
The front-end component is a component configured on a web page that is presented to a user for browsing on a browser such as a client.
The plurality of standardized fields include at least one of a field that the front-end component needs to call for presentation, a field that the front-end component needs to mark hops, and a field that the front-end component uses to make marketing labels and atmospheres.
For example, marketing pages are originally in place of a related activity of a winter skiing theme, the wine store name is "a certain hotel", and the front-end page now needs to be subjected to marketing labels to attract users to click to view. The hotel name needs to be modified into a field to be displayed corresponding to 'best certain of a certain skiing place', 'best suitable for a certain of a hotel with a snow viewing prospect', namely a standardized field required for building the theme of the marketing page.
In this embodiment, the normalization processing module 150 classifies and gathers the product fields generated after splitting the service data acquired from the product interfaces corresponding to the service line 1, the service line 2, the service line 3, the service line 4, and the service line 5, and the content fields generated after splitting the service data acquired by the content interfaces, to generate the normalization fields. The standardized field may satisfy that different products and/or different content are presented in the same front-end component of the front-end marketing page. And loading standardized fields through the instantiated components to realize that the marketing page is displayed on the front-end components of the method for constructing the same marketing page.
In this embodiment, the configuration module 160 is configured to reconfigure a configurable field corresponding to service data of a product and/or content to be displayed, so as to generate a corresponding updated field.
The display module 170 is configured to display the fixed field and the updated field corresponding to the service data of the product and/or the content to be displayed on the same front-end component of the marketing page.
The configurable fields comprise fields corresponding to the display pictures and/or titles to be displayed.
Specifically, the display module 170 displays all the standardized fields corresponding to the service lines of the product and the content to be displayed on the marketing page, all the standardized fields corresponding to the service data of the product crossing the service lines, and all the standardized fields corresponding to the service lines of the content together in the same component of the front marketing page.
For example, standardized fields corresponding to key scenic spots in a trip and standardized fields corresponding to business data of products are displayed in one component; the standardized fields corresponding to the topic contents in the POI and the standardized fields corresponding to the topic contents in the POI are displayed in one component; the standardized fields corresponding to the products across the business lines are presented in one component.
In one possible implementation manner, the product title class, the hotel product title class, the group-following product title class, the ticket product title class, the content title class of the travel beat and the content title class of the POI can be subjected to field splitting in a unified manner, and then classified and summarized to generate corresponding standardized fields. The standardized fields are mixed and displayed on the same front-end component of the marketing page.
Specifically, after the first obtaining module 110 and the second obtaining module 130 of the marketing page building system obtain service data from the product interface or the content interface of each service line, after the first splitting module 120 and the second splitting module 140 split the fields, the standardized processing module 150 performs classification summarization on each split product field, that is, generates a plurality of standardized fields after standardized processing. The standardized fields comprise configurable fields and fixed fields, wherein the configurable fields can be used for playing services to a back-end server, and the configurable fields corresponding to service lines of products or contents to be displayed are modified again to generate new fields. The display module 160 may display updated fields corresponding to the business data of the product and/or content to be displayed. By means of the method, the changing requirement of the marketing page can be met, and when an operator needs to modify the display content of the marketing page, the configurable field part can be directly edited again in the server, so that the changing requirement of marketing is completed.
In one possible implementation manner, the rendering of the marketing atmosphere in the marketing page is completed by modifying the field corresponding to the display picture in the configurable field; the setting up of the marketing atmosphere in the marketing page may also be accomplished by modifying the title to be presented in the configurable field.
For example, the data displayed by the client page comes from a server or an interface provided by the back end, and a product of a hotel in the back end interface is named as a hotel, and the hotel is displayed on the active page directly to be not attractive enough for users. The modification words, such as "some hotels most popular in the last 30 days", need to be set, and the prior art cannot meet the requirement of configuration modification titles, and can only make one edited picture. The picture of the hotel and the text to be displayed are placed in the picture of the hotel, namely, the hotel which is the most popular in the last 30 days, and the clicked secondary page link is configured, so that the drawing cost is high, the flow is too long, and the requirements of rapid online and multiple themes of activities are not met. The modification of the title to be displayed in the configurable field can be utilized to complete the baking of the marketing atmosphere in the marketing page.
The embodiment provides a system for building a marketing page, which is designed with a first acquisition module, a first splitting module, a second acquisition module, a second splitting module, a standardized processing module, a configuration module and a display module. The first acquisition module acquires service data corresponding to a product from a product interface of a service line, the first splitting module splits the service data into a plurality of product fields according to fields, the second acquisition module acquires service data corresponding to content from a content interface, and the second splitting module is used for splitting the service data corresponding to the content into a plurality of content fields. The standardized processing module classifies and gathers the product fields of all business lines and the content fields of all contents to obtain a plurality of standardized fields, and the standardized fields are applicable to the display requirements of different products and/or different contents on the same front-end assembly of a marketing page. The configuration module is used for reconfiguring configurable fields corresponding to the service data of the products and/or the contents to be displayed, generating corresponding updated fields, and the display module is used for displaying fixed fields corresponding to the service data of the products and/or the contents to be displayed and the updated fields in the same front-end assembly of the marketing page. The invention realizes that products and products or products and contents are displayed in the same component at the front end when the active page is displayed. The problems of heavy repetitive work and high work cost caused by carrying out additional design and manufacture according to the specific conditions of each product are solved.
Example 3
Fig. 4 is a schematic structural diagram of an electronic device according to the present embodiment. The electronic device includes a memory, a processor, and a computer program stored in the memory and capable of running on the processor, where the processor implements the method for building the marketing page of embodiment 1 when executing the program, and the electronic device 30 shown in fig. 4 is merely an example, and should not impose any limitation on the functions and the application scope of the embodiment of the present invention.
The electronic device 30 may be in the form of a general purpose computing device, which may be a server device, for example. Components of electronic device 30 may include, but are not limited to: the at least one processor 31, the at least one memory 32, a bus 33 connecting the different system components, including the memory 32 and the processor 31.
The bus 33 includes a data bus, an address bus, and a control bus.
The processor 31 executes various functional applications and data processing, such as the method of constructing a marketing page of embodiment 1 of the present invention, by running a computer program stored in the memory 32.
The electronic device 30 may also communicate with one or more external devices 34 (e.g., keyboard, pointing device, etc.). Such communication may be through an input/output (I/O) interface 35. Also, model-generating device 30 may also communicate with one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet, via network adapter 36. As shown, network adapter 36 communicates with the other modules of model-generating device 30 via bus 33. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in connection with the model-generating device 30, including, but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID (disk array) systems, tape drives, data backup storage systems, and the like.
It should be noted that although several units/modules or sub-units/modules of an electronic device are mentioned in the above detailed description, such a division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more units/modules described above may be embodied in one unit/module in accordance with embodiments of the present invention. Conversely, the features and functions of one unit/module described above may be further divided into ones that are embodied by a plurality of units/modules.
Example 4
The present embodiment provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the method of building a marketing page of embodiment 1.
More specifically, among others, readable storage media may be employed including, but not limited to: portable disk, hard disk, random access memory, read only memory, erasable programmable read only memory, optical storage device, magnetic storage device, or any suitable combination of the foregoing.
In a possible embodiment, the invention may also be realized in the form of a program product comprising program code for causing a terminal device to carry out the steps of the method of constructing a marketing page implementing embodiment 1, when said program product is run on the terminal device.
Wherein the program code for carrying out the invention may be written in any combination of one or more programming languages, which program code may execute entirely on the user device, partly on the user device, as a stand-alone software package, partly on the user device and partly on the remote device or entirely on the remote device.
While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that this is by way of example only, and the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the principles and spirit of the invention, but such changes and modifications fall within the scope of the invention.
Claims (14)
1. The method for building the marketing page is characterized by comprising the following steps of:
acquiring service data corresponding to a product from a product interface of a service line;
splitting the business data into a plurality of product fields according to fields;
classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, wherein the standardized fields are suitable for the display requirements of different products on the same front-end assembly of the marketing page;
acquiring business data corresponding to the content from a content interface;
splitting the business data corresponding to the content into a plurality of content fields;
the step of classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields comprises the following steps:
and classifying and summarizing the product fields of all the business lines and the content fields of all the contents to obtain a plurality of standardized fields, wherein the standardized fields are suitable for the display requirements of different products and/or different contents on the same front-end component of the marketing page.
2. The method of claim 1, wherein the standardized fields include at least one of a field that the front-end component needs to invoke a presentation, a field that the front-end component needs to mark a jump, and a field that the front-end component uses to make marketing labels and atmospheres.
3. The method of claim 1, wherein the product field comprises at least one of a product name, a city in which the product is located, a product description, and a product profile;
the content comprises a travel beat and a POI;
the content field corresponding to the travel beat comprises at least one of a travel beat content title, a content document, a release time, a publisher and a key scenic spot or city;
the content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
4. The method of building a marketing page of claim 1, wherein the method of building further comprises:
and displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page.
5. The method of building a marketing page of claim 4, wherein the standardized fields comprise configurable fields and fixed fields;
the construction method further comprises the following steps: reconfiguring the configurable fields corresponding to the service data of the products and/or the contents to be displayed, and generating corresponding updated fields;
the step of displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page comprises the following steps:
and displaying the fixed field and the updated field corresponding to the service data of the product and/or the content to be displayed on the same front-end component of the marketing page.
6. The method for building a marketing page according to claim 5, wherein the configurable fields comprise fields corresponding to display pictures and/or titles to be displayed.
7. A marketing page building system, comprising:
the first acquisition module is used for acquiring service data corresponding to a product from a product interface of the service line;
the first splitting module is used for splitting the business data into a plurality of product fields according to fields;
the standardized processing module is used for classifying and summarizing the product fields of all the business lines to obtain a plurality of standardized fields, and the standardized fields are suitable for the display requirements of different products on the same front-end assembly of the marketing page;
the building system further comprises:
the second acquisition module is used for acquiring service data corresponding to the content from the content interface;
the second splitting module is used for splitting the business data corresponding to the content into a plurality of content fields;
the standardized processing module is used for classifying and summarizing the product fields of all the business lines and the content fields of all the contents to obtain a plurality of standardized fields, and the standardized fields are suitable for the display requirements of different products and/or different contents on the same front-end assembly of the marketing page.
8. The marketing page building system of claim 7, wherein the standardized fields comprise at least one of a field that the front-end component needs to invoke a presentation, a field that the front-end component needs to mark a jump, and a field that the front-end component uses to make marketing labels and atmospheres.
9. The marketing page building system of claim 8, wherein the product field comprises at least one of a product name, a city in which the product is located, a product description, and a product profile;
the content comprises a travel beat and a POI;
the content field corresponding to the travel beat comprises at least one of a travel beat content title, a content document, a release time, a publisher and a key scenic spot or city;
the content field corresponding to the POI comprises at least one of a POI title, a subtitle, a text description, title content, theme content and longitude and latitude.
10. The marketing page building system of claim 7, wherein the building system further comprises:
and the display module is used for displaying the standardized fields corresponding to the service data of the products and/or the contents to be displayed on the same front-end component of the marketing page.
11. The marketing page building system of claim 10, wherein the standardized fields comprise configurable fields and fixed fields;
the building system further comprises: the configuration module is used for reconfiguring the configurable fields corresponding to the service data of the products and/or the contents to be displayed, and generating corresponding updated fields;
the display module is used for displaying the fixed field and the updated field corresponding to the business data of the product and/or the content to be displayed on the same front-end component of the marketing page.
12. The marketing page building system of claim 11, wherein the configurable fields comprise fields corresponding to presentation pictures and/or titles to be presented.
13. An electronic device comprising a processor, a memory and a computer program stored on the memory and executable on the processor, which when executed by the processor implements the method of building a marketing page according to any of the claims 1-6.
14. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, implements the steps of the method of building a marketing page according to any one of claims 1-6.
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