CN105228010B - A kind of method and device that TV interaction systems interactive information is set - Google Patents

A kind of method and device that TV interaction systems interactive information is set Download PDF

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Publication number
CN105228010B
CN105228010B CN201510626524.6A CN201510626524A CN105228010B CN 105228010 B CN105228010 B CN 105228010B CN 201510626524 A CN201510626524 A CN 201510626524A CN 105228010 B CN105228010 B CN 105228010B
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CN
China
Prior art keywords
information
interaction
interactive information
user
play time
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CN201510626524.6A
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Chinese (zh)
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CN105228010A (en
Inventor
呼伦夫
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Filing date
Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510626524.6A priority Critical patent/CN105228010B/en
Publication of CN105228010A publication Critical patent/CN105228010A/en
Application granted granted Critical
Publication of CN105228010B publication Critical patent/CN105228010B/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies

Abstract

The invention discloses it is a kind of be arranged TV interaction systems interactive information method and device, to attract user combine mobile terminal function, participate in televise video rating with interact.The described method includes: obtaining the play time information of TV programme;According to the play time, interactive information is set.The play time that the present invention passes through acquisition TV program information, determining may watch TV the group of video content in this period, for the group, the classification of interactive information is set, enhance the interest that user participates in interaction by the interactive information that the method is arranged, and will be in the supplement of interactive information and recommendation information to the user terminal of the group.Using user terminal, to pass through interactive information during televising video, participate in the interaction of TV programme, attract user participate in televise video rating with interact, improve the audience ratings of TV programme, and enhance user participation interactivity and visual experience.

Description

A kind of method and device that TV interaction systems interactive information is set
Technical field
The present invention relates to Internet technical field, in particular to a kind of method that TV interaction systems interactive information is set and Device.
Background technique
Existing radio data system, business offer be it is unidirectional, user is merely able to passively receive, and grasps from user is practical From the point of view of making, live streaming is only supported to enter play, exit the simple operations such as broadcasting, switching channels.The arrangement of time of TV programme is solid Fixed, user can only enjoy specific service at the appointed time.
With the development of development of Mobile Internet technology, mobile terminal, for example, the popularity rate of mobile phone is very high, user can pass through Mobile terminal appreciates the multimedia content on internet, to influence the rating of broadcast television service.
During televising video, user is attracted to combine the function of mobile terminal, participates in video of televising Rating with interact be Polarizations for Target Discrimination in Clutter a direction, how to attract user using mobile terminal participate in TV programme interaction, be One urgent problem to be solved.
Summary of the invention
The present invention provides a kind of method and device that TV interaction systems interactive information is arranged, and moves to attract user to combine The function of dynamic terminal, the rating for the video that participates in televising with interact.
The present invention provides a kind of method that TV interaction systems interactive information is arranged, comprising:
Obtain the play time information of TV programme;
According to the play time, the age segment information of viewer is determined;
According to the age segment information, the classification information of interactive information is set;
According to the classification information, interactive information is set;
According to the play time, the data of the interaction solicited message of record are obtained;
According to the interaction solicited message, the user information for participating in the interaction is determined;
According to the user information, the user terminal of pre- push interaction is determined;
Interactive information is pushed to the user terminal.
The present invention also provides a kind of devices that TV interaction systems interactive information is arranged, comprising:
Module is obtained, for obtaining the play time information of TV programme;
Setup module includes audience information unit, class location and interaction setting unit, wherein the audience information unit For determining the age segment information of viewer according to the play time;The class location is used for according to the age bracket The classification information of interactive information is arranged in information;Interactive information is arranged according to the classification information in the interaction setting unit;
Terminal deciding module includes data capture unit, user information unit and subscriber terminal unit, wherein the data Acquiring unit is used to obtain the data of the interaction solicited message of record according to the play time;The user information unit is used According to the interaction solicited message, the user information for participating in the interaction is determined;The subscriber terminal unit is used for according to institute User information is stated, determines the user terminal of pre- push interaction;
Pushing module, for pushing interactive information to the user terminal.
The present invention passes through the play time for obtaining TV program information, and determination may watch TV in video in this period The classification of interactive information is arranged for the group in the group of appearance, enhances user by the interactive information that the method is arranged and participates in The interest of interaction, and will be in the supplement of interactive information and recommendation information to the user terminal of the group.To be broadcast in TV During putting video, the interaction of TV programme is participated in by interactive information using user terminal, user is attracted to participate in TV Play video rating with interact, improve the audience ratings of TV programme, and enhance user participation interactivity and vision Experience.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification It obtains it is clear that understand through the implementation of the invention.The objectives and other advantages of the invention can be by written explanation Specifically noted structure is achieved and obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
Attached drawing is used to provide further understanding of the present invention, and constitutes part of specification, with reality of the invention It applies example to be used to explain the present invention together, not be construed as limiting the invention.In the accompanying drawings:
Fig. 1 is a kind of process signal of method that TV interaction systems interactive information is arranged provided in an embodiment of the present invention Figure.
Fig. 2 is the schematic diagram of television video that interactive signal is added to.
Fig. 3 is that a kind of theory structure of device that TV interaction systems interactive information is arranged provided in an embodiment of the present invention shows It is intended to.
Specific embodiment
Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings, it should be understood that preferred reality described herein Apply example only for the purpose of illustrating and explaining the present invention and is not intended to limit the present invention.
The present invention provides a kind of method that TV interaction systems interactive information is arranged, referring to Fig. 1, comprising:
The play time information of S100 acquisition TV programme;
In interactive television system of the invention, by television video picture, user being made to exist interactive information configuration Watch TV video when, the interaction of TV programme can be participated in.Referring to fig. 2, venues for football relay in, the upper left side of video by Nike sponsor provide interactive event, user utilize mobile phone terminal, referring to fig. 2, shown in mobile phone screen, participate in television video Interaction.
Possible rating community information can be obtained ahead of time in the information such as the play time according to TV programme, thus will letter Breath is pushed to the biggish group of prediction possibility.
Interactive information is arranged according to the play time in S200.
Interactive information is set mainly for possible rating group, improves a possibility that they participate in interaction, passes through TV Possible rating community information can be obtained ahead of time in the information such as the play time of program.
Preferably, described according to the play time, it is arranged after interactive information, further includes: determine pre- push interaction User terminal;Interactive information is pushed to the user terminal.
Acquisition will push those of interactive information user terminal information, push interactive information to the user terminal, mention It is high that they participate in a possibility that interacting.
Preferably, it includes: to obtain the mutual of record according to the play time that the determination pushes the user terminal of interaction in advance The data of dynamic solicited message determine the user information for participating in the interaction according to the interaction solicited message;According to the user Information determines the user terminal of pre- push interaction.
By participating in the information of interaction in the past, the user terminal of pre- push interaction is determined.
Preferably, described according to the user information, after the user terminal for determining pre- push interaction, further includes: to institute State user terminal push interaction guidance information.
A possibility that user terminal of the pre- push interaction of excitation participates in interaction, Xiang Suoshu user terminal push interaction guidance letter Breath.
Preferably, described according to the play time, it includes: to determine and receive according to the play time that interactive information, which is arranged, Depending on the age segment information of spectators;According to the age segment information, the classification information of interactive information is set;Believed according to the classification Interactive information is arranged in breath.
Different classes of interactive information is set for different rating groups, for example, middle school student's rating group may be to generation Keen interest is had in the middle school teaching of various countries, boundary is relevant, and the interactive information classification to be arranged is provided, this classification is set Interactive information.
For method provided in an embodiment of the present invention by the play time of acquisition TV program information, determination can in this period The classification of interactive information is arranged for the group in can the watch TV group of video content, passes through the interaction that the method is arranged Information enhancement user participates in the interest of interaction, and by the user terminal of the supplement of interactive information and recommendation information to the group On.To participate in the interaction of TV programme by interactive information using user terminal during televising video, inhale Reference family participate in televise video rating with interact, improve the audience ratings of TV programme, and enhance user participation Interactive and visual experience.
The present invention also provides a kind of devices that TV interaction systems interactive information is arranged, referring to Fig. 3, comprising: obtain module 31, for obtaining the play time information of TV programme;Setup module 32, for according to the play time, setting interaction letter Breath.
Preferably, described device further include: terminal deciding module, for determining the user terminal of pre- push interaction;Push Module, for pushing interactive information to the user terminal.
Preferably, the terminal deciding module includes: data capture unit, for obtaining note according to the play time The data of the interaction solicited message of record;User information unit, for determining and participating in the interaction according to the interaction solicited message User information;Subscriber terminal unit, for determining the user terminal of pre- push interaction according to the user information.
Preferably, further includes: push guidance unit, for pushing interaction guidance information to the user terminal.
Preferably, the setup module includes: audience information unit, for determining that rating is seen according to the play time Many age segment informations;Class location, for the classification information of interactive information to be arranged according to the age segment information;Interaction is set Unit is set, for interactive information to be arranged according to the classification information.
The present embodiment is the Installation practice of the corresponding above method, and the description implemented referring to the above method is embodied, This, repeats no more.
For device provided in an embodiment of the present invention by the play time of acquisition TV program information, determination can in this period The classification of interactive information is arranged for the group in can the watch TV group of video content, passes through the interaction that the method is arranged Information enhancement user participates in the interest of interaction, and by the user terminal of the supplement of interactive information and recommendation information to the group On.To participate in the interaction of TV programme by interactive information using user terminal during televising video, inhale Reference family participate in televise video rating with interact, improve the audience ratings of TV programme, and enhance user participation Interactive and visual experience.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more, The shape for the computer program product implemented in usable storage medium (including but not limited to magnetic disk storage and optical memory etc.) Formula.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to include these modifications and variations.

Claims (2)

1. a kind of method that TV interaction systems interactive information is arranged characterized by comprising
Obtain the play time information of TV programme;
According to the play time, the age segment information of viewer is determined;
According to the age segment information, the classification information of interactive information is set;
According to the classification information, interactive information is set;
According to the play time, the data of the interaction solicited message of record are obtained;
According to the interaction solicited message, the user information for participating in the interaction is determined;
According to the user information, the user terminal of pre- push interaction is determined;
Interactive information is pushed to the user terminal.
2. a kind of device that TV interaction systems interactive information is arranged characterized by comprising
Module is obtained, for obtaining the play time information of TV programme;
Setup module includes audience information unit, class location and interaction setting unit, wherein the audience information unit is used for According to the play time, the age segment information of viewer is determined;The class location is used for according to the age segment information, The classification information of interactive information is set;Interactive information is arranged according to the classification information in the interaction setting unit;
Terminal deciding module includes data capture unit, user information unit and subscriber terminal unit, wherein the data acquisition Unit is used to obtain the data of the interaction solicited message of record according to the play time;The user information unit is used for root According to the interaction solicited message, the user information for participating in the interaction is determined;The subscriber terminal unit is used for according to the use Family information determines the user terminal of pre- push interaction;
Pushing module, for pushing interactive information to the user terminal.
CN201510626524.6A 2015-09-28 2015-09-28 A kind of method and device that TV interaction systems interactive information is set Expired - Fee Related CN105228010B (en)

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CN107623874A (en) * 2016-07-13 2018-01-23 天脉聚源(北京)科技有限公司 It is a kind of to start the method and system for shaking TV functions
CN110737797A (en) * 2019-09-29 2020-01-31 湖北三六五优米网络有限公司 Music playing system, method, server and medium for interactive promotion

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Denomination of invention: Method and device for setting interactive information of interactive television system

Effective date of registration: 20200420

Granted publication date: 20190521

Pledgee: Zhongguancun Beijing technology financing Company limited by guarantee

Pledgor: Tvmining (BEIJING) Technology Co., Ltd.

Registration number: Y2020990000346

CF01 Termination of patent right due to non-payment of annual fee
CF01 Termination of patent right due to non-payment of annual fee

Granted publication date: 20190521

Termination date: 20210928