CN105208309A - Method for projecting advertisement on automobile and automobile allowing advertisement to be projected - Google Patents

Method for projecting advertisement on automobile and automobile allowing advertisement to be projected Download PDF

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Publication number
CN105208309A
CN105208309A CN201510695234.7A CN201510695234A CN105208309A CN 105208309 A CN105208309 A CN 105208309A CN 201510695234 A CN201510695234 A CN 201510695234A CN 105208309 A CN105208309 A CN 105208309A
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CN
China
Prior art keywords
module
automobile
projection
content
automobile body
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Pending
Application number
CN201510695234.7A
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Chinese (zh)
Inventor
高志强
杨伟樑
林清云
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Vision Technology (shenzhen) Co Ltd
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Vision Technology (shenzhen) Co Ltd
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Publication date
Application filed by Vision Technology (shenzhen) Co Ltd filed Critical Vision Technology (shenzhen) Co Ltd
Priority to CN201510695234.7A priority Critical patent/CN105208309A/en
Publication of CN105208309A publication Critical patent/CN105208309A/en
Priority to PCT/CN2016/093402 priority patent/WO2017067277A1/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/74Projection arrangements for image reproduction, e.g. using eidophor

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Projection Apparatus (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

The invention discloses an automobile allowing an advertisement to be projected and a method for projecting the advertisement on the automobile. The automobile comprises an automobile body, rearview mirrors, projecting modules and processors, wherein the rearview mirrors are fixed on the automobile body; the projecting modules are detachably fixed on the bottom surfaces or the side surfaces of the rearview mirrors; projecting lenses of the projecting modules correspond to the side surfaces of the automobile body or the ground near the position where the automobile body is located, and then the projecting modules can project advertisement pictures on the side surfaces of the automobile body or the ground near the position where the automobile body is located; the processors are fixed on the automobile body or the rearview mirrors, and connected with the projecting modules. Advertisement projection on the side surfaces of the automobile body or the ground near the position where the automobile body is located can be realized.

Description

The automobile of a kind of automobile projection advertisement method and projectable's advertisement
Technical field
The present invention relates to projection art, particularly relate to the automobile of a kind of automobile projection advertisement method and projectable's advertisement.
Background technology
Projecting apparatus (also known as projector), be a kind of can by image or VIDEO PROJECTION to the equipment on curtain, it projects to the image on curtain or video presents several times when keeping definition or decades of times amplifies, and is convenient for people to viewing, also gives the visual field that people are open.At present, conveniently user carries, and projecting apparatus is to the future development of microminiaturization, and wherein, DLP, LCOS etc. are proposed portable handhold mini-size projector product one after another, or are built in the micro projection modules such as handheld mobile device.
Advertisement is a kind of important channel that people understand commodity or service, and Ye Shi manufacturer promotes a kind of important means of product or service.At present, advertising variation, is no longer confined in print media and field of television; In recent years, on car body, the advertisement mode of print advertisements is all the fashion, and the body advertisement particularly on bus has become a part for townscape.But traditional car body advertisement is all direct brushing advertising pictures or word on car body, each ad content of changing all needs to cover former car body pattern, the newer pattern of spary again, very inconvenient, takes time and effort, also very large to the infringement of car body surface baking vanish.These reasons cause existing car body advertisement and only appear at present situation on bus and dedicated advertisement car.But body advertisement is comparatively strong due to its mobility, propagates strength larger, become the conventional advertisement mode being applied to automobile at present.But this advertisement mode is limited to static advertising, renewal speed is slow, when needing to change ad content, compares and to take time and effort and cost is higher; And lack mobility and the specific aim in region.
Summary of the invention
The technical problem that the present invention mainly solves is to provide the automobile of a kind of automobile projection advertisement method and projectable's advertisement, and advertisement is thrown on the ground that can realize near the side of automobile body or automobile body position.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: the automobile providing the advertisement of a kind of projectable, comprises automobile body; Rearview mirror, is fixed on described automobile body; Projection module, described projection module is removably fixed on bottom surface or the side of described rearview mirror, and the projection lens of described projection module corresponds to the ground near the side of described automobile body or described automobile body position, to make the floor projection advertisement picture of described projection module near the side or automobile body position of described automobile body; Processor, described processor is fixed on described automobile body or rearview mirror, and described processor is connected with described projection module.
Wherein, described automobile also comprises image capture module; Described image capture module is removably fixed on bottom surface or the side of described rearview mirror, wherein, the view direction of described image capture module is identical with the projecting direction of described projection module, and the view area of described image capture module comprises the view field of described projection module; Described image capture module is connected with described processor, and described image capture module comprises the image of view field for gathering, described processor according to described in collect comprise view field Image Adjusting described in projection module.
Wherein, described automobile comprises tumbler; Described tumbler is fixed on described rearview mirror, and described tumbler is connected with described processor; The viewing lens of described image capture module and the projection lens of projection module are all fixed on described tumbler, described tumbler rotates for driving described viewing lens and projection lens, with the angle coverage of the projection angle and viewing lens that regulate described projection lens.
Wherein, described automobile also comprises communication module; Described communication module is fixed on described rearview mirror or automobile body, and described communication module is connected with processor; Described processor is used for receiving ad content by described communication module, and described ad content is transferred to projection module, by described projection module, ad content is projected into advertisement picture.
Wherein, described automobile also comprises memory module; Described memory module is fixed on described automobile body or rearview mirror, and described memory module is connected with processor; Described memory module is for storing ad content, and described processor is used for extracting ad content from described memory module, and described ad content is transferred to projection module, by described projection module, ad content is projected into advertisement picture.
Wherein, described automobile also comprises locating module; Described locating module is fixed on described automobile body or rearview mirror, and described locating module is connected with described processor; Described locating module is for locating the current position of described automobile, and described processor selects ad content in conjunction with the current position of described automobile, and selected ad content is pushed to projection module, is projected by described projection module.
Wherein, described processor is selected ad content in conjunction with the current position of described automobile and is comprised: identify the production marketing address entrained by described ad content; Calculate the spacing of the current position of described automobile and described production marketing address; Whether the distance calculated described in judgement is less than predetermined threshold; If be less than predetermined threshold, then selected described ad content.
Wherein, described automobile also comprises rechargeable battery and wireless charging module; Described rechargeable battery and wireless charging module are all fixed on described automobile body or rearview mirror, and described rechargeable battery is connected with projection module and processor respectively, and described wireless charging module is connected with rechargeable battery.
For solving the problems of the technologies described above, another technical solution used in the present invention is: provide a kind of automobile projection advertisement method, comprise projection module is installed on described automobile rearview mirror on, and make the projection lens of described projection module correspond to the side of described automobile body or the ground of described automobile body position; Obtain ad content, and described ad content is pushed to projection module, to make described projection module according to the side of described ad content to described automobile body or the floor projection advertisement picture of automobile body position.
Wherein, the described step described ad content being transferred to projection module comprises: locate the current position of described automobile; Identify the production marketing address entrained by described ad content; Calculate the spacing of the current position of described automobile and described production marketing address; Whether the distance calculated described in judgement is less than predetermined threshold; If be less than predetermined threshold, then described ad content is transferred to projection module.
The invention has the beneficial effects as follows: the situation being different from prior art, projection module is arranged at bottom surface or the side of rearview mirror by the present invention, and make the projection lens of projection module correspond to ground near the side of automobile body or automobile body position, processor is connected with projection module, processor control projection module to projection module the floor projection advertisement picture to the side of automobile body or automobile body position, advertisement is thrown on the ground realized near the side of automobile body or automobile body position, and its advertisement of throwing in can dynamic change.
Accompanying drawing explanation
In the automobile execution mode of Tu1Shi projectable of the present invention advertisement, advertisement picture is projected to the schematic diagram of automobile body side;
In the automobile execution mode of Tu2Shi projectable of the present invention advertisement, advertisement picture is projected to the schematic diagram on the ground near automobile body position;
The schematic diagram of the annexation of subelement in the automobile execution mode of Tu3Shi projectable of the present invention advertisement;
In the automobile execution mode of Tu4Shi projectable of the present invention advertisement, projection module is installed on the schematic diagram of the shell of rearview mirror;
In the automobile execution mode of Tu5Shi projectable of the present invention advertisement, projection module is installed on the schematic diagram of the eyeglass of rearview mirror;
Fig. 6 is the flow chart of the method execution mode of automobile projection advertisement of the present invention;
Fig. 7 is the flow chart of advertisement nearby in the method execution mode of automobile projection advertisement of the present invention.
Embodiment
Below in conjunction with drawings and embodiments, the present invention is described in detail.
Refer to Fig. 1 ~ Fig. 3, the automobile 20 of projectable's advertisement comprises automobile body 21, rearview mirror 22, projection module 23 and processor 24.
Rearview mirror 22 is fixed on automobile body 21, projection module 23 is removably fixed on bottom surface or the side of rearview mirror 22, and the projection lens of projection module 23 corresponds to the side of automobile body 21 or the ground of automobile body 21 position, to make the side of projection module 23 to described automobile body 21 or the floor projection advertisement picture of automobile body 21 position.Concrete, projection module 23 is arranged in rearview mirror 22, at the shell 221 of rearview mirror 22, camera aperture 212 is set, the projection lens of projection module 23 is outside exposed through camera aperture 212, as shown in Figure 4, or camera aperture 212 arranges on the eyeglass 213 of rearview mirror 22, the projection lens of projection module 23 is outside exposed through camera aperture, as shown in Figure 5.Certainly, the quantity of rearview mirror 22 can be two, is respectively left-hand mirror and right rear view mirror, wherein, left-hand mirror and right rear view mirror are installed on two, the left and right of automobile body 21 respectively, and the quantity of projection module 23 also can be two, is removably fixed on left-hand mirror and right rear view mirror respectively.
Processor 24 is fixed on automobile body 21 or rearview mirror 22, and processor 24 is connected with projection module 23.Processor 24 obtains ad content, and ad content is pushed to projection module 23, and projection module 23 is at the floor projection advertisement picture of the side of automobile body 21 or automobile body 21 position.Compared to the mode of traditional side spraying advertisement at automobile body 21, the present invention forms advertisement by the side being projected in automobile body 21, can not change the physical structure of automobile body 21, can not damage automobile body 21, and advertisement easily be changed.Certainly, in order to improve the definition of the advertisement picture of projection, also can hang projection screen in the side of automobile body 21, advertisement picture is directly projected on projection screen.In the present embodiment, projection module 23 adopts short Jiao/ultrashort out-of-focus projection, and compared to common standard or focal length projection module 23, it substantially reduces the projector distance of projection module 23, and its drop shadow effect is applicable to automobile well.
It should be noted that: processor 24 can also run operating system, such as: Android system or linux system or IOS system.By setting operation system, can conveniently expand supple-virtuosity energy.
Automobile also comprises image capture module 25.Image capture module 25 is removably fixed on bottom surface or the side of rearview mirror 22, wherein, the view direction of image capture module 25 is identical with the projecting direction of projection module 23, and the view area of image capture module 25 comprises the view field of projection module 23.Image capture module 25 is connected with processor 24, and image capture module 25 comprises the image of view field for gathering, and processor 24 is according to collecting the Image Adjusting projection module 23 comprising view field.Concrete, the color of view field, concavo-convex, texture and brightness in the image that processor 24 recognition image acquisition module 25 collects, adjust the color of projection module 23 projection advertisement pictures, bar line and brightness, come to make advertisement picture and view field distinguish, to improve the definition of advertisement picture display, such as: when view field is white, then advertisement picture selects black, red etc. other and the distinguishing color of white show.
Conveniently regulate the angle coverage of image capture module 25 and the projection angle of projection module 23, automobile comprises tumbler 26.Tumbler 26 is fixed on rearview mirror 22.The viewing lens of image capture module 25 and the projection lens of projection module 23 are all fixed on tumbler 26, and tumbler 26 rotates for driving viewing lens and projection lens, with the angle coverage of the projection angle and viewing lens that regulate projection lens.Tumbler 26 is connected with processor 24, and processor 24 is for controlling tumbler 26.Wherein, tumbler 26 can control in the angle of adjustment viewing lens and projection lens simultaneously, also can control one by one.Certainly, also can arrange focus control, focus control is used for focusing to projection lens, or function i ntegration of focusing is in tumbler 26.In the present embodiment, tumbler 26 is preferably motor.
Automobile 20 also comprises communication module 27 and memory module 28.Communication module 27 is fixed on rearview mirror 22 or automobile body 21, and communication module 27 is connected with processor 24.Ad content for receiving ad content by communication module 27, and is transferred to projection module 23 by processor 24, by projection module 23, ad content is projected into advertisement picture.Wherein, communication module 27 can be wireless communicator, and such as: WIFI communicator, Bluetooth communication device, 3G wireless communicator, 4G wireless communicator etc., communication module 27 also can wired communicators.
Memory module 28 is fixed on automobile body 21 or rearview mirror 22, and memory module 28 is connected with processor 24.Memory module 28 is for storing ad content, and ad content for extracting ad content from memory module 28, and is transferred to projection module 23 by processor 24, by projection module 23, ad content is projected into advertisement picture.After processor 24 receives ad content, in advance ad content can be stored to memory module 28, when needs projection advertisement, then extract ad content from memory module 28 and project.
In order to improve the precision of advertisement putting, automobile also comprises locating module 29.Locating module 29 is fixed on automobile body 21 or rearview mirror 22, and locating module 29 is connected with processor 24.Locating module 29 is for locating the current position of automobile, and processor 24 selects ad content in conjunction with the current position of automobile, and selected ad content is pushed to projection module 23, is projected by projection module 23.Concrete, usually production marketing address is carried in ad content, processor 24 identifies the production marketing address entrained by ad content, calculate the spacing of the current position of automobile and described production marketing address, and judge whether the distance calculated is less than predetermined threshold, and if be less than predetermined threshold, then this ad content selected, if be greater than or equal to predetermined threshold, then abandon this ad content.Carry out screening advertisement in conjunction with the current position of automobile, effectively can improve the precision of advertisement putting, meet the demand of the target group of present position.Such as: when being in the shopping centres such as shopping mall, the ad content such as food and drink near Projection Display; In local time being in airport or railway station etc., the ad contents such as tourist attractions, Projection Display hotel.In the present embodiment, ad content can be video, picture, word or trip etc., and wherein, ad content can be stored in advance in memory module 28 or the ad content received by communication module 27.
Automobile also comprises rechargeable battery 30 and wireless charging module 31.Rechargeable battery 30 and wireless charging module 31 are all fixed on automobile body 21 or rearview mirror 22, and rechargeable battery 30 is connected with projection module 23 and processor 24 respectively, power for giving projection module 23 and processor 24, certainly, rechargeable battery 30 also can be connected with locating module 29, tumbler and image capture module 25 respectively, for powering to locating module 29, tumbler and image capture module 25.Wireless charging module 31 is connected with rechargeable battery 30.Wireless charging module 31 is for carrying out wireless charging to rechargeable battery 30.In other alternate embodiments, automobile also can comprise conversion equipment, first power inlet of conversion equipment exports with the power supply of automobile body 21 and is connected, second source input port is connected with rechargeable battery 30, delivery outlet be connected with projection module 23, processor 24, locating module 29, tumbler and image capture module 25 respectively.When conversion equipment detects that the first power inlet has power supply to input, cut off second source input port, when the first power inlet does not have power supply to input, then connect second source input port, when realization makes automobile body 21 quit work, still Projection Display can be carried out.Charged by the mode of wireless charging, impeding of cable can be avoided.
Further, automobile also comprises sensing control module (not shown), sensing control module is fixed on rearview mirror 22 or automobile body 21, module sensing control module is connected with processor 24, processor 24 projects according to the Data Control projection module 23 of sensing control module acquires, realizes intelligently projection advertisement picture.
What deserves to be explained is: automobile can also comprise housing, projection module 23, processor 24, locating module 29, tumbler, image capture module 25 and sensing control module also can be encapsulated in housing, when projection module 23, processor 24, locating module 29, tumbler, image capture module 25 and sensing control module package are in housing, then projection module 23, processor 24, locating module 29, tumbler, image capture module 25 and sensing control module are all fixed on rearview mirror.
In embodiments of the present invention, projection module is arranged at bottom surface or the side of rearview mirror, and make the projection lens of projection module correspond to ground near the side of automobile body or automobile body position, processor is connected with projection module, processor controls the side of projection module to automobile body or the floor projection advertisement picture of automobile body position, advertisement is thrown on the ground realized near the side of automobile body or automobile body position, and its advertisement of throwing in can dynamic change.
The present invention provides again automobile projection advertisement method execution mode.Refer to Fig. 6, method comprises:
Step S301: projection module is installed on the rearview mirror of automobile, and make the projection lens of projection module correspond to ground near the side of automobile body or automobile body position;
Ground near automobile body position can be the vertical corresponding ground of projection module.The region that projection lens is corresponding is the region at projection module projected picture place.
Step S302: obtain ad content, and ad content is pushed to projection module, to make projection module according to the side of ad content to automobile body or the floor projection advertisement picture of automobile body position;
Ad content can be stored in advance in the memory module that is installed on automobile, then obtain ad content can for extract from memory module.Ad content also can be sent by transmitting apparatus in real time, then obtain ad content and refer to reception ad content.
In order to improve the precision of advertisement putting, in the present embodiment, can throw in advertisement nearby, then as shown in Figure 7, step S302 comprises again:
Step S3021: the current position of automobile, location;
The position of location automobile can be positioned by GPS (Global Position System), also can be positioned by BEI-DOU position system.
Step S3022: identify the production marketing address entrained by ad content;
Step S3023: the spacing calculating the current position of automobile and production marketing address;
Step S3024: judge whether the distance calculated is less than predetermined threshold, if be less than, then enters step S3025, otherwise enters step S3026;
Step S3025: ad content is transferred to projection module;
Step S3026: abandon this ad content;
What deserves to be explained is: abandon this ad content in step S3026 and refer to and do not push this ad content to projection module.By the ad content near projection and current car position, realization pushes nearby, can improve the precision of advertisement putting, such as: when being in the shopping centres such as shopping mall, and the ad content such as food and drink near Projection Display; In local time being in airport or railway station etc., the ad contents such as tourist attractions, Projection Display hotel.
In embodiments of the present invention, projection module is arranged at bottom surface or the side of rearview mirror, and make the projection lens of projection module correspond to ground near the side of automobile body or automobile body position, processor is connected with projection module, processor control projection module to projection module the floor projection advertisement picture to the side of automobile body or automobile body position, advertisement is thrown on the ground realized near the side of automobile body or automobile body position, and its advertisement of throwing in can dynamic change.
The foregoing is only embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.

Claims (10)

1. an automobile for projectable's advertisement, is characterized in that, comprising:
Automobile body;
Rearview mirror, is fixed on described automobile body;
Projection module, described projection module is removably fixed on bottom surface or the side of described rearview mirror, and the projection lens of described projection module corresponds to the ground near the side of described automobile body or described automobile body position, to make the floor projection advertisement picture of described projection module near the side or automobile body position of described automobile body;
Processor, described processor is fixed on described automobile body or rearview mirror, and described processor is connected with described projection module.
2. automobile according to claim 1, is characterized in that,
Described automobile also comprises image capture module;
Described image capture module is removably fixed on bottom surface or the side of described rearview mirror, wherein, the view direction of described image capture module is identical with the projecting direction of described projection module, and the view area of described image capture module comprises the view field of described projection module;
Described image capture module is connected with described processor, and described image capture module comprises the image of view field for gathering, described processor according to described in collect comprise view field Image Adjusting described in projection module.
3. automobile according to claim 2, is characterized in that,
Described automobile comprises tumbler;
Described tumbler is fixed on described rearview mirror, and described tumbler is connected with described processor;
The viewing lens of described image capture module and the projection lens of projection module are all fixed on described tumbler, described tumbler rotates for driving described viewing lens and projection lens, with the angle coverage of the projection angle and viewing lens that regulate described projection lens.
4. automobile according to claim 1, is characterized in that,
Described automobile also comprises communication module;
Described communication module is fixed on described rearview mirror or automobile body, and described communication module is connected with processor;
Described processor is used for receiving ad content by described communication module, and described ad content is transferred to projection module, by described projection module, ad content is projected into advertisement picture.
5. automobile according to claim 1, is characterized in that,
Described automobile also comprises memory module;
Described memory module is fixed on described automobile body or rearview mirror, and described memory module is connected with processor;
Described memory module is for storing ad content, and described processor is used for extracting ad content from described memory module, and described ad content is transferred to projection module, by described projection module, ad content is projected into advertisement picture.
6. the automobile according to claim 4 or 5, is characterized in that,
Described automobile also comprises locating module;
Described locating module is fixed on described automobile body or rearview mirror, and described locating module is connected with described processor;
Described locating module is for locating the current position of described automobile, and described processor selects ad content in conjunction with the current position of described automobile, and selected ad content is pushed to projection module, is projected by described projection module.
7. automobile according to claim 6, is characterized in that,
Described processor is selected ad content in conjunction with the current position of described automobile and is comprised:
Identify the production marketing address entrained by described ad content;
Calculate the spacing of the current position of described automobile and described production marketing address;
Whether the distance calculated described in judgement is less than predetermined threshold;
If be less than predetermined threshold, then selected described ad content.
8. automobile according to claim 1, is characterized in that,
Described automobile also comprises rechargeable battery and wireless charging module;
Described rechargeable battery and wireless charging module are all fixed on described automobile body or rearview mirror, and described rechargeable battery is connected with projection module and processor respectively, and described wireless charging module is connected with rechargeable battery.
9. an automobile projection advertisement method, is characterized in that, comprising:
Projection module is installed on the rearview mirror of described automobile, and makes the projection lens of described projection module correspond to the side of described automobile body or the ground of described automobile body position;
Obtain ad content, and described ad content is pushed to projection module, to make described projection module according to the side of described ad content to described automobile body or the floor projection advertisement picture of automobile body position.
10. automobile projection advertisement method according to claim 9, is characterized in that, the described step described ad content being transferred to projection module comprises:
Locate the current position of described automobile;
Identify the production marketing address entrained by described ad content;
Calculate the spacing of the current position of described automobile and described production marketing address;
Whether the distance calculated described in judgement is less than predetermined threshold;
If be less than predetermined threshold, then described ad content is transferred to projection module.
CN201510695234.7A 2015-10-23 2015-10-23 Method for projecting advertisement on automobile and automobile allowing advertisement to be projected Pending CN105208309A (en)

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CN201510695234.7A CN105208309A (en) 2015-10-23 2015-10-23 Method for projecting advertisement on automobile and automobile allowing advertisement to be projected
PCT/CN2016/093402 WO2017067277A1 (en) 2015-10-23 2016-08-05 Method for automobile advertisement projection and automobile capable of projecting advertisement

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