CN105046536A

CN105046536A - Database marketing method based on RFID and Internet

Info

Publication number: CN105046536A
Application number: CN201510565466.0A
Authority: CN
Inventors: 程叙毅
Original assignee: Individual
Current assignee: Individual
Priority date: 2015-09-08
Filing date: 2015-09-08
Publication date: 2015-11-11

Abstract

Provided is a database marketing method based on RFID and the Internet. The currently advanced RFID technology, Internet+ technology and big data technology are mainly used. The existing customers are appropriately investigated through membership registration coupon cards, purchase records and selection records are recorded into a database by reading built-in RFID tags of the coupon cards, comparison is made through a background database from the perspective of age, purchase habit, purchase power or other factors, information of relevant customers is compared comprehensively, and product promotion, style and other information are recommended to users through a mobile phone APP, text message, call or email, thus realizing precision marketing. An RFID tag is arranged inside each coupon card, and an RFID reader covers all area inside. After selected and purchased products, selection and purchase time and purchase data of users are comprehensively analyzed, the information is gathered to a background database for analytic operation, and the user preferences are worked out by different algorithms. Therefore, marketing information can be pushed to customers later in a targeted manner, and the goal of product precision marketing can be achieved.

Description

A kind of database marketing method based on RFID and internet

Technical field

The present invention relates to a kind of marketing method, be specifically related to a kind of database marketing method based on RFID and internet.

Background technology

At present, the marketing methods of traditional businessman are only confined to print media and TV media, small part businessman is had to use public transport, the New Medias such as subway mobile TV are marketed, but these media costs are all higher, and input crowd and audient's great majority are not target customers, beyond cost height, its effect is also very good, some businessmans are also had to like utilizing sending short messages in groups means, this method is relatively cheap, but its transmission can only for a certain fixing number section, None-identified specific client demand, repeatedly transmission can affect to user, cause customer complaint or directly shield, cause the note wasting of resources, cost improves.

Summary of the invention

In order to solve the problem, the present invention discloses a kind of database marketing method based on RFID and internet, usefulness of the present invention is: utilize existing REID to collect data, with internet carrier, in conjunction with large data network analysis, carry out precision marketing by social media, client's probability of transaction and satisfaction promote greatly, and cost is lower, contrast Traditional Marketing pattern, cost efficiency is comparatively obvious.

The present invention mainly utilizes nowadays more advanced RFID technique, internet+technology and large data technique, mainly utilize and member subscription is passed through to existing customer, investigation, purchaser record and choose record, its age is contrasted by background data base, buying habit, the factors such as purchasing power, the information of Comprehensive Correlation relative clients simultaneously, utilize mobile phone A PP, note, the mode such as phone or mail is to the sales promotion of user's recommended products, the information such as style, realize the method for precision marketing, mainly promotional card inside is arranged RFID label tag, inner comprehensive covering RFID reader, comprehensive analysis user shopping goods, choose the time, after purchase data, be pooled to background data base and carry out analytic operation, user preferences is calculated by algorithms of different, be convenient to the later stage targetedly to pushes customer marketing message, realize the object of the precision marketing of product.Based on the promotional card in the database marketing method of RFID and internet, refer to by modes such as initiatively registering, give to client, simultaneously built-in RFID tag, and inform a kind of medium that client uses; Reader is a kind of equipment of the information reading RFID label tag in promotional card; Background data base refers to large data network framework and the storage system of the set of collecting user related data and product data, and database here comprises front-end software; Precision marketing system contrasts the factors such as its age, buying habit, purchasing power by background data base, the information of Comprehensive Correlation relative clients simultaneously, later-stage utilization mobile phone A PP, micro-letter, the modes such as note, phone or mail are to the system of the information such as sales promotion, style of user's recommended products.

First rely on and the mode such as initiatively to register, give and provide to client's promotional card, promotional card built-in RFID tag, informs client's correlation circumstance simultaneously, only registers the data such as client age, sex, cell-phone number, mailbox herein, does not relate to customer privacy; Adopt RFID reader to read RFID label tag content constantly, judge user location, residing product area, the residence time and purchaser record and choose record, by cryptographic storage after Data Collection to background data base, database one_to_one corresponding generates different user ID.

Then the factors such as its age, buying habit, purchasing power are contrasted by background data base, ID is retrieved in logical database, the information such as record, purchaser record, personal like are chosen in analysis, contrast in conjunction with the Products Show of the existing user preferences of current database and sales promotion information, and raw new content, be increased in database file and go.

The factors such as its age, buying habit, purchasing power are contrasted again by background data base, ID is retrieved in logical database, the information such as record, purchaser record, personal like are chosen in analysis, contrast in conjunction with the Products Show of the existing user preferences of current database and sales promotion information, and raw new content, be increased in database file and go.

Content newly-generated in reutilization system reading database, by the recommendation information of corresponding ID by reserved mobile phone A PP, the modes such as note, phone or mail send to user, send the purchaser record according to client simultaneously, interval sends information to client targetedly, avoids client tired.

Finally according to the relevant purchaser record of later stage client, retrieve ID in logical database, choose the information such as record, purchaser record, personal like, and record new content, be increased in database file and go again to repeat above-mentioned steps, progressively realize precision marketing, promote the satisfaction of client.

Accompanying drawing explanation

Fig. 1 is schematic flow sheet of the present invention.

Embodiment

Native system is mainly used in large supermarket, sales field, food and beverage enterprise etc., main thought utilizes nowadays more advanced RFID technique, internet+technology and large data technique, mainly utilize and member subscription is passed through to existing customer, investigation, purchaser record and choose record, its age is contrasted by background data base, buying habit, the factors such as purchasing power, the information of Comprehensive Correlation relative clients simultaneously, utilize mobile phone A PP, note, the mode such as phone or mail is to the sales promotion of user's recommended products, the information such as style, realize the method for precision marketing, mainly promotional card inside is arranged RFID label tag, inner comprehensive covering RFID reader, comprehensive analysis user shopping goods, choose the time, after purchase data, be pooled to background data base and carry out analytic operation, user preferences is calculated by algorithms of different, be convenient to the later stage targetedly to pushes customer marketing message, realize the object of the precision marketing of product.

Information: the modes such as dependence is initiatively registered, give are provided to client's promotional card, and promotional card built-in RFID tag, informs client's correlation circumstance simultaneously, only registers the data such as client age, sex, cell-phone number, mailbox herein, does not relate to customer privacy; Adopt RFID reader to read RFID label tag content constantly, judge user location, residing product area, the residence time and purchaser record and choose record, by cryptographic storage after Data Collection to background data base, database one_to_one corresponding generates different user ID.

Information processing: contrasted the factors such as its age, buying habit, purchasing power by background data base, ID is retrieved in logical database, the information such as record, purchaser record, personal like are chosen in analysis, contrast in conjunction with the Products Show of the existing user preferences of current database and sales promotion information, and raw new content, be increased in database file and go.

Information sends: content newly-generated in system reading database, by the recommendation information of corresponding ID by reserved mobile phone A PP, the modes such as note, phone or mail send to user, send the purchaser record according to client simultaneously, interval sends information to client targetedly, avoids client tired.

Information regathers: by the relative recording of later stage client, ID is retrieved in logical database, choose the information such as record, purchaser record, personal like, and record new content, be increased in database file and go, finally again repeat above-mentioned steps, progressively realize precision marketing, promote the satisfaction of client.

Schematically above be described the present invention and embodiment thereof, this description does not have restricted, and also just one of the embodiments of the present invention shown in figure, actual method is not limited thereto.So, if those of ordinary skill in the art enlightens by it, when not departing from the invention aim, designing the frame mode similar to this technical scheme and embodiment without creationary, all should protection scope of the present invention be belonged to.

Claims

1. the present invention relates to a kind of database marketing method based on RFID and internet, mainly utilize nowadays more advanced RFID technique, internet+technology and large data technique, mainly utilize and member subscription is passed through to existing customer, investigation, purchaser record and choose record, its age is contrasted by background data base, buying habit, the factors such as purchasing power, the information of Comprehensive Correlation relative clients simultaneously, utilize mobile phone A PP, note, the mode such as phone or mail is to the sales promotion of user's recommended products, the information such as style, realize the method for precision marketing, mainly promotional card inside is arranged RFID label tag, inner comprehensive covering RFID reader, comprehensive analysis user shopping goods, choose the time, after purchase data, be pooled to background data base and carry out analytic operation, user preferences is calculated by algorithms of different, be convenient to the later stage targetedly to pushes customer marketing message, realize the object of the precision marketing of product.

2. according to claim 1, a kind of database marketing method based on RFID and internet, it is characterized in that: promotional card is by initiatively registration, the mode such as to give is to client, built-in RFID tag simultaneously, and inform client, reader mainly reads the information of RFID label tag in promotional card, background data base is the set of user related data and product data, precision marketing is then contrast its age by background data base, buying habit, the factors such as purchasing power, the information of Comprehensive Correlation relative clients simultaneously, later-stage utilization mobile phone A PP, micro-letter, note, the mode such as phone or mail is to the sales promotion of user's recommended products, the information such as style.