CN104657874A - Novel commodity marketing system for accurately positioning client base - Google Patents
Novel commodity marketing system for accurately positioning client base Download PDFInfo
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- CN104657874A CN104657874A CN201310591508.9A CN201310591508A CN104657874A CN 104657874 A CN104657874 A CN 104657874A CN 201310591508 A CN201310591508 A CN 201310591508A CN 104657874 A CN104657874 A CN 104657874A
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Abstract
The invention provides a novel commodity marketing system for accurately positioning a client base. The novel commodity marketing system mainly consists of a commodity database, a client database, an internet and a data analysis center; when a client uses a membership card to consume, basic information and consumption records of the client are stored in the client database; the commodity database and the client database are fused through the internet; the recent demands of the client are judged through performing data analysis on the consumption records of the client; commodity information in the commodity database is contrasted to formulate a marketing plan; the commodity information required by the same client base is sent to the client through mobile communication or the internet so as to remind the client of consumption and simultaneously inform the client of market activities.
Description
Technical field
The invention belongs to goods marketing technical field, be specifically related to the novel commodity marketing system of a kind of accurate location client group.
Background technology
Along with the development of Internet technology, data just also become large at undergoes rapid expansion, how the future development that decide enterprise is applied to data, although enterprise may not recognize that data explosion increases the hidden danger bringing problem now, but As time goes on, people will more and more recognize the importance of data to enterprise.The data controling power of large data age to the mankind proposes new challenge, also more deeply, comprehensively sees clearly ability for people's acquisition and provides unprecedented space and potentiality.General market is sold and is adopted client's picking commodities, to the sales mode of settling accounts some checkout, the publicity of commodity is carried out by modes such as market placards, specific aim is not had for needing the client buying commodity, indirectly lost many potential customers, if can collect the purchase information of client, to greatly improve the sales force of commodity, improve the profit in market.
Summary of the invention
The present invention is directed to above technology Problems existing, the novel commodity marketing system of a kind of accurate location client group is provided, merchandising database is formed by carrying out management to the commodity in market, client handles member card and carries out structure of consumer demand customer database, by Internet technology, merchandising database and customer database are merged, by Data Analysis Services, in mobile phone merchandise news being sent to the client of demand or mailbox, client member is reminded to do shopping in time.
The novel commodity marketing system of a kind of accurate location client group that the present invention proposes, primarily of merchandising database, customer database, internet and data analysis center composition, described merchandising database gathers merchandise news, by adding up warehouse-in commodity and outbound commodity, merchandise news is stored in merchandising database, described customer database handles member card by client, by the name of member card by client, address, telephone number, the essential informations such as mailbox store, described client terminal is handle the mailing addresses such as mailbox that client's mobile phone terminal of member card and client reserve.
When client uses member card to consume, the essential information of client and consumer record are stored in customer database, by internet, merchandising database and customer database are merged, by carrying out data analysis to the consumer record of client, judge the recent demand of client, merchandise news in contrast merchandising database, formulate marketing program, merchandise news required for same customers is sent to client by mobile communication or internet, consumption prompting is carried out to client and informs that market is movable simultaneously.
Accompanying drawing explanation
Figure is commodity marketing system figure of the present invention.
Embodiment
The novel commodity marketing system of a kind of accurate location client group that the present invention proposes, as shown in the figure, primarily of merchandising database, customer database, internet and data analysis center composition, described merchandising database gathers merchandise news, by adding up warehouse-in commodity and outbound commodity, merchandise news is stored in merchandising database, described customer database handles member card by client, by the name of member card by client, address, telephone number, the essential informations such as mailbox store, described client terminal is handle the mailing addresses such as mailbox that client's mobile phone terminal of member card and client reserve.
When client uses member card to consume, the essential information of client and consumer record are stored in customer database, by internet, merchandising database and customer database are merged, by carrying out data analysis to the consumer record of client, judge the recent demand of client, merchandise news in contrast merchandising database, formulate marketing program, merchandise news required for same customers is sent to client by mobile communication or internet, consumption prompting is carried out to client and informs that market is movable simultaneously.
Beneficial effect of the present invention is: by managing the commodity in market and carrying out statistical study to Customer Information and consumption, in mobile phone merchandise news being sent to the client of demand or mailbox, reminds client member to do shopping in time.Improve the buying rate of client, the sales force of commodity is improved greatly, brings better profit to market.
Claims (1)
1. the novel commodity marketing system of an accurate location client group, it is characterized in that: primarily of merchandising database, customer database, internet and data analysis center composition, described merchandising database gathers merchandise news, by adding up warehouse-in commodity and outbound commodity, merchandise news is stored in merchandising database, described customer database handles member card by client, by the name of member card by client, address, telephone number, the essential informations such as mailbox store, described client terminal is handle the mailing addresses such as mailbox that client's mobile phone terminal of member card and client reserve.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310591508.9A CN104657874A (en) | 2013-11-20 | 2013-11-20 | Novel commodity marketing system for accurately positioning client base |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310591508.9A CN104657874A (en) | 2013-11-20 | 2013-11-20 | Novel commodity marketing system for accurately positioning client base |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104657874A true CN104657874A (en) | 2015-05-27 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310591508.9A Pending CN104657874A (en) | 2013-11-20 | 2013-11-20 | Novel commodity marketing system for accurately positioning client base |
Country Status (1)
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| CN (1) | CN104657874A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105046536A (en) * | 2015-09-08 | 2015-11-11 | 程叙毅 | Database marketing method based on RFID and Internet |
| CN108229971A (en) * | 2016-12-21 | 2018-06-29 | 天脉聚源（北京）科技有限公司 | A kind of method and system of internet shopping after-sale service |
| CN108830631A (en) * | 2018-04-12 | 2018-11-16 | 盐城塞纳世信息技术有限公司 | A kind of sales data acquisition analysis system and its method |
| CN108876426A (en) * | 2017-07-04 | 2018-11-23 | 北京旷视科技有限公司 | Data managing method, system and calculating equipment and non-volatile memory medium |
| CN110555739A (en) * | 2019-09-09 | 2019-12-10 | 阳光学院 | Big data-based tool for marketing propaganda |
-
2013
- 2013-11-20 CN CN201310591508.9A patent/CN104657874A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105046536A (en) * | 2015-09-08 | 2015-11-11 | 程叙毅 | Database marketing method based on RFID and Internet |
| CN108229971A (en) * | 2016-12-21 | 2018-06-29 | 天脉聚源（北京）科技有限公司 | A kind of method and system of internet shopping after-sale service |
| CN108876426A (en) * | 2017-07-04 | 2018-11-23 | 北京旷视科技有限公司 | Data managing method, system and calculating equipment and non-volatile memory medium |
| CN108830631A (en) * | 2018-04-12 | 2018-11-16 | 盐城塞纳世信息技术有限公司 | A kind of sales data acquisition analysis system and its method |
| CN110555739A (en) * | 2019-09-09 | 2019-12-10 | 阳光学院 | Big data-based tool for marketing propaganda |
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Legal Events
| Date | Code | Title | Description |
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| C06 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20150527 |
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| WD01 | Invention patent application deemed withdrawn after publication |