CN104794638A - Two-dimension code sales promotion prize claiming method - Google Patents
Two-dimension code sales promotion prize claiming method Download PDFInfo
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- CN104794638A CN104794638A CN201510191035.2A CN201510191035A CN104794638A CN 104794638 A CN104794638 A CN 104794638A CN 201510191035 A CN201510191035 A CN 201510191035A CN 104794638 A CN104794638 A CN 104794638A
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Abstract
The invention provides a two-dimension code sales promotion prize claiming method. The method has the advantages that commodity retail terminals and consumers are found through a simple and fast automatic prize claiming mechanism, commodity sales promotion prize is fed back to the commodity retail terminals and the consumers, and interaction is formed; scene design can be performed flexibly according to different sales promotion types, sales promotion contents are remotely adjusted without changing a two-dimension code image, frequent prize commodity preparing and inventory management, prize information collecting and feedback, leaflet sending and card and coupon manufacturing, and the like of merchants in order to organize sales promotion activities are avoided, all sales promotion activity links are electronized, informationized and automated, various data of sales promotion can be monitored visually in real time, sales promote contents and intensity can be adjusted dynamically, resource waste is reduced greatly, and enterprise cost is lowered.
Description
Art
The present invention relates to a kind of Quick Response Code cloud sales promotion award exchanging method, especially a kind of cell phone end uses the automatic cashing method of the Virtual shop on Quick Response Code cloud backstage.
Background technology
Along with smart mobile phone at home fast universal, drive the develop rapidly of mobile Internet industry, thing followed trade marketing trend also there occurs deep reform, businessman wishes realize the flattening of channel promotion and face the precision marketing of terminal consumer directly, and form with it optimum interaction, strengthen the stickiness of retail terminal and consumer, promote secondary consumption.
Summary of the invention
In view of the above problems, be necessary to provide a kind of commercial promotions management method using Quick Response Code, find commodity retail terminal and consumer by the automatic prize mechanism of simple and fast, the promotional awards of commodity is fed back to them and also forms interaction.The method can carry out Scenario Design neatly according to different promotional forms, realize the long-range adjustment of the constant promotional content of image in 2 D code, avoiding businessman is the collection feedback organizing advertising campaign to carry out the stock of prize material and stock control, prize information continually, the work such as bill fabrication reward voucher, all advertising campaign links are electronization, information-based, robotization all, also intuitively can monitor every data of sales promotion in real time, dynamic conditioning promotional content and dynamics, greatly reduce the wasting of resources, reduce enterprise cost.
Secondly, due to the information match that dispatches from the factory of Quick Response Code and commodity, cloud backstage realizes oppositely reviewing of commodity circulation process by the exchange of promotional prize, detects the true and false of commodity, management and control region string goods, thus the adulterant that cracks down on selling spurious wares, protection businessman and consumers' rights and interests.
The present invention is a kind of Quick Response Code integration promotion approach for commodity retail terminal and consumer, is the full-automatic flow process completing the dispensing that places an order after jumping to cloud service backstage prize by the Quick Response Code in items scanning to Virtual shop.
The object of the invention is to set up a kind of businessman and between retail terminal and consumer, by the precision marketing flow process of smart mobile phone based on mobile Internet; Thus the accurate location realized retail terminal and consumer and data analysis, realize interactive adding users stickiness, the final object helping businessman to reach the consumption terminal that expands sales volume, controls.
Accompanying drawing explanation
Fig. 1 is the method structured flowchart that the present invention uses Quick Response Code integration promotion approach preferred implementation.
Embodiment
Paste/spray specific two-dimension code label (entrance of cell phone end, information identification are provided) in commodity specified location; Jump to backstage link display sales promotion scene and integration after user mobile phone scanning Quick Response Code, and show new/history member record after pointing out input handset number; Jump to Virtual shop from main separation prize after confirming to participate in sales promotion prize, be automatically brought to electric business's platform generate true order and complete dispensing according to rule, user can the progress of real-time query prize logistics distribution in the member's account number of oneself and data.
The invention belongs to a kind of flow and method, is the Precision Marketing Method integrating the mobile interchange epoch that the resources such as variable two-dimension code, cloud backstage, Virtual shop, ecommerce are formed.
The present invention is not limited to above-mentioned embodiment; as long as have by the specific Quick Response Code scanning of commodity; link cloud backstage Telnet realizes dynamic promotional and integration identification; jump to granting and the dispensing that corresponding electric business's platform completes prize order automatically after selecting prize to place an order by Virtual shop, all drop among protection scope of the present invention.
Claims (3)
1. a Quick Response Code cloud sales promotion award exchanging method, is applied to cell phone end, and described method comprises: the specific Quick Response Code that commodity are arranged, cloud backstage, account number integration system, Virtual shop, businessman's management system and server; Described specific Quick Response Code, related content is stored in cloud backstage, by the business rule Mass production of system service business according to businessman, comprises scanning entrance and identifying information, and corresponding with commerical batches model; Described cloud backstage: be the remote platform logged in after mobile phone terminal scanning, comprises sales promotion scene, integration system, retail terminal and consumer's account number system, businessman's management account number system, system administration authority; Above-mentioned specific Quick Response Code and the cloud backstage image in 2 D code that can realize on commodity that matches is constant, and sales promotion scene Remote Dynamic adjusts, promotion data and effect remote Real-Time Monitoring;
Above-mentioned specific Quick Response Code and cloud backstage and Virtual shop merge and use, the Quick Response Code that can realize on the mobile telephone scanning commodity of retail terminal and consumer jumps to cloud service backstage, generate at the autonomous redeeming winnings of Virtual shop after integration after authentication, jump to corresponding electric business's platform after generating order and realize the full-automatic prize flow process that prize dispensing provides.
2. the Quick Response Code cloud sales promotion award exchanging method of commodity retail terminal according to claim 1 and consumer, described account number integration system is using phone number as the identification code of user account number, realize the accumulative superposition of integration in account number, according to integration from main separation prize and participation advertising campaign, realize dynamic elasticity sales promotion.
3. the Quick Response Code cloud sales promotion award exchanging method of commodity retail terminal according to claim 1 and consumer, described Virtual shop is the virtual electronic business platform that system service business defines for businessman, the special goods that the commodity of domestic large-scale electric business's platform that the prize prize that platform is shown is obtained by open interface agreement from service provider and businessman provide, realizes the variation of prize category selection, autonomy-oriented and convenient dispensing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510191035.2A CN104794638A (en) | 2015-04-22 | 2015-04-22 | Two-dimension code sales promotion prize claiming method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510191035.2A CN104794638A (en) | 2015-04-22 | 2015-04-22 | Two-dimension code sales promotion prize claiming method |
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| CN104794638A true CN104794638A (en) | 2015-07-22 |
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| CN201510191035.2A Pending CN104794638A (en) | 2015-04-22 | 2015-04-22 | Two-dimension code sales promotion prize claiming method |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105205430A (en) * | 2015-09-16 | 2015-12-30 | 广西中烟工业有限责任公司 | Increment service system based on cigarette two-dimension code |
| CN105225122A (en) * | 2015-10-13 | 2016-01-06 | 广西中烟工业有限责任公司 | A kind of customer information collection based on cigarette Quick Response Code and Customer Relationship Management Services |
| CN105260911A (en) * | 2015-10-13 | 2016-01-20 | 广西中烟工业有限责任公司 | Intelligent interactive propaganda system based on two-dimensional code of cigarette |
| CN105389717A (en) * | 2015-11-17 | 2016-03-09 | 立德高科(北京)数码科技有限责任公司 | Method and system for commodity agent to carry out lottery drawing repeatedly by scanning two-dimension code on box body |
| CN105741069A (en) * | 2016-01-29 | 2016-07-06 | 广西中烟工业有限责任公司 | Two-dimensional code based material delivery system and use method therefor |
| CN106355444A (en) * | 2016-08-31 | 2017-01-25 | 北京慕加投资有限公司 | Method and system for sending red envelopes by scanning QR codes on bottle bodies |
| CN107545463A (en) * | 2017-08-11 | 2018-01-05 | 广州基正投资有限公司 | A kind of prize-winning prize registration and prize check and write off method, server and system |
| CN107563607A (en) * | 2017-08-11 | 2018-01-09 | 广州基正投资有限公司 | A kind of shops's formation gathering method, server and system |
| CN107578273A (en) * | 2017-08-11 | 2018-01-12 | 广州基正投资有限公司 | Prize and prize check and write off method, server and system |
| CN108280687A (en) * | 2018-01-25 | 2018-07-13 | 上海在赢端网络科技有限公司 | A kind of consumption interdynamic method and system based on Quick Response Code combination |
| CN109711864A (en) * | 2018-12-06 | 2019-05-03 | 成都奇新科技有限公司 | A kind of sales promotion person's excitation system and motivational techniques based on variable two-dimension code |
| CN109785011A (en) * | 2019-02-25 | 2019-05-21 | 成都奇新科技有限公司 | A kind of merchandise control method and system based on variable two-dimension code |
| CN109872192A (en) * | 2019-02-25 | 2019-06-11 | 成都奇新科技有限公司 | A kind of prize-winning strategy dynamic management approach and system based on variable two-dimension code |
| CN110648165A (en) * | 2019-08-22 | 2020-01-03 | 四川省烟草公司成都市公司 | Network-based cigarette retail sale and sale method |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102663619A (en) * | 2012-03-29 | 2012-09-12 | 北京普罗信科技有限公司 | Manufacturer rebate and sales promotion system employing mobile terminal and rebate and sales promotion realization method thereof |
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2015
- 2015-04-22 CN CN201510191035.2A patent/CN104794638A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102663619A (en) * | 2012-03-29 | 2012-09-12 | 北京普罗信科技有限公司 | Manufacturer rebate and sales promotion system employing mobile terminal and rebate and sales promotion realization method thereof |
Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105205430A (en) * | 2015-09-16 | 2015-12-30 | 广西中烟工业有限责任公司 | Increment service system based on cigarette two-dimension code |
| CN105225122A (en) * | 2015-10-13 | 2016-01-06 | 广西中烟工业有限责任公司 | A kind of customer information collection based on cigarette Quick Response Code and Customer Relationship Management Services |
| CN105260911A (en) * | 2015-10-13 | 2016-01-20 | 广西中烟工业有限责任公司 | Intelligent interactive propaganda system based on two-dimensional code of cigarette |
| CN105389717A (en) * | 2015-11-17 | 2016-03-09 | 立德高科(北京)数码科技有限责任公司 | Method and system for commodity agent to carry out lottery drawing repeatedly by scanning two-dimension code on box body |
| CN105741069A (en) * | 2016-01-29 | 2016-07-06 | 广西中烟工业有限责任公司 | Two-dimensional code based material delivery system and use method therefor |
| CN106355444A (en) * | 2016-08-31 | 2017-01-25 | 北京慕加投资有限公司 | Method and system for sending red envelopes by scanning QR codes on bottle bodies |
| CN107545463A (en) * | 2017-08-11 | 2018-01-05 | 广州基正投资有限公司 | A kind of prize-winning prize registration and prize check and write off method, server and system |
| CN107563607A (en) * | 2017-08-11 | 2018-01-09 | 广州基正投资有限公司 | A kind of shops's formation gathering method, server and system |
| CN107578273A (en) * | 2017-08-11 | 2018-01-12 | 广州基正投资有限公司 | Prize and prize check and write off method, server and system |
| CN108280687A (en) * | 2018-01-25 | 2018-07-13 | 上海在赢端网络科技有限公司 | A kind of consumption interdynamic method and system based on Quick Response Code combination |
| CN109711864A (en) * | 2018-12-06 | 2019-05-03 | 成都奇新科技有限公司 | A kind of sales promotion person's excitation system and motivational techniques based on variable two-dimension code |
| CN109785011A (en) * | 2019-02-25 | 2019-05-21 | 成都奇新科技有限公司 | A kind of merchandise control method and system based on variable two-dimension code |
| CN109872192A (en) * | 2019-02-25 | 2019-06-11 | 成都奇新科技有限公司 | A kind of prize-winning strategy dynamic management approach and system based on variable two-dimension code |
| CN110648165A (en) * | 2019-08-22 | 2020-01-03 | 四川省烟草公司成都市公司 | Network-based cigarette retail sale and sale method |
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Application publication date: 20150722 |