CN102867166B - A kind of method and apparatus being known interactive information by Quick Response Code - Google Patents

A kind of method and apparatus being known interactive information by Quick Response Code Download PDF

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Publication number
CN102867166B
CN102867166B CN201210349208.5A CN201210349208A CN102867166B CN 102867166 B CN102867166 B CN 102867166B CN 201210349208 A CN201210349208 A CN 201210349208A CN 102867166 B CN102867166 B CN 102867166B
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quick response
response code
user
identity
scanning
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CN102867166A (en
Inventor
冯诚
刘玉磊
周睿奕
唐廷勇
张凯
李未
杨惠姣
胡博
莫沙
贺柏森
青欣
黄英
王曦
谢郑凯
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The embodiment of the present invention provides a kind of method and apparatus being known interactive information by Quick Response Code, with facilitate businessman know customer engagement its hold interactive event time buy the information of commodity.Described method comprises: uniquely identify the identity being participated in interactive user by Quick Response Code; Record described identity and carry out unique user identified to the scanning of described Quick Response Code; Reach in scanning input Quick Response Code effective degree the value that preset rules specifies, feed back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.The method that the embodiment of the present invention provides is for user, only need to carry out the identity information that simple Quick Response Code scanning motion can complete participating in interactive user to confirm, can carry out whenever and wherever possible, convenient and swift, simplify the operating process of user, further, due to mobile terminal particularly intelligent mobile terminal progressively popularize, this mode can very rapidly be easily accepted by a user.

Description

A kind of method and apparatus being known interactive information by Quick Response Code
Technical field
The present invention relates to internet, applications field, particularly relate to a kind of method and apparatus being known interactive information by Quick Response Code.
Background technology
In market economic society, in order to promote merchandise sales, extending volume growth or seizing the first market opportunities, the interactive event that businessman often holds some and client by many modes extends appreciation client.Such as, user have purchased the commodity of some, and businessman just gives some same commodity, present, return cash or participates in giving a discount etc.Obviously, businessman to the precondition of client's complementary items is: the actual quantity of the consumer purchases goods of participation activity must be known by businessman.
A kind of mode knowing the actual quantity of the consumer purchases goods of participation activity is, is collected " evidence " of having bought businessman's commodity by client oneself.Such as, if who sell beverage, as long as it specifies that client can provide the bottle cap of this beverage of some then, then one bottle of beverage can be exchanged to this client; Now, the bottle cap of beverage becomes " evidence " that client had bought businessman's commodity.
The actual quantity that another kind knows the consumer purchases goods of participation activity adopts bar code (barcode), the multiple secret note do not waited by width and blank, according to the arrangement of certain coding rule, in order to express the graphical identifier of one group of information.Usually for each article, the coding of bar code is unique, for common bar code, needs the corresponding relation by Database bar code and merchandise news.When the data of bar code pass on computing machine, by the application program on computing machine data operated and process.Therefore, businessman can by extracting corresponding information in the database of computer system, and the bar code shown in conjunction with client also can know the actual quantity of the consumer purchases goods of participation activity.
But above-mentioned two kinds of modes have its weak point.First kind of way is too original, because the thing collecting bottle cap and so on natively has inconvenience, in addition, these " evidences " are also easily lost.For the mode by bar code, because bar code is in use only as identifying information, the meaning to client is greater than to the meaning of businessman, does not wherein record the information of client; Once bar code is lost, client is equivalent to or lost " evidence " of buying businessman's commodity.
Summary of the invention
The embodiment of the present invention provides a kind of method and apparatus being known interactive information by Quick Response Code, with facilitate businessman know customer engagement its hold interactive event time buy the information of commodity.
The embodiment of the present invention provides a kind of method being known interactive information by Quick Response Code, and described method comprises:
The identity being participated in interactive user by Quick Response Code is uniquely identified;
Record described identity and carry out unique user identified to the scanning of described Quick Response Code;
Reach in scanning input Quick Response Code effective degree the value that preset rules specifies, feed back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.
The embodiment of the present invention provides a kind of device being known interactive information by Quick Response Code, and described device comprises:
Identification module, for uniquely identifying the identity being participated in interactive user by Quick Response Code;
Logging modle, carries out unique user identified to the scanning of described Quick Response Code for recording described identity;
Information feedback module, for reaching the value that preset rules specifies in scanning input Quick Response Code effective degree, feeds back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.
From the invention described above embodiment, unique user identified had been carried out to the scanning of Quick Response Code due to identity can be recorded, when scanning input Quick Response Code effective degree reaches the value that preset rules specifies, to the identity of third-party server feedback user and the accumulative effective degree of scanning input Quick Response Code.Therefore, with the existing client of dependence collect bought businessman's commodity " evidence " compared with, the method that the embodiment of the present invention provides is for user, only needing to carry out the identity information that simple Quick Response Code scanning motion can complete participating in interactive user to confirm, can carry out whenever and wherever possible, convenient and swift, simplify the operating process of user, further, due to mobile terminal particularly intelligent mobile terminal progressively popularize, this mode can very rapidly be easily accepted by a user.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the required accompanying drawing used in prior art or embodiment description below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those skilled in the art, other accompanying drawing can also be obtained as these accompanying drawings.
Fig. 1 is the method flow schematic diagram being known interactive information by Quick Response Code that the embodiment of the present invention provides;
Fig. 2 is the apparatus structure schematic diagram being known interactive information by Quick Response Code that the embodiment of the present invention provides;
Fig. 3 is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 4 is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 5 is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-a is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-b is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-c is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-d is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-e is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-f is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides
Fig. 6-g is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides;
Fig. 6-h is the apparatus structure schematic diagram being known interactive information by Quick Response Code that another embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those skilled in the art obtain, all belongs to the scope of protection of the invention.
Refer to accompanying drawing 1, be the method flow schematic diagram being known interactive information by Quick Response Code that the embodiment of the present invention provides, mainly comprise step S101, step S102 and step S103, particularly:
S101, is uniquely identified the identity being participated in interactive user by Quick Response Code.
In embodiments of the present invention, both the owner of the subscriber equipment such as mobile terminal that Quick Response Code scanning software is housed can have been referred to by the user that Quick Response Code participation is interactive, also the subscriber equipment itself that Quick Response Code scanning software is housed can be referred to, because the two has relation one to one usually, therefore, differentiation can not added to this.
As one embodiment of the invention, can be the International Mobile Equipment Identity code (InternationalMobileEquipmentIdentity by receiving reporting of user, IMEI) determine the identity of user, thus the identity completed being participated in interactive user by Quick Response Code is uniquely identified.Because each mobile terminal is endowed an IMEI after finishing assembly, from institute of the manufacturer record producing to all manufactured production of this IMEI that is delivered for use, and this IMEI is a globally unique sets of numbers, becomes the mark of difference mobile device.Therefore, in embodiments of the present invention, International Mobile Equipment Identity code and owner are that the mobile terminal of described user is uniquely corresponding, by receiving the International Mobile Equipment Identity code of reporting of user, namely uniquely can identify the identity being participated in interactive user by Quick Response Code.
As another embodiment of the present invention, also can by receiving the global unique identification symbol (GloballyUniqueIDentifier of reporting of user, GUID) determine the identity of user, thus the identity completed being participated in interactive user by Quick Response Code is uniquely identified.Usually, intelligent mobile terminal is all equipped with browser, and the attribute id of browser self can use GUID to identify.Subscriber equipment can generate a unique character string and GUID when installing browser, and this GUID uploads to background server by browser, and background server just can know the identity information of this subscriber equipment.Therefore, the GUID that have received reporting of user just can determine the identity being participated in interactive user by Quick Response Code.
S102, records described identity and carries out unique user identified to the scanning of described Quick Response Code.
In embodiments of the present invention, client will participate in the interactive event that businessman holds, and must scan the Quick Response Code on commodity and upload, and server reception identity has carried out the Quick Response Code that unique user identified uploads.Because businessman needs what know to be the actual quantity that client buys its commodity, the Quick Response Code of commodity ought to by run-down, therefore, again scanned to prevent the Quick Response Code be scanned, carry out after unique user identified uploads Quick Response Code, to judge whether this Quick Response Code is scanned before this further receiving identity.
If this Quick Response Code carries out being scanned before unique user identified uploads in identity, then can carry out user or the third-party server feedback error information of unique identification to this identity, point out the Quick Response Code scanned invalid; If this Quick Response Code is scanned first, then preserve identity and carry out unique user identified to the scanning information of this Quick Response Code, such as, the action adding 1 is performed to the totalizer for the number recording its scanning Quick Response Code arranged for this user.
It should be noted that, some businessman is when holding some promotional offer and being movable, carry out for specific region, such as, certain promotional offer held is movable only for Pekinese consumer, or, only for the consumer in certain city, Beijing, invalid to other consumers in area except Beijing or this certain city, Beijing.Therefore, in order to meet this demand of businessman, carrying out unique user identified to the scanning of Quick Response Code simultaneously or afterwards in record identity, can also confirming that identity carries out the unique positional information of user when scanning Quick Response Code identified.If the place of holding promotional offer activity that the positional information of user when scanning Quick Response Code and businessman specify conforms to, then carry out the unique scanning of user to this Quick Response Code identified to this identity effective.In embodiments of the present invention, the positional information can come by the GPS-capable in mobile terminal or its browser installed when carrying out unique scanning input Quick Response Code identified to identity is confirmed.
S103, reaches in scanning input Quick Response Code effective degree the value that preset rules specifies, feeds back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.
When recording identity and carrying out the scanning of unique user identified to Quick Response Code, preserving the scanning information of this user to this Quick Response Code, such as, the action adding 1 having been performed to the totalizer scanning the number of Quick Response Code for recording it arranged for this user.Therefore, reach in scanning input Quick Response Code effective degree the value that preset rules specifies, such as, 5 times, then feed back the identity of this user and the accumulative effective degree of this scanning input Quick Response Code according to preset rules to third-party server.According to the explanation of step S102, " effectively " of the present embodiment " effective degree " obviously refers to that Quick Response Code is scanned first.
After third-party server (typically refer to and hold promotional offer movable businessman subordinate server) receives the identity of feedback user and the accumulative effective degree of scanning input Quick Response Code, can giving this user, some are preferential, such as, Presenting gifts, exchange its sales promotion commodity or to commodity give a discount, etc.
From the method being known interactive information by Quick Response Code that the invention described above embodiment provides, unique user identified had been carried out to the scanning of Quick Response Code due to identity can be recorded, when scanning input Quick Response Code effective degree reaches the value that preset rules specifies, to the identity of third-party server feedback user and the accumulative effective degree of scanning input Quick Response Code.Therefore, with the existing client of dependence collect bought businessman's commodity " evidence " compared with, the method that the embodiment of the present invention provides is for user, only needing to carry out the identity information that simple Quick Response Code scanning motion can complete participating in interactive user to confirm, can carry out whenever and wherever possible, convenient and swift, simplify the operating process of user, further, due to mobile terminal particularly intelligent mobile terminal progressively popularize, this mode can very rapidly be easily accepted by a user.
Referring to accompanying drawing 2, is the apparatus structure schematic diagram being known interactive information by Quick Response Code that the embodiment of the present invention provides.For convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.Accompanying drawing 2 example know that the device of interactive information can comprise identification module 201, logging modle 202 and information feedback module 203 by Quick Response Code, wherein:
Identification module 201, for uniquely identifying the identity being participated in interactive user by Quick Response Code;
Logging modle 202, carries out unique user identified to the scanning of described Quick Response Code for recording described identity;
Information feedback module 203, for reaching the value that preset rules specifies in scanning input Quick Response Code effective degree, feeds back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.
It should be noted that, known by Quick Response Code above in the embodiment of device of interactive information, the division of each functional module only illustrates, can be as required in practical application, the facility of the such as configuration requirement of corresponding hardware or the realization of software is considered, and above-mentioned functions distribution is completed by different functional modules, known that by Quick Response Code the inner structure of the device of interactive information is divided into different functional modules by described, to complete all or part of function described above.And, in practical application, corresponding functional module in the present embodiment can be by corresponding hardware implementing, also can perform corresponding software by corresponding hardware to complete, such as, aforesaid identification module can be have to perform the hardware that the aforementioned identity to being participated in interactive user by Quick Response Code carries out unique identification, such as identity recognizer also can be general processor or other hardware devices that can perform corresponding computer program thus complete aforementioned function; For another example aforesaid logging modle, can be have to perform aforementionedly to record described identity and carry out unique user identified to the hardware of the scan function of described Quick Response Code, such as register also can be general processor or other hardware devices (each embodiment that this instructions provides all can apply foregoing description principle) that can perform corresponding computer program thus complete aforementioned function.
The identification module 201 of accompanying drawing 2 example can comprise the first determining unit 301, as shown in Figure 3 the device being known interactive information by Quick Response Code that provides of another embodiment of the present invention.First determining unit 301 determines the identity of described user for the International Mobile Equipment Identity code by receiving reporting of user, and described International Mobile Equipment Identity code and owner are that the mobile terminal of described user is uniquely corresponding.
The identification module 201 of accompanying drawing 2 example can comprise the second determining unit 401, as shown in Figure 4 the device being known interactive information by Quick Response Code that provides of another embodiment of the present invention.Second determining unit 401 determines the identity of described user for the global unique identification symbol by receiving reporting of user, uniquely generates when browser installed by the subscriber equipment that described global unique identification symbol and owner are described user.
The logging modle 202 of accompanying drawing 2 example can comprise receiving element 501, judging unit 502 and processing unit 503, as shown in Figure 5 the device being known interactive information by Quick Response Code that provides of another embodiment of the present invention, wherein:
Receiving element 501, the user carrying out unique identification for receiving described identity uploads described Quick Response Code;
Judging unit 502, for judging whether described Quick Response Code is scanned before this;
Processing unit 503, if scanned before this for described Quick Response Code, then carry out the user of unique identification or described third-party server feedback error information to described identity, if described Quick Response Code is scanned first, then preserve described identity and carry out unique user identified to the scanning information of described Quick Response Code.
Any exemplary device of accompanying drawing 2 to accompanying drawing 5 or logging modle 202 can also comprise position information confirming unit 601, the device being known interactive information by Quick Response Code that another embodiment of the present invention provides as shown in accompanying drawing 6-a to accompanying drawing 6-h.Position information confirming unit 601 is for confirming that described identity carries out the unique positional information of user when scanning described Quick Response Code identified.
It should be noted that, the content such as information interaction, implementation between each module/unit of said apparatus, due to the inventive method embodiment based on same design, its technique effect brought is identical with the inventive method embodiment, particular content see describing in the inventive method embodiment, can repeat no more herein.
The all or part of step that one of ordinary skill in the art will appreciate that in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, such as following various method one or more or all:
The identity being participated in interactive user by Quick Response Code is uniquely identified;
Record described identity and carry out unique user identified to the scanning of described Quick Response Code;
Reach in scanning input Quick Response Code effective degree the value that preset rules specifies, feed back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, this program can be stored in a computer-readable recording medium, storage medium can comprise: ROM (read-only memory) (ROM, ReadOnlyMemory), random access memory (RAM, RandomAccessMemory), disk or CD etc.
By Quick Response Code, what provide the embodiment of the present invention above a kind ofly knows that the method and apparatus of interactive information is described in detail, apply specific case herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.

Claims (4)

1. known a method for interactive information by Quick Response Code, it is characterized in that, described method comprises:
The identity being participated in interactive user by Quick Response Code is uniquely identified;
Record described identity and carry out unique user identified to the scanning of described Quick Response Code;
Reach in scanning input Quick Response Code effective degree the value that preset rules specifies, feed back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server;
The described identity to being participated in interactive user by Quick Response Code is carried out unique identification and is comprised:
Determined the identity of described user by the global unique identification symbol receiving reporting of user, uniquely generate when browser installed by the subscriber equipment that described global unique identification symbol and owner are described user;
Describedly record described identity and carry out unique user identified to the scanning of described Quick Response Code simultaneously or also comprise afterwards:
Confirm that described identity carries out the unique positional information of user when scanning described Quick Response Code identified by the GPS-capable in the browser of installation;
If the place of holding promotional offer activity that the positional information of user when scanning Quick Response Code and businessman specify conforms to, then carry out the unique scanning of user to this Quick Response Code identified to this identity effective.
2. the method for claim 1, is characterized in that, describedly records described identity and carries out the unique scanning of user to described Quick Response Code identified and comprise:
Receive described identity to carry out unique user identified and upload described Quick Response Code;
Judge whether described Quick Response Code is scanned before this;
If described Quick Response Code is scanned before this, then carry out the user of unique identification or described third-party server feedback error information to described identity, if described Quick Response Code is scanned first, then preserve described identity and carry out unique user identified to the scanning information of described Quick Response Code.
3. known a device for interactive information by Quick Response Code, it is characterized in that, described device comprises:
Identification module, for uniquely identifying the identity being participated in interactive user by Quick Response Code;
Logging modle, carries out unique user identified to the scanning of described Quick Response Code for recording described identity;
Information feedback module, for reaching the value that preset rules specifies in scanning input Quick Response Code effective degree, feeds back the identity of described user and the accumulative effective degree of described scanning input Quick Response Code according to described preset rules to third-party server;
Described identification module comprises:
Second determining unit, determines the identity of described user for the global unique identification symbol by receiving reporting of user, uniquely generate when browser installed by the subscriber equipment that described global unique identification symbol and owner are described user;
Described logging modle or described device also comprise:
Position information confirming unit, confirm that described identity carries out the unique positional information of user when scanning described Quick Response Code identified for the GPS-capable in the browser by installing, if the place of holding promotional offer activity that the positional information of user when scanning Quick Response Code and businessman specify conforms to, then carry out the unique scanning of user to this Quick Response Code identified to this identity effective.
4. device as claimed in claim 3, it is characterized in that, described logging modle comprises:
Receiving element, the user carrying out unique identification for receiving described identity uploads described Quick Response Code;
Judging unit, for judging whether described Quick Response Code is scanned before this;
Processing unit, if scanned before this for described Quick Response Code, then carry out the user of unique identification or described third-party server feedback error information to described identity, if described Quick Response Code is scanned first, then preserve described identity and carry out unique user identified to the scanning information of described Quick Response Code.
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