CN103686427A - Cinema interactive system and method - Google Patents

Cinema interactive system and method Download PDF

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Publication number
CN103686427A
CN103686427A CN201310663633.6A CN201310663633A CN103686427A CN 103686427 A CN103686427 A CN 103686427A CN 201310663633 A CN201310663633 A CN 201310663633A CN 103686427 A CN103686427 A CN 103686427A
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interactive
server
handheld
type intelligent
operating terminal
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张万能
普拉奈·库玛尔
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GDC TECHNOLOGY (SHENZHEN) Ltd
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GDC TECHNOLOGY (SHENZHEN) Ltd
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Abstract

The invention provides a cinema interactive system and method. Interaction between a cinema platform and the audience can be achieved through the system, and meanwhile interaction among the audience can be achieved. With the system, interaction with the audience can be performed before or after films are shown in the cinema, the traditional mode of film and television media is changed, the cinema can be more attractive, and meanwhile film watching can be more interesting. Advertisements or film trailers can be used as carriers of interactive information in interactive links of the system, the audience can receive advertisement information when having entertainment, and advertisement playing can be more effective and advertising has higher value. Meanwhile, the system and method can also increase the degree of audience participation, the film watching effect is improved, and the film watching experience of a user is enhanced.

Description

A kind of movie theatre interaction systems and interactive approach
Technical field
The present invention relates to film and TV media field, relate in particular to a kind of movie theatre interaction systems and interactive approach.
Background technology
In life, media advertisement is visible everywhere, but the advertisement of these traditional forms causes spectators' interest very much, yet some advertisers are in order to make the advertising results can be better, has released a kind of and advertisement audience interaction, once release, liked by spectators.
2011, Coca-Cola was released interactive app in Hong Kong, evenings 10 every night point, once advertisement occur on TV, spectators can rock Coca-Cola bottle cap that own mobile phone collects decline on screen to get prize.Its advertising results are very good, in first month: APP becomes the IOS downloading at the maximum local application of one day Inner; Television advertising also has watching over 9,000,000 spectators.
The same year, the TVB of TV and Radio Service of Hong Kong Television Station has also released interactive app, when a series of TV programme are play, having some interacting Question-Answer class game occurs, spectators can use app to check on one's answers and select and vote, participant can accumulate score value and have an opportunity to win awards, and liked by Hong Kong televiewer.
Yet, for traditional video display industry, also following traditional industry chains always, walking the fixedly step of watching end from buying tickets to, with between spectators, there is no too much exchanging, except film, can not bring the happy of other to spectators, contrast the improvement of traditional TV media, can find out that video display industry is short of aspect audience interaction, need to be changed.
Summary of the invention
In view of above-mentioned the deficiencies in the prior art, the object of the present invention is to provide a kind of movie theatre interaction systems and interactive approach, by provide interactive game to spectators before film starts and after viewing and admiring, carry out interaction with spectators, spectators can receive advertising message in amusement, make advertisement more effective, have more and throw in value, meanwhile, the present invention can also improve spectators' viewing participation, improve viewing effect, promote user's viewing and experience.
Technical scheme of the present invention is as follows:
A movie theatre interaction systems, comprises the interactive server being connected successively, a digital movie services, and a projector and a projection screen, also comprise at least one handheld-type intelligent operating terminal,
Described interactive server, have data transmission interface, in it, operation has an interactive applications, described interactive server is connected by wired or wireless network service with digital cinema server with handheld-type intelligent operating terminal respectively, when interactive applications moves, to handheld-type intelligent operating terminal, transmit interactive information data, to digital cinema server, send video and/or audio signal data;
Described data transmission interface, is a digitized video and/or audio interface, for transmission and receiver, video and/or audio signal data;
Described digital cinema server, has data transmission interface, sends out video and/or audio signal data, and video and/or audio signal data is sent to the projector of connection for receiving interactive server, on projection screen, plays;
Described handheld-type intelligent operating terminal is connected by wireless network service with interactive server, by APP application program and interactive server exchange interactive information data;
Described APP application program, installs and runs on handheld-type intelligent operating terminal, by wireless network service and interactive server, communicates.
Described interactive server, can under Linux or windows environment, move, for running game starter and game plug-in unit, have a HDMI interface, HDMI is the abbreviation of High Definition Multimedia Interface, being a kind of digitized video/audio interface technology, is the tailored version digital interface that is applicable to image transmission, for transmission and audio reception and video-audio signal data;
Described game starter, can send to game plug-in unit by the load instructions of reception, and described game starter can also send discovery information to network.
The discovery information that game starter is sent out comprises interactive server IP address and puts question to game identification code.
Described enquirement game identification code, is taken from the Digital ID of puing question to packet, and shines upon one to one with puing question to ID.
Described enquirement ID, can start the target game plug-in unit in handheld-type intelligent operating terminal APP application program by game starter;
Described game plug-in unit, can carry out load operating according to game load instructions that starter is sent out, when game plug-in component operation, the information feedback that can receive handheld-type intelligent operating terminal APP application program, feedack need include user ID, surname, name, the information such as phone number.
Described digital cinema server, have a HDMI interface, for receiving interactive server, send out video and audio signal data, and video signal data is sent to the projector of connection, on projection screen, play, audio signal is sent to the audio decoder of connection and plays;
Described handheld-type intelligent operating terminal comprises mobile phone and/or panel computer, can download and install APP application program, when APP application program is moved, can pass through the discovery information in the every automatic search network at regular intervals of discovery technique, or by the discovery information in function of search manual control search network in APP application program;
Described APP application program, installs and runs on handheld-type intelligent operating terminal, can communicate by wireless network service and interactive server;
Under wired or wireless network service, management platform is connected with interactive server by creating TCP/IP port, interactive server is connected with handheld-type intelligent operating terminal by discovery technique, and be connected with digital cinema server by HDMI interface, digital cinema server is connected with projector and sound system in turn.
System as above, described interactive server can also be added new application program, in the interactive server that each movie theatre is placed, application program is fixing, and along with the exploitation of interactive applications, interactive service device can be accepted new application and deposit continuous renewal upgrading.
System as above, can also comprise wireless router, is used to user that any wireless network services and the information of obtaining user's handheld-type intelligent operating terminal are provided.
System as above, described interactive server also comprises a user filtering module, the wireless router that can connect according to interactive server obtains the information of user's handheld-type intelligent operating terminal, filters out the user who does not connect described wireless router.
System as above, the built-in operating system of described handheld-type intelligent operating terminal is Android, IOS, WindowsMobile, symbian, Linux, Palm or BlackBerry system.
System as above, described interactive program runs on interactive server, and described interactive program comprises:
Film interactive module, carries out content exchange for the video and/or audio signal data of playing according to spectators' interactive instruction and digital cinema server.
The present invention also comprises a kind of interactive approach of movie theatre interaction systems, comprises the following steps:
A1. spectators download APP application program installation and operation;
B1. start interactive applications;
C1. under wired or wireless network service, interactive applications sends video and/or audio signal data by HDMI interface to digital cinema server, meanwhile, to handheld-type intelligent operating terminal, sends interactive information;
D1. the video and/or audio signal data that digital cinema server receipt source transmits in connected interactive service device, and export by digital cinema server;
E1. handheld-type intelligent operating terminal receives the interactive information that comes from interactive service device, and user operates according to interactive information.
In method described above, described step C1, interactive service device sends information data to handheld-type intelligent operating terminal and digital cinema server respectively, the time of its transmission sets in advance, the time that different interactive applications is corresponding is not necessarily identical, as: an interactive applications has been set 10 seconds after sending video and/or audio signal data to digital cinema server and has been sent interactive information to handheld-type intelligent operating terminal, and another program time interval can be 12 seconds.
Beneficial effect of the present invention be embodied in following some:
1, by system of the present invention, can before and after movie theatre film playback, carry out interaction with spectators, changed the traditional mode of film and TV media, make movie theatre have more attraction, also improved the interest of viewing simultaneously.
2, the interactive link of system of the present invention can be usingd advertisement as the carrier of interactive information, and spectators can receive advertising message in amusement, make advertisement more effective, has more to throw in to be worth.
Accompanying drawing explanation
Fig. 1 is movie theatre interaction systems connection diagram of the present invention.
Fig. 2 is interaction game system schematic diagram in movie theatre interaction systems Application Example of the present invention.
Fig. 3 is movie theatre truck video playing system schematic diagram in movie theatre interaction systems Application Example of the present invention.
Fig. 4 is the interactive approach flow chart of movie theatre interaction systems of the present invention.
Embodiment
The invention provides a kind of movie theatre interaction systems and interactive approach, for making object of the present invention, technical scheme and effect clearer, clear and definite, below the present invention is described in more detail.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Essence of the present invention is, in existing movie theatre media platform, add one can with the system of user interaction, in other words, be exactly to provide the interaction between spectators and movie theatre platform at the cinema, by interactive link, can implementation platform and spectators between interaction, can also realize the interaction between spectators simultaneously, can bring more happyly for spectators, also can make some lucky men obtain certain award, make movie theatre have more attraction, also improved the interest of viewing simultaneously, and then promote movie theatre viewing experience, and make advertisement more effective, have more and throw in value.
Fig. 1 is system connection diagram of the present invention.As described in Figure 1, movie theatre interaction systems comprises that a management platform 101(is understandable that, the effect of this management platform 101 only manages movie theatre service platform for realizing, its system that arranges is in the present invention only a kind of preferred embodiment, optionally, management platform 101 can be set or utilize other technology to substitute all and can realize technical scheme of the present invention, thereby realize more general digital cinema server and add the mode of interactive server, belong to equally protection scope of the present invention, the single physical server that logical block in the present invention can be comprised of a plurality of physical equipments), a plurality of movie theatre service platforms 102, a plurality of handheld-type intelligent operating terminals 103 and wired or wireless network service 108, wherein, each movie theatre service platform 102 includes the interactive server 104 being connected successively, digital movie service 105, projector 106 and projection screen 107, this projection screen 107 also can be described as the conventional calls such as elecscreen, in interactive server 104, operation has game starter and game plug-in unit, and in it, going back storing mobile phone APP application program can be for downloading, handheld-type intelligent operating terminal 103 mainly comprises mobile phone and panel computer, can download and install APP application program.Handheld-type intelligent operating terminal 103 is connected with interactive server 104 by wireless network service 109.
Wired or wireless network service 108 times, management platform 101 is connected with interactive server 104 by creating TCP/IP port, interactive server 104 is connected with handheld-type intelligent operating terminal 103 by discovery technique, and be connected with digital cinema server 105 by HDMI interface, when game plug-in component operation, interactive server 104 sends video and audio signal data by HDMI interface to digital cinema server 105, projector 106 by the video data that derives from connected digital cinema server 105 receiving in the enterprising line output of projection screen 107, for voice data, can export by audio decoder and loudspeaker, simultaneously, interactive server 104 is sent mutual formula server ip address and puts question to game identification code to handheld-type intelligent operating terminal by discovery technique, user is by watching 103 operations of 107 pairs of hand-hold type intelligent terminals of projection screen to carry out interaction.Data transmission interface in the present invention, except adopting HDMI interface as above, also can adopt data output interfaces such as VGA/DVI, SDI.
When above-mentioned game plug-in component operation, interactive server can be to digital cinema server and handheld-type intelligent operating terminal transmitted signal data, it should be noted that, transmission for data, be to transmit according to the time of setting, as game, can set 10 seconds rear line operating sides of video output and send enquirement game identification code.
For system of the present invention, can also increase user's filtering module, each movie theatre in system of the present invention adds a wireless router, user can connect wireless router by authentication, obtain free network service, simultaneously, wireless router has also obtained the information of user operating side, wireless router is connected with interactive service device, if increase a user filtering module in interactive service device, interactive service device can obtain the user operating side information connecting in wireless router, only allow the operating side that connects wireless router to enter APP application, can filter user.
For example, concrete, a kind of use flow process of system is as follows:
S01, audience go to ticket office to buy film ticket, receive the leaflet of a short pin information, and leaflet comprises calling action slogan, game rule, prize, the information such as URL or QR code or simple APP Apply Names;
S02, audience can go Google Play to download application program of mobile phone and an account of registration.Account information comprises name, and surname and phone number are verified transmission note to mobile phone;
S03, when spectators enter after movie theatre, have one guess trailer to audience, dispel misgivings, if they open application program of mobile phone and registration, will point out them, guess trailer also will show game rule and prize (guess trailer);
S04, spectators open the application on mobile phone and are connected to the Wi-Fi network of movie theatre;
S05, at movie trailer midway, can show a ready screen (ready screen) and another enquirement screen (Q & A screen) on motion picture screen.At the screen of this enquirement, show the problem of following information-related movie trailer, multiple choices answer, game identification code (4), count down timer, the information such as the quantity of submission;
S06, spectators can select correct guessing game code from mobile phone A PP, select the answer of oneself and submit to;
S07, when the time, finish, on screen, can show thanks information (Q & A screen) and continuation movie trailer;
S08, when movie trailer finishes, on screen, will show correct answer and victor's name (result screen) in this game.Victor is the spectators that the answer of random choose is correct;
S09, will send a reward voucher (electronic coupons) to victor's mobile phone A PP;
S10, victor can obtain the reward voucher on mobile phone A PP, and obtain the film ticket of this film.
Fig. 1 shows the connection of system of the present invention, and this system is in fact in conjunction with combining by two technology.Fig. 2 is the structural representation of the interaction game system in Application Example of the present invention, Figure 3 shows that the movie theatre truck video playing system of Application Example of the present invention, below in conjunction with Fig. 2 and Fig. 3, enforcement of the present invention is described further.
Fig. 2 is interaction game system schematic diagram.As shown in Figure 2, its system is by control device, interactive server, Android equipment, with a wireless router, wherein, control device is a kind of equipment with trigger command interactive application, it can be any system creation TCP/IP port, by TCP/IP port, send and answer information, interactive server is a kind ofly can on Linux or Windows, move the server of Web service, it can be sent and be exported by HDMI, on this equipment, can move two kinds of web applications, play starter and game plug-in unit, Android equipment moves systematic mobile phone A PP application program, wireless router can be used the wireless router of any model on market.Wireless router connects by Ethernet or WiFi network.
Corresponding, utilize interaction game system to carry out interactive flow process as follows:
T01, control device will create TCP/IP port and connect the game starter moving in interactive server;
T02, after the TCP/IP port creating connects, control device removes order of transmission to load game plug-in unit to game starter, the parameter that this order comprises can indicate to load which game plug-in unit, and the ID catalogue at place, and in this case, which is to put question to ID;
T03, game starter will be with puing question to ID to start the target game plug-in unit (the enquirement plug-in unit of this case) in application program (can be the application program in the main flow systems such as Android, iOS or Windows), the correct or error message on its meeting feed back control system;
T04, game starter send to the information of discovery on network, the IP address that comprises interactive server and enquirement game identification code.Game identification code is a Digital ID of taking from enquirement packet, and it shines upon one to one with puing question to ID.In addition, the information of discovery can be any available technology, and for example multileaving information or some are similar to the technology of the Bonjour service of apple, can allow equipment in network, find the other side;
T05, when mobile phone A PP moves, its can every 30 seconds or the discovery technique based on using attempt at set intervals searching for discovery information from network;
T06, when mobile phone A PP receives discovery information, should know that the answer that submit to what game identification code and IP address is available, and add and put question to puing question in inventory to this locality;
T07, when game is during plug-in component operation, should search for qualified enquirement packet and put question to ID.It also should show that ready screen picture is to the output of HDMI;
T08, control device can send a sign on to game plug-in unit by game starter;
T09, game plug-in unit will be waited for a predetermined time section (N1), then show and will put question to screen picture, game identification code, problem, option and count down timer, and the quantity of submitting to from HDMI output;
T10, server application should allow and accept the data that in predetermined a period of time, (N2) submits to.Within this period of time, terminal use can submit by mobile phone A PP their selection to.And predetermined a period of time (N2) will show count down timer on enquirement screen;
T11, terminal use can select to put question to by mobile phone A PP, and submit their selection to from drop-down list.Mobile phone A PP can send user ID, surname, and name, phone number, game identification code and selected option are to game plug-in unit;
T12, game plug-in unit can be refused any data that (N2) submits to before and after the scheduled time, or incorrect game identification code.Mobile phone A PP shows that by sending wrong information is to terminal use;
T13, game plug-in unit should be notified immediately control device after enquirement is closed, and by TCP/IP port, beam back an information;
T14, game plug-in unit should take appropriate measures after receiving enquirement closing information;
T15, game plug-in unit will be waited for a predetermined time (N3), and then from submitted to packet, by HDMI, outputing to first name of top that result screen shows is victor.Victor is from having submitted the terminal use the inside random choose of the correct option to;
T16, game plug-in unit be from puing question to packet search electronic coupons and sending to victor's user ID, all mobile phone A PP on network by same discovery information approach;
T17, mobile phone A PP have identical discovery information approach, and mobile phone A PP can find the information of this reward voucher.If find the user ID of coupling in the discovery information of this locality storage, mobile phone A PP will download electronic coupons, and send to terminal use;
T18, APP server can be by the data of all submissions and victor's data storing to local disk the insides.
Fig. 3 is the movie theatre truck video playing system schematic diagram of Application Example of the present invention.As shown in Figure 3, its system is a centralized management system, by many movie theatre service platforms 302 of management platform 301 management, movie theatre service platform 302 comprises the digital cinema server 303 connecting successively, projector 304 and projection screen 305, wherein, management platform 301 is sent instruction to digital cinema server 303, digital cinema server 303 is according to the corresponding movie file of instruction operation, movie file passes through projector 304 in the enterprising line output of projection screen 305, for voice data, can export by audio decoder and loudspeaker.
By obtaining movie theatre interaction systems to truck video playing system and game interactive system combination, and in integration, only need in truck video playing system, increase the interactive service device of a game interactive system, interactive service device is connected with digital cinema server, can transmit Voice & Video data plays at movie theatre, on the other hand, for interactive game, need carry out special writing to games, control interactive game, in the suitable time of projection screen displaying video and audio frequency, user's handheld operation end is carried out to the enquirement of toy problem.
For above-mentioned change, those skilled in the art can obtain without carrying out creative work.
Fig. 4 is the interactive approach flow chart of movie theatre interaction systems.As shown in Figure 4, its flow process is:
S401, spectators download APP application program installation and operation;
S402, management platform start interactive applications;
S403, under wired or wireless network service, interactive applications sends video and/or audio signal data by HDMI interface to digital movie service, meanwhile, to handheld-type intelligent operating terminal, sends interactive information; Interactive service device sends information data to handheld-type intelligent operating terminal and digital cinema server respectively, and the time of its transmission is set in advance.
The video and/or audio signal data that S404, digital cinema server receipt source transmit in connected interactive service, and export by digital cinema server;
S405, handheld-type intelligent operating terminal receive the interactive information that comes from interactive service device, and user operates according to interactive information, completes the interaction with movie theatre service platform.
In the present invention; the content of interactive program and kind can be according to actual conditions; for example, according to the difference of area, time, spectators' type etc. various factors; and select different interactive programs; interactive game provided by the present invention is only a kind of preferred embodiment; can expect, those skilled in the art's technical scheme disclosed according to the present invention is improved or is adjusted interactive program, and all these interactive programs all should belong to protection scope of the present invention.Similarly, the built-in operating system of handheld-type intelligent operating terminal in the present invention can be any optional operating system on the market, for example Android, IOS, WindowsMobile, symbian, Linux, Palm or BlackBerry system, it neither limitation of the present invention.
In the above-described embodiments, interactive program is to carry out the interactive program of game class of game interactive with spectators, yet what can expect is, interactive program of the present invention is not limited to this, as the preferred embodiment of the present invention, described interactive program can be to comprise: film interactive module, for the video and/or audio signal data of playing according to spectators' interactive instruction and digital cinema server, carry out content exchange, be that interactive program can be set up the interaction between spectators and film itself, for example film final result has 3: A final result, B final result, C final result, the corresponding A Happy Ending of difference, sadness final result and neutral final result, the final result that spectators can like by interactive procedure Selection oneself so, then interactive instruction spectators being sent is added up, control figure movie player is play spectators and is selected maximum a kind of final results, so also can improve spectators' viewing participation, improve viewing effect.The content interaction of obvious above-mentioned film itself is only a kind of giving an example, and its interactive form and interaction content should not be so limited.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection range of claims of the present invention.

Claims (10)

1. a movie theatre interaction systems, is characterized in that, comprises the interactive server being connected successively, digital cinema server, and projector and projection screen, also comprise at least one handheld-type intelligent operating terminal,
Described interactive server, have data transmission interface, in it, operation has an interactive applications, described interactive server is connected by wired or wireless network service with digital cinema server with handheld-type intelligent operating terminal respectively, when interactive applications moves, to handheld-type intelligent operating terminal, transmit interactive information data, to digital cinema server, send video and/or audio signal data;
Described data transmission interface, is a digitized video and/or audio interface, for transmission and receiver, video and/or audio signal data;
Described digital cinema server, has data transmission interface, sends out video and/or audio signal data, and video and/or audio signal data is sent to the projector of connection for receiving interactive server, on projection screen, plays;
Described handheld-type intelligent operating terminal is connected by wireless network service with interactive server, by APP application program and interactive server exchange interactive information data;
Described APP application program, installs and runs on handheld-type intelligent operating terminal, by wireless network service and interactive server, communicates.
2. system according to claim 1, is characterized in that, described interactive service device is also for adding new interactive applications.
3. system according to claim 1, is characterized in that, also comprises wireless router, is used to user that any wireless network services and the information of obtaining user's handheld-type intelligent operating terminal are provided.
4. system according to claim 3, it is characterized in that, wireless router connects interactive server, described interactive server also comprises a user filtering module, the wireless router connecting according to interactive server obtains the information of user's handheld-type intelligent operating terminal, filters out the user who does not connect described wireless router.
5. system according to claim 1, it is characterized in that, described handheld-type intelligent operating terminal comprises mobile phone and/or panel computer, and its built-in operating system is Android, IOS, WindowsMobile, symbian, Linux, Palm or BlackBerry system.
6. system according to claim 1, is characterized in that, described interactive applications is based on carrying out mutual interactive program between handheld-type intelligent operating terminal and interactive server.
7. system according to claim 6, is characterized in that, described interactive program runs on interactive server, comprises game starter and game plug-in unit;
Described game starter, for the load instructions of reception is sent to game plug-in unit, and described game starter is also for sending discovery information to network;
Described game plug-in unit, for carrying out load operating according to game load instructions that starter is sent out, when game plug-in component operation, receives the information feedback of handheld-type intelligent operating terminal APP application program.
8. system according to claim 6, is characterized in that, described interactive program runs on interactive server, and described interactive program comprises:
Film interactive module, carries out content exchange for the video and/or audio signal data of playing according to spectators' interactive instruction and digital cinema server.
9. an interactive approach that is applicable to the arbitrary described system of claim 1-8, is characterized in that, comprises the following steps:
A1. spectators download APP application program installation and operation;
B1. start interactive applications;
C1. under wired or wireless network service, interactive applications sends video and/or audio signal data by data transmission interface to digital cinema server, meanwhile, to handheld-type intelligent operating terminal, sends interactive information;
D1. the video and/or audio signal data that digital cinema server receipt source transmits in connected interactive service device, and export by digital cinema server;
E1. handheld-type intelligent operating terminal receives the interactive information that comes from interactive service device, and user operates according to interactive information.
10. interactive approach according to claim 9, is characterized in that, described step C1, and interactive service device sends information data to handheld-type intelligent operating terminal and digital cinema server respectively, and the time of its transmission is set in advance.
CN201310663633.6A 2013-12-10 2013-12-10 Cinema interactive system and method Pending CN103686427A (en)

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