CN107181970B - Method for automatically generating playlist by advertisement terminal - Google Patents
Method for automatically generating playlist by advertisement terminal Download PDFInfo
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- CN107181970B CN107181970B CN201710300188.5A CN201710300188A CN107181970B CN 107181970 B CN107181970 B CN 107181970B CN 201710300188 A CN201710300188 A CN 201710300188A CN 107181970 B CN107181970 B CN 107181970B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a method for automatically generating a play list by an advertisement terminal. It comprises the following steps: matching a background engineering manufacturing system and a terminal playing system and matching different advertisement terminals; making a playing strategy according to time and an inter-cut mode; generating an advertisement list file containing advertisement information, advertisement terminal names and playing strategies, and uploading the advertisement list file to an advertisement terminal; reading advertisement data matched with the advertisement terminal from the advertisement list file; analyzing the playing date section corresponding to the advertisement data, comparing the playing date section with the local date, and storing the advertisement data into an advertisement list of the advertisement terminal if the local date is in the playing period; analyzing a playing strategy corresponding to the advertisement data, and generating a playing list according to the playing strategy; and reading the play list by the play program of the advertising terminal. The invention improves the advertising effect, enhances the interestingness and diversity of the advertisement, enriches the user experience and enables the user to receive the advertisement information in a comfortable way.
Description
Technical Field
The invention relates to an advertisement playing technology, in particular to a method for automatically generating a play list by an advertisement terminal.
Background
In the field of outdoor information and advertisement publishing, advertisement media adopting traditional modes such as poster lamp boxes and the like cannot meet the requirements of people on transmission media in the information age. Other advertisement media, such as video advertisement delivery through network, advertisement insertion in television programs, advertisement implantation in movies, etc., have the problems that advertisers unilaterally make advertisement content and then carry out advertisement propaganda, which involve too many manual links and low efficiency.
In recent years, a large number of outdoor large-scale advertisement screens appear, which benefit from the progress of the display screen technology on one hand and the rapid development of the network technology on the other hand, so that the advertisement service is traditionally publicized in a single way and enters the interactive propagation era. With the progress of the streaming media technology, no matter advertisers or network operators, there is an urgent need to improve the advertising effect to win the user traffic, and particularly in the links of advertisement insertion mode, interaction with users and the like, while the advertising effect is enhanced, there is an urgent need to improve the user experience, and most of the networked advertising terminals cannot automatically generate a playlist at the advertising terminal when playing advertisements, but directly acquire a program list guide which is already set and completed at a server for playing Diversity, interest, etc. are important.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provide a method for automatically generating a playlist by an advertisement terminal, so as to at least achieve the aims of improving the advertisement data processing efficiency and enhancing the advertisement effect.
The purpose of the invention is realized by the following technical scheme: a method for automatically generating a play list by an advertisement terminal comprises a step of generating an advertisement list file by a background engineering system and a step of generating the play list by a terminal play system;
the background engineering system generates an advertisement list file, and comprises the following substeps:
s11: matching the background engineering manufacturing system and the terminal playing system by taking the name of the advertisement terminal as a matching item; moreover, the advertisement files are used as key items to be matched with different advertisement terminals;
s12: in the advertisement file, a playing strategy is formulated according to time and a spot-inserting mode;
s13: the server generates an advertisement list file containing advertisement information, advertisement terminal names and playing strategies, and uploads the advertisement list file to the advertisement terminal;
the terminal playing system generates a play list, and comprises the following substeps:
s21: reading advertisement data matched with the advertisement terminal from the advertisement list file;
s22: the first analysis is to analyze the playing date section corresponding to the advertisement data, compare the playing date section with the local date, and store the advertisement data into an advertisement list of the advertisement terminal if the local date is in the playing period;
s23: secondly, analyzing the playing strategy corresponding to the advertisement data, and generating a playing list according to the playing strategy;
s24: and reading the play list by a play program of the advertisement terminal, and switching the video at the appointed time by combining the local time of the terminal play system.
Further, in step S12, the play strategy includes:
(1) the set advertisement is played in the set advertisement terminal time period;
(2) the set time period for the advertisement terminal to play the set advertisement every day;
(3) setting the playing time length of the advertisement;
(4) and setting the playing rule of the advertisement.
The set playing rule of the advertisement comprises a common inserting mode and a user inserting mode;
the common insertion mode comprises playing according to a conventional video and playing in a composition turn, wherein the playing in the composition turn comprises the following steps:
(A) inserting all advertisement contents in two rounds;
(B) three rounds of inserting all the advertisement content;
(C) inserting all advertisement contents in four rounds;
(D) inserting all advertisement contents in six rounds;
(E) inserting all advertisement contents in eight rounds;
the method comprises the following steps according to the user insertion mode:
(a) inserting an advertisement content according to an advertiser round;
(b) inserting an advertisement content according to two rounds of advertisers;
(c) inserting an advertisement content according to three rounds of advertisers;
(d) inserting an advertisement content according to four turns of an advertiser;
(e) inserting an advertisement content according to six rounds of advertisers;
(f) one advertisement content is inserted according to eight turns of advertisers.
Further, in step S13, the advertisement list file generated by the server and containing the advertisement information, the name of the advertisement terminal and the playing strategy is uploaded to the advertisement terminal by means of network update and USB interface update.
Described further, in step S21, the advertising terminal reads the advertisement data matching the advertising terminal by the terminal name contained in the advertisement list file data.
To be further described, in step S23, the break-in mode corresponding to the advertisement data is analyzed, an advertisement playing task is generated according to the break-in mode, and a playlist is generated according to the advertisement playing task.
The playing task is divided into minimum composition units, the minimum composition units are formed into turns, and the turns are added into the playing list.
The playing task comprises a video name, video playing starting time and video time length.
Further, the background engineering system uploads the advertisement data to the advertisement terminal or withdraws the uploaded advertisement data from the advertisement terminal by controlling time, so that the advertisement can be automatically uploaded and downloaded at the advertisement terminal.
Further, an independent game program is made into the advertisement list file, a corresponding play list is generated at the advertisement terminal, in the running process of the play program, if the play program is executed to the play list of the game play task, the current play task is paused, an independent game process is started and the running time of the independent game process is controlled, and the paused play task is started by detecting the end time of the game.
The invention has the beneficial effects that: compared with the prior art, the invention has the following advantages:
(1) the name of the advertisement terminal is used as a matching item, and an advertiser is supported to randomly select different advertisement terminals to play advertisement contents by matching a background engineering manufacturing system and a terminal playing system; in addition, the advertisement file is used as a key item, for example, the advertisement video file is used as a key item, the advertisement file can be directly matched with different advertisement terminals, the advertisement data stream is directly received at the advertisement terminal, the advertisement content can be played by using the playing program and corresponding playing equipment, and the advertisement data matching efficiency and the playing processing efficiency are improved;
(2) according to the method, the playing strategy is made in the advertisement file according to the time and the inter-cut mode, the playing strategy is arranged according to the time rule and the inter-cut mode rule by manufacturing an engineering system at the background of the server, the time data and the playing rule data are embedded into the content of the advertisement file instead of arranging the program playing list by using a content list, so that the editing cost of the playing strategy is greatly reduced, and the arranging efficiency is remarkably improved;
(3) the server generates an advertisement list file containing advertisement information, advertisement terminal names and playing strategies in a short time, and transmits the advertisement list file to the advertisement terminals in a data code stream mode, wherein the advertisement information is used for playing or displaying, the advertisement terminal names are used for matching the advertisement data to different advertisement terminals in the transmission process, and the advertisement terminals selected by the advertisers can identify the advertisement video file key items of the advertisers, so that the efficiency of matching the server with the advertisement terminals is improved, the efficiency of matching the advertisement terminals with the advertisement data is improved, and strategy data support is provided for subsequently generating corresponding playing lists according to the playing strategy data based on the acquisition;
(4) the invention uploads the advertisement list file to the advertisement terminal by the modes of network updating, USB data updating and the like, thereby realizing the play mode of remote automatic advertisement delivery and remote advertisement management;
(5 the invention through analyzing the advertising data correspondent broadcast date section, and compare with local date, if the local date is in broadcasting the cycle, store advertising data in advertising tabulation of the advertising terminal, advertising data received newly in broadcasting the cycle of the advertising terminal intelligently, if the local time is not in broadcasting the cycle, can broadcast advertising data directly according to the advertiser's demand, only through analyzing the broadcast date set up in advertising data, can regulate and broadcast advertising data and enter and broadcast the link, compare with prior art, realize analyzing the way of the video file through analyzing program content and agreement rule, etc., the invention has reduced the procedure and realized the difficulty notably, has saved the development resource, has reduced the cost;
(7) the method integrates the playing strategy into the advertisement file data by analyzing the playing strategy corresponding to the advertisement data, transmits the playing strategy while transmitting the advertisement data, analyzes the playing strategy while analyzing the advertisement data at the terminal, and automatically generates the playing list at the advertisement terminal, thereby reducing the step of generating the playing list at the server terminal and correspondingly reducing the step of acquiring the playing list from the server terminal compared with the step of acquiring the playing list and the playing strategy from the server terminal; the invention directly obtains the advertisement data from the server and simultaneously obtains the advertisement playing strategy, and the beneficial effects are also embodied in at least two aspects: firstly, the process of arranging advertisement content at the server side is reduced, secondly, the playing strategy establishment rule is finished at the server side, a specific acquisition module is not required to be set at the advertisement terminal, and a universal playing module is used at the advertisement terminal, so that the playing process of the advertisement terminal is more flexible;
(8) the invention realizes automatic advertisement loading and unloading, and improves the advertisement putting management efficiency;
(9) the invention can make the independent game process into the advertisement list file, is similar to a new 'advertisement insertion', has the same processing rule for playing the special advertisement insertion as the processing mode of other advertisement insertion files, enters the game link when the playing program is executed to the game insertion, particularly in an outdoor advertisement interactive application scene, combines the game and the advertisement, obviously improves the advertisement propaganda effect, simultaneously enhances the interest and the diversity of the advertisement, improves the user experience, and leads the user to receive the advertisement information in comfort;
(10) the invention can generate diversified play lists according to the advertisement play mode requirements of different advertisers, realize different play rule control and meet the personalized advertisement play requirements.
Drawings
FIG. 1 is a flowchart of the steps for a background engineering system to generate an advertisement listings file of the present invention;
FIG. 2 is a flowchart illustrating steps of generating a playlist by the terminal playback system according to the present invention;
fig. 3 is a schematic structural diagram of the background engineering manufacturing system and the terminal playing system of the present invention.
Detailed Description
The technical solutions of the present invention are further described in detail below with reference to the accompanying drawings, but the scope of the present invention is not limited to the following.
As shown in fig. 1, a method for automatically generating a playlist by an advertisement terminal includes a step of generating an advertisement list file by a background engineering system and a step of generating a playlist by a terminal playing system.
In a background engineering system, a database, a matching module, a playing strategy module and an uploading module are configured at a server side, wherein the database is used for storing advertisement information data and advertisement terminal equipment information data, the advertisement information data comprises advertisement video files, advertisement text files, pictures, audio and other data, the advertisement terminal equipment information data comprises equipment attribute data and preset advertisement terminal names, the matching module can be directly matched to different terminals according to the advertisement terminal names, and the playing strategy module is used for generating corresponding playing strategy data according to time and the requirements of an advertiser and integrating the playing strategy data into the advertisement data to be transmitted to the advertisement terminal.
In a terminal playing system, an advertisement terminal is provided with a data acquisition module, an advertisement list module, a first analysis module, a second analysis module and a playing module, wherein the data acquisition module is used for reading advertisement data matched with the advertisement terminal from an advertisement list file and simultaneously acquiring playing strategy data, the first analysis module is used for analyzing a playing date section corresponding to the advertisement data and comparing the playing date section with a local date, if the local date is in a playing period, the advertisement data is stored in the advertisement list module of the advertisement terminal, the second analysis module is used for analyzing a playing strategy corresponding to the advertisement data and generating a playing list according to the playing strategy, and the playing module is used for reading the playing list and switching videos at a specified time by combining with the local time of the terminal playing system.
The background engineering system generates an advertisement list file, and comprises the following substeps:
s11: matching the background engineering manufacturing system and the terminal playing system by taking the name of the advertisement terminal as a matching item; moreover, the advertisement files are used as key items to be matched with different advertisement terminals;
further, for example, the server provides the name of the advertisement terminal as a name feature item to the advertiser to select different advertisement terminals, and after the advertiser selects the advertisement terminal, the advertisement terminal only needs to identify the name of the advertisement terminal set at the server to match the received advertisement data; for another example, when the advertisement terminal matches advertisement data, the advertisement video file key item is used to extract the video file data in the advertisement data, and the receiving matching is performed according to the preset name data characteristics, playing time characteristics and the like.
S12: in the advertisement file, a playing strategy is formulated according to time and a spot-inserting mode;
further, at the server, when the program of the advertisement information data is arranged, the advertisement information data and the playing strategy data are simultaneously arranged in the advertisement data. The setting of the playing time period is used as a feature identification mark, for example, an advertiser selects the playing time period of a certain advertisement at a certain advertisement terminal, if the playing time period is from 14 days in 2 months in 2017 to 14 days in 3 months in 2017, the playing time period is used as the playing time period mark for the advertisement terminal to identify corresponding advertisement data, and the advertisement terminal judges the corresponding advertisement data by analyzing the playing time period mark;
s13: the server generates an advertisement list file containing advertisement information, advertisement terminal names and playing strategies, and uploads the advertisement list file to the advertisement terminal;
further, the advertisement list file generated at the server end can be transmitted to different advertisement terminals according to the existing communication protocol and network in the data format of the streaming media file, and the advertisement list file data comprises the characteristic information used for matching the advertisement terminals, the characteristic information used for matching the advertisement data of the specific advertisers of the advertisements, the advertisement information data, and the like;
the terminal playing system generates a play list, and comprises the following substeps:
s21: reading advertisement data matched with the advertisement terminal from the advertisement list file;
further, in the advertisement terminal, the advertisement list file data is received in a matching manner, and different advertisement terminals receive the advertisement file data matched with themselves and generate a playlist corresponding to the received advertisement list file for the subsequent process.
S22: the first analysis is to analyze the playing date section corresponding to the advertisement data, compare the playing date section with the local date, and store the advertisement data into an advertisement list of the advertisement terminal if the local date is in the playing period;
further, if the local time is not in the playing period, the advertisement data can be directly played according to the requirement of the advertiser, and whether the played advertisement data enters a playing link can be adjusted only by analyzing the playing date set in the advertisement data, so that the newly received advertisement data can be intelligently managed in the playing period of the advertisement terminal;
s23: secondly, analyzing the playing strategy corresponding to the advertisement data, and generating a playing list according to the playing strategy;
further describing, analyzing the insertion mode corresponding to the advertisement, generating a play task according to the insertion mode, and generating a play list according to the play task, wherein the play list is a set of play tasks, and each advertisement play task comprises:
(1) a video name;
(2) video play start time (e.g., 06:01:01, indicating that the video starts playing from 6 o' clock 1 min 1 sec);
(3) video duration (e.g., 15, representing the video duration of 15 seconds);
each advertisement playing task can be divided into minimum units, 1 group of advertisement playing tasks form a turn, and a conventional video can be added into an advertisement list in a turn mode by calculating from the time when an advertisement terminal starts playing according to the sequence of adding the conventional video into the advertisement list;
s24: and reading the play list by a play program of the advertisement terminal, and switching the video at the appointed time by combining the local time of the terminal play system. For example, the first advertisement is played at 06:00:00, and the duration is 15 seconds. The playing program will start playing the second advertisement at 06:00: 15;
further, in step S12, the play strategy includes:
(1) the set advertisement is played in the set advertisement terminal time period; for example, an advertiser selects an advertisement video to be played at an advertisement terminal A of a subway platform A, and selects the advertisement video to be played at a channel A of 06: 00-23: 30 starting playing the video;
(2) the set time period for the advertisement terminal to play the set advertisement every day; for example, the advertiser chooses to play its advertisement video 7: 30-9: 30 in the morning of each day of 2 months in 2017;
(3) setting the playing time length of the advertisement; for example, the total time length of advertisement playing, the time length of one-time playing, etc.;
(4) and setting the playing rule of the advertisement.
The set playing rule of the advertisement comprises a common inserting mode and a user inserting mode; the common insertion mode is, for example: if the playing time of the specified advertisement terminal is 06:00:00, the time duration of the first advertisement is 15 seconds, the time duration of the second advertisement is 20 seconds, and the time duration of the third advertisement is 25 seconds, then the generated playlist is:
advertisement 1: the starting time is 06:00:00, and the duration is 15 seconds;
advertisement 2: the starting time is 06:00:15, and the duration is 20 seconds;
advertisement 3: the starting time is 06:00:35, and the duration is 25 seconds;
and so on.
The common insertion mode comprises playing according to a conventional video and playing in a composition turn, wherein the playing in the composition turn comprises the following steps:
(A) inserting all advertisement contents in two rounds;
(B) three rounds of inserting all the advertisement content;
(C) inserting all advertisement contents in four rounds;
(D) inserting all advertisement contents in six rounds;
(E) inserting all advertisement contents in eight rounds;
further described, for example:
(1) if the advertisement selection frequency is 'two rounds of inter-cut all advertisement contents', the advertisement appears in the 2 x n rounds in the turns of the playlist, and n starts from 1 until the time of finishing the advertisement playing;
(2) if the advertisement selection frequency is 'three rounds of inserting all advertisement contents', the advertisement appears in the 3 x n-th round in the turn in the playlist, and n starts from 1 until the time of finishing the advertisement playing;
(3) if the advertisement selection frequency is 'four rounds of inserting all advertisement contents', 'six rounds of inserting all advertisement contents', 'eight rounds of inserting all advertisement contents', the advertisement appears in the rounds in the playlist respectively in 4 x n rounds, 6 x n rounds and 8 x n rounds, and n starts from 1 and reaches the time of finishing the advertisement playing;
the method comprises the following steps according to the user insertion mode:
(a) inserting an advertisement content according to an advertiser round;
(b) inserting an advertisement content according to two rounds of advertisers;
(c) inserting an advertisement content according to three rounds of advertisers;
(d) inserting an advertisement content according to four turns of an advertiser;
(e) inserting an advertisement content according to six rounds of advertisers;
(f) one advertisement content is inserted according to eight turns of advertisers.
Further described, for example:
(1) assuming that a unified advertiser has 2 advertisement videos which are played in turn and are marked as advertisement 1 and advertisement 2, and selecting a playing mode of 'inserting one advertisement content in one turn according to the advertiser', the advertisement 1 is played in every 1 × n turn, the advertisement 2 is played in every 2 × n turns, and n starts from 1;
(2) supposing that the unified advertiser has 3 advertisement videos which are played in turn and are marked as advertisement 1, advertisement 2 and advertisement 3, and the selected playing mode is 'one advertisement content is inserted according to three rounds of the advertiser', the advertisement 1 is played in every 9 x n +3 rounds, the advertisement 2 is played in every 9 x n +6 rounds, and the advertisement 3 is played in every 9 x n +9 rounds;
further, in step S13, the advertisement list file generated by the server and containing the advertisement information, the name of the advertisement terminal and the playing strategy is uploaded to the advertisement terminal by means of network update and USB interface update.
Described further, in step S21, the advertising terminal reads the advertisement data matching the advertising terminal by the terminal name contained in the advertisement list file data.
To be further described, in step S23, the break-in mode corresponding to the advertisement data is analyzed, an advertisement playing task is generated according to the break-in mode, and a playlist is generated according to the advertisement playing task.
The playing task is divided into minimum composition units, the minimum composition units are formed into turns, and the turns are added into the playing list.
The playing task comprises a video name, video playing starting time and video time length.
Further, the background engineering system uploads the advertisement data to the advertisement terminal or withdraws the uploaded advertisement data from the advertisement terminal by controlling time, so that the advertisement can be automatically uploaded and downloaded at the advertisement terminal.
Further, an independent game program is made into the advertisement list file, a corresponding play list is generated at the advertisement terminal, in the running process of the play program, if the play program is executed to the play list of the game play task, the current play task is paused, an independent game process is started and the running time of the independent game process is controlled, and the paused play task is started by detecting the end time of the game. Described further below, an advertising video or game program following a game is initiated by detecting the end time of the game. Similar to a new 'advertisement insertion', the playing processing rule of the special advertisement insertion is the same as the processing mode of other advertisement insertion files, when a playing program is executed to the game insertion, a game link is entered, particularly in an outdoor advertisement interaction application scene, the game and the advertisement are combined, the advertisement propaganda effect is obviously improved, meanwhile, the interest and the diversity of the advertisement are enhanced, the user experience is improved, and the user can receive advertisement information in comfort;
those of skill in the art will appreciate that the method steps and modules described in connection with the disclosure herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system, the apparatus and the module described above may refer to corresponding processes in the foregoing method embodiments, and are not described herein again.
The method, system and apparatus disclosed herein may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules may be merely a logical division, and the actual implementation may have another division, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be referred to as an indirect coupling or communication connection through some interfaces, devices or modules, and may be in an electrical, mechanical or other form.
The modules described as discrete components may or may not be physically separate, and the components shown as modules may or may not be physical modules, may be located in one place, or may be distributed over a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module.
The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, an optical disk, or other various media capable of storing program codes.
The foregoing is illustrative of the preferred embodiments of this invention, and it is to be understood that the invention is not limited to the precise form disclosed herein and that various other combinations, modifications, and environments may be resorted to, falling within the scope of the concept as disclosed herein, either as described above or as apparent to those skilled in the relevant art. And that modifications and variations may be effected by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (8)
1. A method for automatically generating a playlist by an advertising terminal is characterized in that: the method comprises the steps of generating an advertisement list file by a background engineering manufacturing system and generating a play list by a terminal play system;
the background engineering manufacturing system is provided with a database, a matching module, a playing strategy module and an uploading module;
the terminal playing system is provided with a data acquisition module, an advertisement list module, a first analysis module, a second analysis module and a playing module;
the background engineering system generates an advertisement list file, and comprises the following substeps:
s11: matching the background engineering manufacturing system and the terminal playing system by taking the name of the advertisement terminal as a matching item; moreover, the advertisement files are used as key items to be matched with different advertisement terminals;
s12: in the advertisement file, a playing strategy is formulated according to time and a spot-inserting mode;
s13: the background engineering system generates an advertisement list file containing advertisement information, advertisement terminal names and playing strategies, and uploads the advertisement list file to the advertisement terminal;
the terminal playing system generates a play list, and comprises the following substeps:
s21: reading advertisement data matched with the advertisement terminal from the advertisement list file;
s22: the first analysis is to analyze the playing date section corresponding to the advertisement data, compare the playing date section with the local date, and store the advertisement data into an advertisement list of the advertisement terminal if the local date is in the playing period;
s23: secondly, analyzing a playing strategy corresponding to the advertisement data, and generating an advertisement list into a playing list according to the playing strategy;
s24: the playing program of the advertisement terminal reads the playing list and switches videos at the appointed time by combining the local time of the terminal playing system;
in step S12, the playback strategy includes:
(1) the set advertisement is played in the set advertisement terminal time period;
(2) the set time period for the advertisement terminal to play the set advertisement every day;
(3) setting the playing time length of the advertisement;
(4) setting the playing rule of the advertisement;
the set playing rule of the advertisement comprises a common inserting mode and a user inserting mode;
the common insertion mode comprises playing according to a conventional video and playing in a composition turn, wherein the playing in the composition turn comprises the following steps:
(A) inserting all advertisement contents in two rounds;
(B) three rounds of inserting all the advertisement content;
(C) inserting all advertisement contents in four rounds;
(D) inserting all advertisement contents in six rounds;
(E) inserting all advertisement contents in eight rounds;
the method comprises the following steps according to the user insertion mode:
(a) inserting an advertisement content according to an advertiser round;
(b) inserting an advertisement content according to two rounds of advertisers;
(c) inserting an advertisement content according to three rounds of advertisers;
(d) inserting an advertisement content according to four turns of an advertiser;
(e) inserting an advertisement content according to six rounds of advertisers;
(f) one advertisement content is inserted according to eight turns of advertisers.
2. The method for automatically generating a playlist for an advertising terminal according to claim 1, wherein: in step S13, the advertisement list file containing the advertisement information, the advertisement terminal name and the playing policy generated by the server is uploaded to the advertisement terminal by means of network update and USB interface update.
3. The method for automatically generating a playlist for an advertising terminal according to claim 1, wherein: in step S21, the advertising terminal reads the advertisement data matching the advertising terminal by the terminal name contained in the advertisement list file data.
4. The method for automatically generating a playlist for an advertising terminal according to claim 1, wherein: in step S23, the break-in mode corresponding to the advertisement data is analyzed, an advertisement playing task is generated according to the break-in mode, and a playlist is generated according to the advertisement playing task.
5. The method for automatically generating a playlist for an advertising terminal according to claim 4, wherein: the playing task is divided into minimum composition units, the minimum composition units are formed into turns, and the turns are added into the playing list.
6. The method for automatically generating a playlist for an advertising terminal according to claim 4, wherein: the playing task comprises a video name, video playing starting time and video time length.
7. The method for automatically generating a playlist for an advertising terminal according to claim 1, wherein: the background engineering system uploads the advertisement data to the advertisement terminal or withdraws the uploaded advertisement data from the advertisement terminal by controlling time, and is used for automatically uploading and downloading advertisements at the advertisement terminal.
8. The method for automatically generating a playlist for an advertising terminal according to claim 1, wherein: and in the running process of the playing program, if the playing program is executed to the playing list of the game playing task, pausing the current playing task, starting an independent game process, controlling the running time of the independent game process, and starting the paused playing task by detecting the end time of the game.
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