CN109151527A - A kind of television advertising interaction systems and its interactive approach - Google Patents
A kind of television advertising interaction systems and its interactive approach Download PDFInfo
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- CN109151527A CN109151527A CN201710457740.1A CN201710457740A CN109151527A CN 109151527 A CN109151527 A CN 109151527A CN 201710457740 A CN201710457740 A CN 201710457740A CN 109151527 A CN109151527 A CN 109151527A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 103
- 230000003993 interaction Effects 0.000 title claims abstract description 31
- 238000000034 method Methods 0.000 claims description 10
- 230000003238 somatosensory effect Effects 0.000 claims description 6
- 230000007547 defect Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000036651 mood Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4122—Peripherals receiving signals from specially adapted client devices additional display device, e.g. video projector
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42201—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Chemical & Material Sciences (AREA)
- Life Sciences & Earth Sciences (AREA)
- Health & Medical Sciences (AREA)
- Analytical Chemistry (AREA)
- Biomedical Technology (AREA)
- Biophysics (AREA)
- General Health & Medical Sciences (AREA)
- Neurosurgery (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of television advertising interaction systems, including video Broadcast Control unit, interactive unit, multi-screen interactive unit, infrared photography unit, display unit, print unit and prize push unit, the display unit and video Broadcast Control unit are by LAN connection, and the video Broadcast Control unit is connect with interactive unit, and the interactive unit is connected with multi-screen interactive unit, infrared photography unit, print unit and prize push unit respectively.Pass through loop play multi-screen interactive program, advertisement and body-sensing program, and multi-screen interactive program and body-sensing program are analyzed by interactive unit, realization advertisement is interacted with user's, to enhance the amount of reading of TV media reading, Interactive Experience is improved, the publicity value of airport TV media is played.
Description
Technical field
The present invention relates to television advertising technical field, especially a kind of television advertising interaction systems and its interactive approach.
Background technique
The airport TV media of Most current plays out in such a way that coaxial cable transmits anolog TV signals,
There is vulnerable to interference, the disadvantage of Interactive Experience difference, and the mandatory reading of program, easily cause dislike mood.
Under the prior art, the interaction forms that airport TV is able to achieve are mainly:
Guidance user is played by program and participates in interactive event, is then periodically broadcasted on backstage again relevant to interaction result
Program.Real-time interactive can not be carried out, and interactive event is directed to entire airport TV network, rather than individually TV point.Nothing
Method realizes the multi-screen interactive between TV and mobile phone, plate, and the body-sensing that also cannot achieve between audient and TV interacts.
It can be seen that airport TV media, there is reading is forced, the defect of Interactive Experience difference biggish can not be played
The publicity of airport TV media is worth.
Summary of the invention
It is an object of the invention to solve airport TV media to force to read, the defect of Interactive Experience difference can not be biggish
The problem of playing the publicity value of airport TV media.
In order to achieve the above object, the following technical schemes are provided:
A kind of television advertising interaction systems, comprising:
Video Broadcast Control unit, for entire TV programme broadcasting control, including television terminal management, channel management,
Program, material management；
Interactive unit carries out dynamic capture, somatosensory recognition immediately and obtains the interactive operation of user terminal to control
The content of television image；
Multi-screen interactive unit is connected by mobile network or wifi network with multi-screen interactive agreement, makes the terminal of user
Communication is established between interactive unit；
Infrared photography unit identifies the skeleton and its motion gesture of human body by infrared ray；
Display unit, display play TV programme and interactive picture；
Print unit, the photo of user is captured by infrared photography unit, and is printed；
Prize push unit, interactive unit will interact result and give prize push unit, carry out the automatic granting of prize；
The display unit and video Broadcast Control unit by LAN connection, the video Broadcast Control unit with interact singly
Member connection, the interactive unit respectively with multi-screen interactive unit, infrared photography unit, print unit and prize push unit
It is connected.
Preferably, the multi-screen interactive unit individually works with infrared photography unit.
Preferably, the TV programme include multi-screen interactive program, body-sensing program and advertisement, loop play.
Preferably, the multi-screen interactive program is prize drawing program, and body-sensing program is ball game.
Preferably, the prize push unit according to the different interactions of user as a result, provide different grades of prize into
Row reward.
A kind of television advertising interactive approach realizes following interaction side by the television advertising interaction systems of claims 1 to 4
Method, step include:
Video Broadcast Control unit is equally spaced by advertisement, multi-screen interactive program and body-sensing program, and is shown by display unit
To user, S10 is entered step when display unit shows multi-screen interactive program, enters step when display unit shows body-sensing program
Rapid S20；
S10 includes:
S11: when display unit shows multi-screen interactive program, user is by mobile network or wifi network by terminal and more
Shield interactive unit connection, starts to be interacted, display interface and user terminal simultaneous display programme content；
S12: interactive unit analyzes interaction result by the interactive information of acquisition multifrequency interactive unit；
S13: interactive unit feeds back to prize push unit for result is interacted, and is pushed out corresponding prize；
S20 includes:
S21: when display unit shows body-sensing program, infrared photography unit obtains user's skeleton and motion gesture, and will
The information of acquisition sends interactive unit to；
S22: interactive unit carries out dynamic capture, somatosensory recognition to the information of acquisition, according to the motion gesture of user
Picture adjustment signal is passed into video Broadcast Control unit；
S23: video Broadcast Control unit changes picture according to adjustment signal accordingly, completes interaction；
S24: interactive unit sends order to infrared photography unit at random and takes pictures in interactive process, and by photo
Print unit is sent to be printed；
S25: after body-sensing program, according to the interaction interpretation of result of interactive unit, feeding back to prize push unit,
It is pushed out corresponding prize.
The invention has the benefit that by loop play multi-screen interactive program, advertisement and body-sensing program, and by
Interactive unit analyzes multi-screen interactive program and body-sensing program, and realization advertisement is interacted with user's, to enhance TV media
The amount of reading of reading improves Interactive Experience, plays the publicity value of airport TV media.
Detailed description of the invention
Fig. 1 is this system structural schematic diagram；
Fig. 2 is multi-screen interactive program interaction method flow chart；
Fig. 3 is body-sensing program interaction method flow chart.
Specific embodiment
The technical program is illustrated in conjunction with the accompanying drawings and embodiments.
It is as shown in Figure 1 this system structural schematic diagram, comprising: video Broadcast Control unit 200, for entire TV programme
Play control, including television terminal management, channel management, program, material management；Interactive unit 300 carries out immediately
Dynamic captures, somatosensory recognition and obtains the interactive operation of user terminal to control the content of television image；Multi-screen interactive unit
301, it with multi-screen interactive agreement, is connected by mobile network or wifi network, makes the terminal and interactive unit 300 of user
Between establish communication；Infrared photography unit 302 identifies the skeleton and its motion gesture of human body by infrared ray；Display is single
Member 100, display play TV programme and interactive picture；Print unit 303 captures the photograph of user by infrared photography unit 302
Piece, and print；Prize push unit 304, interactive unit 300 will interact result to prize push unit 304, and carry out prize
Automatic granting.
The display unit 100 and video Broadcast Control unit 200 by LAN connection, the video Broadcast Control unit 200 with
Interactive unit 300 connect, the interactive unit 300 respectively with multi-screen interactive unit 301, infrared photography unit 302,
Print unit 303 is connected with prize push unit 304.
Wherein, multi-screen interactive unit individually works with infrared photography unit.
Wherein, TV programme include multi-screen interactive program, body-sensing program and advertisement, loop play, and multi-screen interactive program
It can be prize drawing program, body-sensing program can be ball game, and video Broadcast Control unit is equally spaced by advertisement, multi-screen interactive program
With body-sensing program, and user is showed by display unit.
Wherein, prize push unit is rewarded according to the different interactions of user as a result, providing different grades of prize.
Embodiment one
It is illustrated in figure 2 multi-screen interactive program interaction method flow chart, step S10 includes:
S11: when display unit shows multi-screen interactive program, user is by mobile network or wifi network by terminal and more
Shield interactive unit connection, starts to be interacted, display interface and user terminal simultaneous display programme content；
S12: interactive unit analyzes interaction result by the interactive information of acquisition multifrequency interactive unit；
S13: interactive unit feeds back to prize push unit for result is interacted, and is pushed out corresponding prize.
Embodiment two
If Fig. 3 is body-sensing program interaction method flow chart, step S20 includes:
S21: when display unit shows body-sensing program, infrared photography unit obtains user's skeleton and motion gesture, and will
The information of acquisition sends interactive unit to；
S22: interactive unit carries out dynamic capture, somatosensory recognition to the information of acquisition, according to the motion gesture of user
Picture adjustment signal is passed into video Broadcast Control unit；
S23: video Broadcast Control unit changes picture according to adjustment signal accordingly, completes interaction；
S24: interactive unit sends order to infrared photography unit at random and takes pictures in interactive process, and by photo
Print unit is sent to be printed；
S25: after body-sensing program, according to the interaction interpretation of result of interactive unit, feeding back to prize push unit,
It is pushed out corresponding prize.
Claims (6)
1. a kind of television advertising interaction systems characterized by comprising
Video Broadcast Control unit, for the broadcasting control to entire TV programme, including television terminal management, channel management, program
Management, material management；
Interactive unit carries out dynamic capture, somatosensory recognition immediately and obtains the interactive operation of user terminal to control TV
The content of picture；
Multi-screen interactive unit is connected by mobile network or wifi network with multi-screen interactive agreement, make user terminal and
Communication is established between interactive unit；
Infrared photography unit identifies the skeleton and its motion gesture of human body by infrared ray；
Display unit, display play TV programme and interactive picture；
Print unit, the photo of user is captured by infrared photography unit, and is printed；
Prize push unit, interactive unit will interact result and give prize push unit, carry out the automatic granting of prize；
The display unit and video Broadcast Control unit are connected by LAN connection, the video Broadcast Control unit and interactive unit
Connect, the interactive unit respectively with multi-screen interactive unit, infrared photography unit, print unit and prize push unit phase
Even.
2. a kind of television advertising interaction systems according to claim 1, which is characterized in that the multi-screen interactive unit with
Infrared photography unit individually works.
3. a kind of television advertising interaction systems according to claim 1, which is characterized in that the TV programme include more
Shield interactive program, body-sensing program and advertisement, loop play.
4. a kind of television advertising interaction systems according to claim 3, which is characterized in that the multi-screen interactive program is
Prize drawing program, body-sensing program are ball game.
5. a kind of television advertising interaction systems according to claim 1, which is characterized in that the prize push unit root
It is rewarded according to the different interactions of user as a result, providing different grades of prize.
6. a kind of television advertising interactive approach, which is characterized in that realized by the television advertising interaction systems of claims 1 to 4
Following interactive approach, step include:
Video Broadcast Control unit is equally spaced by advertisement, multi-screen interactive program and body-sensing program, and shows use by display unit
Family enters step S10 when display unit shows multi-screen interactive program, enters step when display unit shows body-sensing program
S20；
S10 includes:
S11: when display unit shows multi-screen interactive program, user is mutual with multi-screen by terminal by mobile network or wifi network
Moving cell connection, starts to be interacted, display interface and user terminal simultaneous display programme content；
S12: interactive unit analyzes interaction result by the interactive information of acquisition multifrequency interactive unit；
S13: interactive unit feeds back to prize push unit for result is interacted, and is pushed out corresponding prize；
S20 includes:
S21: when display unit shows body-sensing program, infrared photography unit obtains user's skeleton and motion gesture, and will acquire
Information send interactive unit to；
S22: interactive unit carries out dynamic capture, somatosensory recognition to the information of acquisition, according to the motion gesture of user by picture
Face adjustment signal passes to video Broadcast Control unit；
S23: video Broadcast Control unit changes picture according to adjustment signal accordingly, completes interaction；
S24: interactive unit sends order to infrared photography unit at random and takes pictures in interactive process, and photo is sent
It is printed to print unit；
S25: after body-sensing program, according to the interaction interpretation of result of interactive unit, feeding back to prize push unit, push
Corresponding prize out.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710457740.1A CN109151527A (en) | 2017-06-16 | 2017-06-16 | A kind of television advertising interaction systems and its interactive approach |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710457740.1A CN109151527A (en) | 2017-06-16 | 2017-06-16 | A kind of television advertising interaction systems and its interactive approach |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109151527A true CN109151527A (en) | 2019-01-04 |
Family
ID=64830562
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710457740.1A Pending CN109151527A (en) | 2017-06-16 | 2017-06-16 | A kind of television advertising interaction systems and its interactive approach |
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| Country | Link |
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Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
| CN103686427A (en) * | 2013-12-10 | 2014-03-26 | 深圳市环球数码科技有限公司 | Cinema interactive system and method |
| CN103903535A (en) * | 2014-04-04 | 2014-07-02 | 贵州宝森科技有限公司 | Double-screen interactive advertisement player |
| WO2014137414A1 (en) * | 2013-03-07 | 2014-09-12 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor media presentations |
| CN204791831U (en) * | 2015-07-06 | 2015-11-18 | 深圳市天成精控电子科技有限公司 | Interactive advertising device |
| CN105392059A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device for synchronous display of interactive information of interactive television system |
-
2017
- 2017-06-16 CN CN201710457740.1A patent/CN109151527A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
| WO2014137414A1 (en) * | 2013-03-07 | 2014-09-12 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor media presentations |
| CN103686427A (en) * | 2013-12-10 | 2014-03-26 | 深圳市环球数码科技有限公司 | Cinema interactive system and method |
| CN103903535A (en) * | 2014-04-04 | 2014-07-02 | 贵州宝森科技有限公司 | Double-screen interactive advertisement player |
| CN204791831U (en) * | 2015-07-06 | 2015-11-18 | 深圳市天成精控电子科技有限公司 | Interactive advertising device |
| CN105392059A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device for synchronous display of interactive information of interactive television system |
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Application publication date: 20190104 |
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