CN103226787A - Mobile electronic equipment with reality enhancing technique and sale field application method thereof - Google Patents
Mobile electronic equipment with reality enhancing technique and sale field application method thereof Download PDFInfo
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- CN103226787A CN103226787A CN 201310183483 CN201310183483A CN103226787A CN 103226787 A CN103226787 A CN 103226787A CN 201310183483 CN201310183483 CN 201310183483 CN 201310183483 A CN201310183483 A CN 201310183483A CN 103226787 A CN103226787 A CN 103226787A
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Abstract
The invention discloses mobile electronic equipment with a reality enhancing technique and a sale field application method of the mobile electronic equipment. The mobile electronic equipment with the reality enhancing technique comprises a camera, a display, a CPU (Central Processing Unit), a GPU (Graphic Processing Unit), a memory and a battery, wherein the CPU, the GPU and the memory are integrated together. The sale field application method adopts the mobile electronic equipment with the reality enhancing technique and comprises an on-line and off-line combined product sale method. The method comprises the following steps that a storefront is set for showing and experience; goods for sale are subjected to 3D (Three-Dimensional) scanning, and the data are converted into reality enhancing technique codes to be stored in the mobile equipment; the mobile equipment is provided for a user; a corresponding goods poster is scanned by using the mobile equipment so as to trigger the 3D effect pictures stored inside the mobile equipment; the user can control a virtual object through gesture, and the goods can be shot by using a real camera so as to check the virtual object in the three-dimensional effect; and the user can click and check the latest promotion information in a screen after having the desire to purchasing the goods.
Description
Technical field
The present invention relates to a kind ofly have the mobile electronic device of real enhancement techniques and at the realm of sale application process.
Background technology
Augmented reality (AR) also is referred to as mixed reality.It is applied to real world with virtual information by computer technology, and be added in real time same picture or space of real environment and virtual object exists simultaneously.Augmented reality provides in the ordinary course of things, is different from human appreciable information.It has not only represented the information of real world, and shows during with virtual information of same, and two kinds of information are replenished mutually, stack.In the augmented reality of visualization, the user utilizes Helmet Mounted Display, real world and computer graphic is multiple is synthesized together, can see that just the real world is round it.
Augmented reality produces non-existent virtual objects in the actual environment by computer graphics techniques and visualization technique, and by sensing technology with virtual objects accurately " placement " in true environment, by display device virtual objects and true environment are combined together, and present to the real new environment of sensory effects of user.Therefore augmented reality system has the new feature of actual situation combination, real-time, interactive, three-dimensional registration.
The electronic product sale: the sale for electronic product at present mainly is divided into on-line selling and line sale down, and sale is meant and offers the entity StoreFront under the so-called line, and a logical mode of displayying commodity selected commodity by the user in StoreFront.So-called on-line selling is meant the sale website of offering specialty on the internet, selects on the net by the user, and payment on the net.The dealer locates the transportation of goods that the consumer selectes to the consumer.The on-line selling biggest advantage is not need to offer the entity StoreFront, only needs website and storehouse to get final product.
The product introduction method: common product is sold the main sales force of dependence to product introduction, and the user is the passive product information of accepting.Though product introduction methods such as some 3D scanning techniques or PPT exist, whole displaying flow process is mechanical, and is irreversible.The user can only understand product according to the flow process that configures in advance.The product introduction mode can't be effectively at customer demand.And excessive sale can cause the client to dislike.
Market information statistics: at present main electronic product manufacturer is to adopt the data of dealer's statistics to gather and the mode of the market survey of reality draws to the statistics of market information data.But the dealer is in order to obtain the market preferential policy, and its data that report often are inaccurate.And the comprehensively artificial required cost of market survey is higher.Simultaneously take the mode of market survey often to have bigger deviation for user's focus and potential user's statistics.
Adopt the mode of on-line selling generally more effective when selling simple commodity, for electronic products such as computer, mobile phones, the user can only have a preliminary understanding to product when browsing product web page, can't a understanding intuitively be arranged to product.
There are several shortcomings in the mode that adopts the solid shop/brick and mortar store line to sell down:
One: cost is higher, also needs to sell StoreFront except storehouse;
Its two: need to show the entity machine, there are wearing and tearing in the physical machine of showing as sample.
Its three: need artificial the displaying in the time of exhibiting product, StoreFront need be engaged the sales force of specialty.
Its four: the sales force can't grasp whole product technology characteristics, for the related promotion information of production marketing grasp may exist untimely.
The shortcoming that the reality enhancement techniques exists in application: this technology is had relatively high expectations to the computer equipment that uses.The demand of hardware product is mainly reflected in some:
One: camera, electronic product must have camera to catch real scenery, and real scenery is presented in the real world devices.And real enhancement techniques having relatively high expectations to camera.
Its two: display device, real enhancement techniques require outdoor scene and virtual scene that the camera rope is caught are combined to, and its resolution to display device has higher requirement.
Its three: all there are bigger requirement in CPU equipment, GPU equipment, internal memory, utilize to show that enhancement techniques need take a large amount of cpu resources, if thereby equipment dominant frequency such as CPU, GPU lower, effective driver.
Its four: battery apparatus because real enhancement techniques takies bigger computer resource, thereby power consumption is bigger when moving real enhancement techniques, mobile device commonly used contain the problem that there is the charge capacity deficiency in battery.Can't use for a long time.
In view of the foregoing, real enhancement techniques generally is applied to fixed equipment.Step on electronic equipment for notebook computer, mobile phone, palm PC, generally can't use real enhancement techniques.
Shortcoming for the statistics of customer data:
Though adopt the sale of on-line shop also can obtain customer information by the mode of clicking rate, the information source that on-line shop sells has only clicking rate a bit, can't add up for the product details that the user paid close attention to.And the network browsing cost is lower, real purpose client's limited amount among the client of click on-line shop sales page.
The mode that adopts solid shop/brick and mortar store to sell needs a large amount of sales forces, and the very big factor of the product of client's actual purchase is the effect that the sales force promotes.Can not really obtain the product user demand information.And sales force itself does not possess the market analysis ability.It only is the simple report to sales data.Can't reject valid data and invalid data.
Summary of the invention
In view of this, technical matters to be solved by this invention is: a kind of power consumption is low, service time is long mobile electronic device with real enhancement techniques and realm of sale application process thereof are provided.
In order to achieve the above object, the present invention adopts following technical scheme to realize:
The invention provides a kind of mobile electronic device with real enhancement techniques, comprise camera, display, CPU, GPU, internal memory and battery, wherein, described CPU, GPU and internal memory integrate.
As preferably, the described built-in information storage module of mobile electronic device, mixed-media network modules mixed-media with real enhancement techniques, this mobile electronic device with real enhancement techniques can be clicked the user and carry out data recording, and utilize mixed-media network modules mixed-media to upload this record, this mobile electronic device with real enhancement techniques is in the process to the data record, utilization can the active exhibition information to the analysis of data.
As preferably, the described built-in online payment module of mobile electronic device with real enhancement techniques, and pre-install domestic primary commercial bank electronic password protection equipment, utilize this mobile electronic device can directly realize the online payment function with real enhancement techniques.
The present invention also provides a kind of realm of sale application process with mobile electronic device of real enhancement techniques, it adopts the above-mentioned mobile electronic device with real enhancement techniques, described application process comprises the production marketing method that line is reached the standard grade down and combined, and it may further comprise the steps:
Step 1: offer StoreFront, StoreFront itself only for showing StoreFront, is experienced for the client provides product, and this StoreFront is only set up limited storage;
Step 2: StoreFront only carries out comprehensive 3D scanning to the commodity of required sale, and scanning result is converted to real enhancement techniques code storage (hereinafter to be referred as described mobile electronic device with real enhancement techniques) in the equipment that technology 1 is proposed;
Step 3: after the user entered the shop, StoreFront provided described mobile electronic device with real enhancement techniques to the user;
Step 4: the commodity placard that the user uses described mobile electronic device with real enhancement techniques that StoreFront is sold scans;
Step 5: can activate the product 3D effect figure of its inside after described mobile electronic device with real enhancement techniques scans placard with storage; The user observes the use-pattern of product with observation by the displaying to 3D effect figure; The user can control this virtual objects by gesture to the mobile device issue an order, such as moving it, rotates, and option information of collocation or the like is checked in variable color;
Step 6: if the virtual objects in the mobile device screen (product) is become interested, take, take the back and in screen, can show virtual objects with 3 dimension stereoeffects just can aim at prototype with this mobile device; The client can control this virtual objects by gesture, such as checking its inner structure, checks its concrete function attraction and interface message etc.;
Step 7: after the user produces desire to purchase,, the up-to-date sales promotion policy of selected product just can occur by clicking the sales promotion information option that occurs in the moving screen.
As preferably, described application process also comprises the statistical method of electronic product sales data, described mobile electronic device built-in memory module and mixed-media network modules mixed-media with real enhancement techniques, for the user information stores is carried out in the click and the purchase of product, by adding up marketing datas such as the marketing information of product, client's focus, sales policy reality conversion ratios the storage of information, dealer only needs effectively gather the accurate marketing data that just can obtain production marketing to uploading information.
As preferably, described application process also comprises initiatively product introduction and marketing method, and it is classified to the information content when the described mobile electronic device with real enhancement techniques of input for the information of product, and product information is divided into: the information that grips one's attention; The information of becoming interested; Excite the information of desire; Reach the information of sale:
The information that grips one's attention: the information such as profile, color, size that mainly is product;
The information of becoming interested: the roughly data of the detail of the outward appearance of product, product, the major function of product;
Excite desire information: inner structure, check its concrete function attraction and interface message etc.;
Reach marketing information: the rate detail of product, sales promotion policy, the modes of payments, dispensing mode;
Above-mentioned information classification is not single classification, but classify according to the touching quantity of different information, as product price, if the user just once pays close attention to, then this information belongs to the information that grips one's attention, if repeatedly pay close attention to then belong to the information of reaching sale, need constantly adjust according to turn of the market the classification of information simultaneously, the production marketing merchant utilizes the market experience, information is classified, described mode with mobile electronic device exhibiting product of real enhancement techniques is not the disposable product information of comprehensively dishing out, but initiative is showed, present technique will be divided into client's product introduction and grip one's attention, and---become interested---exciting desire---reached and sold four steps, described have the mobile electronic device of real enhancement techniques in the process of utilizing real enhancement techniques that merchandising is showed, only list the information that grips one's attention, if the client acquires a certain degree to the click of the information that grips one's attention, then described mobile electronic device with real enhancement techniques initiatively presents the information of becoming interested, by that analogy, finally reach sale by displaying guiding client to information, by the clickstream data that quantizes, electronic equipment carries out information exhibition initiatively, utilize this mode to promote production marketing, the data that specifying information classification and different information depth transform need dealer to transform according to the industry and the marketing policy, according to said circumstances data are constantly reseted, described mobile electronic device original state with real enhancement techniques is preset data not.
As shown from the above technical solution, the invention has the beneficial effects as follows:
Compared to existing technology, of the present invention real enhancement techniques is applied in field of mobile equipment, solved the big problem of power consumption, the mobile electronic device that will have real enhancement techniques is used for the sales process of electronic product, utilizes real enhancement techniques effectively to realize production marketing.Improve greatly and sell probability of transaction, reduced costs such as manpower and storehouse, make the client when clear, intuitively grasping product information, the entity machine that can not wear and tear and to sell.In the process of production marketing, utilize electronic equipment to obtain market information accurately.By record to clicking rate, judge user's desirability, and then the active exhibiting product, have certain economic and be worth and industrial value.
Embodiment
In order to make those skilled in the art can further understand feature of the present invention and technology contents, see also following relevant detailed description of the present invention.
The invention provides a kind of power consumption is low, service time is long mobile electronic device with real enhancement techniques and realm of sale application process thereof.
The invention provides a kind of mobile electronic device with real enhancement techniques, comprise camera, display, CPU, GPU, internal memory and battery, wherein, described CPU, GPU and internal memory integrate.
As preferably, the described built-in information storage module of mobile electronic device, mixed-media network modules mixed-media with real enhancement techniques, this mobile electronic device with real enhancement techniques can be clicked the user and carry out data recording, and utilize mixed-media network modules mixed-media to upload this record, this mobile electronic device with real enhancement techniques is in the process to the data record, utilization can the active exhibition information to the analysis of data.
As preferably, the described built-in online payment module of mobile electronic device with real enhancement techniques, and pre-install domestic primary commercial bank electronic password protection equipment, utilize this mobile electronic device can directly realize the online payment function with real enhancement techniques.
The present invention also provides a kind of realm of sale application process with mobile electronic device of real enhancement techniques, it adopts the above-mentioned mobile electronic device with real enhancement techniques, described application process comprises the production marketing method that line is reached the standard grade down and combined, and it may further comprise the steps:
Step 1: offer StoreFront, StoreFront itself only for showing StoreFront, is experienced for the client provides product, and this StoreFront is only set up limited storage;
Step 2: StoreFront only carries out comprehensive 3D scanning to the commodity of required sale, and scanning result is converted to real enhancement techniques code storage (hereinafter to be referred as described mobile electronic device with real enhancement techniques) in the equipment that technology 1 is proposed;
Step 3: after the user entered the shop, StoreFront provided described mobile electronic device with real enhancement techniques to the user;
Step 4: the commodity placard that the user uses described mobile electronic device with real enhancement techniques that StoreFront is sold scans;
Step 5: can activate the product 3D effect figure of its inside after described mobile electronic device with real enhancement techniques scans placard with storage; The user observes the use-pattern of product with observation by the displaying to 3D effect figure; The user can control this virtual objects by gesture to the mobile device issue an order, such as moving it, rotates, and option information of collocation or the like is checked in variable color;
Step 6: if the virtual objects in the mobile device screen (product) is become interested, take, take the back and in screen, can show virtual objects with 3 dimension stereoeffects just can aim at prototype with this mobile device; The client can control this virtual objects by gesture, such as checking its inner structure, checks its concrete function attraction and interface message etc.;
Step 7: after the user produces desire to purchase,, the up-to-date sales promotion policy of selected product just can occur by clicking the sales promotion information option that occurs in the moving screen.
As preferably, described application process also comprises the statistical method of electronic product sales data, described mobile electronic device built-in memory module and mixed-media network modules mixed-media with real enhancement techniques, for the user information stores is carried out in the click and the purchase of product, by adding up marketing datas such as the marketing information of product, client's focus, sales policy reality conversion ratios the storage of information, dealer only needs effectively gather the accurate marketing data that just can obtain production marketing to uploading information.
As preferably, described application process also comprises initiatively product introduction and marketing method, and it is classified to the information content when the described mobile electronic device with real enhancement techniques of input for the information of product, and product information is divided into: the information that grips one's attention; The information of becoming interested; Excite the information of desire; Reach the information of sale:
The information that grips one's attention: the information such as profile, color, size that mainly is product;
The information of becoming interested: the roughly data of the detail of the outward appearance of product, product, the major function of product;
Excite desire information: inner structure, check its concrete function attraction and interface message etc.;
Reach marketing information: the rate detail of product, sales promotion policy, the modes of payments, dispensing mode;
Above-mentioned information classification is not single classification, but classify according to the touching quantity of different information, as product price, if the user just once pays close attention to, then this information belongs to the information that grips one's attention, if repeatedly pay close attention to then belong to the information of reaching sale, need constantly adjust according to turn of the market the classification of information simultaneously, the production marketing merchant utilizes the market experience, information is classified, described mode with mobile electronic device exhibiting product of real enhancement techniques is not the disposable product information of comprehensively dishing out, but initiative is showed, present technique will be divided into client's product introduction and grip one's attention, and---become interested---exciting desire---reached and sold four steps, described have the mobile electronic device of real enhancement techniques in the process of utilizing real enhancement techniques that merchandising is showed, only list the information that grips one's attention, if the client acquires a certain degree to the click of the information that grips one's attention, then described mobile electronic device with real enhancement techniques initiatively presents the information of becoming interested, by that analogy, finally reach sale by displaying guiding client to information, by the clickstream data that quantizes, electronic equipment carries out information exhibition initiatively, utilize this mode to promote production marketing, the data that specifying information classification and different information depth transform need dealer to transform according to the industry and the marketing policy, according to said circumstances data are constantly reseted, described mobile electronic device original state with real enhancement techniques is preset data not.
But the above only is a preferable possible embodiments of the present invention, is not in order to limiting to claim of the present invention, thus the equivalent structure that all utilizations description of the present invention is done change, all in like manner within the scope of the present invention.
Claims (6)
1. the mobile electronic device with real enhancement techniques comprises camera, display, CPU, GPU, internal memory and battery, it is characterized in that, described CPU, GPU and internal memory integrate.
2. the mobile electronic device with real enhancement techniques as claimed in claim 1, it is characterized in that, the described built-in information storage module of mobile electronic device, mixed-media network modules mixed-media with real enhancement techniques, this mobile electronic device with real enhancement techniques can be clicked the user and carry out data recording, and utilize mixed-media network modules mixed-media to upload this record, this mobile electronic device with real enhancement techniques is in the process to the data record, utilization can the active exhibition information to the analysis of data.
3. the mobile electronic device with real enhancement techniques as claimed in claim 2, it is characterized in that, the described built-in online payment module of mobile electronic device with real enhancement techniques, and pre-install domestic primary commercial bank electronic password protection equipment, utilize this mobile electronic device can directly realize the online payment function with real enhancement techniques.
4. realm of sale application process with mobile electronic device of real enhancement techniques, it is characterized in that, it adopts as each described mobile electronic device with real enhancement techniques in the claim 1 to 3, described application process comprises the production marketing method that line is reached the standard grade down and combined, and it may further comprise the steps:
Step 1: offer StoreFront, StoreFront itself only for showing StoreFront, is experienced for the client provides product, and this StoreFront is only set up limited storage;
Step 2: StoreFront only carries out comprehensive 3D scanning to the commodity of required sale, and scanning result is converted to real enhancement techniques code storage in described mobile electronic device with real enhancement techniques;
Step 3: after the user entered the shop, StoreFront provided described mobile electronic device with real enhancement techniques to the user;
Step 4: the commodity placard that the user uses described mobile electronic device with real enhancement techniques that StoreFront is sold scans;
Step 5: can activate the product 3D effect figure of its inside after described mobile electronic device with real enhancement techniques scans placard with storage; The user observes the use-pattern of product with observation by the displaying to 3D effect figure; The user can control this virtual objects by gesture to the mobile device issue an order, such as moving it, rotates, and option information of collocation or the like is checked in variable color;
Step 6: if the virtual objects in the mobile device screen is become interested, take, take the back and in screen, can show virtual objects with 3 dimension stereoeffects just can aim at prototype with this mobile device; The client can control this virtual objects by gesture, such as checking its inner structure, checks its concrete function attraction and interface message etc.;
Step 7: after the user produces desire to purchase,, the up-to-date sales promotion policy of selected product just can occur by clicking the sales promotion information option that occurs in the moving screen.
5. the realm of sale application process with mobile electronic device of real enhancement techniques as claimed in claim 4, it is characterized in that, described application process also comprises the statistical method of electronic product sales data, described mobile electronic device built-in memory module and mixed-media network modules mixed-media with real enhancement techniques, for the user information stores is carried out in the click and the purchase of product, can be by storage to the marketing information of product to information, client's focus, marketing datas such as sales policy reality conversion ratio are added up, and dealer only needs effectively to gather the accurate marketing data that just can obtain production marketing to uploading information.
6. the realm of sale application process with mobile electronic device of real enhancement techniques as claimed in claim 5, it is characterized in that, described application process also comprises initiatively product introduction and marketing method, it is classified to the information content when the described mobile electronic device with real enhancement techniques of input for the information of product, and product information is divided into: the information that grips one's attention; The information of becoming interested; Excite the information of desire; Reach the information of sale:
The information that grips one's attention: the information such as profile, color, size that mainly is product;
The information of becoming interested: the roughly data of the detail of the outward appearance of product, product, the major function of product;
Excite desire information: inner structure, check its concrete function attraction and interface message etc.;
Reach marketing information: the rate detail of product, sales promotion policy, the modes of payments, dispensing mode;
Above-mentioned information classification is not single classification, but classify according to the touching quantity of different information, as product price, if the user just once pays close attention to, then this information belongs to the information that grips one's attention, if repeatedly pay close attention to then belong to the information of reaching sale, need constantly adjust according to turn of the market the classification of information simultaneously, the production marketing merchant utilizes the market experience, information is classified, described mode with mobile electronic device exhibiting product of real enhancement techniques is not the disposable product information of comprehensively dishing out, but initiative is showed, present technique will be divided into client's product introduction and grip one's attention, and---become interested---exciting desire---reached and sold four steps, described have the mobile electronic device of real enhancement techniques in the process of utilizing real enhancement techniques that merchandising is showed, only list the information that grips one's attention, if the client acquires a certain degree to the click of the information that grips one's attention, then described mobile electronic device with real enhancement techniques initiatively presents the information of becoming interested, by that analogy, finally reach sale by displaying guiding client to information, by the clickstream data that quantizes, electronic equipment carries out information exhibition initiatively, utilize this mode to promote production marketing, the data that specifying information classification and different information depth transform need dealer to transform according to the industry and the marketing policy, according to said circumstances data are constantly reseted, described mobile electronic device original state with real enhancement techniques is preset data not.
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Cited By (11)
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CN104166927A (en) * | 2014-06-23 | 2014-11-26 | 何刚 | Intelligent experiential marketing system |
CN106155311A (en) * | 2016-06-28 | 2016-11-23 | 努比亚技术有限公司 | AR helmet, AR interactive system and the exchange method of AR scene |
CN106485956A (en) * | 2016-09-29 | 2017-03-08 | 珠海格力电器股份有限公司 | A kind of method of demonstration electronic functionalities, device and intelligent terminal |
CN106709743A (en) * | 2015-08-06 | 2017-05-24 | 南京普爱医疗设备股份有限公司 | Image equipment virtual and sales site real-time interaction electronic mall |
CN106779541A (en) * | 2016-11-30 | 2017-05-31 | 长威信息科技发展股份有限公司 | A kind of warehouse management method and system based on AR technologies |
CN106774849A (en) * | 2016-11-24 | 2017-05-31 | 北京小米移动软件有限公司 | virtual reality device control method and device |
CN107016550A (en) * | 2017-02-21 | 2017-08-04 | 阿里巴巴集团控股有限公司 | The distribution method and device of virtual objects under augmented reality scene |
CN107679942A (en) * | 2017-09-26 | 2018-02-09 | 北京小米移动软件有限公司 | Product introduction method, apparatus and storage medium based on virtual reality |
CN108960895A (en) * | 2018-06-07 | 2018-12-07 | 佛山市业鹏机械有限公司 | A kind of sale result analysis system based on pet showing stand |
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Cited By (12)
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CN104166927A (en) * | 2014-06-23 | 2014-11-26 | 何刚 | Intelligent experiential marketing system |
CN106709743A (en) * | 2015-08-06 | 2017-05-24 | 南京普爱医疗设备股份有限公司 | Image equipment virtual and sales site real-time interaction electronic mall |
CN106155311A (en) * | 2016-06-28 | 2016-11-23 | 努比亚技术有限公司 | AR helmet, AR interactive system and the exchange method of AR scene |
CN106485956A (en) * | 2016-09-29 | 2017-03-08 | 珠海格力电器股份有限公司 | A kind of method of demonstration electronic functionalities, device and intelligent terminal |
CN106774849A (en) * | 2016-11-24 | 2017-05-31 | 北京小米移动软件有限公司 | virtual reality device control method and device |
CN106774849B (en) * | 2016-11-24 | 2020-03-17 | 北京小米移动软件有限公司 | Virtual reality equipment control method and device |
CN106779541A (en) * | 2016-11-30 | 2017-05-31 | 长威信息科技发展股份有限公司 | A kind of warehouse management method and system based on AR technologies |
CN107016550A (en) * | 2017-02-21 | 2017-08-04 | 阿里巴巴集团控股有限公司 | The distribution method and device of virtual objects under augmented reality scene |
CN107679942A (en) * | 2017-09-26 | 2018-02-09 | 北京小米移动软件有限公司 | Product introduction method, apparatus and storage medium based on virtual reality |
CN108960895A (en) * | 2018-06-07 | 2018-12-07 | 佛山市业鹏机械有限公司 | A kind of sale result analysis system based on pet showing stand |
CN109034862A (en) * | 2018-06-07 | 2018-12-18 | 佛山市业鹏机械有限公司 | A kind of mattress sale auxiliary system based on big data |
CN109472556A (en) * | 2018-11-15 | 2019-03-15 | 广州市酷匠信息科技有限公司 | A kind of furniture shops sales management mobile terminal service platform |
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