CN102906778A - 基于事件的广告目标确定 - Google Patents

基于事件的广告目标确定 Download PDF

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Publication number
CN102906778A
CN102906778A CN2011800262297A CN201180026229A CN102906778A CN 102906778 A CN102906778 A CN 102906778A CN 2011800262297 A CN2011800262297 A CN 2011800262297A CN 201180026229 A CN201180026229 A CN 201180026229A CN 102906778 A CN102906778 A CN 102906778A
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CN
China
Prior art keywords
event
advertisement
user
advertiser
medium
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Pending
Application number
CN2011800262297A
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English (en)
Chinese (zh)
Inventor
P.丁格拉
R.乌尔穆斯塔法
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Corp
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Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN102906778A publication Critical patent/CN102906778A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN2011800262297A 2010-05-27 2011-05-24 基于事件的广告目标确定 Pending CN102906778A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/788,566 US20110295677A1 (en) 2010-05-27 2010-05-27 Event-based ad targeting
US12/788,566 2010-05-27
PCT/US2011/037730 WO2011149930A2 (en) 2010-05-27 2011-05-24 Event-based ad targeting

Publications (1)

Publication Number Publication Date
CN102906778A true CN102906778A (zh) 2013-01-30

Family

ID=45004707

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2011800262297A Pending CN102906778A (zh) 2010-05-27 2011-05-24 基于事件的广告目标确定

Country Status (7)

Country Link
US (1) US20110295677A1 (enExample)
EP (1) EP2577586A4 (enExample)
JP (1) JP2013530456A (enExample)
KR (1) KR20130080440A (enExample)
CN (1) CN102906778A (enExample)
AU (1) AU2011258445A1 (enExample)
WO (1) WO2011149930A2 (enExample)

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KR20140087129A (ko) * 2012-12-27 2014-07-09 네이버비즈니스플랫폼 주식회사 이벤트 발생에 기초한 광고 노출 방법, 이를 수행하는 서버 및 컴퓨터로 판독 가능한 기록매체
US9628950B1 (en) 2014-01-12 2017-04-18 Investment Asset Holdings Llc Location-based messaging
JP2015179360A (ja) * 2014-03-19 2015-10-08 株式会社 アール・ティー・シー 広告管理装置、広告管理システム、広告管理方法、及びプログラム
US20150348132A1 (en) * 2014-05-27 2015-12-03 Microsoft Corporation Competitive advertising targeting
US9396354B1 (en) 2014-05-28 2016-07-19 Snapchat, Inc. Apparatus and method for automated privacy protection in distributed images
US9537811B2 (en) 2014-10-02 2017-01-03 Snap Inc. Ephemeral gallery of ephemeral messages
US9113301B1 (en) 2014-06-13 2015-08-18 Snapchat, Inc. Geo-location based event gallery
US10824654B2 (en) 2014-09-18 2020-11-03 Snap Inc. Geolocation-based pictographs
US11216869B2 (en) 2014-09-23 2022-01-04 Snap Inc. User interface to augment an image using geolocation
US9015285B1 (en) 2014-11-12 2015-04-21 Snapchat, Inc. User interface for accessing media at a geographic location
US20160140620A1 (en) * 2014-11-14 2016-05-19 Facebook, Inc. Using Audience Metrics with Targeting Criteria for an Advertisement
US9385983B1 (en) 2014-12-19 2016-07-05 Snapchat, Inc. Gallery of messages from individuals with a shared interest
US10311916B2 (en) 2014-12-19 2019-06-04 Snap Inc. Gallery of videos set to an audio time line
KR102035405B1 (ko) 2015-03-18 2019-10-22 스냅 인코포레이티드 지오-펜스 인가 프로비저닝
US10135949B1 (en) 2015-05-05 2018-11-20 Snap Inc. Systems and methods for story and sub-story navigation
US10129706B2 (en) 2015-06-05 2018-11-13 At&T Intellectual Property I, L.P. Context sensitive communication augmentation
US10162351B2 (en) 2015-06-05 2018-12-25 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource
US9942710B2 (en) 2015-08-04 2018-04-10 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10460308B2 (en) 2015-08-12 2019-10-29 At&T Intellectual Property I, L.P Crowd-location based transactions
US9832504B2 (en) 2015-09-15 2017-11-28 Google Inc. Event-based content distribution
US10354425B2 (en) 2015-12-18 2019-07-16 Snap Inc. Method and system for providing context relevant media augmentation
US10470241B2 (en) 2016-11-15 2019-11-05 At&T Intellectual Property I, L.P. Multiple mesh drone communication
US10915911B2 (en) * 2017-02-03 2021-02-09 Snap Inc. System to determine a price-schedule to distribute media content
US10581782B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US10582277B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US11144960B2 (en) * 2017-07-19 2021-10-12 The Toronto-Dominion Bank Systems and methods for dynamic context-based electronic offer communication
US11341540B2 (en) * 2018-03-30 2022-05-24 At&T Intellectual Property I, L.P. Methods, systems and devices for selecting advertisements based on media profiles and advertisement profiles

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Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
JP2004513413A (ja) * 2000-06-30 2004-04-30 トロイ　シュルツ リアルタイムの広告を使用するｇｉｓベースの検索エンジンのための方法および装置
JP2002063095A (ja) * 2000-08-17 2002-02-28 Hic:Kk 時間地域等別情報送受信システム
JP2003281442A (ja) * 2002-03-26 2003-10-03 Fujitsu Ltd 広告配信方法および広告配信プログラム
US20040186769A1 (en) * 2003-03-21 2004-09-23 Mangold Bernard P. System and method of modifying the price paid by an advertiser in a search result list
CA2537191C (en) * 2003-09-03 2014-07-08 Google, Inc. Determining and/or using location information in an ad system
JP2005227926A (ja) * 2004-02-12 2005-08-25 Nec Corp 広告配信システム、広告配信方法および広告配信プログラム
US20050197894A1 (en) * 2004-03-02 2005-09-08 Adam Fairbanks Localized event server apparatus and method
US20090112708A1 (en) * 2007-10-29 2009-04-30 Barhydt William J Mobile Content Placement Reward System

Also Published As

Publication number Publication date
KR20130080440A (ko) 2013-07-12
JP2013530456A (ja) 2013-07-25
AU2011258445A1 (en) 2012-12-20
EP2577586A4 (en) 2016-03-23
US20110295677A1 (en) 2011-12-01
WO2011149930A3 (en) 2012-04-12
WO2011149930A2 (en) 2011-12-01
EP2577586A2 (en) 2013-04-10

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Application publication date: 20130130