JP2013530456A - イベントベースの広告ターゲッティング - Google Patents

イベントベースの広告ターゲッティング Download PDF

Info

Publication number
JP2013530456A
JP2013530456A JP2013512154A JP2013512154A JP2013530456A JP 2013530456 A JP2013530456 A JP 2013530456A JP 2013512154 A JP2013512154 A JP 2013512154A JP 2013512154 A JP2013512154 A JP 2013512154A JP 2013530456 A JP2013530456 A JP 2013530456A
Authority
JP
Japan
Prior art keywords
event
advertisement
user
advertiser
bid
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2013512154A
Other languages
English (en)
Japanese (ja)
Other versions
JP2013530456A5 (enExample
Inventor
ディングラ，プラシャント
ウルムスタファ，ラザ
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Corp
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of JP2013530456A publication Critical patent/JP2013530456A/ja
Publication of JP2013530456A5 publication Critical patent/JP2013530456A5/ja
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2013512154A 2010-05-27 2011-05-24 イベントベースの広告ターゲッティング Pending JP2013530456A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/788,566 2010-05-27
US12/788,566 US20110295677A1 (en) 2010-05-27 2010-05-27 Event-based ad targeting
PCT/US2011/037730 WO2011149930A2 (en) 2010-05-27 2011-05-24 Event-based ad targeting

Publications (2)

Publication Number Publication Date
JP2013530456A true JP2013530456A (ja) 2013-07-25
JP2013530456A5 JP2013530456A5 (enExample) 2014-05-22

Family

ID=45004707

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2013512154A Pending JP2013530456A (ja) 2010-05-27 2011-05-24 イベントベースの広告ターゲッティング

Country Status (7)

Country Link
US (1) US20110295677A1 (enExample)
EP (1) EP2577586A4 (enExample)
JP (1) JP2013530456A (enExample)
KR (1) KR20130080440A (enExample)
CN (1) CN102906778A (enExample)
AU (1) AU2011258445A1 (enExample)
WO (1) WO2011149930A2 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2015179360A (ja) * 2014-03-19 2015-10-08 株式会社 アール・ティー・シー 広告管理装置、広告管理システム、広告管理方法、及びプログラム

Families Citing this family (27)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9189795B2 (en) * 2012-04-09 2015-11-17 Google Inc. Selecting content items for display in a content stream
KR20140087129A (ko) * 2012-12-27 2014-07-09 네이버비즈니스플랫폼 주식회사 이벤트 발생에 기초한 광고 노출 방법, 이를 수행하는 서버 및 컴퓨터로 판독 가능한 기록매체
US9628950B1 (en) 2014-01-12 2017-04-18 Investment Asset Holdings Llc Location-based messaging
US20150348132A1 (en) * 2014-05-27 2015-12-03 Microsoft Corporation Competitive advertising targeting
US9537811B2 (en) 2014-10-02 2017-01-03 Snap Inc. Ephemeral gallery of ephemeral messages
US9396354B1 (en) 2014-05-28 2016-07-19 Snapchat, Inc. Apparatus and method for automated privacy protection in distributed images
US9113301B1 (en) 2014-06-13 2015-08-18 Snapchat, Inc. Geo-location based event gallery
US10824654B2 (en) 2014-09-18 2020-11-03 Snap Inc. Geolocation-based pictographs
US11216869B2 (en) 2014-09-23 2022-01-04 Snap Inc. User interface to augment an image using geolocation
US9015285B1 (en) 2014-11-12 2015-04-21 Snapchat, Inc. User interface for accessing media at a geographic location
US20160140620A1 (en) * 2014-11-14 2016-05-19 Facebook, Inc. Using Audience Metrics with Targeting Criteria for an Advertisement
US10311916B2 (en) 2014-12-19 2019-06-04 Snap Inc. Gallery of videos set to an audio time line
US9385983B1 (en) 2014-12-19 2016-07-05 Snapchat, Inc. Gallery of messages from individuals with a shared interest
KR102524426B1 (ko) 2015-03-18 2023-04-24 스냅 인코포레이티드 지오-펜스 인가 프로비저닝
US10135949B1 (en) 2015-05-05 2018-11-20 Snap Inc. Systems and methods for story and sub-story navigation
US10162351B2 (en) 2015-06-05 2018-12-25 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource
US10129706B2 (en) 2015-06-05 2018-11-13 At&T Intellectual Property I, L.P. Context sensitive communication augmentation
US9942710B2 (en) 2015-08-04 2018-04-10 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10460308B2 (en) 2015-08-12 2019-10-29 At&T Intellectual Property I, L.P Crowd-location based transactions
US9832504B2 (en) 2015-09-15 2017-11-28 Google Inc. Event-based content distribution
US10354425B2 (en) 2015-12-18 2019-07-16 Snap Inc. Method and system for providing context relevant media augmentation
US10470241B2 (en) 2016-11-15 2019-11-05 At&T Intellectual Property I, L.P. Multiple mesh drone communication
US10915911B2 (en) * 2017-02-03 2021-02-09 Snap Inc. System to determine a price-schedule to distribute media content
US10581782B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US10582277B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US11144960B2 (en) * 2017-07-19 2021-10-12 The Toronto-Dominion Bank Systems and methods for dynamic context-based electronic offer communication
US11341540B2 (en) * 2018-03-30 2022-05-24 At&T Intellectual Property I, L.P. Methods, systems and devices for selecting advertisements based on media profiles and advertisement profiles

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002063095A (ja) * 2000-08-17 2002-02-28 Hic:Kk 時間地域等別情報送受信システム
JP2003281442A (ja) * 2002-03-26 2003-10-03 Fujitsu Ltd 広告配信方法および広告配信プログラム
JP2005227926A (ja) * 2004-02-12 2005-08-25 Nec Corp 広告配信システム、広告配信方法および広告配信プログラム

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US20020002552A1 (en) * 2000-06-30 2002-01-03 Schultz Troy L. Method and apparatus for a GIS based search engine utilizing real time advertising
US20040186769A1 (en) * 2003-03-21 2004-09-23 Mangold Bernard P. System and method of modifying the price paid by an advertiser in a search result list
WO2005024667A1 (en) * 2003-09-03 2005-03-17 Google, Inc. Determining and/or using location information in an ad system
US20050197894A1 (en) * 2004-03-02 2005-09-08 Adam Fairbanks Localized event server apparatus and method
US20090112708A1 (en) * 2007-10-29 2009-04-30 Barhydt William J Mobile Content Placement Reward System

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002063095A (ja) * 2000-08-17 2002-02-28 Hic:Kk 時間地域等別情報送受信システム
JP2003281442A (ja) * 2002-03-26 2003-10-03 Fujitsu Ltd 広告配信方法および広告配信プログラム
JP2005227926A (ja) * 2004-02-12 2005-08-25 Nec Corp 広告配信システム、広告配信方法および広告配信プログラム

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2015179360A (ja) * 2014-03-19 2015-10-08 株式会社 アール・ティー・シー 広告管理装置、広告管理システム、広告管理方法、及びプログラム

Also Published As

Publication number Publication date
US20110295677A1 (en) 2011-12-01
KR20130080440A (ko) 2013-07-12
EP2577586A4 (en) 2016-03-23
CN102906778A (zh) 2013-01-30
WO2011149930A2 (en) 2011-12-01
AU2011258445A1 (en) 2012-12-20
WO2011149930A3 (en) 2012-04-12
EP2577586A2 (en) 2013-04-10

Similar Documents

Publication Publication Date Title
JP2013530456A (ja) イベントベースの広告ターゲッティング
US8484073B2 (en) Method of distributing targeted internet advertisements
US8583693B2 (en) System and method for creating and marketing authentic virtual memorabilia
US8458160B2 (en) Social network based user-initiated review and purchase related information and advertising
US8825520B2 (en) Targeted marketing to on-hold customer
AU2006326661B2 (en) Determining advertisements using user interest information and map-based location information
US20100274644A1 (en) Engine, system and method for generation of brand affinity content
US20040215515A1 (en) Method of distributing targeted Internet advertisements based on search terms
US20150052132A1 (en) Location graph based derivation of attributes
US20100076822A1 (en) Engine, system and method for generation of brand affinity content
US20110295694A1 (en) System and method for an individual data marketplace and monetization
WO2010132571A2 (en) Methods and apparatus for portfolio and demand bucket management across multiple advertising exchanges
US9811843B2 (en) System and method for targeting user interests based on mobile call logs
US20100100448A1 (en) Referral system and method
US20110040648A1 (en) System and Method for Incorporating Memorabilia in a Brand Affinity Content Distribution
US20130159113A1 (en) Group personalization
US20170169464A1 (en) Determining viewer's exposure to visual messages
US20100082598A1 (en) Engine, system and method for generation of brand affinity content
CA2742766C (en) Engine, system and method for generation of brand affinity content
AU2016204434A1 (en) Engine, system and method for generation of brand affinity content

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20140402

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20140402

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20141224

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20141224

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20150602