KR20130080440A - 이벤트 기반의 광고 타겟팅 - Google Patents

이벤트 기반의 광고 타겟팅 Download PDF

Info

Publication number
KR20130080440A
KR20130080440A KR1020127030837A KR20127030837A KR20130080440A KR 20130080440 A KR20130080440 A KR 20130080440A KR 1020127030837 A KR1020127030837 A KR 1020127030837A KR 20127030837 A KR20127030837 A KR 20127030837A KR 20130080440 A KR20130080440 A KR 20130080440A
Authority
KR
South Korea
Prior art keywords
event
advertisement
user
computer storage
advertiser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
KR1020127030837A
Other languages
English (en)
Korean (ko)
Inventor
프라샨트 딩그라
라자 울-무스타파
Original Assignee
마이크로소프트 코포레이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20130080440A publication Critical patent/KR20130080440A/ko
Withdrawn legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020127030837A 2010-05-27 2011-05-24 이벤트 기반의 광고 타겟팅 Withdrawn KR20130080440A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/788,566 US20110295677A1 (en) 2010-05-27 2010-05-27 Event-based ad targeting
US12/788,566 2010-05-27
PCT/US2011/037730 WO2011149930A2 (en) 2010-05-27 2011-05-24 Event-based ad targeting

Publications (1)

Publication Number Publication Date
KR20130080440A true KR20130080440A (ko) 2013-07-12

Family

ID=45004707

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020127030837A Withdrawn KR20130080440A (ko) 2010-05-27 2011-05-24 이벤트 기반의 광고 타겟팅

Country Status (7)

Country Link
US (1) US20110295677A1 (enExample)
EP (1) EP2577586A4 (enExample)
JP (1) JP2013530456A (enExample)
KR (1) KR20130080440A (enExample)
CN (1) CN102906778A (enExample)
AU (1) AU2011258445A1 (enExample)
WO (1) WO2011149930A2 (enExample)

Families Citing this family (28)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9189795B2 (en) * 2012-04-09 2015-11-17 Google Inc. Selecting content items for display in a content stream
KR20140087129A (ko) * 2012-12-27 2014-07-09 네이버비즈니스플랫폼 주식회사 이벤트 발생에 기초한 광고 노출 방법, 이를 수행하는 서버 및 컴퓨터로 판독 가능한 기록매체
US9628950B1 (en) 2014-01-12 2017-04-18 Investment Asset Holdings Llc Location-based messaging
JP2015179360A (ja) * 2014-03-19 2015-10-08 株式会社 アール・ティー・シー 広告管理装置、広告管理システム、広告管理方法、及びプログラム
US20150348132A1 (en) * 2014-05-27 2015-12-03 Microsoft Corporation Competitive advertising targeting
US9396354B1 (en) 2014-05-28 2016-07-19 Snapchat, Inc. Apparatus and method for automated privacy protection in distributed images
US9537811B2 (en) 2014-10-02 2017-01-03 Snap Inc. Ephemeral gallery of ephemeral messages
US9113301B1 (en) 2014-06-13 2015-08-18 Snapchat, Inc. Geo-location based event gallery
US10824654B2 (en) 2014-09-18 2020-11-03 Snap Inc. Geolocation-based pictographs
US11216869B2 (en) 2014-09-23 2022-01-04 Snap Inc. User interface to augment an image using geolocation
US9015285B1 (en) 2014-11-12 2015-04-21 Snapchat, Inc. User interface for accessing media at a geographic location
US20160140620A1 (en) * 2014-11-14 2016-05-19 Facebook, Inc. Using Audience Metrics with Targeting Criteria for an Advertisement
US10311916B2 (en) 2014-12-19 2019-06-04 Snap Inc. Gallery of videos set to an audio time line
US9385983B1 (en) 2014-12-19 2016-07-05 Snapchat, Inc. Gallery of messages from individuals with a shared interest
WO2016149594A1 (en) 2015-03-18 2016-09-22 Allen Nicholas Richard Geo-fence authorization provisioning
US10135949B1 (en) 2015-05-05 2018-11-20 Snap Inc. Systems and methods for story and sub-story navigation
US10129706B2 (en) 2015-06-05 2018-11-13 At&T Intellectual Property I, L.P. Context sensitive communication augmentation
US10162351B2 (en) 2015-06-05 2018-12-25 At&T Intellectual Property I, L.P. Remote provisioning of a drone resource
US9942710B2 (en) 2015-08-04 2018-04-10 At&T Intellectual Property I, L.P. Determination of location of a mobile device
US10460308B2 (en) 2015-08-12 2019-10-29 At&T Intellectual Property I, L.P Crowd-location based transactions
US9832504B2 (en) * 2015-09-15 2017-11-28 Google Inc. Event-based content distribution
US10354425B2 (en) 2015-12-18 2019-07-16 Snap Inc. Method and system for providing context relevant media augmentation
US10470241B2 (en) 2016-11-15 2019-11-05 At&T Intellectual Property I, L.P. Multiple mesh drone communication
US10915911B2 (en) * 2017-02-03 2021-02-09 Snap Inc. System to determine a price-schedule to distribute media content
US10581782B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US10582277B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US11144960B2 (en) * 2017-07-19 2021-10-12 The Toronto-Dominion Bank Systems and methods for dynamic context-based electronic offer communication
US11341540B2 (en) * 2018-03-30 2022-05-24 At&T Intellectual Property I, L.P. Methods, systems and devices for selecting advertisements based on media profiles and advertisement profiles

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
AU2001273111A1 (en) * 2000-06-30 2002-01-14 Anthony Romito Method and apparatus for a GIS based search engine utilizing real time advertising
JP2002063095A (ja) * 2000-08-17 2002-02-28 Hic:Kk 時間地域等別情報送受信システム
JP2003281442A (ja) * 2002-03-26 2003-10-03 Fujitsu Ltd 広告配信方法および広告配信プログラム
US20040186769A1 (en) * 2003-03-21 2004-09-23 Mangold Bernard P. System and method of modifying the price paid by an advertiser in a search result list
KR20060083201A (ko) * 2003-09-03 2006-07-20 구글 잉크. 광고 시스템에서 위치 정보 결정 및／또는 사용
JP2005227926A (ja) * 2004-02-12 2005-08-25 Nec Corp 広告配信システム、広告配信方法および広告配信プログラム
US20050197894A1 (en) * 2004-03-02 2005-09-08 Adam Fairbanks Localized event server apparatus and method
US20090112708A1 (en) * 2007-10-29 2009-04-30 Barhydt William J Mobile Content Placement Reward System

Also Published As

Publication number Publication date
WO2011149930A3 (en) 2012-04-12
AU2011258445A1 (en) 2012-12-20
EP2577586A4 (en) 2016-03-23
US20110295677A1 (en) 2011-12-01
EP2577586A2 (en) 2013-04-10
CN102906778A (zh) 2013-01-30
WO2011149930A2 (en) 2011-12-01
JP2013530456A (ja) 2013-07-25

Similar Documents

Publication Publication Date Title
KR20130080440A (ko) 이벤트 기반의 광고 타겟팅
KR100955796B1 (ko) 광고에 대한 타겟팅 기준을 제시 및／또는 제공
US8458160B2 (en) Social network based user-initiated review and purchase related information and advertising
US20220207559A1 (en) Single conversion advertisements
US11210701B2 (en) Dynamic content item creation
US20110270673A1 (en) Location-based advertisement conversions
US20040215515A1 (en) Method of distributing targeted Internet advertisements based on search terms
US20110295694A1 (en) System and method for an individual data marketplace and monetization
US20010032115A1 (en) System and methods for internet commerce and communication based on customer interaction and preferences
US20100274644A1 (en) Engine, system and method for generation of brand affinity content
US20120284118A1 (en) Using collective data for targeting of advertisements
US20090030801A1 (en) Permissive search intent registry
US20120116875A1 (en) Providing advertisements based on user grouping
US20110307319A1 (en) System and method for designing and displaying advertisements
US20120166260A1 (en) System and method for providing celebrity endorsed discounts
CN101512577A (zh) 用来瞄准广告的计算机方法及装置
US20170169464A1 (en) Determining viewer's exposure to visual messages
Hadadi et al. The relationship between media advertising and selling ratios: a review paper
US20100082598A1 (en) Engine, system and method for generation of brand affinity content
Brown The complete guide to Google advertising: including tips, tricks, & strategies to create a winning advertising plan
CA2742766C (en) Engine, system and method for generation of brand affinity content
AU2016204434A1 (en) Engine, system and method for generation of brand affinity content
TERZIU E-Marketing (Electronic Marketing) as a tool of communication with the customer

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20121126

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
N231 Notification of change of applicant
PN2301 Change of applicant

Patent event date: 20150715

Comment text: Notification of Change of Applicant

Patent event code: PN23011R01D

PC1203 Withdrawal of no request for examination
WITN Application deemed withdrawn, e.g. because no request for examination was filed or no examination fee was paid