CN102768664A - Distributed webpage advertisement blocking method and system - Google Patents
Distributed webpage advertisement blocking method and system Download PDFInfo
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- CN102768664A CN102768664A CN2011101160076A CN201110116007A CN102768664A CN 102768664 A CN102768664 A CN 102768664A CN 2011101160076 A CN2011101160076 A CN 2011101160076A CN 201110116007 A CN201110116007 A CN 201110116007A CN 102768664 A CN102768664 A CN 102768664A
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Abstract
The invention discloses a novel internet webpage advertisement blocking system. Each user which browses the webpage can shield an advertisement element in the webpage and submits the advertisement element to a special server which specifically stores a webpage advertisement filtering rule, and then a special auditor examines and verifies whether the rule reported by the user is really an advertisement element, if so, the rule is stored into an advertisement filter information server, otherwise, the rule is abandoned; when the other users open the webpage, the server is also connected and the advertisement information filtering rule of the webpage is downloaded; the advertisement information filtering rule is applied together with the rule which is uploaded to the advertisement filter server but not audited to pass, and then corresponding advertisement information in the webpage advertisement filtering rule is shielded.
Description
Technical field
Patent of the present invention relates to a kind of novel internet page Ad blocking system, this system aspect the accuracy rate of ease for use of using and identification all more in the past web advertisement filter type improve a lot.
Background technology
According to International Telecommunications Union's statistics, global netizen's quantity has reached 20.8 hundred million, and these data mean in 6,800,000,000 populations of the whole world have 1/3rd to be the Internet user.And the netizen contacts the primary approach of network is to browse the webpage that is positioned at all over the world through browser; The volume of webpage is also increasing in recent years; From 2003 to 2008, the average-size of webpage increased to 312kB from 93.7kB, was occupied by various gif, flash advertisement greatly in the excessive webpage volume; And the interception mode of web advertisement mainly realizes by the Ad blocking function that browser carries at present; Dependence is tackled like characteristics such as size, positions some characteristics of common web advertisement, but web advertisement effect rapid in the face of upgrading, that make a lot of variety is very little.Increasing web advertisement not only makes the webpage loading velocity slow excessively; And need computing machine to spend more calculation resources on useless web advertisement, and influence system running speed, increase energy resource consumption; Especially detailed on portable frivolous computer, as can significantly to reduce notebook cruising time.The more important thing is that more and more eye-catching, in disorder useless pages advertising messages wherein also are mingled with many false swindle advertisements, have had a strong impact on the netizen and have obtained useful information on the internet, a kind of effective web advertisement intercepting system is very necessary.
Summary of the invention
In order to overcome the present situation that existing web advertisement filter method can not rapid, accurate and effective interception web advertisement; Patent of the present invention provides a kind of new web advertisement hold-up interception method and system; Web advertisements such as this scheme and system not only can accurate and effective interception gif, flash, and be very easy to use.
Patent of the present invention solves in the past, and the technical scheme that weak point adopted of web advertisement filtering scheme is: the user of every use browser can be as the actual operator of the filtration of web advertisement; Be that the user uses particular browser, browser plug-in or other assistant software; Ad elements in the Webpage that oneself is browsed is submitted to, produces unique condition code of ad elements in this webpage, and by browser, browser plug-in or other assistant software; With ad elements feature code in the Webpage of confirming; Be committed to special server, and can the accuracy of advertisement filter can further be provided like this by a specific examination team audit; When other users use particular browser, browser plug-in or other assistant software browsing page; Earlier the characteristic of advertisement sign indicating number through will browsing page through the exclusive downloaded of examining is checked condition code then when opening webpage, does not show the element that meets condition code; Even the user does not carry out any operation like this, also can open a clean webpage that does not have web advertisement.In addition; Also can generate seed file through the BitTorrent agreement; Ad elements in this page is offered the user that other use this particular browser, browser plug-in or other assistant software, make it when browsing same web page, can shield the web advertisement element of having submitted to automatically.
Concrete implementation method is following:
One, early-stage preparations:
At first; Use the user of this distributed webpage Ad blocking method; Need to use identical browser, browser plug-in or other aid; For guaranteeing the accuracy of interception web advertisement, also need special advertising message filtering server and special advertisement accurately to check safeguards such as team.
Two, operating process:
1. after user's first is opened webpage A; At first connect the advertising message filtering server by browser, browser plug-in or other aid; From this server, search the web advertisement filtering information whether webpage A has experience to demonstrate,prove, if then directly do not open this webpage.User A finds that there is web advertisement in this webpage; This user with the shielding of the advertisement in the middle of this webpage, and is uploaded to the advertising message filtering server by browser, browser plug-in or other aid with unique condition code of each conductively-closed advertisement through browser, browser plug-in or other aid.
2. the advertising message filtering server adopts automatic, the professional team of software, user to set up modes such as group or special messenger's audit voluntarily, and whether elements such as the flash that audit user first is shielded by browser, browser plug-in or other aid, gif are web advertisement.If elements such as the flash that user's first is shielded by browser, browser plug-in or other aid, gif are web advertisement; Among the webpage A that then user's first is uploaded by browser, browser plug-in or other aid unique condition code of ad elements pack, operation such as backup, be stored to the advertising message filtering server; If elements such as the flash that user's first is shielded by browser, browser plug-in or other aid, gif are not web advertisement, then ignore the advertisement filter rule that this user uploads, but store this filtering rule at this machine of user's first.
3. after user's second is opened webpage A; At first connect the advertising message filtering server, from this server, search the web advertisement filtering information whether webpage A has experience to demonstrate,prove, if having by browser, browser plug-in or other aid; Then download the data bag that comprises the unique condition code of all ad elements in this webpage; Can do not dragged slowly for the speed that guarantees browsing page, under the support of browser, browser plug-in or other aid, browser is downloaded webpage A simultaneously.After the data bag of the unique condition code of all ad elements is downloaded and to be finished in this webpage, with unique condition code contrast of all page elements among the webpage A, filter the element of the same signature after, the remainder among the display web page A.The advertisement of webpage A is successfully filtered, and the webpage that user's second is browsed does not comprise any web advertisement.
4. after the user third who uses same browser, browser plug-in or other aid opens webpage A; Because the advertisement of webpage A is upgraded; User third finds one or plurality of webpages advertisement; This user shields the advertisement in the middle of this webpage through browser, browser plug-in or other aid; And unique condition code of each conductively-closed advertisement is uploaded to the advertising message filtering server by browser, browser plug-in or other aid; The advertising message filtering server adopts modes such as automatic, the professional team of software or special messenger's audit; Confirm that user third be a web advertisement by elements such as the flash of browser, browser plug-in or the shielding of other aid, gif really, unique condition code of ad elements is added in the unique condition code data of the webpage A ad elements bag in the advertising message filtering server among the webpage A that then user third is uploaded by browser, browser plug-in or other aid, accomplishes renewal; If be not web advertisement, then only in this machine of user third, storing should rule.
5. work as user's first and open webpage A once more; And by browser, browser plug-in or other aid connection advertising message filtering server; From this server, search the web advertisement filtering information whether webpage A has up-to-date empirical tests to cross; The web advertisement filtering information of crossing through the empirical tests of searching renewal; Download and compare the data bag of the unique condition code of this web advertisement element of up-to-date download, filter the identical elements of unique condition code such as identical MD5, and filter the web advertisement filtering rule that stores by browser, browser plug-in or other aid in this machine of application.Advertisement among the webpage A is successfully filtered, and opens the webpage A that user's first of webpage A browses equally once more and does not comprise any web advertisement.
Three, the later stage is optimized:
1. for guaranteeing that the data bag that comprises the unique condition code of all ad elements in the webpage is unlikely to become too huge at the long-time back volume that upgrades; And influence the speed that browser is opened webpage; Need regularly to the ad elements out of date in this data bag, unique condition code deletes; Straightforward procedure can be carried out the integral body deletion with the data bag that comprises the unique condition code of all ad elements in the webpage, and is rebuild by the user who visits this webpage first.
Browser, browser plug-in or other assistant software fully the use habit of recording user reach the webpage of often browsing; Automatically the data bag that comprises the unique condition code of all ad elements in this webpage is upgraded in propelling movement or timing, accelerates the web advertisement filter velocity.
Four, other implementation:
When not having safeguard such as special advertising message filtering server and special advertisement filter rule examination team; When perhaps not needing advertisement filter measure accurately, the web advertisement information that can be filtered by this machine of BitTorrent agreement fast shared.
The beneficial effect of patent of the present invention is the accurately advertisement in the shielding web page; One people's shielding web page advertisement, all are with being benefited per family; Can effectively tackle up-to-date web advertisement, the user is simple to operate; Webpage after the filtration is clean, clean and tidy.
Claims (6)
1. the hold-up interception method of a web advertisement and system is characterized in that:
All users all can participate in the Rulemaking of web advertisement interception; After one people formulates corresponding web advertisement interception rule; Upload this interception rule to the advertising message filtering server; After other use the user of same web page Ad blocking method and system to open this webpage once more, can from the advertising message filtering server, download to whole Ad blocking rules of this webpage immediately, thereby open a clean webpage that does not have advertisement; All use the user of same web page Ad blocking method and system also can add Ad blocking rule new on this webpage at any time, can after the webpage web advertisement upgrades, equally also upgrade the Ad blocking rule like this.Can make most of users not need any operation to get final product the ad elements in effective filtering web page like this.
2. according to claim 1; When the user uploads web advertisement interception rule to exclusive server; Can also further examine the web advertisement interception rule of formulating by certain customers by manual work, can make the user obtain web advertisement interception result more accurately like this.
3. according to claim 2; If the web advertisement that the user uploads interception rule is not belonged to web advertisement by audit identification; But this user opens identical webpage once more; Then not only interception through the web advertisement of audit, also tackle simultaneously by I formulate, the web advertisement filtering rule that is stored in this machine through audit not.
4. according to claim 1; Use the user of same web page Ad blocking method and system; Can be with the form of group; The webpage interception rule that group works out under the issue, and other users can freely add the group of numerous formulation web advertisement interception rules, to obtain the web advertisement interception rule that this group formulates.
5. according to claim 1; All use the user of same web page Ad blocking method and system also can tackle rule by the web advertisement element that this machine of BitTorrent agreement fast shared is worked out, but just the interception of real-time update web advertisement element is regular for users of other all use same web page Ad blocking method and systems.
6. according to claim 1; Web advertisement hold-up interception method and the system fully use habit of recording user reach the webpage of often browsing; Automatically the data bag that comprises the unique condition code of all ad elements in these webpages is upgraded in propelling movement or timing, accelerates the web advertisement filter velocity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101160076A CN102768664A (en) | 2011-05-06 | 2011-05-06 | Distributed webpage advertisement blocking method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101160076A CN102768664A (en) | 2011-05-06 | 2011-05-06 | Distributed webpage advertisement blocking method and system |
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| CN102768664A true CN102768664A (en) | 2012-11-07 |
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| CN2011101160076A Pending CN102768664A (en) | 2011-05-06 | 2011-05-06 | Distributed webpage advertisement blocking method and system |
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Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103034727A (en) * | 2012-12-19 | 2013-04-10 | 北京奇虎科技有限公司 | System for intercepting pop-up window in webpage |
| CN103150502A (en) * | 2013-03-18 | 2013-06-12 | 苏州诺特丹信息技术有限公司 | Convenient and quick advertisement clearing system |
| CN103561066A (en) * | 2013-10-23 | 2014-02-05 | 天脉聚源(北京)传媒科技有限公司 | Method and system for constructing network advertisements |
| CN103927355A (en) * | 2014-04-14 | 2014-07-16 | 北京金山网络科技有限公司 | Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system |
| CN103927356A (en) * | 2014-04-14 | 2014-07-16 | 北京金山网络科技有限公司 | Advertisement intercepting method and advertisement intercepting device |
| CN104731868A (en) * | 2015-02-28 | 2015-06-24 | 小米科技有限责任公司 | Method and device for intercepting advertisements |
| CN104780153A (en) * | 2015-03-11 | 2015-07-15 | 小米科技有限责任公司 | Method and device for filtering information |
| CN105139229A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement keyword screening method |
| CN105138442A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement popup blocking method |
| CN105512126A (en) * | 2014-09-24 | 2016-04-20 | 腾讯科技（深圳）有限公司 | Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement |
| CN105589870A (en) * | 2014-10-22 | 2016-05-18 | 腾讯科技（深圳）有限公司 | Webpage advertisement filtering method and system |
| CN105989136A (en) * | 2015-02-27 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Web page information recognition method and device |
| CN106227847A (en) * | 2016-07-27 | 2016-12-14 | 宁波圆形网络科技有限公司 | One goes ad system and method |
| CN106326316A (en) * | 2015-07-08 | 2017-01-11 | 腾讯科技（深圳）有限公司 | Web page advertisement filtering method and device |
| CN103886088B (en) * | 2014-03-28 | 2017-05-17 | 北京金山网络科技有限公司 | Method and device for intercepting advertisements in webpage |
| CN107204989A (en) * | 2017-06-30 | 2017-09-26 | 腾讯科技（深圳）有限公司 | Ad blocking method, terminal, server and storage medium |
| CN108023867A (en) * | 2016-10-28 | 2018-05-11 | 中国移动通信集团广东有限公司 | Method, gateway server and the filtering server of mobile terminal web advertisement filtering |
| CN112463284A (en) * | 2020-12-30 | 2021-03-09 | 智道网联科技(北京)有限公司 | Advertisement processing method and device, electronic equipment and storage medium |
| WO2022089016A1 (en) * | 2020-10-31 | 2022-05-05 | 华为技术有限公司 | Webpage advertisement filtering method, electronic device, and storage medium |
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Cited By (23)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103034727A (en) * | 2012-12-19 | 2013-04-10 | 北京奇虎科技有限公司 | System for intercepting pop-up window in webpage |
| CN103150502A (en) * | 2013-03-18 | 2013-06-12 | 苏州诺特丹信息技术有限公司 | Convenient and quick advertisement clearing system |
| CN103561066A (en) * | 2013-10-23 | 2014-02-05 | 天脉聚源(北京)传媒科技有限公司 | Method and system for constructing network advertisements |
| CN103886088B (en) * | 2014-03-28 | 2017-05-17 | 北京金山网络科技有限公司 | Method and device for intercepting advertisements in webpage |
| CN103927355A (en) * | 2014-04-14 | 2014-07-16 | 北京金山网络科技有限公司 | Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system |
| CN103927356A (en) * | 2014-04-14 | 2014-07-16 | 北京金山网络科技有限公司 | Advertisement intercepting method and advertisement intercepting device |
| CN103927356B (en) * | 2014-04-14 | 2017-11-17 | 北京金山网络科技有限公司 | Ad blocking method and device |
| CN105512126A (en) * | 2014-09-24 | 2016-04-20 | 腾讯科技（深圳）有限公司 | Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement |
| CN105589870A (en) * | 2014-10-22 | 2016-05-18 | 腾讯科技（深圳）有限公司 | Webpage advertisement filtering method and system |
| CN105989136A (en) * | 2015-02-27 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Web page information recognition method and device |
| CN104731868A (en) * | 2015-02-28 | 2015-06-24 | 小米科技有限责任公司 | Method and device for intercepting advertisements |
| CN104780153A (en) * | 2015-03-11 | 2015-07-15 | 小米科技有限责任公司 | Method and device for filtering information |
| CN104780153B (en) * | 2015-03-11 | 2018-06-19 | 小米科技有限责任公司 | Information filtering method and device |
| CN106326316A (en) * | 2015-07-08 | 2017-01-11 | 腾讯科技（深圳）有限公司 | Web page advertisement filtering method and device |
| CN106326316B (en) * | 2015-07-08 | 2022-11-29 | 腾讯科技（深圳）有限公司 | Webpage advertisement filtering method and device |
| CN105138442A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement popup blocking method |
| CN105139229A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement keyword screening method |
| CN106227847A (en) * | 2016-07-27 | 2016-12-14 | 宁波圆形网络科技有限公司 | One goes ad system and method |
| CN108023867A (en) * | 2016-10-28 | 2018-05-11 | 中国移动通信集团广东有限公司 | Method, gateway server and the filtering server of mobile terminal web advertisement filtering |
| CN107204989A (en) * | 2017-06-30 | 2017-09-26 | 腾讯科技（深圳）有限公司 | Ad blocking method, terminal, server and storage medium |
| CN107204989B (en) * | 2017-06-30 | 2020-11-10 | 腾讯科技（深圳）有限公司 | Advertisement blocking method, terminal, server and storage medium |
| WO2022089016A1 (en) * | 2020-10-31 | 2022-05-05 | 华为技术有限公司 | Webpage advertisement filtering method, electronic device, and storage medium |
| CN112463284A (en) * | 2020-12-30 | 2021-03-09 | 智道网联科技(北京)有限公司 | Advertisement processing method and device, electronic equipment and storage medium |
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Addressee: Li Chao Document name: Notification of Publication and of Entering the Substantive Examination Stage of the Application for Invention |
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Application publication date: 20121107 |