CN103927355A - Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system - Google Patents
Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system Download PDFInfo
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- CN103927355A CN103927355A CN201410149090.0A CN201410149090A CN103927355A CN 103927355 A CN103927355 A CN 103927355A CN 201410149090 A CN201410149090 A CN 201410149090A CN 103927355 A CN103927355 A CN 103927355A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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Abstract
The invention discloses an advertisement intercepting method, an advertisement intercepting device and an advertisement intercepting system. The advertisement intercepting method includes: acquiring a first access request for accessing a webpage from a user side; adding a first sign in the first access request to obtain a second access request for accessing the webpage, wherein the first sign is used for identifying advertisements in the webpage to be accessed; sending the second access request to a server; receiving webpage data sent from the server, wherein the webpage data do not include advertisement data. By the technical scheme, when a user opens the webpage, the webpage data received by a terminal are free of the advertisement data, advertisement pages cannot be popped up, time of the user is saved, the advertisement pages which the user does not want to view are avoided from popping up, and an advertisement intercepting effect is realized.
Description
Technical field
The present invention relates to technical field of data processing, relate in particular to a kind of Ad blocking method, Apparatus and system.
Background technology
At present, when opening webpage or application program, there will be a kind of " playing window advertisement ", conventionally user, need to just can close this " playing window advertisement " by button click, user could accessed web page or application journey.This click behavior of user will be recorded in this locality.When user opens identical webpage or application program again, according to local record, can know that user once closed this advertisement, therefore, can stop carrying advertisement or hiding advertisement, thereby realize the interception of " playing window advertisement ".
But, when user opens webpage for the first time, because this locality does not have relevant record, therefore, adopt above-mentioned prior art cannot realize the interception to " playing window advertisement ".
Summary of the invention
The embodiment of the present invention provides a kind of Ad blocking method, Apparatus and system, for realizing the interception that webpage " is played to window advertisement ".
An Ad blocking method, comprises the following steps:
Acquisition is from the first request of access of the accessed web page of user's side;
In described the first request of access, add the first mark, obtain accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page;
Described the second request of access is sent to server;
The page data that receives the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
Some beneficial effects of the embodiment of the present invention can comprise: will in request of access, add the first mark of the accessed mistake of advertisement in presentation web page, in the page data that user side equipment is received, do not comprise ad data, also pop-up advertisement page no longer just, saved user's time, avoid ejecting user and do not want the advertising page of browsing, thereby realize the immunologic function of advertisement.
Optionally, add the first mark in described the first request of access before, described method also comprises: generate described the first mark.
In this possibility, by generating in advance the first mark, be convenient to follow-up first mark that adds in request of access.Like this, in the page data that user side equipment is received, do not comprise ad data, pop-up advertisement page no longer just yet.
Optionally, described the first mark is for identifying numerical value, code or the letter of the accessed mistake of advertisement of the described page; Or described the first mark is the accessed time of advertisement in the described page; Or described the first mark is the title of the advertisement of accessed mistake.
In this possibility, the form of the first mark may have a lot of situations, by the first mark to multiple situation, generates in advance, makes follow-uply in the request of access of all kinds webpage, to add the first mark more comprehensively, accurately.
Optionally, if comprise the second mark in described the first request of access, wherein, the second mark is for the not accessed mistake of advertisement of presentation web page, and add the first mark in described the first request of access after, described method comprises:
With described the first mark, cover described the second mark.
In this possibility, while having the second mark in the first request of access, by adopting the first mark to cover the mode of the second mark, make when the Ad blocking method of the present embodiment realizes, without whether existing the second mark to judge in advance to the first request of access before adding the first mark, directly add the first mark, implement simpler, convenient, fast.
Optionally, described the first mark adds in described the first request of access and carries in the field of Cookie data, or adds in described the first request of access and carry in the field of webpage URL.
In this possibility, the first mark can add the assigned address in the first request of access to, and this assigned address can arrange according to actual conditions, implements more simple, convenient.
Optionally, described acquisition comprises from the first request of access of the accessed web page of user's side:
Reception is from the first request of access of user terminal, or from this locality, obtains described the first request of access.
In this possibility, the Ad blocking method of the present embodiment can be applied to terminal, also can be applied to intermediate equipment, and usable range is extensive.
An Ad blocking device, comprising:
Acquisition module, for obtaining the first request of access from the accessed web page of user's side;
Mark module, for adding the first mark in described the first request of access, obtains accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page;
The first sending module, for sending to server by described the second request of access;
Receiver module, for receiving the page data of the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
Described device also comprises:
Generation module, for generating described the first mark.
Described acquisition module comprises:
Receiving element, for receiving the first request of access from user terminal; Or,
Acquiring unit, for obtaining described the first request of access from this locality.
An Ad blocking system, comprising: Ad blocking device and server;
Described Ad blocking device, for obtaining the first request of access from the accessed web page of user's side; In described the first request of access, add the first mark, obtain accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page; Described the second request of access is sent to server; The page data that receives the described webpage of described server transmission, wherein, does not comprise ad data in described page data;
Described server, the second request of access sending for receiving described Ad blocking device, according to described the second request of access, sends to described Ad blocking device by the page data of described webpage, wherein, does not comprise ad data in described page data.
Other features and advantages of the present invention will be set forth in the following description, and, partly from instructions, become apparent, or understand by implementing the present invention.Object of the present invention and other advantages can be realized and be obtained by specifically noted structure in the instructions write, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, for explaining the present invention, is not construed as limiting the invention together with embodiments of the present invention.
Fig. 1 is the exemplary process diagram of the Ad blocking method of one embodiment of the invention;
Fig. 2 is the exemplary process diagram of the Ad blocking method of another embodiment of the present invention;
Fig. 3 is the exemplary process diagram of the Ad blocking method of another embodiment of the present invention;
Fig. 4 is the exemplary process diagram of the Ad blocking method of yet another embodiment of the invention;
Fig. 5 is the exemplary block diagram of the Ad blocking device of one embodiment of the invention;
Fig. 6 is the exemplary block diagram of the Ad blocking device of another embodiment of the present invention;
Fig. 7 is the exemplary block diagram of acquisition module in the Ad blocking device of one embodiment of the invention;
Fig. 8 is the exemplary block diagram of the Ad blocking system of one embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein, only for description and interpretation the present invention, is not intended to limit the present invention.
According to an aspect of the present invention, in one embodiment, provide a kind of Ad blocking method, be applied to user terminal or intermediate equipment (as client, routing device etc.), as shown in Figure 1, having comprised:
S101, obtains the first request of access from the accessed web page of user's side;
S102 adds the first mark in the first request of access, obtains accessing the second request of access of described webpage; Wherein, the first mark identifies the accessed mistake of advertisement in described webpage;
S103, sends to server by the second request of access;
S104, the page data of the described webpage that reception server sends, wherein, does not comprise ad data in described page data.
In an embodiment of the present invention, when receive from user's side the first request of access time, in this first request of access, add the first mark, obtain the second request of access.The second request of access is sent to server.Server can return to the page of this webpage that does not comprise ad data to user's side according to the second request of access of receiving, when user side equipment is opened webpage according to web data, and also pop-up advertisement more not just.
Adopt the solution of the present invention, the first mark of the accessed mistake of advertisement in presentation web page will be added in request of access, in the page data that user side equipment is received, do not comprise ad data, also pop-up advertisement page no longer just, saved user's time, avoid ejecting user and do not want the advertising page of browsing, thereby realize the immunologic function of advertisement.
In a kind of optional realization of the embodiment of the present invention, if comprise the second mark in the first request of access, wherein, the second mark is for the not accessed mistake of advertisement of presentation web page; In this scene, in the first request of access, add after the first mark, above-mentioned the second mark will be covered by the first mark.
In the optional realization of another kind of the embodiment of the present invention, if do not comprise the whether data of accessed mistake of any advertisement for presentation web page in the first request of access, in this scene, in the first request of access, add the first mark.
Optionally, as shown in Figure 2, before above-mentioned S102, the method for the present embodiment can also comprise:
S100, generates above-mentioned the first mark.
Exemplary, above-mentioned the first mark can be for identifying numerical value, code or the letter of the accessed mistake of advertisement of above-mentioned webpage, as, numeral 1, alphabetical Y etc.; Or above-mentioned the first mark can be the accessed time of advertisement in above-mentioned webpage; Or, title of the advertisement that above-mentioned the first mark can be accessed mistake etc.
Optionally, above-mentioned the first mark can add the assigned address in the first request of access to, for example, can add in the field of carrying Cookie data in the first request of access, also can add in the field of carrying webpage URL in the first request of access.
In an embodiment of the present invention, get user to the first request of access of certain webpage after, in the first request of access, add the first mark of the accessed mistake of advertisement in presentation web page, obtain the second request of access, the second request of access is sent to server, server is according to the second request of access receiving, can think that user had accessed advertisement, thereby do not need again ad data to be sent to user, therefore, server can send to terminal by the page data that does not comprise ad data, when user terminal is opened webpage according to page data, also pop-up advertisement more not just.
Optionally, if method is applied to intermediate equipment, in S101, acquisition can comprise from the first request of access of the accessed web page of user's side: receive the first request of access from user terminal.
If method is applied to user terminal, in S101, acquisition can comprise from the first request of access of the accessed web page of user's side: from this locality, obtain the first request of access.
Below by two specific embodiments, Ad blocking method of the present invention is described.
In one embodiment, the video A that opens on computers certain website of take is example, as shown in Figure 3, comprising:
S301, obtains the first request of access from the accessing video A of user's side;
S302 carries the field of webpage URL and adds " tid=-1 " in the first request of access, generates the second request of access;
S303, sends to server by the second request of access;
S304, server receives the second request of access, and returns to the page data of webpage, has not comprised ad data in this page data;
S305, receives the page data of webpage, and opens video A.
Because user terminal is to having added the first mark of the accessed mistake of sign advertisement in the request of access of video A, while making request of access send to server, default user was accessed advertisement page.Therefore, in the web data receiving at user terminal, be not comprise ad data, therefore, in opening the web data process of video A, pop-up advertisement again, has not realized the effect of Ad blocking, has saved user's time.
In another embodiment, the mobile phone open website B of take is example, as shown in Figure 4, comprising:
S401, obtains the first request of access from the access websites B of user's side;
S402 carries the field of Cookie data and adds " Cookie:dct=no " in the first request of access, generates the second request of access;
S403, sends to server by the second request of access;
S404, server receives the second request of access, and returns to the page data of webpage, has not comprised ad data in this page data;
S405, receives the page data of webpage, and opens website B.
Because user terminal is to adding the first mark of the accessed mistake of sign advertisement in the request of access of website B, while making request of access send to server, default user was accessed advertisement page.Therefore, in the web data receiving at user terminal, be not comprise ad data, therefore, in opening the process of website B, pop-up advertisement again, has not realized the effect of Ad blocking, has saved user's time.
Figure 5 shows that the structural drawing of Ad blocking device 50 in an embodiment, be applied to user terminal or intermediate equipment (as client, routing device etc.), comprising:
Acquisition module 51, for obtaining the first request of access from the accessed web page of user's side;
Mark module 52, for adding the first mark in described the first request of access, obtains accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page;
The first sending module 53, for sending to server by described the second request of access;
Receiver module 54, for receiving the page data of the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
Wherein, as shown in Figure 6, this device 50 also comprises: generation module 55, and for generating described the first mark.
As shown in Figure 7, described acquisition module 51 comprises:
Receiving element 511, for receiving the first request of access from user terminal; And/or,
Acquiring unit 512, for obtaining described the first request of access from this locality.
In the present embodiment, except software is realized, this device 50 can be realized by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD) (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components, be used for carrying out above-mentioned either method, therefore, repeat no more herein.
As shown in Figure 8, the embodiment of the present invention also provides a kind of Ad blocking system, comprising: Ad blocking device 81 and server 82.
Ad blocking device 81, for obtaining the first request of access from the accessed web page of user's side; In described the first request of access, add the first mark, obtain accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page; Described the second request of access is sent to server; The page data that receives the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
Server 82, the second request of access sending for receiving described Ad blocking device, according to described the second request of access, sends to described Ad blocking device by the page data of described webpage, wherein, does not comprise ad data in described page data.
In the system of the present embodiment, Ad blocking device can be positioned on user terminal, also can be positioned in intermediate equipment, as client, router, fire wall etc.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disk memory and optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to process flow diagram and/or the block scheme of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block scheme each flow process and/or the flow process in square frame and process flow diagram and/or block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computing machine or other programmable data processing device is produced for realizing the device in the function of flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computing machine or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame on computing machine or other programmable devices.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the present invention the present invention.Like this, if within of the present invention these are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (10)
1. an Ad blocking method, is characterized in that, comprising:
Acquisition is from the first request of access of the accessed web page of user's side;
In described the first request of access, add the first mark, obtain accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page;
Described the second request of access is sent to server;
The page data that receives the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
2. method according to claim 1, is characterized in that, add the first mark in described the first request of access before, described method also comprises: generate described the first mark.
3. method according to claim 1 and 2, is characterized in that, described the first mark is for identifying numerical value, code or the letter of the accessed mistake of advertisement of the described page; Or described the first mark is the accessed time of advertisement in the described page; Or described the first mark is the title of the advertisement of accessed mistake.
4. according to the method described in any one in claim 1-3, it is characterized in that, if comprise the second mark in described the first request of access, wherein, the second mark is for the not accessed mistake of advertisement of presentation web page, and add the first mark in described the first request of access after, described method comprises:
With described the first mark, cover described the second mark.
5. according to the method described in claim 1-3 any one, it is characterized in that, describedly in described the first request of access, add the first mark, comprising:
In described the first request of access, carry in the field of Cookie data and add described the first mark, or
In described the first request of access, carry in the field of webpage URL and add described the first mark.
6. method according to claim 1, is characterized in that, described acquisition comprises from the first request of access of the accessed web page of user's side:
Reception is from the first request of access of user terminal, or from this locality, obtains described the first request of access.
7. an Ad blocking device, is characterized in that, comprising:
Acquisition module, for obtaining the first request of access from the accessed web page of user's side;
Mark module, for adding the first mark in described the first request of access, obtains accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page;
The first sending module, for sending to server by described the second request of access;
Receiver module, for receiving the page data of the described webpage of described server transmission, wherein, does not comprise ad data in described page data.
8. device according to claim 7, is characterized in that, described device also comprises:
Generation module, for generating described the first mark.
9. according to the device described in claim 7 or 8, it is characterized in that, described acquisition module comprises:
Receiving element, for receiving the first request of access from user terminal; And/or,
Acquiring unit, for obtaining described the first request of access from this locality.
10. an Ad blocking system, is characterized in that, comprising: Ad blocking device and server;
Described Ad blocking device, for obtaining the first request of access from the accessed web page of user's side; In described the first request of access, add the first mark, obtain accessing the second request of access of described webpage; Wherein, described the first mark is for the accessed mistake of advertisement of presentation web page; Described the second request of access is sent to server; The page data that receives the described webpage of described server transmission, wherein, does not comprise ad data in described page data;
Described server, the second request of access sending for receiving described Ad blocking device, according to described the second request of access, sends to described Ad blocking device by the page data of described webpage, wherein, does not comprise ad data in described page data.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410149090.0A CN103927355A (en) | 2014-04-14 | 2014-04-14 | Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410149090.0A CN103927355A (en) | 2014-04-14 | 2014-04-14 | Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system |
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| CN201410149090.0A Pending CN103927355A (en) | 2014-04-14 | 2014-04-14 | Advertisement intercepting method, advertisement intercepting device and advertisement intercepting system |
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