CN104572798A - Method, equipment and system for processing webpage - Google Patents
Method, equipment and system for processing webpage Download PDFInfo
- Publication number
- CN104572798A CN104572798A CN201410357409.9A CN201410357409A CN104572798A CN 104572798 A CN104572798 A CN 104572798A CN 201410357409 A CN201410357409 A CN 201410357409A CN 104572798 A CN104572798 A CN 104572798A
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- China
- Prior art keywords
- target web
- related pages
- advertisement related
- advertisement
- subscriber equipment
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention aims at providing a method, equipment and a system for processing a webpage. The method comprises the following steps: loading a corresponding target webpage according to a webpage accessing request and intercepting an advertisement related page element in the target webpage in the loading process, wherein the advertisement related page element meets at least one of the following conditions: domain name information of the page element is different from domain name information of the target webpage, the subject relevancy between a website of the page element and a website of the target webpage is lower than a relevancy threshold value, and the page element comprises an advertisement characteristic field. Compared with the prior art, the corresponding target webpage is loaded according to the webpage accessing request and the advertisement related page element in the target webpage is intercepted in the loading process; a filtering rule is simple, the matching efficiency is high and the intercepting range is wide; the advertisement related page element in the target webpage can be rapidly and effectively intercepted so that the loading speed of the webpage is increased, communication resources are saved, and the browsing use experiences of a user are improved.
Description
Technical field
The present invention relates to computer realm, particularly relate to a kind of technology for the treatment of webpage.
Background technology
Along with the high speed development of internet, the advertisement in network is spread unchecked wantonly, has had a strong impact on the experience of the network user.Such as, when network user's access destination webpage, if contain too many advertisement in this target web, then can have a strong impact on the reading of the network user to normal content in this target web.
Therefore, how correctly processing webpage, as efficiently tackled the advertisement in webpage, becoming one of those skilled in the art's problem needing solution badly.
Summary of the invention
The object of this invention is to provide a kind of method for the treatment of webpage, equipment and system.
According to an aspect of the present invention, provide a kind of in the method for subscriber equipment end for the treatment of webpage, wherein, the method comprises:
Load corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
According to a further aspect in the invention, additionally provide a kind of in the method for network equipment end for the treatment of webpage, wherein, the method comprises:
According to the element relevant information of the advertisement related pages element that subscriber equipment provides, set up or upgrade advertisement recognition rule information;
Issue described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
In accordance with a further aspect of the present invention, additionally provide a kind of subscriber equipment for the treatment of webpage, wherein, this subscriber equipment comprises:
First device, for loading corresponding target web according to web access requests, and tackles advertisement related pages element in described target web in this loading procedure;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
According to another aspect of the invention, additionally provide a kind of network equipment for the treatment of webpage, wherein, this network equipment comprises:
Second device, for the element relevant information of advertisement related pages element provided according to subscriber equipment, sets up or upgrades advertisement recognition rule information;
4th device, for issuing described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
According to another aspect of the invention, additionally provide a kind of browsing apparatus for the treatment of webpage, wherein, this browsing apparatus comprises subscriber equipment as above.
According to another aspect of the invention, additionally provide a kind of system for the treatment of webpage, wherein, this system comprises subscriber equipment as above, and the network equipment as above.
Compared with prior art, the present invention loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web, filtering rule is simple, and matching efficiency is high, and interception scope is wide, can fast and effeciently tackle the advertisement related pages element in target web, to improve webpage loading velocity, save the communication resource, what promote user browses experience.
Further, in the present invention, subscriber equipment 1 is before beginning loaded targets webpage, and whether just detect this target web is advertisement link, if so, then cancel and load this target web, improve webpage loading velocity further, save the communication resource, what promote user browses experience.
Further, after target web has loaded, in the present invention, subscriber equipment 1 has identified and advertisement related pages element in target web after hiding this loading, and improve webpage loading velocity further, what promote user browses experience.
Further, in the present invention, the element relevant information of the advertisement related pages element that the network equipment is provided by acquisition subscriber equipment, such as set up beyond the clouds or upgrade advertisement recognition rule information, thus support advertisement identification more accurately and interception, and then improve webpage loading velocity, save the communication resource, that improves user browses experience.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:
Fig. 1 illustrates a kind of equipment schematic diagram for the treatment of webpage according to one aspect of the invention;
Fig. 2 illustrates a kind of equipment schematic diagram for the treatment of webpage in accordance with a preferred embodiment of the present invention;
Fig. 3 illustrates a kind of method flow diagram for the treatment of webpage according to a further aspect of the present invention;
Fig. 4 illustrates a kind of method flow diagram for the treatment of webpage in accordance with a preferred embodiment of the present invention.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
In the application one typically configuration, the equipment of terminal, service network and trusted party include one or more processor (CPU), input/output interface, network interface and internal memory.
Internal memory may comprise the volatile memory in computer-readable medium, and the forms such as random access memory (RAM) and/or Nonvolatile memory, as ROM (read-only memory) (ROM) or flash memory (flash RAM).Internal memory is the example of computer-readable medium.
Computer-readable medium comprises permanent and impermanency, removable and non-removable media can be stored to realize information by any method or technology.Information can be computer-readable instruction, data structure, the module of program or other data.The example of the storage medium of computing machine comprises, but be not limited to phase transition internal memory (PRAM), static RAM (SRAM), dynamic RAM (DRAM), the random access memory (RAM) of other types, ROM (read-only memory) (ROM), Electrically Erasable Read Only Memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc ROM (read-only memory) (CD-ROM), digital versatile disc (DVD) or other optical memory, magnetic magnetic tape cassette, magnetic disk stores or other magnetic storage apparatus or any other non-transmitting medium, can be used for storing the information can accessed by computing equipment.According to defining herein, computer-readable medium does not comprise non-temporary computer readable media (transitory media), as data-signal and the carrier wave of modulation.
Fig. 1 illustrates a kind of equipment schematic diagram for the treatment of webpage according to one aspect of the invention.Subscriber equipment 1 comprises first device 101.
Wherein, first device 101 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
Particularly, mutual by with subscriber equipment of user, such as by input network address, click the modes such as specific button, have sent web access requests, first device 101 is according to this web access requests, load corresponding target web, in loading procedure, if the domain-name information of the page elements in this target web is different from the domain-name information of this target web, the degree of subject relativity of page elements affiliated web site and this target web affiliated web site is lower than relevance threshold, page elements comprises characteristic of advertisement field etc., then this page elements is advertisement related pages element, first device 101 tackles advertisement related pages element in this target web in loading procedure, as directly cancelled the download of this advertisement related pages element, or, revise the content of this advertisement related pages element, to be searched by general character string or matching regular expressions such as to search at the mode, delete the content of match advertisements feature field in this advertisement related pages element.
Such as, when the domain-name information of the page elements in this target web is different from the domain-name information of this target web, then this page elements is advertisement related pages element, and first device 101 is tackled this page elements in loading procedure.As when the domain name of target pages is 178.com, all page elements from 999.com are all judged as advertisement related pages element, and first device 101 is tackled this page elements in loading procedure.
At this, first device 101 also needs to consider special circumstances, and such as, if containing the page elements from qq.com in target web, then this page elements may be that third party logs in relevant function, can not simply be considered as advertisement related pages element and tackle; For another example, if the page elements in target web is from youku or other music sites, then this page elements may be embedded in video or music in this target web, can not simply be considered as advertisement related pages element and tackle equally.This first device 101 is such as distinguished different situations by setting up rule.
And for example, when the degree of subject relativity of the page elements affiliated web site in this target web and described target web affiliated web site is lower than relevance threshold, then this page elements is advertisement related pages element, and first device 101 is tackled this page elements in loading procedure.As contained the page elements from novel website in the target web of a physical culture information class, then can think that this page elements is advertisement related pages element, first device 101 is tackled this page elements in loading procedure.
At this, relevance threshold is for judging the degree of subject relativity of page elements affiliated web site in target web and this target web affiliated web site, and its value can be systemic presupposition, also can arrange according to actual conditions or user's request.
For another example, when the page elements in this target web comprises characteristic of advertisement field, then this page elements is advertisement related pages element, and first device 101 is tackled this page elements in loading procedure.Such as, when occurring the characteristic of advertisement fields such as such as union009.com/ads.jpg, ze5.com/ad.swf, Adjwl.com/popad.php, Admaster.com.cn in the URL at target web, or, there is the characteristic of advertisement fields such as such as CreateAd*, PopUpAd*, ShowAd* in the page elements of target web, then can think that this page elements is advertisement related pages element, first device 101 is tackled this page elements in loading procedure.
Preferably, first device 101 is before the operation of execution Ad blocking, and judge whether to need interception advertisement related pages element, such as, user is when shopping website is browsed, and its hope presents and browses the ad content in shopping page, instead of is directly blocked simply.Therefore, first device 101 is after judging whether to need interception advertisement related pages element, perform Ad blocking operation again, such as, Related product was searched for before user, when the page that this user is browsing has the ad elements comprising Related product, first device 101 judges not need to tackle these these page ad.
Those skilled in the art will be understood that; above-mentioned satisfying condition of advertisement related pages element is only citing; other advertisement related pages elements that are existing or that may occur from now on satisfy condition as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.
At this, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web, filtering rule is simple, and matching efficiency is high, and interception scope is wide, can fast and effeciently tackle the advertisement related pages element in target web, to improve webpage loading velocity, save the communication resource, what promote user browses experience.
Preferably, tackle advertisement related pages element in described target web to comprise:
Identify advertisement related pages element in described target web;
Intercept process is carried out to this advertisement related pages element.
Particularly, first device 101 loads corresponding target web according to web access requests, and in this loading procedure, identifies advertisement related pages element in this target web, carries out intercept process to this advertisement related pages element.Such as, first device 101 is in the loading procedure of target web, obtain the domain-name information of wherein page elements, and the domain-name information of this page elements and the domain-name information of this target web are compared, when the domain-name information of this page elements is different from the domain-name information of this target web, this page elements is identified as the advertisement related pages element in this target web by first device 101, and carries out intercept process to this advertisement related pages element.Such as, first device 101 is in the loading procedure of target web, the domain-name information obtaining one of them page elements is 999.com, and the domain-name information of this target web is 178.com, first device 101 passes through comparison, both discoveries are also inconsistent, then judge that this page elements is advertisement related pages element, first device 101 carries out intercept process to this page elements in loading procedure.
And for example, first device 101 is in the loading procedure of target web, determine wherein page elements affiliated web site, and then obtain the degree of subject relativity of this page elements affiliated web site and this target web affiliated web site, if this degree of subject relativity is lower than relevance threshold, this page elements is identified as the advertisement related pages element in this target web by first device 101, and carries out intercept process to this advertisement related pages element in loading procedure.
For another example, first device 101 is in the loading procedure of target web, detect wherein page elements and whether comprise characteristic of advertisement field, as whether comprised such as PopUpAd* in the content of pages of detection script file .js content or pagefile .html, the characteristic of advertisement fields such as ShowAd*, if this page elements comprises characteristic of advertisement field, this page elements is identified as the advertisement related pages element in this target web by first device 101, and in loading procedure, intercept process is carried out to this advertisement related pages element, or the content of this page elements is modified.
At this, first device 101 stops script to generate corresponding advertising message based on the characteristic of advertisement field in script, such as by deleting or revise content corresponding to characteristic of advertisement field, as " CreateAd () { * } ", to make this target web can not normal pop-up advertisement information.A typical application scenarios is, when comprising user's login feature in a script (i.e. a page elements or be contained in a page elements) and create the function of advertisement simultaneously, if directly delete this script, then user can be caused to log in, therefore stop it to create advertisement.
Such as, first device 101 is based on interception rule, and the advertisement related pages element in identification target web also carries out intercept process.Suppose to tackle in rule and there is such rule: as the domain name coupling 178.com of target web, and comprise adcreate.js field in the page elements URL of this target web, then think that this page elements can create an advertisement, now, first device 101 revises the content of this page elements, as by string searching or matching regular expressions, delete the content of mating " CreateAd () { * } " in this page elements.At this, set up the foundation of this interception rule is analyzed the behavior of this element of adcreate.js by the technician be correlated with after, and can irregular renewal, this interception rale store in this subscriber equipment 1, or is stored in the third party device that is connected by network with this subscriber equipment 1.
Those skilled in the art will be understood that; in above-mentioned interception target webpage, the mode of advertisement related pages element is only citing; in other interception target webpages that are existing or that may occur from now on, the mode of advertisement related pages element is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.
More preferably, identify that in described target web, advertisement related pages element comprises:
Advertisement related pages element in described target web is identified according to the link address information of page elements in described target web and the link address information of described target web.
Particularly, first device 101 loads corresponding target web according to web access requests, and in this loading procedure, identify advertisement related pages element in this target web according to the link address information of page elements in target web and the link address information of this target web.Such as, in the process of loaded targets webpage, first device 101 obtains the link address information of page elements in this target web, and the link address information of this target web, by comparing this two link address information, identify the advertisement related pages element in this target web, such as, when this first device 101 is by comparing this two link address information, find that page elements belongs to different websites from this target web, or, two subject of Web sites be somebody's turn to do belonging to both are uncorrelated, then this page elements is identified as the advertisement related pages element in this target web by first device 101, and tackle.
Such as, first device 101 is by the link address information of the link address information and target web that compare page elements, find that target web is the medical and health page, and page elements is games page, both should belong to two different websites, and the theme of these two websites is uncorrelated, therefore, this page elements is identified as the advertisement related pages element in this target web by this first device, and tackles.
Preferably, identify that in described target web, advertisement related pages element comprises according to the link address information of page elements in described target web and the link address information of described target web:
According to the link address information of page elements in described target web and the link address information of described target web, and the content degree of correlation information of this page elements and described target web, identify advertisement related pages element in described target web.
Particularly, first device 101 loads corresponding target web according to web access requests, and in this loading procedure, obtain the link address information of page elements in this target web, and the link address information of this target web, by comparing this two link address information, and taking the content degree of correlation information of this page elements and this target web into consideration, identifying advertisement related pages element in this target web.Such as, first device 101 is by the link address information of comparison object netpage page surface element and the link address information of this target web, find that this page elements and this target web belong to two different websites, but, the content degree of correlation of this page elements and this target web is higher than predetermined threshold, then this page elements should not be regarded as advertisement related pages element.Such as, target web is Sina's physical culture page, and the page elements of this target web belongs to other sport category websites, and as tiger flutters physical culture, then this page elements should not be regarded as advertisement related pages element.
In a preferred embodiment, this subscriber equipment 1 also comprises the 3rd device (not shown).3rd device is before starting to load described target web, and whether detect described target web is advertisement link; If so, then cancel and load described target web.
Particularly, 3rd device is before starting to load this target web, just this target web is detected, such as, when browser starts to load a target web, the 3rd device obtains the URL of this target web, and judges whether this URL is advertisement link according to Ad blocking list of rules, if this URL is judged as advertisement link, then the 3rd device directly cancels this target web of loading.
At this, Ad blocking list of rules stores matched rule, mates according to the URL of this matched rule to target web, coupling according to the URL etc. that can be domain-name information in complete URL, URL or parent page.The mode of coupling can be complete comparison or matching regular expressions etc.
Those skilled in the art will be understood that; the mode of above-mentioned detection target web is only citing; the mode of other detection target webs that are existing or that may occur from now on, as being applicable to the present invention, within also should being included in scope, and is contained in this at this with way of reference.
At this, subscriber equipment 1 is before beginning loaded targets webpage, and whether just detect this target web is advertisement link, and if so, then cancel loading this target web, improve webpage loading velocity further, save the communication resource, what promote user browses experience.
Preferably, this subscriber equipment 1 also comprises the 5th device (not shown).The advertisement related pages element in the described target web after loading also is hidden in 5th device identification.
Particularly, after target web is loaded, the 5th device continues to identify the page elements in this target web, to determine whether advertisement related pages element, when judging that this page elements is advertisement related pages element, carry out hiding process to this page elements.Such as, after target web or page elements are loaded, the 5th device searches the advertisement related pages element on this target web according to pre-defined rule, when finding advertisement related pages element, then hide.And for example, 5th device detects the content of the page elements in the target web after having loaded, as script file .js or pagefile .html, when comprising characteristic of advertisement field in this page elements of discovery, as PopUpAd*, ShowAd* etc., then this page elements is identified as advertisement related pages element by the 5th device, and carries out hiding process to this page elements.
More preferably, identify that the advertisement related pages element in the described target web after loading comprises:
According to pre-defined rule, the described target web after being loaded by traversal, identifies the advertisement related pages element in the target pages after described loading; Or
By obtaining the selection operation of user to page elements in the described target web after loading, identify the advertisement related pages element in the target pages after described loading.
Particularly, the 5th device is according to pre-defined rule, and the described target web after being loaded by traversal, identifies the advertisement related pages element in the target pages after described loading.Such as, when target web is the webpage under 178.com domain name, 5th device searches all elements this target web meeting element id or element class coupling popads*, or, 5th device searches id123 element the 7th element below, to identify the advertisement related pages element in the target pages after this loading.
At this, this pre-defined rule carries out technical Analysis by person skilled to webpage, the rule finally set up, and this pre-defined rule both can be arranged in this subscriber equipment 1, also can be arranged in the third party device be connected by network with this subscriber equipment 1.
5th device by obtaining the selection operation of user to page elements in the described target web after loading, can also provide the mode of the advertisement related pages element in the target pages after loading described in the identification of user's active participate.Such as, after target web has loaded, user by selecting the page elements in this target web, to make the 5th device operate according to this selection, can also hide this page elements.Such as, user is by mouse click, gesture dot-dash, the mode such as to draw a circle, have selected the page elements on target web, as picture, flash animation etc., 5th device obtains the selection of this user, the page elements that this user selects is identified as advertisement related pages element, and carries out hiding process to the page elements selected.
Preferably, user, except can advertisement related pages element in manual vanishing target webpage, can also add or delete above-mentioned pre-defined rule, and check the associated statistical information of Ad blocking.
At this, after target web has loaded, subscriber equipment 1 has identified and advertisement related pages element in target web after hiding this loading, and improve webpage loading velocity further, save the communication resource, what promote user browses experience.
Preferably, a kind of system for the treatment of webpage comprises subscriber equipment 1 as above, and the network equipment 2.This network equipment 2 comprises the second device 202 and the 4th device 204.Particularly, the first device 201 of subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web; The element relevant information of the advertisement related pages element that the second device 202 of the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information; 4th device 204 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
Fig. 2 illustrates a kind of equipment schematic diagram for the treatment of webpage in accordance with a preferred embodiment of the present invention.Subscriber equipment 1 also comprises the 7th device 207; The network equipment 2 comprises the second device 202 and the 4th device 204.Be described in detail the preferred embodiment referring to Fig. 2: particularly, the first device 201 of subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web; The element relevant information of described advertisement related pages element is provided to the corresponding network equipment by the 7th device 207; The element relevant information of the advertisement related pages element that the second device 202 of the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information; 4th device 204 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.Wherein, the first device 201 of subscriber equipment 1 is identical with corresponding intrument shown in Fig. 1 or substantially identical, so place repeats no more, and is contained in this by way of reference.
Wherein, the element relevant information of described advertisement related pages element is provided to the corresponding network equipment by the 7th device 207 of subscriber equipment 1.Particularly, identify the advertisement related pages element in target web at first device 201 after, or, 5th device identifies or obtains user-selected advertisement related pages element, the element relevant information of this advertisement related pages element is provided to the corresponding network equipment 2 by the 7th device 207, as the rule etc. by the quantity of advertisement related pages element in this target web, element URL, domain-name information, element id, class or set membership, coupling, be provided to the corresponding network equipment 2.
The element relevant information of the advertisement related pages element that the second device 202 of the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information.Particularly, second device 202 is after the element relevant information obtaining the advertisement related pages element that this subscriber equipment 1 provides, according to these element relevant informations, set up or upgrade advertisement recognition rule information, such as, according to the element URL of advertisement related pages element, URL matched rule is set up, or, determine the regular expression etc. of URL coupling.
4th device 204 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.Particularly, 4th device 204 according to the second device 202 the advertisement recognition rule information setting up or upgrade, this advertisement recognition rule information is issued, for the advertisement related pages element in described subscriber equipment process webpage, directly be provided to this subscriber equipment 1, or, be distributed to other third party devices, this advertisement recognition rule information is obtained from this third party device, to process the advertisement related pages element in webpage for subscriber equipment 1.
At this, the element relevant information of the advertisement related pages element that the network equipment is provided by acquisition subscriber equipment, such as set up beyond the clouds or upgrade advertisement recognition rule information, thus support advertisement identification more accurately and interception, and then improve webpage loading velocity, save the communication resource, that improves user browses experience.
To those skilled in the art, this subscriber equipment 1 is contained in browser or browser plug-in by plug-in unit, module or other implementations, such as various mobile browser, desktop browsers or mobile web application etc., with identify and interception target webpage in advertisement related pages element.
Fig. 3 illustrates a kind of method flow diagram for the treatment of webpage according to a further aspect of the present invention.
In step S301, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
Particularly, mutual by with subscriber equipment of user, such as by input network address, click the modes such as specific button, have sent web access requests, in step S301, subscriber equipment 1 is according to this web access requests, load corresponding target web, in loading procedure, if the domain-name information of the page elements in this target web is different from the domain-name information of this target web, the degree of subject relativity of page elements affiliated web site and this target web affiliated web site is lower than relevance threshold, page elements comprises characteristic of advertisement field etc., then this page elements is advertisement related pages element, in step S301, advertisement related pages element in this target web tackled by subscriber equipment 1 in loading procedure, as directly cancelled the download of this advertisement related pages element, or, revise the content of this advertisement related pages element, by the mode such as string searching or regular expression, delete the content of match advertisements feature field in this advertisement related pages element.
Such as, when the domain-name information of the page elements in this target web is different from the domain-name information of this target web, then this page elements is advertisement related pages element, and in step S301, subscriber equipment 1 is tackled this page elements in loading procedure.As when the domain name of target pages is 178.com, all page elements from 999.com are all judged as advertisement related pages element, and in step S301, subscriber equipment 1 is tackled this page elements in loading procedure.
At this, in step S301, subscriber equipment 1 also needs to consider special circumstances, such as, if containing the page elements from qq.com in target web, then this page elements may be that third party logs in relevant function, can not simply be considered as advertisement related pages element and tackle; For another example, if the page elements in target web is from youku or other music sites, then this page elements may be embedded in video or music in this target web, can not simply be considered as advertisement related pages element and tackle equally.In step S301, subscriber equipment 1 is such as distinguished different situations by setting up rule.
And for example, when the degree of subject relativity of the page elements affiliated web site in this target web and described target web affiliated web site is lower than relevance threshold, then this page elements is advertisement related pages element, and in step S301, subscriber equipment 1 is tackled this page elements in loading procedure.As contained the page elements from novel website in the target web of a physical culture information class, then can think that this page elements is advertisement related pages element, in step S301, subscriber equipment 1 is tackled this page elements in loading procedure.
At this, relevance threshold is for judging the degree of subject relativity of page elements affiliated web site in target web and this target web affiliated web site, and its value can be systemic presupposition, also can arrange according to actual conditions or user's request.
For another example, when the page elements in this target web comprises characteristic of advertisement field, then this page elements is advertisement related pages element, and in step S301, subscriber equipment 1 is tackled this page elements in loading procedure.Such as, when occurring the characteristic of advertisement fields such as such as union009.com/ads.jpg, ze5.com/ad.swf, Adjwl.com/popad.php, Admaster.com.cn in the URL at target web, or, there is the characteristic of advertisement fields such as such as CreateAd*, PopUpAd*, ShowAd* in the page elements of target web, then can think that this page elements is advertisement related pages element, subscriber equipment 1 is tackled this page elements in loading procedure.
Preferably, in step S301, subscriber equipment 1 is before the operation of execution Ad blocking, judge whether to need interception advertisement related pages element, such as, user is when shopping website is browsed, its hope presents and browses the ad content in shopping page, instead of is directly blocked simply.Therefore, in step S301, subscriber equipment 1 is after judging whether to need interception advertisement related pages element, perform Ad blocking operation again, such as, before user, searched for Related product, when the page that this user is browsing has the ad elements comprising Related product, in step S301, subscriber equipment 1 judges not need to tackle those page ad.
Those skilled in the art will be understood that; above-mentioned satisfying condition of advertisement related pages element is only citing; other advertisement related pages elements that are existing or that may occur from now on satisfy condition as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.
At this, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web, filtering rule is simple, and matching efficiency is high, and interception scope is wide, can fast and effeciently tackle the advertisement related pages element in target web, to improve webpage loading velocity, save the communication resource, what promote user browses experience.
Preferably, tackle advertisement related pages element in described target web to comprise:
Identify advertisement related pages element in described target web;
Intercept process is carried out to this advertisement related pages element.
Particularly, in step S301, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, identifies advertisement related pages element in this target web, carries out intercept process to this advertisement related pages element.Such as, in step S301, subscriber equipment 1 is in the loading procedure of target web, obtain the domain-name information of wherein page elements, and the domain-name information of this page elements and the domain-name information of this target web are compared, when the domain-name information of this page elements is different from the domain-name information of this target web, in step S301, this page elements is identified as the advertisement related pages element in this target web by subscriber equipment 1, and carries out intercept process to this advertisement related pages element.Such as, in step S301, subscriber equipment 1 is in the loading procedure of target web, the domain-name information obtaining one of them page elements is 999.com, and the domain-name information of this target web is 178.com, subscriber equipment 1 is by comparison, and both discoveries are also inconsistent, then judge that this page elements is advertisement related pages element, subscriber equipment 1 carries out intercept process to this page elements in loading procedure.
And for example, in step S301, subscriber equipment 1 is in the loading procedure of target web, determine wherein page elements affiliated web site, and then obtain the degree of subject relativity of this page elements affiliated web site and this target web affiliated web site, if this degree of subject relativity is lower than relevance threshold, this page elements is identified as the advertisement related pages element in this target web by subscriber equipment 1, and carries out intercept process to this advertisement related pages element in loading procedure.
For another example, in step S301, subscriber equipment 1 is in the loading procedure of target web, detect wherein page elements and whether comprise characteristic of advertisement field, as whether comprised such as PopUpAd* in the content for script of detection script file .js or the content of pages of pagefile .html, the characteristic of advertisement fields such as ShowAd*, if this page elements comprises characteristic of advertisement field, this page elements is identified as the advertisement related pages element in this target web by subscriber equipment 1, and in loading procedure, intercept process is carried out to this advertisement related pages element, or the content of this page elements is modified.
At this, in step S301, subscriber equipment 1 stops script to generate corresponding advertising message based on the characteristic of advertisement field in script, such as by deleting or revise content corresponding to characteristic of advertisement field, as " CreateAd () { * } ", to make this target web can not normal pop-up advertisement information.A typical application scenarios is, when comprising user's login feature in a script (i.e. a page elements or be contained in a page elements) and create the function of advertisement simultaneously, if directly tackle this script, then user can be caused to log in, therefore stop it to create advertisement.
Such as, in step S301, subscriber equipment 1 is based on interception rule, and the advertisement related pages element in identification target web also carries out intercept process.Suppose to tackle in rule and there is such rule: as the domain name coupling 178.com of target web, and comprise adcreate.js field in the page elements URL of this target web, then think that this page elements can create an advertisement, now, the content of this page elements revised by subscriber equipment 1, as by string searching or matching regular expressions, delete the content of mating " CreateAd () { * } " in this page elements.At this, the foundation of this interception rule, such as, set up analyzed the behavior of this element of adcreate.js by the technician be correlated with after, and the irregular renewal of meeting, this interception rule is such as stored in this subscriber equipment 1, or is stored in the third party device that is connected by network with this subscriber equipment 1.
Those skilled in the art will be understood that; in above-mentioned interception target webpage, the mode of advertisement related pages element is only citing; in other interception target webpages that are existing or that may occur from now on, the mode of advertisement related pages element is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.
More preferably, identify that in described target web, advertisement related pages element comprises:
Advertisement related pages element in described target web is identified according to the link address information of page elements in described target web and the link address information of described target web.
Particularly, in step S301, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, identifies advertisement related pages element in this target web according to the link address information of page elements in target web and the link address information of this target web.Such as, in the process of loaded targets webpage, in step S301, subscriber equipment 1 obtains the link address information of page elements in this target web, and the link address information of this target web, by comparing this two link address information, identify the advertisement related pages element in this target web, such as, when subscriber equipment 1 is by comparing this two link address information, find that page elements belongs to different websites from this target web, or, two subject of Web sites be somebody's turn to do belonging to both are uncorrelated, then this page elements is identified as the advertisement related pages element in this target web by subscriber equipment 1, and tackle.
Such as, in step S301, subscriber equipment 1 is by the link address information of the link address information and target web that compare page elements, find that target web is the medical and health page, and page elements is games page, both should belong to two different websites, and the theme of these two websites is uncorrelated, therefore, this page elements is identified as the advertisement related pages element in this target web by subscriber equipment 1, and tackles.
Preferably, identify that in described target web, advertisement related pages element comprises according to the link address information of page elements in described target web and the link address information of described target web:
According to the link address information of page elements in described target web and the link address information of described target web, and the content degree of correlation information of this page elements and described target web, identify advertisement related pages element in described target web.
Particularly, in step S301, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, obtain the link address information of page elements in this target web, and the link address information of this target web, by comparing this two link address information, and take the content degree of correlation information of this page elements and this target web into consideration, identify advertisement related pages element in this target web.Such as, in step S301, subscriber equipment 1 is by the link address information of comparison object netpage page surface element and the link address information of this target web, find that this page elements and this target web belong to two different websites, but, the content degree of correlation of this page elements and this target web is higher than predetermined threshold, then this page elements should not be regarded as advertisement related pages element.Such as, target web is Sina's physical culture page, and the page elements of this target web belongs to other sport category websites, and as tiger flutters physical culture, then this page elements should not be regarded as advertisement related pages element.
In a preferred embodiment, the method also comprises step S302 (not shown).In step s 302, subscriber equipment 1 is before starting to load described target web, and whether detect described target web is advertisement link; If so, then cancel and load described target web.
Particularly, in step s 302, subscriber equipment 1, before starting to load this target web, just detects this target web, such as, when browser starts to load a target web, in step s 302, subscriber equipment 1 obtains the URL of this target web, and judges whether this URL is advertisement link according to Ad blocking list of rules, if this URL is judged as advertisement link, then this target web of loading directly cancelled by subscriber equipment 1.
At this, Ad blocking list of rules such as stores matched rule, mates according to the URL of this matched rule to target web, coupling according to the URL etc. that can be domain-name information in complete URL, URL or parent page.The mode of coupling can be such as complete comparison or matching regular expressions etc.
Those skilled in the art will be understood that; the mode of above-mentioned detection target web is only citing; the mode of other detection target webs that are existing or that may occur from now on, as being applicable to the present invention, within also should being included in scope, and is contained in this at this with way of reference.
At this, subscriber equipment 1 is before beginning loaded targets webpage, and whether just detect this target web is advertisement link, and if so, then cancel loading this target web, improve webpage loading velocity further, save the communication resource, what promote user browses experience.
Preferably, the method also comprises step S303 (not shown).In step S303, subscriber equipment 1 identify and hide load after described target web in advertisement related pages element.
Particularly, after target web is loaded, in step S303, subscriber equipment 1 continues to identify the page elements in this target web, to determine whether advertisement related pages element, when judging that this page elements is advertisement related pages element, carry out hiding process to this page elements.Such as, after target web or page elements are loaded, in step S303, the advertisement related pages element on this target web searched by subscriber equipment 1 according to pre-defined rule, when finding advertisement related pages element, then hide.And for example, in step S303, subscriber equipment 1 detects the content of the page elements in the target web after having loaded, as script file .js or pagefile .html, when comprising characteristic of advertisement field in this page elements of discovery, as PopUpAd*, ShowAd* etc., then this page elements is identified as advertisement related pages element by subscriber equipment 1, and carries out hiding process to this page elements.
More preferably, identify that the advertisement related pages element in the described target web after loading comprises:
According to pre-defined rule, the described target web after being loaded by traversal, identifies the advertisement related pages element in the target pages after described loading; Or
By obtaining the selection operation of user to page elements in the described target web after loading, identify the advertisement related pages element in the target pages after described loading.
Particularly, in step S303, subscriber equipment 1 is according to pre-defined rule, and the described target web after being loaded by traversal, identifies the advertisement related pages element in the target pages after described loading.Such as, when target web is the webpage under 178.com domain name, in step S303, the all elements this target web meeting element id or element class coupling popads* searched by subscriber equipment 1, or, id123 element the 7th element below searched by subscriber equipment 1, to identify the advertisement related pages element in the target pages after this loading.
At this, this pre-defined rule such as carries out technical Analysis by person skilled to webpage, the rule finally set up, and this pre-defined rule both can be arranged in this subscriber equipment 1, also can be arranged in the third party device be connected by network with this subscriber equipment 1.
In step s 302, subscriber equipment 1 by obtaining the selection operation of user to page elements in the described target web after loading, can also provide the mode of the advertisement related pages element in the target pages after loading described in the identification of user's active participate.Such as, after target web has loaded, user by selecting the page elements in this target web, to make subscriber equipment 1 operate according to this selection, can also hide this page elements.Such as, user is by mouse click, gesture dot-dash, the mode such as to draw a circle, have selected the page elements on target web, as picture, flash animation etc., subscriber equipment 1 obtains the selection of this user, the page elements that this user selects is identified as advertisement related pages element, and carries out hiding process to the page elements selected.
Preferably, user, except can advertisement related pages element in manual vanishing target webpage, can also add or delete above-mentioned pre-defined rule, and check the associated statistical information of Ad blocking.
At this, after target web has loaded, subscriber equipment 1 has identified and advertisement related pages element in target web after hiding this loading, and improve webpage loading velocity further, save the communication resource, what promote user browses experience.
Preferably, a kind of subscriber equipment 1 also comprises step S305 (not shown) and S306 (not shown) with the method processing webpage alternately with the network equipment 2, in step S301, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web; In step S305, the element relevant information of the advertisement related pages element that the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information; In step S306, the network equipment 2 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
Fig. 4 illustrates a kind of method flow diagram for the treatment of webpage in accordance with a preferred embodiment of the present invention.Be described in detail the preferred embodiment referring to Fig. 4: particularly, in step S401, subscriber equipment 1 loads corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web; In step s 404, the element relevant information of described advertisement related pages element is provided to the corresponding network equipment by subscriber equipment 1; In step S405, the element relevant information of the advertisement related pages element that the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information; In step S406, the network equipment 2 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.Wherein, corresponding step shown in step S401 and Fig. 3 is identical or substantially identical, so place repeats no more, and is contained in this by way of reference.
In step s 404, the element relevant information of described advertisement related pages element is provided to the corresponding network equipment by subscriber equipment 1.Particularly, in step S401, after subscriber equipment 1 identifies the advertisement related pages element in target web, or, in step S403, subscriber equipment 1 identifies or obtains user-selected advertisement related pages element, in step S405, the element relevant information of this advertisement related pages element is provided to the corresponding network equipment 2 by subscriber equipment 1, as the rule etc. by the quantity of advertisement related pages element in this target web, element URL, domain-name information, element id, class or set membership, coupling, be provided to the corresponding network equipment 2.
In step S405, the element relevant information of the advertisement related pages element that the network equipment 2 provides according to subscriber equipment, sets up or upgrades advertisement recognition rule information.Particularly, in step S405, the network equipment 2 is after the element relevant information obtaining the advertisement related pages element that this subscriber equipment 1 provides, according to these element relevant informations, set up or upgrade advertisement recognition rule information, such as, according to the element URL of advertisement related pages element, set up URL matched rule, or, determine the regular expression etc. of URL coupling.
In step S406, the network equipment 2 issues described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.Particularly, in step S406, the network equipment 2 is according to the advertisement recognition rule information set up or upgrade in step S405, this advertisement recognition rule information is issued, for the advertisement related pages element in described subscriber equipment process webpage, such as, is directly provided to this subscriber equipment 1, or, be distributed to other third party devices, obtain this advertisement recognition rule information for subscriber equipment 1 from this third party device, to process the advertisement related pages element in webpage.
At this, the element relevant information of the advertisement related pages element that the network equipment is provided by acquisition subscriber equipment, such as set up beyond the clouds or upgrade advertisement recognition rule information, thus support advertisement identification more accurately and interception, and then improve webpage loading velocity, save the communication resource, that improves user browses experience.
To those skilled in the art, this subscriber equipment 1 is contained in browser or browser plug-in by plug-in unit, module or other implementations, such as various mobile browser, desktop browsers or mobile web application etc., with identify and interception target webpage in advertisement related pages element.
It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, special IC (ASIC), general object computing machine or any other similar hardware device can be adopted to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.
In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computing machine, by the operation of this computing machine, can call or provide according to method of the present invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described programmed instruction.At this, comprise a device according to one embodiment of present invention, this device comprises the storer for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in device claim or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.
Claims (12)
1., in the method for subscriber equipment end for the treatment of webpage, wherein, the method comprises:
Load corresponding target web according to web access requests, and in this loading procedure, tackle advertisement related pages element in described target web;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
2. method according to claim 1, wherein, tackle advertisement related pages element in described target web and comprise:
Identify advertisement related pages element in described target web;
Intercept process is carried out to this advertisement related pages element.
3. method according to claim 1 and 2, wherein, the method also comprises:
Identify and hide load after described target web in advertisement related pages element.
4. according to the method in any one of claims 1 to 3, wherein, the method also comprises:
The element relevant information of described advertisement related pages element is provided to the corresponding network equipment.
5., in the method for network equipment end for the treatment of webpage, wherein, the method comprises:
According to the element relevant information of the advertisement related pages element that subscriber equipment provides, set up or upgrade advertisement recognition rule information;
Issue described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
6. for the treatment of a subscriber equipment for webpage, wherein, this subscriber equipment comprises:
First device, for loading corresponding target web according to web access requests, and tackles advertisement related pages element in described target web in this loading procedure;
Wherein, described advertisement related pages element meets following at least any one:
The domain-name information of-this page elements is different from the domain-name information of described target web;
The degree of subject relativity of-this page elements affiliated web site and described target web affiliated web site is lower than relevance threshold;
-this page elements comprises characteristic of advertisement field.
7. subscriber equipment according to claim 6, wherein, tackle advertisement related pages element in described target web and comprise:
Identify advertisement related pages element in described target web;
Intercept process is carried out to this advertisement related pages element.
8. the subscriber equipment according to claim 6 or 7, wherein, this subscriber equipment also comprises:
5th device, for identifying and hiding the advertisement related pages element in the described target web after loading.
9. the subscriber equipment according to any one of claim 6 to 8, wherein, this subscriber equipment also comprises:
7th device, for being provided to the corresponding network equipment by the element relevant information of described advertisement related pages element.
10. for the treatment of a network equipment for webpage, wherein, this network equipment comprises:
Second device, for the element relevant information of advertisement related pages element provided according to subscriber equipment, sets up or upgrades advertisement recognition rule information;
4th device, for issuing described advertisement recognition rule information, for the advertisement related pages element in described subscriber equipment process webpage.
11. 1 kinds of browsing apparatus for the treatment of webpage, wherein, this browsing apparatus comprises the subscriber equipment according to any one of claim 6 to 9.
12. 1 kinds of systems for the treatment of webpage, wherein, this system comprises the subscriber equipment according to any one of claim 6 to 9, and the network equipment as claimed in claim 10.
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| CN201410357409.9A CN104572798A (en) | 2014-07-25 | 2014-07-25 | Method, equipment and system for processing webpage |
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| CN201410357409.9A CN104572798A (en) | 2014-07-25 | 2014-07-25 | Method, equipment and system for processing webpage |
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| CN110147491A (en) * | 2019-04-11 | 2019-08-20 | 微梦创科网络科技（中国）有限公司 | A kind of drainage information identifying method and device |
| CN110147491B (en) * | 2019-04-11 | 2021-05-14 | 微梦创科网络科技（中国）有限公司 | Method and device for identifying drainage information |
| CN110427935A (en) * | 2019-06-28 | 2019-11-08 | 华为技术有限公司 | A kind of web page element knows method for distinguishing and server |
| CN112149032A (en) * | 2020-09-11 | 2020-12-29 | 麒麟合盛网络技术股份有限公司 | Advertisement blocking method and device |
| CN112149032B (en) * | 2020-09-11 | 2023-12-08 | 麒麟合盛网络技术股份有限公司 | Advertisement interception method and device |
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