CN103927356B - Ad blocking method and device - Google Patents

Ad blocking method and device Download PDF

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Publication number
CN103927356B
CN103927356B CN201410149091.5A CN201410149091A CN103927356B CN 103927356 B CN103927356 B CN 103927356B CN 201410149091 A CN201410149091 A CN 201410149091A CN 103927356 B CN103927356 B CN 103927356B
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China
Prior art keywords
page
mark
state information
advertisement
session state
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CN201410149091.5A
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CN103927356A (en
Inventor
陈亮
朱佳来
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BEIJING LIEBAO NETWORK TECHNOLOGY CO., LTD.
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Beijing Kingsoft Internet Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/30Creation or generation of source code
    • G06F8/38Creation or generation of source code for implementing user interfaces

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  • Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of Ad blocking method and device.Methods described includes:Before displayed page, the session state information related to the page is obtained;The mark of addition first in the session state information;Wherein, described first mark and be accessed for identifying the advertisement in the page;The first mark in the session state information, the advertisement in the page is shielded in page presentation.Invention additionally discloses a kind of Ad blocking device, including:Acquisition module, mark module and display module.The present invention is used to realize, and " pop-up advertisement " is immunized.

Description

Ad blocking method and device
Technical field
The present invention relates to technical field of data processing, more particularly to a kind of Ad blocking method and device.
Background technology
At present, when opening webpage or application program, it may appear that a kind of " pop-up advertisement ", generally need to pass through a little in user This " pop-up advertisement " could be closed by hitting button, and user could access webpage or application program.This of user clicks on behavior just Local can be recorded in.When user is again turned on identical webpage or application program, according to local record, it will appreciate that user once Through closing the advertisement, therefore, carrying advertisement or hiding advertisement can be stopped, so as to realize the interception of " pop-up advertisement ".
But when user first switches on webpage, due to the local record without correlation, therefore, using above-mentioned existing Technology can not realize the interception to " pop-up advertisement ".
The content of the invention
The embodiment of the present invention provides a kind of Ad blocking method and device, for realizing to webpage or Application Program Interface The interception of " pop-up advertisement ".
A kind of Ad blocking method, including:
The mark of addition first in the session state information;Wherein, described first mark for identifying in the page Advertisement be accessed;
The first mark in the session state information, the advertisement in the page is shielded in page presentation.
Technical scheme provided in an embodiment of the present invention can include the following benefits:By adding in session state information Enter the first mark so that when opening the page, user side can judge that the advertisement page has been accessed, therefore, in page presentation When can shield the advertisement.So, no matter whether user is to be initially opened the page, all without display " pop-up advertisement ", so as to reach The purpose of advertisement is intercepted, realizes the immunologic function of advertisement, and clicking operation is really carried out without user, improves user's body Degree of testing.
Optionally, in the session state information before the mark of addition first, methods described also includes:Generate described One mark.
In the alternative, by previously generating the first mark, it is easy to subsequently add first in session state information Mark.So, when opening the page, user side can judge that the advertisement page has been accessed, and therefore, can shield in page presentation Cover the advertisement.
Optionally, first mark be for identify numerical value, code that the advertisement in the page has been accessed or Letter;Or first mark is the time that the advertisement in the page is accessed;Or first mark is interviewed The title for the advertisement asked.
In the alternative, the form of the first mark may have many situations, pass through the first mark to a variety of situations Previously generated so that the first mark is added subsequently in the session state information of all kinds page more comprehensively, accurately.
Optionally, if comprising the second mark in the session state information of page correlation, wherein, second marks for identifying Advertisement in the page is not accessed, and after the first mark is added in the session state information, methods described includes:
Second mark is covered with the described first mark.
In the alternative, when there is the second mark in session state information, second is covered by using the first mark The mode of mark so that when the Ad blocking method of the present embodiment is realized, without addition first mark before in advance to meeting Judged in speech phase information with the presence or absence of the second mark, directly add the first mark, implement simpler, side Just, fast.
Optionally, the acquisition session state information related to the page, including:
When the page is webpage, from Cookie data or be locally stored in LocalStorage data obtain with it is described The related session state information of the page;
When the page is Application Program Interface, the meeting related to the page is obtained from registration table or configuration file Speech phase information.
In the alternative, by adding in Cookie data, LocalStorage data, registration table or configuration file Add the first mark being accessed for the advertisement in identified page so that either webpage or Application Program Interface, not " pop-up advertisement " can be shown, so as to reach the purpose for intercepting advertisement, and without user's clicking operation, improves user experience.
Optionally, the advertisement shielded in page presentation in the page includes:
Stop carrying advertisement, or advertisement is hidden in page presentation.
A kind of Ad blocking device, including:
Acquisition module, for before displayed page, obtaining the session state information related to the page;
Mark module, for the mark of addition first in session state information;Wherein, described first mark for identifying The advertisement stated in the page has been accessed;
Display module, for the first mark in the session state information, shielded in page presentation in the page Advertisement.
Optionally, described device also includes:
Generation module, for generating first mark.
Optionally, the acquisition module includes:
First acquisition unit, when the page of displaying is webpage, for from Cookie data or being locally stored The session state information related to the page is obtained in LocalStorage data;And/or
Second acquisition unit, when the page of displaying is Application Program Interface, for being obtained from registration table or configuration file Take the session state information related to the page.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow chart of Ad blocking method in the embodiment of the present invention;
Fig. 2 is the flow chart of Ad blocking method in further embodiment of this invention
Fig. 3 is the page using mobile phone access some network address appearance;
Fig. 4 is another page using mobile phone access some network address appearance;
Fig. 5 is to open the page occurred during some application program using computer;
Fig. 6 is the structure chart of Ad blocking device in the embodiment of the present invention;
Fig. 7 is the structure chart of Ad blocking device in further embodiment of this invention;
Fig. 8 is the structure chart of Ad blocking device in another embodiment of the present invention.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Technical scheme provided by the invention so that no matter whether user is to be initially opened webpage, can be realized to " pop-up The interception of advertisement ".
Fig. 1 is the flow chart of Ad blocking method provided in an embodiment of the present invention.As shown in figure 1, including:
S11, before displayed page, obtain the session state information related to the page.
Preferably, when the page of displaying is webpage, from Cookie data or can be locally stored(LocalStorage) The session state information related to the page is obtained in data;, can be from registration table when the page of displaying is Application Program Interface Or the session state information related to the page is obtained in configuration file.
Optionally, above-mentioned session state information can be the data for carrying out page presentation prestored;In this hair In bright embodiment, above-mentioned session state information can be carried in Cookie data or LocalStorage data are locally stored In, or carry in registration table or configuration file.
So, it is used to identify by adding in Cookie data, LocalStorage data, registration table or configuration file The first mark that advertisement in the page has been accessed so that either webpage or Application Program Interface, all without display " pop-up Advertisement ", so as to reach the purpose for intercepting advertisement, and without user's clicking operation, improve user experience.
In an embodiment of the present invention, Cookie refers to some websites to distinguish user identity, be attached (session)Track and be stored in the local data of user.For example, Cookie can be generated by server end, it is sent to and browses Cookie key/value is saved in some file by device, browser.Behaviour of the user on website can be also recorded in Cookie Make, for example, the word of input, or the selection carried out.When next time accesses same webpage, the last time is just accessed the net by browser The Cookie preserved during page is sent to server.Server can push specific web page contents according to Cookie.
S12, the first mark is added in session state information;Wherein, above-mentioned first mark for identifying in the above-mentioned page Advertisement be accessed.
In a kind of optional realization of the embodiment of the present invention, if including the second mark in the session state information of page correlation Note, wherein, second marks and is not accessed for the advertisement in identified page;In this scene, in session state information After the mark of addition first, above-mentioned second mark will be covered by the first mark.
In another optional realization of the embodiment of the present invention, if in the session state information of page correlation and do not included The data whether any advertisement being used in identified page is accessed, in this scene, are added in session state information First mark.
S13, the first mark in the session state information, the advertisement in the page is shielded in page presentation.
In the present embodiment, the advertisement shielded in the page can include:Stop the advertisement in loading page, or in page presentation When hidden page in advertisement etc..
In the present embodiment, by adding the first mark in session state information so that when opening the page, user side meeting Judge that the advertisement page has been accessed, therefore, the advertisement can be shielded in page presentation.So, no matter whether user is first The secondary opening page, all without display " pop-up advertisement ", so as to reach the purpose for intercepting advertisement, the immunologic function of advertisement is realized, And clicking operation is really carried out without user, improves user experience.
Optionally, as shown in Fig. 2 before above-mentioned S12, the method for the present embodiment can also include:
S10, above-mentioned first mark of generation.
It is exemplary, above-mentioned first mark can be for identify numerical value that the advertisement in the above-mentioned page has been accessed, Code or letter, e.g., numeral 1, alphabetical Y etc.;Or, above-mentioned first mark can be advertisement in the above-mentioned page it is accessed when Between;Or, above-mentioned first mark can be title of advertisement being accessed etc..
The generation of above-mentioned first mark, can carry out in user side, can also be completed in network side.If in network side The mark of generation first, the first mark of generation can be sent to user side, so that user side is added in session state information First mark.
The Ad blocking method of the present invention is described in detail below by way of specific example.
Example one
Fig. 3 is using some webpage of mobile phone access.As shown in figure 3, in traditional scheme, or user clicks on " downloading immediately " Carry out downloads ad software;Webpage could normally be accessed by clicking on " continuing to access website ".
And method provided in an embodiment of the present invention is used, before the webpage is shown, the webpage is obtained from Cookie data Session state information, find wherein comprising " mobile_guide=0 ", representing that the advertisement in the webpage is not accessed.Cause This, by the way that JavaScript code will " mobile_guide=1 " be added in session state information, is override above-mentioned “mobile_guide=0”.Then the page is during opening, due to " mobile_guide=1 ", will be considered that this advertisement page It has been be accessed that, therefore, directly this advertisement page can stash.
Example two
Fig. 4 is using some webpage of mobile phone access.As shown in figure 4, in traditional scheme, or user clicks on " experiencing immediately " To access advertisement;The X button for clicking on the advertisement page upper right corner closes advertisement page, could normally access webpage.
And method provided in an embodiment of the present invention is used, before the page is shown, from LocalStorage data acquisitions The session state information of the webpage, find without the number whether being accessed comprising any advertisement being used in identified page According to.Therefore, before web displaying, " b_ is added in session state information by JavaScript code lastshowtime”:“$gmttime$”.Then the page is during opening, due to being included in session state information in webpage The advertisement accessed time " b_lastshowtime ":" $ gmttime $ ", it will be considered that this advertisement page has been accessed , therefore, directly this advertisement page can be stashed.
Example three
Fig. 5 is to open the page occurred during some application program using computer.As shown in figure 5, in traditional scheme, user " experiencing immediately " is clicked on to access advertisement;The X button for clicking on the advertisement page upper right corner closes advertisement page, Can normal access application interface.
And method provided in an embodiment of the present invention is used, before the page is shown, obtained from registration table or configuration file The session state information of application program is taken, finds whether be interviewed without comprising any advertisement being used in identification application The data asked.Before the interface display of application program, add what is be accessed in the session state information of application program Advertised name " adv ".Then the page is during opening, due to including the advertised name being accessed in session state information It " adv ", will be considered that this advertisement page has been accessed, therefore, advertising page can be skipped and be directly entered application page Face.
Several scenes of Ad blocking method possible application of the present invention are illustrated above, Cookie data, In LocalStorage data, registration table or configuration file, the data whether advertisement in identified page is accessed may have Other forms, do not repeating herein.In practical application, need to identify the advertisement pair of various webpages or Application Program Interface in advance The characteristic answered, so before the page is shown, the mark that whether can be accessed to the advertisement in identified page in end side Note is added and changed so that during web page display, will not show advertisement page again.
Fig. 6 is the structure chart of Ad blocking device in the embodiment of the present invention.For example, Ad blocking device 50 can be mobile Phone, computer, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, Personal digital assistant etc..
As shown in fig. 6, the device 50 includes:
Acquisition module 51, for before displayed page, obtaining the session state information related to the page;
Mark module 52, for the mark of addition first in session state information;Wherein, above-mentioned first mark for identifying Advertisement in the above-mentioned page has been accessed;
Display module 53, for the first mark in the session state information, the page is shielded in page presentation In advertisement.
Optionally, as shown in fig. 7, the device 50 also includes:
Generation module 54, for generating above-mentioned first mark.
Optionally, as shown in figure 8, above-mentioned acquisition module 51 can include:
First acquisition unit 511, when the page of displaying is webpage, for from Cookie data or being locally stored The session state information related to the page is obtained in LocalStorage data;And/or
Second acquisition unit 512, when the page of displaying is Application Program Interface, for from registration table or configuration file Obtain the session state information related to the page.
In the present embodiment, in addition to software is realized, the device 50 can be by one or more application specific integrated circuits (ASIC), digital signal processor(DSP), digital signal processing appts(DSPD), PLD(PLD), scene can Program gate array(FPGA), controller, microcontroller, microprocessor or other electronic components realize, it is any of the above-described for performing Method, therefore, here is omitted.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more Usable storage medium(Including but not limited to magnetic disk storage and optical memory etc.)The shape of the computer program product of upper implementation Formula.
The present invention is with reference to method according to embodiments of the present invention, equipment(System)And the flow of computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising including these changes and modification.

Claims (8)

  1. A kind of 1. Ad blocking method, it is characterised in that including:
    Before displayed page, the session state information related to the page is obtained, wherein, the session state information is advance The data for being used to carry out page presentation of storage;
    The mark of addition first in the session state information;Wherein, described first mark it is wide in the page for identifying Announcement has been accessed, if comprising the second mark in the session state information of page correlation, wherein, second marks for mark page Advertisement in face is not accessed, and after the first mark is added in the session state information, methods described includes:With described First mark covering, second mark;
    The first mark in the session state information, the advertisement in the page is shielded in page presentation.
  2. 2. according to the method for claim 1, it is characterised in that the first mark is added in the session state information Before, methods described also includes:Generate first mark.
  3. 3. method according to claim 1 or 2, it is characterised in that first mark is to be used to identify in the page The advertisement numerical value, code or the letter that have been accessed;Or first mark is that advertisement in the page is accessed Time;Or first mark is the title for the advertisement being accessed.
  4. 4. method according to claim 1 or 2, it is characterised in that described to obtain the session status related to the page Information, including:
    When the page is webpage, from Cookie data or acquisition and the page in LocalStorage data is locally stored Related session state information;
    When the page is Application Program Interface, the session shape related to the page is obtained from registration table or configuration file State information.
  5. 5. according to the method for claim 1, it is characterised in that the advertisement bag shielded in page presentation in the page Include:
    Stop carrying advertisement, or advertisement is hidden in page presentation.
  6. A kind of 6. Ad blocking device, it is characterised in that including:
    Acquisition module, for before displayed page, obtaining the session state information related to the page, wherein, the session Status information is the data for carrying out page presentation prestored;
    Mark module, for the mark of addition first in session state information;Wherein, described first mark for identifying above-mentioned page Advertisement in face has been accessed, if comprising the second mark in the session state information of page correlation, wherein, the second mark is used Advertisement in identified page is not accessed, after the first mark is added in the session state information, the mark mould Block is used to cover second mark with the described first mark;
    Display module, for the first mark in the session state information, shielded in page presentation wide in the page Accuse.
  7. 7. device according to claim 6, it is characterised in that described device also includes:
    Generation module, for generating first mark.
  8. 8. device according to claim 7, it is characterised in that the acquisition module includes:
    First acquisition unit, when the page of displaying is webpage, for from Cookie data or LocalStorage being locally stored The session state information related to the page is obtained in data;And/or
    Second acquisition unit, when the page of displaying is Application Program Interface, for from registration table or configuration file obtain with The related session state information of the page.
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Address after: 100041 A-0070 2, 3 building, 30 Shixing street, Shijingshan District, Beijing.

Patentee after: BEIJING LIEBAO NETWORK TECHNOLOGY CO., LTD.

Address before: 100041 room 3, 3 West well road, Badachu hi tech park, Shijingshan District, Beijing, 1592A

Patentee before: Beijing Kingsoft Internet Science and Technology Co., Ltd.