CN102630049B - Method for determining interest degree of user about playing video and equipment thereof - Google Patents
Method for determining interest degree of user about playing video and equipment thereof Download PDFInfo
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- CN102630049B CN102630049B CN201110459579.4A CN201110459579A CN102630049B CN 102630049 B CN102630049 B CN 102630049B CN 201110459579 A CN201110459579 A CN 201110459579A CN 102630049 B CN102630049 B CN 102630049B
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Abstract
The invention aims at providing a method for determining an interest degree of a user about a playing video and equipment thereof. The method is specifically characterized by: acquiring a playing independence operation executed during a playing process of the playing video; determining relevance of the playing independence operation and the playing video; according to the relevance, determining the interest degree of the user about the playing video. Compared to the prior art, by using the method and the equipment of the invention, through combining the playing independence operation executed during the playing process of the playing video, the interest degree of the user about the video is determined according to the relevance of the playing independence operation and the playing video so that it is possible to improve video promotion or video acquisition efficiency and video access experience of the user can be improved. And a video preference of the user can be combined, related information which is matched with the preference is recommended to the user or a video searching result which is matched with the preference is preferentially provided to the user, which further increases the efficiency for the user to acquire the related video.
Description
Technical field
The present invention relates to Internet video field, relate in particular to a kind of for determining that user is about broadcasting the technology of interest-degree of video.
Background technology
Along with the development of network technology and Video Applications, watch video to become one of major way of people's amusement by terminal equipment.
But, method or the user's manual queries of the interested video file of existing searching user oneself or video website is recommended possible interested video to it while watching video online, user finds lose interest in and closed after opening certain video-see a period of time, or user is because loseing interest in and opening other application when video playback, this makes user's video access experience greatly limited.In this case, user more wishes automatically to provide its interested video file for it.On the other hand, how video provider is also faced with the problem to interested user by video file promotion fast and accurately.Due to prior art still can not be comparatively accurately place determine the interest-degree of user to certain video, the efficiency that this has limited video acquisition or promotion widely, has affected user's video experience.
Therefore, how to confirm user, about broadcasting the interest-degree of video, obtains the efficiency of video to improve user, thereby promotes user's video access experience, just becomes one of problem of needing badly now solution.
Summary of the invention
The object of this invention is to provide a kind of for determining that user is about broadcasting the method and apparatus of interest-degree of video.
According to an aspect of the present invention, provide a kind of for determining that user is about broadcasting the method for interest-degree of video, the method comprises the following steps:
A obtains user and is broadcasting the broadcasting independent operation of carrying out in the playing process of video;
B determines described broadcasting independent operation and is describedly broadcasting the correlation of video;
C, according to described correlation, determines that described user is broadcasting the interest-degree of video to described.
According to a further aspect in the invention, also provide a kind of for determining that user is about broadcasting the equipment of interest-degree of video, this equipment comprises:
Independent operation acquisition device, the broadcasting independent operation of carrying out at the playing process of broadcasting video for obtaining user;
Correlation determining device, for determining described broadcasting independent operation and describedly broadcasting the correlation of video;
Interest-degree determining device, for according to described correlation, determines that described user is broadcasting the interest-degree of video to described.
Compared with prior art, the present invention is by the broadcasting independent operation of carrying out in video display process in conjunction with user, according to this broadcasting independent operation with just determine the interest-degree of user to this video in the correlation of displaying video, make the efficiency that improves video promotion or video acquisition become possibility, thereby promoted user's video access experience.And the present invention also can be in conjunction with user's video preference, recommend the relevant information matching with its preference or the video search result matching with its preference is provided to user priority to user, improve further user and obtained the efficiency of associated video.
Brief description of the drawings
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrate according to one aspect of the invention for determining that user is to broadcasting the equipment schematic diagram of interest-degree of video;
Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for determining that user is to broadcasting the equipment schematic diagram of interest-degree of video;
Fig. 3 illustrate according to another preferred embodiment of the present invention for determining that user is to broadcasting the equipment schematic diagram of interest-degree of video;
Fig. 4 illustrate according to a further aspect of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video;
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video.
Fig. 6 illustrate according to another preferred embodiment of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 illustrate according to one aspect of the invention for determine user to broadcasting the interest-degree locking equipment 1 really of video.Wherein, determine that equipment 1 comprises independent operation acquisition device 111, correlation determining device 112 and interest-degree determining device 113.Particularly, independent operation acquisition device 111 obtains user and is broadcasting the broadcasting independent operation of carrying out in the playing process of video; Correlation determining device 112 is determined described broadcasting independent operation and is describedly being broadcast the correlation of video; The described correlation that interest-degree determining device 113 is determined according to correlation determining device 112, determines that described user is broadcasting the interest-degree of video to described.At this, determine that equipment 1 is any electronic product that can carry out man-machine interaction by keyboard, touch-screen, mouse etc. with user and have reception, decoding and display of video content ability, such as computer, smart mobile phone, PDA, panel computer, IPTV etc.Those skilled in the art will be understood that above-mentioned definite equipment 1 is only for giving an example; other network equipments existing or that may occur from now on or subscriber equipment are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Particularly, independent operation acquisition device 111 is by determining the application process such as system or video playback in equipment 1 such as calling, or the application programming interfaces (API) that provide of the third party device such as web browser, or by the communication mode of the agreements such as HTTP, HTTPS, or by dynamic web page techniques such as ASP, JSP, obtain user and broadcasting the broadcasting independent operation of carrying out in video display process, as user open or carry out with as described in broadcasting other irrelevant application of video.Wherein, described broadcasting independent operation includes but not limited to following at least any one:
-open or carry out with described and broadcasting other irrelevant application of video;
-close other application;
-search is broadcasting to described the content that video is relevant;
-browse to described and broadcasting the page that video is relevant;
Described in-collection, broadcasting video;
-described in sharing, broadcasting video.
For example, user is watching in the process of documentary film " ocean ", by inputting http://news.hexun.com/2011-12-09/136169068.html in browser address bar? from=rss, press "enter" key", this page is returned to user by browser, independent operation acquisition device 111 is by the communication mode of the agreements such as HTTP, HTTPS, or the dynamic web page technique such as ASP, JSP, gets the operation of user at access this page relevant to video documentary film " ocean "; And for example, user is watching in the process of documentary film " ocean ", open network game " passing through live wire ", independent operation acquisition device 111 can obtain this user and carry out other application irrelevant with video documentary film " ocean " from the application process of user terminal operations system.
Those skilled in the art will be understood that above-mentioned user is only for example broadcasting broadcasting independent operation and the obtain manner thereof carried out in video display process; other users existing or that may occur are from now on broadcasting the broadcasting independent operation carried out in video display process or its obtain manner as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Correlation determining device 112 is by such as judging described broadcasting independent operation and describedly determining described broadcasting independent operation and describedly broadcasting the correlation of video in the relevance of broadcasting video.For example, when user watches film " Harry Potter and dead pyx " also at browsing pages, should there is descriptor broadcasting video, as brief introduction, protagonist, type, area etc., the theme that contains the page key words such as " Harry Potter and dead pyx ", " breathe out seven " or webpage in the webpage of browsing contains Harry Potter and dead pyx ", the word such as " breathing out seven "; these two descriptors have same or analogous keyword, and this plays independent operation and this be relevant broadcasting video.And for example, user closes other application of current unlatching in watching film " Harry Potter and dead pyx " as game, PPT speech draft, and this plays independent operation and should be relevant broadcasting video.For another example, user searches for travel information and pays close attention to " preferential trip in Maldives's New Year " http://www.ctsoo.com/list-18-1.shtml as opened tourism webpage in watching film " Harry Potter and dead pyx ", keyword in the webpage of browsing or Web page subject and film " Harry Potter and dead pyx " do not have same or analogous keyword, and this plays independent operation and should be incoherent broadcasting video.
Those skilled in the art will be understood that the above-mentioned mode of determining described broadcasting independent operation and the described correlation broadcasting video is only for example; other definite described broadcasting independent operations existing or that may occur from now on and the described mode of correlation broadcasting video are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
The described correlation that interest-degree determining device 113 is determined according to correlation determining device 112, determines that described user is broadcasting the interest-degree of video to described.For example, suppose described broadcasting independent operation that correlation determining device 112 is determined and describedly there is correlation broadcasting video, as user closes other application, browses the page relevant to this video, collects this video, shares this video etc. in the process of watching certain video, the described interest-degree result that interest-degree determining device 113 is determined according to this correlation is to strengthen the interest-degree of this user to this video.And for example suppose described broadcasting independent operation that correlation determining device 112 is determined and describedly do not there is correlation broadcasting video, as user opens or carry out the irrelevant content of other application, search and this video irrelevant with this video etc. in the process of watching certain video, the described interest-degree result that interest-degree determining device 113 is determined according to this correlation is to weaken this user to broadcast the interest-degree of video to described.
Preferably, suppose that its size of interest-degree initial value of this video is 5, and interest-degree can be between numerical value 1 to 10 continuously or be arithmetic progression form by hierarchical arrangement with step-length 1, interest-degree grade be divided into 1,2,3..., 10 totally 10 grades; User is not once broadcasting described broadcasting independent operation score 0.1,0.2 that video is relevant not etc. to described, and correspondingly, user is not once broadcasting the uncorrelated described broadcasting independent operation of video score-0.1 ,-0.2 not etc. with described; Or user is once broadcasting to described the equal score 0.1 of described broadcasting independent operation that video is relevant, and user is once broadcasting equal score-0.1 of the uncorrelated described broadcasting independent operation of video with described; Interest-degree determining device 113 is being broadcast the uncorrelated described broadcasting independent operation score accumulation calculating of video with described to described broadcasting described broadcasting independent operation score that video is relevant and described user by user in video display process in video display process, obtain the value of final interest-degree, as 6.3.
Those skilled in the art will be understood that the above-mentioned method taking numerical expression interest-degree is only as giving an example; other existing or may occur from now on the method for expressing interest-degree as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Preferably, determine between each device of equipment 1 it is constant work.Particularly, independent operation acquisition device 111 continues to obtain user and is broadcasting the broadcasting independent operation of carrying out in video display process; Correlation determining device 112 continues to determine described broadcasting independent operation and is describedly broadcasting the correlation of video; Interest-degree determining device 113 continues the described correlation of determining according to correlation determining device 112, determines that described user is broadcasting the interest-degree of video to described.At this, it will be understood by those skilled in the art that " continuing " refers to determines that each device of equipment 1 constantly plays respectively the obtaining of independent operation, determining of correlation and determining of interest-degree, until this determines that equipment 1 stops in a long time obtaining user and broadcasting the broadcasting independent operation of carrying out in video display process.
Preferably, determine that equipment 1 also comprises attention rate updating device (not shown).Particularly, attention rate updating device is being broadcast the video classification information of video according to described, sets up or upgrades the described user pair video classification attention rate corresponding with described video classification information.At this, described video classification information can be country origin, the story of a play or opera, classification etc.For example, user is watching in the process of documentary film " ocean ", also browse the content of pages relevant to documentary film " ocean ", the corresponding video classification information of this documentary film for France, be categorized as documentary film, attention rate updating device is according to the classification of this documentary film, upgrade this user to being categorized as the attention rate of video of documentary film.
Those skilled in the art will be understood that above-mentioned foundation or upgrade described user is only for example to the mode of the corresponding video classification attention rate of described video classification information; other foundation existing or that may occur from now on or upgrade described user to the mode of the corresponding video classification attention rate of described video classification information as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for determining that user is to broadcasting the equipment schematic diagram of interest-degree of video.Wherein, determining device 1 comprises independent operation acquisition device 211, correlation determining device 212, interest-degree determining device 213, associative operation acquisition device 215 and interest-degree updating device 216.Referring to Fig. 2, the preferred embodiment is described: particularly, independent operation acquisition device 211 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; Correlation determining device 212 is determined described broadcasting independent operation and is describedly being broadcast the correlation of video; Interest-degree determining device 213, according to described correlation, determines that described user is broadcasting the interest-degree of video to described; Associative operation acquisition device 215 obtain described user in described playing process to described broadcast video carry out broadcasting associative operation; Interest-degree updating device 216 is according to described broadcasting associative operation, and described interest-degree is upgraded in weighting.Wherein, independent operation acquisition device 211, correlation determining device 212 and interest-degree determining device 213 are same or similar with corresponding intrument shown in Fig. 1 respectively, so locate to repeat no more, and mode is by reference contained in this.
Particularly, associative operation acquisition device 215 by such as from the daily record of player process, obtain described user in described playing process to described broadcast video carry out broadcasting associative operation.At this, described broadcasting associative operation includes but not limited to following at least any one:
Described in-fast-forward play, broadcasting video;
-drag play described in broadcasting video;
Described in-repeat playing, broadcasting video;
-described in adjusting, broadcasting the broadcast window size of video;
-described in adjusting, broadcasting the broadcast sound volume of video;
-described in intercepting, broadcasting the broadcasting scene of video.
For example, user, watching in the process of film " Harry Potter and dead pyx ", obtains comfortable volume value by the volume of adjusting player, video playback window is arranged to screen mode toggle and watches.Those skilled in the art will be understood that broadcasting associative operation described above and the mode of obtaining described broadcasting associative operation are only for example; other described broadcasting associative operations existing or that may occur from now on and the mode of obtaining described broadcasting associative operation are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
The described broadcasting associative operation that interest-degree updating device 216 obtains according to associative operation acquisition device 215, upgrades described interest-degree by weighting.For example, user is watching in the process of film " Harry Potter and dead pyx ", this user's that associative operation acquisition device 215 obtains described broadcasting associative operation as heighten player volume, tune up player video playback window size, intercept the broadcasting scene etc. of film " Harry Potter and dead pyx ", the result of interest-degree updating device 216 weightings renewals has strengthened the interest-degree of film " Harry Potter and dead pyx " for this user.And for example, user is watching in the process of film " Harry Potter and dead pyx ", this user's that associative operation acquisition device 215 obtains described broadcasting associative operation as fast-forward play, drag broadcasting etc., interest-degree updating device 216 weightings upgrade result for this user, the interest-degree of film " Harry Potter and dead pyx " has been weakened.
Those skilled in the art will be understood that the above-mentioned method that described interest-degree is upgraded in weighting according to described broadcasting associative operation is only for giving an example; the method that described interest-degree is upgraded in other weightings according to described broadcasting associative operation existing or that may occur is from now on as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Those skilled in the art will be understood that in concrete application, and independent operation acquisition device 211 and associative operation acquisition device 215 can be both modules independently, also can integrate.
(with reference to Fig. 2) in a preferred embodiment, determines that equipment 1 comprises independent operation acquisition device 211, correlation determining device 212, interest-degree determining device 213 and checkout gear 214.Particularly, independent operation acquisition device 211 obtains user and is broadcasting the broadcasting independent operation of carrying out in the playing process of video; Described in detecting, checkout gear 214 whether exceedes predetermined playing duration threshold value in the playing duration of broadcasting video; When described, in the time that the playing duration of broadcasting video exceedes described playing duration, correlation determining device 212 is determined described broadcasting independent operation and is describedly being broadcast the correlation of video; Interest-degree determining device 213, according to described correlation, determines that described user is broadcasting the interest-degree of video to described.Wherein, independent operation acquisition device 211, correlation determining device 212 and interest-degree determining device 213 are same or similar with corresponding intrument shown in Fig. 1 respectively, so locate to repeat no more, and mode is by reference contained in this.
Particularly, checkout gear 214 by such as call the application programming interfaces of player or inquire about its play daily record, obtain this and broadcasting the playing duration of video, and itself and predetermined playing duration threshold value are compared, describedly whether exceed predetermined playing duration threshold value in the playing duration of broadcasting video to determine.
In the time that checkout gear 214 detects the described actual play duration broadcasting video obtaining higher than described predetermined player duration upper threshold, described broadcasting independent operation only has two kinds of situations to described in the correlation of broadcasting video: bonus point and non-bonus point.For example, suppose that predetermined playing duration threshold value is 30min, user opens video player and watches film " Harry Potter and dead pyx ", watch after 60min, close this video player and finish watching of film " Harry Potter and dead pyx ", checkout gear 214 detects that from player process this user watches the actual play duration of film " Harry Potter and dead pyx " to exceed predetermined playing duration threshold value, and user watches and opens other application in the process of film " Harry Potter and dead pyx " as chat with friend QQ, correlation determining device 212 determines that this user's the broadcasting independent operation of opening QQ and friend's chat is uncorrelated with its film of watching " Harry Potter and dead pyx ", but because watching the actual play duration 60min of film " Harry Potter and dead pyx ", user exceedes predetermined playing duration threshold value 30min, correlation determining device 212 determines that this QQ operation does not affect the interest-degree of this user to this video, for example, compose the correlation of this QQ operation for numerical value 0.Correspondingly, when the described correlations that interest-degree determining device 213 is determined according to correlation determining device 212 are determined this user to the interest-degree of film " Harry Potter and dead pyx ", can therefore not reduce the interest-degree of this user to film " Harry Potter and dead pyx ".
When checkout gear 214 detect actual play duration that obtain described broadcasting video lower than described predetermined player duration threshold value under in limited time, without determining the interest-degree of user to described video.For example, suppose that predetermined playing duration threshold value is 2min, user turns off this video again as documentary film " ocean " immediately because misoperation starts video playback, this playing process continues 1min, now, correlation determining device 212 can not start work, determines described broadcasting independent operation and is describedly broadcasting the correlation of video.Correspondingly, interest-degree determining device 213 is without determining the interest-degree of user to this documentary film " ocean ".
Those skilled in the art will be understood that the predetermined playing duration threshold value of above-mentioned basis determines whether that the method that will carry out user to upgrade the interest-degree of this video is only for giving an example; other playing duration threshold values according to predetermined existing or that may occur from now on determine whether will carry out method that user is upgraded the interest-degree of this video as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Fig. 3 illustrate according to another preferred embodiment of the present invention for determining that user is to broadcasting the equipment schematic diagram of interest-degree of video.Wherein determine that equipment 1 comprises independent operation acquisition device 311, correlation determining device 312, interest-degree determining device 313, the first acquisition device 317, the first generator 318.Referring to Fig. 3, the preferred embodiment is described: particularly, independent operation acquisition device 311 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; Correlation determining device 312 is determined described broadcasting independent operation and is describedly being broadcast the correlation of video; Interest-degree determining device 313, according to described correlation, determines that described user is broadcasting the interest-degree of video to described; The first acquisition device 317, according to user's video preference, obtains the associated recommendation information matching with described video preference; Described associated recommendation information is offered described user by the first generator 318.At this, independent operation acquisition device 311, correlation determining device 312, interest-degree determining device 313 is same or similar with corresponding intrument shown in Fig. 1, so locate to repeat no more, and mode is by reference contained in this.
Particularly, the first acquisition device 317 is by the communication mode such as the agreement such as HTTP, HTTPS, or the dynamic web page technique such as ASP, JSP, obtain the associated recommendation information matching with described video preference, as with as described in the video lastest imformation that matches of video preference, with as described in the promotion message that matches of video preference etc.At this, promotion message includes but not limited to the advertising message such as various advertising campaigns, product recommendations information.Wherein, described video preference includes but not limited to following at least any one:
The interest-degree of-described user to video frequency program;
-described user is to other attention rate of video class.
Preferably, the mode that the first acquisition device 317 obtains described associated recommendation can be: according to the query video sequence of user's input, and in conjunction with described user's video preference, obtaining with described query video sequence is the video search result that described video preference matches, using as described associated recommendation information.For example, user inputs keyword " film " in the search column of search engine, suppose user preference " classic film ", its see a film " The Shawshank Redemption ", the Search Results matching with " film " and " classic film " that search engine server obtains inquiry returns to this user as recommendation information as video " a beautiful mind ", " when happiness is knocked at the door " etc.And for example, suppose that user likes appreciating tourism video, it is watching tourism video " Jiangxi Wuyuan ", user inputs keyword " rape flower landscape " in the search column of searching engine, and what search engine server obtained inquiry returns to this user with " rape flower landscape " and the Search Results that matches of tourism video as tourism recommendation information " the tenth 2012 Longgong Area, Guizhou rape flower tourist festivals ".
Those skilled in the art will be understood that method that user's video preference described in above-mentioned combination obtains the associated recommendation information matching with described video preference is only for for example; the method that described in other combinations existing or that may occur from now on, user's video preference is obtained the associated recommendation information matching with described video preference is as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
The first generator 318, by the communication mode of agreement, as the communication mode of the agreement such as HTTP, HTTPS, offers described user by described relevant information.
(with reference to Fig. 3) in a preferred embodiment, determines that equipment 1 comprises independent operation acquisition device 311, correlation determining device 312, interest-degree determining device 313, the second acquisition device 319 and the second generator 320.Referring to Fig. 3, the preferred embodiment is described: particularly, independent operation acquisition device 311 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; Correlation determining device 312 is determined described broadcasting independent operation and is describedly being broadcast the correlation of video; Interest-degree determining device 313, according to described correlation, determines that described user is broadcasting the interest-degree of video to described; The second acquisition device 319 obtains the corresponding Search Results of search sequence of described user's input; The second generator 320, according to described user's video preference, offers described user by described Search Results.Wherein, independent operation acquisition device 311, correlation determining device 312, interest-degree determining device 313 is same or similar with corresponding intrument shown in Fig. 1, so locate to repeat no more, and mode is by reference contained in this.
At this, described video preference includes but not limited to following at least any one:
The interest-degree of-described user to video frequency program;
-described user is to other attention rate of video class.
Particularly, the application programming interfaces (API) that the second acquisition device 319 provides by third party devices such as search engines, or the communication mode of the agreement such as HTTP, HTTPS, obtain the Search Results corresponding with the search sequence of described user's input.For example, suppose the user preference type film of pursuing a goal with determination, the search sequence of described user's input is " classic film ", and first the second acquisition device 319 obtains corresponding Query Result as the content information such as " Oscar classic film ", " world's classic film is assembled " according to this search sequence " classic film "; The second generator 320 in conjunction with user's preference as the type film of pursuing a goal with determination, Search Results will preferentially show that the film information matching with this user's video preference is as " Cast Away ", " wind and rain Harvard road " etc., then by dynamic web page techniques such as ASP, JSP, described search results pages is preferentially offered to this user.
Those skilled in the art will be understood that the method that Search Results is preferentially offered described user by above-mentioned combination user's video preference is only for example; the method that other users' existing or that may occur from now on video preference offers Search Results described user is as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Fig. 4 illustrate according to a further aspect of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video.Particularly, in step S401, determine that equipment 1 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; In step S402, determine that equipment 1 determines described broadcasting independent operation and describedly broadcasting the correlation of video; In step S403, determine the described correlation that equipment 1 is determined in step S402 according to it, determine that described user is broadcasting the interest-degree of video to described.At this, determine that equipment 1 is any electronic product that can carry out man-machine interaction by keyboard, touch-screen, mouse etc. with user and have reception, decoding and display of video content ability, such as computer, smart mobile phone, PDA, panel computer, IPTV etc.Those skilled in the art will be understood that above-mentioned definite equipment 1 is only for giving an example; other network equipments existing or that may occur from now on or subscriber equipment are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Particularly, in step S401, determine that equipment 1 is by such as calling the application processes such as its system or video playback, or the application programming interfaces (API) that provide of the third party device such as web browser, or by the communication mode of the agreements such as HTTP, HTTPS, or by the dynamic web page technique such as ASP, JSP, obtain user and broadcasting the broadcasting independent operation of carrying out in video display process, as user open or carry out with as described in broadcasting other irrelevant application of video.Wherein, described broadcasting independent operation includes but not limited to following at least any one:
-open or carry out with described and broadcasting other irrelevant application of video;
-close other application;
-search is broadcasting to described the content that video is relevant;
-browse to described and broadcasting the page that video is relevant;
Described in-collection, broadcasting video;
-described in sharing, broadcasting video.
For example, user is watching in the process of documentary film " ocean ", by inputting http://news.hexun.com/2011-12-09/136169068.html in browser address bar? from=rss, press "enter" key", this page is returned to user by browser, in step S401, determines that equipment 1 is by the communication mode of the agreements such as HTTP, HTTPS, or the dynamic web page technique such as ASP, JSP, gets the operation of user at access this page relevant to video documentary film " ocean "; And for example, user is watching in the process of documentary film " ocean ", open network game " passing through live wire ", in step S401, determine that equipment 1 can obtain this user and carry out other application irrelevant with video documentary film " ocean " from the application process of user terminal operations system.
Those skilled in the art will be understood that above-mentioned user is only for example broadcasting broadcasting independent operation and the obtain manner thereof carried out in video display process; other users existing or that may occur are from now on broadcasting the broadcasting independent operation carried out in video display process and obtain manner thereof as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
In step S402, determine that equipment 1 is by such as judging described broadcasting independent operation and describedly determining described broadcasting independent operation and describedly broadcasting the correlation of video in the relevance of broadcasting video.For example, when user watches film " Harry Potter and dead pyx " also at browsing pages, should there is descriptor broadcasting video, as brief introduction, protagonist, type, area etc., the theme that contains the page key words such as " Harry Potter and dead pyx ", " breathe out seven " or webpage in the webpage of browsing contains Harry Potter and dead pyx ", the word such as " breathing out seven "; these two descriptors have same or analogous keyword, and this plays independent operation and this be relevant broadcasting video.And for example, user closes other application of current unlatching in watching film " Harry Potter and dead pyx " as game, PPT speech draft, and this plays independent operation and should be relevant broadcasting video.For another example, user searches for travel information and pays close attention to " preferential trip in Maldives's New Year " http://www.ctsoo.com/list-18-1.shtml as opened tourism webpage in watching film " Harry Potter and dead pyx ", keyword in the webpage of browsing or Web page subject and film " Harry Potter and dead pyx " do not have same or analogous keyword, and this plays independent operation and should be incoherent broadcasting video.
Those skilled in the art will be understood that the above-mentioned mode of determining described broadcasting independent operation and the described correlation broadcasting video is only for example; other definite described broadcasting independent operations existing or that may occur from now on and the described mode of correlation broadcasting video are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
In step S403, determine the described correlation that equipment 1 is determined in step S402 according to it, determine that described user is broadcasting the interest-degree of video to described.For example, suppose in step S402, determine described broadcasting independent operation that equipment 1 is determined and describedly there is correlation broadcasting video, as user closes other application, browses the page relevant to this video, collects this video, shares this video etc. in the process of watching certain video, in step S403, determine that the described interest-degree result that equipment 1 is determined according to this correlation is to strengthen the interest-degree of this user to this video.And for example suppose in step S402, determine described broadcasting independent operation that equipment 1 is determined and describedly do not there is correlation broadcasting video, as user opens or carries out the irrelevant content of other application, search and this video irrelevant with this video etc. in the process of watching certain video, in step S403, determine that the described interest-degree result that equipment 1 is determined according to this correlation is to weaken this user to broadcast the interest-degree of video to described.
Preferably, suppose that its size of interest-degree initial value of this video is 5, and interest-degree can be between numerical value 1 to 10 continuously or be arithmetic progression form by hierarchical arrangement with step-length 1, interest-degree grade be divided into 1,2,3..., 10 totally 10 grades; User is not once broadcasting described broadcasting independent operation score 0.1,0.2 that video is relevant not etc. to described, and correspondingly, user is not once broadcasting the uncorrelated described broadcasting independent operation of video score-0.1 ,-0.2 not etc. with described; Or user is once broadcasting to described the equal score 0.1 of described broadcasting independent operation that video is relevant, and user is once broadcasting equal score-0.1 of the uncorrelated described broadcasting independent operation of video with described; In step S403, determine that equipment 1 broadcasting the uncorrelated described broadcasting independent operation score accumulation calculating of video with described to described broadcasting described broadcasting independent operation score that video is relevant and described user by user in video display process in video display process, obtain the value of final interest-degree, as 6.3.
Those skilled in the art will be understood that the above-mentioned method taking numerical expression interest-degree is only as giving an example; other existing or may occur from now on the method for expressing interest-degree as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Preferably, determine between each step of equipment 1 it is constant work.Particularly, in step S401, determine that equipment 1 continues to obtain user and broadcasting the broadcasting independent operation of carrying out in video display process; In step S402, determine that equipment 1 continues to determine described broadcasting independent operation and describedly broadcasting the correlation of video; In step S403, determine that equipment 1 continues the described correlation of determining in step S402 according to it, determines that described user is broadcasting the interest-degree of video to described.At this, it will be understood by those skilled in the art that " continuing " refers to determines that each step of equipment 1 constantly plays respectively the obtaining of independent operation, determining of correlation and determining of interest-degree, until this determines that equipment 1 stops in a long time obtaining user and broadcasting the broadcasting independent operation of carrying out in video display process.
Preferably, the method flow process also comprises step S404 (not shown).Particularly, in step S404, determine that equipment 1 broadcasting the video classification information of video according to described, set up or upgrade the described user pair video classification attention rate corresponding with described video classification information.At this, described video classification information can be country origin, the story of a play or opera, classification etc.For example, user is watching in the process of documentary film " ocean ", also browse the content of pages relevant to documentary film " ocean ", the corresponding video classification information of this documentary film for France, be categorized as documentary film, in step S404, determine that equipment 1 is according to the classification of this documentary film, upgrade this user to being categorized as the attention rate of video of documentary film.
Those skilled in the art will be understood that above-mentioned foundation or upgrade described user is only for example to the mode of the corresponding video classification attention rate of described video classification information; other foundation existing or that may occur from now on or upgrade described user to the mode of the corresponding video classification attention rate of described video classification information as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video.Referring to Fig. 5, the preferred embodiment is described: particularly, in step S501, determine that equipment 1 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; In step S502, determine that equipment 1 determines described broadcasting independent operation and describedly broadcasting the correlation of video; In step S503, determine that equipment 1 is according to described correlation, determine that described user is broadcasting the interest-degree of video to described; In step S505, determine equipment 1 obtain described user in described playing process to described broadcast video carry out broadcasting associative operation; In step S506, determine that equipment 1 is according to described broadcasting associative operation, described interest-degree is upgraded in weighting.Wherein, step S501, step S502 and step S503 are same or similar with corresponding step shown in Fig. 4 respectively, so locate to repeat no more, and mode is by reference contained in this.
Particularly, in step S505, determine equipment 1 by such as from the daily record of player process, obtain described user in described playing process to described broadcast video carry out broadcasting associative operation.At this, described broadcasting associative operation includes but not limited to following at least any one:
Described in-fast-forward play, broadcasting video;
-drag play described in broadcasting video;
Described in-repeat playing, broadcasting video;
-described in adjusting, broadcasting the broadcast window size of video;
-described in adjusting, broadcasting the broadcast sound volume of video;
-described in intercepting, broadcasting the broadcasting scene of video.
For example, user, watching in the process of film " Harry Potter and dead pyx ", obtains comfortable volume value by the volume of adjusting player, video playback window is arranged to screen mode toggle and watches.Those skilled in the art will be understood that broadcasting associative operation described above and the mode of obtaining described broadcasting associative operation are only for example; other described broadcasting associative operations existing or that may occur from now on and the mode of obtaining described broadcasting associative operation are as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
In step S506, determine the described broadcasting associative operation that equipment 1 obtains in step S505 according to it, upgrade described interest-degree by weighting.For example, user is watching in the process of film " Harry Potter and dead pyx ", in step S505, the described broadcasting associative operation of determining this user that equipment 1 obtains as heighten player volume, tune up player video playback window size, intercept the broadcasting scene etc. of film " Harry Potter and dead pyx "; In step S506, determine that the result that equipment 1 weighting is upgraded has strengthened the interest-degree of film " Harry Potter and dead pyx " for this user.And for example, user is watching in the process of film " Harry Potter and dead pyx ", in step S505, the described broadcasting associative operation of determining this user that equipment 1 obtains as fast-forward play, drag broadcasting etc.; In step S506, determine that the result that equipment 1 weighting is upgraded has weakened the interest-degree of film " Harry Potter and dead pyx " for this user.
Those skilled in the art will be understood that the above-mentioned method that described interest-degree is upgraded in weighting according to described broadcasting associative operation is only for giving an example; the method that described interest-degree is upgraded in other weightings according to described broadcasting associative operation existing or that may occur is from now on as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
(with reference to Fig. 5) in a preferred embodiment, particularly, in step S501, determines that equipment 1 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; (not shown) in step S507, determines whether equipment 1 exceedes predetermined playing duration threshold value in the playing duration of broadcasting video described in detecting; In the time that the playing duration of broadcasting video exceedes described playing duration, in step S502, determine that equipment 1 determines described broadcasting independent operation and describedly broadcasting the correlation of video when described; In step S503, determine that equipment 1 is according to described correlation, determine that described user is broadcasting the interest-degree of video to described.Wherein, step S501, step S502 and step S503 are same or similar with corresponding step shown in Fig. 4 respectively, so locate to repeat no more, and mode is by reference contained in this.
Particularly, in step S507, determine equipment 1 by such as call the application programming interfaces of player or inquire about its play daily record, obtain this and broadcasting the playing duration of video, and itself and predetermined playing duration threshold value are compared, describedly whether exceed predetermined playing duration threshold value in the playing duration of broadcasting video to determine.
In the time determining that equipment 1 detects the described actual play duration broadcasting video obtaining higher than described predetermined player duration upper threshold in step S507, described broadcasting independent operation only has two kinds of situations to described in the correlation of broadcasting video: bonus point and non-bonus point.For example, suppose that predetermined playing duration threshold value is 30min, user opens video player and watches film " Harry Potter and dead pyx ", watch after 60min, close this video player and finish watching of film " Harry Potter and dead pyx ", in step S507, determine that equipment 1 detects that from player process this user watches the actual play duration of film " Harry Potter and dead pyx " to exceed predetermined playing duration threshold value, and user watches and opens other application in the process of film " Harry Potter and dead pyx " as chat with friend QQ, in step S502, the broadcasting independent operation of opening QQ and friend's chat of determining equipment 1 definite this user is uncorrelated with its film of watching " Harry Potter and dead pyx ", but because watching the actual play duration 60min of film " Harry Potter and dead pyx ", user exceedes predetermined playing duration threshold value 30min, in step S502, determine that definite this QQ operation of equipment 1 does not affect the interest-degree of this user to this video, for example, compose the correlation of this QQ operation for numerical value 0.Correspondingly, in step S503, determine when described correlation that equipment 1 is determined in step S502 according to it is determined this user to the interest-degree of film " Harry Potter and dead pyx ", can therefore not reduce the interest-degree of this user to film " Harry Potter and dead pyx ".
When determine equipment 1 in step S507, detects actual play duration that obtain described broadcasting video lower than described predetermined player duration threshold value under in limited time, the interest-degree without definite user to described video.For example, suppose that predetermined playing duration threshold value is 2min, user turns off this video again as documentary film " ocean " immediately because misoperation starts video playback, this playing process continues 1min, now, in step S502, determine that equipment 1 can not start work, determine described broadcasting independent operation and describedly broadcasting the correlation of video.Correspondingly, in step S503, determine that equipment 1 is without determining the interest-degree of user to this documentary film " ocean ".
Those skilled in the art will be understood that the predetermined playing duration threshold value of above-mentioned basis determines whether that the method that will carry out user to upgrade the interest-degree of this video is only for giving an example; other playing duration threshold values according to predetermined existing or that may occur from now on determine whether will carry out method that user is upgraded the interest-degree of this video as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
Fig. 6 illustrate according to another preferred embodiment of the present invention for determining that user is to broadcasting the method flow diagram of interest-degree of video.Referring to Fig. 6, the preferred embodiment is described: particularly, in step S601, determine that equipment 1 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; In step S602, determine that equipment 1 determines described broadcasting independent operation and describedly broadcasting the correlation of video; In step S603, determine that equipment 1 is according to described correlation, determine that described user is broadcasting the interest-degree of video to described; In step S608, determine that equipment 1, according to user's video preference, obtains the associated recommendation information matching with described video preference; In step S609, determine that described associated recommendation information is offered described user by equipment 1.At this, step S601, step S602, step S603 are same or similar with corresponding step shown in Fig. 4, so locate to repeat no more, and mode is by reference contained in this.
Particularly, in step S608, determine that equipment 1 is by the communication mode such as the agreement such as HTTP, HTTPS, or the dynamic web page technique such as ASP, JSP, obtain the associated recommendation information matching with described video preference, as with as described in the video lastest imformation that matches of video preference, with as described in the promotion message that matches of video preference etc.At this, promotion message includes but not limited to the advertising message such as various advertising campaigns, product recommendations information.Wherein, described video preference includes but not limited to following at least any one:
The interest-degree of-described user to video frequency program;
-described user is to other attention rate of video class.
Preferably, in step S608, determine that the mode that equipment 1 obtains described associated recommendation can be: according to the query video sequence of user's input, and in conjunction with described user's video preference, obtaining with described query video sequence is the video search result that described video preference matches, using as described associated recommendation information.For example, user inputs keyword " film " in the search column of search engine, suppose user preference " classic film ", its see a film " The Shawshank Redemption ", the Search Results matching with " film " and " classic film " that search engine server obtains inquiry returns to this user as recommendation information as video " a beautiful mind ", " when happiness is knocked at the door " etc.And for example, suppose that user likes appreciating tourism video, it is watching tourism video " Jiangxi Wuyuan ", user inputs keyword " rape flower landscape " in the search column of searching engine, and what search engine server obtained inquiry returns to this user with " rape flower landscape " and the Search Results that matches of tourism video as tourism recommendation information " the tenth 2012 Longgong Area, Guizhou rape flower tourist festivals ".
Those skilled in the art will be understood that method that user's video preference described in above-mentioned combination obtains the associated recommendation information matching with described video preference is only for for example; the method that described in other combinations existing or that may occur from now on, user's video preference is obtained the associated recommendation information matching with described video preference is as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
In step S609, determine that equipment 1, by the communication mode of agreement, as the communication mode of the agreement such as HTTP, HTTPS, offers described user by described relevant information.
(with reference to Fig. 6) in a preferred embodiment, is described the preferred embodiment referring to Fig. 6: particularly, in step S601, determine that equipment 1 obtains user and broadcasting the broadcasting independent operation of carrying out in the playing process of video; In step S602, determine that equipment 1 determines described broadcasting independent operation and describedly broadcasting the correlation of video; In step S603, determine that equipment 1 is according to described correlation, determine that described user is broadcasting the interest-degree of video to described; (not shown) in step S610, determines that equipment 1 obtains the corresponding Search Results of search sequence of described user's input; (not shown) in step S611, determines that equipment 1, according to described user's video preference, offers described user by described Search Results.Wherein, shown in step S601, step S602, step S603 and Fig. 4, corresponding intrument is same or similar, so locate to repeat no more, and mode is by reference contained in this.
At this, described video preference includes but not limited to following at least any one:
The interest-degree of-described user to video frequency program;
-described user is to other attention rate of video class.
Particularly, (not shown) in step S610, determine the application programming interfaces (API) that equipment 1 provides by third party devices such as search engines, or the communication mode of the agreement such as HTTP, HTTPS, or the dynamic web page technique such as ASP, JSP obtains the Search Results corresponding with the search sequence of described user's input.For example, suppose the user preference type film of pursuing a goal with determination, the search sequence of described user's input is " classic film ", (not shown) in step S610, determines that first equipment 1 obtain corresponding Query Result as the content information such as " Oscar classic film ", " world's classic film is assembled " according to this search sequence " classic film "; (not shown) in step S611, determine equipment 1 in conjunction with user's preference as the type film of pursuing a goal with determination, Search Results will preferentially show that the film information matching with this user's video preference is as " Cast Away ", " wind and rain Harvard road " etc., then by dynamic web page techniques such as ASP, JSP, described search results pages is preferentially offered to this user.
Those skilled in the art will be understood that the method that Search Results is preferentially offered described user by above-mentioned combination user's video preference is only for example; the method that other users' existing or that may occur from now on video preference offers Search Results described user is as applicable to the present invention; also should be included in protection range of the present invention, and be contained in this at this with way of reference.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, is therefore intended to all changes that drop in the implication and the scope that are equal to important document of claim to be included in the present invention.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.Multiple unit of stating in device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (18)
- By computer implemented for determining that user is about broadcasting the method for interest-degree for video, wherein, the method comprises the following steps:A obtains user and is broadcasting the broadcasting independent operation of carrying out in the playing process of video;B determines described broadcasting independent operation and is describedly broadcasting the correlation of video;C, according to described correlation, determines that described user is broadcasting the interest-degree of video to described;Wherein, described broadcasting independent operation comprises following at least any one:-open or carry out with described and broadcasting other irrelevant application of video;-close other application;-search is broadcasting to described the content that video is relevant;-browse to described and broadcasting the page that video is relevant;Described in-collection, broadcasting video;-described in sharing, broadcasting video.
- 2. method according to claim 1, wherein, the method also comprises:-obtain described user in described playing process to described broadcast video carry out broadcasting associative operation;-according to described broadcasting associative operation, described interest-degree is upgraded in weighting.
- 3. method according to claim 2, wherein, described broadcasting associative operation comprises following at least any one:Described in-fast-forward play, broadcasting video;-drag play described in broadcasting video;Described in-repeat playing, broadcasting video;-described in adjusting, broadcasting the broadcast window size of video;-described in adjusting, broadcasting the broadcast sound volume of video;-described in intercepting, broadcasting the broadcasting scene of video.
- 4. method according to claim 1, wherein, the method also comprises:-described in detecting, whether exceed predetermined playing duration threshold value in the playing duration of broadcasting video;Wherein, described step b comprises:-when described in the time that the playing duration of broadcasting video exceedes described playing duration threshold value, determine described broadcasting independent operation and describedly broadcasting the correlation of video.
- 5. method according to claim 1, wherein, the method also comprises:-broadcasting the video classification information of video according to described, set up or upgrade described user pair video class other attention rate corresponding with described video classification information.
- 6. method according to claim 1, wherein, the method also comprises:X, according to described user's video preference, obtains the associated recommendation information matching with described video preference;-described associated recommendation information is offered to described user;Wherein, described video preference comprises following at least any one:The interest-degree of-described user to video frequency program;-described user is to other attention rate of video class.
- 7. method according to claim 6, wherein, described associated recommendation information comprises following at least any one:-the video information that matches with described video preference is upgraded;-the promotion message that matches with described video preference.
- 8. method according to claim 6, wherein, described step x comprises:-obtain the query video sequence of described user input;-according to described query video sequence, and in conjunction with described user's video preference, obtain the video search result matching with described query video sequence and described video preference, using as described associated recommendation information.
- 9. method according to claim 1, wherein, the method also comprises:-obtain the Search Results corresponding with the search sequence of described user input;-according to described user's video preference, described Search Results is offered to described user;Wherein, described video preference comprises following at least any one:The interest-degree of-described user to video frequency program;-described user is to other attention rate of video class.
- 10. for determining that user is about broadcasting the equipment of interest-degree for video, wherein, this equipment comprises:Independent operation acquisition device, the broadcasting independent operation of carrying out at the playing process of broadcasting video for obtaining user;Correlation determining device, for determining described broadcasting independent operation and describedly broadcasting the correlation of video;Interest-degree determining device, for according to described correlation, determines that described user is broadcasting the interest-degree of video to described;Wherein, described broadcasting independent operation comprises following at least any one:-open or carry out with described and broadcasting other irrelevant application of video;-close other application;-search is broadcasting to described the content that video is relevant;-browse to described and broadcasting the page that video is relevant;Described in-collection, broadcasting video;-described in sharing, broadcasting video.
- 11. equipment according to claim 10, wherein, this equipment also comprises:Associative operation acquisition device, for obtain described user described playing process to described broadcast video carry out broadcasting associative operation;Interest-degree updating device, for according to described broadcasting associative operation, described interest-degree is upgraded in weighting.
- 12. equipment according to claim 11, wherein, described broadcasting associative operation comprises following at least any one:Described in-fast-forward play, broadcasting video;-drag play described in broadcasting video;Described in-repeat playing, broadcasting video;-described in adjusting, broadcasting the broadcast window size of video;-described in adjusting, broadcasting the broadcast sound volume of video;-described in intercepting, broadcasting the broadcasting scene of video.
- 13. equipment according to claim 10, wherein, this equipment also comprises:Whether checkout gear, exceed predetermined playing duration threshold value for detection of described in the playing duration of broadcasting video;Wherein, described correlation determining device is used for:-when described in the time that the playing duration of broadcasting video exceedes described playing duration threshold value, determine described broadcasting independent operation and describedly broadcasting the correlation of video.
- 14. equipment according to claim 10, wherein, this equipment also comprises:Attention rate updating device, for broadcasting the video classification information of video according to described, sets up or upgrades described user pair video class other attention rate corresponding with described video classification information.
- 15. equipment according to claim 10, wherein, this equipment also comprises:The first acquisition device, for according to described user's video preference, obtains the associated recommendation information matching with described video preference;The second generator, for offering described user by described associated recommendation information;Wherein, described video preference comprises following at least any one:The interest-degree of-described user to video frequency program;-described user is to other attention rate of video class.
- 16. equipment according to claim 15, wherein, described associated recommendation information comprises following at least any one:-the video information that matches with described video preference is upgraded;-the promotion message that matches with described video preference.
- 17. equipment according to claim 15, wherein, described the first acquisition device is used for:-obtain the query video sequence of described user input;-according to described query video sequence, and in conjunction with described user's video preference, obtain the video search result matching with described query video sequence and described video preference, using as described associated recommendation information.
- 18. equipment according to claim 10, wherein, this equipment also comprises:The second acquisition device, for obtaining the Search Results corresponding with the search sequence of described user's input;The second generator, for according to described user's video preference, offers described user by described Search Results;Wherein, described video preference comprises following at least any one:The interest-degree of-described user to video frequency program;-described user is to other attention rate of video class.
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