CN106528716A - Multimedia search content recommendation method and apparatus - Google Patents

Multimedia search content recommendation method and apparatus Download PDF

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Publication number
CN106528716A
CN106528716A CN201610952245.3A CN201610952245A CN106528716A CN 106528716 A CN106528716 A CN 106528716A CN 201610952245 A CN201610952245 A CN 201610952245A CN 106528716 A CN106528716 A CN 106528716A
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China
Prior art keywords
multimedia
user
key word
search
information
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CN201610952245.3A
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Chinese (zh)
Inventor
傅鸿城
周国金
栗波
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Tencent Music Entertainment Technology Shenzhen Co Ltd
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Tencent Music Entertainment Technology Shenzhen Co Ltd
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Priority to CN201610952245.3A priority Critical patent/CN106528716A/en
Publication of CN106528716A publication Critical patent/CN106528716A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying

Abstract

Embodiments of the invention provide a multimedia search content recommendation method and apparatus. The multimedia search content recommendation method comprises the steps of obtaining first operation of a user for target multimedia information; determining tag information corresponding to the target multimedia information as a first multimedia keyword according to the first operation; and when a multimedia search bar is displayed, recommending the first multimedia keyword or a second multimedia keyword associated with the first multimedia keyword as multimedia search contents to the user. According to the technical scheme, different search contents can be recommended for different users, so that the probability of adopting the recommended search contents by the users is increased.

Description

A kind of recommendation method and apparatus of multimedia search content
Technical field
The present invention relates to field of computer technology, and in particular to a kind of recommendation method and apparatus of multimedia search content.
Background technology
With the development of computer technology and multimedia technology, people can obtain various multimedia messages moneys from network Source, people can find the multimedia information resources for oneself wanting to obtain by way of being input into key word in search box. Sometimes, target may not clearly be searched for very much when people scan for, it is desirable to provide the backstage of function of search Recommend certain key word to user when user scans for, using the alternative search word as user.
In the prior art, what is recommended when search word is recommended to user in backstage is all some search focuses, is so led Cause to recommend word fairly simple, because what backstage recommended to each user is identical search content, user is using these search The probability that content is scanned for is less.
The content of the invention
The present invention provides a kind of recommendation method and apparatus of multimedia search content, can be directed to different users and recommend difference Search content, increase these probabilities for being taken by the user of search contents recommended.
Embodiment of the present invention first aspect provides a kind of recommendation method of multimedia search content, and methods described includes:
Obtain first operation of the user for destination multimedia information;
Determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word;
Show multimedia search hurdle when, by the first multimedia key word or with the first multimedia key word phase Second multimedia key word of association gives the user as multimedia search commending contents.
Correspondingly, embodiment of the present invention second aspect provides a kind of recommendation apparatus of multimedia search content, described device Including:
Operation acquisition module, for obtaining first operation of the user for destination multimedia information.
Multimedia key word determining module, for determining that the destination multimedia information is corresponding according to the described first operation Label information is the first multimedia key word;
Multimedia search commending contents module, it is for when multimedia search hurdle is shown, first multimedia is crucial Word or the second multimedia key word for being associated with the first multimedia key word are as multimedia search commending contents to institute State user.
The embodiment of the present invention is by determining the target many matchmaker for the first operation of destination multimedia information according to user The corresponding label information of body information is the first multimedia key word, when user scans for, first multimedia is crucial Word and the second multimedia key word for being associated with the first multimedia key word are as multimedia search commending contents to institute State user, the first multimedia key word is that the second multimedia key word is the matchmaker more than first determining according to the operation of user Body key word is associated, and two kinds of multimedia key words and user have certain incidence relation, and user is more using both The probability increase that media key word is scanned for.
Description of the drawings
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, below by to be used needed for embodiment Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability For the those of ordinary skill of domain, on the premise of not paying creative work, can be attached to obtain others according to these accompanying drawings Figure.
Fig. 1 is a kind of schematic flow sheet of the recommendation method of the multimedia search content in the embodiment of the present invention;
Fig. 2 is the partial picture schematic diagram of the incidence relation of the first multimedia key word and the second multimedia key word;
Fig. 3 is the schematic flow sheet of the recommendation method of another kind of multimedia search content in the embodiment of the present invention;
Fig. 4 is the schematic flow sheet of the recommendation method of another the multimedia search content in the embodiment of the present invention;
Fig. 5 is the schematic flow sheet of the recommendation method of another the multimedia search content in the embodiment of the present invention;
Fig. 6 is the schematic flow sheet of the recommendation method of another the multimedia search content in the embodiment of the present invention;
Fig. 7 is the schematic flow sheet of the recommendation method of another the multimedia search content in the embodiment of the present invention;
Fig. 8 is the schematic diagram of determination the first multimedia key word in the embodiment of the present invention;
Fig. 9 is the schematic flow sheet of the recommendation method of another the multimedia search content in the embodiment of the present invention;
Figure 10 is the concrete network architecture diagram of the recommendation method of the multimedia search content in the embodiment of the present invention;
Figure 11 is a kind of composition structural representation of the recommendation apparatus of the multimedia search content in the embodiment of the present invention;
Figure 12 is that a kind of multimedia key word of the recommendation apparatus of the multimedia search content in the embodiment of the present invention determines The composition structural representation of module;
Figure 13 is a hardware composition structural representation of the recommendation apparatus of the multimedia search content in the embodiment of the present invention Figure.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.Based on this Embodiment in invention, the every other reality obtained under the premise of creative work is not made by those of ordinary skill in the art Example is applied, the scope of protection of the invention is belonged to.
Term " first ", " second " in description and claims of this specification and above-mentioned accompanying drawing etc. are for distinguishing Different objects, rather than for describing particular order.Additionally, term " comprising " and " having " and their any deformations, it is intended that It is to cover non-exclusive including.Process, method, system, product or the equipment for for example containing series of steps or unit does not have The step of listing or unit are defined in, but alternatively also include the step of not listing or unit, or alternatively also wrapped Include other steps intrinsic for these processes, method, product or equipment or unit.
The recommendation method of the content of multimedia in the embodiment of the present invention can be realized on the recommendation apparatus of content of multimedia, Described device is may operate in computer or computer system.
Referring first to Fig. 1, Fig. 1 is that a kind of flow process of the recommendation method of the multimedia search content in the embodiment of the present invention is shown It is intended to, methods described can include as shown in the figure:
S101, acquisition user are operated for the first of destination multimedia information.
Optionally, the destination multimedia information can be destination multimedia file, the mark of the destination multimedia file The multimedia messages such as label information, multimedia search keyword.
Optionally, the behaviour of the multimedia messages is including but not limited to played, collects, sharing, paying close attention to, searching in the first operation Make.
S102, determine that the corresponding label information of the destination multimedia information is the first multimedia according to the described first operation Key word.
Optionally, label information including but not limited to the name label information of multimedia messages, time tag information, language Label information, geographical position label information, class label information etc. are for by the destination multimedia information and other multimedias The separate label information in the information area.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, first operation can be the operation for playing the destination multimedia file, obtain the target The playback progress information of multimedia file, when the playback progress information of the destination multimedia file reaches default playing progress rate During threshold value, the label information of the destination multimedia file can be defined as the first multimedia key word.
Optionally, default playing progress rate threshold value can be equivalent for 80%, 90%, 95%.
Specifically, it is assumed that default playing progress rate threshold value is 90%, played file of the destination multimedia file for song A, When user plays the progress of song A more than 90%, then judge that user likes song A, singer's label of song A can be believed Breath, name label information or special edition label information etc. are defined as the first multimedia key word.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, first operation can be the operation for sharing or collecting the destination multimedia file, can be by The label information of user's collection or the destination multimedia file shared is defined as the first multimedia key word;For example user receives Hide or shared song A, then can be by singer's label information of song A, name label information or linguistic labelses information etc. really It is set to the first multimedia key word.
Optionally, the multimedia messages can be destination multimedia file and the destination multimedia file at least One label information, first operation can be the operation of concern label information, the label letter that can be paid close attention to the user Breath is defined as the first multimedia key word;Such as user has paid close attention to singer B, then singer B is defined as the first multimedia key word.
Optionally, the destination multimedia information can be multimedia search keyword, and first operation can be institute Stating user uses the multimedia search of the multimedia search keyword to operate, when the user is made in the first preset time period The number of times of the multimedia search operation carried out with the multimedia search keyword is when reaching the first preset times, can will be described The label information that multimedia search keyword is included is defined as the first multimedia key word.
Optionally, the first preset time period can be 3 days, 5 days, various sections cycle time such as 7 days, and the first preset times can Think 5 times, 6 inferior number of times.
Specifically, such as the first preset time period is 3 days, and the first preset times are 5 times, when user searched for pass in 3 days The number of times of keyword C is more than 5 times, then key word C is defined as the first multimedia key word.
S103, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Optionally, the second multimedia key word can be with the first multimedia key word in same tables of data its His label information, i.e. other label informations that the corresponding destination multimedia file of the first multimedia key word is included, or Label information is the name label information of the second destination multimedia file of the first multimedia key word, can also be to possess and The title mark of the second destination multimedia file of the same label information of the corresponding destination multimedia file of one multimedia key word Label information, can also be to belong to same category of label information with the first multimedia key word.
Optionally, more than second can be given with the degree for associating of the first multimedia key word according to the second multimedia key word Media key word divides recommendation grade, recommends search content to the user by recommendation grade.
Specifically, as shown in Fig. 2 Fig. 2 is the incidence relation of the first multimedia key word and the second multimedia key word Partial picture schematic diagram, Fig. 2 enumerate the incidence relation of the first multimedia key word and the second multimedia key word by taking song as an example Certain situation.
Situation one:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is title label information a, then will song The the second multimedia key word of handss label information b, special edition label information c or linguistic labelses information d as the first recommendation grade;Will Name information b1, b2 of song B1, B2 with singer label information b, the title letter of song C1, C2 with album information c Name information d1, d2 of breath c1, c2 and song D1, D2 with linguistic labelses information d is used as the second of the second recommendation grade Multimedia key word.
Situation two:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is singer label information b, then will tool Have singer label b song B1, B2 name information b1, b2 as the first recommendation grade the second multimedia key word;Will song Name label information a of bent A, special edition label information c or linguistic labelses information d are closed as the second multimedia of the second recommendation grade Keyword;By name information c1, c2 and the song with linguistic labelses information d of song C1, C2 with special edition label information c Second multimedia key word of name information d1, d2 of D1, D2 as the 3rd recommendation grade.
Situation three:Song a1, b1, c1 are the songs in the first classification;Song d1, e1, f1 are the songs in the second classification; Song g1, h1, i1 are the songs in the 3rd classification;When the first multimedia key word is song a1, the song in first is classified Bent b1, c1 are used as the second multimedia key word.
Situation four:Singer a, b, c are the singers in the first classification, and singer e, d, f are the singers in the second classification, singer g, H, e are the singers in the 3rd classification, and when the first multimedia key word is singer a, singer b, the c in first is classified is used as the Two multimedia key words.
Situation five:Special edition a2, b2, c2 are the special editions in the first classification, and special edition e2, d2, f2 are the special editions in the second classification, Special edition g2, h2, e2 are the special editions in the 3rd classification, when the first multimedia key word is special edition a2, special in first is classified B2, c2 are collected as the second multimedia key word.
The incidence relation of the first multimedia key word and the second multimedia key word is not limited only to above-mentioned situation about enumerating, example Such as above-mentioned situation one, situation three can also be combined and draw the second multimedia key word, here is no longer illustrated elaboration.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
The embodiment of the present invention is by determining the target many matchmaker for the first operation of destination multimedia information according to user The corresponding label information of body information is the first multimedia key word, when user scans for, first multimedia is crucial Word and the second multimedia key word for being associated with the first multimedia key word are as multimedia search commending contents to institute State user, the first multimedia key word is that the second multimedia key word is the matchmaker more than first determining according to the operation of user Body key word is associated, and two kinds of multimedia key words and user have certain incidence relation, and user is more using both The probability increase that media key word is scanned for.
Refer to Fig. 3 again, Fig. 3 is the flow process of the recommendation method of another kind of multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure methods described can include:
S201, the operation for obtaining user's broadcasting destination multimedia file.
Optionally, destination multimedia file includes but is not limited to the various utilizations such as audio multimedia file, video multimedia Multimedia technology carries out the file of image or speech play.
S202, the playback progress information for obtaining the destination multimedia file.
Wherein, playback progress information can be duration and many matchmaker of the target that user plays the destination multimedia file The ratio of the intrinsic broadcasting total duration of body file.
S203, when the playback progress information of the destination multimedia file reaches default playing progress rate threshold value, by institute The label information for stating destination multimedia file is defined as the first multimedia key word.
Optionally, label information include but is not limited to the name label information of destination multimedia file, time tag information, Linguistic labelses information, geographical position label information, class label information etc. can be by destination multimedia file and other multimedias The label information that file is distinguished.
Optionally, default playing progress rate threshold value can be equivalent for 80%, 90%, 95%.
For example, default playing progress rate threshold value is 80%, it is assumed that the total duration of song A is 5 minutes, when user plays song When the time of A is more than 4 minutes, then the label information of song A can be defined as the first multimedia key word.
S204, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Wherein, the second multimedia key word is combined Fig. 1 in the present invention with the incidence relation of the first multimedia key word Embodiment in enumerate, will not be described here.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
The embodiment of the present invention plays operation and the destination multimedia text of destination multimedia file by obtaining user The playback progress information of part, when the playback progress information of the destination multimedia file reaches default playing progress rate threshold value, The label information of the destination multimedia file is defined as into the first multimedia key word, when user scans for, will be described First multimedia key word and the second multimedia key word being associated with the first multimedia key word are searched as multimedia Rope commending contents give the user, and the first multimedia key word is that the operation of destination multimedia file is played according to user determining , the second multimedia key word is associated with the first multimedia key word, and two kinds of multimedia key words and user are present Certain incidence relation, user are increased using the probability that both multimedia key words are scanned for.
Refer to Fig. 4 again, Fig. 4 is the flow process of the recommendation method of another the multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure methods described can include:
S301, acquisition user collect or share the operation of destination multimedia file.
Optionally, destination multimedia file includes but is not limited to the multimedias such as audio multimedia file, video multimedia text Part.
S302, the label information of the destination multimedia file that the user is collected or shared are defined as the first multimedia pass Keyword.
Optionally, label information include but is not limited to the name label information of destination multimedia file, time tag information, Linguistic labelses information, geographical position label information, class label information etc. can be by destination multimedia file and other multimedias The label information that file is distinguished.
For example, destination multimedia file is song A, and user collected song A, then by the name label information of song A or Singer's label information is defined as the first multimedia key word.
S303, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Wherein, the second multimedia key word is combined Fig. 1 in the present invention with the incidence relation of the first multimedia key word Embodiment in enumerate, will not be described here.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
User is collected or is divided by obtaining user's collection or sharing the operation of destination multimedia file by the embodiment of the present invention The label information of the destination multimedia file enjoyed is defined as the first multimedia key word, when user scans for, by described One multimedia key word and the second multimedia key word for being associated with the first multimedia key word are used as multimedia search Commending contents give the user, the first multimedia key word be the operation of destination multimedia file is collected or shared according to user come It is determined that, the second multimedia key word is associated with the first multimedia key word, and two kinds of multimedia key words and user are There is certain incidence relation, user is increased using the probability that both multimedia key words are scanned for.
Refer to Fig. 5 again, Fig. 5 is the flow process of the recommendation method of another the multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure methods described can include:
The operation of S401, the label information of acquisition user's concern destination multimedia file.
Optionally, label information include but is not limited to the name label information of destination multimedia file, time tag information, Linguistic labelses information, geographical position label information, class label information etc. can be by destination multimedia file and other multimedias The label information that file is distinguished.
Optionally, destination multimedia file includes but is not limited to the multimedias such as audio multimedia file, video multimedia text Part.
S402, by the user pay close attention to label information be defined as the first multimedia key word.
For example, the label information of user's concern is singer label information a, then singer label information a is defined as more than first Media key word.
S403, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Wherein, the second multimedia key word is combined Fig. 1 in the present invention with the incidence relation of the first multimedia key word Embodiment in enumerate, will not be described here.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
User is paid close attention to by the embodiment of the present invention by obtaining the operation that user pays close attention to the label information of destination multimedia file Label information be defined as the first multimedia key word, when user scans for, by the first multimedia key word and with The second associated multimedia key word of the first multimedia key word gives the user as multimedia search commending contents, First multimedia key word be the operation that label information is paid close attention to according to user determining, the second multimedia key word is and first Multimedia key word is associated, and two kinds of multimedia key words and user have certain incidence relation, user using this two Plant the probability increase that multimedia key word is scanned for.
Refer to Fig. 6 again, Fig. 6 is the flow process of the recommendation method of another the multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure methods described can include:
S501, acquisition user are operated using the multimedia search of multimedia search keyword.
S502, the multimedia carried out using the multimedia search keyword in the first preset time period as the user When the number of times of search operation reaches the first preset times, the label information that the multimedia search keyword is included is defined as into One multimedia key word.
Optionally, the first preset time period can be 3 days, 5 days, various sections cycle time such as 7 days, and the first preset times can Think 5 times, 6 inferior number of times.
Specifically, such as the first preset time period is 3 days, and the first preset times are 5 times, when user searched for pass in 3 days The number of times of keyword C is more than 5 times, then key word C is defined as the first multimedia key word.
Optionally, label information including but not limited to the name label information of multimedia messages, time tag information, language Label information, geographical position label information, class label information etc. can be by destination multimedia file and other multimedia files The label information for distinguishing.
S503, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Wherein, the second multimedia key word is combined Fig. 1 in the present invention with the incidence relation of the first multimedia key word Embodiment in enumerate, will not be described here.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
The embodiment of the present invention is operated using the multimedia search of multimedia search keyword by obtaining user, when user exists The number of times of the multimedia search operation carried out using the multimedia keyword in the first preset time period reaches first default time During number, the label information that the multimedia search keyword is included is defined as into the first multimedia key word, is searched in user Suo Shi, the second multimedia key word being associated by the first multimedia key word and with the first multimedia key word make Be multimedia search commending contents to the user, the first multimedia key word be according to the search operation of user determining, Second multimedia key word is associated with the first multimedia key word, and two kinds of multimedia key words and user are present necessarily Incidence relation, the probability that user is scanned for using both multimedia key words increases.
Refer to Fig. 7 again, Fig. 7 is the recommendation method of another the multimedia search content in the embodiment of the present invention, described Method can include:
S601, multimedia search record of the association user of the user in the second preset time period is obtained, it is described many Media research record includes the multimedia search keyword that each search operation is used.
Optionally, the association of the user can be the social good friend user of the user, or and the user Other users in same preset geographical position range.
Optionally, default geographic range can be the equidistant geographic range of 1km, 2km of customer-centric.
Optionally, the second preset time period can be 3 days, 5 days, the various time periods such as 7 days.
The searched number of times of S602, each multimedia search keyword for being counted in the multimedia search record respectively.
S603, when the multimedia search record in destination multimedia search key searched number of times be more than second During preset times, using the destination multimedia search key as the first multimedia key word.
Optionally, the second preset times can be 10 times, 20 inferior various number of times.
Specifically, as shown in Figure 8, it is assumed that the second preset time period is 7 days, the second preset times are 8 times, and user one has 5 good friends, respectively good friend one, good friend two, Hao Yousan, Hao Yousi, Hao Youwu, 5 good friends of user are within one week to closing Keyword a, key word b, key c carried out search, because the searched number of times of key word a has exceeded 8 times, it is determined that key word a For the first multimedia key word.
S604, show multimedia search hurdle when, will the first multimedia key word or with first multimedia pass The second associated multimedia key word of keyword gives the user as multimedia search commending contents.
Wherein, the second multimedia key word is combined Fig. 1 in the present invention with the incidence relation of the first multimedia key word Embodiment in enumerate, will not be described here.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
The embodiment of the present invention counts each many matchmaker by the operation of the association user searching multimedia key word of acquisition user The searched number of times of body key word, when the searched number of times of destination multimedia key word is more than preset times, by target many matchmakers Body key word as the first multimedia key word, and by the first multimedia key word and with the first multimedia key word association the Two multimedia key words are as search commending contents to user, so that the word for recommending user is no longer single, enrich user Selection.
Refer to Fig. 9 again, Fig. 9 is the flow process of the recommendation method of another the multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure methods described can include:
S701, acquisition user are operated for the first of destination multimedia information.
Optionally, the destination multimedia information can be destination multimedia file, the mark of the destination multimedia file The multimedia messages such as label information, multimedia search keyword.
Optionally, the behaviour of the multimedia messages is including but not limited to played, collects, sharing, paying close attention to, searching in the first operation Make.
S702, determine that the corresponding label information of the destination multimedia information is the first multimedia according to the described first operation Key word.
Optionally, label information including but not limited to the name label information of multimedia messages, time tag information, language Label information, geographical position label information, class label information etc. are for by the destination multimedia information and other multimedias The separate label information in the information area.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, first operation can be the operation for playing the destination multimedia file, when the target it is many When the playback progress information of media file reaches default playing progress rate threshold value, can be by the label of the destination multimedia file Information is defined as the first multimedia key word.
Optionally, default playing progress rate threshold value can be equivalent for 80%, 90%, 95%.
Specifically, it is assumed that default playing progress rate threshold value is 90%, played file of the destination multimedia file for song A, When user plays the progress of song A more than 90%, then judge that user likes song A, singer's label of song A can be believed Breath, name label information or special edition label information etc. are defined as the first multimedia key word.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, first operation can be the operation for sharing or collecting the destination multimedia file, can be by The label information of user's collection or the destination multimedia file shared is defined as the first multimedia key word;For example user receives Hide or shared song A, then can be by singer's label information of song A, name label information or linguistic labelses information etc. really It is set to the first multimedia key word.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, first operation can be the operation of concern label information, can be by the mark of user concern Label information is defined as the first multimedia key word;Such as user has paid close attention to singer B, then singer B is defined as the first multimedia pass Keyword.
Optionally, the destination multimedia information can be multimedia search keyword, and first operation can be institute Stating user uses the multimedia search of the multimedia search keyword to operate, when the user is made in the first preset time period The number of times of the multimedia search operation carried out with the multimedia search keyword is when reaching the first preset times, can will be described The label information that multimedia search keyword is included is defined as the first multimedia key word.
Optionally, the first preset time period can be 3 days, 5 days, various sections cycle time such as 7 days, and the first preset times can Think 5 times, 6 inferior number of times.
Specifically, such as the first preset time period is 3 days, and the first preset times are 5 times, when user searched for pass in 3 days The number of times of keyword C is more than 5 times, then key word C is defined as the first multimedia key word.
S703, the first multimedia key word is pushed to the association user of the user, so that the association of the user The corresponding terminal of user is closed by the first multimedia key word or with first multimedia when multimedia search hurdle is shown The second associated multimedia key word of keyword gives the association user of the user as multimedia search commending contents.
Optionally, the association of the user can be the social good friend of user, or and the user is in same Other users in preset geographical position range.
Optionally, default geographic range can be the equidistant geographic range of 1km, 2km of customer-centric.
Specifically, such as user W has three good friends, respectively user X, user Y, user Z, it is assumed that key word w is by conduct First multimedia key word is recommended to give user W, then correspondingly, it is also possible to using key word w as the first multimedia key word It is pushed to user X, user Y and user Z.
Optionally, the second multimedia key word can be with the first multimedia key word in same tables of data its His label information, i.e. other label informations that the corresponding destination multimedia file of the first multimedia key word is included, or Label information is the name label information of the second destination multimedia file of the first multimedia key word, can also be to possess and The title mark of the second destination multimedia file of the same label information of the corresponding destination multimedia file of one multimedia key word Label information, can also be to belong to same category of label information with the first multimedia key word.
Optionally, more than second can be given with the degree for associating of the first multimedia key word according to the second multimedia key word Media key word divides recommendation grade, recommends search content to the user by recommendation grade.
Specifically, as shown in Fig. 2 Fig. 2 is the incidence relation of the first multimedia key word and the second multimedia key word Partial picture schematic diagram, Fig. 2 enumerate the incidence relation of the first multimedia key word and the second multimedia key word by taking song as an example Certain situation.
Situation one:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is title label information a, then will song The the second multimedia key word of handss label information b, special edition label information c or linguistic labelses information d as the first recommendation grade;Will Name information b1, b2 of song B1, B2 with singer label information b, the title letter of song C1, C2 with album information c Name information d1, d2 of breath c1, c2 and song D1, D2 with linguistic labelses information d is used as the second of the second recommendation grade Multimedia key word.
Situation two:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is singer label information b, then will tool Have singer label b song B1, B2 name information b1, b2 as the first recommendation grade the second multimedia key word;Will song Name label information a of bent A, special edition label information c or linguistic labelses information d are closed as the second multimedia of the second recommendation grade Keyword;By name information c1, c2 and the song with linguistic labelses information d of song C1, C2 with special edition label information c Second multimedia key word of name information d1, d2 of D1, D2 as the 3rd recommendation grade.
Situation three:Song a1, b1, c1 are the songs in the first classification;Song d1, e1, f1 are the songs in the second classification; Song g1, h1, i1 are the songs in the 3rd classification;When the first multimedia key word is song a1, the song in first is classified Bent b1, c1 are used as the second multimedia key word.
Situation four:Singer a, b, c are the singers in the first classification, and singer e, d, f are the singers in the second classification, singer g, H, e are the singers in the 3rd classification, and when the first multimedia key word is singer a, singer b, the c in first is classified is used as the Two multimedia key words.
Situation five:Special edition a2, b2, c2 are the special editions in the first classification, and special edition e2, d2, f2 are the special editions in the second classification, Special edition g2, h2, e2 are the special editions in the 3rd classification, when the first multimedia key word is special edition a2, special in first is classified B2, c2 are collected as the second multimedia key word.
The incidence relation of the first multimedia key word and the second multimedia key word is not limited only to above-mentioned situation about enumerating, example Such as above-mentioned situation one, situation three can also be combined and draw the second multimedia key word, here is no longer illustrated elaboration.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State the association user of user.
The embodiment of the present invention is by determining the target many matchmaker for the first operation of destination multimedia information according to user The corresponding label information of body information is the first multimedia key word, pushes first multimedia to the association user of the user Key word, so that the corresponding terminal of the association user of the user is when multimedia search hurdle is shown, by first multimedia Key word or the second multimedia key word for being associated with the first multimedia key word are used as multimedia search commending contents To the association user of the user, more than second be associated the first multimedia key word and with the first multimedia key word Media key word is pushed to the association good friend of user, allows the association user of user to be able to know that other users are being searched in what Hold, more multimedia search contents that can be selected are provided to the association user of user.
For ease of being best understood from and implementing the such scheme of the embodiment of the present invention, enter with reference to specific application scenarios Row explanation, as shown in Figure 10, Figure 10 is the concrete network rack of the recommendation method of the multimedia search content in the embodiment of the present invention Composition.In Fig. 10, the network architecture of the recommendation method of multimedia search content can include web application servers, distributed Data warehouse, cache database, the network architecture recommend the process of search content as follows to user:
The first step, web application servers obtain user and destination multimedia information first are directed on webpage or in client Operation.
Wherein first operation can be for song broadcasting, the operation such as share, collect or search for, or for singing The concern of handss or search operation, or the concern or search operation for special edition, can also be other marks for song The operation of label information.
Optionally, web application servers can be with web application server, or and client end application server is (such as QQ The music servers at music client end, KuGoo music client end etc.).
The operation behavior of user is uploaded to Distributed Data Warehouse by second step, web application servers.
According to the operation behavior of user, 3rd step, Distributed Data Warehouse show that user needs recommended search word.
Specifically, Distributed Data Warehouse is classified to each song, special edition and singer by different dimensions, when point Cloth data warehouse finds that the operation behavior of user is relevant with certain song in data warehouse, certain special edition or certain singer When (as user has searched for singer A), determine that the song of singer A is that user needs recommended search word.
4th step, Distributed Data Warehouse are cached to search word in cache database.
Optionally, cache database can be the cache databases such as ACCESS, MYSQL, ORACLE.
5th step, when user is scanned in client or webpage, web application servers are by cache database Search word is extracted recommends user.
Specifically, when user will scan for operation, web application servers obtain search word from cache database, When webpage or client show search box, search word is shown to into user.
Referring to Figure 11, Figure 11 is a kind of composition structure of the recommendation apparatus of the multimedia search content in the embodiment of the present invention Schematic diagram, as shown in the figure the device of the embodiment of the present invention can include:
Operation acquisition module 810, for obtaining first operation of the user for destination multimedia information.
Optionally, the destination multimedia information can be destination multimedia file, the mark of the destination multimedia file The multimedia messages such as label information, multimedia search keyword.
Optionally, the behaviour of the multimedia messages is including but not limited to played, collects, sharing, paying close attention to, searching in the first operation Make.
Multimedia key word determining module 820, for determining the destination multimedia information pair according to the described first operation The label information answered is the first multimedia key word.
Optionally, label information including but not limited to the name label information of multimedia messages, time tag information, language Label information, geographical position label information, class label information etc. are for by the destination multimedia information and other multimedias The separate label information in the information area.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, operates the first operation that acquisition module 810 gets be the broadcasting destination multimedia file Operation, specifically, as shown in figure 12, multimedia key word determining module 820 can specifically include:
Playback progress information acquiring unit 821, for obtaining the playback progress information of the destination multimedia file;
First key word determining unit 822, the playback progress information for working as the destination multimedia file reach default Playing progress rate threshold value when, the label information of the destination multimedia file is defined as into the first multimedia key word.
Optionally, default playing progress rate threshold value can be equivalent for 80%, 90%, 95%.
Specifically, it is assumed that default playing progress rate threshold value is 90%, played file of the destination multimedia file for song A, When user plays the progress of song A more than 90%, then judge that user likes song A, singer's label of song A can be believed Breath, name label information or special edition label information etc. are defined as the first multimedia key word.
Optionally, the destination multimedia information can be destination multimedia file and the destination multimedia file At least one label information, operates the first operation that acquisition module 810 gets be to share or collect many matchmakers of the target The operation of body file, multimedia key word determining module 820 is specifically for the user is collected or the destination multimedia shared The label information of file is defined as the first multimedia key word;For example user collects or has shared song A, then can be by song A Singer's label information, name label information or linguistic labelses information etc. be defined as the first multimedia key word.
Optionally, the multimedia messages can be destination multimedia file and the destination multimedia file at least One label information, operates the operation that the first operation that acquisition module 810 gets can be concern label information, multimedia to close Keyword determining module 820 is specifically for being defined as the first multimedia key word by the label information that the user pays close attention to;For example use Singer B has been paid close attention at family, then singer B is defined as the first multimedia key word.
Optionally, the destination multimedia information can be multimedia search keyword, operate acquisition module 810 to get First operation can be the user using the multimedia search keyword multimedia search operate, multimedia key word Determining module 820 is specifically for working as what the user was carried out using the multimedia search keyword in the first preset time period When the number of times of multimedia search operation reaches the first preset times, the label information that the multimedia search keyword is included is true It is set to the first multimedia key word.
Optionally, the first preset time period can be 3 days, 5 days, various sections cycle time such as 7 days, and the first preset times can Think 5 times, 6 inferior number of times.
Specifically, such as the first preset time period is 3 days, and the first preset times are 5 times, when user searched for pass in 3 days The number of times of keyword C is more than 5 times, then key word C is defined as the first multimedia key word.
Multimedia search commending contents module 830, for when multimedia search hurdle is shown, first multimedia being closed Keyword or the second multimedia key word for being associated with the first multimedia key word as multimedia search commending contents to The user.
Optionally, the multimedia search commending contents module 830 is additionally operable to push institute to the association user of the user The first multimedia key word is stated, so that the corresponding terminal of the association user of the user is when multimedia search hurdle is shown, by institute State the first multimedia key word or the second multimedia key word for being associated with the first multimedia key word is used as multimedia Association user of the search commending contents to the user.
Optionally, the second multimedia key word can be with the first multimedia key word in same tables of data its His label information, i.e. other label informations that the corresponding destination multimedia file of the first multimedia key word is included, or Label information is the name label information of the second destination multimedia file of the first multimedia key word, can also be to possess and The title mark of the second destination multimedia file of the same label information of the corresponding destination multimedia file of one multimedia key word Label information, can also be to belong to same category of other label informations with the first multimedia key word.
Optionally, more than second can be given with the degree for associating of the first multimedia key word according to the second multimedia key word Media key word divides recommendation grade, recommends search content to the user by recommendation grade.
Specifically, as shown in Fig. 2 Fig. 2 is the incidence relation of the first multimedia key word and the second multimedia key word Partial picture schematic diagram, Fig. 2 enumerate the incidence relation of the first multimedia key word and the second multimedia key word by taking song as an example Certain situation.
Situation one:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is title label information a, then will song The the second multimedia key word of handss label information b, special edition label information c or linguistic labelses information d as the first recommendation grade;Will Name information b1, b2 of song B1, B2 with singer label information b, the title letter of song C1, C2 with album information c Name information d1, d2 of breath c1, c2 and song D1, D2 with linguistic labelses information d is used as the second of the second recommendation grade Multimedia key word.
Situation two:Song A has name label information a, singer label information b, special edition label information c, linguistic labelses letter Breath d.Additionally, also song B1, B2 with singer label information b, their name information is respectively b1, b2, with special edition Label information c's also has song C1, C2, and their name information is respectively c1, c2, also singing with linguistic labelses information d Bent D1, D2, their name information are respectively d1, d2, when the first multimedia key word is singer label information b, then will tool Have singer label b song B1, B2 name information b1, b2 as the first recommendation grade the second multimedia key word;Will song Name label information a of bent A, special edition label information c or linguistic labelses information d are closed as the second multimedia of the second recommendation grade Keyword;By name information c1, c2 and the song with linguistic labelses information d of song C1, C2 with special edition label information c Second multimedia key word of name information d1, d2 of D1, D2 as the 3rd recommendation grade.
Situation three:Song a1, b1, c1 are the songs in the first classification;Song d1, e1, f1 are the songs in the second classification; Song g1, h1, i1 are the songs in the 3rd classification;When the first multimedia key word is song a1, the song in first is classified Bent b1, c1 are used as the second multimedia key word.
Situation four:Singer a, b, c are the singers in the first classification, and singer e, d, f are the singers in the second classification, singer g, H, e are the singers in the 3rd classification, and when the first multimedia key word is singer a, singer b, the c in first is classified is used as the Two multimedia key words.
Situation five:Special edition a2, b2, c2 are the special editions in the first classification, and special edition e2, d2, f2 are the special editions in the second classification, Special edition g2, h2, e2 are the special editions in the 3rd classification, when the first multimedia key word is special edition a2, special in first is classified B2, c2 are collected as the second multimedia key word.
The incidence relation of the first multimedia key word and the second multimedia key word is not limited only to above-mentioned situation about enumerating, example Such as above-mentioned situation one, situation three can also be combined and draw the second multimedia key word, here is no longer illustrated elaboration.
Specifically, the first key word is for example had determined for singer B, song x, song of second key word for singer B performances Bent y and song z, when user scans for, then using singer B, song x, song y, song z as search commending contents to institute State user.
It is to be herein pointed out the recommendation apparatus of above-mentioned multimedia search content can be the entity electronic being independently arranged Equipment, or by cluster server constitute, be to realize that each unit function merges into an entity or each unit function The electronic equipment that split is arranged, the recommendation apparatus of multimedia search content at least include for data storage data base and be used for The processor of data processing, can include built-in storage medium or the storage medium being independently arranged.
Wherein, for the processor for data processing, when process is performed, microprocessor, central authorities can be adopted Processor (CPU, Central Processing Unit), digital signal processor (DSP, Digital SingnalProcessor) or programmable logic array (FPGA, Field-Programmable Gate Array) realize;It is right For storage medium, comprising operational order, the operational order can be computer-executable code, by the operational order To realize the embodiments of the present invention such as the recommended flowsheet with reference to the multimedia search content described by Fig. 1, Fig. 3 Fig. 7 or Fig. 9 In each step.
The recommendation apparatus of multimedia search content are as shown in figure 13 as an example of hardware entities.Described device includes Processor 901, storage medium 902 and at least one external communication interface 903;The processor 901, storage medium 902 with And communication interface 903 is connected by bus 904.
The processor 901 of the recommendation apparatus of multimedia search content can call the operational order in storage medium 902 to hold Row below scheme:
Obtain first operation of the user for destination multimedia information;
Determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word;
Show multimedia search hurdle when, by the first multimedia key word or with the first multimedia key word phase Second multimedia key word of association gives the user as multimedia search commending contents.
It need to be noted that be:The description of the recommendation apparatus of multimedia search content is above is referred to, with multimedia above The description of the recommendation method of search content is similar, describes with the beneficial effect of method, does not repeat.For many matchmakers of the invention The ins and outs not disclosed in the recommendation apparatus embodiment of body search content, refer to the description of the inventive method embodiment.
One of ordinary skill in the art will appreciate that all or part of flow process in realizing above-described embodiment method, can be Instruct related hardware to complete by computer program, described program can be stored in a computer read/write memory medium In, the program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..
Step in present invention method can carry out order adjustment according to actual needs, merge and delete.
Module in embodiment of the present invention device can be merged according to actual needs, divides and be deleted.
Above disclosed is only present pre-ferred embodiments, and the right model of the present invention can not be limited certainly with this Enclose, therefore the equivalent variations made according to the claims in the present invention, still belong to the scope covered by the present invention.

Claims (16)

1. a kind of recommendation method of multimedia search content, it is characterised in that methods described includes:
Obtain first operation of the user for destination multimedia information;
Determine that the corresponding label information of the destination multimedia information is the first multimedia key word according to the described first operation;
When multimedia search hurdle is shown, it is associated by the first multimedia key word or with the first multimedia key word The second multimedia key word as multimedia search commending contents give the user.
2. the method for claim 1, it is characterised in that the destination multimedia information include destination multimedia file with And at least one label information of the destination multimedia file, first operation is the broadcasting destination multimedia file Operation;
It is described to determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word includes:
Obtain the playback progress information of the destination multimedia file;
When the playback progress information of the destination multimedia file reaches default playing progress rate threshold value, by the target many matchmakers The label information of body file is defined as the first multimedia key word.
3. the method for claim 1, it is characterised in that the destination multimedia information include destination multimedia file with And at least one label information of the destination multimedia file, first operation is to share or collect the destination multimedia The operation of file;
It is described to determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word includes:
The label information of the destination multimedia file that the user is collected or shared is defined as the first multimedia key word.
4. the method for claim 1, it is characterised in that the destination multimedia information include destination multimedia file with And at least one label information of the destination multimedia file, first operation is concern at least one label information Operation;
It is described to determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word includes:
The label information that the user pays close attention to is defined as into the first multimedia key word.
5. the method for claim 1, it is characterised in that the destination multimedia information includes that multimedia search is crucial Word, first operation are operated using the multimedia search of the multimedia search keyword for the user;
It is described to determine that the corresponding label information of the destination multimedia information is that the first multimedia is crucial according to the described first operation Word includes:
When the multimedia search that the user is carried out using the multimedia search keyword in the first preset time period is operated Number of times when reaching the first preset times, the label information that the multimedia search keyword is included is defined as into the first multimedia Key word.
6. the method as described in any one of claim 1-5, it is characterised in that methods described also includes:
The first multimedia key word is pushed to the association user of the user, so that the association user of the user is corresponding Terminal is associated by the first multimedia key word or with the first multimedia key word when multimedia search hurdle is shown The second multimedia key word as multimedia search commending contents to the user association user.
7. the method as described in any one of claim 1-5, it is characterised in that methods described also includes:
Obtain multimedia search record of the association user of the user in the second preset time period, the multimedia search note Record includes the multimedia search keyword that each search operation is used;
The searched number of times of each multimedia search keyword in the multimedia search record is counted respectively;
When the searched number of times of the destination multimedia search key in multimedia search record is more than the second preset times When, using the destination multimedia search key as the first multimedia key word.
8. method as claimed in claims 6 or 7, it is characterised in that the association user of the user includes:
The social good friend user or the user with the user in same preset geographical position range of the user.
9. a kind of device of multimedia search content, it is characterised in that described device includes:
Operation acquisition module, for obtaining first operation of the user for destination multimedia information.
Multimedia key word determining module, for determining the corresponding label of the destination multimedia information according to the described first operation Information is the first multimedia key word;
Multimedia search commending contents module, for when multimedia search hurdle is shown, by the first multimedia key word or The second multimedia key word being associated with the first multimedia key word gives the use as multimedia search commending contents Family.
10. device as claimed in claim 9, it is characterised in that the destination multimedia information includes destination multimedia file And at least one label information of the destination multimedia file, the operation acquisition module is specifically for obtaining the user Play the operation of the destination multimedia file;
The multimedia key word determining module includes:
Playback progress information acquiring unit, for obtaining the playback progress information of the destination multimedia file;
First key word determining unit, for when the destination multimedia file playback progress information reach it is default play into During degree threshold value, the label information of the destination multimedia file is defined as into the first multimedia key word.
11. devices as claimed in claim 9, it is characterised in that the destination multimedia information includes destination multimedia file And at least one label information of the destination multimedia file, the operation acquisition module is specifically for obtaining the user Share or collect the operation of the destination multimedia file;
The multimedia key word determining module specifically for:
The label information of the destination multimedia file that the user is collected or shared is defined as the first multimedia key word.
12. devices as claimed in claim 9, it is characterised in that the destination multimedia information includes destination multimedia file And at least one label information of the destination multimedia file, the first operation acquisition module is specifically for described in acquisition User pays close attention to the operation of at least one label information;
The multimedia key word determining module specifically for:
The label information that the user pays close attention to is defined as into the first multimedia key word.
13. devices as claimed in claim 9, it is characterised in that the destination multimedia information includes that multimedia search is crucial Word, the first operation acquisition module are searched using the multimedia of the multimedia search keyword specifically for obtaining the user Rope is operated;
The multimedia key word determining module specifically for:
When the multimedia search that the user is carried out using the multimedia search keyword in the first preset time period is operated Number of times when reaching the first preset times, the label information that the multimedia search keyword is included is defined as into the first multimedia Key word.
14. devices as described in any one of claim 9-13, it is characterised in that the multimedia search commending contents module is also For:
The first multimedia key word is pushed to the association user of the user, so that the association user of the user is corresponding Terminal is associated by the first multimedia key word or with the first multimedia key word when multimedia search hurdle is shown The second multimedia key word as multimedia search commending contents to the user association user.
15. devices as described in any one of claim 9-13, it is characterised in that described device also includes:
Search record acquisition module, for obtaining multimedia search of the association user of the user in the second preset time period Record, the multimedia search record include the multimedia search keyword that each search operation is used;
Searching times statistical module, for counting each multimedia search keyword in the multimedia search record respectively Searched number of times;
Multimedia key word determining module is additionally operable to the destination multimedia search key in the multimedia search is recorded When searched number of times is more than the second preset times, using the destination multimedia search key as the first multimedia key word.
16. devices as described in claims 14 or 15, it is characterised in that the association user of the user includes:
The social good friend user or the user with the user in same preset geographical position range of the user.
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