CN102298616A

CN102298616A - Method and device for providing related sub links in search result

Info

Publication number: CN102298616A
Application number: CN2011102168338A
Authority: CN
Inventors: 吕炳潮; 宗骁
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-07-29
Filing date: 2011-07-29
Publication date: 2011-12-28
Anticipated expiration: 2031-07-29
Also published as: CN103886017A; CN102298616B; CN103886017B

Abstract

The invention aims to provide a method and device for providing related sub links in a search result. The method comprises the following steps: searching by a providing device according to inquiry information input by a user, so as to obtain one or a plurality of search results, and one or a plurality of related sub link information in at least one search result; carrying out matched inquiry in the one or a plurality of sub link information according to the inquiry information, so as to acquire at least one sub link information matched with the inquiry information; and providing one or a plurality of search results and at least one related sub link information to the user. Compared with the prior art, the method and device provided by the invention can be used for shortening the path to acquire webpage information corresponding to the sub links of the related webpages, when the user searches the related webpages, and improving the accuracy and efficiency of website popularization.

Description

A kind of method and apparatus that is used for providing the correlator link at Search Results

Technical field

The present invention relates to the web search technology, relate in particular to the technology that is used for providing the correlator link at Search Results.

Background technology

In traditional search technique, the network equipment is searched for based on user inquiring information usually, obtains one or more Search Results, this Search Results be generally have with Query Information in the title, the website and the corresponding descriptor of content of keyword coupling.

Yet, many websites can be issued some lastest imformations or promotion message frequently, for example the department store website can release some should season sales promotion information, the electronic equipment of new commodity sell that the website also can be released some equipment informations of discount frequently, the cinema circuits website can be released some up-to-date film information, game website at any time and also can release some new sales promotion information directly to households.Usually, when the user utilizes the subscriber equipment online to search for, can only obtain the Search Results that some comprise website and text description thereof, after clicking Search Results, be redirected to its corresponding site home page subsequently, on its homepage, browse subsequently, and be redirected to the subpage frame of correspondence once more by some sublinks of further click after, just can know corresponding some last word information or sales promotion information, whole process is consuming time, thereby and because the user still may be submerged in a large amount of irrelevant informations forfeiture when browsing to the concern and the interest of the sales promotion information of website key on the site home page that is redirected.

Traditional search engine makes the user need repeatedly click different Search Results and browse a large amount of sublink pages on its corresponding website and could obtain information needed, not only expend the time that the user searches for, also feasible corresponding website, especially use the website of search extension service, can not provide its up-to-date and the most popular information for the user who searches for its website more efficient and exactly, for example, the leading action message page, sales promotion/hot-sale products information page.

Therefore, how in Search Results, to provide the correlator link to become the problem of needing solution badly.

Summary of the invention

The objective of the invention is in search results pages, to provide the correlator link.

According to an aspect of the present invention, provide a kind of computer implemented method that is used for providing at Search Results the correlator link, wherein, this method may further comprise the steps:

A searches for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;

B carries out matching inquiry according to described Query Information in described one or more sublink information, obtain at least one the sublink information that is complementary with described Query Information;

C offers described user with described one or more Search Results and relevant described at least one sublink information thereof.

According to another aspect of the present invention, also provide a kind of equipment that is used for providing at Search Results the correlator link, wherein, this equipment comprises:

First deriving means is used for searching for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;

The sublink deriving means is used for according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information that is complementary with described Query Information;

Generator is used for described one or more Search Results and relevant described at least one sublink information thereof are offered described user.

As mentioned above, compared with prior art, one aspect of the present invention can shorten the user obtains the corresponding info web of sublink on it when Explore Related Sites path, thereby improve the speed that it obtains relevant information; On the other hand, often purpose is stronger owing to the user who enters by the click sublink, and its possibility that transforms valid customers is also higher, therefore also can improve its attention rate to the website important information of user, thereby improves the degree of accuracy and the efficient of website promotion.

Description of drawings

By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 is the equipment synoptic diagram that the correlator link is provided according to one aspect of the invention in Search Results;

Fig. 2 is in accordance with a preferred embodiment of the present invention the equipment synoptic diagram that correlator link is provided in Search Results;

Fig. 3 is according to a further aspect of the present invention the method flow diagram that correlator link is provided in Search Results;

Fig. 4 is in accordance with a preferred embodiment of the present invention the method flow diagram that correlator link is provided in Search Results.

Fig. 5 is in accordance with a preferred embodiment of the present invention the exemplary plot that correlator link is provided in Search Results.

Fig. 6 is in accordance with a preferred embodiment of the present invention the exemplary plot that correlator link is provided in Search Results.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 is the equipment synoptic diagram that the correlator link is provided according to one aspect of the invention in Search Results.Provide equipment 1 to comprise first deriving means 11, sublink deriving means 12 and generator 13.At this, provide equipment 1 to include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on a large amount of computing machines of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

Particularly, first deriving means 11 is searched for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information.More specifically, first deriving means 11 is for example searched in the network index database by the Query Information of subscriber equipment input according to the user, to obtain one or more Search Results, at this, Search Results be generally have with Query Information in the title, the website and the corresponding descriptor of content of keyword coupling; When comprising the sublink information of some of them Search Results in the network index database, first deriving means 11 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description the thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment can be based on communicating by letter between the equipment 1 is provided, but is not limited to, such as the packet data transmission of ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keywords, preferably, also can comprise the conjunctive word between the keyword.At this, the ordering of described one or more Search Results can be sorted according to various searching algorithms, for example according to the ordering of traditional clicking rate algorithm, sort, sort according to " super chain " searching algorithm of Baidu according to " PageRank " searching algorithm (referring to U.S. Pat 6285699, " Method for node ranking in a linked database ") of Google.

In one example, the user at first visits some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, behind the Baidu.com, in the search column of this search website homepage, perhaps by input inquiry keyword " Beijing hotel reservation " in the local search hurdle that embeds browser, subscriber equipment obtains this searching keyword, and it is sent to the equipment 1 that provides as query requests, for example, it can be encapsulated as the http request message also passes through such as http, the equipment 1 that provides is provided https communication protocol, then, first deriving means, 11 real-time listenings of equipment 1 are provided and receive this query requests, then, resolve and extract the searching keyword in this query requests, subsequently, first deriving means 11 carries out matching inquiry to obtain a plurality of Search Results according to this searching keyword in the network index database, and obtain one of them sublink information, comprise the recommendation of characteristic hotel, Beijing such as the Search Results of certain online booking website, exclusively favour hotel economizes 10% again, preferential elaboration hotel, Beijing etc.At this, described network index database is used for storage and reaches the sublink information of being somebody's turn to do (a bit) Search Results with the corresponding Search Results of various Query Informations, and this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

Those skilled in the art will be understood that the encapsulation format of above-mentioned request message, the mode of Search Results and sublink information thereof of obtaining are only for giving an example; the encapsulation format of other request messages existing or that may occur from now on, obtain Search Results and sublink information thereof mode as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Subsequently, sublink deriving means 12 carries out matching inquiry according to described Query Information in described one or more sublink information, obtains at least one the sublink information that is complementary with described Query Information.Particularly, sublink deriving means 12 is for example with the some searching keywords in the Query Information of user's input, in the one or more link informations relevant that first deriving means 11 obtains, carry out matching inquiry with certain Search Results, with at least one the sublink information that obtains to be complementary with this Query Information, wherein, the condition that sublink information and described Query Information are complementary includes but not limited to:

1) only when all appearance in sublink information of this plurality of keywords, this sublink information is considered as being complementary with described Query Information;

2) any or a plurality of keyword occur in sublink information in this plurality of keywords, then this sublink information are considered as being complementary with described Query Information.

In one example, searching keyword in the Query Information comprises " finance and economics ", " news ", and 3 correlator link informations of certain website comprise in the Search Results that first deriving means 11 obtains: " global financial and economic news ", " Chinese finance and economics top ten news stories incident ", " news channel ", sublink deriving means 12 carries out the string matching inquiry successively with these 2 keywords in described 3 sub-link informations, only all the match is successful in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories incident " for these 2 keywords as a result, thus with it as the sublink information that is complementary with this Query Information.In another example, searching keyword in the Query Information comprises " digital product ", " sales promotion ", and 2 correlator link informations of certain Search Results that first deriving means 11 obtains comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", sublink deriving means 12 carries out the string matching inquiry successively with these 2 keywords in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for keyword " digital product " as a result, the match is successful and " sales promotion " is in sublink information " 2011 summer sales promotion ", then with it all as the sublink information that is complementary with this Query Information.

Those skilled in the art will be understood that the above-mentioned mode of sublink information of obtaining is only for giving an example; other existing or modes of obtaining sublink information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Then, generator 13 offers described user with described one or more Search Results and relevant described at least one sublink information thereof.Particularly, generator 13 adopts any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc. offer the user with the Search Results of first deriving means, 11 acquisitions and at least one sublink information relevant with this Search Results of sublink deriving means 12 acquisitions.With the screen display is example, generator 13 is with one or more Search Results and relevant described at least one sublink information thereof, utilize page technology, such as JSP, ASP or PHP, offer described subscriber equipment by certain format, for example offer subscriber equipment, browse for the user with forms such as link, page text.Those skilled in the art will be understood that the above-mentioned mode of Search Results and correlator link thereof that provides is only for giving an example; other existing or modes that the link of Search Results and correlator thereof is provided that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, be to work continuously between first deriving means 11, sublink deriving means 12 and the generator 13.Particularly, first deriving means 11 is searched for according to the Query Information of user input constantly, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information; Subsequently, sublink deriving means 12 carries out matching inquiry also constantly according to described Query Information in described one or more sublink information, obtains at least one the sublink information that is complementary with described Query Information; Then, generator 13 also offers described user with described one or more Search Results and relevant described at least one sublink information thereof constantly; At this, it will be understood by those skilled in the art that " continuing " is meant that each device constantly is provided respectively by the obtaining of the obtaining of Search Results, sublink information, and the providing of Search Results and correlator link thereof, until satisfying predetermined stoppage condition, for example first deriving means 11 stops obtaining Search Results and sublink information thereof in a long time.

(with reference to Fig. 1) in a preferred embodiment, provide equipment 1 also to comprise the collator (not shown), this collator sorts to described at least one sublink information according to first pre-defined rule, to determine putting in order of described at least one sublink information; Subsequently, generator 13 offers described user with described one or more Search Results and the relative part or all of sublink information that has in this described at least one sublink information that puts in order.Followingly the preferred embodiment is described in detail with reference to Fig. 1, wherein, first deriving means 11 is searched for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information; Then, sublink deriving means 12 carries out matching inquiry according to described Query Information in described one or more sublink information, obtains at least one the sublink information that is complementary with described Query Information; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of first deriving means 11 among the described embodiment of Fig. 1 and sublink deriving means 12, does not give unnecessary details and do not do.

Particularly, collator is according to first pre-defined rule, for example sublink deriving means 12 at least one sublink information that is associated with certain Search Results that obtain are sorted, to determine putting in order of described at least one sublink information, wherein, described first pre-defined rule based on, but be not limited to the accumulative total click volume of sublink information, the information such as the click frequency of sublink information; Subsequently, generator 13 one or more Search Results that first deriving means 11 is provided and relatively offer described user through the part or all of sublink information at least one sublink information of collator ordering.

In one example, first pre-defined rule is that the antithetical phrase link information extremely sorts from big for a short time by its accumulative total click volume, and the Search Results that first deriving means 11 obtains is a news website, and its 3 relevant strip link informations comprise:

The L1 sports news;

The L2 entertainment news;

The military news of L3;

Collator is by carrying out statistical study to the history access record of above-mentioned sub-link information in the certain hour interval, the accumulative total click volume that obtains sublink information L1, L2 and L3 is followed successively by 10000 times, 20000 times and 5000 times, and determines that thus putting in order of this 3 strip link information is L2, L1, L3; Subsequently, generator 13 is by such as the parton link information of page technology such as ASP, JSP, PHP after with this Search Results and ordering, and as L2, L1, or all sublink information offers subscriber equipment, browses for the user.

Those skilled in the art will be understood that above-mentioned sublink is sorted and the mode of Search Results and correlator link thereof is provided only is for example; other sublinks existing or that may occur from now on orderings or Search Results is provided and the mode of correlator link as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

At this, need to prove that the example that the every numerical value in giving an example acts on as an illustration is only for understanding the present invention, the True Data during not as practical application.If no special instructions, the function of other local numerical value that occur for simplicity's sake, repeats no more with identical herein herein.

Preferably, described first pre-defined rule based on, but be not limited to, below each sorts to described at least one sublink information at least:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, as if the accumulative total click volume of this first pre-defined rule based on sublink information, then collator can according to by the few order of as many as, sort to described sublink information according to described sublink information accumulative total click volume in history.If this first pre-defined rule is based on the click frequency of sublink information, then collator can according to by the few order of as many as, sort to described sublink information according to the click frequency of described sublink information in certain historical time section.If this first pre-defined rule is based on the update time of sublink information, then collator will be given higher sequencing weight to nearer sublink information update time.If this first pre-defined rule is based on such as user related informations such as user property, user preferences, then collator for example will be given higher ordering weight to the sublink information that is complementary with user preference.Those skilled in the art will be understood that above-mentioned every first pre-defined rule not only can be used for collator antithetical phrase link information separately and sort, and multinomial combination wherein can also be used for collator antithetical phrase link information and sort.Those skilled in the art will be understood that above-mentioned first pre-defined rule only for for example, and other existing or first pre-defined rules that may occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Preferably, described user related information can include but not limited to following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that the user imports in advance, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that the user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is write down and added up the previous search of user and clicks browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises user device IP address, and it can reflect the current region of living in of this user, can obtain by providing equipment 1 to detect subscriber equipment in real time.At this, the mode that provides equipment 1 to obtain this user related information includes but not limited to: obtain in the left log-on message during according to the user by the subscriber equipment log-on webpage, or according to during the user is by the subscriber equipment browsing page by obtaining or the like in user's historical behavior information of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can be used for sublink deriving means 12 separately one or more sublink information of certain Search Results are sorted, and multinomial combination wherein can also be used for sublink deriving means 12 one or more sublink information of certain Search Results are sorted.Those skilled in the art will be understood that above-mentioned user related information only for giving an example, and other user related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

By sorting according to above-mentioned user related information antithetical phrase link information, and the sublink information after will sorting offers the user, helps to improve the accuracy that the user obtains the correlator link, thereby promotes user experience.

More preferably, provide equipment 1 to comprise that also quantity determines the device (not shown), wherein, this quantity is determined device according to second pre-defined rule, determines to offer the quantity of described user's sublink information,

Wherein, described second pre-defined rule based on, but be not limited to, below at least each:

The type of-described sublink information;

The space of the described sublink information of-displaying;

-user related information.

Particularly, quantity is determined device according to second pre-defined rule, and a plurality of sublink information after the ordering that obtains based on collator determine to offer the quantity of described user's sublink information;

When the type of this second pre-defined rule based on described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., for example, if the forward sublink information of ordering mostly is picture/mb-type, then under the situation that spacial flex is fixed, quantity determines that device offers minimizing the quantity of user's sublink information.

When the space of this second pre-defined rule based on this sublink information of displaying, for example, sublink information will offer the user by mobile device, and because of the restriction of its spacial flex, quantity determines that device offers minimizing the quantity of user's sublink information.

When this second pre-defined rule based on such as user preference, user related informations such as user's history information, then quantity determines that device for example can be with the displaying quantity of the sublink that is provided with in the user preference quantity as the sublink information that offers described user.

Those skilled in the art will be understood that, above-mentioned every second pre-defined rule not only can be used for quantity separately and determine that device determines to offer the quantity of user's sublink information, multinomial combination wherein can also be used for quantity and determine that device determines to offer the quantity of user's sublink information.

Those skilled in the art will be understood that also the mode of above-mentioned definite sublink information content and second pre-defined rule only are for example; other are existing or may occur the mode of stator link information quantity really or second pre-defined rule from now on as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, provide equipment 1 also to comprise the second deriving means (not shown), wherein, this second deriving means can be promoted relevant information according to the pairing search of described Search Results, obtains described one or more sublink information.Particularly, Search Results and sublink information thereof that second deriving means obtains according to first deriving means 11, for example promote and carry out matching inquiry in the storehouse this Search Results is pairing to be promoted that budget, search promote that the sublink popularization time is provided with etc. such as search relevant information is promoted in search to obtain in search, and in view of the above, from this sublink information, optimize and to merge the sublink information that offers the user with this Search Results.In one example, Search Results is an online shopping site, it has 20 associated strip link informations, second deriving means is promoted in the storehouse in search according to the identification information of this Search Results and is carried out matching inquiry, to obtain the popularization budget of this online shopping site, if this popularization budget balances is higher than default budget threshold value, then second deriving means selects preceding 10 strip link informations as the sublink information that will offer the user from alternative sublink information; If this popularization budget balances is lower than default budget threshold value, then second deriving means only selects preceding 5 strip link informations as the sublink information that will offer the user from alternative sublink information.At this, described search is promoted the existing search of library storage and is promoted client's search popularization and relevant information thereof, and this search is promoted the storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the above-mentioned mode of sublink information of obtaining is only for giving an example; other existing or modes of obtaining sublink information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Described search promote relevant information include but not limited to following at least each:

The affiliated trade information of-described search popularization;

The popularization configuration information of-described search popularization;

The popularization budget information of-described search popularization.

Particularly, the affiliated trade information that relevant information comprises that described search is promoted is promoted in described search, for example, industry under second deriving means can be promoted according to this search, in the industry information bank, carry out matching inquiry and promote record with the search that obtains the sector, and this search popularization record is carried out statistical study promote the sublink information content that the period offers the user in difference, and determine to offer user's sublink information in view of the above to obtain it.The popularization configuration information that relevant information comprises that described search is promoted is promoted in described search, offers user's sublink quantity during it includes but not limited to once search for, the popularization period of each sublink etc.The popularization budget information that relevant information comprises that described search is promoted is promoted in described search, and it includes but not limited to the popularization budget of this search popularization sublink information, the popularization duration that sublink information is promoted in this search etc.Those skilled in the art will be understood that above-mentioned every search promotes relevant information and not only can be used for second deriving means separately and obtain sublink information, multinomial combination wherein can also be used for second deriving means and obtain sublink information.Those skilled in the art will be understood that it only is for example that relevant information is promoted in above-mentioned search; other search existing or that may occur are from now on promoted relevant informations as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, second deriving means also can be promoted relevant information according to the pairing search of described Search Results, from promote with the corresponding search of described Search Results that the client provides in advance with the corresponding sublink information of described Search Results optimize described one or more sublink information.Particularly, the Search Results that second deriving means obtains according to first deriving means 11, for example obtain with the corresponding search of this Search Results and promote the sublink information that the client provides in advance, and it is pairing such as searching for the popularization budget, search for search popularization relevant informations such as the popularization sublink popularization time is provided with, from the sublink information that this provides in advance, optimize the sublink information that is used for offering the user with this Search Results merging according to this Search Results.At this, obtain the mode that described search promotes the sublink information that the client provides in advance and include but not limited to: 1) promote the storehouse inquiry and obtain the sublink information that this provides in advance from search; 2) server of visiting this search popularization client by the communication interface of agreement is with the sublink information obtaining this and provide in advance etc., and this communication interface includes, but not limited to the API (application programming interface) that this server provides in advance.In one example, Search Results is the clothes department store, second deriving means with the identification information of this Search Results as input parameter, the API that provides in advance by the server that calls this clothes department store is to obtain the 5 strip link informations corresponding with this Search Results, then, be provided with comprising this 5 strip link information popularization period separately in the corresponding search popularization of this Search Results relevant information, then second deriving means is selected from this 5 strip link information and is satisfied the 3 strip link informations of current time in it promotes period as the sublink information that will offer the user.Those skilled in the art will be understood that the above-mentioned mode of sublink information of obtaining is only for giving an example; other existing or modes of obtaining sublink information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Fig. 2 is in accordance with a preferred embodiment of the present invention the equipment synoptic diagram that correlator link is provided in Search Results, wherein, provide also to comprise link information selecting arrangement 14 ' and resource exhibiting device 15 ' in the equipment 1.At this, install 11 '-13 ' identically with reference to the content of the described device of Fig. 1 11-13 shown in Fig. 2 with the front, for simplicity's sake, be contained in this with way of reference, do not give unnecessary details and do not do.

Particularly, link information selecting arrangement 14 ' obtains the described sublink information that the user selects; Then, resource exhibiting device 15 ' will show described user with the corresponding resource of described sublink information according to described sublink information.

More specifically, link information selecting arrangement 14 ' for example carries out the message event that user interactions is selected certain sublink information by the real-time listening user by the subscriber equipment with one or more sublink information of display of search results, to obtain the sublink information that the user selects, perhaps directly read the sublink information of user's selection termly from third party device by the communication mode of agreement, wherein, the mode of user's chooser link information includes but not limited to:

The i cursor hovers is on selected sublink information;

The selected sublink information of ii mouse-click;

The iii keyboard is imported the numbering of selected sublink information etc.;

Then, the sublink information that resource exhibiting device 15 ' provides according to link information selecting arrangement 14 ', for example by visiting and obtaining the resource of this sublink information by HTML (Hypertext Markup Language) (http) link, this resource includes but not limited to the page, document, image, audio file etc.; Then, resource exhibiting device 15 ' is by page technology, for example JSP, ASP, PHP technology, with described resource with forms such as page form, suspension window or thumbnails, be embedded among the result of page searching or on, offer described subscriber equipment, browse for the user.

Preferably, if described Search Results is promoted for search, then resource exhibiting device 15 ' can be promoted the sublink information ways of presentation that the client sets in advance according to search, as suspension window, thumbnail etc., described sublink information is offered described subscriber equipment.

Those skilled in the art will be understood that the above-mentioned mode of sublink information and displaying sublink resource of obtaining is only for giving an example; other the existing or sublink information of obtaining that may occur from now on and the mode of showing the sublink resource are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, provide equipment 1 to comprise that also exhibition method determines the device (not shown), this exhibition method is determined device according to user related information, determines the exhibition method with the corresponding resource of described sublink information; Described resource exhibiting device 15 ' will show described user also according to described sublink information with the corresponding resource of described sublink information according to described exhibition method.More specifically, exhibition method determines that the device basis is such as user related informations such as user preference setting, user's historical behavior records, determine the exhibition method of the pairing resource of sublink information, as be showed in suspension window on the sublink information, be illustrated in the below of sublink information etc.; Subsequently, resource exhibiting device 15 ' is determined the exhibition method of the pairing resource of sublink information that device provides this resource to be showed the user based on exhibition method.In one example, exhibition method determines that device is by carrying out statistical study to user's historical behavior record, the pairing resource majority of sublink information that the acquisition user browses in history is showed in the suspension window on this sublink information, and determines the exhibition method of this resource in view of the above; Subsequently, resource exhibiting device 15 ' is showed in the pairing resource of this sublink in the suspension window on this sublink, and is presented on the subscriber equipment, browses for the user.

Those skilled in the art will be understood that above-mentioned sublink information definite mode of exhibition method of corresponding resource only for for example; definite mode of the exhibition method of the pairing resource of other sublink information existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, described exhibition method can include but not limited to following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

Particularly, described exhibition method comprises the bottom that is showed in described Search Results, for example, is showed in the bottom of the result of page searching at Search Results place.Preferably, also can be showed in the top of this result of page searching.Described exhibition method comprises and is showed in the suspension window, and wherein, this suspension window can be to show in certain fixing zone of the result of page searching at sublink information place, also can be set by the user or determines according to the position of browsing object.Preferably, its window size can be regulated.Described exhibition method comprises being showed in down opens up the space, and at this, described exhibition down space means the spacial flex that can dynamically stretch and bounce back in the result of page searching at sublink information place.In one example, as shown in Figure 5, when the user triggers the displaying of the pairing resource of this sublink by cursor is placed on the sublink information " trend smart mobile phone order ", below this sublink information, will stretch out the spacial flex that is used to show this resource, and the display position of original other guide will move down correspondingly under this sublink information; As shown in Figure 6, when cursor leaves this sublink information, this spacial flex will bounce back to close the displaying of this resource, simultaneously, this other guide will on move to its original position display in this page.Those skilled in the art will be understood that above-mentioned exhibition method only for giving an example, and other exhibition methods existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

Those skilled in the art will be understood that above-mentioned first deriving means and second deriving means only are example, and in practice, they can be two independently modules, also can be integrated in the module.

Fig. 3 is according to a further aspect of the present invention the method flow diagram that correlator link is provided in Search Results.

Particularly, in step S1, provide equipment 1 to search for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information.More specifically, in step S1, for example provide equipment 1 to search in the network index database by the Query Information of subscriber equipment input according to the user, to obtain one or more Search Results, at this, Search Results be generally have with Query Information in the title, the website and the corresponding descriptor of content of keyword coupling; When comprising the sublink information of some of them Search Results in the network index database, in step S1, provide equipment 1 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description the thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment can be based on communicating by letter between the equipment 1 is provided, but is not limited to, such as the packet data transmission of ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keywords, preferably, also can comprise the conjunctive word between the keyword.At this, the ordering of described one or more Search Results can be sorted according to various searching algorithms, for example according to the ordering of traditional clicking rate algorithm, sort, sort according to " super chain " searching algorithm of Baidu according to " PageRank " searching algorithm (referring to U.S. Pat 6285699, " Method for node ranking in a linked database ") of Google.

In one example, the user at first visits some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, behind the Baidu.com, in the search column of this search website homepage, perhaps by input inquiry keyword " Beijing hotel reservation " in the local search hurdle that embeds browser, subscriber equipment obtains this searching keyword, and it is sent to the equipment 1 that provides as query requests, for example, it can be encapsulated as the http request message also passes through such as http, the equipment 1 that provides is provided https communication protocol, then, in step S1, equipment 1 real-time listening is provided and receives this query requests, then, resolve and extract the searching keyword in this query requests, subsequently, in step S1, provide equipment 1 in the network index database, to carry out matching inquiry to obtain a plurality of Search Results according to this searching keyword, and obtain one of them sublink information, comprise the recommendation of characteristic hotel, Beijing such as the Search Results of certain online booking website, exclusively favour hotel economizes 10% again, preferential elaboration hotel, Beijing etc.At this, described network index database is used for storage and reaches the sublink information of being somebody's turn to do (a bit) Search Results with the corresponding Search Results of various Query Informations, and this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

Subsequently, in step S2, provide equipment 1, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information that is complementary with described Query Information according to described Query Information.Particularly, for example with the some searching keywords in the Query Information of user's input, carry out matching inquiry in one or more link informations relevant that in step S1, obtain at it with certain Search Results, with at least one the sublink information that obtains to be complementary with this Query Information, wherein, the condition that sublink information and described Query Information are complementary includes but not limited to:

In one example, searching keyword in the Query Information comprises " finance and economics ", " news ", and in step S1, provide 3 correlator link informations of certain website in the Search Results that equipment 1 obtains to comprise: " global financial and economic news ", " Chinese finance and economics top ten news stories incident ", " news channel ", in step S2, provide equipment 1 that these 2 keywords are carried out the string matching inquiry successively in described 3 sub-link informations, only all the match is successful in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories incident " for these 2 keywords as a result, thus with it as the sublink information that is complementary with this Query Information.In another example, searching keyword in the Query Information comprises " digital product ", " sales promotion ", and in step S1, provide 2 correlator link informations of certain Search Results of equipment 1 acquisition to comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", in step S2, provide equipment 1 that these 2 keywords are carried out the string matching inquiry successively in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for keyword " digital product " as a result, the match is successful and " sales promotion " is in sublink information " 2011 summer sales promotion ", then with it all as the sublink information that is complementary with this Query Information.

Then, in step S3, provide equipment 1 that described one or more Search Results and relevant described at least one sublink information thereof are offered described user.Particularly, in step S3, provide equipment 1 to adopt any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc. offer the user with its Search Results that obtains and at least one sublink information relevant with this Search Results of obtaining in step S2 in step S1.With the screen display is example, in step S3, provide equipment 1 with one or more Search Results and relevant described at least one sublink information thereof, utilize page technology, such as JSP, ASP or PHP, offer described subscriber equipment by certain format, for example offer subscriber equipment, browse for the user with forms such as link, page text.Those skilled in the art will be understood that the above-mentioned mode of Search Results and correlator link thereof that provides is only for giving an example; other existing or modes that the link of Search Results and correlator thereof is provided that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, be to work continuously between above-mentioned each step.Particularly, in step S1, provide equipment 1 to search for according to the Query Information of user input constantly, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information; Subsequently, in step S2, provide equipment 1, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information that is complementary with described Query Information also constantly according to described Query Information; Then, in step S3, provide equipment 1 also constantly described one or more Search Results and relevant described at least one sublink information thereof to be offered described user; At this, it will be understood by those skilled in the art that " continuing " is meant that each step constantly is provided respectively by the obtaining of the obtaining of Search Results, sublink information, and the providing of Search Results and correlator link thereof, until satisfying predetermined stoppage condition, for example provide equipment 1 to stop obtaining in a long time to Search Results and sublink information thereof.

(with reference to Fig. 3) in a preferred embodiment, this process also comprises step S6 (not shown), in step S6, provides equipment 1 according to first pre-defined rule, described at least one sublink information is sorted, to determine putting in order of described at least one sublink information; Subsequently, in step S3, provide equipment 1 that described one or more Search Results and the relative part or all of sublink information that has in this described at least one sublink information that puts in order are offered described user.Followingly the preferred embodiment is described in detail with reference to Fig. 3, wherein, in step S 1, provide equipment 1 to search for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information; Then, in step S2, provide equipment 1, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information that is complementary with described Query Information according to described Query Information; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of step S1 and step S2 among the described embodiment of Fig. 3, does not give unnecessary details and do not do.

Particularly, in step S6, provide equipment 1 according to first pre-defined rule, at least one sublink information that is associated with certain Search Results of for example it being obtained in step S2 sorts, to determine putting in order of described at least one sublink information, wherein, described first pre-defined rule based on, but be not limited to the accumulative total click volume of sublink information, the information such as the click frequency of sublink information; Subsequently, in step S3, provide equipment 1 that the part or all of sublink information in its one or more Search Results that provide in step S1 and its at least one sublink information that sorts in step S6 of relative process is offered described user.

In one example, first pre-defined rule is that the antithetical phrase link information extremely sorts from big for a short time by its accumulative total click volume, and in step S1, it is news website that equipment 1 Search Results is provided, and its 3 relevant strip link informations comprise:

The L1 sports news;

The L2 entertainment news;

The military news of L3;

In step S6, provide equipment 1 by the history access record of above-mentioned sub-link information in the certain hour interval is carried out statistical study, the accumulative total click volume that obtains sublink information L1, L2 and L3 is followed successively by 10000 times, 20000 times and 5000 times, and determines that thus putting in order of this 3 strip link information is L2, L1, L3; Subsequently, in step S3, provide equipment 1 by such as the parton link information of page technology such as ASP, JSP, PHP after with this Search Results and ordering, as L2, L1, or all sublink information offers subscriber equipment, browses for the user.

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, if this first pre-defined rule then in step S6, provides equipment 1 according to by the few order of as many as, described sublink information to be sorted according to described sublink information accumulative total click volume in history based on the accumulative total click volume of sublink information.If this first pre-defined rule then in step S6, provides equipment 1 according to by the few order of as many as, described sublink information to be sorted according to the click frequency of described sublink information in certain historical time section based on the click frequency of sublink information.If this first pre-defined rule then in step S6, provides equipment 1 to give higher sequencing weight to nearer sublink information update time based on the update time of sublink information.If this first pre-defined rule is based on such as user related informations such as user property, user preferences,, for example provide equipment 1 to give higher ordering weight to the sublink information that is complementary with user preference then at step S6.Those skilled in the art will be understood that above-mentioned every first pre-defined rule not only can be used to provide equipment 1 antithetical phrase link information to sort separately, can also be used to provide equipment 1 antithetical phrase link information to sort multinomial combination wherein.Those skilled in the art will be understood that above-mentioned first pre-defined rule only for for example, and other existing or first pre-defined rules that may occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

More preferably, described user related information can include but not limited to following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that the user imports in advance, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that the user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is write down and added up the previous search of user and clicks browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises user device IP address, and it can reflect the current region of living in of this user, can obtain by providing equipment 1 to detect subscriber equipment in real time.At this, the mode that provides equipment 1 to obtain this user related information includes but not limited to: obtain in the left log-on message during according to the user by the subscriber equipment log-on webpage, or according to during the user is by the subscriber equipment browsing page by obtaining or the like in user's historical behavior information of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can be used for providing equipment 1 that one or more sublink information of certain Search Results are sorted separately, can also be used for providing equipment 1 that one or more sublink information of certain Search Results are sorted multinomial combination wherein.Those skilled in the art will be understood that above-mentioned user related information only for giving an example, and other user related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

More preferably, this process also comprises step S9 (not shown), wherein, in step S9, provides the equipment 1 can be according to second pre-defined rule, determines to offer the quantity of described user's sublink information,

The type of-described sublink information;

The space of the described sublink information of-displaying;

-user related information.

Particularly, in step S9, provide equipment 1,, determine to offer the quantity of described user's sublink information based on a plurality of sublink information after its ordering that in step S6, obtains according to second pre-defined rule;

When the type of this second pre-defined rule based on described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., for example, if the forward sublink information of ordering mostly is picture/mb-type, then under the situation that spacial flex is fixed, in step S9, provide equipment 1 minimizing to be offered the quantity of user's sublink information.

When the space of this second pre-defined rule based on this sublink information of displaying, for example, sublink information will offer the user by mobile device, because of the restriction of its spacial flex, in step S9, provide equipment 1 minimizing to be offered the quantity of user's sublink information.

When this second pre-defined rule based on such as user preference, user related informations such as user's history information, then in step S9, provide the equipment 1 for example can be with the displaying quantity of the sublink that is provided with in the user preference quantity as the sublink information that offers described user.

Those skilled in the art will be understood that, the quantity that above-mentioned every second pre-defined rule not only can be used to provide equipment 1 to determine to offer user's sublink information separately can also be used to multinomial combination wherein to provide equipment 1 to determine to offer the quantity of user's sublink information.

Preferably, this process also comprises step S7 (not shown), wherein, in step S7, provides equipment 1 to promote relevant information according to the pairing search of described Search Results, obtains described one or more sublink information.Particularly, in step S7, provide equipment 1 according to its Search Results that in step S1, obtains and sublink information thereof, for example promote and carry out matching inquiry in the storehouse this Search Results is pairing to be promoted that budget, search promote that the sublink popularization time is provided with etc. such as search relevant information is promoted in search to obtain in search, and in view of the above, from this sublink information, optimize and to merge the sublink information that offers the user with this Search Results.In one example, Search Results is an online shopping site, it has 20 associated strip link informations, in step S7, provide equipment 1 to promote in the storehouse in search and carry out matching inquiry, to obtain the popularization budget of this online shopping site, if this popularization budget balances is higher than default budget threshold value according to the identification information of this Search Results, then in step S7, provide equipment 1 from alternative sublink information, to select preceding 10 strip link informations as the sublink information that will offer the user; If this popularization budget balances is lower than default budget threshold value, then in step S7, provide equipment 1 from alternative sublink information, only to select preceding 5 strip link informations as the sublink information that will offer the user.At this, described search is promoted the existing search of library storage and is promoted client's search popularization and relevant information thereof, and this search is promoted the storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the above-mentioned mode of sublink information of obtaining is only for giving an example; other existing or modes of obtaining sublink information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

Particularly, the affiliated trade information that relevant information comprises that described search is promoted is promoted in described search, for example, in step S7, provide equipment 1 to promote affiliated industry according to this search, in the industry information bank, carry out matching inquiry and promote record, and this search popularization record is carried out statistical study promote the sublink information content that the period offers the user in difference, and determine to offer user's sublink information in view of the above to obtain it with the search that obtains the sector.The popularization configuration information that relevant information comprises that described search is promoted is promoted in described search, offers user's sublink quantity during it includes but not limited to once search for, the popularization period of each sublink etc.The popularization budget information that relevant information comprises that described search is promoted is promoted in described search, and it includes but not limited to the popularization budget of this search popularization sublink information, the popularization duration that sublink information is promoted in this search etc.Those skilled in the art will be understood that above-mentioned every search promotes relevant information and not only can be used to provide equipment 1 to obtain sublink information separately, can also be used to provide equipment 1 to obtain sublink information multinomial combination wherein.Those skilled in the art will be understood that it only is for example that relevant information is promoted in above-mentioned search; other search existing or that may occur are from now on promoted relevant informations as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, in step S7, provide equipment 1 also can promote relevant information according to the pairing search of described Search Results, from promote with the corresponding search of described Search Results that the client provides in advance with the corresponding sublink information of described Search Results optimize described one or more sublink information.Particularly, in step S7, provide equipment 1 according to its Search Results that obtains at step S1, for example obtain with the corresponding search of this Search Results and promote the sublink information that the client provides in advance, and it is pairing such as searching for the popularization budget, search for search popularization relevant informations such as the popularization sublink popularization time is provided with, from the sublink information that this provides in advance, optimize the sublink information that is used for offering the user with this Search Results merging according to this Search Results.At this, obtain the mode that described search promotes the sublink information that the client provides in advance and include but not limited to: 1) promote the storehouse inquiry and obtain the sublink information that this provides in advance from search; 2) server of visiting this search popularization client by the communication interface of agreement is with the sublink information obtaining this and provide in advance etc., and this communication interface includes, but not limited to the API (application programming interface) that this server provides in advance.In one example, Search Results is the clothes department store, in step S7, provide equipment 1 with the identification information of this Search Results as input parameter, the API that provides in advance by the server that calls this clothes department store is to obtain the 5 strip link informations corresponding with this Search Results, then, promote with the corresponding search of this Search Results and to comprise in the relevant information that this 5 strip link information popularization period separately is provided with, then in step S7, provide equipment 1 from this 5 strip link information, to select and satisfy the 3 strip link informations of current time in it promotes the period as the sublink information that will offer the user.Those skilled in the art will be understood that the above-mentioned mode of sublink information of obtaining is only for giving an example; other existing or modes of obtaining sublink information that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Fig. 4 is in accordance with a preferred embodiment of the present invention the method flow diagram that correlator link is provided in Search Results, wherein, this process also comprises step S4 ' and step S5 '.At this, the S1 ' of step shown in Fig. 4-S3 ' is identical with reference to the content of the described step S1-S3 of Fig. 3 with the front, for simplicity's sake, is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S4 ', provide equipment 1 to obtain the described sublink information that the user selects; Then, in step S5 ', provide equipment 1, will show described user with the corresponding resource of described sublink information according to described sublink information.

More specifically, in step S4 ', provide equipment 1 for example to carry out the message event that user interactions is selected certain sublink information by subscriber equipment with one or more sublink information of display of search results by the real-time listening user, to obtain the sublink information that the user selects, perhaps directly read the sublink information of user's selection termly from third party device by the communication mode of agreement, wherein, the mode of user's chooser link information includes but not limited to:

The i cursor hovers is on selected sublink information;

The selected sublink information of ii mouse-click;

Then, in step S5 ', provide equipment 1 according to its sublink information that provides in step S4 ', for example by visiting and obtaining the resource of this sublink information by HTML (Hypertext Markup Language) (http) link, this resource includes but not limited to the page, document, image, audio file etc.; Then, in step S5 ', provide equipment 1 to pass through page technology, for example JSP, ASP, PHP technology, with described resource with forms such as page form, suspension window or thumbnails, be embedded among the result of page searching or on, offer described subscriber equipment, browse for the user.

Preferably, if described Search Results is promoted for search, then in step S5 ', provide equipment 1 to promote the sublink information ways of presentation that the client sets in advance according to search, as the window that suspends, thumbnail etc., described sublink information is offered described subscriber equipment.

Preferably, this process also comprises step S8 ' (not shown), in step S8 ', provides equipment 1 according to user related information, determines the exhibition method with the corresponding resource of described sublink information; Among the described step S5 ', provide equipment 1, will show described user with the corresponding resource of described sublink information according to described exhibition method also according to described sublink information.More specifically, in step S8 ', provide equipment 1 basis such as user related informations such as user preference setting, user's historical behavior records, determine the exhibition method of the pairing resource of sublink information, as be showed in suspension window on the sublink information, be illustrated in the below of sublink information etc.; Subsequently, in step S5 ', provide the exhibition method of equipment 1, this resource is showed the user based on the pairing resource of sublink information that in step S8 ', provides.In one example, in step S8 ', provide equipment 1 by user's historical behavior record is carried out statistical study, the pairing resource majority of sublink information that the acquisition user browses in history is showed in the suspension window on this sublink information, and determines the exhibition method of this resource in view of the above; Subsequently, in step S5 ', provide equipment 1 that the pairing resource of this sublink is showed in the suspension window on this sublink, and be presented on the subscriber equipment, browse for the user.

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to include in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. computer implemented method that is used for providing correlator link at Search Results, wherein, this method may further comprise the steps:

2. method according to claim 1, wherein, this method also comprises:

-according to first pre-defined rule, described at least one sublink information is sorted, to determine putting in order of described at least one sublink information;

Wherein, described step c comprises:

-described one or more Search Results and the relative part or all of sublink information that has in this described at least one sublink information that puts in order are offered described user.

3. method according to claim 2, wherein, each sorts to described at least one sublink information described first pre-defined rule at least based on following:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

4. according to claim 2 or 3 described methods, wherein, this method also comprises:

-according to second pre-defined rule, determine to offer the quantity of described user's sublink information,

Wherein, described second pre-defined rule based on following at least each:

The type of-described sublink information;

The space of the described sublink information of-displaying;

-user related information.

5. according to each described method in the claim 1 to 4, wherein, this method also comprises:

R obtains described one or more sublink information according to the pairing search popularization of described Search Results relevant information.

6. method according to claim 5, wherein, described step r comprises:

-promote relevant information according to the pairing search of described Search Results, from promote with the corresponding search of described Search Results that the client provides in advance with the corresponding sublink information of described Search Results optimize described one or more sublink information.

7. according to claim 5 or 6 described methods, wherein, described search promote relevant information comprise following at least each:

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

8. according to each described method in the claim 1 to 7, wherein, this method also comprises:

-obtain the described sublink information that the user selects;

X will show described user with the corresponding resource of described sublink information according to described sublink information.

9. method according to claim 8, wherein, this method also comprises:

-according to user related information, determine exhibition method with the corresponding resource of described sublink information;

Wherein, described step X comprises:

-according to described sublink information, will show described user with the corresponding resource of described sublink information according to described exhibition method.

10. method according to claim 9, wherein said exhibition method comprise following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

11. according to each described method in the claim 1 to 10, wherein, described user related information comprise following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

12. an equipment that is used for providing at Search Results the correlator link, wherein, this equipment comprises:

13. equipment according to claim 12, wherein, this equipment also comprises:

Collator is used for according to first pre-defined rule, described at least one sublink information is sorted, to determine putting in order of described at least one sublink information;

Wherein, described generator is used for described one or more Search Results and relative part or all of sublink information with this described at least one sublink information that puts in order are offered described user.

14. equipment according to claim 13, wherein, each sorts to described at least one sublink information described first pre-defined rule at least based on following:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information.

15. according to claim 13 or 14 described equipment, wherein, this equipment also comprises:

Quantity is determined device, is used for according to second pre-defined rule, determines to offer the quantity of described user's sublink information,

Wherein, described second pre-defined rule based on following at least each:

The type of-described sublink information;

The space of the described sublink information of-displaying;

-user related information.

16. according to each described equipment in the claim 12 to 15, wherein, this equipment also comprises:

Second deriving means is used for obtaining described one or more sublink information according to the pairing search popularization of described Search Results relevant information.

17. equipment according to claim 16, wherein, described second deriving means is used for promoting relevant information according to the pairing search of described Search Results, from promote with the corresponding search of described Search Results that the client provides in advance with the corresponding sublink information of described Search Results optimize described one or more sublink information.

18. according to claim 16 or 17 described equipment, wherein, described search promote relevant information comprise following at least each:

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

19. according to each described equipment in the claim 12 to 18, wherein, this equipment also comprises:

The link information selecting arrangement is used to obtain the described sublink information that the user selects;

The resource exhibiting device is used for according to described sublink information, will show described user with the corresponding resource of described sublink information.

20. equipment according to claim 19, wherein, this equipment also comprises:

Exhibition method is determined device, is used for according to user related information, determines the exhibition method with the corresponding resource of described sublink information;

Wherein, described resource exhibiting device is used for according to described sublink information, will show described user with the corresponding resource of described sublink information according to described exhibition method.

21. equipment according to claim 20, wherein said exhibition method comprise following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

22. according to each described equipment in the claim 12 to 21, wherein, described user related information comprise following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.