CN102298616A - A method of providing relevant sub-links in the search results for a method and apparatus - Google Patents

A method of providing relevant sub-links in the search results for a method and apparatus Download PDF

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CN102298616A
CN102298616A CN 201110216833 CN201110216833A CN102298616A CN 102298616 A CN102298616 A CN 102298616A CN 201110216833 CN201110216833 CN 201110216833 CN 201110216833 A CN201110216833 A CN 201110216833A CN 102298616 A CN102298616 A CN 102298616A
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information
sub
related
inquiry
search
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CN 201110216833
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CN102298616B (en )
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吕炳潮
宗骁
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百度在线网络技术(北京)有限公司
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Abstract

The invention aims to provide a method and device for providing related sub links in a search result. The method comprises the following steps: searching by a providing device according to inquiry information input by a user, so as to obtain one or a plurality of search results, and one or a plurality of related sub link information in at least one search result; carrying out matched inquiry in the one or a plurality of sub link information according to the inquiry information, so as to acquire at least one sub link information matched with the inquiry information; and providing one or a plurality of search results and at least one related sub link information to the user. Compared with the prior art, the method and device provided by the invention can be used for shortening the path to acquire webpage information corresponding to the sub links of the related webpages, when the user searches the related webpages, and improving the accuracy and efficiency of website popularization.

Description

一种用于在搜索结果中提供相关子链接的方法和设备 A method of providing relevant sub-links in the search results for a method and apparatus

技术领域 FIELD

[0001] 本发明涉及网络搜索技术,尤其涉及用于在搜索结果中提供相关子链接的技术。 [0001] The present invention relates to a network search technology, and more particularly to techniques for providing relevant sub-link in the search results. 背景技术 Background technique

[0002] 在传统的搜索技术中,网络设备通常基于用户查询信息进行搜索,获得一个或多个搜索结果,该搜索结果一般为具有与查询信息中关键词匹配的名称、内容的网站网址及相应描述信息。 [0002] In a conventional search technology, the network devices are usually based on a user search query information, obtain one or more search results, the search results usually have the name of the query matches the keyword information, website URL and the corresponding content Description.

[0003] 然而,许多网站会不时发布一些更新信息或推广信息,例如百货公司网站会推出一些应季新商品的促销信息、电子设备直销网站也会不时推出一些设备打折信息、电影院线网站会随时推出一些最新影片信息、游戏网站也会推出一些新的促销信息。 [0003] However, many websites will publish from time to time to update some of the information or promotional information, such as department store site will introduce some new seasonal merchandise promotions, direct marketing electronic equipment from time to time the website will introduce some equipment discounts, cinema site at any time introduced some of the latest movie information, game sites will also introduce some new promotions. 通常,用户利用用户设备上网进行搜索时,只能获得一些包含网站网址及其文字描述的搜索结果,随后通过点击搜索结果后重定向到其对应网站主页,随后在其主页上进行浏览,并通过进一步点击一些子链接再次重定向到对应的子页面后,才能获知对应的一些最新产品信息或促销信息,整个过程耗时,且由于用户在重定向的网站主页上进行浏览时仍可能淹没于大量无关信息中从而丧失对网站关键的促销信息的关注和兴趣。 Typically, when a user searches the Internet using the user equipment can only get some results include the website URL and the text description, followed by a click on the search results redirect to their corresponding Web site home page, and then browse on its home page, and by Some further click on the link redirected again to the corresponding sub-sub-pages later, in order to learn some of the latest product information or promotional information corresponding to the process time-consuming, and because users may still drown while browsing on the website home page redirects to a large number of independent information so that the loss of critical concern and interest in the site promotional information.

[0004] 传统的搜索引擎使得用户需要多次点击不同搜索结果并在其对应网站上浏览大量的子链接页面才能获得所需信息,不仅耗费用户进行搜索的时间,也使得对应的网站,尤其是使用搜索推广服务的网站,不能更高效和准确地为搜索其网站的用户提供其最新和最热门的信息,例如,主打活动信息页面、促销/热销产品信息页面。 [0004] Traditional search engines so that users need to repeatedly click on different search results and see a large number of sub-links page on the corresponding website to get the information they need not only time-consuming search for the user, but also makes the corresponding website, especially use search services to promote the site, could not be more efficiently and accurately provide the latest and hottest information to search their sites, for example, the flagship event information pages, marketing / selling the product information page.

[0005] 因此,如何在搜索结果中提供相关子链接成为亟需解决的问题。 [0005] Therefore, how to provide the relevant sub-links become a problem to be resolved in the search results.

发明内容 SUMMARY

[0006] 本发明的目的是在搜索结果页中提供相关子链接。 [0006] The object of the present invention is to provide sub-link in the search results page.

[0007] 根据本发明的一个方面,提供一种计算机实现的用于在搜索结果中提供相关子链接的方法,其中,该方法包括以下步骤: [0007] In accordance with one aspect of the invention, there is provided a method for providing relevant sub-link in the search results of a computer-implemented, wherein the method comprises the steps of:

[0008] a根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息; [0008] a search based on the query information input by the user, to obtain one or more search results, and wherein at least one of each of the one or more sub link related information searching result;

[0009] b根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息; [0009] b information according to the query, the query matches the one or more sub-link information, obtaining at least one sub-link information and information that matches the query;

[0010] C将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 [0010] C the one or more search results and the associated at least one sub-link information to the user.

[0011] 根据本发明的另一个方面,还提供一种用于在搜索结果中提供相关子链接的设备,其中,该设备包括: [0011] According to another aspect of the present invention, there is provided an apparatus for providing relevant sub-link in the search results, in which, the apparatus comprising:

[0012] 第一获取装置,用于根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息; [0012] a first obtaining means, for performing a search according to the query information input by the user, to obtain one or more search results, and wherein at least one of each of the one or more sub link related information searching result;

[0013] 子链接获取装置,用于根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息; [0013] Child Link acquisition means for matching said one or more child query link information according to the query information, obtaining at least one sub-link information and information that matches the query;

[0014] 提供装置,用于将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 [0014] providing means for providing the one or more search results and the associated at least one sub-link information to the user.

[0015] 如上所述,与现有技术相比,本发明一方面,可缩短用户在搜索相关网站时获取其上子链接对应网页信息的路径,从而提高其获取相关信息的速度;另一方面,由于通过点击子链接进入的用户往往目的性更强,其转化有效顾客的可能性也更高,因此还可提高用户其对网站重要信息的关注度,从而提高网站推广的精确度和效率。 [0015] As described above, compared with the prior art, an aspect of the present invention, the user can shorten the path on which the acquired web page information corresponding to the sub-link in the search for relevant sites, thereby increasing the speed of acquiring information; on the other hand Since users click through sub-link is often more purposeful, the possibility of transforming the efficient customer is also higher, so the user can also increase its focus on the site of important information, thereby improving the accuracy and efficiency of website promotion.

附图说明 BRIEF DESCRIPTION

[0016] 通过阅读参照以下附图所作的对非限制性实施例所作的详细描述,本发明的其它特征、目的和优点将会变得更明显: [0016] By reading the following detailed description of the accompanying drawings of non-limiting embodiments, and other features, objects and advantages of the invention will become more apparent:

[0017] 图1为根据本发明一个方面的在搜索结果中提供相关子链接的设备示意图; [0017] FIG. 1 is a schematic diagram of apparatus associated sub-link according to one aspect the present invention provides the search results;

[0018] 图2为根据本发明一个优选实施例的在搜索结果中提供相关子链接的设备示意图; [0018] FIG. 2 is a schematic correlator devices provide a link in the search results according to a preferred embodiment of the present invention;

[0019] 图3为根据本发明另一个方面的在搜索结果中提供相关子链接的方法流程图; [0019] FIG. 3 is a flowchart according to another aspect of the present invention provides a method for the relevant sub-link in the search results;

[0020] 图4为根据本发明一个优选实施例的在搜索结果中提供相关子链接的方法流程图。 [0020] FIG 4 is a flowchart of a method providing relevant search results in the sub-links in a preferred embodiment of the present invention.

[0021] 图5为根据本发明一个优选实施例的在搜索结果中提供相关子链接的示例图。 [0021] FIG. 5 is an example of sub-links providing relevant search results in a preferred embodiment according to the embodiment of the present invention.

[0022] 图6为根据本发明一个优选实施例的在搜索结果中提供相关子链接的示例图。 [0022] FIG. 6 is an example of sub-links providing relevant search results in a preferred embodiment according to the embodiment of the present invention.

[0023] 附图中相同或相似的附图标记代表相同或相似的部件。 [0023] In the drawings the same or similar to the same or like reference numerals refer to the components.

具体实施方式 detailed description

[0024] 下面结合附图对本发明作进一步详细描述。 [0024] The following figures of the present invention will be further described in detail with.

[0025] 图1为根据本发明一个方面的在搜索结果中提供相关子链接的设备示意图。 [0025] FIG. 1 is a schematic view of apparatus according to an aspect of the relevant sub-links of the present invention provides the search results. 提供设备1包括第一获取装置11、子链接获取装置12和提供装置13。 Providing apparatus 1 comprises a first obtaining means 11, and the child link acquisition means 12 provide means 13. 在此,提供设备1包括但不限于计算机、网络主机、单个网络服务器、多个网络服务器集或多个服务器构成的云。 Here, a cloud including, but not limited to, a computer, a network host, a single network server and multiple network servers configured sets or more server devices. 在此,云由基于云计算(Cloud Computing)的大量计算机或网络服务器构成,其中,云计算是分布式计算的一种,由一群松散耦合的计算机集组成的一个超级虚拟计算机。 Here, a cloud-based computing cloud (Cloud Computing) is composed of a large number of computer or network server, which is a distributed computing cloud computing, a virtual super computer by a computer set consisting of a group of loosely coupled.

[0026] 具体地,第一获取装置11根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息。 [0026] Specifically, the first obtaining means 11 performs a search based on the query information input by the user, to obtain one or more search results, and wherein each associated with one or more sub-link information in the at least one search result. 更具体地,第一获取装置11例如根据用户通过用户设备输入的查询信息在网络索引库中进行搜索,以获得一个或多个搜索结果,在此,搜索结果一般为具有与查询信息中关键词匹配的名称、内容的网站网址及相应描述信息;当网络索引库中包含其中一些搜索结果的子链接信息时,第一获取装置11可同时获取所述搜索结果的子链接信息,在此,所述子链接信息包括,但不限于,搜索结果对应网站上的更新信息、促销信息或最新产品信息的子页面的子链接及其对应描述。 More specifically, the first obtaining means 11, for example by querying the user information of the user input device in the network to search index database to obtain one or more search results, in this case, generally having a keyword search result information query matching name, site URL and the corresponding content description information; index database when the network contains the link information wherein the sub some search results, the first obtaining device 11 can simultaneously acquire the sub-link information search result, here, the said sub-link information including, but not limited to, search results corresponding to update information on the site, sub-links promotions or sub-pages of the latest product information and its corresponding description. 在此,所述用户设备包括,但不限于,计算机、智能手机、PDA等任何具有上网浏览功能的设备。 In this case, the user equipment including, but not limited to, computers, smart phones, PDA and any other device with Internet browsing capabilities. 在此,所述用户设备与提供设备1之间的通信可以是基于,但不限于, 诸如TCP/IP协议、UDP协议等的分组数据传输。 Here, communication between the user equipment and the device may be provided based on, but not limited to, packet data transmission, such as TCP / IP protocol, UDP protocol or the like. 在此,所述查询信息包含一个或多个查询关键词,优选地,还可包括关键词之间的关联词。 Here, the query information includes one or more query keywords, preferably, further includes an association between the word keywords. 在此,所述一个或多个搜索结果的排序可根据各种搜索算法进行排序,例如根据传统的点击率算法排序、根据Google的“I^geRank”搜索算法(参见美国专利US6^5699,“Method for node ranking in a linked database”) 进行排序、根据百度的“超链”搜索算法进行排序。 Here, the one or more sorting search results can be sorted according to various search algorithms such as sorting according to the conventional algorithm CTR, Google's "I ^ geRank" search algorithm (see, U.S. Patent No. US6 ^ 5699, " method for node ranking in a linked database ") to sort, according to Baidu's" sort hyperlink "search algorithm.

[0027] 在一个示例中,用户首先通过用户设备的浏览器软件访问一些搜索网站,如Yahoo, com, Google, com, Baidu. com后,在该搜索网站首页的搜索栏中,或者通过在嵌入浏览器的本地搜索栏中输入查询关键词“北京酒店预定”,用户设备获取该查询关键词,并将其作为查询请求发送至提供设备1,例如,可将其封装为http请求消息并通过诸如http、 https通信协议发送至提供设备1,接着,提供设备1的第一获取装置11实时监听并接收该查询请求,然后,解析并提取该查询请求中的查询关键词,随后,第一获取装置11根据该查询关键词在网络索引库中进行匹配查询以获得多个搜索结果,并且获得其中一个诸如某在线预定网站的搜索结果的子链接信息,包括北京特色酒店推荐、独家最惠酒店再省10%、北京特惠精品酒店等。 [0027] In one example, a user first accesses some search sites, such as Yahoo, com, Google, com, Baidu browser software user equipment. After com, the search site Home search bar, or by embedding local search query keyword input box of the browser, "hotel reservations Beijing", the user equipment acquires the keyword query, and sends it to the providing apparatus 1 as query request, for example, may be packaged as such through http request message and http, https protocol providing apparatus 1 to transmit, then, to provide a first acquisition apparatus 1 of the real-time monitoring apparatus 11 and receives the query request, and then, parses and extracts the query keyword query request, and then, the first obtaining means 11 according to the query keywords in the web index database match the query to obtain a plurality of search results, and get one of the sub-link information such as search results of a online booking site, including Beijing hotel features recommended exclusive Price another province 10%, Beijing preferential boutique hotel. 在此,所述网络索引库用于存储与各种查询信息相对应的搜索结果及该(些)搜索结果的子链接信息,该索引库包括但不限于关系数据库、内存存储器、磁盘存储器等。 Here, the network index repository for storing various information corresponding to the query and the search result (s) of the sub-link information search result, the index database comprises a relational database, but not limited to, RAM memory, magnetic disk memory.

[0028] 本领域技术人员应能理解上述请求消息的封装格式、获取搜索结果及其子链接信息的方式仅为举例,其他现有的或今后可能出现的请求消息的封装格式、获取搜索结果及其子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0028] Those skilled in the art should understand that the above-described encapsulation request message, and acquires search result way of example only sub-link information, other existing or later request message encapsulation may occur, and obtain search results manner which sub-link information as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0029] 随后,子链接获取装置12根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息。 [0029] Subsequently, the sub-link acquisition apparatus 12 according to the query information, the query matches the one or more sub-link information, obtaining at least one sub-link information and information that matches the query. 具体地,子链接获取装置12例如将用户输入的查询信息中的若干查询关键词,在第一获取装置11获得的与某搜索结果相关的一个或多个链接信息中进行匹配查询,以获得与该查询信息相匹配的至少一个子链接信息,其中,子链接信息与所述查询信息相匹配的条件包括但不限于: Specifically, the sub-link for the device 12, for example, a number of queries in the query information input by the user keyword matching device 11 at a query associated with a search result obtained by the first information acquiring one or more links in order to obtain the query information matches at least one sub-link information, wherein the condition of the sub-link information that matches the query information include, but are not limited to:

[0030] 1)仅当该若干关键词在子链接信息中全部出现,将该子链接信息视为与所述查询信息相匹配; [0030] 1) only when all the keywords that appear in several sub-link information, the sub-link information deemed to match the query information;

[0031] 2)该若干关键词中任一个或多个关键词在子链接信息中出现,则将该子链接信息视为与所述查询信息相匹配。 [0031] 2) according to any one of the plurality of keyword or more keywords appear in the sub-link information, the link information of the sub-information is deemed to match the query.

[0032] 在一个示例中,查询信息中的查询关键词包括“财经”、“新闻”,并且第一获取装置11获得的搜索结果中某网站的3个相关子链接信息包括:“环球财经新闻”、“中国财经十大新闻事件”、“新闻频道”,子链接获取装置12将该2个关键词依次在所述3个子链接信息中进行字符串匹配查询,结果该2个关键词仅在子链接信息“环球财经新闻”和“中国财经十大新闻事件”中全部匹配成功,故将其作为与该查询信息相匹配的子链接信息。 [0032] In one example, the query information in the query keywords include "financial", "News", and the first to obtain search results 11 obtained a site of three related sub-link information includes: "Global financial news "" Top ten Chinese financial news events "," News ", the sub-links for the two devices 12 keywords in order to match the query string in the three sub-link information, the results of the two keywords only sub-link information "Global Financial News" and "Top ten Chinese financial news events" in all the matches, it will be their link with the information as a sub-query that matches the information. 在另一个示例中,查询信息中的查询关键词包括“数码产品”、“促销”,并且第一获取装置11获得的某搜索结果的2个相关子链接信息包括:“2011暑期促销”、“数码产品特价专区”,子链接获取装置12将该2个关键词依次在所述2个子链接信息中进行字符串匹配查询,结果关键词“数码产品”在子链接信息“数码产品特价专区”中匹配成功,而“促销”在子链接信息“2011暑期促销”中匹配成功,则将其都作为与该查询信息相匹配的子链接信息。 In another example, the query information in the query keywords include "digital products", "promotion", and the first to obtain two sub-link information related to a search result obtained by the device 11 include: "2011 summer promotion," " digital products Specials ", the sub-link for the two devices 12 are sequentially keywords in the two sub-link information string matching the query, the results of keyword" digital products "in the sub-link information" digital products Specials "in matches, and the "promotion" in the sub-link information to match the success of "2011 summer promotion" in, it is all as a sub-link information and information that match the query.

[0033] 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0033] Those skilled in the art should understand that the above sub-link information acquiring only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, the protection should also be included in the present invention, within the range, and incorporated herein by reference.

[0034] 接着,提供装置13将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 [0034] Next, means 13 to provide the one or more search results and the associated at least one sub-link information to the user. 具体地,提供装置13采用任何已知的计算机提供人可读信息的技术手段,例如屏幕显示、扬声器播放等,将第一获取装置U获得的搜索结果以及子链接获取装置12获得的与该搜索结果相关的至少一个子链接信息提供给用户。 In particular, there is provided means 13 by any means known in the computer art to provide human readable information, such as display screens, speakers playback, search results obtained by means U and child links the first acquisition means 12 acquires the search obtained the results related to at least one sub-link information to the user. 以屏幕显示为例,提供装置13将一个或多个搜索结果及其相关的所述至少一个子链接信息,利用页面技术,诸如JSP、ASP或PHP,按一定格式提供给所述用户设备,例如以链接、页面文本等形式提供给用户设备,供用户进行浏览。 In the screen display, for example, means 13 to provide one or more search results and the associated at least one sub-link information, the page using techniques such as JSP, ASP or PHP, provided according to a certain format to the user equipment, e.g. to provide a link to a page of text and other forms of user equipment, for users to browse. 本领域技术人员应能理解上述提供搜索结果及其相关子链接的方式仅为举例,其他现有的或今后可能出现的提供搜索结果及其相关子链接的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above and provide search results associated sub-link only an example, other existing or later to provide search results and their associated sub-way links may appear as applicable to the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

[0035] 优选地,第一获取装置11、子链接获取装置12和提供装置13之间是持续不断地工作。 [0035] Preferably, the first obtaining means 11, and the child link acquisition means 12 provided between the means 13 is continuously operated. 具体地,第一获取装置11持续地根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;随后, 子链接获取装置12也持续地根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;接着,提供装置13也持续地将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户;在此, 本领域技术人员应理解“持续”是指各装置分别不断进行搜索结果的获取、子链接信息的获取、及搜索结果及其相关子链接的提供,直至满足预定停止条件,例如第一获取装置11在较长时间内停止对搜索结果及其子链接信息的获取。 Specifically, the first obtaining means 11 continuously searches based on query information input by the user, to obtain one or more search results, and wherein each associated with one or more sub-link information in the at least one search result; Subsequently, the child link continuously acquiring device 12 according to the query information, the query matches one or more sub-link information, obtaining at least one sub-link information to match the query information; then, providing the means 13 also continuously the one or more search results and the associated at least one sub-link information to the user; herein, be understood by those skilled in the art "continuous" means that each device separately get results of ongoing sub link information is acquired, the search results and their associated sub-link is provided, until a predetermined stop condition is satisfied, the device 11 stops the search results and the information of the sub-link in a long time, for example, acquiring the first acquired.

[0036] 在一个优选实施例中(参照图1),提供设备1还包括排序装置(未示出),该排序装置根据第一预定规则,对所述至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序;随后,提供装置13将所述一个或多个搜索结果及与其相关的具有该排列顺序的所述至少一个子链接信息中的部分或全部子链接信息提供给所述用户。 [0036] The embodiment (see FIG. 1), there is provided an apparatus further comprises sorting means (not shown), the sorting apparatus according to a first predetermined rule, the at least one sub-link information is sorted, in one preferred embodiment to determine the arrangement order of the at least one sub-link information; subsequently, a portion of the apparatus 13 to one or more of the search results and the order of arrangement having associated therewith at least one sub-link information or all of the sub-link information provided to the user. 以下参照图1对该优选实施例进行详细描述,其中,第一获取装置11根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;接着,子链接获取装置12根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;其具体过程与前述参照图1所描述的实施例中第一获取装置11与子链接获取装置12所执行的过程相同, 为简明起见,以引用方式包含于此,而不做赘述。 Example 1 below with reference to FIG preferably the detailed description, wherein the first obtaining means 11 performs a search based on the query information input by the user, to obtain one or more search results, and wherein the at least one search result with each associated one of or more sub-link information; Next, the sub-link acquisition apparatus 12 according to the query information, the query matches the one or more sub-link information, obtaining at least one sub-link information to match the query information; specific a process described in the previous embodiment with reference to FIG. 11 described in the first acquisition means and the sub-link to obtain the same procedure performed by apparatus 12, for brevity, are incorporated herein by reference, do not repeat.

[0037] 具体地,排序装置按照第一预定规则,例如对子链接获取装置12获取的与某搜索结果相关联的至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序,其中,所述第一预定规则基于,但不限于,子链接信息的累计点击量、子链接信息的点击频次等信息;随后,提供装置13将第一获取装置11提供的一个或多个搜索结果及与其相关的经过排序装置排序的至少一个子链接信息中的部分或全部子链接信息提供给所述用户。 [0037] Specifically, the sorting apparatus according to a first predetermined rule, for example, the sub-link to obtain at least one sub-link 12 associated with a search result associated information acquired sorting means to determine the order in which the at least one sub-link information wherein said first predetermined rule based on, but not limited to, click cumulative traffic sub-link information, the link information of the sub-frequency inferior information; subsequently, a first obtaining means 13 to search the one or more devices 11 provided portion of at least one sub-link information sorted result and the device associated therewith or ordered all sub-link information to the user.

[0038] 在一个示例中,第一预定规则为对子链接信息按其累计点击量从大至小进行排序,第一获取装置11获得的搜索结果为新闻网站,其相关的3条子链接信息包括: [0038] In one example, the first predetermined rule for the sub-link information according to their cumulative traffic from large to small order, first obtaining search results obtained for the 11 news sites that link related information, including note 3 :

[0039] Ll体育新闻; [0039] Ll sports news;

[0040] L2娱乐新闻; [0040] L2 entertainment news;

[0041] L3军事新闻;[0042] 排序装置通过对一定时间间隔内上述个子链接信息的历史访问记录进行统计分析,获得子链接信息Li、L2和L3的累计点击量依次为10000次、20000次和5000次,并由此确定该3条子链接信息的排列顺序为L2、Li、L3 ;随后,提供装置13通过诸如ASP、JSP、 PHP等页面技术将该搜索结果及排序后的部分子链接信息,如L2、Li,或全部子链接信息提供给用户设备,供用户浏览。 [0041] L3 military news; [0042] sorting device through the historical access records of the above sub-link within a certain time interval information statistical analysis gave the link information Li, L2 and L3 cumulative traffic order of 10,000 times, 20,000 times and 5000, and thereby determining the order of the sliver 3 to the link information L2, Li, L3; subsequently, the information providing apparatus 13 through a link portion such as the sub-ASP, JSP, PHP, etc. the search result page and sorting techniques as L2, Li, or all of the sub-link information to the user equipment for the user to browse.

[0043] 本领域技术人员应能理解上述子链接排序和提供搜索结果及其相关子链接的方式仅为举例,其他现有的或今后可能出现的子链接排序或提供搜索结果及其相关子链接的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0043] Those skilled in the art should understand that the above embodiment the child link sorting and providing search results and their associated sub-link is only an example, other existing or future possible child links sorted or provide search results and their associated sub-links as applicable to the embodiment of the present invention, it should also be included within the scope of the present invention, and incorporated herein by reference.

[0044] 在此,需要说明的是,举例中的各项数值作为说明作用的示例,仅供理解本发明, 不作为实际应用时的真实数据。 [0044] Here, it should be noted that, in the numerical example described as an example of the role only for understanding the present invention, as the real data is not practical application. 如无特别说明,本文中其他地方出现的数值的功用与此处相同,为简明起见,不再赘述。 Unless otherwise indicated, the value of the function elsewhere in the same here, for simplicity, omitted.

[0045] 优选地,所述第一预定规则基于,但不限于,以下至少任一项对所述至少一个子链接信息进行排序: [0045] Preferably, the first predetermined rule based on, but not limited to, at least any one of the at least one sub-link information is sorted:

[0046]-所述子链接信息的累计点击量; [0046] - the accumulated traffic sub-link information;

[0047]-所述子链接信息的点击频次; [0047] - Click the frequency sub-link information;

[0048]-所述子链接信息的更新时间; [0048] - the updated sub-link information;

[0049]-用户相关信息; [0049] - the user-related information;

[0050] 具体地,若该第一预定规则基于子链接信息的累计点击量,则排序装置可根据所述子链接信息在历史上的累计点击量,按照由多至少的顺序,对所述子链接信息进行排序。 [0050] Specifically, if the first predetermined rule based on the integrated sub-link traffic information, the sorting apparatus according to the accumulated sub-link traffic information in the history, in accordance with the order of at least a plurality of said sub- link information is sorted. 若该第一预定规则基于子链接信息的点击频次,则排序装置可根据所述子链接信息在某历史时间段中的点击频次,按照由多至少的顺序,对所述子链接信息进行排序。 If the rule is based on a first predetermined frequency sub-clicking the link information, the sorting device may click on the link information based on said sub frequency in a historical time period, in accordance with, the sub-link information are sorted in descending order of at least. 若该第一预定规则基于子链接信息的更新时间,则排序装置将对更新时间较近的子链接信息赋予较高的排序权值。 If the first predetermined rule based on the updated time sub-link information, the sorting device will update the sub-link information closer to the time given a higher ranking weights. 若该第一预定规则基于诸如用户属性、用户偏好等用户相关信息,则排序装置例如将对与用户偏好相匹配的子链接信息赋予较高的排序权重。 If the first predetermined rule based on the relevant information such as user attributes, user preferences, etc. the user, for example, the sorting device will match the user preference sub-link information given a higher ranking weight. 本领域技术人员应能理解, 上述各项第一预定规则不仅可以单独用于排序装置对子链接信息进行排序,还可以将其中多项结合用于排序装置对子链接信息进行排序。 Those skilled in the art should appreciate that the above predetermined rule applicable not only to the first separate sorting means sorting the sub-link information may also be used in conjunction sorting apparatus wherein a number of sub-link information is sorted. 本领域技术人员应能理解上述第一预定规则仅为举例,其他现有的或今后可能出现的第一预定规则如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the first predetermined rule is merely an example, other existing or possible future first predetermined rule as applied to the present invention, it should also be included within the scope of the present invention, and hereby incorporated here by reference.

[0051] 优选地,所述用户相关信息可包括但不限于以下至少任一项: [0051] Preferably, the user-related information may include, but are not limited to at least any one of:

[0052]-用户属性; [0052] - user attribute;

[0053]-用户偏好; [0053] - user preferences;

[0054]-用户历史记录信息; [0054] - the user history information;

[0055]-用户设备的IP地址。 [0055] - IP address of the user equipment.

[0056] 具体地,所述用户相关信息包括用户属性,其中,该用户属性包括但不限于用户预先输入的个人背景信息,如性别、年龄、宗教、国籍、教育程度等。 [0056] Specifically, the user-related information includes a user attribute, wherein the user attribute information, including but not limited to, personal background of the user input in advance, such as gender, age, religion, nationality, level of education. 所述用户相关信息包括用户偏好,其中,该用户偏好包括但不限于用户预先设置的一些偏好选择,如喜爱的运动类型、食物品种、书籍种类等;所述用户相关信息包括用户历史记录信息,其中,该用户历史记录信息由系统来记录和统计用户先前的搜索和点击浏览历史,从而可判断或预测用户的需求。 The user information includes user preferences, wherein the user preferences include, but are not limited to a user preference selection number is set in advance, such as favorite sports types, varieties of food, the kind of books; the user-related information includes a user history information, wherein the user history information is recorded by the statistical system and the user's previous searches and clicks browsing history, which can determine or predict the needs of users. 所述用户相关信息包括用户设备的IP地址,其可以反映该用户当前所处地域,可由提供设备1实时检测用户设备来获取。 The user-related information includes the IP address of the user equipment, which may reflect that the user is currently located area, real-time detection apparatus 1 may be provided by the user equipment to acquire. 在此,提供设备1获取该用户相关信息的方式包括但不限于:根据用户通过用户设备登录网页时所留下注册信息中获取,或根据在用户通过用户设备浏览网页期间由用户设备端或网络端所记录的或由用户设备的cookies信息中提取的用户历史行为信息中获取等等。 Here, a way to obtain information related to the user apparatus 1 include but are not limited to: the registration information acquired by the user according to the left by a user equipment login page, or on a user device during a user browsing the web through the equipment by the end user or the network obtain information and so end user behaviors recorded history or cookies information extracted from the user device. 本领域技术人员应能理解,上述各项用户相关信息不仅可以单独用于子链接获取装置12对某搜索结果中的一个或多个子链接信息进行排序, 还可以将其中多项结合用于子链接获取装置12对某搜索结果中的一个或多个子链接信息进行排序。 Those skilled in the art should appreciate that the above is not only user-related information may be used to separate the child link device 12 acquires a search result in one or more sub link information is sorted, may also be used in conjunction with a number of sub-links wherein obtaining one or more sub-unit 12 information about a link in the search results are sorted. 本领域技术人员应能理解上述用户相关信息仅为举例,其他现有的或今后可能出现的用户相关信息如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above user information is merely an example, other existing or possible future user-related information as applicable to the present invention, should also be included within the scope of the invention, and by reference herein herein.

[0057] 通过根据上述用户相关信息对子链接信息进行排序,并将排序后的子链接信息提供给用户,有助于提高用户获取相关子链接的准确度,从而提升用户体验。 [0057] According to the user to sort through information sub-link information after the sub-links and ordering information to the user, help to improve the accuracy of users to access the relevant sub-links, so as to enhance the user experience.

[0058] 更优选地,提供设备1还包括数量确定装置(未示出),其中,该数量确定装置根据第二预定规则,确定提供给所述用户的子链接信息的数量, [0058] More preferably, there is provided an apparatus further comprising a number determination means (not shown), wherein the second predetermined number of rules determining means, provided to the user to determine the number of sub-link information,

[0059] 其中,所述第二预定规则基于,但不限于,以下至少任一项: [0059] wherein said second predetermined rule based on, but not limited to, at least any one of the following:

[0060]-所述子链接信息的类型; [0060] - a type of the sub-link information;

[0061]-展示所述子链接信息的空间; [0061] - display space of the sub-link information;

[0062]-用户相关信息。 [0062] - user-related information.

[0063] 具体地,数量确定装置根据第二预定规则,基于排序装置获得的排序后的多个子链接信息,确定提供给所述用户的子链接信息的数量; [0063] In particular, according to a second predetermined number of rules determining means, a plurality of sub-links based on information obtained by the Sort means, provided to the user to determine the number of sub-link information;

[0064] 当该第二预定规则基于所述子链接信息的类型,其中,该子链接信息的类型包括但不限于文字类型、图片类型等,例如,若排序靠前的子链接信息多为图片类型,则在展示空间固定的情况下,数量确定装置将减少提供给用户的子链接信息的数量。 [0064] When the second predetermined rule based on the type of the sub-link information, wherein the sub-type of the link information includes, but is not limited to text type, picture type, etc., e.g., if the higher-ranking sub-link information to image multiple type of case, it is fixed in the display space, the number determining means provided to the user to reduce the number of sub-link information.

[0065] 当该第二预定规则基于展示该子链接信息的空间,例如,子链接信息将通过移动设备提供给用户,因其展示空间的限制,数量确定装置将减少提供给用户的子链接信息的数量。 [0065] When the second predetermined rule based on the display space of the sub-link information, e.g., the sub-link information will be provided to the user via the mobile device, its display space limitations, the number of sub-determining means to reduce the information provided to the user link quantity.

[0066] 当该第二预定规则基于诸如用户偏好,用户历史记录信息等用户相关信息,则数量确定装置例如可将用户偏好中设置的子链接的展示数量作为提供给所述用户的子链接信息的数量。 [0066] When based on the user information such as user preferences, user history information and the like, the number of the second means determines a predetermined rule such as the number of display sub-link user preferences may be set as a sub-link information provided to the user quantity.

[0067] 本领域技术人员应能理解,上述各项第二预定规则不仅可以单独用于数量确定装置确定提供给用户的子链接信息的数量,还可以将其中多项结合用于数量确定装置确定提供给用户的子链接信息的数量。 [0067] Those skilled in the art should appreciate that the above-described second predetermined rule may be used to separate not only determines the number of devices provided to the user to determine the number of sub-link information, a number may also be used in conjunction wherein the determining means determines the number of the number of sub-link provided to the user information.

[0068] 本领域技术人员还应能理解上述确定子链接信息数量的方式和第二预定规则仅为举例,其他现有的或今后可能出现的确定子链接信息数量的方式或第二预定规则如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0068] Those skilled in the art will also understand that the above determination sub-chaining rule and a second predetermined number of information is merely an example, other existing or sub-link information to determine the number of possible future mode or a second predetermined rule such as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0069] 优选地,提供设备1还包括第二获取装置(未示出),其中,该第二获取装置可根据所述搜索结果所对应的搜索推广相关信息,获取所述一个或多个子链接信息。 [0069] Preferably, the apparatus 1 further comprises a second link for one or more sub apparatus (not shown), wherein the second information obtaining means can be extended according to the search result corresponding to the search, obtain information. 具体地,第二获取装置根据第一获取装置11获得的搜索结果及其子链接信息,例如在搜索推广库中进行匹配查询以获得该搜索结果所对应的诸如搜索推广预算、搜索推广子链接推广时间设置等搜索推广相关信息,并据此,从该子链接信息中优选出将与该搜索结果合并提供给用户的子链接信息。 Specifically, the second acquiring means, for example to promote the match query in the search results according to the search database 11 and the sub-link information obtained by the first acquisition to obtain the search result corresponding to such search marketing budget, the search sub-link Promotion Promotion time information is provided to promote the search for other, and accordingly, provides to the user preferably sub-link information from the sub-link information to be merged with the search result. 在一个示例中,搜索结果为在线购物网站,其具有与之相关的20条子链接信息,第二获取装置根据该搜索结果的标识信息在搜索推广库中进行匹配查询,以获得该在线购物网站的推广预算,若该推广预算余额高于预设的预算阈值,则第二获取装置从备选的子链接信息中选择前10条子链接信息作为将提供给用户的子链接信息;若该推广预算余额低于预设的预算阈值,则第二获取装置从备选的子链接信息中仅选择前5条子链接信息作为将提供给用户的子链接信息。 In one example, the search results for the online shopping site, which has links to associated information note 20, the second acquisition means matching the search query in the promotion of the library based on identification information of the search results to get the online shopping site marketing budget, marketing budget if the budget balance is greater than a preset threshold, the second obtaining means 10 select the first note from the sub-link information in the link information as an alternative to the sub-link information to the user; if the marketing budget balance budget lower than a preset threshold, the selecting means before the second obtaining information as sub-link 5 sliver link information will be provided to the user only the link information from the sub-alternative embodiment. 在此,所述搜索推广库存储已有的搜索推广客户的搜索推广及其相关信息,该搜索推广库包括但不限于关系数据库、内存存储器、磁盘存储器等。 In this case, the Search promotion promotion store existing customers and to promote the search for relevant information, the library search promotion including but not limited to relational databases, memory, memory, disk, memory and so on. 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above embodiment acquisition sub-link information is only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

[0070] 所述搜索推广相关信息包括但不限于以下至少任一项: [0070] The search promotion related information including but not limited to at least any one of the following:

[0071]-所述搜索推广的所属行业信息; [0071] - the search to promote your business information;

[0072]-所述搜索推广的推广设置信息; [0072] - Promotion of the search setting information promotion;

[0073]-所述搜索推广的推广预算信息。 [0073] - the search promotion promotion budget information.

[0074] 具体地,所述搜索推广相关信息包括所述搜索推广的所属行业信息,例如,第二获取装置可根据该搜索推广所属的行业,在行业信息库中进行匹配查询以获得该行业的搜索推广记录,并对该搜索推广记录进行统计分析以获得其在不同推广时段提供给用户的子链接信息数量,并据此确定将提供给用户的子链接信息。 [0074] In particular, the search promotion related information includes the search information to promote your business, for example, the second acquiring means may, matching the query to obtain the industry sector, according to industry repository search promotion belongs to the search promotion record, and statistical analysis to obtain the search to promote the record number of sub-links to information provided to the user in the promotion of different periods, and accordingly will be provided to the user to determine the sub-link information. 所述搜索推广相关信息包括所述搜索推广的推广设置信息,其包括但不限于一次搜索中提供给用户的子链接数量,每个子链接的推广时段等。 The search for related information includes the search Promotion Promotion Promotion of setting information, including, but not limited to, a number of sub search link to the user, the promotion period of each sub-link and the like. 所述搜索推广相关信息包括所述搜索推广的推广预算信息,其包括但不限于该搜索推广子链接信息的推广预算、该搜索推广子链接信息的推广时长等。 The promotion-related information includes search information of the search marketing budget for promotion, including but not limited to the search marketing budget to promote the sub-link information, the search for the promotion and long promotion of sub-link information. 本领域技术人员应能理解,上述各项搜索推广相关信息不仅可以单独用于第二获取装置获取子链接信息,还可以将其中多项结合用于第二获取装置获取子链接信息。 Those skilled in the art should appreciate that the above information can not only promote the search for individually acquiring means acquires a second sub-link information, which may also be a number of binding means for obtaining a second information obtaining sub-link. 本领域技术人员应能理解上述搜索推广相关信息仅为举例,其他现有的或今后可能出现的搜索推广相关信息如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above information search promotion of example only, other existing or later to search for possible promotion information as applicable to the present invention, should also be included within the scope of the present invention, and hereby incorporated here by reference.

[0075] 更优选地,第二获取装置还可根据所述搜索结果所对应的搜索推广相关信息,从与所述搜索结果相对应的搜索推广客户预先提供的与所述搜索结果对应的子链接信息中优选出所述一个或多个子链接信息。 [0075] More preferably, the second obtaining means according to the search result may also promote the search information corresponding to the sub-links corresponding to the search result from the search results corresponding to the search previously provided to promote customers preferably the information in the one or more sub-link information. 具体地,第二获取装置根据第一获取装置11获得的搜索结果,例如获取与该搜索结果相对应的搜索推广客户预先提供的子链接信息,并根据该搜索结果所对应的诸如搜索推广预算、搜索推广子链接推广时间设置等搜索推广相关信息,从该预先提供的子链接信息中优选出用于与该搜索结果合并提供给用户的子链接信息。 Specifically, the second sub-link information acquiring apparatus according to the first obtaining means 11 obtains a search result, for example, acquires the search result corresponding to the search promotion customers provided in advance, and such corresponding search marketing budget based on the search result, promotion promotion child link search time search promotion information and the like provided from the sub-link information is preferably provided in advance to the search results for the combined sub-link provided to the user information. 在此,获取所述搜索推广客户预先提供的子链接信息的方式包括但不限于:1)从搜索推广库中查询获取该预先提供的子链接信息;幻通过约定的通信接口访问该搜索推广客户的服务器以获取该预先提供的子链接信息等,该通信接口包括,但不限于,该服务器预先提供的API (应用编程接口)。 In this embodiment the sub-link information acquiring promote the search client in advance include but are not limited to: obtaining the sub-link information previously provided 1) a search query from a library promotion; promote access to the search client communication interface phantom by agreement the server for the sub-link information and the like provided in advance, the communication interface including, but not limited to, the API of the server provided in advance (application programming interface). 在一个示例中,搜索结果为服装百货商店,第二获取装置将该搜索结果的标识信息作为输入参数,通过调用该服装百货商店的服务器预先提供的API以获得与该搜索结果对应的5条子链接信息,接着,与该搜索结果相对应的搜索推广相关信息中包括该5条子链接信息各自的推广时段设置,则第二获取装置从该5条子链接信息中选出满足当前时间在其推广时段内的3条子链接信息作为将提供给用户的子链接信息。 In one example, search results for clothing department store, the second search result acquiring device identification information as an input parameter, the API by calling the clothing department store server provided beforehand to obtain a sliver link 5 corresponding to the search results information, then the search results corresponding to the respective search promotion promotion period setting information included in the link information sliver 5, the second obtaining means selected from the sliver 5 in the link information satisfies a current time period in which the promotion of 3 sliver link information as the child link will be provided to the user. 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above embodiment acquisition sub-link information is only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

[0076] 图2为根据本发明一个优选实施例的在搜索结果中提供相关子链接的设备示意图,其中,提供设备1中还包括链接信息选择装置14'和资源展示装置15'。 [0076] FIG. 2 is a schematic correlator devices provide a link in the search results in a preferred embodiment of the present invention, wherein, in the providing apparatus 1 further comprises a link information select 'resources and display apparatus 15' 14 apparatus. 在此,图2中所示装置11'-13'与前面参照图1所描述的装置11-13的内容相同,为简明起见,以引用方式包含于此,而不做赘述。 In this case, the apparatus shown in FIG. 2 11'-13 'of the apparatus described above with reference to FIG. 1 and 11-13 of the same content, for brevity, are incorporated herein by reference, do not repeat.

[0077] 具体地,链接信息选择装置14'获取用户选择的所述子链接信息;接着,资源展示装置15'根据所述子链接信息,将与所述子链接信息相对应的资源展示给所述用户。 [0077] Specifically, the link information selection unit 14 'acquires the sub-link information selected by the user; then, resources display apparatus 15' according to the sub-link information, the sub information corresponding to the link shown to the resource said user.

[0078] 更具体地,链接信息选择装置14'例如通过实时监听用户通过与显示搜索结果的一个或多个子链接信息的用户设备进行用户交互而选择某子链接信息的消息事件,以获取用户选择的子链接信息,或者定期地通过约定的通信方式直接从第三方设备读取用户选择的子链接信息,其中,用户选择子链接信息的方式包括但不限于: [0078] More specifically, the link information selection means 14 'is selected, for example, a sub message event link information user interaction with the search results by one or more sub-link information the user equipment by the user real-time monitoring, a user selection to obtain the sub-link information, or periodically reads directly by communication from the third party agreed device sub-link information selected by the user, wherein the user selects the sub-link information including but not limited to:

[0079] i光标悬停于所选择的子链接信息之上; [0079] i hovering over the selected sub-link information;

[0080] ϋ鼠标单击所选择的子链接信息; [0080] ϋ-click the selected sub-link information;

[0081] iii键盘输入所选择的子链接信息的编号等; [0081] iii numbered sub-link information selected by keyboard input and the like;

[0082] 接着,资源展示装置15'根据链接信息选择装置14'提供的子链接信息,例如通过访问并获得该子链接信息通过超文本传输协议(http)链接的资源,该资源包括但不限于页面、文档、图像、音频文件等;然后,资源展示装置15'通过页面技术,例如JSP、ASP、PHP技术,将所述资源以页面表格、悬浮窗口或缩略图等形式,嵌入于搜索结果页面之中或之上, 提供给所述用户设备,供用户进行浏览。 [0082] Next, the resource display apparatus 15 'according to the link information selection means 14' sub-link information is provided, for example, by accessing and obtaining the sub-link information through hypertext transfer protocol resource (http) link the resource, including but not limited to, pages, documents, images, audio files, etc.; then, the resource display apparatus 15 'through page technology, e.g. JSP, ASP, PHP technology, and other pages to the resource table, the floating window or thumbnail form, embedded in a search results page in or on, provided to the user equipment for the user to browse.

[0083] 优选地,若所述搜索结果为搜索推广,则资源展示装置15'可根据搜索推广客户预先设置的子链接信息展现方式,如悬浮窗口、缩略图等,将所述子链接信息提供给所述用户设备。 [0083] Preferably, if the search result is a search promotion, the sub-link information to show how resources display apparatus 15 'according to a preset search promotion of customers, such as suspension windows, thumbnails, the sub-link information provided to the user equipment.

[0084] 本领域技术人员应能理解上述获取子链接信息和展示子链接资源的方式仅为举例,其他现有的或今后可能出现的获取子链接信息和展示子链接资源的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0084] Those skilled in the art should understand that the acquired link information, and sub-sub-link resources show only an example, other existing or acquired link information, and sub-sub-display link resources as possible future embodiment may be applied to the present invention should also be included within the scope of the present invention, and incorporated herein by reference.

[0085] 优选地,提供设备1还包括展示方式确定装置(未示出),该展示方式确定装置根据用户相关信息,确定与所述子链接信息相对应的资源的展示方式;所述资源展示装置15'还根据所述子链接信息,按照所述展示方式将与所述子链接信息相对应的资源展示给所述用户。 [0085] Preferably, apparatus 1 further comprises a display mode determination means (not shown), the display mode determining apparatus according to user-related information, determining the display mode information of the link corresponding to the sub-resources; the resource display apparatus 15 'according to the further sub-link information, the display manner in accordance with the sub-link resources information corresponding to display to the user. 更具体地,展示方式确定装置根据诸如用户偏好设置、用户历史行为记录等用户相关信息,确定子链接信息所对应的资源的展示方式,如展示于子链接信息之上的悬浮窗口、展示在子链接信息的下方等;随后,资源展示装置15'基于展示方式确定装置提供的子链接信息所对应的资源的展示方式,将该资源展示给用户。 More specifically, the display mode according to user related information such as user device preferences, user behavior history records to determine, define how the sub-link information corresponding to resources, such as shown in a window on the suspension sub-link information, the sub-display under the link information, and the like; then, resources display apparatus 15 'sub-link information display mode corresponding to the means for providing resources determined based on the display mode, the display resources to the user. 在一个示例中,展示方式确定装置通过对用户历史行为记录进行统计分析,获得用户在历史上浏览的子链接信息所对应的资源多数展示于该子链接信息之上的悬浮窗口,并据此确定此次资源的展示方式;随后,资源展示装置15'将该子链接所对应的资源展示于该子链接之上的悬浮窗口中,并显示在用户设备上,供用户浏览。 In one example, the display mode determination means for statistical analysis of user behavior history records, access to resources on the user's browsing history sub-link information corresponding to the floating window on the display in most of the sub-link information, and accordingly determine the resource display mode; then, resources display apparatus 15 'the resources corresponding to the sub-link shown in the floating window on the sub-link, and displayed on a user device for the user to browse.

[0086] 本领域技术人员应能理解上述子链接信息所对应资源的展示方式的确定方式仅为举例,其他现有的或今后可能出现的子链接信息所对应的资源的展示方式的确定方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0086] Those skilled in the art should understand that the way to determine the display mode corresponding to the sub-link information resource of example only, determine how other existing or later to show possible ways of sub-link information corresponding to resources such as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0087] 更优选地,所述展示方式可包括但不限于以下至少任一项: [0087] More preferably, the display means can include but are not limited to, at least any one of:

[0088]-展示于所述搜索结果的底部; [0088] - shown in the bottom of the search result;

[0089]-展示于悬浮窗口; [0089] - the window shown in suspension;

[0090]-展示于下展空间。 [0090] - presented in the exhibition space.

[0091] 具体地,所述展示方式包括展示于所述搜索结果的底部,例如,展示于搜索结果所在的搜索结果页面的底部。 [0091] Specifically, the embodiment comprises a display shown in the bottom of the search results, for example, shown in the bottom of the search results page search results are located. 优选地,也可展示于该搜索结果页面的顶部。 Preferably, also shown in the top of the search results page. 所述展示方式包括展示于悬浮窗口,其中,该悬浮窗口可以是在子链接信息所在的搜索结果页面的某个固定的区域显示,也可以由用户设定或根据浏览对象的位置确定。 The display manner in the suspension comprises a display window, wherein the window may be suspended in a fixed area of ​​a search results page where the display sub-link information may be set by the user or determined in accordance with the position of the navigation object. 优选地,其窗口大小可以进行调节。 Preferably, its window size can be adjusted. 所述展示方式包括展示于下展空间,在此,所述下展空间意指可在子链接信息所在的搜索结果页面中进行动态伸展和回缩的展示空间。 The display shown in the embodiment comprises exhibition space, in this case, the lower space exhibition display space means can be extended and retracted in dynamic search results page sub-link information is located. 在一个示例中,如图5所示,当用户通过将光标置于子链接信息“潮流智能手机订购”之上而触发该子链接所对应的资源的展示时, 在该子链接信息的下方将伸展出用于展示该资源的展示空间,而该子链接信息之下原有的其他内容的显示位置将相应地下移;如图6所示,当光标离开该子链接信息时,该展示空间将回缩以关闭该资源的展示,同时,该其他内容将上移至该页面中其原来的位置显示。 In one example, shown in Figure 5, when the cursor over the user by the sub-link information "Usually trend smartphone" trigger display of the sub-links corresponding to the resources, the sub-link information below will stretching out display space for displaying the resource, and the display position of the original content below the other sub-link information down accordingly; shown in FIG. 6, when the cursor leaves the sub-link information, the display space show retraction to close the resource, while the other content on the page moves to its original position in the display. 本领域技术人员应能理解上述展示方式仅为举例,其他现有的或今后可能出现的展示方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above shows only an example, other existing or future display mode may occur as applicable to the present invention, should also be included within the scope of the invention, and is included in this reference this.

[0092] 本领域技术人员应能理解,上述第一获取装置和第二获取装置仅为示例,在实践中,它们可以是二个独立的模块,也可集成在一个模块中。 [0092] Those skilled in the art should appreciate that the foregoing is merely exemplary first acquisition means and second acquisition means, in practice, they may be two separate modules can be integrated in one module.

[0093] 图3为根据本发明另一个方面的在搜索结果中提供相关子链接的方法流程图。 [0093] FIG. 3 is a flowchart of the method according to another aspect of the present invention provide sub-link in the search results.

[0094] 具体地,在步骤Sl中,提供设备1根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息。 [0094] Specifically, in step Sl, an apparatus 1 according to a search query information input by the user, to obtain one or more search results, and wherein at least one of each of the one or more sub-related link information search result. 更具体地,在步骤Sl中,例如提供设备1根据用户通过用户设备输入的查询信息在网络索引库中进行搜索,以获得一个或多个搜索结果,在此,搜索结果一般为具有与查询信息中关键词匹配的名称、内容的网站网址及相应描述信息;当网络索引库中包含其中一些搜索结果的子链接信息时,在步骤Sl中,提供设备1可同时获取所述搜索结果的子链接信息,在此, 所述子链接信息包括,但不限于,搜索结果对应网站上的更新信息、促销信息或最新产品信息的子页面的子链接及其对应描述。 More specifically, in step Sl, for example by providing apparatus 1 according to a user's query input information of the user equipment in the network search index database to obtain one or more search results, in this case, the search results and query information generally having keyword matching name, site URL and the corresponding content description information; index database when the network contains the link information in which the number of sub-search result, in step Sl, there is provided apparatus 1 can acquire the search results at the same time a sub-link information, in this case, the sub-link information including, but not limited to, search results corresponding to update information on the site, sub-links promotions or sub-pages of the latest product information and its corresponding description. 在此,所述用户设备包括,但不限于,计算机、智能手机、PDA等任何具有上网浏览功能的设备。 In this case, the user equipment including, but not limited to, computers, smart phones, PDA and any other device with Internet browsing capabilities. 在此,所述用户设备与提供设备1之间的通信可以是基于,但不限于,诸如TCP/IP协议、UDP协议等的分组数据传输。 Here, communication between the user equipment and the device may be provided based on, but not limited to, packet data transmission, such as TCP / IP protocol, UDP protocol or the like. 在此,所述查询信息包含一个或多个查询关键词,优选地,还可包括关键词之间的关联词。 Here, the query information includes one or more query keywords, preferably, further includes an association between the word keywords. 在此,所述一个或多个搜索结果的排序可根据各种搜索算法进行排序,例如根据传统的点击率算法排序、根据Google 的“f^agefcink” 搜索算法(参见美国专利US6^5699,“Method for node ranking in a linked database")进行排序、根据百度的“超链”搜索算法进行排序。 Here, the one or more sorting search results can be sorted according to various search algorithms such as sorting according to the conventional algorithm CTR, Google's "f ^ agefcink" search algorithm (see, U.S. Patent No. US6 ^ 5699, " method for node ranking in a linked database ") to sort, according to Baidu's" sort hyperlink "search algorithm.

[0095] 在一个示例中,用户首先通过用户设备的浏览器软件访问一些搜索网站,如Yahoo, com, Google, com, Baidu. com后,在该搜索网站首页的搜索栏中,或者通过在嵌入浏览器的本地搜索栏中输入查询关键词“北京酒店预定”,用户设备获取该查询关键词,并将其作为查询请求发送至提供设备1,例如,可将其封装为http请求消息并通过诸如http、https通信协议发送至提供设备1,接着,在步骤Sl中,提供设备1实时监听并接收该查询请求,然后,解析并提取该查询请求中的查询关键词,随后,在步骤Sl中,提供设备1根据该查询关键词在网络索引库中进行匹配查询以获得多个搜索结果,并且获得其中一个诸如某在线预定网站的搜索结果的子链接信息,包括北京特色酒店推荐、独家最惠酒店再省10%、 北京特惠精品酒店等。 [0095] In one example, a user first accesses some search sites, such as Yahoo, com, Google, com, Baidu browser software user equipment. After com, the search site Home search bar, or by embedding local search query keyword input box of the browser, "hotel reservations Beijing", the user equipment acquires the keyword query, and sends it to the providing apparatus 1 as query request, for example, may be packaged as such through http request message and http, https protocol is transmitted to the communication providing device 1, then, in step Sl, there is provided a real-time monitoring apparatus and receives the query request, and then, parses and extracts the query keyword query request, then, in step Sl, the providing device 1 according to the query match keywords in the web index database query to obtain a plurality of search results, and get one of the sub-link information such as search results of a online booking site, including Beijing hotel features recommended exclusive Price another 10% of the province, Beijing preferential boutique hotel. 在此,所述网络索引库用于存储与各种查询信息相对应的搜索结果及该(些)搜索结果的子链接信息,该索引库包括但不限于关系数据库、内存存储器、磁盘存储器等。 Here, the network index repository for storing various information corresponding to the query and the search result (s) of the sub-link information search result, the index database comprises a relational database, but not limited to, RAM memory, magnetic disk memory.

[0096] 本领域技术人员应能理解上述请求消息的封装格式、获取搜索结果及其子链接信息的方式仅为举例,其他现有的或今后可能出现的请求消息的封装格式、获取搜索结果及其子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0096] Those skilled in the art should understand that the above-described encapsulation request message, and acquires search result way of example only sub-link information, other existing or later request message encapsulation may occur, and obtain search results manner which sub-link information as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0097] 随后,在步骤S2中,提供设备1根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息。 [0097] Subsequently, in step S2, an apparatus 1 according to the query information, the query matches one or more sub-link information, obtaining at least one sub-link information and information that matches the query. 具体地,例如将用户输入的查询信息中的若干查询关键词,在其在步骤Sl中获得的与某搜索结果相关的一个或多个链接信息中进行匹配查询,以获得与该查询信息相匹配的至少一个子链接信息,其中,子链接信息与所述查询信息相匹配的条件包括但不限于: Specifically, for example, a number of queries in the query information input by the user keyword matching in a query related to a search result which is obtained in step Sl or more of the link information to obtain information matches the query at least one sub-link information, wherein the condition of the sub-link information that matches the query information include, but are not limited to:

[0098] 1)仅当该若干关键词在子链接信息中全部出现,将该子链接信息视为与所述查询信息相匹配; [0098] 1) only when all the keywords that appear in several sub-link information, the sub-link information deemed to match the query information;

[0099] 2)该若干关键词中任一个或多个关键词在子链接信息中出现,则将该子链接信息视为与所述查询信息相匹配。 [0099] 2) according to any one of the plurality of keyword or more keywords appear in the sub-link information, the link information of the sub-information is deemed to match the query.

[0100] 在一个示例中,查询信息中的查询关键词包括“财经”、“新闻”,并且在步骤Sl中, 提供设备1获得的搜索结果中某网站的3个相关子链接信息包括:“环球财经新闻”、“中国财经十大新闻事件”、“新闻频道”,在步骤S2中,提供设备1将该2个关键词依次在所述3 个子链接信息中进行字符串匹配查询,结果该2个关键词仅在子链接信息“环球财经新闻” 和“中国财经十大新闻事件”中全部匹配成功,故将其作为与该查询信息相匹配的子链接信息。 [0100] In one example, the query information in the query keywords include "financial", "News", and in step Sl, the offer of a site three related sub-link information includes search results obtained in 1 device: " Global Finance News "," China's top ten news events finance and economics "," News ", in step S2, the two devices provide a keyword query matching string sequentially in the three sub-link information, the results of the 2 only all keywords in sub-link information to match the success of "Global Financial News" and "Top ten Chinese Financial News" incident, so its information as a sub-link the query matches the information. 在另一个示例中,查询信息中的查询关键词包括“数码产品”、“促销”,并且在步骤Sl 中,提供设备1获得的某搜索结果的2个相关子链接信息包括:“2011暑期促销”、“数码产品特价专区”,在步骤S2中,提供设备1将该2个关键词依次在所述2个子链接信息中进行字符串匹配查询,结果关键词“数码产品”在子链接信息“数码产品特价专区”中匹配成功, 而“促销”在子链接信息“2011暑期促销”中匹配成功,则将其都作为与该查询信息相匹配的子链接信息。 In another example, the query information in the query keywords include "digital products", "promotion", and in step Sl provided two sub-link information related to the results of a search device 1 obtained include: "2011 summer promotion "," digital products Specials ", in step S2, the two devices provide a keyword sequentially in the two sub-link information string matching the query, the results of keyword" digital products "in the sub-link information" digital product Specials "in the matches, while" promotion match the success of "in the sub-link information" 2011 summer promotion "in, it is all as a sub-link information and information that match the query.

[0101] 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0101] Those skilled in the art should understand that the above sub-link information acquiring only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, the protection should also be included in the present invention, within the range, and incorporated herein by reference.

[0102] 接着,在步骤S3中,提供设备1将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 [0102] Next, in step S3, the device 1 provides the one or more search results and the associated at least one sub-link information to the user. 具体地,在步骤S3中,提供设备1采用任何已知的计算机提供人可读信息的技术手段,例如屏幕显示、扬声器播放等,将其在步骤Sl中获得的搜索结果以及在步骤S2中获得的与该搜索结果相关的至少一个子链接信息提供给用户。 Specifically, in step S3, an apparatus 1 by any known computer techniques to provide human readable information, such as display screens, speakers playback, the search result obtained in step Sl which are obtained in step S2 and at least one child related to the search result link information to the user. 以屏幕显示为例,在步骤S3中,提供设备1将一个或多个搜索结果及其相关的所述至少一个子链接信息,利用页面技术,诸如JSP、ASP或PHP,按一定格式提供给所述用户设备,例如以链接、页面文本等形式提供给用户设备,供用户进行浏览。 In an example screen display, in step S3, the device 1 will provide one or more search results and the associated at least one sub-link information, the page using techniques such as JSP, ASP or PHP, according to a certain format is provided to the said user equipment, such as to provide a link to a page of text and other forms of user equipment, for users to browse. 本领域技术人员应能理解上述提供搜索结果及其相关子链接的方式仅为举例,其他现有的或今后可能出现的提供搜索结果及其相关子链接的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above and provide search results associated sub-link only an example, other existing or later to provide search results and their associated sub-way links may appear as applicable to the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

[0103] 优选地,上述各个步骤之间是持续不断地工作。 [0103] Preferably, between the above steps are continuously working. 具体地,在步骤Sl中,提供设备1 持续地根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;随后,在步骤S2中,提供设备1也持续地根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;接着,在步骤S3中,提供设备1也持续地将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户;在此,本领域技术人员应理解“持续”是指各步骤分别不断进行搜索结果的获取、子链接信息的获取、及搜索结果及其相关子链接的提供,直至满足预定停止条件,例如提供设备1在较长时间内停止对搜索结果及其子链接信息的获取。 Specifically, in step Sl, there is provided a continuous apparatus according to the query search information input by the user, to obtain one or more search results, and wherein each associated with one or more sub-link information of at least one search result; and subsequently in step S2, the apparatus 1 provides also continuously according to the query information, the match query in one or more sub link information, obtaining at least one sub-link information to match the query information; Next, in in step S3, the device 1 is also provided to continuously providing the one or more search results and the associated at least one sub-link information to the user; herein, be understood by those skilled in the art "continuous" refers to the steps are performed continuously acquired search results acquisition sub-link information, and the search results and their associated sub-link is provided, until a predetermined stop condition is satisfied, for example, the device 1 stops providing search results and the sub-link in a long time access to information.

[0104] 在一个优选实施例中(参照图幻,该过程还包括步骤S6 (未示出),在步骤S6中, 提供设备1根据第一预定规则,对所述至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序;随后,在步骤S3中,提供设备1将所述一个或多个搜索结果及与其相关的具有该排列顺序的所述至少一个子链接信息中的部分或全部子链接信息提供给所述用户。以下参照图3对该优选实施例进行详细描述,其中,在步骤S 1中,提供设备1 根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;接着,在步骤S2中,提供设备1根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;其具体过程与前述参照图3所描述的实施 [0104] In a preferred embodiment (see FIG magic, the process further comprises the step S6 (not shown), in step S6, providing a device according to a first predetermined rule, the at least one sub-link information is sorted to determine the order in which the at least one sub-link information; subsequently, in step S3, the device 1 provides the one or more search results and the order of arrangement having associated therewith at least one sub-link information some or all of the sub-link information to the user. FIG. 3 embodiment with reference to the detailed description of a preferred, wherein, in step S 1, an apparatus for providing a search based on the query information input by the user, or to obtain a wherein the plurality of search results, and with the at least one search result associated with each of one or more sub-link information; Next, in step S2, the providing apparatus 1 according to the query information, the one or more sub-link information match query, obtain at least one sub-link information and information that matches the query; three specific embodiments described in the foregoing with reference to FIG procedure 例中步骤Sl与步骤S2所执行的过程相同,为简明起见,以引用方式包含于此,而不做赘述。 The same process in step Sl to step S2 is performed, for brevity, are incorporated herein by reference, do not repeat.

[0105] 具体地,在步骤S6中,提供设备1按照第一预定规则,例如对其在步骤S2中获取的与某搜索结果相关联的至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序,其中,所述第一预定规则基于,但不限于,子链接信息的累计点击量、子链接信息的点击频次等信息;随后,在步骤S3中,提供设备1将其在步骤Sl中提供的一个或多个搜索结果及与其相关的经过其在步骤S6中排序的至少一个子链接信息中的部分或全部子链接信息提供给所述用户。 [0105] Specifically, in step S6, the providing apparatus 1 according to a first predetermined rule, for example, at least one sub-orders its links associated with a search result acquired in step S2, information to determine the at least one the order in which sub-link information, wherein said first predetermined rule based on, but not limited to, click cumulative traffic sub-link information, the link information of the sub-frequency inferior information; subsequently, in step S3, the providing apparatus 1 which one or more search results provided in step Sl and the associated portion of the at least one sub-link through S6 in which the step of ordering information or all of the sub-link information to the user.

[0106] 在一个示例中,第一预定规则为对子链接信息按其累计点击量从大至小进行排序,在步骤Sl中,提供设备1搜索结果为新闻网站,其相关的3条子链接信息包括: [0106] In one example, the first predetermined rule for the sub-link information according to their cumulative traffic from large to small sort, in step Sl, the search results provide a device for news sites, which link information related note 3 include:

[0107] Ll体育新闻; [0107] Ll sports news;

[0108] L2娱乐新闻; [0108] L2 entertainment news;

[0109] L3军事新闻; [0109] L3 military news;

[0110] 在步骤S6中,提供设备1通过对一定时间间隔内上述个子链接信息的历史访问记录进行统计分析,获得子链接信息Li、L2和L3的累计点击量依次为10000次、20000次和5000次,并由此确定该3条子链接信息的排列顺序为L2、L1、L3 ;随后,在步骤S3中,提供设备1通过诸如ASP、JSP、PHP等页面技术将该搜索结果及排序后的部分子链接信息,如L2、Li,或全部子链接信息提供给用户设备,供用户浏览。 [0110] In step S6, the providing apparatus 1 performs statistical analysis previous visits to the above-described sub-link within a certain time interval information, the obtaining sub-link information Li, L2 and L3 accumulated traffic order of 10,000 times, 20,000 times, and 5000, and thereby determining the order of the sliver 3 to the link information L2, L1, L3; subsequently, in step S3, after providing apparatus 1 such as by ASP, JSP, PHP, etc. the search results page technology and sorting part of the sub-link information, such as L2, Li, or all of the sub-link information to the user equipment for the user to browse.

[0111] 本领域技术人员应能理解上述子链接排序和提供搜索结果及其相关子链接的方式仅为举例,其他现有的或今后可能出现的子链接排序或提供搜索结果及其相关子链接的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0111] Those skilled in the art should understand that the above embodiment the child link sorting and providing search results and their associated sub-link is only an example, other existing or future possible child links sorted or provide search results and their associated sub-links as applicable to the embodiment of the present invention, it should also be included within the scope of the present invention, and incorporated herein by reference.

[0112] 在此,需要说明的是,举例中的各项数值作为说明作用的示例,仅供理解本发明, 不作为实际应用时的真实数据。 [0112] Here, it should be noted that, in the numerical example described as an example of the role only for understanding the present invention, as the real data is not practical application. 如无特别说明,本文中其他地方出现的数值的功用与此处相同,为简明起见,不再赘述。 Unless otherwise indicated, the value of the function elsewhere in the same here, for simplicity, omitted.

[0113] 优选地,所述第一预定规则基于,但不限于,以下至少任一项对所述至少一个子链接信息进行排序: [0113] Preferably, the first predetermined rule based on, but not limited to, at least any one of the at least one sub-link information is sorted:

[0114]-所述子链接信息的累计点击量; [0114] - the accumulated traffic sub-link information;

[0115]-所述子链接信息的点击频次; [0115] - Click the frequency sub-link information;

[0116]-所述子链接信息的更新时间; [0116] - the updated sub-link information;

[0117]-用户相关信息; [0117] - the user-related information;

[0118] 具体地,若该第一预定规则基于子链接信息的累计点击量,则在步骤S6中,提供设备1可根据所述子链接信息在历史上的累计点击量,按照由多至少的顺序,对所述子链接信息进行排序。 [0118] Specifically, if the first predetermined rule based on the integrated sub-link traffic information, then in step S6, an apparatus 1 according to the accumulated sub-link traffic information in the history, in accordance with a plurality of at least sequence, the sub-link information is sorted. 若该第一预定规则基于子链接信息的点击频次,则在步骤S6中,提供设备1可根据所述子链接信息在某历史时间段中的点击频次,按照由多至少的顺序,对所述子链接信息进行排序。 If the rule is based on a first predetermined frequency sub clicking link information, then in step S6, the apparatus 1 may be provided according to the frequency sub-link information click history in a time period, at least according to the descending order, the sub-link information is sorted. 若该第一预定规则基于子链接信息的更新时间,则在步骤S6中,提供设备1将对更新时间较近的子链接信息赋予较高的排序权值。 If the predetermined rule is based on a first sub-link information update time, then in step S6, the device 1 will provide updated information on the sub-link time close given a higher ranking weights. 若该第一预定规则基于诸如用户属性、用户偏好等用户相关信息,则在步骤S6,例如提供设备1将对与用户偏好相匹配的子链接信息赋予较高的排序权重。 If the first predetermined rule based on the relevant information such as user attributes, user preferences and other user, then in step S6, the sub-link information apparatus such as providing a user preference will be given to match the higher ranking weight. 本领域技术人员应能理解,上述各项第一预定规则不仅可以单独用于提供设备1对子链接信息进行排序,还可以将其中多项结合用于提供设备1对子链接信息进行排序。 Those skilled in the art should appreciate that the above predetermined rule not only a first apparatus for providing a separate sub-link information to sort, many of which can also be used in conjunction to provide a sub-device link information is sorted. 本领域技术人员应能理解上述第一预定规则仅为举例,其他现有的或今后可能出现的第一预定规则如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the first predetermined rule is merely an example, other existing or possible future first predetermined rule as applied to the present invention, it should also be included within the scope of the present invention, and hereby incorporated here by reference.

[0119] 更优选地,所述用户相关信息可包括但不限于以下至少任一项: [0119] More preferably, the user-related information may include, but are not limited to at least any one of:

[0120]-用户属性; [0120] - user attribute;

[0121]-用户偏好; [0121] - user preferences;

[0122]-用户历史记录信息; [0122] - the user history information;

[0123]-用户设备的IP地址。 [0123] - IP address of the user equipment.

[0124] 具体地,所述用户相关信息包括用户属性,其中,该用户属性包括但不限于用户预先输入的个人背景信息,如性别、年龄、宗教、国籍、教育程度等。 [0124] Specifically, the user-related information includes a user attribute, wherein the user attribute information, including but not limited to, personal background of the user input in advance, such as gender, age, religion, nationality, level of education. 所述用户相关信息包括用户偏好,其中,该用户偏好包括但不限于用户预先设置的一些偏好选择,如喜爱的运动类型、食物品种、书籍种类等;所述用户相关信息包括用户历史记录信息,其中,该用户历史记录信息由系统来记录和统计用户先前的搜索和点击浏览历史,从而可判断或预测用户的需求。 The user information includes user preferences, wherein the user preferences include, but are not limited to a user preference selection number is set in advance, such as favorite sports types, varieties of food, the kind of books; the user-related information includes a user history information, wherein the user history information is recorded by the statistical system and the user's previous searches and clicks browsing history, which can determine or predict the needs of users. 所述用户相关信息包括用户设备的IP地址,其可以反映该用户当前所处地域,可由提供设备1实时检测用户设备来获取。 The user-related information includes the IP address of the user equipment, which may reflect that the user is currently located area, real-time detection apparatus 1 may be provided by the user equipment to acquire. 在此,提供设备1获取该用户相关信息的方式包括但不限于:根据用户通过用户设备登录网页时所留下注册信息中获取,或根据在用户通过用户设备浏览网页期间由用户设备端或网络端所记录的或由用户设备的cookies信息中提取的用户历史行为信息中获取等等。 Here, a way to obtain information related to the user apparatus 1 include but are not limited to: the registration information acquired by the user according to the left by a user equipment login page, or on a user device during a user browsing the web through the equipment by the end user or the network obtain information and so end user behaviors recorded history or cookies information extracted from the user device. 本领域技术人员应能理解,上述各项用户相关信息不仅可以单独用于提供设备1对某搜索结果中的一个或多个子链接信息进行排序,还可以将其中多项结合用于提供设备1对某搜索结果中的一个或多个子链接信息进行排序。 Those skilled in the art should appreciate that the above is not only user-related information may be used to provide a single apparatus 1 one or more sub-link information about a search result sort, many of which can also be used in conjunction with one pair providing apparatus a search result in one or more sub-link information is sorted. 本领域技术人员应能理解上述用户相关信息仅为举例,其他现有的或今后可能出现的用户相关信息如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above user information is merely an example, other existing or possible future user-related information as applicable to the present invention, should also be included within the scope of the invention, and by reference herein herein.

[0125] 通过根据上述用户相关信息对子链接信息进行排序,并将排序后的子链接信息提供给用户,有助于提高用户获取相关子链接的准确度,从而提升用户体验。 [0125] According to the user to sort through information sub-link information after the sub-links and ordering information to the user, help to improve the accuracy of users to access the relevant sub-links, so as to enhance the user experience.

[0126] 更优选地,该过程还包括步骤S9 (未示出),其中,在步骤S9中,提供设备1可根据第二预定规则,确定提供给所述用户的子链接信息的数量, [0126] More preferably, the process further comprises the step S9 (not shown), wherein, in the step S9, the number of sub-link information providing apparatus 1 according to a second predetermined rule, provided to the user is determined,

[0127] 其中,所述第二预定规则基于,但不限于,以下至少任一项: [0127] wherein said second predetermined rule based on, but not limited to, at least any one of the following:

[0128]-所述子链接信息的类型; [0128] - a type of the sub-link information;

[0129]-展示所述子链接信息的空间; [0129] - display space of the sub-link information;

[0130]-用户相关信息。 [0130] - user-related information.

[0131] 具体地,在步骤S9中,提供设备1根据第二预定规则,基于其在步骤S6中获得的排序后的多个子链接信息,确定提供给所述用户的子链接信息的数量; [0131] Specifically, in step S9, an apparatus 1 according to a second predetermined rule, based on a plurality of sub-link information after the sorting thereof obtained in step S6, it is determined the number provided to the user of the sub-link information;

[0132] 当该第二预定规则基于所述子链接信息的类型,其中,该子链接信息的类型包括但不限于文字类型、图片类型等,例如,若排序靠前的子链接信息多为图片类型,则在展示空间固定的情况下,在步骤S9中,提供设备1将减少提供给用户的子链接信息的数量。 [0132] When the second predetermined rule based on the type of the sub-link information, wherein the sub-type of the link information includes, but is not limited to text type, picture type, etc., e.g., if the higher-ranking sub-link information to image multiple type, fixed in space display case, in step S9, the providing apparatus 1 will be provided to the user to reduce the number of sub-link information.

[0133] 当该第二预定规则基于展示该子链接信息的空间,例如,子链接信息将通过移动设备提供给用户,因其展示空间的限制,在步骤S9中,提供设备1将减少提供给用户的子链接信息的数量。 [0133] When the second predetermined rule based on the display space of the sub-link information, e.g., the sub-link information will be provided to the user via the mobile device, its display space restrictions, in step S9, an apparatus 1 is provided to reduce the the number of sub-link information of the user.

[0134] 当该第二预定规则基于诸如用户偏好,用户历史记录信息等用户相关信息,则在步骤S9中,提供设备1例如可将用户偏好中设置的子链接的展示数量作为提供给所述用户的子链接信息的数量。 [0134] When the second rule based on predetermined user information such as user preferences, user history information and the like, then in step S9, the providing apparatus 1, for example, may show the number of sub links as a set of user preferences to said the number of sub-link information of the user.

[0135] 本领域技术人员应能理解,上述各项第二预定规则不仅可以单独用于提供设备1 确定提供给用户的子链接信息的数量,还可以将其中多项结合用于提供设备1确定提供给用户的子链接信息的数量。 [0135] Those skilled in the art should appreciate that the above-described second predetermined rule may be only a single device for providing a sub-link is determined to provide information to a user number, many of which may also be used in conjunction providing apparatus 1 determines the number of sub-link provided to the user information.

[0136] 本领域技术人员还应能理解上述确定子链接信息数量的方式和第二预定规则仅为举例,其他现有的或今后可能出现的确定子链接信息数量的方式或第二预定规则如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0136] Those skilled in the art will also understand that the above determination sub-chaining rule and a second predetermined number of information is merely an example, other existing or sub-link information to determine the number of possible future mode or a second predetermined rule such as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0137] 优选地,该过程还包括步骤S7 (未示出),其中,在步骤S7中,提供设备1可根据所述搜索结果所对应的搜索推广相关信息,获取所述一个或多个子链接信息。 [0137] Preferably, the process further comprises the step S7 (not shown), wherein, in step S7, the device 1 can be extended to provide information according to the search result corresponding to the search, acquiring the one or more sub link information. 具体地,在步骤S7中,提供设备1根据其在步骤Sl中获得的搜索结果及其子链接信息,例如在搜索推广库中进行匹配查询以获得该搜索结果所对应的诸如搜索推广预算、搜索推广子链接推广时间设置等搜索推广相关信息,并据此,从该子链接信息中优选出将与该搜索结果合并提供给用户的子链接信息。 Specifically, in step S7, the providing apparatus 1, for example, match the search query to promote its search results according to library obtained in step Sl and the sub-link information to obtain the search result corresponding to such search marketing budget, search promotion promotion sub-link scheduling, etc. to promote the search for relevant information, and accordingly, provides to the user preferably sub-link information from the sub-link information to be merged with the search result. 在一个示例中,搜索结果为在线购物网站,其具有与之相关的20条子链接信息,在步骤S7中,提供设备1根据该搜索结果的标识信息在搜索推广库中进行匹配查询,以获得该在线购物网站的推广预算,若该推广预算余额高于预设的预算阈值,则在步骤S7中,提供设备1从备选的子链接信息中选择前10条子链接信息作为将提供给用户的子链接信息;若该推广预算余额低于预设的预算阈值,则在步骤S7中,提供设备1从备选的子链接信息中仅选择前5条子链接信息作为将提供给用户的子链接信息。 In one example, the search results for the online shopping site that has 20 links to information related note, in step S7, the provision of equipment 1 match search queries in the promotion of the library based on identification information of the search results, in order to obtain the online shopping site promotion budget, if the promotion budget balance is higher than the pre-budget threshold, then in step S7, the device offers a selection of the top 10 note link information from the sub-link information will be provided as an alternative to the user's child link information; marketing budget if the budget balance falls below a preset threshold, then in step S7, the providing apparatus 1 before selecting sliver 5 from the sub-link information in the link information only as an alternative to provide the sub-link information to a user. 在此,所述搜索推广库存储已有的搜索推广客户的搜索推广及其相关信息,该搜索推广库包括但不限于关系数据库、内存存储器、磁盘存储器等。 In this case, the Search promotion promotion store existing customers and to promote the search for relevant information, the library search promotion including but not limited to relational databases, memory, memory, disk, memory and so on. 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above embodiment acquisition sub-link information is only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

[0138] 所述搜索推广相关信息包括但不限于以下至少任一项: [0138] The search promotion related information including but not limited to at least any one of the following:

[0139]-所述搜索推广的所属行业信息; [0139] - the search to promote your business information;

[0140]-所述搜索推广的推广设置信息; [0140] - Promotion of the search setting information promotion;

[0141]-所述搜索推广的推广预算信息。 [0141] - the search promotion promotion budget information.

[0142] 具体地,所述搜索推广相关信息包括所述搜索推广的所属行业信息,例如,在步骤S7中,提供设备1可根据该搜索推广所属的行业,在行业信息库中进行匹配查询以获得该行业的搜索推广记录,并对该搜索推广记录进行统计分析以获得其在不同推广时段提供给用户的子链接信息数量,并据此确定将提供给用户的子链接信息。 [0142] In particular, the search promotion related information includes the search information to promote your business, e.g., in step S7, the device 1 may be provided, queries match repository in the industry, according to industry belongs to the search promotion get the record industry's search promotion, and to promote the search records for statistical analysis to obtain the number of sub-link information is provided to the user in the promotion of different periods, and accordingly will be provided to the user to determine the sub-link information. 所述搜索推广相关信息包括所述搜索推广的推广设置信息,其包括但不限于一次搜索中提供给用户的子链接数量,每个子链接的推广时段等。 The search for related information includes the search Promotion Promotion Promotion of setting information, including, but not limited to, a number of sub search link to the user, the promotion period of each sub-link and the like. 所述搜索推广相关信息包括所述搜索推广的推广预算信息, 其包括但不限于该搜索推广子链接信息的推广预算、该搜索推广子链接信息的推广时长等。 The promotion-related information includes search information of the search marketing budget for promotion, including but not limited to the search marketing budget to promote the sub-link information, the search for the promotion and long promotion of sub-link information. 本领域技术人员应能理解,上述各项搜索推广相关信息不仅可以单独用于提供设备1 获取子链接信息,还可以将其中多项结合用于提供设备1获取子链接信息。 Those skilled in the art will appreciate that the above information can not only promote the search for a separate device for providing a sub-link information acquired, many of which can also be combined to obtain a device for providing a sub-link information. 本领域技术人员应能理解上述搜索推广相关信息仅为举例,其他现有的或今后可能出现的搜索推广相关信息如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above information search promotion of example only, other existing or later to search for possible promotion information as applicable to the present invention, should also be included within the scope of the present invention, and hereby incorporated here by reference.

[0143] 更优选地,在步骤S7中,提供设备1还可根据所述搜索结果所对应的搜索推广相关信息,从与所述搜索结果相对应的搜索推广客户预先提供的与所述搜索结果对应的子链接信息中优选出所述一个或多个子链接信息。 [0143] More preferably, in step S7, the providing apparatus 1 also based on the search result corresponding to promote the search information from the search result corresponding to the search promotion of customers with the search results previously corresponding to the sub-link information is preferably the one or more sub-link information. 具体地,在步骤S7中,提供设备1根据其在步骤Sl获得的搜索结果,例如获取与该搜索结果相对应的搜索推广客户预先提供的子链接信息,并根据该搜索结果所对应的诸如搜索推广预算、搜索推广子链接推广时间设置等搜索推广相关信息,从该预先提供的子链接信息中优选出用于与该搜索结果合并提供给用户的子链接信息。 Specifically, in step S7, providing the sub-link information apparatus 1 according to the search results provided in step Sl obtained, for example, acquires the search result corresponding to the search promotion customers provided in advance, and such search corresponding to the basis of the search result marketing budget, the sub-link promotion promotion search time search promotion information and the like is provided, preferably from the sub-link provided in advance with information for combining the search result to the user's sub-link information. 在此,获取所述搜索推广客户预先提供的子链接信息的方式包括但不限于:1)从搜索推广库中查询获取该预先提供的子链接信息;2)通过约定的通信接口访问该搜索推广客户的服务器以获取该预先提供的子链接信息等,该通信接口包括,但不限于,该服务器预先提供的API (应用编程接口)。 In this embodiment the sub-link information acquiring promote the search client in advance include but are not limited to: obtaining the sub-link information previously provided 1) a search query from a library promotion; 2) to access the search promotion by agreement communication interface client server for the sub-link information and the like provided in advance, the communication interface including, but not limited to, the API (application programming Interface) provided by the server in advance. 在一个示例中,搜索结果为服装百货商店,在步骤S7中,提供设备1将该搜索结果的标识信息作为输入参数,通过调用该服装百货商店的服务器预先提供的API以获得与该搜索结果对应的5条子链接信息,接着,与该搜索结果相对应的搜索推广相关信息中包括该5条子链接信息各自的推广时段设置,则在步骤S7中, 提供设备1从该5条子链接信息中选出满足当前时间在其推广时段内的3条子链接信息作为将提供给用户的子链接信息。 In one example, a clothing department store search result, in step S7, the identification information provides a search result of the device as an input parameter, by calling the API's clothing department store server provided in advance to obtain a corresponding to the search results 5 note the link information, then the search results corresponding to the respective search promotion promotion period setting information included in the link information sliver 5, then in step S7, the providing apparatus 1 is selected from the link information sliver 5 meet the current 3 time sliver link information in its promotion period will be provided as a sub-link information to the user. 本领域技术人员应能理解上述获取子链接信息的方式仅为举例,其他现有的或今后可能出现的获取子链接信息的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above embodiment acquisition sub-link information is only an example, other existing or future acquisition sub-link information may appear as a way applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

[0144] 图4为根据本发明一个优选实施例的在搜索结果中提供相关子链接的方法流程图,其中,该过程还包括步骤S4'和步骤S5'。 [0144] FIG 4 is a flowchart of a preferred embodiment of the present invention provides a method for the relevant sub-link in the search results, wherein the process further comprises the step S4 'and step S5'. 在此,图4中所示步骤Si' -S3'与前面参照图3所描述的步骤S1-S3的内容相同,为简明起见,以引用方式包含于此,而不做赘述。 Here, the steps shown in FIG. 4 Si '-S3' previously described with reference to the contents of step 3 S1-S3 of FIG same, for brevity, are incorporated herein by reference, do not repeat.

[0145] 具体地,在步骤S4'中,提供设备1获取用户选择的所述子链接信息;接着,在步骤S5'中,提供设备1根据所述子链接信息,将与所述子链接信息相对应的资源展示给所述用户。 [0145] Specifically, at step S4 'is provided to obtain the user to select the sub-link information apparatus 1; Next, in step S5', there is provided according to one of the sub-link information, the information apparatus with the sub-link a resource corresponding to the user display.

[0146] 更具体地,在步骤S4'中,提供设备1例如通过实时监听用户通过与显示搜索结果的一个或多个子链接信息的用户设备进行用户交互而选择某子链接信息的消息事件,以获取用户选择的子链接信息,或者定期地通过约定的通信方式直接从第三方设备读取用户选择的子链接信息,其中,用户选择子链接信息的方式包括但不限于: [0146] More specifically, in step S4 ', the device 1 may provide a sub-link information selected by the user through real-time monitoring user interaction with a user or device sub-link information to display search results message event to acquiring sub-link information selected by the user, or periodically reads the sub-link information selected by the user through the agreed communication apparatus directly from a third party, wherein the user selects the sub-link information including but not limited to:

[0147] i光标悬停于所选择的子链接信息之上; [0147] i hovering over the selected sub-link information;

[0148] ϋ鼠标单击所选择的子链接信息; [0148] ϋ-click the selected sub-link information;

[0149] iii键盘输入所选择的子链接信息的编号等; [0149] iii numbered sub-link information selected by keyboard input and the like;

[0150] 接着,在步骤S5'中,提供设备1根据其在步骤S4'中提供的子链接信息,例如通过访问并获得该子链接信息通过超文本传输协议(http)链接的资源,该资源包括但不限于页面、文档、图像、音频文件等;然后,在步骤S5'中,提供设备1通过页面技术,例如JSP、 ASP、PHP技术,将所述资源以页面表格、悬浮窗口或缩略图等形式,嵌入于搜索结果页面之中或之上,提供给所述用户设备,供用户进行浏览。 [0150] Next, in step S5 ', there is provided an apparatus according to which the step S4' sub-link information provided, for example, by accessing and the availability of resources of the sub-link information through hypertext transfer protocol (http) link, the resource including but not limited to pages, documents, images, audio files, etc.; then, in step S5 ', the providing apparatus 1 via the page technique, e.g. JSP, ASP, PHP technique, the resource in a page table, floating window or thumbnail other form, embedded in or on the page in the search results provided to the user equipment for the user to browse.

[0151] 优选地,若所述搜索结果为搜索推广,则在步骤S5'中,提供设备1可根据搜索推广客户预先设置的子链接信息展现方式,如悬浮窗口、缩略图等,将所述子链接信息提供给所述用户设备。 [0151] Preferably, if the search result is a search promotion, at step S5 ', there is provided the sub-link information to show how the device 1 according to a preset search promotion of customers, such as suspension windows, thumbnails, the sub-link information to the user equipment.

[0152] 本领域技术人员应能理解上述获取子链接信息和展示子链接资源的方式仅为举例,其他现有的或今后可能出现的获取子链接信息和展示子链接资源的方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0152] Those skilled in the art should understand that the acquired link information, and sub-sub-link resources show only an example, other existing or acquired link information, and sub-sub-display link resources as possible future embodiment may be applied to the present invention should also be included within the scope of the present invention, and incorporated herein by reference.

[0153] 优选地,该过程还包括步骤S8,(未示出),在步骤S8,中,提供设备1根据用户相关信息,确定与所述子链接信息相对应的资源的展示方式;所述步骤S5'中,提供设备1还根据所述子链接信息,按照所述展示方式将与所述子链接信息相对应的资源展示给所述用户。 [0153] Preferably, the process further comprises a step S8, (not shown), in step S8, there is provided according to a user-related information, showing how resources device determines the sub-link information corresponding to; the step S5 'is provided to the user apparatus 1 according to the further sub-link information, the display manner in accordance with the sub-link resources information corresponding to the display. 更具体地,在步骤S8'中,提供设备1根据诸如用户偏好设置、用户历史行为记录等用户相关信息,确定子链接信息所对应的资源的展示方式,如展示于子链接信息之上的悬浮窗口、展示在子链接信息的下方等;随后,在步骤S5'中,提供设备1基于在步骤S8'中提供的子链接信息所对应的资源的展示方式,将该资源展示给用户。 More specifically, in step S8 ', to provide a suspension device 1 according to user preferences, such as user setting information, the user behavior history records, define how the sub-link information corresponding to resources, such as shown in the above sub-link information window, displayed in the lower sub-link information, and the like; subsequently, in step S5 'is provided on the device 1 in step S8' sub-link information to show how resources are provided corresponding to show the resources to the user. 在一个示例中,在步骤S8' 中,提供设备1通过对用户历史行为记录进行统计分析,获得用户在历史上浏览的子链接信息所对应的资源多数展示于该子链接信息之上的悬浮窗口,并据此确定此次资源的展示方式;随后,在步骤S5'中,提供设备1将该子链接所对应的资源展示于该子链接之上的悬浮窗口中,并显示在用户设备上,供用户浏览。 In one example, at step S8 ', the floating window providing apparatus 1 via the user behavior history records statistical analysis, access to resources on the user's browsing history information corresponding to the sub-link shown in most of the information on the sub-link and accordingly define how the resource; subsequently, at step S5 ', the apparatus 1 provides the sub-link resources corresponding to the sub-link shown in the above suspension window, and displayed on a user device, for users to browse.

[0154] 本领域技术人员应能理解上述子链接信息所对应资源的展示方式的确定方式仅为举例,其他现有的或今后可能出现的子链接信息所对应的资源的展示方式的确定方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 [0154] Those skilled in the art should understand that the way to determine the display mode corresponding to the sub-link information resource of example only, determine how other existing or later to show possible ways of sub-link information corresponding to resources such as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0155] 更优选地,所述展示方式可包括但不限于以下至少任一项: [0155] More preferably, the display means can include but are not limited to, at least any one of:

[0156]-展示于所述搜索结果的底部;[0157]-展示于悬浮窗口; [0156] - shown in the bottom of the search result; [0157] - the window shown in suspension;

[0158]-展示于下展空间。 [0158] - presented in the exhibition space.

[0159] 具体地,所述展示方式包括展示于所述搜索结果的底部,例如,展示于搜索结果所在的搜索结果页面的底部。 [0159] Specifically, the embodiment comprises a display shown in the bottom of the search results, for example, shown in the bottom of the search results page search results are located. 优选地,也可展示于该搜索结果页面的顶部。 Preferably, also shown in the top of the search results page. 所述展示方式包括展示于悬浮窗口,其中,该悬浮窗口可以是在子链接信息所在的搜索结果页面的某个固定的区域显示,也可以由用户设定或根据浏览对象的位置确定。 The display manner in the suspension comprises a display window, wherein the window may be suspended in a fixed area of ​​a search results page where the display sub-link information may be set by the user or determined in accordance with the position of the navigation object. 优选地,其窗口大小可以进行调节。 Preferably, its window size can be adjusted. 所述展示方式包括展示于下展空间,在此,所述下展空间意指可在子链接信息所在的搜索结果页面中进行动态伸展和回缩的展示空间。 The display shown in the embodiment comprises exhibition space, in this case, the lower space exhibition display space means can be extended and retracted in dynamic search results page sub-link information is located. 在一个示例中,如图5所示,当用户通过将光标置于子链接信息“潮流智能手机订购”之上而触发该子链接所对应的资源的展示时, 在该子链接信息的下方将伸展出用于展示该资源的展示空间,而该子链接信息之下原有的其他内容的显示位置将相应地下移;如图6所示,当光标离开该子链接信息时,该展示空间将回缩以关闭该资源的展示,同时,该其他内容将上移至该页面中其原来的位置显示。 In one example, shown in Figure 5, when the cursor over the user by the sub-link information "Usually trend smartphone" trigger display of the sub-links corresponding to the resources, the sub-link information below will stretching out display space for displaying the resource, and the display position of the original content below the other sub-link information down accordingly; shown in FIG. 6, when the cursor leaves the sub-link information, the display space show retraction to close the resource, while the other content on the page moves to its original position in the display. 本领域技术人员应能理解上述展示方式仅为举例,其他现有的或今后可能出现的展示方式如可适用于本发明,也应包含在本发明保护范围以内,并在此以引用方式包含于此。 Those skilled in the art should understand that the above shows only an example, other existing or future display mode may occur as applicable to the present invention, should also be included within the scope of the invention, and is included in this reference this.

[0160] 对于本领域技术人员而言,显然本发明不限于上述示范性实施例的细节,而且在不背离本发明的精神或基本特征的情况下,能够以其他的具体形式实现本发明。 In the case [0160] to those skilled in the art, that the invention is not limited to the details of the above-described exemplary embodiment, but without departing from the spirit or essential characteristics of the present invention, the present invention can be realized in other specific forms. 因此,无论从哪一点来看,均应将实施例看作是示范性的,而且是非限制性的,本发明的范围由所附权利要求而不是上述说明限定,因此旨在将落在权利要求的等同要件的含义和范围内的所有变化囊括在本发明内。 Therefore, no matter from what point of view, the embodiments should be considered exemplary, and not limiting, the scope of the invention being indicated by the appended claims rather than by the foregoing description, the appended claims are therefore intended to All changes which come within the meaning and range of equivalents thereof are within the present invention include. 不应将权利要求中的任何附图标记视为限制所涉及的权利要求。 In the claims should not be considered as any reference numerals as claimed in claim limitations involved. 此外,显然“包括” 一词不排除其他单元或步骤,单数不排除复数。 In addition, apparently "comprising" does not exclude other elements or steps, the singular does not exclude a plurality. 系统权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。 A plurality of units or means recited in the claims the system can also be implemented by a single unit or through software or hardware. 第一,第二等词语用来表示名称,而并不表示任何特定的顺序。 The first, second, etc. are used to indicate the name, but does not indicate any particular sequence.

Claims (22)

  1. 1. 一种计算机实现的用于在搜索结果中提供相关子链接的方法,其中,该方法包括以下步骤:a根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;b根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;c将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 A method for providing relevant search results in the Child Link 1. A computer-implemented, wherein the method comprises the steps of: a search based on the query information input by the user, to obtain one or more search results, and in which at least a search result associated with each of one or more sub-link information; B information according to the query, the query matches the one or more sub-link information, the query information obtained matches the at least one sub-link information ; C the one or more search results and the associated at least one sub-link information to the user.
  2. 2.根据权利要求1所述的方法,其中,该方法还包括:-根据第一预定规则,对所述至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序;其中,所述步骤c包括:-将所述一个或多个搜索结果及与其相关的具有该排列顺序的所述至少一个子链接信息中的部分或全部子链接信息提供给所述用户。 2. The method according to claim 1, wherein the method further comprises: - a first predetermined rule, the at least one sub-link information is sorted to determine the order in which the at least one sub-link information; wherein said step c comprises: - the one or more search results and a portion having the arrangement order associated therewith at least one sub-link information or all of the sub-link information to the user.
  3. 3.根据权利要求2所述的方法,其中,所述第一预定规则基于以下至少任一项对所述至少一个子链接信息进行排序:-所述子链接信息的累计点击量; -所述子链接信息的点击频次; -所述子链接信息的更新时间; -用户相关信息; The method according to claim 2, wherein said first predetermined rule based on at least any one of the at least one sub-link information sorting: - the integrated sub-link traffic information; - the click on sub-link information frequency; - updated the sub-link information; - user-related information;
  4. 4.根据权利要求2或3所述的方法,其中,该方法还包括:-根据第二预定规则,确定提供给所述用户的子链接信息的数量, 其中,所述第二预定规则基于以下至少任一项: -所述子链接信息的类型; -展示所述子链接信息的空间; -用户相关信息。 4. The method of claim 2 or claim 3, wherein the method further comprises: - according to a second predetermined rule, determine the number of sub-link information provided to the user, wherein said second predetermined rule based on the following at least any one of: - a type of the sub-link information; - display space of the sub-link information; - information about the user.
  5. 5.根据权利要求1至4中任一项所述的方法,其中,该方法还包括:r根据所述搜索结果所对应的搜索推广相关信息,获取所述一个或多个子链接信息。 5. A method according to any one of claims 1 to 4, wherein, the method further including the claims: r promotion related information according to the search result corresponding to the search, acquiring the one or more sub-link information.
  6. 6.根据权利要求5所述的方法,其中,所述步骤r包括:-根据所述搜索结果所对应的搜索推广相关信息,从与所述搜索结果相对应的搜索推广客户预先提供的与所述搜索结果对应的子链接信息中优选出所述一个或多个子链接信肩、ο 6. The method as claimed in claim 5, wherein said step comprises r: - The search promotion related information corresponding to the search result from the search results corresponding to the search promotion provided by the customer in advance said search result corresponding to the sub-link information is preferably the one or more sub-link channel shoulder, ο
  7. 7.根据权利要求5或6所述的方法,其中,所述搜索推广相关信息包括以下至少任一项:-所述搜索推广的所属行业信息; -所述搜索推广的推广设置信息; -所述搜索推广的推广预算信息。 The method according to claim 5 or claim 6, wherein the search information comprises promotion at least any one of: - the search to promote your business information; - Promotion of the search setting information diffusion; - the said search promotion promotion budget information.
  8. 8.根据权利要求1至7中任一项所述的方法,其中,该方法还包括: -获取用户选择的所述子链接信息;X根据所述子链接信息,将与所述子链接信息相对应的资源展示给所述用户。 The method according to any one of claims 1 to 7, wherein the method further comprises: - obtaining the sub-link information selected by the user; X-linked according to the sub information to the sub-link information a resource corresponding to the user display.
  9. 9.根据权利要求8所述的方法,其中,该方法还包括:-根据用户相关信息,确定与所述子链接信息相对应的资源的展示方式; 其中,所述步骤X包括:-根据所述子链接信息,按照所述展示方式将与所述子链接信息相对应的资源展示给所述用户。 9. The method according to claim 8, wherein the method further comprises: - The user-related information, determining the display sub-mode information corresponding to the link resources; wherein X comprises the step of: - according to the said sub-link information, the display manner in accordance with the sub-link resources information corresponding to display to the user.
  10. 10.根据权利要求9所述的方法,其中所述展示方式包括以下至少任一项: -展示于所述搜索结果的底部;-展示于悬浮窗口; -展示于下展空间。 10. The method according to claim 9, wherein said display mode comprises at least any one of: - showing the bottom of the search result; - a window shown in suspension; - is presented in the exhibition space.
  11. 11.根据权利要求1至10中任一项所述的方法,其中,所述用户相关信息包括以下至少任一项:-用户属性; -用户偏好; -用户历史记录信息; -用户设备的IP地址。 11. The method according to claim 10, wherein the user-related information comprises at least any one of: - a user attribute; - user preferences; - user history information; - the IP user device address.
  12. 12. 一种用于在搜索结果中提供相关子链接的设备,其中,该设备包括:第一获取装置,用于根据用户输入的查询信息进行搜索,以获得一个或多个搜索结果以及与其中至少一个搜索结果中每一个相关的一个或多个子链接信息;子链接获取装置,用于根据所述查询信息,在所述一个或多个子链接信息中进行匹配查询,获得与所述查询信息相匹配的至少一个子链接信息;提供装置,用于将所述一个或多个搜索结果及其相关的所述至少一个子链接信息提供给所述用户。 12. An apparatus for providing relevant sub-link in the search results, in which, the apparatus comprising: a first acquiring means for performing a search according to the query information input by the user, to obtain one or more search results, and in which the at least one search result associated with each of one or more sub-link information; child link acquisition means for information according to the query, the query matches the one or more sub-link information, the query information obtaining phase matching the at least one sub-link information; providing means for providing the one or more search results and the associated at least one sub-link information to the user.
  13. 13.根据权利要求12所述的设备,其中,该设备还包括:排序装置,用于根据第一预定规则,对所述至少一个子链接信息进行排序,以确定所述至少一个子链接信息的排列顺序;其中,所述提供装置用于将所述一个或多个搜索结果及与其相关的具有该排列顺序的所述至少一个子链接信息中的部分或全部子链接信息提供给所述用户。 13. The apparatus as claimed in claim 12, wherein the apparatus further comprises: sorting means for a first predetermined rule, the at least one sub-link information is sorted to determine the at least one sub-link information the order; wherein the means for providing the one or more search results and associated with the arrangement order of the at least one sub-link information part or all of the sub-link information to the user.
  14. 14.根据权利要求13所述的设备,其中,所述第一预定规则基于以下至少任一项对所述至少一个子链接信息进行排序:-所述子链接信息的累计点击量; -所述子链接信息的点击频次; -所述子链接信息的更新时间; -用户相关信息。 14. The apparatus according to claim 13, wherein the first predetermined sorting rule to the at least one sub-link information based on at least any of the following: - the integrated sub-link traffic information; - the click frequency sub-link information; - updated the sub-link information; - user-related information.
  15. 15.根据权利要求13或14所述的设备,其中,该设备还包括:数量确定装置,用于根据第二预定规则,确定提供给所述用户的子链接信息的数量, 其中,所述第二预定规则基于以下至少任一项: -所述子链接信息的类型; -展示所述子链接信息的空间; -用户相关信息。 15. The apparatus of claim 13 or claim 14, wherein the apparatus further comprises: determining the number of means for a second predetermined rule, determine the number provided to the user of the sub-link information, wherein the first two predetermined rules are based on at least any one of the following: - type of the sub-link information; - display space of the sub-link information; - information about the user.
  16. 16.根据权利要求12至15中任一项所述的设备,其中,该设备还包括:第二获取装置,用于根据所述搜索结果所对应的搜索推广相关信息,获取所述一个或多个子链接信息。 16. The apparatus 12-1 according to any of claim 15, wherein the apparatus further comprises: a second obtaining means, according to the search result corresponding to promote the search information, obtaining one or more sub-link information.
  17. 17.根据权利要求16所述的设备,其中,所述第二获取装置用于根据所述搜索结果所对应的搜索推广相关信息,从与所述搜索结果相对应的搜索推广客户预先提供的与所述搜索结果对应的子链接信息中优选出所述一个或多个子链接信息。 17. The apparatus according to claim 16, wherein said second obtaining means according to the search result corresponding to promote the search information from the search result corresponding to the pre-search promotion customers the search result information corresponding to the sub-link is preferably one or more sub out link information.
  18. 18.根据权利要求16或17所述的设备,其中,所述搜索推广相关信息包括以下至少任一项:-所述搜索推广的所属行业信息; -所述搜索推广的推广设置信息; -所述搜索推广的推广预算信息。 18. The apparatus of claim 16 or claim 17, wherein the search information comprises promotion at least any one of: - the search to promote your business information; - Promotion of the search setting information diffusion; - the said search promotion promotion budget information.
  19. 19.根据权利要求12至18中任一项所述的设备,其中,该设备还包括: 链接信息选择装置,用于获取用户选择的所述子链接信息;资源展示装置,用于根据所述子链接信息,将与所述子链接信息相对应的资源展示给所述用户。 19. The apparatus of one of claims 12 to 18 according to any of claims, wherein the apparatus further comprising: link information selecting means for obtaining the sub-link information selected by the user; resource display means according to the sub-link information, the link information corresponding to the sub-display to the user resource.
  20. 20.根据权利要求19所述的设备,其中,该设备还包括:展示方式确定装置,用于根据用户相关信息,确定与所述子链接信息相对应的资源的展示方式;其中,所述资源展示装置用于根据所述子链接信息,按照所述展示方式将与所述子链接信息相对应的资源展示给所述用户。 20. The apparatus according to claim 19, wherein the apparatus further comprising: a display mode determining means according to the user-related information, determining information corresponding to said child link resource display mode; wherein the resource display means according to the sub-link information, the display manner in accordance with the sub-link resources information corresponding to display to the user.
  21. 21.根据权利要求20所述的设备,其中所述展示方式包括以下至少任一项: -展示于所述搜索结果的底部;-展示于悬浮窗口; -展示于下展空间。 21. The apparatus according to claim 20, wherein said display mode comprises at least any one of: - showing the bottom of the search result; - a window shown in suspension; - is presented in the exhibition space.
  22. 22.根据权利要求12至21中任一项所述的设备,其中,所述用户相关信息包括以下至少任一项:-用户属性; -用户偏好; -用户历史记录信息; -用户设备的IP地址。 22. The apparatus as claimed in any one of claims 12 to 21, wherein the user-related information comprises at least any one of: - a user attribute; - user preferences; - user history information; - the IP user device address.
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