CN102298616B

CN102298616B - Method and device for providing related sub links in search result

Info

Publication number: CN102298616B
Application number: CN201110216833.8A
Authority: CN
Inventors: 吕炳潮; 宗骁
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-07-29
Filing date: 2011-07-29
Publication date: 2014-01-15
Anticipated expiration: 2031-07-29
Also published as: CN103886017A; CN102298616A; CN103886017B

Abstract

The invention aims to provide a method and device for providing related sub links in a search result. The method comprises the following steps: searching by a providing device according to inquiry information input by a user, so as to obtain one or a plurality of search results, and one or a plurality of related sub link information in at least one search result; carrying out matched inquiry in the one or a plurality of sub link information according to the inquiry information, so as to acquire at least one sub link information matched with the inquiry information; and providing one or a plurality of search results and at least one related sub link information to the user. Compared with the prior art, the method and device provided by the invention can be used for shortening the path to acquire webpage information corresponding to the sub links of the related webpages, when the user searches the related webpages, and improving the accuracy and efficiency of website popularization.

Description

It is a kind of for the method and apparatus of related sub links is provided at Search Results

Technical field

The present invention relates to web search technology, relate in particular to for the technology of related sub links is provided at Search Results.

Background technology

In traditional search technique, the network equipment is searched for based on user's Query Information conventionally, obtains one or more Search Results, and this Search Results is generally has the title of mating with keyword in Query Information, website and the corresponding descriptor of content.

Yet, many websites can be issued some lastest imformations or promotion message frequently, for example department store website can release some should season sales promotion information, the electronic equipment of new commodity sell that website also can be released some equipment informations of discount frequently, cinema circuits website can be released at any time some up-to-date film information, game website and also can release some new sales promotion information directly to households.Conventionally, when user utilizes subscriber equipment online to search for, can only obtain the Search Results that some comprise website and text description thereof, after clicking Search Results, be redirected to its corresponding site home page subsequently, on its homepage, browse subsequently, and be again redirected to after corresponding subpage frame by some sublinks of further click, just can know corresponding some last word information or sales promotion information, whole process is consuming time, thereby and still may be submerged in while browsing in redirected site home page due to user in a large amount of irrelevant informations and lose the concern of the sales promotion information of website key and interest.

Traditional search engine makes user need to repeatedly click different Search Results and on its corresponding website, browses a large amount of sublink pages to obtain information needed, not only expend the time that user searches for, also make corresponding website, especially use the website of search extension service, can not more efficiently and for searching for the user of its website, provide its up-to-date and the most popular information exactly, for example, the leading action message page, sales promotion/hot-sale products information page.

Therefore, how in Search Results, to provide related sub links to become the problem of needing solution badly.

Summary of the invention

The object of the invention is to provide related sub links in search results pages.

According to an aspect of the present invention, provide a kind of computer implemented for the method for related sub links is provided at Search Results, wherein, the method comprises the following steps:

A searches for according to the Query Information of user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein;

B, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matching with described Query Information;

C offers described user by described one or more Search Results and relevant described at least one sublink information thereof.

According to another aspect of the present invention, also provide a kind of for the equipment of related sub links is provided at Search Results, wherein, this equipment comprises:

The first acquisition device, searches for for the Query Information according to user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein;

Sublink acquisition device for according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matching with described Query Information;

Generator, for offering described user by described one or more Search Results and relevant described at least one sublink information thereof.

As mentioned above, compared with prior art, one aspect of the present invention, can shorten the path that user obtains the corresponding info web of sublink on it when Explore Related Sites, thereby improve the speed that it obtains relevant information; On the other hand, due to the user who enters by click sublink, often purpose is stronger, and its possibility that transforms valid customers is also higher, therefore also can improve the attention rate of user Qi Dui website important information, thereby improves degree of accuracy and the efficiency of website promotion.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 is for according to the equipment schematic diagram that related sub links is provided in Search Results of one aspect of the invention;

Fig. 2 is the equipment schematic diagram that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention;

Fig. 3 is the method flow diagram that related sub links is provided in Search Results according to a further aspect of the present invention;

Fig. 4 is the method flow diagram that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention.

Fig. 5 is the exemplary plot that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention.

Fig. 6 is the exemplary plot that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 is for according to the equipment schematic diagram that related sub links is provided in Search Results of one aspect of the invention.Provide equipment 1 to comprise the first acquisition device 11, sublink acquisition device 12 and generator 13.At this, provide equipment 1 to include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form.At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the super virtual machine being comprised of the loosely-coupled computing machine collection of a group.

Particularly, the first acquisition device 11 is searched for according to the Query Information of user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein.More specifically, the Query Information that the first acquisition device 11 is for example inputted by subscriber equipment according to user is searched in network index database, to obtain one or more Search Results, at this, Search Results is generally has the title of mating with keyword in Query Information, website and the corresponding descriptor of content; While comprising the sublink information of some of them Search Results in network index database, the first acquisition device 11 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment with provide communicating by letter between equipment 1 can be based on, but be not limited to, such as the packet data transmission of ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keywords, preferably, also can comprise the conjunctive word between keyword.At this, the sequence of described one or more Search Results can be sorted according to various searching algorithms, for example according to traditional clicking rate algorithm, sort, according to " PageRank " searching algorithm of Google (referring to US Patent No. 6285699, " Method for node ranking in a linked database "), sort, according to " super chain " searching algorithm of Baidu, sort.

In one example, first user accesses some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, after Baidu.com, in the search column of this search website homepage, or by input inquiry keyword " Beijing hotel reservation " in the local search hurdle of embedding browser, subscriber equipment obtains this searching keyword, and using it as inquiry request, be sent to the equipment 1 that provides, for example, can be encapsulated as http request message and be passed through such as http, the equipment 1 that provides is provided https communication protocol, then, the first acquisition device 11 real-time listenings of equipment 1 are provided and receive this inquiry request, then, resolve and extract the searching keyword in this inquiry request, subsequently, the first acquisition device 11 carries out matching inquiry to obtain a plurality of Search Results in network index database according to this searching keyword, and obtain one of them such as the sublink information of the Search Results of certain online booking website, comprise the recommendation of characteristic hotel, Beijing, exclusive Hui economizes 10% in hotel again, preferential fine work hotel, Beijing etc.At this, the sublink information that described network index database is used for storing the Search Results corresponding with various Query Informations and is somebody's turn to do (a bit) Search Results, this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

Those skilled in the art will be understood that above-mentioned request message encapsulation format, obtain Search Results and sublink information thereof mode only for for example; the encapsulation format of other request messages existing or that may occur from now on, obtain Search Results and sublink information thereof mode as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Subsequently, sublink acquisition device 12, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matching with described Query Information.Particularly, sublink acquisition device 12 is for example by the some searching keywords in the Query Information of user's input, in one or more link informations relevant to certain Search Results that obtain at the first acquisition device 11, carry out matching inquiry, to obtain at least one the sublink information matching with this Query Information, wherein, the condition that sublink information and described Query Information match includes but not limited to:

1) only when these some keywords all occur in sublink information, this sublink information is considered as matching with described Query Information;

2) in these some keywords, any or a plurality of keyword occur in sublink information, this sublink information are considered as matching with described Query Information.

In one example, searching keyword in Query Information comprises " finance and economics ", " news ", and 3 relative sub-link informations of the Search Results Zhong Mou website that the first acquisition device 11 obtains comprise: " global financial and economic news ", " Chinese finance and economics top ten news stories event ", " news channel ", sublink acquisition device 12 carries out string matching inquiry successively by these 2 keywords in described 3 sub-link informations, only in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories event ", all the match is successful for these 2 keywords of result, therefore using it as the sublink information matching with this Query Information.In another example, searching keyword in Query Information comprises " digital product ", " sales promotion ", and 2 relative sub-link informations of certain Search Results that the first acquisition device 11 obtains comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", sublink acquisition device 12 carries out string matching inquiry successively by these 2 keywords in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for result keyword " digital product ", and " sales promotion " is in sublink information " 2011 summer sales promotion ", the match is successful, using it all as the sublink information matching with this Query Information.

Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information is only for giving an example; other existing or modes of obtaining sublink information that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Then, generator 13 offers described user by described one or more Search Results and relevant described at least one sublink information thereof.Particularly, generator 13 adopts any known computing machine that the technological means of people's readable information is provided, such as screen display, loudspeaker broadcasting etc., at least one sublink information relevant to this Search Results that the Search Results that the first acquisition device 11 is obtained and sublink acquisition device 12 obtain offers user.Take screen display as example, generator 13 is by one or more Search Results and relevant described at least one sublink information thereof, utilize page technology, such as JSP, ASP or PHP, by certain format, offer described subscriber equipment, such as offering subscriber equipment with forms such as link, page text, for user, browse.Those skilled in the art will be understood that the above-mentioned mode of Search Results and related sub links thereof that provides is only for giving an example; other existing or modes that Search Results and related sub links thereof are provided that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, between the first acquisition device 11, sublink acquisition device 12 and generator 13, be to work continuously.Particularly, the first acquisition device 11 is searched for according to the Query Information of user input constantly, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein; Subsequently, sublink acquisition device 12, also constantly according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matching with described Query Information; Then, generator 13 also offers described user by described one or more Search Results and relevant described at least one sublink information thereof constantly; At this, it will be understood by those skilled in the art that " continuing " refers to that each device is constantly provided respectively by the obtaining of Search Results, obtaining of sublink information and providing of Search Results and related sub links thereof, until meet predetermined stoppage condition, for example the first acquisition device 11 stops obtaining Search Results and sublink information thereof in a long time.

(with reference to Fig. 1) in a preferred embodiment, provide equipment 1 also to comprise collator (not shown), this collator, according to the first pre-defined rule, sorts to described at least one sublink information, to determine putting in order of described at least one sublink information; Subsequently, generator 13 offers described user by described one or more Search Results and the relative part or all of sublink information having in this described at least one sublink information putting in order.Referring to Fig. 1, the preferred embodiment is described in detail, wherein, the first acquisition device 11 is searched for according to the Query Information of user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein; Then, sublink acquisition device 12, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matching with described Query Information; Its detailed process, with aforementioned identical with reference to the performed process of the first acquisition device 11 in the described embodiment of Fig. 1 and sublink acquisition device 12, for simplicity's sake, be contained in this with way of reference, and do not repeat.

Particularly, collator is according to the first pre-defined rule, for example sublink acquisition device 12 at least one sublink information being associated with certain Search Results that obtain is sorted, to determine putting in order of described at least one sublink information, wherein, described the first pre-defined rule based on, but be not limited to the accumulative total click volume of sublink information, the information such as the click frequency of sublink information; Subsequently, the part or all of sublink information in one or more Search Results that generator 13 provides the first acquisition device 11 and relative at least one sublink information sorting through collator offers described user.

In one example, the first pre-defined rule is that antithetical phrase link information adds up click volume from large to little sequence by it, and the Search Results that the first acquisition device 11 obtains is news website, and its 3 relevant strip link informations comprise:

L1 sports news;

L2 entertainment news;

The military news of L3;

Collator is by carrying out statistical study to the history access record of above-mentioned sub-link information in certain hour interval, the accumulative total click volume that obtains sublink information L1, L2 and L3 is followed successively by 10000 times, 20000 times and 5000 times, and determines thus the putting in order as L2, L1, L3 of this 3 strip link information; Subsequently, generator 13 is by page technology such as ASP, JSP, PHP by the parton link information after this Search Results and sequence, and as L2, L1, or all sublink information offers subscriber equipment, for user, browses.

Those skilled in the art will be understood that above-mentioned sublink sequence and provide the mode of Search Results and related sub links thereof only for giving an example; other sublinks existing or that may occur from now on sequences or mode that Search Results and related sub links thereof be provided are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

At this, it should be noted that, the every numerical value in giving an example is as the example of illustration, only for understanding the present invention, the True Data during not as practical application.If no special instructions, the function of other local numerical value that occur, with identical herein, for simplicity's sake, repeats no more herein.

Preferably, described the first pre-defined rule based on, but be not limited to, below at least any one described at least one sublink information is sorted:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, if the accumulative total click volume of this first pre-defined rule based on sublink information, collator can, according to described sublink information accumulative total click volume in history, according to by the few order of as many as, sort to described sublink information.If the click frequency of this first pre-defined rule based on sublink information, collator can be according to described sublink information the click frequency in certain historical time section, according to by the few order of as many as, described sublink information is sorted.If the update time of this first pre-defined rule based on sublink information, collator by update time nearer sublink information give higher sequencing weight.If this first pre-defined rule is based on user related informations such as user property, user preference, collator for example will be given higher weight order to the sublink information matching with user preference.Those skilled in the art will be understood that above-mentioned every the first pre-defined rule not only can sort for collator antithetical phrase link information separately, multinomial combination wherein can also be sorted for collator antithetical phrase link information.Those skilled in the art will be understood that above-mentioned the first pre-defined rule is only for for example, and other existing or first pre-defined rules that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, described user related information can include but not limited to following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that user pre-enters, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is recorded the search previous with counting user and clicked browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises the IP address of subscriber equipment, and it can reflect the current region of living in of this user, can obtain by providing equipment 1 to detect in real time subscriber equipment.At this, the mode that provides equipment 1 to obtain this user related information includes but not limited to: according to user, in left log-on message, obtains during by subscriber equipment log-on webpage, or according to obtaining etc. in the user's historical behavior information being recorded by subscriber equipment end or network-side during user is by subscriber equipment browsing page or extract in the cookies information of subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can sort to one or more sublink information of certain Search Results for sublink acquisition device 12 separately, multinomial combination wherein can also be sorted to one or more sublink information of certain Search Results for sublink acquisition device 12.Those skilled in the art will be understood that above-mentioned user related information is only for giving an example, and other user related informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

By sorting according to above-mentioned user related information antithetical phrase link information, and the sublink information after sequence is offered to user, contribute to improve the accuracy that user obtains related sub links, thereby promote user, experience.

More preferably, provide equipment 1 also to comprise quantity determining device (not shown), wherein, this quantity determining device, according to the second pre-defined rule, is determined the quantity of the sublink information that offers described user,

Wherein, described the second pre-defined rule based on, but be not limited to, below any one at least:

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

Particularly, quantity determining device is according to the second pre-defined rule, and a plurality of sublink information after the sequence obtaining based on collator are determined the quantity of the sublink information that offers described user;

When the type of this second pre-defined rule based on described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., for example, the sublink information forward if sort mostly is picture/mb-type, at spacial flex fixedly in the situation that, quantity determining device offers minimizing the quantity of user's sublink information.

When the space of this second pre-defined rule based on showing this sublink information, for example, sublink information will offer user by mobile device, and because of the restriction of its spacial flex, quantity determining device offers minimizing the quantity of user's sublink information.

When this second pre-defined rule is based on such as user preference, the user related informations such as user's history information, quantity determining device for example can be using the displaying quantity of the sublink arranging in user preference as the quantity that offers described user's sublink information.

Those skilled in the art will be understood that, above-mentioned every the second pre-defined rule not only can be separately determined the quantity of the sublink information that offers user for quantity determining device, multinomial combination wherein can also be determined to the quantity of the sublink information that offers user for quantity determining device.

Those skilled in the art also will be understood that the mode of above-mentioned definite sublink information content and the second pre-defined rule are only for example; other are existing or may occur that from now on the mode of stator link information quantity really or the second pre-defined rule are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, provide equipment 1 also to comprise the second acquisition device (not shown), wherein, this second acquisition device can be promoted relevant information according to the corresponding search of described Search Results, obtains described one or more sublink information.Particularly, Search Results and sublink information thereof that the second acquisition device obtains according to the first acquisition device 11, such as carrying out matching inquiry to obtain the corresponding search popularization relevant informations such as sublink popularization set of time of promoting such as search popularization budget, search of this Search Results in search popularization storehouse, and accordingly, from this sublink information, optimize and will merge the sublink information that offers user with this Search Results.In one example, Search Results is online shopping site, it has 20 associated strip link informations, the second acquisition device is promoted in storehouse and is carried out matching inquiry in search according to the identification information of this Search Results, to obtain the popularization budget of this online shopping site, if this promotes budget balances higher than default budget threshold value, the second acquisition device selects front 10 strip link informations as offering user's sublink information from alternative sublink information; If this promotes budget balances lower than default budget threshold value, the second acquisition device only selects front 5 strip link informations as offering user's sublink information from alternative sublink information.At this, described search is promoted the existing search of library storage and is promoted client's search popularization and relevant information thereof, and this search is promoted storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information is only for giving an example; other existing or modes of obtaining sublink information that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Described search is promoted relevant information and is included but not limited to following at least any one:

The affiliated trade information of-described search popularization;

The popularization configuration information of-described search popularization;

The popularization budget information of-described search popularization.

Particularly, the affiliated trade information that relevant information comprises that described search is promoted is promoted in described search, for example, the second acquisition device can be promoted affiliated industry according to this search, in industry information bank, carry out matching inquiry and promote record to obtain the search of the sector, and this search popularization record is carried out to statistical study and to obtain it, in difference, promote the sublink information content that the period offers user, and determine and will offer user's sublink information accordingly.The popularization configuration information that relevant information comprises that described search is promoted is promoted in described search, and it offers user's sublink quantity, the popularization period of each sublink etc. in including but not limited to once to search for.The popularization budget information that relevant information comprises that described search is promoted is promoted in described search, and it includes but not limited to the popularization budget of this search popularization sublink information, the popularization duration that sublink information is promoted in this search etc.Those skilled in the art will be understood that above-mentioned every search promotes relevant information and not only can for the second acquisition device, obtain sublink information separately, and wherein multinomial combination is used for the second acquisition device and obtains sublink information.Those skilled in the art will be understood that it is only for example that relevant information is promoted in above-mentioned search; other search existing or that may occur are from now on promoted relevant informations as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, the second acquisition device also can be promoted relevant information according to the corresponding search of described Search Results, from the search corresponding with described Search Results, promote that client provides in advance with sublink information corresponding to described Search Results optimize described one or more sublink information.Particularly, the Search Results that the second acquisition device obtains according to the first acquisition device 11, for example obtain the search corresponding with this Search Results and promote the sublink information that client provides in advance, and promote sublink and promote the search popularization relevant informations such as set of time such as search popularization budget, search according to this Search Results is corresponding, the sublink information providing in advance from this, optimize for merging with this Search Results the sublink information that offers user.At this, obtain the mode that described search promotes the sublink information that client provides in advance and include but not limited to: 1) from search, promote inquiry storehouse and obtain the sublink information that this provides in advance; 2) server of accessing this search popularization client by the communication interface of agreement is with the sublink information obtaining this and provide in advance etc., and this communication interface includes, but not limited to the API (application programming interface) that this server provides in advance.In one example, Search Results is clothes department store, the second acquisition device is using the identification information of this Search Results as input parameter, by calling API that the server in this clothes department store provides in advance to obtain the 5 strip link informations corresponding with this Search Results, then, the search corresponding with this Search Results promoted relevant information and comprised that this 5 strip link information popularization period separately arranges, the second acquisition device is selected and is met the 3 strip link informations of current time in it promotes the period as offering user's sublink information from this 5 strip link information.Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information is only for giving an example; other existing or modes of obtaining sublink information that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Fig. 2 is the equipment schematic diagram that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention, wherein, provides and in equipment 1, also comprises link information selecting arrangement 14 ' and resource exhibiting device 15 '.At this, shown in Fig. 2, install 11 '-13 ' with identical with reference to the content of the described device of Fig. 1 11-13 above, for simplicity's sake, with way of reference, be contained in this, and do not repeat.

Particularly, link information selecting arrangement 14 ' obtains the described sublink information that user selects; Then, resource exhibiting device 15 ', according to described sublink information, shows described user by the resource corresponding with described sublink information.

More specifically, for example by real-time listening user, the subscriber equipment by the one or more sublink information with display of search results carries out the message event that user interactions is selected certain sublink information to link information selecting arrangement 14 ', the sublink information of selecting to obtain user, or the communication mode by agreement directly reads from third party device the sublink information that user selects termly, wherein, the mode of user's chooser link information includes but not limited to:

I cursor hovers is on selected sublink information;

The selected sublink information of ii mouse-click;

Iii keyboard is inputted the numbering of selected sublink information etc.;

Then, the sublink information that resource exhibiting device 15 ' provides according to link information selecting arrangement 14 ', for example by accessing and obtain this sublink information exchange, cross the resource of HTML (Hypertext Markup Language) (http) link, this resource includes but not limited to the page, document, image, audio file etc.; Then, resource exhibiting device 15 ' for example, by page technology, JSP, ASP, PHP technology, by described resource with forms such as page form, suspension window or thumbnails, be embedded among result of page searching or on, offer described subscriber equipment, for user, browse.

Preferably, if described Search Results is promoted for search, resource exhibiting device 15 ' can be promoted the sublink information ways of presentation that client sets in advance according to search, as suspension window, thumbnail etc., described sublink information is offered to described subscriber equipment.

Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information and showing sublink resource is only for giving an example; other existing or sublink information of obtaining that may occur from now on and the mode of showing sublink resource are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, provide equipment 1 also to comprise exhibition method determining device (not shown), this exhibition method determining device, according to user related information, is determined the exhibition method of the resource corresponding with described sublink information; Described resource exhibiting device 15 ', also according to described sublink information, shows described user according to described exhibition method by the resource corresponding with described sublink information.More specifically, exhibition method determining device is according to user related informations such as user preference setting, user's historical behavior record, determine the exhibition method of the corresponding resource of sublink information, as be showed in suspension window on sublink information, be illustrated in the below of sublink information etc.; Subsequently, the exhibition method of the corresponding resource of sublink information that resource exhibiting device 15 ' provides based on exhibition method determining device, shows user by this resource.In one example, exhibition method determining device is by carrying out statistical study to user's historical behavior record, the corresponding resource majority of sublink information that acquisition user browses is in history showed in the suspension window on this sublink information, and determines accordingly the exhibition method of this resource; Subsequently, resource exhibiting device 15 ' is showed in the corresponding resource of this sublink in the suspension window on this sublink, and is presented on subscriber equipment, for user, browses.

Those skilled in the art will be understood that above-mentioned sublink information definite mode of exhibition method of corresponding resource only for for example; definite mode of the exhibition method of the corresponding resource of other sublink information existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, described exhibition method can include but not limited to following at least any one:

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in Xia Zhan space.

Particularly, described exhibition method comprises the bottom that is showed in described Search Results, for example, is showed in the bottom of the result of page searching at Search Results place.Preferably, also can be showed in the top of this result of page searching.Described exhibition method comprises and is showed in suspension window, and wherein, this suspension window can be to show in certain fixing region of the result of page searching at sublink information place, also can be set by the user or according to the location positioning of browsing object.Preferably, its window size can regulate.Described exhibition method comprises and is showed in Xia Zhan space, and at this, described Xia Zhan space means the spacial flex that can dynamically stretch and bounce back in the result of page searching at sublink information place.In one example, as shown in Figure 5, when user triggers the displaying of the corresponding resource of this sublink by cursor is placed on sublink information " trend smart mobile phone order ", below this sublink information, will stretch out for showing the spacial flex of this resource, and under this sublink information, the display position of original other guide will correspondingly move down; As shown in Figure 6, when cursor leaves this sublink information, this spacial flex will retraction to close the displaying of this resource, meanwhile, this other guide by move to its original position display in this page.Those skilled in the art will be understood that above-mentioned exhibition method is only for giving an example, and other exhibition methods existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Those skilled in the art will be understood that above-mentioned the first acquisition device and the second acquisition device are only example, and in practice, they can be two independently modules, also can be integrated in a module.

Fig. 3 is the method flow diagram that related sub links is provided in Search Results according to a further aspect of the present invention.

Particularly, in step S1, provide equipment 1 to search for according to the Query Information of user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein.More specifically, in step S1, for example provide the Query Information that equipment 1 is inputted by subscriber equipment according to user to search in network index database, to obtain one or more Search Results, at this, Search Results is generally has the title of mating with keyword in Query Information, website and the corresponding descriptor of content; While comprising the sublink information of some of them Search Results in network index database, in step S1, provide equipment 1 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment with provide communicating by letter between equipment 1 can be based on, but be not limited to, such as the packet data transmission of ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keywords, preferably, also can comprise the conjunctive word between keyword.At this, the sequence of described one or more Search Results can be sorted according to various searching algorithms, for example according to traditional clicking rate algorithm, sort, according to " PageRank " searching algorithm of Google (referring to US Patent No. 6285699, " Method for node ranking in a linked database "), sort, according to " super chain " searching algorithm of Baidu, sort.

In one example, first user accesses some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, after Baidu.com, in the search column of this search website homepage, or by input inquiry keyword " Beijing hotel reservation " in the local search hurdle of embedding browser, subscriber equipment obtains this searching keyword, and using it as inquiry request, be sent to the equipment 1 that provides, for example, can be encapsulated as http request message and be passed through such as http, the equipment 1 that provides is provided https communication protocol, then, in step S1, equipment 1 real-time listening is provided and receives this inquiry request, then, resolve and extract the searching keyword in this inquiry request, subsequently, in step S1, provide equipment 1 according to this searching keyword, in network index database, to carry out matching inquiry to obtain a plurality of Search Results, and obtain one of them such as the sublink information of the Search Results of certain online booking website, comprise the recommendation of characteristic hotel, Beijing, exclusive Hui economizes 10% in hotel again, preferential fine work hotel, Beijing etc.At this, the sublink information that described network index database is used for storing the Search Results corresponding with various Query Informations and is somebody's turn to do (a bit) Search Results, this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

Subsequently, in step S2, provide equipment 1 according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matching with described Query Information.Particularly, for example, by the some searching keywords in the Query Information of user's input, in one or more link informations relevant to certain Search Results that obtain at it, carry out matching inquiry in step S1, to obtain at least one the sublink information matching with this Query Information, wherein, the condition that sublink information and described Query Information match includes but not limited to:

In one example, searching keyword in Query Information comprises " finance and economics ", " news ", and in step S1, provide 3 relative sub-link informations of the Search Results Zhong Mou website of equipment 1 acquisition to comprise: " global financial and economic news ", " Chinese finance and economics top ten news stories event ", " news channel ", in step S2, provide equipment 1 that these 2 keywords are carried out to string matching inquiry successively in described 3 sub-link informations, only in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories event ", all the match is successful for these 2 keywords of result, therefore using it as the sublink information matching with this Query Information.In another example, searching keyword in Query Information comprises " digital product ", " sales promotion ", and in step S1, provide 2 relative sub-link informations of certain Search Results of equipment 1 acquisition to comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", in step S2, provide equipment 1 that these 2 keywords are carried out to string matching inquiry successively in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for result keyword " digital product ", and " sales promotion " is in sublink information " 2011 summer sales promotion ", the match is successful, using it all as the sublink information matching with this Query Information.

Then,, in step S3, provide equipment 1 that described one or more Search Results and relevant described at least one sublink information thereof are offered to described user.Particularly, in step S3, provide equipment 1 to adopt any known computing machine that the technological means of people's readable information is provided, such as screen display, loudspeaker broadcasting etc., the Search Results that it is obtained in step S1 and at least one the sublink information relevant to this Search Results obtaining in step S2 offer user.Take screen display as example, in step S3, provide equipment 1 by one or more Search Results and relevant described at least one sublink information thereof, utilize page technology, such as JSP, ASP or PHP, by certain format, offer described subscriber equipment, such as offering subscriber equipment with forms such as link, page text, for user, browse.Those skilled in the art will be understood that the above-mentioned mode of Search Results and related sub links thereof that provides is only for giving an example; other existing or modes that Search Results and related sub links thereof are provided that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, between above-mentioned each step, be to work continuously.Particularly, in step S1, provide equipment 1 according to the Query Information of user input, to search for constantly, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein; Subsequently, in step S2, provide equipment 1 also constantly according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matching with described Query Information; Then,, in step S3, provide equipment 1 also constantly described one or more Search Results and relevant described at least one sublink information thereof to be offered to described user; At this, it will be understood by those skilled in the art that " continuing " refers to that each step is constantly provided respectively by the obtaining of Search Results, obtaining of sublink information and providing of Search Results and related sub links thereof, until meet predetermined stoppage condition, for example, provide equipment 1 to stop in a long time obtaining Search Results and sublink information thereof.

(with reference to Fig. 3) in a preferred embodiment, this process also comprises step S6 (not shown), in step S6, provides equipment 1 according to the first pre-defined rule, described at least one sublink information is sorted, to determine putting in order of described at least one sublink information; Subsequently, in step S3, provide equipment 1 that described one or more Search Results and the relative part or all of sublink information having in this described at least one sublink information putting in order are offered to described user.Referring to Fig. 3, the preferred embodiment is described in detail, wherein, in step S 1, provide equipment 1 to search for according to the Query Information of user input, with obtain one or more Search Results and to each relevant one or more sublink information at least one Search Results wherein; Then, in step S2, provide equipment 1 according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matching with described Query Information; Its detailed process, with aforementioned identical with reference to the performed process of step S1 and step S2 in the described embodiment of Fig. 3, for simplicity's sake, be contained in this with way of reference, and do not repeat.

Particularly, in step S6, provide equipment 1 according to the first pre-defined rule, at least one sublink information being associated with certain Search Results of for example it being obtained in step S2 sorts, to determine putting in order of described at least one sublink information, wherein, described the first pre-defined rule based on, but be not limited to the accumulative total click volume of sublink information, the information such as the click frequency of sublink information; Subsequently, in step S3, provide one or more Search Results that equipment 1 provides it in step S1 and the part or all of sublink information in its at least one sublink information sorting in step S6 of relative process to offer described user.

In one example, the first pre-defined rule is that antithetical phrase link information adds up click volume from large extremely little sequence by it, and in step S1, it is news website that equipment 1 Search Results is provided, and its 3 relevant strip link informations comprise:

L1 sports news;

L2 entertainment news;

The military news of L3;

In step S6, provide equipment 1 by the history access record of above-mentioned sub-link information in certain hour interval is carried out to statistical study, the accumulative total click volume that obtains sublink information L1, L2 and L3 is followed successively by 10000 times, 20000 times and 5000 times, and determines thus the putting in order as L2, L1, L3 of this 3 strip link information; Subsequently, in step S3, provide equipment 1 to pass through page technology such as ASP, JSP, PHP by the parton link information after this Search Results and sequence, as L2, L1, or all sublink information offers subscriber equipment, for user, browses.

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, if the accumulative total click volume of this first pre-defined rule based on sublink information, in step S6, provides equipment 1 according to described sublink information accumulative total click volume in history, according to by the few order of as many as, described sublink information to be sorted.If the click frequency of this first pre-defined rule based on sublink information, in step S6, provide equipment 1 can be according to described sublink information the click frequency in certain historical time section, according to by the few order of as many as, described sublink information is sorted.If the update time of this first pre-defined rule based on sublink information, in step S6, provide equipment 1 by update time nearer sublink information give higher sequencing weight.If this first pre-defined rule is based on user related informations such as user property, user preference, at step S6, for example, provide equipment 1 to give higher weight order to the sublink information matching with user preference.Those skilled in the art will be understood that above-mentioned every the first pre-defined rule not only can be separately for providing equipment 1 antithetical phrase link information to sort, and can also be used for providing equipment 1 antithetical phrase link information to sort multinomial combination wherein.Those skilled in the art will be understood that above-mentioned the first pre-defined rule is only for for example, and other existing or first pre-defined rules that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, described user related information can include but not limited to following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that user pre-enters, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is recorded the search previous with counting user and clicked browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises the IP address of subscriber equipment, and it can reflect the current region of living in of this user, can obtain by providing equipment 1 to detect in real time subscriber equipment.At this, the mode that provides equipment 1 to obtain this user related information includes but not limited to: according to user, in left log-on message, obtains during by subscriber equipment log-on webpage, or according to obtaining etc. in the user's historical behavior information being recorded by subscriber equipment end or network-side during user is by subscriber equipment browsing page or extract in the cookies information of subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can be separately for providing equipment 1 to sort to one or more sublink information of certain Search Results, can also be by multinomial combination wherein for providing equipment 1 to sort to one or more sublink information of certain Search Results.Those skilled in the art will be understood that above-mentioned user related information is only for giving an example, and other user related informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

More preferably, this process also comprises step S9 (not shown), wherein, in step S9, provides equipment 1 to determine the quantity of the sublink information that offers described user according to the second pre-defined rule,

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

Particularly, in step S9, provide equipment 1 according to the second pre-defined rule, a plurality of sublink information after the sequence obtaining in step S6 based on it, definite quantity that offers described user's sublink information;

When the type of this second pre-defined rule based on described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., for example, the sublink information forward if sort mostly is picture/mb-type, at spacial flex, fixedly in the situation that, in step S9, provide equipment 1 minimizing to be offered to the quantity of user's sublink information.

When the space of this second pre-defined rule based on showing this sublink information, for example, sublink information will offer user by mobile device, because of the restriction of its spacial flex, in step S9, provide equipment 1 minimizing to be offered to the quantity of user's sublink information.

When this second pre-defined rule is based on such as user preference, the user related informations such as user's history information, in step S9, provide the equipment 1 for example can be using the displaying quantity of the sublink arranging in user preference as the quantity that offers described user's sublink information.

Those skilled in the art will be understood that, above-mentioned every the second pre-defined rule not only can be separately for the quantity that provides equipment 1 to determine the sublink information that offers user, can also be by multinomial combination wherein for providing equipment 1 to determine the quantity of the sublink information that offers user.

Preferably, this process also comprises step S7 (not shown), wherein, in step S7, provides equipment 1 to promote relevant information according to the corresponding search of described Search Results, obtains described one or more sublink information.Particularly, in step S7, the Search Results and the sublink information thereof that provide equipment 1 to obtain in step S1 according to it, such as carrying out matching inquiry to obtain the corresponding search popularization relevant informations such as sublink popularization set of time of promoting such as search popularization budget, search of this Search Results in search popularization storehouse, and accordingly, from this sublink information, optimize and will merge the sublink information that offers user with this Search Results.In one example, Search Results is online shopping site, it has 20 associated strip link informations, in step S7, provide equipment 1 to promote in storehouse and carry out matching inquiry in search according to the identification information of this Search Results, to obtain the popularization budget of this online shopping site, if this promotes budget balances higher than default budget threshold value,, in step S7, provide equipment 1 from alternative sublink information, to select front 10 strip link informations as offering user's sublink information; If this promotes budget balances lower than default budget threshold value,, in step S7, provide equipment 1 from alternative sublink information, only to select front 5 strip link informations as offering user's sublink information.At this, described search is promoted the existing search of library storage and is promoted client's search popularization and relevant information thereof, and this search is promoted storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information is only for giving an example; other existing or modes of obtaining sublink information that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

Particularly, the affiliated trade information that relevant information comprises that described search is promoted is promoted in described search, for example, in step S7, provide equipment 1 to promote affiliated industry according to this search, in industry information bank, carry out matching inquiry and promote record to obtain the search of the sector, and this search popularization record is carried out to statistical study and to obtain it, in difference, promote the sublink information content that the period offers user, and determine and will offer user's sublink information accordingly.The popularization configuration information that relevant information comprises that described search is promoted is promoted in described search, and it offers user's sublink quantity, the popularization period of each sublink etc. in including but not limited to once to search for.The popularization budget information that relevant information comprises that described search is promoted is promoted in described search, and it includes but not limited to the popularization budget of this search popularization sublink information, the popularization duration that sublink information is promoted in this search etc.Those skilled in the art will be understood that relevant information is promoted in above-mentioned every search not only can be separately for providing equipment 1 to obtain sublink information, can also be used for providing equipment 1 to obtain sublink information multinomial combination wherein.Those skilled in the art will be understood that it is only for example that relevant information is promoted in above-mentioned search; other search existing or that may occur are from now on promoted relevant informations as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

More preferably, in step S7, provide equipment 1 also can promote relevant information according to the corresponding search of described Search Results, from the search corresponding with described Search Results, promote that client provides in advance with sublink information corresponding to described Search Results optimize described one or more sublink information.Particularly, in step S7, the Search Results that provides equipment 1 to obtain at step S1 according to it, for example obtain the search corresponding with this Search Results and promote the sublink information that client provides in advance, and promote sublink and promote the search popularization relevant informations such as set of time such as search popularization budget, search according to this Search Results is corresponding, the sublink information providing in advance from this, optimize for merging with this Search Results the sublink information that offers user.At this, obtain the mode that described search promotes the sublink information that client provides in advance and include but not limited to: 1) from search, promote inquiry storehouse and obtain the sublink information that this provides in advance; 2) server of accessing this search popularization client by the communication interface of agreement is with the sublink information obtaining this and provide in advance etc., and this communication interface includes, but not limited to the API (application programming interface) that this server provides in advance.In one example, Search Results is clothes department store, in step S7, provide equipment 1 using the identification information of this Search Results as input parameter, by calling API that the server in this clothes department store provides in advance to obtain the 5 strip link informations corresponding with this Search Results, then, the search corresponding with this Search Results promoted relevant information and comprised that this 5 strip link information popularization period separately arranges, in step S7, provide equipment 1 to select from this 5 strip link information and meet the 3 strip link informations of current time in it promotes the period as offering user's sublink information.Those skilled in the art will be understood that the above-mentioned mode of obtaining sublink information is only for giving an example; other existing or modes of obtaining sublink information that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Fig. 4 is the method flow diagram that related sub links is provided in Search Results in accordance with a preferred embodiment of the present invention, and wherein, this process also comprises step S4 ' and step S5 '.At this, the S1 '-S3 ' of step shown in Fig. 4, with identical with reference to the content of the described step S1-S3 of Fig. 3 above, for simplicity's sake, be contained in this with way of reference, and do not repeat.

Particularly, in step S4 ', provide equipment 1 to obtain the described sublink information that user selects; Then, in step S5 ', provide equipment 1 according to described sublink information, the resource corresponding with described sublink information showed to described user.

More specifically, in step S4 ', equipment 1 is provided, and for example by real-time listening user, the subscriber equipment by the one or more sublink information with display of search results carries out the message event that user interactions is selected certain sublink information, the sublink information of selecting to obtain user, or the communication mode by agreement directly reads from third party device the sublink information that user selects termly, wherein, the mode of user's chooser link information includes but not limited to:

I cursor hovers is on selected sublink information;

The selected sublink information of ii mouse-click;

Iii keyboard is inputted the numbering of selected sublink information etc.;

Then, in step S5 ', the sublink information that provides equipment 1 to provide in step S4 ' according to it, for example by accessing and obtain this sublink information exchange, cross the resource of HTML (Hypertext Markup Language) (http) link, this resource includes but not limited to the page, document, image, audio file etc.; Then, in step S5 ', provide equipment 1 to pass through page technology, for example JSP, ASP, PHP technology, by described resource with forms such as page form, suspension window or thumbnails, be embedded among result of page searching or on, offer described subscriber equipment, for user, browse.

Preferably, if described Search Results is promoted for search,, in step S5 ', provide equipment 1 to promote the sublink information ways of presentation that client sets in advance according to search, as the window that suspends, thumbnail etc., described sublink information is offered to described subscriber equipment.

Preferably, this process also comprises step S8 ' (not shown), in step S8 ', provides equipment 1 according to user related information, determines the exhibition method of the resource corresponding with described sublink information; In described step S5 ', provide equipment 1 also according to described sublink information, according to described exhibition method, the resource corresponding with described sublink information showed to described user.More specifically, in step S8 ', provide equipment 1 according to user related informations such as user preference setting, user's historical behavior record, determine the exhibition method of the corresponding resource of sublink information, as be showed in suspension window on sublink information, be illustrated in the below of sublink information etc.; Subsequently, in step S5 ', provide the exhibition method of the sublink information corresponding resource of equipment 1 based on providing in step S8 ', this resource is showed to user.In one example, in step S8 ', provide equipment 1 by user's historical behavior record is carried out to statistical study, the corresponding resource majority of sublink information that acquisition user browses is in history showed in the suspension window on this sublink information, and determines accordingly the exhibition method of this resource; Subsequently, in step S5 ', provide equipment 1 that the corresponding resource of this sublink is showed in the suspension window on this sublink, and be presented on subscriber equipment, for user, browse.

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in Xia Zhan space.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to include in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system claim or device also can You Yige unit or device by software or hardware, realize.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. computer implemented for a method for related sub links is provided at Search Results, wherein, the method comprises the following steps:

C offers described user by described one or more Search Results and relevant described at least one sublink information thereof;

-obtain the described sublink information that user selects;

X, according to described sublink information, shows described user by the resource corresponding with described sublink information in current search results page.

2. method according to claim 1, wherein, the method also comprises:

-according to the first pre-defined rule, described at least one sublink information is sorted, to determine putting in order of described at least one sublink information;

Wherein, described step c comprises:

-described one or more Search Results and the relative part or all of sublink information having in this described at least one sublink information putting in order are offered to described user.

3. method according to claim 2, wherein, described the first pre-defined rule based on below at least any one described at least one sublink information is sorted:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information.

4. method according to claim 2, wherein, the method also comprises:

-according to the second pre-defined rule, determine the quantity of the sublink information that offers described user,

Wherein, described the second pre-defined rule is based on any one at least below:

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

5. method according to claim 1, wherein, the method also comprises:

R, according to the corresponding search popularization of described Search Results relevant information, obtains described one or more sublink information.

6. method according to claim 5, wherein, described step r comprises:

-according to the corresponding search of described Search Results, promote relevant information, from the search corresponding with described Search Results, promote that client provides in advance with sublink information corresponding to described Search Results optimize described one or more sublink information.

7. according to the method described in claim 5 or 6, wherein, described search is promoted relevant information and is comprised following at least any one:

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

8. method according to claim 1, wherein, the method also comprises:

-according to user related information, determine the exhibition method of the resource corresponding with described sublink information;

Wherein, described step X comprises:

-according to described sublink information, according to described exhibition method, the resource corresponding with described sublink information showed to described user.

9. method according to claim 8, wherein said exhibition method comprises following at least any one:

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in Xia Zhan space.

10. according to the method described in claim 3,4 or 8, wherein, described user related information comprises following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.

11. 1 kinds for providing the equipment of related sub links at Search Results, wherein, this equipment comprises:

Generator, for offering described user by described one or more Search Results and relevant described at least one sublink information thereof;

Link information selecting arrangement, the described sublink information of selecting for obtaining user;

Resource exhibiting device, for according to described sublink information, shows described user by the resource corresponding with described sublink information in current search results page.

12. equipment according to claim 11, wherein, this equipment also comprises:

Collator, for according to the first pre-defined rule, sorts to described at least one sublink information, to determine putting in order of described at least one sublink information;

Wherein, described generator is for offering described user by described one or more Search Results and the relative part or all of sublink information with this described at least one sublink information putting in order.

13. equipment according to claim 12, wherein, described the first pre-defined rule based on below at least any one described at least one sublink information is sorted:

The accumulative total click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information.

14. equipment according to claim 12, wherein, this equipment also comprises:

Quantity determining device, for according to the second pre-defined rule, determines the quantity of the sublink information that offers described user,

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

15. equipment according to claim 11, wherein, this equipment also comprises:

The second acquisition device, for according to the corresponding search popularization of described Search Results relevant information, obtains described one or more sublink information.

16. equipment according to claim 15, wherein, described the second acquisition device is for promoting relevant information according to the corresponding search of described Search Results, from the search corresponding with described Search Results, promote that client provides in advance with sublink information corresponding to described Search Results optimize described one or more sublink information.

17. according to the equipment described in claim 15 or 16, and wherein, described search is promoted relevant information and comprised following at least any one:

The affiliated trade information of-described search popularization;

The popularization budget information of-described search popularization.

18. equipment according to claim 11, wherein, this equipment also comprises:

Exhibition method determining device, for according to user related information, determines the exhibition method of the resource corresponding with described sublink information;

Wherein, described resource exhibiting device, for according to described sublink information, shows described user according to described exhibition method by the resource corresponding with described sublink information.

19. equipment according to claim 18, wherein said exhibition method comprises following at least any one:

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in Xia Zhan space.

20. according to the equipment described in claim 13,14 or 18, and wherein, described user related information comprises following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.