CN102142033B - Method and device for providing relative sub-link information in search result - Google Patents
Method and device for providing relative sub-link information in search result Download PDFInfo
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- CN102142033B CN102142033B CN 201110077083 CN201110077083A CN102142033B CN 102142033 B CN102142033 B CN 102142033B CN 201110077083 CN201110077083 CN 201110077083 CN 201110077083 A CN201110077083 A CN 201110077083A CN 102142033 B CN102142033 B CN 102142033B
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Abstract
The invention provides a technology for providing relative sub-link information in a search result. When a user (net citizen) carries out searching, not only is a search result corresponding to search keywords provided, but sub-link information required to be shown on a search result website is provided. Preferably, most interested sub-link information of the user is selected from a plurality of pieces of sub-link information according to the user relative information. In addition, the sub-link of the website needing to business promotion by using a search platform is inserted in the corresponding search result. In comparison with the traditional information search method and device, the invention has the following advantages: in one hand, the time for acquiring paths of the webpage information corresponding to the sub-link of the relative website searched by users is shortened, so that the relevant speed of the acquisition is improved; on the other hand, the attention of the user to the important information of the website can be improved, so that the precision and the efficiency of the website promotion are improved.
Description
The application requires in this national best of the Chinese patent application of application number (201010177918.5)
Weigh first.The full content of this Chinese patent application 201010177918.5 is by with the way of reference bag
Be contained in this.
Technical field
The present invention relates to the web search technology, relate in particular to the technology that relative sub-link information is provided in Search Results.
Background technology
Search is promoted from birth, employing be a kind of very succinct material pattern: title, description, website information (such as the unified resource indications, URL) three's combination.In the slow stage of networking speed, so brief information all is necessary for ensureing retrieval rate and page loading velocity.
Therefore; in traditional search technique; the network equipment is searched for based on user's Query Information usually, obtains one or more Search Results, this Search Results be generally have with Query Information in the title, website and the corresponding descriptor of content of keyword coupling.
Yet, many websites can be issued some new business information or promotion messages frequently, for example the department store website can release some should season sales promotion information, the electronic equipment of new commodity sell that the website also can be released some equipment informations of discount frequently, the cinema circuits website can be released at any time some up-to-date film information, game website and also can release some new sales promotion information directly to households.Usually, when the user utilizes the subscriber equipment online to search for, can only obtain the Search Results that some comprise website and text description thereof, after clicking Search Results, be redirected to its corresponding site home page subsequently, browse at its homepage subsequently, and again be redirected to the subpage frame of correspondence by some sublinks of further click after, just can know corresponding some last word information or sales promotion information, whole process is consuming time, thereby and because the user still may be submerged in concern and the interest of losing in a large amount of irrelevant informations the sales promotion information of website key when the site home page that is redirected is browsed.
At present, along with the continuous upgrading of network infrastructure, for search engine, the brief of material content no longer is an extreme harsh requirement.Traditional search engine could obtain information needed so that the user need to repeatedly click different Search Results and browse a large amount of sublink pages in its corresponding website, not only expend the time that the user searches for, also so that corresponding website, especially use the website of search extension service, the user that can not search for more efficient and exactly its website provides its up-to-date and the most popular information, for example, the leading action message page, sales promotion/hot-sale products information page.。
Summary of the invention
The objective of the invention is when user's Query Information provides Search Results, to provide simultaneously corresponding sublink information.When user's (being the netizen) arrives client's website by keyword search, in case represent this client's Search Results, it comprises network address and describes content etc., and the position above the left side, just may represent simultaneously its sublink, shown in amplifier section among Fig. 1.The netizen can directly click the sublink " upgrading world cup admission ticket " of below, arrives the concrete related pages of client web site.Charge mode connects the same with the click main chain: according to pay-per-click.
According to an aspect of the present invention, provide a kind of method that related sub links is provided in Search Results, the method may further comprise the steps:
A searches for according to the Query Information of user input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;
B offers described user with described one or more Search Results, wherein described at least one Search Results each and described associated one or more sublink information is merged, to be used for showing explicitly described user.
According to another aspect of the present invention, also provide a kind of equipment that related sub links is provided in Search Results, it comprises:
Searcher is used for searching for according to the Query Information of user's input, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;
Generator is used for described one or more Search Results are offered described user, wherein described at least one Search Results each and described associated one or more sublink information is merged, with for showing explicitly described user.
As mentioned above, compared with prior art, the present invention has the following advantages:
On the one hand, can shorten the user obtains the corresponding info web of sublink on it when Explore Related Sites path, obtain relevant speed thereby improve it; On the other hand, because often purpose is stronger for the user who enters by the click sublink, its possibility that transforms valid customers is also higher, so the present invention also can improve its attention rate to the website important information of user, thereby improves degree of accuracy and the efficient of website promotion.
Description of drawings
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the example of showing sublink information according to of the present invention in Search Results;
Fig. 2 is for providing the method flow diagram of sublink information according to one aspect of the invention at Search Results;
Fig. 3 is in accordance with a preferred embodiment of the present invention the method flow diagram that sublink is provided in Search Results
Fig. 4 is for providing the equipment block diagram of sublink information according to one aspect of the invention at Search Results;
Fig. 5 in accordance with a preferred embodiment of the present invention provide the equipment block diagram of sublink information at Search Results.
Same or analogous Reference numeral represents same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 2 illustrates the method that relative sub-link information is provided according to one aspect of the invention in Search Results.
As shown in Figure 2, in step S1, the user can input the information that it wishes inquiry by carrying out such as keyboard, touch-screen, speech input device and subscriber equipment alternately, thereby initiate search when utilizing subscriber equipment to carry out network browsing.This search initiation process can be that the user at first accesses some search websites by the browser software of subscriber equipment, and such as Yahoo.com, Google.com behind the Baidu.com, initiates search in the search column of this search website homepage; Also can initiate search by the local search hurdle of embedding browser.Those skilled in the art will be understood that and the invention is not restricted to above-mentioned two kinds of search initiation modes, and any search existing or that may occur is from now on initiated mode and all is applicable to the present invention, thus quotability and be contained in this.
Then, as shown in Figure 2, in step S2, subscriber equipment sends to the network equipment with the Query Information that the user inputs.At this, subscriber equipment includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.The network equipment comprises, but be not limited to, other subscriber equipmenies under the webserver, network host, the cloud computing mode etc. can provide any equipment of search service, wherein the network equipment comprises the individual equipment of concentrating various functions, or by the combination of the equipment of a plurality of physical separation of finishing respectively independent function, the equipment of for example carrying out search is separated from each other with the equipment of preserving index information.In addition, communicating by letter between subscriber equipment and the network equipment can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.But it will be understood by those skilled in the art that to the invention is not restricted to this two kinds of communication transport protocols, any communication protocol existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.
Subsequently, in step S3, the network equipment is searched for based on the Query Information that receives.Usually, search procedure is as follows: comprise one or more keywords in the Query Information, preferably, also comprise the conjunctive word between the keyword, the network equipment will extract these keywords, preferably, also extract conjunctive word, thereby and in the network index database, carry out matching inquiry and obtain one or more Search Results, wherein the ordering of each Search Results can be according to various searching algorithms, for example according to traditional clicking rate algorithm ordering, " PageRank " searching algorithm (referring to US Patent No. 6285699, " Method for node ranking in a linked database ") according to Google sorts, " super chain " searching algorithm according to Baidu sorts.But it will be understood by those skilled in the art that to the invention is not restricted to above-mentioned several searching algorithm, any searching algorithm existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.
The network equipment is searched for based on Query Information, obtains one or more Search Results, this Search Results be generally have with Query Information in the title, website and the corresponding descriptor of content of keyword coupling.The sublink information that comprises the some of them Search Results in the network index database, the network equipment can obtain the sublink information of described Search Results simultaneously.Described sublink information includes, but are not limited to, the sublink of the subpage frame of sales promotion information or last word information and corresponding description the thereof on the corresponding website of Search Results.
Subsequently, in step S4, the network equipment returns to subscriber equipment with the Search Results that search obtains, and more wherein said Search Results and sublink information thereof are incorporated in together, thereby the mode that can a kind ofly be associated is showed at subscriber equipment, mode except as shown in Figure 1 also includes, but are not limited to, following exhibition method: 1) the fixing displaying, namely place according to the order of filling in,, namely be shown as " sublink a sublink b sublink c " for sublink abc; 2) circularly exhibiting, i.e. the putting in order from the initial order of filling in of sublink is when each user search arrives, move forward successively, realize Dynamic Display,, be shown as " sublink a sublink b sublink c " when namely the user retrieves for the first time for sublink abc; The user is shown as " sublink c sublink a sublink b " when retrieving for the second time; The user is shown as " sublink b sublink c sublink a " when retrieving for the third time, by that analogy; 3) optimize to show, namely determine its priority according to the clicking rate of sublink, update time and/or with the feature such as user's Query Information matching degree and sequentially show with this.When comprising N sublink for a Search Results, when searching at every turn, the user can only represent M (M＜=N).At above-mentioned the 1st kind fixedly under the exhibition method, can only provide and show M the sublink that ordering is forward; Under the 2nd kind of circularly exhibiting mode, then begin with existing M subchain, when searching at every turn, the user realizes the displaying of all N subchain by the mode of once moving a window distance, provide when for example the user searches for for the first time and show the 1st to M sublink, when window size is that L is (during L＜=M), the user provides when searching for for the second time and shows 1+L to a M+L sublink, by that analogy; Optimize under the exhibition method at the 3rd kind, then only show all the time clicking rate, update time and/or with the highest M the sublink of the feature ordering such as user's Query Information matching degree and sort by size successively displaying.
Preferably, include the sublink of a plurality of layerings when this Search Results, wherein, at least one sublink is lower floor's link of another sublink, for example, does Taobao (taobao.com) release the website channel (the http://jipiao.taobao.com/2010/home.htm of air ticket hotel recently? ad_id=﹠amp; Am_id=﹠amp; Cm_id=1400239871eda47dd4d9﹠amp; Pm_id=) do you, wherein comprise Hong Kong budget fare information (http://search.taobao.com/search? cat=50018971﹠amp; Commend=all﹠amp; Q=%CF%E3%B8%DB﹠amp; Source=search1), then for last sublink " air ticket hotel ", sublink " Hong Kong budget fare information " is its lower floor's sublink, issue subscriber equipment after Search Results " Taobao/taobao.com " and its sublink information and its correlativity can being made up, thereby in step S5, when the subscriber equipment end shows this Search Results, a plurality of sublink layerings of different layers can be presented at the Search Results below.But it will be understood by those skilled in the art that the above-mentioned exhibition method that is associated only is example, and should not be construed as any limitation of the invention.
In the present invention, sublink information can be provided by the client's (be website everyone) who uses search platform to carry out promoting service, for example after its proper account of search information management platform login, increase some strip link informations, comprise sublink and corresponding text description thereof.The network equipment can upgrade the content of its increase to the network index database, also, sublink information and its site home page information as Search Results of its increase are preserved explicitly.Preferably, the corresponding sublink information on the client web site also can be accessed and obtain to the network equipment voluntarily, for example come the regular visit client web site according to predetermined period, or send the next passive initiation access of request of accessing its website for the request network equipment according to the client at every turn.Particularly, at step S6 (not shown), during network equipment access customer website, by judging whether the sublink information on it satisfies a plurality of sublink information that predetermined condition determines that needs gather, particularly, comprise, but be not limited to following mode: the network equipment can according to issuing time on the client web site homepage and/or, the clicking rate of corresponding subpage frame and/or, on homepage the present position and/or, whether comprise the sublink that specific identifier etc. judges whether to belong to collection.For example, one or more sublink clicking rates are higher (to be exceeded and is scheduled to and presets when network equipment discovery has in the up-to-date sublink page of issuing on client web site, or the front M position of clicking rate ordering), then can deposit in explicitly in the network index database with its crawl and with this site information, wherein, clicking rate can be monitored this website by this website reporting ent equipment or by the network equipment and know, and it will be understood by those skilled in the art that and the invention is not restricted to this dual mode, any mode of knowing clicking rate existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.In addition, the client also can preset up-to-date release news on its homepage the position or embed therein specific identifier, thereby so that the network equipment can be on the ad-hoc location of client web site homepage directly crawl or need the sublink information of crawl by this specific identifier identification.
In addition, the present invention wherein needs the client who carries out business promotion that sublink and the corresponding description corresponding with its subpage frame that need to promote can be provided in advance also applicable to the scene that comprises promotion message in the Search Results.In step S6 (not shown), but the page is pointed in its sublink of network equipment automatic access, grasps and analyzes wherein content, and compare with the corresponding description that the client provides, and just determining when determining that both are basically identical to provide this sublink.It will be understood by those skilled in the art that this step S6 can carry out in concrete search procedure, also can when submitting to sublink information to examine for the client, carry out at every turn.
Fig. 3 illustrates the method that relative sub-link information is provided of a preferred embodiment of the invention in Search Results.
Wherein, step S1 '-S6 ' and step S1-S6 shown in Figure 2 are basic identical, for simplicity's sake, the above content of describing for step S1-S6 shown in Figure 2 are contained in this with way of reference, do not give unnecessary details.
We understand scheme shown in Figure 2 can further provide the sublink information relevant with Search Results in traditional search plan, obtain up-to-date on the corresponding website of Search Results in search procedure or the process of popular information thereby can shorten the user.
Yet, owing to may comprise a lot of needs displaying sublinks corresponding to the Search Results of a keyword, show if offer in the lump subscriber equipment, may be so that the page be crowded and still cause the user can not obtain most valuable sublink information.Therefore, at step S6 ' (not shown), for a plurality of sublinks of same Search Results, the network equipment also can be described and the priority of definite described a plurality of sublinks synthetically such as the correlativity of the page, the clicking rate of each sublink under different Query Informations according to the correspondence of sublink.And when when diverse location represents, the network equipment can be in conjunction with factors such as page layout and sublink word lengths, and in good time adjustment need to provide the number of the sublink that subscriber equipment shows.For example: when representing in page left side, can represent many strips link information, when showing on page right side, because the remaining restricted width of page empty, the sublink number that need to provide and show may need to reduce.
When the present invention is used for the scene that Search Results comprises promotion message, wherein need the client who carries out business promotion that sublink and the corresponding description corresponding with its subpage frame that need to promote is provided in advance.In step S3 ', the network equipment can be according to described Query Information, and come in a promotion message storehouse, to carry out matching inquiry based on Search Results, one or more sublink information that acquisition and described Query Information and Search Results are complementary, wherein this promotion message storehouse comprises that it promotes the sublink information of the page by the correspondence that provides a large amount of clients.Wherein Search Results may be corresponding to this client's website or other websites.Particularly, include but not limited to, the network equipment can come to determine the sublink information to be promoted with the client provides with which Search Results combines in the following manner: 1) carry out matching inquiry according to the corresponding description of sublink and the content of the corresponding website of Search Results, or; 2) only will its sublink that provides be inserted respectively in the Search Results of different orderings according to the expenses standard of customer selecting, or; 3) with the above-mentioned the 1st) and 2) in mode combine.
In addition, consider that user's request is to vary with each individual, so that the sublink information that the network equipment need to provide is too much, but also may not satisfy well dissimilar user's demand.For example, to (growing up) male sex, (growing up) women, children, the elderly etc., when Search Results is the department store website, the merchandise news More different of its concern, wherein, male user may be to sports products, male sex's dress ornament, finance business book and the happy CD of Heavy Metal Rock etc. are interested, women user may be to skin care/cosmetics, women's dress ornament, romantic describing love affairs books and light music CD are interested, child user is to child clothing, children's book and cartoon DVD etc. are interested, and old user is to old dress ornament, skin care products, literature and history class books and classical music CD are interested.Certainly, user's personal background, also can become the key element that affects of its content of interest such as education background, religion background etc., for example the user of science and engineering graduation may be interested for the technology type books, and the user of economics is interested for finance or commercial struggle class books.In addition, for example, during for tour site, its interested information also is different usually when the user is in different geographical, for example, for the user who is in region, Beijing, when its search travel information, may stay interested to self-driving travels such as neighboring area, Beijing (for example, Bei Dai River, Hebei) and hotel, when its search air ticket hotel, may be interested in the budget fare that is set out by Beijing.In addition, user's search history record in the past also can be used as the indication information of its content of interest, for example, the network equipment is by a user's of inquiry history information, find that it paid close attention to happy (MERLOT) red wine of plum in the past more when access red wine shopping website, in the time of then can working as its search shopping website, provide the up-to-date sublink information relevant with the happy red wine of plum.
Based on above understanding, as shown in Figure 3, after the network equipment receives searching request from subscriber equipment, in step S7 ', the network equipment can be inquired about this user's user related information, those skilled in the art will be understood that step S7 ' can be executed in parallel before or with it simultaneously at step S3 '.Wherein user related information comprises at least one item in the following:
-user property, it comprises, but is not limited to, and the personal background information that the user pre-enters is such as sex, age, religion, nationality, education degree etc.;
-user preference, it comprises, but is not limited to, and some preferences that the user sets in advance are selected, such as favorite exercise type, shopping way, red wine kind, music type etc.;
-user history information, it records with the previous search of counting user by system and clicks browsing histories, thereby can judge or the demand of predictive user.Wherein, when the user was login user, the ID that the network equipment can be by this user inquired about in network-side is preserved the user characteristics storehouse of this user related information; When the user is non-login user, can use by detecting this user the action in the search service process of present networks equipment, or by obtaining to subscriber equipment inquiry and the COOKIE information of obtaining this user, preferably, can give interim ID of this user and set up a user characteristics storehouse for it, in the historical record preservation and this casual user's feature database with user in this search procedure;
The IP address of-subscriber equipment, it can reflect the current region of living in of this user, can detect in real time subscriber equipment by the network equipment and obtain.
Preferably, in step S8 ', the network equipment according to the recording alternately and upgrade described user's history information of subscriber equipment and user, particularly, include but not limited to following mode: 1) network equipment can finish the rear everything of recording user in this search procedure in search procedure of user, for example clicks and browses; 2) the each action of network equipment recording user in search procedure of user is also upgraded this user's of network-side feature database in real time, thereby up-to-date user's history information can be provided when the user clicks other Search Results in this search procedure.
Fig. 4 illustrates the system schematic that relative sub-link information is provided according to one aspect of the invention in Search Results.
As shown in Figure 4, the user can input the information that it wishes inquiry by carrying out alternately such as keyboard, touch-screen, speech input device and subscriber equipment 1, thereby initiate search when utilizing subscriber equipment 1 to carry out network browsing.This search initiation process can be that the user at first accesses some search websites by the browser software of subscriber equipment 1, and such as Yahoo.com, Google.com behind the Baidu.com, initiates search in the search column of this search website homepage; Also can initiate search by the local search hurdle of embedding browser.Those skilled in the art will be understood that and the invention is not restricted to above-mentioned two kinds of search initiation modes, and any search existing or that may occur is from now on initiated mode and all is applicable to the present invention, thus quotability and be contained in this.
Then, subscriber equipment 1 Query Information that the user is inputted sends to the network equipment 2.At this, subscriber equipment 1 includes, but not limited to any equipment with the function of surfing the web such as computing machine, smart mobile phone, PDA.The network equipment 2 comprises, but be not limited to, other subscriber equipmenies under the webserver, network host, the cloud computing mode etc. can provide any equipment of search service, wherein the network equipment 2 comprises the individual equipment of concentrating various functions, or by the combination of the equipment of a plurality of physical separation of finishing respectively independent function, the equipment of for example carrying out search is separated from each other with the equipment of preserving index information.In addition, communicating by letter between subscriber equipment 1 and the network equipment 2 can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.But it will be understood by those skilled in the art that to the invention is not restricted to this two kinds of communication transport protocols, any communication protocol existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.
As shown in Figure 4, the network equipment 2 comprises searcher 21, generator 22.Searcher 21 is searched for based on the Query Information that receives.Usually, its search procedure is as follows: comprise one or more keywords in the Query Information, preferably, also comprise the conjunctive word between the keyword, searcher 21 will extract these keywords, preferably, also extract conjunctive word, thereby and in network index database (not shown), carry out matching inquiry and obtain one or more Search Results, wherein the ordering of each Search Results can be according to various searching algorithms, for example according to traditional clicking rate algorithm ordering, " PageRank " searching algorithm (referring to US Patent No. 6285699, " Method for node ranking in a linked database ") according to Google sorts, " super chain " searching algorithm according to Baidu sorts.But it will be understood by those skilled in the art that to the invention is not restricted to above-mentioned several searching algorithm, any searching algorithm existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.
Subsequently, generator 22 returns to subscriber equipment 1 with the Search Results that searcher 21 search obtain, more wherein said Search Results and sublink information thereof are incorporated in together, thus the mode that can a kind ofly be associated show at subscriber equipment, except as shown in Figure 1 mode, also comprise, but be not limited to following exhibition method: 1) the fixing displaying, namely place according to the order of filling in, for sublink abc, namely be shown as " sublink a sublink b sublink c "; 2) circularly exhibiting, i.e. the putting in order from the initial order of filling in of sublink is when each user search arrives, move forward successively, realize Dynamic Display,, be shown as " sublink a sublink b sublink c " when namely the user retrieves for the first time for sublink abc; The user is shown as " sublink c sublink a sublink b " when retrieving for the second time; The user is shown as " sublink b sublink c sublink a " when retrieving for the third time, by that analogy; 3) optimize to show, namely determine its priority according to the clicking rate of sublink, update time and/or with the feature such as user's Query Information matching degree and sequentially show with this.When comprising N sublink for a Search Results, when searching at every turn, the user can only represent M (M＜=N).At above-mentioned the 1st kind fixedly under the exhibition method, can only provide and show M the sublink that ordering is forward; Under the 2nd kind of circularly exhibiting mode, then begin with existing M subchain, when searching at every turn, the user realizes the displaying of all N subchain by the mode of once moving a window distance, provide when for example the user searches for for the first time and show the 1st to M sublink, when window size is that L is (during L＜=M), the user provides when searching for for the second time and shows 1+L to a M+L sublink, by that analogy; Optimize under the exhibition method at the 3rd kind, then only show all the time clicking rate, update time and/or with the feature ordering such as user's Query Information matching degree the highest M and sort by size successively and show.
Preferably, include the sublink of a plurality of layerings when this Search Results, wherein, at least one sublink is lower floor's link of another sublink, for example, does Taobao (taobao.com) release the website channel (the http://jipiao.taobao.com/2010/home.htm of air ticket hotel recently? ad_id=﹠amp; Am_id=﹠amp; Cm_id=1400239871eda47dd4d9﹠amp; Pm_id=) do you, wherein comprise Hong Kong budget fare information (http://search.taobao.com/search? cat=50018971﹠amp; Commend=all﹠amp; Q=%CF%E3%B8%DB﹠amp; Source=search1), then for last sublink " air ticket hotel ", sublink " Hong Kong budget fare information " is its lower floor's sublink, issue subscriber equipment after Search Results " Taobao/taobao.com " and its sublink information and its correlativity can being made up, thereby when subscriber equipment 1 shows this Search Results, a plurality of sublink layerings of different layers can be presented at the Search Results below.But it will be understood by those skilled in the art that the above-mentioned exhibition method that is associated only is example, and should not be construed as any limitation of the invention.
In the present invention, sublink information can be provided by the client's (be website everyone) who uses search platform to carry out promoting service, for example after its proper account of search information management platform login, increase some strip link informations, comprise sublink and corresponding text description thereof.The network equipment can upgrade the content of its increase to the network index database, also, sublink information and its site home page information as Search Results of its increase are preserved explicitly.Preferably, the network equipment 2 also comprises access means 23 (not shown), it is access customer website and obtain corresponding sublink information on it voluntarily, for example come the regular visit client web site according to predetermined period, or send the next passive initiation access of request of accessing its website for the request network equipment according to the client at every turn.Particularly, during access means 23 access customer website, by judging whether the sublink information on it satisfies a plurality of sublink information that predetermined condition determines that needs gather, particularly, comprise, but be not limited to following mode: the network equipment 2 can according to issuing time on the client web site homepage and/or, the clicking rate of corresponding subpage frame and/or, on homepage the present position and/or, whether comprise the sublink that specific identifier etc. judges whether to belong to collection.For example, one or more sublink clicking rates are higher (to be exceeded and is scheduled to and presets when network equipment discovery has in the up-to-date sublink page of issuing on client web site, or the front M position of clicking rate ordering), then can and deposit in explicitly in the index database with this site information with its crawl, wherein, clicking rate can be monitored this website by this website reporting ent equipment or by the network equipment and know, and it will be understood by those skilled in the art that and the invention is not restricted to this dual mode, any mode of knowing clicking rate existing or that may occur from now on all is applicable to the present invention, thereby is cited and is contained in this.In addition, the client also can preset up-to-date release news on its homepage the position or embed therein specific identifier, thereby so that the network equipment can be on the ad-hoc location of client web site homepage directly crawl or need the sublink information of crawl by this specific identifier identification.
In addition, the present invention wherein needs the client who carries out business promotion that sublink and the corresponding description corresponding with its subpage frame that need to promote can be provided in advance also applicable to the scene that comprises promotion message in the Search Results.As shown in Figure 4, but the page is pointed in its sublink of access means 23 automatic access in the network equipment 2, grasps and analyzes wherein content, and compare with the corresponding description that the client provides, and just determining when determining that both are basically identical to provide this sublink.It will be understood by those skilled in the art that above-mentioned comparison procedure can carry out in concrete search procedure, also can when submitting to sublink information to examine for the client, carry out at every turn.
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention in the system schematic that relative sub-link information is provided in Search Results.
Wherein, the content of searcher 21 ', generator 22 ' and access means 23 ' is basic identical identical with access means 23 with searcher 21, generator 22 shown in Figure 4, for simplicity's sake, be contained in this with the content that access means 23 is described with way of reference for searcher 21 shown in Figure 4, generator 22 with above, do not give unnecessary details.
We understand scheme shown in Figure 5 can further provide the sublink information relevant with Search Results in traditional search plan, obtain up-to-date on the corresponding website of Search Results in search procedure or the process of popular information thereby can shorten the user.
Yet, owing to may comprise a lot of needs displaying sublinks corresponding to the Search Results of a keyword, show if offer in the lump subscriber equipment, may be so that the page be crowded and still cause the user can not obtain most valuable sublink information.Therefore, for a plurality of sublinks of same Search Results, the access means 23 ' of the network equipment 2 also can be according to describing according to the correspondence of sublink and the priority of definite described a plurality of sublinks synthetically such as the correlativity of the page, the clicking rate of each sublink under different Query Informations.And when when diverse location represents, searcher 21 ' can be in conjunction with factors such as page layout and sublink word lengths, and in good time adjustment need to provide the number of the sublink that subscriber equipment shows.For example: when representing in page left side, can represent many strips link information, when showing on page right side, because the remaining restricted width of page empty, the sublink number that need to provide and show may need to reduce.
When the present invention is used for the scene that Search Results comprises promotion message, wherein need the client who carries out business promotion that sublink and the corresponding description corresponding with its subpage frame that need to promote is provided in advance.The matching inquiry device 211 ' (not shown) of searcher 21 ' can be according to described Query Information, and come in a promotion message storehouse, to carry out matching inquiry based on Search Results, one or more sublink information that acquisition and described Query Information and Search Results are complementary, wherein this promotion message storehouse comprises that it promotes the sublink information of the page by the correspondence that provides a large amount of clients.Wherein Search Results may be corresponding to this client's website or other websites.Particularly, include but not limited to, matching inquiry device 211 ' can come to determine the sublink information to be promoted with the client provides with which Search Results combines in the following manner: 1) carry out matching inquiry according to the corresponding description of sublink and the content of the corresponding website of Search Results, or; 2) only will its sublink that provides be inserted respectively in the Search Results of different orderings according to the expenses standard of customer selecting, or; 3) with the above-mentioned the 1st) and 2) in mode combine.
In addition, consider that user's request is to vary with each individual, so that the sublink information that the network equipment need to provide is too much, but also may not satisfy well dissimilar user's demand.For example, to (growing up) male sex, (growing up) women, children, the elderly etc., when Search Results is the department store website, the merchandise news More different of its concern, wherein, male user may be to sports products, male sex's dress ornament, finance business book and the happy CD of Heavy Metal Rock etc. are interested, women user may be to skin care/cosmetics, women's dress ornament, romantic describing love affairs books and light music CD are interested, child user is to child clothing, children's book and cartoon DVD etc. are interested, and old user is to old dress ornament, skin care products, literature and history class books and classical music CD are interested.Certainly, user's personal background, also can become the key element that affects of its content of interest such as education background, religion background etc., for example the user of science and engineering graduation may be interested for the technology type books, and the user of economics is interested for finance or commercial struggle class books.In addition, for example, during for tour site, its interested information also is different usually when the user is in different geographical, for example, for the user who is in region, Beijing, when its search travel information, may stay interested to self-driving travels such as neighboring area, Beijing (for example, Bei Dai River, Hebei) and hotel, when its search air ticket hotel, may be interested in the budget fare that is set out by Beijing.In addition, user's search history record in the past also can be used as the indication information of its content of interest, for example, the network equipment is by a user's of inquiry history information, find that it paid close attention to happy (MERLOT) red wine of plum in the past more when access red wine shopping website, in the time of then can working as its search shopping website, provide the up-to-date sublink information relevant with the happy red wine of plum.
Based on above understanding, as shown in Figure 5, the network equipment 2 is after the searching request that receives from subscriber equipment 1, the deriving means 24 ' of the network equipment 2 can be inquired about this user's user related information, those skilled in the art will be understood that deriving means 24 ' can or synchronously carry out with it obtaining of user related information before matching inquiry device 211 ' inquiry sublink information.Wherein user related information comprises at least one item in the following:
-user property, it comprises, but is not limited to, and the personal background information that the user pre-enters is such as sex, age, religion, nationality, education degree etc.;
-user preference, it comprises, but is not limited to, and some preferences that the user sets in advance are selected, such as favorite exercise type, shopping way, red wine kind, music type etc.;
-user history information, it records with the previous search of counting user by system and clicks browsing histories, thereby can judge or the demand of predictive user.Wherein, when the user was login user, the network equipment can be inquired about in this user's that network-side is preserved feature database by this user's ID; When the user is non-login user, can use by detecting this user the action in the search service process of present networks equipment, or by obtaining to subscriber equipment inquiry and the COOKIE information of obtaining this user;
The IP address of-subscriber equipment, it can reflect the current region of living in of this user, can detect in real time subscriber equipment by the network equipment and obtain.
Preferably, deriving means 24 ' according to the recording alternately and upgrade described user's history information of subscriber equipment 1 and user, particularly, include but not limited to following mode: 1) network equipment can finish the rear everything of recording user in this search procedure in search procedure of user, for example clicks and browses; 2) the each action of network equipment recording user in search procedure of user is also upgraded this user's of network-side feature database in real time, thereby up-to-date user's history information can be provided when the user clicks other Search Results in this search procedure.
Network index database, promotion message storehouse, user characteristics storehouse are shown respectively in the Figure 4 and 5, it will be understood by those skilled in the art that it only should not be considered as any limitation of the invention for exemplary, in fact, above-mentioned network index database, promotion message storehouse, user characteristics storehouse can be physically be kept at integratedly or separately in the network equipment or other can with the external unit of network equipment communication connection in.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (10)
1. method that related sub links is provided in Search Results, the method may further comprise the steps:
A carries out matching inquiry according to the Query Information of user input in the network index database, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;
Wherein, described sublink information comprises sublink and corresponding description the thereof of the subpage frame of the corresponding website of Search Results;
B offers described user with described one or more Search Results, wherein described at least one Search Results each and described associated one or more sublink information is merged, to be used for showing explicitly described user;
Wherein, the method also comprises the step that gathers described sublink information, wherein, the acquisition mode of described sublink information comprise following at least each:
-gather a plurality of sublink information that satisfy predetermined condition, so that described sublink information website corresponding to it preserved to upgrade described network index database explicitly;
Wherein, described predetermined condition comprises at least one item in the following:
The issuing time of the corresponding webpage of-sublink;
The clicking rate of the corresponding webpage of-sublink;
-sublink is in the position of described site home page;
-the specific identifier relevant with sublink;
Whether the description content the in-sublink information is consistent with the sublink content of pages;
-obtain the sublink information that everyone provides by the website.
2. method according to claim 1, wherein, described step a also comprises:
-according to described Query Information, based in described at least one Search Results each, carry out matching inquiry in the sublink information of its page of correspondence that everyone provides in described website, each one or more sublink information that are complementary in acquisition and described Query Information and described at least one Search Results.
3. method according to claim 1, wherein, the method also comprises:
-obtain user related information;
Wherein, described step a also comprises:
-according to described Query Information and in conjunction with described user related information, the sublink information of described each Search Results is carried out matching inquiry, obtain the one or more sublink information that are complementary with described Query Information and described user related information.
4. method according to claim 3, wherein, described user related information comprises at least one in the following:
-user property;
-user preference;
-user history information;
The IP address of-subscriber equipment.
5. method according to claim 4, wherein, the method is further comprising the steps of:
-according to the recording alternately and upgrade described user's history information of described user.
6. equipment that related sub links is provided in Search Results, it comprises:
Searcher is used for carrying out matching inquiry according to the Query Information of user's input at the network index database, with obtain one or more Search Results and with at least one Search Results wherein in each relevant one or more sublink information;
Wherein, described sublink information comprises sublink and corresponding description the thereof of the subpage frame of the corresponding website of Search Results;
Generator is used for described one or more Search Results are offered described user, wherein described at least one Search Results each and described associated one or more sublink information is merged, with for showing explicitly described user;
Wherein, this equipment also comprises the device that gathers described sublink information, wherein, the acquisition mode of described sublink information comprise following at least each:
-gather a plurality of sublink information that satisfy predetermined condition, so that described sublink information website corresponding to it preserved to upgrade described network index database explicitly;
Wherein, described predetermined condition comprises at least one item in the following:
The issuing time of the corresponding webpage of-sublink;
The clicking rate of the corresponding webpage of-sublink;
-sublink is in the position of described site home page;
-the specific identifier relevant with sublink;
Whether the description content the in-sublink information is consistent with the sublink content of pages;
-obtain the sublink information that everyone provides by the website.
7. equipment according to claim 6, wherein, described searcher also is used for:
-according to described Query Information, based in described at least one Search Results each, carry out matching inquiry in the sublink information of its page of correspondence that everyone provides in described website, each one or more sublink information that are complementary in acquisition and described Query Information and described at least one Search Results.
8. equipment according to claim 6, wherein, this equipment also comprises:
Deriving means is used for obtaining user related information;
Wherein, described searcher also is used for:
-according to described Query Information and in conjunction with described user related information, the sublink information of described each Search Results is carried out matching inquiry, obtain the one or more sublink information that are complementary with described Query Information and described user related information.
9. equipment according to claim 8, wherein, described user related information comprises at least one in the following:
-user property;
-user preference;
-user history information;
The IP address of-subscriber equipment.
10. equipment according to claim 9, wherein, this equipment also comprises:
Updating device, be used for according to the recording alternately and upgrade described user's history information of described user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN 201110077083 CN102142033B (en) | 2010-05-20 | 2011-03-18 | Method and device for providing relative sub-link information in search result |
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| CN201010177918.5 | 2010-05-20 | ||
| CN201010177918 | 2010-05-20 | ||
| CN 201110077083 CN102142033B (en) | 2010-05-20 | 2011-03-18 | Method and device for providing relative sub-link information in search result |
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| CN102142033A CN102142033A (en) | 2011-08-03 |
| CN102142033B true CN102142033B (en) | 2013-04-24 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103136236B (en) * | 2011-11-28 | 2017-05-17 | 深圳市世纪光速信息技术有限公司 | Method and system of information search |
| CN103530350B (en) * | 2013-10-09 | 2017-02-08 | 北京中科模识科技有限公司 | Omnimedia searching method and device of internet audios, videos, texts and images |
| CN103995829A (en) * | 2014-04-14 | 2014-08-20 | 北京百度网讯科技有限公司 | Method and device for providing and displaying query results |
| CN104050262A (en) * | 2014-06-17 | 2014-09-17 | 北京奇虎科技有限公司 | Method and device for displaying search result of target website |
| CN106557473B (en) * | 2015-09-24 | 2020-01-07 | 北京国双科技有限公司 | Method and device for generating new channel |
| CN105718533A (en) * | 2016-01-15 | 2016-06-29 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
| CN107688476B (en) * | 2016-08-04 | 2021-04-30 | 北京京东尚科信息技术有限公司 | Webpage information display method and device |
| CN108205532A (en) * | 2016-12-16 | 2018-06-26 | 百度在线网络技术（北京）有限公司 | The method and apparatus for generating webpage |
| CN108805641A (en) * | 2017-04-27 | 2018-11-13 | 阿里巴巴集团控股有限公司 | The method and device of data object information is provided |
| CN107885872B (en) * | 2017-11-27 | 2023-12-19 | 百度在线网络技术（北京）有限公司 | Method and device for generating information |
| CN108959393B (en) * | 2018-05-31 | 2021-04-13 | 北京五八信息技术有限公司 | Dynamic picture processing method, device and storage medium |
| CN110348939A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | The method of one e-business network site commodity quick search |
| CN110347912A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | One e-commerce website recommends the rule of search result |
| CN111027656B (en) * | 2019-11-15 | 2023-04-28 | 浙江口碑网络技术有限公司 | Two-dimensional code generation and identification method and device, electronic equipment and storage medium |
| CN114302246B (en) * | 2021-12-31 | 2024-01-16 | 北京快来文化传播集团有限公司 | Method, device and equipment for searching on live broadcast platform |
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