CN108805641A

CN108805641A - The method and device of data object information is provided

Info

Publication number: CN108805641A
Application number: CN201710289258.1A
Authority: CN
Inventors: 吕常富
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-04-27
Filing date: 2017-04-27
Publication date: 2018-11-13

Abstract

The embodiment of the present application discloses the method and device for providing data object information, wherein a method includes：Data object search results interface is provided, described search result interface includes the information of multiple data objects, and the multiple data object includes at least one first data object, and first data object is associated with preset activity；Receive the operation behavior for first data object；Prompt message corresponding with the preset activity is provided in described search result interface.By the embodiment of the present application, the courses of action of user can be shortened, save system resource.

Description

The method and device of data object information is provided

Technical field

This application involves provide data object information technical field, more particularly to provide data object information method and Device.

Background technology

In online retailing platform, user often by the way of keyword search, searches for relevant commodity.For example, User needs to buy shampoo, then may be scanned for for keyword with " shampoo " in search box, alternatively, being washed with some The entitled keyword of brand of shampoo scans for, etc., correspondingly, search result interfaces can be provided.In search result interfaces In can usually show the links of multiple merchandise items for meeting search condition in the form of a list, user can be from this search It is further selected in the results list.In addition, in search result list page, usually can be provided for specify Merchandise items the option of operation of " shopping cart " operation is added, in this way, in user without checking merchandise items detail information In the case of carrying out shopping decision, it can be executed directly in search result list page and be added to merchandise items " shopping cart " Operation, saves the courses of action of user.

On the other hand, the merchandise items in online retailing platform often participate in some advertising campaigns, it may be possible to which platform is opened The advertising campaign of exhibition is also likely to be either the advertising campaign that businessman or seller carry out.Can be specifically the activity of " completely subtracting " class, Or full certain number of packages can give a discount, etc., in short, advertising campaign is typically to meet certain condition in the buying behavior of user In the case of, it is preferential that certain can be provided to the user.Therefore, the relevant information of activity usually has the works such as guiding customer consumption With the relevant information of activity is appeared to user on suitable opportunity, there is important value for promoting whole sales volume etc..

But in the prior art, it after user is scanned for by keyword and obtains search result interfaces, usually needs The merchandise items detail information page is being jumped to, alternatively, merchandise items are added to shopping cart, and open cart page When, it can just view whether specific merchandise items participate in certain activity.Also, some activities may be to need to be associated with quotient with other Product object is bought simultaneously, and it is preferential can to enjoy certain.For example, in the activity of " full 199 subtract 100 ", if it is current check or Discontented 199 yuan of the merchandise items amount of money of shopping cart is added, then user, which may also need in addition to choose other, participates in the movable quotient Product object carries out " gather list ", to meet movable condition.In this case, a common operating process in the prior art It is：

Search commercial articles object->" shopping is added in merchandise items from search result list page or merchandise items details page Vehicle "->Open " shopping cart " page->The merchandise items currently bought are prompted to participate in certain activity in cart page, but It is the condition of not yet satisfaction activity setting, and option of operation-such as " go gather list " may be provided>User's clicking operation option-> Show the undertaking page-of correlated activation>Other same movable merchandise items are participated in user's selection in interface is accepted in activity It is added " shopping cart "->Reopen " shopping cart " page->If having met activity condition, according to the preferential rule in activity Then, total price to be paid is updated.

As it can be seen that bringing preferential in order to enjoy certain advertising campaign, the courses of action of user are very long, need in multiple pages It is redirected back and forth in face, therefore can meet the condition of activity setting can influence the experience of user.From sales platform angle and Speech, frequent page jumping operation, the access request quantity for also resulting in server-side increase, and influence the performance of system, waste system System resource.

Invention content

This application provides the method and devices for providing data object information, can shorten the courses of action of user, save System resource.

This application provides following schemes：

A method of data object information is provided, including：

Data object search results interface is provided, described search result interface includes the information of multiple data objects, institute It includes at least one first data object to state multiple data objects, and first data object is associated with preset activity；

Receive the operation behavior for first data object；

Prompt message corresponding with the preset activity is provided in described search result interface.

A method of data object information is provided, including：

Search result interfaces are generated according to the target keyword received, described search result interface includes multiple data Object information, the multiple data object include at least one first data object, first data object and preset work It is dynamic associated；

The operation behavior information for first data object is obtained, it is associated preset according to first data object Movable information generates prompt message；

The prompt message is supplied to the first client, is carried in described search result interface by first client For the prompt message.

A kind of data object action message store method, including：

Receive the preset movable information of the second client submission and at least one data of the preset activity association The information of object；

The incidence relation between data object and the preset movable information is preserved, to be closed according to the target received Keyword generates search result interfaces, and described search result interface includes at least one the first data associated with preset activity Object, after obtaining the operation behavior information for first data object, according to the associated work of the first data object Dynamic information generates prompt message, the prompt message is provided in described search result interface by the first client.

A kind of data object action message processing method, including：

Determine the information of at least one data object of preset movable information and the preset activity association；

The information of the preset action message and the data object is submitted to server-side, is carried out by the server-side Preserve, search result interfaces generated according to the target keyword that receives, described search result interface include it is at least one and Preset associated first data object of activity, after obtaining the operation behavior information for first data object, according to The associated movable information of first data object generates prompt message, by the first client in described search result interface It is middle that the prompt message is provided.

A method of data object information is provided, including：

Data object search results interface is provided, described search result interface includes relevant multiple with target keyword The information of data object, the target keyword are associated with preset movable information；

Receive the operation behavior for described search result interface；

Prompt message corresponding with the associated preset activity of the target keyword is provided in described search result interface.

A method of data object information is provided, including：

Search result interfaces are generated according to the target keyword received；Described search result interface includes and the mesh The relevant multiple data object informations of keyword are marked, the target keyword is associated with preset movable information；

It is associated described according to the target keyword when obtaining the operation behavior information for described search result interface Preset movable information generates prompt message；

A kind of action message store method, including：

Receive the preset movable information of the second client submission and associated keyword；

The correspondence between keyword and associated preset movable information is preserved, so as to according to the first client During the target keyword of submission provides search result interfaces, the user's operation row for described search result interface is obtained For information, the movable information associated by the target keyword generates prompt message, is searched described by the first client The prompt message is provided in rope result interface.

A kind of action message submission method, including：

Determine preset movable information and associated keyword；

Incidence relation information between the keyword and the preset activity is submitted to server-side, by the server-side It is preserved, and during the target keyword submitted according to the first client provides search result interfaces, is directed to The operation behavior information of described search result interface, and the movable information associated by the target keyword, generation carry Show information, the prompt message is provided in described search result interface by the first client.

A method of data object information is provided, including：

Data object information interface is provided, the data object information interface includes the information of multiple data objects, institute It includes at least one first data object to state multiple data objects, and first data object is associated with preset activity；

Receive the operation behavior for first data object；

Prompt message corresponding with the preset activity is provided in the data object information interface.

A method of data object information is provided, including：

To the interface data at the first clients providing data object information interface, the data object information interface includes Multiple data object informations, the multiple data object include at least one first data object, first data object It is associated with preset activity；

The operation behavior information for first data object is obtained, and associated pre- according to first data object Movable information is set, prompt message is generated；

The prompt message is supplied to the first client, by first client at the data object information interface It is middle that the prompt message is provided.

A kind of device that data object information is provided, including：

First interface providing unit, for providing data object search results interface, described search result interface includes The information of multiple data objects, the multiple data object include at least one first data object, first data pair As associated with preset activity；

First behavior receiving unit, for receiving the operation behavior for first data object；

First prompt unit, for being provided and the associated preset work of the target keyword in described search result interface Move corresponding prompt message.

A kind of device that data object information is provided, including：

First interface generation unit, for generating search result interfaces, described search according to the target keyword received Result interface includes multiple data object informations, and the multiple data object includes at least one first data object, institute It is associated with preset activity to state the first data object；

First prompt message generation unit, for obtaining the operation behavior information for first data object, according to The information of the first data object associated activity generates prompt message；

First prompt message provides unit, for the prompt message to be supplied to the first client, by first visitor Family end provides the prompt message in described search result interface.

A kind of data object action message save set, including：

First information receiving unit, the preset movable information for receiving the submission of the second client and the preset work Move the information of associated at least one data object；

First storage unit, for preserving the incidence relation between data object and the preset movable information, so as to Search result interfaces are generated according to the target keyword received, described search result interface includes at least one and preset work Associated first data object is moved, after obtaining the operation behavior information for first data object, according to described the The associated movable information of one data object generates prompt message, is provided in described search result interface by the first client The prompt message.

A kind of data object action message processing unit, including：

First action message determination unit, for determining preset movable information and the preset activity association extremely The information of a few data object；

First submits unit, for the information of the preset action message and the data object to be submitted to service End, is preserved by the server-side, and search result interfaces, described search result circle are generated according to the target keyword received Face includes at least one the first data object associated with preset activity, is obtaining the behaviour for first data object After making behavioural information, according to the associated movable information of first data object, prompt message is generated, is existed by the first client The prompt message is provided in described search result interface.

A kind of device that data object information is provided, including：

Second contact surface provides unit, and for providing data object search results interface, described search result interface includes With the information of the relevant multiple data objects of target keyword, the target keyword is associated with preset movable information；

Second behavior receiving unit, for receiving the operation behavior for described search result interface；

Second prompt unit, for being provided and the associated preset work of the target keyword in described search result interface Move corresponding prompt message.

A kind of device that data object information is provided, including：

Second contact surface generation unit, for generating search result interfaces according to the target keyword received；Described search Result interface include with the relevant multiple data object informations of the target keyword, the target keyword is associated with preset Movable information；

Second prompt message generation unit, when for obtaining the operation behavior information for described search result interface, root Prompt message is generated according to the associated preset movable information of the target keyword；

Second prompt message provides unit, for the prompt message to be supplied to the first client, by first visitor Family end provides the prompt message in described search result interface.

A kind of action message save set, including：

Second information receiving unit, the preset movable information for receiving the submission of the second client and associated key Word；

Second storage unit, for preserving the correspondence between keyword and associated preset movable information, with Just it during the target keyword submitted according to the first client provides search result interfaces, obtains and is directed to described search knot The user's operation behavioural information at fruit interface, the movable information associated by the target keyword generate prompt message, by First client provides the prompt message in described search result interface.

A kind of action message issuing means, including：

Second action message determination unit, for determining preset movable information and associated keyword；

Second submits unit, for incidence relation information between the keyword and the preset activity to be submitted to clothes It is engaged in end, being preserved by the server-side, and search result interfaces is provided in the target keyword submitted according to the first client During, the operation behavior information for described search result interface is obtained, and according to associated by the target keyword Movable information generates prompt message, the prompt message is provided in described search result interface by the first client.

A kind of device that data object information is provided, including：

Third interface providing unit, for providing data object information interface, the data object information interface includes The information of multiple data objects, the multiple data object include at least one first data object, first data pair As associated with preset activity；

Third behavior receiving unit, for receiving the operation behavior for first data object；

Third prompt unit, for providing prompt corresponding with the preset activity in the data object information interface Information.

A kind of device that data object information is provided, including：

Interface data provides unit, described for the interface data to the first clients providing data object information interface Data object information interface includes multiple data object informations, and the multiple data object includes at least one first data Object, first data object are associated with preset activity；

Third prompt message generation unit, for obtaining the operation behavior information for first data object, and root According to the associated preset movable information of first data object, prompt message is generated；

Third prompt message provides unit, for the prompt message to be supplied to the first client, by first visitor Family end provides the prompt message in the data object information interface.

A kind of electronic equipment, including：

One or more processors；And

With the memory of one or more of relational processors, the memory is for storing program instruction, the journey Sequence instruction executes following operation when reading execution by one or more of processors:

Receive the operation behavior for first data object；

A kind of electronic equipment, including：

One or more processors；And

Receive the operation behavior for described search result interface；

A kind of electronic equipment, including：

One or more processors；And

Receive the operation behavior for first data object；

According to specific embodiment provided by the present application, this application discloses following technique effects：

, can be in the search result interfaces of data object by the embodiment of the present application, behavior depending on the user's operation, with And the keyword of associated first data object or current search, determine corresponding action message, and give birth to according to action message At prompt message, in search result interfaces appear action message, without arrive in " shopping cart " page just into Row appears, and therefore, can shorten the courses of action of user, promote user experience.In addition, due to reducing redirecting time between the page Number, accordingly it is also possible to save system resource.

Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.

Description of the drawings

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings Obtain other attached drawings.

Fig. 1-1 to 1-7 is data object interface schematic diagram provided by the embodiments of the present application；

Fig. 2 is the schematic diagram of system architecture provided by the embodiments of the present application；

Fig. 3 to Figure 12 is the flow chart of each method provided by the embodiments of the present application；

Figure 13 to Figure 22 is the schematic diagram of each device provided by the embodiments of the present application；

Figure 23 is the schematic diagram of electronic equipment provided by the embodiments of the present application.

Specific implementation mode

Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on Embodiment in the application, the every other embodiment that those of ordinary skill in the art are obtained belong to the application protection Range.

In the embodiment of the present application, in order to improve the utilization rate of action message, shorten the behaviour during user's activity Make path, in advance can appear movable information in the search result interfaces of data object, without arriving " shopping It is just appeared in the vehicle " page.In specific implementation, the realization method that action message is appeared in search result interfaces can have It is a variety of.For example, under first way, the corresponding pass between data object and the movable information participated in can be pre-saved System, in this way, during user browses search result interfaces, if performing addition " shopping to wherein some data object The operations such as vehicle " can then provide the prompt about the data object institute activity directly in current search result interfaces Information, for example, can specifically include movable profit point, condition, the option of operation etc. for jumping to activity undertaking interface.Or Person can also pre-save the correspondence between keyword and the information of associated activity under second of realization method, this Sample is scanned in user using some keyword, and during browsing search result interfaces, so that it may in search result circle Activity prompt information corresponding with the keyword of current search is provided in face.In short, no matter which kind of specific mode, can be by work It moves relevant information to appear in search result interfaces in advance so that directly from search result interfaces can know specific Movable information directly can also just jump to movable undertaking if accepting page with specific activity from search result interfaces Page, is being redirected without being introduced into " shopping cart " page, therefore, can shorten the courses of action of user.

In practical applications, user is inputted during carrying out page browsing by way of keyword search Keyword usually has two major classes, and one kind is the keyword for expressing data object industry/classification, for example, shampoo, toothpaste, Etc., in this case, it is meant that user is very clear in terms of the data object classification of required purchase, but for specific There is no clear demands for brand etc..Another kind of is the keyword for expressing the affiliated store name of data object, for example, can be with brand Name Zara etc., it is meant that user may just be intended to browse each single product in the shop, but be specifically to need which kind of classification, still It does not embody.When specific implementation, under the first aforementioned realization method, the keyword of user's search can be mainly aforementioned the One class keywords, that is, the keyword for expressing data object classification.In this case, about appearing action message Triggering mode can there are many, for example, in the case of one kind, due to that usually in search result interfaces, can also be each data pair As providing corresponding option of operation, which is used to corresponding data object being added to the data object of purchase to be confirmed In set (for example, " shopping cart " etc.).When user executes operation to the option of operation of wherein some data object, so that it may to incite somebody to action The data object is added to the set of data objects of purchase to be confirmed, still, at this point, redirecting for the page can't be usually triggered, Be shown that is, " shopping cart " page can't be jumped to, but remain in search result interfaces, only with " shopping cart " page can be just shown when family clicks to enter the option of " shopping cart " page.Based on These characteristics, in the application reality It, can when some data object is added to data object list to be confirmed by user's selection under the first realization method for applying example To judge whether the data object participates in certain activity, if participated in, prompt message can be generated according to movable information, and straight It is connected in search result interfaces and is shown.Specific prompt message can be the work of current target data object institute activity Dynamic content introduction information (e.g., including profit point information, participate in conditional information etc.), can also be that interface is accepted in associated activity Redirect entrance, etc. so that user can be directly jumped to from search result interfaces in the case that interested to the activity Interface is accepted in activity.

For example, as Figure 1-1, it is assumed that be search result circle when user is scanned for " shampoo " for keyword The display state at face moment, wherein displaying has multiple and " shampoo " relevant data object, wherein possible a variety of brands, more The shampoo of kind specification.User to it is therein "【Tian Mao supermarkets】The corresponding option of operation of brand C shampoos suit " performs Clicking operation can also search then while the data object to be added to the set of data objects of purchase to be confirmed currently In rope result interface, the associated movable prompt message of the data object is shown.For example, as in Fig. 1-2, this is entitled "【It Cat supermarket】Brand C shampoos are set with " data object where position at, show " full 199 subtract 100, go gather list ", simultaneously Right side can also show the option of operation that text is " preferential ".At this point, if user clicks the option of operation, can redirect Interface is accepted to activity, as shown in Figs. 1-3, wherein specific movable effective time, movable profit point and ginseng can be shown With the information such as condition, and it is possible to show the link information for participating in other movable commodity, user can be directly in the work The dynamic set of data objects accepted the other data objects of selection in page and be added to purchase to be confirmed, it is corresponding to meet the activity Condition.For example, in this example embodiment, the resource that the data object of " shopping cart " is added in selection in search result interfaces is 132 yuan, 199 yuan set in distance condition are 67 yuan also poor, and therefore, user only needs to select other in the activity undertaking page shown in (C) Data object gathers enough 199 yuan, then can enjoy that total price subtracts 100 yuan is preferential.And then " shopping cart " page is entered together Confirmed.

That is, in the embodiment of the present application, if selected in search result interfaces will wherein some data by user " shopping cart " is added in object, and is knowing that the data object participates in the case that " completely subtracting " activity needs to carry out " gather list ", tool The operating process of body can be：

Search commercial articles object->" shopping cart "-is added from search result interfaces by target data objects>In the search result The movable information-of target data objects participation is shown in interface>It clicks " go gather list "->It shows activity and accepts interface- >Other same movable data objects-are participated in selection in interface is accepted in activity>" shopping cart " page is opened to be confirmed.It can See, in terms of existing technologies, substantially reduce the courses of action of user, decreases since page jump repeatedly arrives it Wasting of resources phenomenon generation.

The first above-mentioned triggering mode is advantageous in that user adds some target data objects in search result interfaces When entering the set of data objects of purchase to be confirmed, the behavior shows that user is interested in the target data objects, final to confirm purchase The probability bought is very high, and if learning that the data object is also participating in a certain activity, may further increase user simultaneously To the purchase probability of the data object.In addition, the activity that the data object is participated in usually may when providing corresponding profit point Certain condition can be added, including needs to meet certain resource quantity etc..And have to current target data object in user There is higher purchase probability, and the data object is also movable in participation " completely subtracting " etc., may usually have higher " gather list " motivation.Therefore, by the way that data to be confirmed are added in certain target data objects in user's selection in the embodiment of the present application In the case of list object, the information such as movable profit point, condition are directly appeared, while the jump that page is accepted in activity can also be provided It is transferred to mouth, in this way, can make " adding purchase " behavior (namely being added to the behavior of data object list to be confirmed) of user and " gather It is single " behavior generation continuity, it is not necessary to therefore the behaviour of user can be shortened by undergoing the processes such as intermediate opening " shopping cart " page Make path, promotes user experience.In addition, due to reducing the number of hops between the page, accordingly it is also possible to save system resource.

Under another triggering mode, in browsing search result interfaces in user, if there is no its senses in the first screen The data object of interest can then slide the page by way of sliding screen, after sliding number screen, if still do not had There is interested data object, then may leave the search result interfaces, this phenomenon is known as " jump and lose ".Therefore, the application In embodiment, after can search result interfaces being slid into N screens by user, then no matter whether user is for wherein certain number The operations such as specific addition " shopping cart " are executed according to object, can be tied in search according to the data object currently shown The associated movable information of this data object is appeared in fruit interface.Since some interests would generally be provided to the user in " activity " Point, including certain resource etc. is reduced or remitted, therefore, this profit point may promote the further navigation interest of user, be conducive to Extend residence time of the user in search result interfaces, and is also beneficial to improve the access of specific data object in the page Amount.Based on above-mentioned analysis, another triggering mode can be, after user has browsed to the N screens of search result interfaces, Triggered activity information appears.Wherein, specifically when appearing action message, still can be and specific target data objects phase It is associated, specifically, since user may and be to execute certain operation to the certain data objects in the page, it can incite somebody to action Each data object shown in current presentation window is all used as target data objects, can be with if being associated with action message It is prompted respectively.That is, under this triggering mode, in same screen, a plurality of activity prompt information may be provided, point It Dui Yingyu not the activity participated in of each data object.Certainly, if there is multiple data objects to participate in same activity in same screen, One prompt message is only provided for these data objects.

Above-mentioned second of triggering mode is advantageous in that, iting is found that user may be in the process of browsing search result interfaces When through having the sign of " jump and lose ", believed with the associated movable prompt of target data objects by being provided in search result interfaces Therefore breath can utilize the information such as the profit point provided in action message to attract further being resident for user, reduce search result The jump mistake rate at interface reduces resource waste rate.In addition, by prompt message offer activity accept page and redirect entrance, also User can be made to jump to activity from search result interfaces and accept page, therefore, the access for being conducive to promotion activity undertaking page is general Rate.This is because only being browsed to search result interfaces in this user, purchased without any of which data object to be added Object vehicle, also in the case of no access data object details page, user generally also carries out not further into cart page It checks, at this point, if appearing in cart page movable information by the way of the prior art and page is accepted in activity Entrance is redirected, then there will be no chances to view the information by user.And above-mentioned second of triggering mode in the embodiment of the present application, Make movable information attract user it is resident while, also so that activity accepts page and has more chances for exposure, improve Its visit capacity.

It should be noted that under the first above-mentioned realization method, no matter various specific triggering modes is used, searched for The information of the activity association shown in result interface is all relevant with specific target data objects.Therefore, specific real It now, can be in target data pair in order to enable the relationship between target data objects and the movable information appeared is more intuitive As place display area in, the movable information participated in it is shown, that is to say, that the displaying of specific prompt message Position, the display area where the information of the target data objects determine.For example, as shown in Figs. 1-2, since user is To it is entitled "【Tian Mao supermarkets】Brand C shampoos are set with " data object perform the operation that shopping cart is added, therefore, can be with In the display area where the data object, corresponding prompt message is shown.More specifically, in search result circle In face, each data object corresponds to a display area and generally includes first area and the secondth area in each display area Domain, wherein the first area is used to show the pictorial information of the target data objects, and the second area is for showing institute State the text description information (including the information such as title, place of departure, price) of target data objects, in the embodiment of the present application, institute Stating prompt message can specifically be illustrated in the second area.Why in this way, being because in the second area, leading to A plurality of text description information is often will include, and the text size of the description information of different entries is different, therefore, it will usually make There are the white spaces of certain area in second area.For example, in second area content, the mark of the first row display data object Topic, the second row show that place of departure, the third line show price, wherein the text size of title would generally be relatively long, and place of departure And the text size of pricing information is then very short, usually only two or three of characters, therefore, left-justify is used in each line of text information Mode arranged in the case of, will there are some white spaces in the second row and the third line.In the embodiment of the present application Prompt message can be illustrated in this white space, in this way, while providing prompt message, can also avoid causing Mutually blocking between prompt message and data object text description information, and then avoid influencing the normal search routine of user.

It is further to note that under the first above-mentioned realization method, that is, being grasped by user in search result interfaces Make the associated target data objects of behavior and corresponding movable prompt message is provided, the activity that data object is specifically participated in is main It wants be activity that sales platform is held, for example, " full 199 subtract 100 " etc., businessman or seller user etc. can participate in This activity, and which the specific data object of specified activity has.In this case, it usually may be implemented " across classification Gather list ".For example, user is when certain shampoo is bought in selection, if its shampoo participates in above-mentioned activity, still, the hair washing Resource needed for water is 199 yuan discontented, then can be carried out by buying other data objects " gather list " so that the money needed in total Source reaches the condition requirement of " full 199 ".Here other data objects can be the day for equally participating in other movable classifications Articles for use etc..In practical applications, such case is usually happened in the scene of the platforms such as " Tian Mao supermarkets " " self-operation ", due to Specific data object classification is numerous in " Tian Mao supermarkets ", and uniformly formulates active rule by sales platform, and which is determined Data object activity, etc..Therefore, in the embodiment of the present application, in this case, in order in the application reality It applies and carries out action message in example and appear, the corresponding movable information of each data object can preserved in advance, which can be with It is to be configured by the staff in sales platform, including movable activity description recommended information (profit point, to obtain the interests Point needs the condition etc. met), participate in which same movable data object has respectively furthermore it is also possible to configure, or even may be used also To configure the label etc. of each data object, for realizing that interface generation, etc. is accepted in personalized activity.Certainly, another Under kind realization method, it can also be to have been configured by the staff in sales platform that interface is accepted in specific activity, search for When appearing action message in result interface, directly accepted using activity configure page access address offer it is corresponding redirect into Mouthful.

In addition, under the first above-mentioned realization method, it can also be according to same user whether for the first time to the target data Object executes the user's operation behavior, is shown to prompt message using different patterns.For example, if certain user is first The secondary set of data objects that certain target data objects is added to purchase to be confirmed may be used the mode of " strong prompt ", provide pass In the associated movable prompt message of the target data objects.Wherein, so-called " strong prompt ", that is to say, that the sample of prompt message Formula is more eye-catching, for example, the pattern displaying prompt message that area is relatively large, color is brighter may be used.As shown in Figs. 1-2. And if user not executes the user's operation behavior to the target data objects for the first time, it is providing about certain number of targets When movable prompt message associated according to object, the pattern that may be used compared with reminding intensity is prompted.For example, can reduce The display area of prompt message, the content of prompt can also compare simple, etc..Assuming that user is key in input " shampoo " After word scans for, the display state of search result interfaces at a certain moment is still as Figure 1-1, and is added into the data of shopping cart Object remain as "【Tian Mao supermarkets】Brand C shampoos are set with ", still, due to not being that the data object is added for the first time to purchase Object vehicle specifically can be as shown in Figs 1-4 then when showing prompt message.As it can be seen that for Fig. 1-2, no longer displaying is " full 199 subtract 100, remove to gather list " etc. information, and only text exhibition is the option of operation of " preferential ", user can by the option of operation, It jumps to activity and accepts interface.

It is because of if user is to execute the user to the target data objects for the first time why to carry out above-mentioned difference Operation behavior, then need to will be prompted to information to be prompted to user in a manner of eye-catching, with cause to greatest extent user's note that this When, if user has the demands such as single of gathering, " go gather list " etc. will be clicked and operated；And if not being for the first time to the target Data object executes operation, then means that the user has had learned that and the associated movable letter of the target data objects before Breath, and re-initiates search, and re-execute by the target data objects be added to purchase to be confirmed set of data objects this One behavior illustrates that search routine is even more important for a user, therefore, in order to avoid influencing the normal search routine of user, When providing the associated movable prompt message of the target data objects, weaker prompt intensity may be used, for example, will be prompted to Frame reduces, and the content shown in prompting frame is reduced, etc..

Above to the first realization method, namely behavior and the associated target data of operation behavior by the operation of user Object shows to trigger the associated movable prompt message of target data objects in search result list page, this realization Mode is described.And under second of realization method, then it can configure the corresponding pass between keyword and movable information System, as long as that is, user inputs certain keyword, and the keyword is associated with certain advertising campaign, then in certain user's operation Under behavior (behavior may not necessarily be associated with specific data object) triggering, you can provided and the pass in search result interfaces The associated movable prompt message of keyword.

Under second of realization method, it can mainly be directed to the case where keyword input by user is shop title.Example Such as, in sales platform, it will usually there are a kind of special shops, become " flagship store " of certain brand, or " monopolized store ", this The data object issued in kind of shop, all same brands, in this case, usually using brand name as the title in shop, In the case where brand has certain popularity, user may be directly using this brand name as keyword, to search for correlation Data object.At this point, the corresponding businessman in this shop would generally voluntarily carry out some advertising campaigns, that is to say, that this work Dynamic is usually unit with shop, and the data object of activity is also the data object in shop, and movable rule is waited by businessman User formulates.Specifically, keyword can also be specified by businessman, that is to say, that server preserve keyword with And when corresponding movable information, these information can be configured by businessman.In addition, businessman can also voluntarily hold in generation activity Border face can also include the information such as the chained address that page is accepted in activity when submitting movable information.In this way, user with It, can be in search result circle if the target keyword is associated with action message during target keyword scans for Action message is prompted in face, including movable title, profit point, condition, activity accept page and redirect entrance, etc..

Wherein, under above-mentioned second of realization method, action message is prompted in search result interfaces, it can also Behavior by the operation of user triggers.For example, as described in the first aforementioned realization method, user is to search result During interface is browsed, if after having browsed several screens, still any data object execution is not checked, The operations such as shopping cart are added, then the user is likely to that the search result interfaces will be closed, at this time, it is meant that the search result Interface fails to bring effective information for the user, provide during the search result interfaces occupied resource all at A kind of waste.Therefore, in this second of realization method, the triggering behavior of user can be, when user is to current search When the results list page has browsed to N screens, the displaying to activity prompt information can be triggered.Wherein, the work shown here Dynamic prompt message, specific activity are corresponding with the target keyword of current search, and be no longer in search result Some specific data object is corresponding.That is, if user carries out data object with the entitled keyword in certain shop Search, then during user browses search result interfaces, if having slid into N screens, can search for It is prompted in result interface and the relevant movable prompt message of the keyword.

Wherein, N is positive integer, and the numerical value of specific N can be determined by way of statistics, for example, can be to going through History browsing records the corresponding user when browsing the n-th screen and jumps mistake rate, if jumping mistake rate when Mr. Yus' numerical value such as n is higher than certain threshold Value, then can be determined as N by the numerical value.For example, if knowing that user has higher after browsing to the 4th screen by statistics Jump mistake rate, then can be set to N=4, etc..

For example, as shown in Figs. 1-5, it is assumed that be search result circle when user is scanned for brand word " X " for keyword The display state at face moment, including the multiple data objects for being all " X " this brand.In this state, if user Screen is slided, then after sliding into the 4th screen, can provide in search result interfaces and believe about the movable prompt of the X brands Breath, as shown in figures 1 to 6, " five folding of discount in X brand seasons ", while " preferential " option of operation can also be provided.User passes through click The option of operation can then jump to the X brands associated " discount in season " movable activity and accept interface, such as Fig. 1-7 institutes Show, wherein the details that interface is accepted in the corresponding activity of the X brands can be shown.It should be noted that being realized at this second Under mode, specific brand or the relevant movable information of other shop titles, can be provided by businessman user.And it is providing When interface is accepted in activity, it can also provide multiple and different activities according to different group characteristics etc. for same activity and accept Interface, for example, providing different activities for man, Ms accepts interface, etc..Server-side is when providing prompt message, then Adaptable activity can be selected to accept interface according to the information of visitor user, generation is corresponding to redirect entrance.For example, such as Fruit current visitor user is Ms, then can jump to and switch to activity undertaking interface of Ms user's establishment, etc..

In addition, under second of realization method, whether can be equally to search for certain keyword for the first time according to user, provide The prompt message of difference displaying pattern then prompts intensity stronger if it is searching for for the first time, otherwise, can be strong with weaker prompt Degree is prompted, to avoid the normal searching flow of user is influenced.

The realization method of the embodiment of the present application is described above, is carried out below from the angle of specific implementation detailed It introduces.

In specific implementation, for system architecture angle, the framework of server-side-client may be used to realize, join See Fig. 2, wherein server-side be mainly used for preserve data object and referring to the correspondence between movable information, Huo Zheguan Correspondence between keyword and associated activity, and scanned for according to the search key that the first client is submitted, it provides Search result interfaces, then, according to user's operation behavior of the user in search result interfaces, according to target data objects or The corresponding movable information of keyword of current search generates prompt message.First client is multiple, is mainly available to The client that page access person uses is mainly used for showing for front-end interface, and the human-computer interaction between user, specifically , it may include that search result interfaces are showed, user's operation behavior received, and to the prompt message of server-side generation Displaying, etc..Second client may be multiple, the staff or businessman being mainly available in sales platform The client that uses of staff can be to pair between data object and movable information by this second client It should be related to and be configured, alternatively, the correspondence between keyword and action message configures, for objective to first During family end provides search result interfaces, using above-mentioned correspondence, offer and data object in search result interfaces Or the corresponding movable prompt message of keyword.

It is directed to aforementioned two kinds of realization methods separately below, describes in detail to concrete implementation scheme.

Embodiment one

The embodiment one is to provide a kind of offer data object from the angle of server-side for the first realization method The method of search result interfaces information, referring to Fig. 3, this method can specifically include：

S301：Search result interfaces are generated according to the target keyword received, described search result interface includes more A data object information, the multiple data object include at least one first data object, first data object with Preset activity is associated；

In the embodiment of the present application, target keyword can be mainly to include for expressing the affiliated industry/class of data object Purpose keyword includes the keyword, etc. for expressing brand name it is of course also possible to be the keyword of other classifications.

Wherein, preset activity can be advertising campaign (for example, segment data object participates in the activity of " full 199 subtract 100 " Deng), alternatively, popularization activity is can also be, alternatively, activity on probation is (for example, segment data object can be supplied to user to exempt from Take on probation), etc..

In practical applications, can also include not associated having preset movable at least one the in described search result interface Two data objects, that is to say, that in the same search result interfaces, it will usually be the first data object and the second data object The case where existing simultaneously.In the embodiment of the present application, can only execute certain operation for the first data object in user to go For when, corresponding movable information is provided.And if it is operation is executed to the second data object, then due to itself and it is not associated specific Activity therefore handle in a conventional manner, for example, clicking behaviour if it is being executed to the link of the second data object Make, then the details page that can jump to second data object is shown, and is corresponded to if it is the second data object is clicked " be added shopping cart " button, then second data object is added in the set of data objects of purchase to be confirmed, etc. Deng.

S302：The operation behavior information for first data object is obtained, is associated with according to first data object Movable information generates prompt message；

When specific implementation, described search result interface includes corresponding respectively to the option of operation of each data object, described Option of operation be used for by corresponding data object be added to purchase to be confirmed set of data objects (that is, for temporarily storing The set for the data object that user chooses, subsequent user can be in the set of data objects interfaces, further to actual needs The data object of purchase carries out confirmation operations such as " choosing ", in general, can be commonly called as the set as " shopping cart " etc.) in；At this point, The operation behavior for being directed to the first data object is specifically as follows：First data object is added to purchase to be confirmed First operation behavior of set of data objects is associated with preset movable first data object that is, by search result interfaces Operation behaviors such as " shopping carts " are added.

Alternatively, in another case, the operation behavior for being directed to the first data object can be：By described search result The second operation behavior that position where Surface active component to first data object is shown, and first data object Positioned at the N screens of described search result interface, wherein N is positive integer, the numerical value of N according to count in advance sliding into it is each User when screen jumps mistake rate and determines.

When specific implementation, the information of the data object institute activity pre-saved may include the activity of institute's activity Therefore content introduction information when generating prompt message, can generate the first prompt message according to the activity description introduction.

In addition, as it was noted above, can also accept interface according to activity generates the second prompt message, specifically, second carries Show that information can be that activity accepts interface and redirects entrance, that is, accepting the option of operation at interface for jumping to activity.In order to Reach this purpose, it can be in advance when preserving movable information, the information such as the chained address of page are accepted in preservation activity, that is, living Dynamic page of accepting can be generated in advance.Wherein, the activity carried out if it is sales platform, is participated in by businessman, then movable Accepting interface can be generated by the staff in sales platform, and the information preservations such as the chained address at activity undertaking interface are arrived In movable information.If it is the activity that businessman voluntarily carries out, then can interface be accepted by businessman's generation activity.In this way, service End can directly accept the information such as the address at interface according to the activity of preservation, generate the behaviour that interface is accepted for jumping to activity Make option.That is, in this case, the information that server-side preserves can be as shown in table 1：

Table 1

Data object ID	Institute activity ID	Activity profit point	Participation condition	Interface address is accepted in activity
					100001	2001	Subtract 100 yuan	It is 199 yuan full	Chained address 1
……	……	……	……	……

Alternatively, under another realization method, activity accepts interface and can also be dynamic generation, and boundary is accepted in specific activity The information of which data object is shown in face, it can be according to current operation behavior associated target data objects, associated activity Participate in conditional information, current visitor user personalization preferences information etc., personalized configuration is carried out, to which raising activity is held The validity of information in border face.In this case, when server-side preserves the information of the corresponding institute's activity of data object, The information for participating in same movable each data object can be preserved, including represents picture, title, place of departure etc. for generating data The information of object details page link.It is accepted in the information, including the page such as the page framework of page furthermore it is also possible to pre-save activity The design of resource-niche (also referred to as " hole position ") and layout type etc., in this way, determining that user is preset in search result interfaces Operation behavior is related to target data objects, and the target data objects participating in certain activity when, can be according to the activity Associated each data object and preset page framework etc., generation activity are accepted interface, are then regenerated for jumping to The option of operation at interface is accepted in the activity, to be illustrated in search result interfaces.That is, in this manner, service The information that end preserves can be as shown in table 2：

Table 2

In this case, generation activity accept interface when, can first to each data object of activity association into Row screening, selects the data object that most probable meets active user's demand, only shows these data pair in page is accepted in activity As alternatively, these data objects are preferentially shown.

Specifically, under one way in which, it can be according to the corresponding participation conditional information of the activity and described first The information of data object screens the same movable multiple data objects of participation, and generates institute according to the selection result It states activity and accepts interface.For example, if the condition of the corresponding profit point of acquisition configured in activity is chosen needed for data object Total number resource needs to reach certain numerical value, for example, it is 199 yuan etc. full, at this point, if user jumps to activity and accepts interface, mesh Be for " gather list ", therefore, can be according between the resource information needed for total number resource condition and current first data object Difference, the data object of the activity association is selected.For example, it is assumed that the condition in activity is " full 199 ", and current the Resource needed for one data object is 150 yuan, and also poor 49 yuan meet activity condition, then provides data object in page is accepted in activity When information, it is 49 yuan or the data object slightly larger than 49 yuan that can provide required resource, alternatively, preferentially by this data object It is shown in interface is accepted in activity.In this way, being conducive to that user is faster helped to reach the required condition of activity, further The courses of action for shortening user, promote operating efficiency and the experience of user.

Alternatively, in another case, it is also conceivable to this factor of the personalization preferences information of active user, that is, root According to the preference information of user, the same movable multiple data objects of participation are screened, and is generated according to the selection result Interface is accepted in the activity.In this way, the number for meeting the user individual preference information can as possible be shown in page is accepted in activity It is shown according to object, or into row major, the utilization rate of information in page is accepted so as to the activity of improving, be also beneficial to promote user Experience.

Alternatively, in the case where the same movable data object quantity of participation is very more, it can also be by above two mode To combination, while being selected data object using the participation conditional information set by activity, it is also contemplated that user Personalization preferences factor so that it is that can quickly help user's satisfaction activity that the information that finally shows in interface is accepted in activity Set condition, and be the more interested data object of user, to further promote user experience.

In addition, when generating prompt message, the user of first client associate can also be judged whether for the first time to institute It states the first data object execution user's operation behavior and then generates the prompt message of the first pattern, such as if it is operating for the first time Fruit is non-to be operated for the first time, then generates the prompt message of the second pattern；Wherein, the prompt intensity of first pattern is higher than described second Pattern.In this way, can be when user most jumps to activity and accepts the motivation at interface, using strong prompt (including large area, height Bright, abundant content etc.) mode cause user's note that and if motivation in this respect is decreased, can be with weak The mode of prompt is prompted, to avoid the normal search routine of user is influenced.

S303：The prompt message is supplied to the first client, by first client in described search result circle The prompt message is provided in face.

Server-side is after generating specific prompt message, so that it may to return to the first client, the first client The prompt message is provided in search result interfaces.

Embodiment two

The embodiment provides a kind of offer data pair second is that corresponding with embodiment one from the angle of the first client As the method for search result interfaces information, referring to Fig. 4, this method can specifically include：

S401：Data object search results interface is provided, described search result interface includes the letter of multiple data objects Breath, the multiple data object includes at least one first data object, and first data object is related to preset activity Connection；

S402：Receive the operation behavior for first data object；

S403：Prompt message corresponding with the preset activity is provided in described search result interface.

When specific implementation, the operation behavior for first data object can be by first data pair As the first operation behavior of the set of data objects for being added to purchase to be confirmed.

Alternatively, can also be that position where described search result interface is slid into first data object is opened up The second operation behavior shown, and first data object is located at the N screens of described search result interface；Wherein, N is just whole Number, the numerical value of N are jumped mistake rate according to the user when sliding into each screen counted in advance and are determined.

Wherein, the prompt message may include：According to the associated preset movable work of first data object The first prompt message that dynamic content introduction information generates.

Alternatively, the prompt message can also include：It is associated described preset movable according to first data object The second prompt message that interface generates is accepted in activity, and second prompt message is to accept interface for jumping to the activity Option of operation.

It, can also be into the case where prompt message includes accepting the option of operation at interface for jumping to the activity When one step receives user's operation by the option of operation, jumps to activity undertaking interface and be shown；The activity Interface is accepted for showing the information for participating in same movable multiple data objects.

Wherein, for the effective rate of utilization that the data object in interface is accepted in the activity of improving, the activity is accepted in interface The data object information of displaying, can according to corresponding conditional information and first data object of participating in of the activity Information, to the result participated in same movable multiple data objects and screened.

Alternatively, data object information shown in interface is accepted in the activity, or according to the preference information of user, To the result participated in same movable multiple data objects and screened.

Wherein, the display location of the prompt message, can be according to the displaying where the information of the target data objects Region determines.

Specifically, the display area where the information of first data object includes first area and second area, Wherein, the first area is used to show that the pictorial information of first data object, the second area to be described for showing The text description information of first data object, the prompt message are illustrated in the second area.Under preferred mode, institute It states and is not present mutually between the prompt message shown in second area and the text description information of first data object It blocks.

About the pattern of the prompt message, whether same target data objects can be executed for the first time according to same user The operation behavior determines.

It is due to the embodiment second is that corresponding with embodiment one, concrete implementation mode may refer to aforementioned reality The introduction in example one is applied, which is not described herein again.

Embodiment three

The embodiment three is to be directed to the first aforementioned realization method, the correspondence between data object and action message The process configured is introduced, and referring to Fig. 5, which provides a kind of data object work from the angle of server-side Dynamic information saving method, this method can specifically include：

S501：Receive the second client submission preset movable information and the preset activity association it is at least one The information of data object；

S502：The incidence relation between data object and the preset movable information is preserved, is received so as to basis Target keyword generates search result interfaces, and described search result interface includes at least one associated with preset activity the One data object closes after obtaining the operation behavior information for first data object according to first data object The movable information of connection generates prompt message, the prompt message is provided in described search result interface by the first client.

When specific implementation, the movable information that second client is submitted further includes the chained address that interface is accepted in activity Information, for when generating the prompt message, the link address information that interface is accepted according to the activity is generated for jumping Go to the option of operation that interface is accepted in the activity.

It, can be with alternatively, server-side is when preserving the incidence relation between data object and the preset movable information The information for preserving other associated each data objects of data object institute activity, for generating the prompt message When, interface is accepted according to the information generation activity of other each data objects, and generate and accepted for jumping to the activity The option of operation at interface.

Example IV

The example IV is corresponding with embodiment three, and a kind of data object work is provided from the angle of the second client Dynamic information processing method, referring to Fig. 6, this method may include：

S601：Determine the information of at least one data object of preset movable information and the preset activity association；

S602：The information of the preset action message and the data object is submitted to server-side, by the service End is preserved, and generates search result interfaces according to the target keyword received, described search result interface includes at least One the first data object associated with preset activity is obtaining the operation behavior information for first data object Afterwards, according to the associated movable information of first data object, prompt message is generated, by the first client in described search knot The prompt message is provided in fruit interface.

When specific implementation, corresponding user interface can be provided in the second client, and provide for inputting movable letter The option of operation of the data object information of breath and activity association, and the option of operation for submitting above- mentioned information, in this way, The staff or businessman user of sales platform can pass through the user interface in this second client, completion activity letter The submission operation of breath and associated data object information.Wherein, action message may include movable title, profit point, obtain The conditional information met needed for profit point, movable effective time information must be corresponded to, etc..

About previous embodiment three and example IV, the introduction in previous embodiment is equally may refer to, here no longer It repeats.

Embodiment five

The embodiment five is to be directed to aforementioned second of realization method, that is, what is pre-saved is keyword and associated work Correspondence between dynamic information is then based on keyword and the operation behavior of user, to work in rustling sound results page Dynamic information is prompted.Specifically, referring to Fig. 7, which provides a kind of offer data pair from the angle of server-side As the method for search result interfaces information, this method may include：

S701：Generate search result interfaces according to the target keyword that receives, described search result interface include with The relevant multiple data object informations of target keyword, the target keyword are associated with preset movable information；

Under the realization method, the target keyword may include mainly the pass for expressing data object brand name Keyword, it is of course also possible to be the keyword of other classifications.

S702：When obtaining the operation behavior information for described search result interface, closed according to the target keyword The preset movable information of connection generates prompt message；

Wherein, the user's operation behavior for meeting prerequisite may include：Described search result interface is slid into After N screens, wherein N is positive integer, and the numerical value of N is determined according to the jump mistake rate when sliding into each screen counted in advance.

When specific implementation, movable information associated by keyword equally may include：By the brand, corresponding businessman uses Interface information is accepted in the preset movable activity description recommended information of family configuration and/or activity.Specifically when generating prompt message, The option of operation information that page can be accepted by the activity description recommended information and/or for jumping to activity is added to prompt letter In breath.

Under the realization method of embodiment five, interface is accepted in activity to be provided by businessman, therefore, to work When dynamic information is preserved, directly preservation activity the information such as the chained address at interface can be accepted, when providing prompt message, The option of operation that interface is accepted for jumping to activity is directly generated according to chained address.That is, in the embodiment In five, the information that server-side preserves can be as shown in table 3：

Table 1

Keyword	Institute activity ID	Activity profit point	Participation condition	Page address is accepted in activity
					X brands	2002	Fufty percent discount	Discount in season	Chained address 2
……	……	……	……	……

In this way, it is assumed that user during being browsed to search result interfaces, has slided at search " X brands " To the 4th screen, then can be provided in current impression window visible area and " X brands " this keyword is associated movable carries Show information, for example, prompting for " summer discount fufty percent discount, go to look at ".Furthermore it is also possible to provide the information such as displaying position " preferential " Option of operation, the option of operation can be operable state can jump to the corresponding activity of the keyword when clicked Interface is accepted to be shown.

In addition, in the embodiment five, it is similar with embodiment one, when generating prompt message, it can also judge described Whether the user of one client associate searches for the target keyword if it is searching for for the first time for the first time, then generates carrying for the first pattern Show information；If non-search for for the first time, the prompt message of the second pattern is generated；Wherein, the prompt message of first pattern Intensity is prompted to be higher than second pattern.In this way, influence that can be to avoid prompt message to normal search routine.

S703：The prompt message is supplied to the first client, by first client in described search result circle The prompt message is provided in face.

First client is when providing prompt message, due to not being associated with a certain data object in search result interfaces, Therefore, any position that information is illustrated in current presentation window visible area can be will be prompted to, for example, it may be the lower right corner, etc. Deng.

Embodiment six

The embodiment six is corresponding with embodiment five, from the angle of the first client, provides a kind of offer data The method of object search results interface information, referring to Fig. 8, this method may include：

S801：Data object search results interface is provided, described search result interface includes related to target keyword Multiple data objects information, the target keyword is associated with preset movable information；

S802：Receive the operation behavior for described search result interface；

S803：Prompt corresponding with the associated preset activity of the target keyword is provided in described search result interface Information.

Wherein, the reception can be received described search for the operation behavior of described search result interface Result interface slides into the operation behavior of N screens；Wherein, N is positive integer, and the numerical value of N can be according to counting in advance in cunning User when moving to each screen jumps mistake rate and determines.

Since prompt message is unrelated with specific data object, but it is related to current target keyword, it is therefore, described Prompt message can be illustrated in the fixed position relative to impression window, for example, the lower right corner etc. of impression window.

In this embodiment, the target keyword may include the keyword for describing data object brand name. In addition, whether the pattern about the prompt message, for the first time can scan for same target keyword according to same user It determines.

It should be noted that about above-described embodiment five and embodiment six, other non-detailed portions may refer to aforementioned The introduction of each section content, which is not described herein again.

Embodiment seven

The embodiment seven is also corresponding with embodiment five, for second of realization method, about keyword and activity Correspondence configuration method between information, provides corresponding solution.Specifically, the embodiment seven is from the angle of server-side Degree, provides a kind of action message store method, referring to Fig. 9, this method can specifically include：

S901：Receive the preset movable information of the second client submission and associated keyword；

S902：The correspondence between keyword and associated preset movable information is preserved, so as to according to first During the target keyword that client is submitted provides search result interfaces, the operation for described search result interface is obtained Behavioural information, the movable information associated by the target keyword generate prompt message, by the first client described The prompt message is provided in search result interfaces.

When specific implementation, the action message that second client is submitted can also include the chain ground connection that interface is accepted in activity Location information, for when generating the prompt message, the link address information generation that interface is accepted according to the activity is used for Jump to the option of operation that interface is accepted in the activity.

Embodiment eight

The embodiment eight is corresponding with embodiment seven, from the angle of the second client, provides a kind of action message Submission method, referring to Figure 10, this method can specifically include：

S1001：Determine preset movable information and associated keyword；

S1002：Incidence relation information between the keyword and the preset activity is submitted to server-side, by described Server-side is preserved, and during the target keyword submitted according to the first client provides search result interfaces, is obtained The operation behavior information for described search result interface, and the movable information associated by the target keyword are obtained, Prompt message is generated, the prompt message is provided in described search result interface by the first client.

When specific implementation, corresponding user interface can be provided in the second client, and provide for inputting movable letter The option of operation of the keyword of breath and activity association, and the option of operation for submitting above- mentioned information, in this way, sale is flat The staff or businessman user of platform can by the user interface in this second client, complete action message and The submission of associated key word information operates.Wherein, action message may include movable title, profit point, obtain corresponding profit The conditional information of satisfaction, movable effective time information needed for benefit point, etc..

About previous embodiment seven and embodiment eight, the introduction in foregoing embodiments is equally may refer to, here not It repeats again.

Embodiment nine

In foregoing individual embodiments, be for during data object search, will be with target data objects or current The associated movable information of target keyword of search, appears in search result interfaces in advance.And in practical applications, it is above-mentioned Mode is appeared with target data objects associated action messages, can also be applied in other application scenarios.For example, user During browsing certain sales platform client homepage, or the homepage of certain channel is clicked (for example, in " day in homepage Cat " clicks " Tian Mao supermarkets " channel, " poly- cost-effective " channel etc. in homepage), certain theme page is (for example, in " day cat " homepage Click " IT fans " theme etc.) etc., it generally also can all be provided in client homepage, channel homepage, theme homepage more The information of a data object, user can also execute certain operation in these interfaces to data object, including the number that will be specified It is added to shopping cart etc. according to object.It therefore, can also be at data object information interface when user executes this operation behavior In, the movable relevant information that data object is participated in is appeared in advance, without to appearing again in " shopping cart " interface, because This, it is also possible that user knows the content introductions information such as information of correlated activation, including movable title in advance, in addition, also May include that activity accepts interface and redirects entrance, it, can from data object information circle if the wish with activity It carries out accepting redirecting for interface to activity in face, so as to shorten the courses of action of user, but also specific movable information Obtain higher exposure rate.

Specifically, angle of the fact nine from the first client, provides a kind of method providing data object information, ginseng See that Figure 11, this method can specifically include：

S1101：Data object information interface is provided, the data object information interface includes the letter of multiple data objects Breath, the multiple data object includes at least one first data object, and first data object is related to preset activity Connection；

Wherein, so-called data object information interface, in addition to that can be the search result interfaces described in previous embodiment Except, it can also include the data object interface of other forms, may be generally referred to as " inlet type " interface in this interface, wherein It has polymerize the information of multiple data objects, user can jump to the details page of certain specific data object by this interface, Alternatively, certain specific data object can also be added " shopping cart ", etc. directly in this interface.It, should when specific implementation May include a list in data object information interface, the information of each data object can be illustrated in this list, that is, The information of each data object, can correspond to a list items in list.Information displaying format between each list items can It to be identical, and can be coequal between the data object in list between each list items, have certain common Attribute.For example, be all with the relevant data object of certain target keyword, alternatively, be all belong to the data object of certain theme, or Person is to belong to data object of certain classification, etc..

S1102：Receive the operation behavior for first data object；

Specifically, the operation behavior for the first data object can refer to being added to first data object and waiting for Confirm the operation behavior in the set of data objects of purchase.That is, can be that the first data object that will be specified is added to " shopping cart ", etc..When executing this operation, if the data object operated is the first data object, can execute The operation of the subsequent information that associated activity is provided.

Can also be to the data object information Surface active component to the first data alternatively, under other realization methods Position where object, and first data object be located at the data object page N screens and N screens after, etc..

S1103：Prompt message corresponding with the preset activity is provided in the data object information interface.

When specific implementation, prompt message can be generated by server-side, that is to say, that client is receiving the behaviour After making behavior, operation behavior information can be submitted to server-side, it is associated movable according to target data objects by server-side Information generates prompt message, and returns to the first client.

It should be noted that " activity " described in the embodiment of the present application, can there are many specific forms, for example, can To be " advertising campaign " created in online retailing platform, " popularization activity ", " activity on probation ", etc..

It is directed to different " activity " types separately below, the scheme of the embodiment of the present application nine is introduced.

Specific implementation one

Assuming that specific activity is " advertising campaign ", this advertising campaign is typically to provide some to the user preferential (also may be used With referred to as profit point), also, in many cases, if to obtain this preferential, needs to meet certain participation condition, have Body such as " full 199 subtract 100 ", " second half price ", etc..Wherein, " subtracting 100 ", " half price " etc. belong to what user can obtain " preferential ", and " full 199 " therein, " second " etc. then belong to participation condition.Therefore, the process of data object is chosen in user In, in having selected one of participant after the data object of advertising campaign, the participation of advertising campaign may be not met by Condition, therefore, it is necessary to select to participate in other data objects of same advertising campaign by way of " gather list ".Certainly, also Some advertising campaigns provide it is preferential be not participate in condition incidentally, it is only simple to provide that some are preferential to the user, for example, certain Hold the preferential activity, etc. of " five folding of the whole audience " in shop.In short, each data object shown in data object information interface In, the first data object therein can be the data object for being associated with above-mentioned advertising campaign, for example, certain data object is participated in The activity of " full 199 subtract 100 ", then belong to this first data object, etc..In the mistake of this data object information showing interface Cheng Zhong, if user performs certain operation behavior to one of them or several first data objects, for example, " shopping is added Vehicle " etc. can then provide and believe with the associated movable prompt of the first data object in current data object information interface Breath.For example, current first data object of prompt is participating in the activity of " full 199 subtract 100 ", it can also provide and be accepted into activity Interface redirects entrance etc. so that and user can jump to activity and accept interface directly from current data object information interface, Operations such as " gather list " are executed, so that data object of its selection meets the condition requirement of advertising campaign.

Specific implementation two

Assuming that specific activity is " popularization activity ", so-called " popularization activity " is typically to be pushed away to certain brand, certain shop It is wide etc., it, will be in the popularization activity and shop or other specified numbers for example, certain businessman, which can be its shop, launches popularization activity It is associated according to object, it is desirable to be able to by this data object, customer flow is guided to the shop page promoted to needs, etc. Deng.In this case, in each data object shown in data object information interface, the first data object therein can be with It is the data object for being associated with above-mentioned popularization activity, for example, certain data object is associated with the popularization activity of the shops A or X brands, Then belong to this first data object.During this data object information showing interface, if user is to one of them Or several first data objects perform certain operation behavior, for example, " shopping cart " etc. is added, then it can be in current data In object information interface, the prompt message with the associated popularization activity of the first data object is provided.For example, in first data pair As place region in show " popularization " printed words, can also provide and accept interface into activity and redirect entrance etc. so that use Family can be directly from current data object information interface, and interface is accepted in the activity for jumping to popularization activity, to by user's Flowing of access guides interface corresponding to popularization activity, can be specifically certain shop or the publicity page of certain brand, etc..

Specific implementation three

Assuming that specific activity is " activity on probation ", so-called " activity on probation " is typically to be used by sales platform or businessman What family was released has ready conditions to " free trial " of certain data object or others on probation, etc..For example, certain businessman is releasing one When money new product, the purpose of for investigation or popularization, the activity on probation for the new product can be released.Consumer-user can It is on probation to apply, and gains in depth of comprehension on probation can also be fed back etc..In this case, so that it may to try out movable information by this Movable data object is tried out with specific participation to be associated, therefore, each data shown in data object information interface In object, the first data object therein can be associated with above-mentioned movable data object on probation.For example, certain brand model Skin care item participate in free trial activity, then belong to this first data object.In this data object information showing interface In the process, if user performs certain operation behavior to one of them or several first data objects, for example, " purchase is added Object vehicle " etc. can then provide and the first data object is associated on probation movable carries in current data object information interface Show information.For example, showing " on probation " printed words in the region where first data object, it can also provide and be held into activity Border face redirects entrance etc. so that user can jump on probation movable directly from current data object information interface Interface is accepted in activity, user can in interface is accepted in movable activity on probation application to the on probation, etc. of corresponding data object.

It should be noted that the above corresponding concrete application scenes of three kinds of difference activities that are directed to respectively are described, In practical application, other various types of activities and its application scenarios are can be extended to certainly, therefore, the above is simultaneously It is not to be regarded as being the restriction to the application protection domain.In addition, above-mentioned various different activities and its application scenarios, in aforementioned implementation It is equally applicable in example one to embodiment eight, it implements, which is not described herein again.

In addition, the exhibition about the specific method and prompt message for generating prompt message in data object information interface Show method etc., may refer to the introduction in previous embodiment, which is not described herein again.

Embodiment ten

The embodiment ten is corresponding with embodiment nine, from the angle of server-side, provides a kind of offer data object The method of information, referring to Figure 12, this method can specifically include：

S1201：To the interface data at the first clients providing data object information interface, the data object information interface Include multiple data object informations, the multiple data object includes at least one first data object, first number It is related to preset activity according to object；

S1202：The operation behavior information for first data object is obtained, and is closed according to first data object The preset movable information of connection generates prompt message；

S1203：The prompt message is supplied to the first client, is believed in the data object by first client Breath provides the prompt message in interface.

About above-described embodiment nine and embodiment ten, non-detailed portion may refer to the record in foregoing embodiments, Which is not described herein again.

It is corresponding with embodiment two, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 13, the device may include：

First interface providing unit 1301, for providing data object search results interface, in described search result interface Include the information of multiple data objects, the multiple data object includes at least one first data object, first number It is associated with preset activity according to object；

First behavior receiving unit 1302, for receiving the operation behavior for first data object；

First prompt unit 1303, it is associated pre- with the target keyword for being provided in described search result interface The corresponding prompt message of the activity of setting.

Wherein, the first behavior receiving unit 1302 specifically can be used for：

Receive the first operation behavior of the set of data objects that first data object is added to purchase to be confirmed.

Alternatively, the first behavior receiving unit 1302 specifically can be used for

Receive the position where described search result interface is slid into first data object is shown second Operation behavior, and first data object is located at the N screens of described search result interface；

Wherein, N is positive integer, and the numerical value of N is jumped mistake rate according to the user when sliding into each screen counted in advance and determined.

Specifically, the prompt message includes：According to the associated preset movable activity of first data object The first prompt message that content introduction information generates.

Alternatively, the prompt message includes：It is held according to the associated preset movable activity of first data object The second prompt message that border face generates, second prompt message are that the operation choosing at interface is accepted for jumping to the activity ?.

When specific implementation, can also include：

Interface jump-transfer unit when for receiving user's operation by the option of operation, jumping to the activity and accepting Interface is shown；The information that interface is used to show multiple data objects of the preset activity association is accepted in the activity.

Wherein, data object information shown in interface is accepted in the activity, for according to the corresponding participation item of the activity The information of part information and first data object, the knot that multiple data objects of the preset activity association are screened Fruit.

Alternatively, data object information shown in interface is accepted in the activity, it is the preference information according to user, to described The result that multiple data objects of preset activity association are screened.

Wherein, the display location of the prompt message, the display area where the information of first data object It determines.

Display area where the information of first data object includes first area and second area, wherein institute Pictorial information of the first area for showing first data object is stated, the second area is for showing first data The text description information of object, the prompt message are illustrated in the second area.

In preferred realization method, the prompt message and first data object that are shown in the second area Text description information between there is no mutually blocking.

Wherein, whether the pattern of the prompt message executes institute to same first data object for the first time according to same user State operation behavior determination.

It is corresponding with embodiment one, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 14, the device include：

First interface generation unit 1401, it is described for generating search result interfaces according to the target keyword received Search result interfaces include multiple data object informations, and the multiple data object includes at least one first data pair As first data object is associated with preset activity；

First prompt message generation unit 1402, for obtaining the operation behavior information for first data object, According to the information of the first data object associated activity, prompt message is generated；

First prompt message provides unit 1403, for the prompt message to be supplied to the first client, by described the One client provides the prompt message in described search result interface.

Wherein, the preset movable information, including the preset movable activity description recommended information；

The first prompt message generation unit specifically can be used for：

According to the activity description recommended information, the first prompt message is generated.

Alternatively, the preset movable information, can also include the information for participating in same movable each data object；

The first prompt message generation unit specifically can be used for：

According to the information of preset each data object of activity association, interface is accepted in generation activity；

The option of operation for accepting interface for jumping to the activity is generated, and generates second according to the option of operation and carries Show in information, when receiving the operation behavior of user will pass through the option of operation, jump to it is described activity accept interface into Row displaying.

Wherein, the preset movable information includes movable participation conditional information, specifically accepts interface in generation activity When, it can be according to the corresponding information for participating in conditional information and first data object of the activity, to the preset work It moves associated multiple data objects to be screened, and the activity is generated according to the selection result and accepts interface.

Alternatively, when interface is accepted in generation activity, it can also be according to the preference information of user, to the preset activity association Multiple data objects screened, and according to the selection result generate it is described activity accept interface.

Corresponding with embodiment three, the embodiment of the present application also provides a kind of data object action message save set, ginsengs See Figure 15, which includes：

First information receiving unit 1501, the preset movable information and described pre- submitted for receiving the second client Set the information of at least one data object of activity association；

First storage unit 1502, for preserving the incidence relation between data object and the preset movable information, To generate search result interfaces according to the target keyword that receives, described search result interface include it is at least one with it is pre- Associated first data object of the activity of setting, after obtaining the operation behavior information for first data object, according to institute The associated movable information of the first data object is stated, prompt message is generated, by the first client in described search result interface The prompt message is provided.

Wherein, the movable information that second client is submitted includes the link address information that interface is accepted in activity, with Link address information for when generating the prompt message, accepting interface according to the activity generates described for jumping to The option of operation at interface is accepted in activity.

Wherein, first storage unit is preserving the incidence relation between data object and the preset movable information When, the information of other associated each data objects of data object institute activity can also be preserved, for described in generation When prompt message, interface is accepted according to the information generation activity of other each data objects, and is generated described for jumping to The option of operation at interface is accepted in activity.

Corresponding with example IV, the embodiment of the present application also provides a kind of data object action message processing unit, ginsengs See Figure 16, which includes：

First action message determination unit 1601, for determining preset movable information and the preset activity association At least one data object information；

First submits unit 1602, for the information of the preset action message and the data object to be submitted to clothes It is engaged in end, being preserved by the server-side, search result interfaces, described search result is generated according to the target keyword received Interface includes at least one the first data object associated with preset activity, is being obtained for first data object After operation behavior information, according to the associated movable information of first data object, prompt message is generated, by the first client The prompt message is provided in described search result interface.

It is corresponding with embodiment six, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 17, the device include：

Second contact surface provides unit 1701, for providing data object search results interface, in described search result interface Include the information with the relevant multiple data objects of target keyword, the target keyword is associated with preset movable information；

Second behavior receiving unit 1702, for receiving the operation behavior for described search result interface；

Second prompt unit 1703, it is associated pre- with the target keyword for being provided in described search result interface The corresponding prompt message of the activity of setting.

Wherein, the second behavior receiving unit 1702 specifically can be used for

Receive the operation behavior that described search result interface is slid into N screens；

Wherein, N is positive integer, and the numerical value of N is jumped mistake rate according to the user when sliding into each screen counted in advance and determined

Wherein, the prompt message is illustrated in the fixed position relative to impression window.

The target keyword includes the keyword for describing data object brand name.

Whether the pattern of the prompt message for the first time can scan for really same target keyword according to same user It is fixed.

It is corresponding with embodiment five, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 18, the device include：

Second contact surface generation unit 1801, for generating search result interfaces according to the target keyword received；It is described Search result interfaces include being associated with the relevant multiple data object informations of the target keyword, the target keyword Preset movable information；

Second prompt message generation unit 1802, for obtaining the operation behavior information for described search result interface When, prompt message is generated according to the associated preset movable information of the target keyword；

Second prompt message provides unit 1803, for the prompt message to be supplied to the first client, by described the One client provides the prompt message in described search result interface.

Corresponding with embodiment seven, the embodiment of the present application also provides a kind of action message save sets should referring to Figure 19 Device includes：

Second information receiving unit 1901, the preset movable information and associated submitted for receiving the second client Keyword；

Second storage unit 1902, for preserving the corresponding pass between keyword and associated preset movable information System, during the target keyword submitted according to the first client provides search result interfaces, to obtain for described The user's operation behavioural information of search result interfaces, the movable information associated by the target keyword generate prompt Information provides the prompt message by the first client in described search result interface.

Wherein, the preset movable information that second client is submitted further includes the chained address letter that interface is accepted in activity Breath, for when generating the prompt message, the link address information that page is accepted according to the activity is generated for jumping to The option of operation at interface is accepted in the activity

Corresponding with embodiment eight, the embodiment of the present application also provides a kind of action message issuing meanss should referring to Figure 20 Device includes：

Second action message determination unit 2001, for determining preset movable information and associated keyword；

Second submits unit 2002, for submitting incidence relation information between the keyword and the preset activity It to server-side, is preserved by the server-side, and search result is provided in the target keyword submitted according to the first client During interface, the operation behavior information for described search result interface is obtained, and closed according to the target keyword The movable information of connection generates prompt message, the prompt message is provided in described search result interface by the first client.

It is corresponding with embodiment nine, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 21, the device include：

Third interface providing unit 2101, for providing data object information interface, in the data object information interface Include the information of multiple data objects, the multiple data object includes at least one first data object, first number It is associated with preset activity according to object；

Third behavior receiving unit 2102, for receiving the operation behavior for first data object；

Third prompt unit 2103, it is corresponding with the preset activity for being provided in the data object information interface Prompt message.

Wherein, the data object information interface includes a list, and the list includes the multiple data object.

When specific implementation, third behavior receiving unit 2102 specifically can be used for：

Receive the operation behavior first data object being added in the set of data objects of purchase to be confirmed.

It is corresponding with embodiment ten, the embodiment of the present application also provides it is a kind of provide data object information device, referring to Figure 22, the device include：

Interface data provides unit 2201, is used for the interface data to the first clients providing data object information interface, The data object information interface includes multiple data object informations, and the multiple data object includes at least one first Data object, first data object are associated with preset activity；

Third prompt message generation unit 2202, for obtaining the operation behavior information for first data object, And according to the associated preset movable information of first data object, generate prompt message；

Third prompt message provides unit 2203, for the prompt message to be supplied to the first client, by described the One client provides the prompt message in the data object information interface.

Corresponding with embodiment two, the embodiment of the present application also provides a kind of electronic equipment, which may include：

One or more processors；And

With the memory of one or more of relational processors, the memory is for storing program instruction, the journey Sequence instruction executes following operation when reading execution by one or more of processors：

Receive the operation behavior for first data object；

Corresponding with embodiment six, the embodiment of the present application also provides a kind of electronic equipment, which includes：

One or more processors；And

Receive the operation behavior for described search result interface；

Corresponding with embodiment nine, the embodiment of the present application also provides a kind of electronic equipment, which may include：

One or more processors；And

Receive the operation behavior for first data object；

As shown in figure 23, Figure 23 is a knot of the disclosure according to the aforementioned electronic devices 2300 shown in an exemplary embodiment Structure schematic diagram.For example, electronic equipment 2300 can be mobile phone, and computer, digital broadcast terminal, messaging devices, trip Play console, tablet device, Medical Devices, body-building equipment, personal digital assistant, aircraft etc..

With reference to Figure 23, device 2300 may include following one or more components：Processing component 2302, memory 2304, Power supply module 2306, multimedia component 2308, audio component 2310, the interface 2312 of input/output (I/O), sensor module 2314 and communication component 2316.

The integrated operation of 2302 usual control device 2300 of processing component, such as with display, call, data communication, Camera operation and record operate associated operation.Processing element 2302 may include one or more processors 2320 to execute Instruction, with complete disclosed technique scheme offer video broadcasting method in when meeting preset condition, generate flow constriction Request, and it is sent to server, wherein record is useful for trigger the server acquisition target concern area in flow constriction request The information in domain, the flow constriction request preferentially ensure the code check of video content in target region-of-interest for request server； The corresponding video content of the ASCII stream file ASCII is played according to the ASCII stream file ASCII that server returns, wherein the ASCII stream file ASCII is service Device asks to carry out what Compression was handled to the video content except the target region-of-interest according to the flow constriction The all or part of step of video file.In addition, processing component 2302 may include one or more modules, it is convenient for processing component Interaction between 2302 and other assemblies.For example, processing component 2302 may include multi-media module, to facilitate multimedia component Interaction between 2308 and processing component 2302.

Memory 2304 is configured as storing various types of data to support the operation in equipment 2300.These data Example includes the instruction for any application program or method that are operated in equipment 2300, contact data, telephone book data, Message, picture, video etc..Memory 2304 can by any kind of volatibility or non-volatile memory device or they Combination is realized, such as static RAM (SRAM), electrically erasable programmable read-only memory (EEPROM), it is erasable can Program read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory Reservoir, disk or CD.

Power supply module 2306 provides electric power for the various assemblies of device 2300.Power supply module 2306 may include power management System, one or more power supplys and other generated with for device 2300, management and the associated component of distribution electric power.

Multimedia component 2308 is included in the screen of one output interface of offer between equipment 2300 and user.At some In embodiment, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Touch screen is may be implemented as, to receive input signal from the user.Touch panel includes one or more touch sensors To sense the gesture on touch, slide, and touch panel.Touch sensor can not only sense the boundary of a touch or slide action, But also it detects and touch or the relevant duration and pressure of slide.In some embodiments, multimedia component 2308 Including a front camera and/or rear camera.When equipment 2300 is in operation mode, such as screening-mode or video mode When, front camera and/or rear camera can receive external multi-medium data.Each front camera and postposition camera shooting Head can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 2310 is configured as output and/or input audio signal.For example, audio component 2310 includes a wheat Gram wind (MIC), when device 2300 is in operation mode, when such as call model, logging mode and speech recognition mode, microphone quilt It is configured to receive external audio signal.The received audio signal can be further stored in memory 2304 or via communication Component 2316 is sent.In some embodiments, audio component 2310 further includes a loud speaker, is used for exports audio signal.

I/O interfaces 2312 provide interface, above-mentioned peripheral interface module between processing component 2302 and peripheral interface module Can be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and Locking press button.

Sensor module 2314 includes one or more sensors, and the state for providing various aspects for device 2300 is commented Estimate.For example, sensor module 2314 can detect the state that opens/closes of equipment 2300, the relative positioning of component, such as institute The display and keypad that component is device 2300 are stated, sensor module 2314 can be with detection device 2300 or device 2,300 1 The position change of a component, the existence or non-existence that user contacts with device 2300,2300 orientation of device or acceleration/deceleration and dress Set 2300 temperature change.Sensor module 2314 may include proximity sensor, be configured in not any physics It is detected the presence of nearby objects when contact.Sensor module 2314 can also include optical sensor, as CMOS or ccd image are sensed Device, for being used in imaging applications.In some embodiments, which can also include acceleration sensing Device, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 2316 is configured to facilitate the communication of wired or wireless way between device 2300 and other equipment.Dress The wireless network based on communication standard, such as WiFi can be accessed by setting 2300,2G or 3G or combination thereof.It is exemplary at one In embodiment, communication component 2316 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel Information.In one exemplary embodiment, the communication component 2316 further includes near-field communication (NFC) module, to promote short distance Communication.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, equipment 2300 can be by one or more application application-specific integrated circuit (ASIC), number Signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, it includes the non-transitorycomputer readable storage medium instructed, example to additionally provide a kind of Such as include the memory 2304 of instruction, above-metioned instruction can be executed by the processor 2320 of equipment 2300 to complete disclosed technique side In the video broadcasting method that case provides when meeting preset condition, generate flow constriction request, and be sent to server, wherein Record is useful for the information that trigger the server obtains target region-of-interest, the flow constriction request in the flow constriction request Preferentially ensure the code check of video content in target region-of-interest for request server；The ASCII stream file ASCII returned according to server is broadcast The corresponding video content of the ASCII stream file ASCII is put, wherein the ASCII stream file ASCII is asked according to the flow constriction to institute for server It states the video content except target region-of-interest and carries out the video file that Compression is handled.For example, the non-transitory Computer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage Equipment etc..

As seen through the above description of the embodiments, those skilled in the art can be understood that the application can It is realized by the mode of software plus required general hardware platform.Based on this understanding, the technical solution essence of the application On in other words the part that contributes to existing technology can be expressed in the form of software products, the computer software product It can be stored in a storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are used so that a computer equipment (can be personal computer, server either network equipment etc.) executes the certain of each embodiment of the application or embodiment Method described in part.

Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system or For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct The unit that separating component illustrates may or may not be physically separated, the component shown as unit can be or Person may not be physical unit, you can be located at a place, or may be distributed over multiple network units.It can root According to actual need that some or all of module therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill Personnel are without creative efforts, you can to understand and implement.

It above to the method and device of offer data object information provided herein, is described in detail, herein In apply specific case the principle and implementation of this application are described, the explanation of above example is only intended to sides Assistant solves the present processes and its core concept；Meanwhile for those of ordinary skill in the art, the think of according to the application Think, there will be changes in the specific implementation manner and application range.In conclusion the content of the present specification should not be construed as pair The limitation of the application.

Claims

1. a kind of method providing data object information, which is characterized in that including：

Data object search results interface is provided, described search result interface includes the information of multiple data objects, described more A data object includes at least one first data object, and first data object is associated with preset activity；

Receive the operation behavior for first data object；

In described search result interface, prompt message corresponding with the preset activity is provided.

2. according to the method described in claim 1, it is characterized in that, the operation row received for first data object For, including：

3. according to the method described in claim 1, it is characterized in that, the operation row received for first data object For, including：

Receive the second operation that the position where described search result interface is slid into first data object is shown Behavior, and first data object is located at the N screens of described search result interface；

4. according to the method described in claim 1, it is characterized in that, the prompt message includes：According to first data pair The first prompt message generated as the associated preset movable activity description recommended information.

5. according to the method described in claim 1, it is characterized in that, the prompt message includes：According to first data pair As the second prompt message that the associated preset movable activity undertaking interface generates, second prompt message is for jumping Go to the option of operation that interface is accepted in the activity.

6. according to the method described in claim 5, it is characterized in that, further including：

When receiving user's operation by the option of operation, jumps to activity undertaking interface and be shown；The activity Accept the information that interface is used to show multiple data objects of the preset activity association.

7. according to the method described in claim 6, it is characterized in that, data object letter shown in interface is accepted in the activity Breath is according to the corresponding information for participating in conditional information and first data object of the preset activity, to described preset The result that multiple data objects of activity association are screened.

8. according to the method described in claim 6, it is characterized in that, data object letter shown in interface is accepted in the activity Breath is the preference information according to user, the result screened to multiple data objects of the preset activity association.

9. according to the method described in claim 1, it is characterized in that, the display location of the prompt message, according to described first Display area where the information of data object determines.

10. according to the method described in claim 9, it is characterized in that, show area where the information of first data object Domain includes first area and second area, wherein the first area is used to show the picture letter of first data object Breath, the second area are used to show that the text description information of first data object, the prompt message to be illustrated in described In second area.

11. according to the method described in claim 10, it is characterized in that, the second area in show the prompt message with There is no mutually block between the text description information of first data object.

12. according to the method described in claim 1, it is characterized in that, the pattern of the prompt message, according to same user whether The operation behavior is executed to same first data object for the first time to determine.

13. a kind of method providing data object information, which is characterized in that including：

Search result interfaces are generated according to the target keyword received, described search result interface includes multiple data objects Information, the multiple data object include at least one first data object, first data object and preset activity phase Association；

The operation behavior information for first data object is obtained, according to the associated preset activity of first data object Information, generate prompt message；

The prompt message is supplied to the first client, institute is provided in described search result interface by first client State prompt message.

14. according to the method for claim 13, which is characterized in that the preset movable information, including the preset work Dynamic activity description recommended information；

It is described that prompt message is generated according to the associated preset movable information of first data object, including：

15. according to the method for claim 13, which is characterized in that the preset movable information, including the preset work Move the information of associated each data object；

According to the information of each data object of the preset activity association, interface is accepted in generation activity；

The option of operation for accepting interface for jumping to the activity is generated, and the second prompt is generated according to the option of operation and is believed In breath, when receiving the operation behavior of user will pass through the option of operation, jumps to activity undertaking interface and opened up Show.

16. according to the method for claim 15, which is characterized in that the preset movable information includes movable participation item Interface is accepted in part information, the information of each data object according to the preset activity association, generation activity, including：

According to the corresponding information for participating in conditional information and first data object of the activity, the preset activity is closed Multiple data objects of connection are screened, and are generated the activity according to the selection result and accepted interface.

17. according to the method for claim 15, which is characterized in that each data pair according to the preset activity association Interface is accepted in the information of elephant, generation activity, including：

According to the preference information of user, multiple data objects of the preset activity association are screened, and are tied according to screening Fruit generates the activity and accepts interface.

18. a kind of data object action message store method, which is characterized in that including：

Receive the preset movable information of the second client submission and at least one data object of the preset activity association Information；

The incidence relation between data object and the preset movable information is preserved, so as to according to the target keyword received Search result interfaces are generated, described search result interface includes at least one the first data pair associated with preset activity As after obtaining the operation behavior information for first data object, according to the associated activity of the first data object Information, generate prompt message, the prompt message is provided in described search result interface by the first client.

19. according to the method for claim 18, which is characterized in that the movable information that second client is submitted includes The link address information at interface is accepted in activity, for when generating the prompt message, interface is accepted according to the activity Link address information generates the option of operation that interface is accepted for jumping to the activity.

20. according to the method for claim 18, which is characterized in that preserving data object and the preset movable information Between incidence relation when, further include：

The information for preserving other associated each data objects of data object institute activity, for generating the prompt letter When breath, interface is accepted according to the information generation activity of other each data objects, and generate and held for jumping to the activity The option of operation in border face.

21. a kind of data object action message processing method, which is characterized in that including：

The information of the preset action message and the data object is submitted to server-side, is protected by the server-side Deposit, search result interfaces generated according to the target keyword that receives, described search result interface include it is at least one with it is pre- Associated first data object of the activity of setting, after obtaining the operation behavior information for first data object, according to institute The associated movable information of the first data object is stated, prompt message is generated, by the first client in described search result interface The prompt message is provided.

22. a kind of method providing data object information, which is characterized in that including：

Data object search results interface is provided, described search result interface includes and the relevant multiple data of target keyword The information of object, the target keyword are associated with preset movable information；

Receive the operation behavior for described search result interface；

23. according to the method for claim 22, which is characterized in that the operation received for described search result interface Behavior, including：

24. according to the method for claim 22, which is characterized in that the prompt message is illustrated in relative to impression window Fixed position.

25. according to the method for claim 22, which is characterized in that the target keyword includes for describing data object The keyword of brand name.

26. according to the method for claim 22, which is characterized in that the pattern of the prompt message is according to same user It is no for the first time same target keyword to be scanned for determining.

27. a kind of method providing data object information, which is characterized in that including：

Search result interfaces are generated according to the target keyword received；Described search result interface includes being closed with the target The relevant multiple data object informations of keyword, the target keyword are associated with preset movable information；

It is associated described preset according to the target keyword when obtaining the operation behavior information for described search result interface Movable information generates prompt message；

28. a kind of action message store method, which is characterized in that including：

The correspondence between keyword and associated preset movable information is preserved, to be submitted according to the first client Target keyword provide search result interfaces during, obtain for described search result interface user's operation behavior believe Breath, the movable information associated by the target keyword generate prompt message, by the first client in described search knot The prompt message is provided in fruit interface.

29. according to the method for claim 28, which is characterized in that the preset movable information that second client is submitted Further include the link address information that interface is accepted in activity, for when generating the prompt message, being accepted according to the activity The link address information of page generates the option of operation that interface is accepted for jumping to the activity.

30. a kind of action message submits method, which is characterized in that including：

Determine preset movable information and associated keyword；

Incidence relation information between the keyword and the preset activity is submitted to server-side, is carried out by the server-side It preserves, and during the target keyword submitted according to the first client provides search result interfaces, obtains for described The operation behavior information of search result interfaces, and the movable information associated by the target keyword generate prompt letter Breath, the prompt message is provided by the first client in described search result interface.

31. a kind of method providing data object information, which is characterized in that including：

Data object information interface is provided, the data object information interface includes the information of multiple data objects, described more A data object includes at least one first data object, and first data object is associated with preset activity；

Receive the operation behavior for first data object；

32. according to the method for claim 31, which is characterized in that the data object information interface includes a list, The list includes the multiple data object.

33. according to the method for claim 31, which is characterized in that the operation received for first data object Behavior, including：

34. a kind of method providing data object information, which is characterized in that including：

To the interface data at the first clients providing data object information interface, the data object information interface includes multiple Data object information, the multiple data object include at least one first data object, first data object with it is pre- The activity of setting is associated；

The operation behavior information for first data object is obtained, and according to the associated preset work of first data object Dynamic information generates prompt message；

The prompt message is supplied to the first client, is carried in the data object information interface by first client For the prompt message.

35. a kind of device providing data object information, which is characterized in that including：

First interface providing unit, for providing data object search results interface, described search result interface includes multiple The information of data object, the multiple data object include at least one first data object, first data object with Preset activity is associated；

First prompt unit, it is right with the associated preset activity of the target keyword for being provided in described search result interface The prompt message answered.

36. a kind of device providing data object information, which is characterized in that including：

First interface generation unit, for generating search result interfaces, described search result according to the target keyword received Interface includes multiple data object informations, and the multiple data object includes at least one first data object, and described One data object is associated with preset activity；

First prompt message generation unit, for obtaining the operation behavior information for first data object, according to described The information of first data object associated activity generates prompt message；

First prompt message provides unit, for the prompt message to be supplied to the first client, by first client The prompt message is provided in described search result interface.

37. a kind of data object action message save set, which is characterized in that including：

First information receiving unit, preset movable information and the preset activity for receiving the submission of the second client are closed The information of at least one data object of connection；

First storage unit, for preserving the incidence relation between data object and the preset movable information, so as to basis The target keyword that receives generates search result interfaces, and described search result interface includes at least one with preset activity phase Associated first data object counts after obtaining the operation behavior information for first data object according to described first According to the associated movable information of object, generate prompt message, provided in described search result interface by the first client described in Prompt message.

38. a kind of data object action message processing unit, which is characterized in that including：

First action message determination unit, at least one for determining preset movable information and the preset activity association The information of a data object；

First submits unit, for the information of the preset action message and the data object to be submitted to server-side, by The server-side is preserved, and search result interfaces is generated according to the target keyword that receives, in described search result interface Including at least one the first data object associated with preset activity, the operation row for first data object is being obtained After information, according to the associated movable information of first data object, prompt message is generated, by the first client described The prompt message is provided in search result interfaces.

39. a kind of device providing data object information, which is characterized in that including：

Second contact surface provides unit, and for providing data object search results interface, described search result interface includes and mesh The information of the relevant multiple data objects of keyword is marked, the target keyword is associated with preset movable information；

Second prompt unit, it is right with the associated preset activity of the target keyword for being provided in described search result interface The prompt message answered.

40. a kind of device providing data object information, which is characterized in that including：

Second contact surface generation unit, for generating search result interfaces according to the target keyword received；Described search result Interface includes being associated with preset activity with the relevant multiple data object informations of the target keyword, the target keyword Information；

Second prompt message generation unit, when for obtaining the operation behavior information for described search result interface, according to institute It states the associated preset movable information of target keyword and generates prompt message；

Second prompt message provides unit, for the prompt message to be supplied to the first client, by first client The prompt message is provided in described search result interface.

41. a kind of action message save set, which is characterized in that including：

Second information receiving unit, the preset movable information for receiving the submission of the second client and associated keyword；

Second storage unit, for preserving the correspondence between keyword and associated preset movable information, so as to During providing search result interfaces according to the target keyword that the first client is submitted, obtains and be directed to described search result circle The user's operation behavioural information in face, the movable information associated by the target keyword generate prompt message, by first Client provides the prompt message in described search result interface.

42. a kind of action message issuing means, which is characterized in that including：

Second submits unit, for incidence relation information between the keyword and the preset activity to be submitted to service End, is preserved by the server-side, and provides search result interfaces in the target keyword submitted according to the first client In the process, the operation behavior information for described search result interface, and the work associated by the target keyword are obtained Dynamic information generates prompt message, the prompt message is provided in described search result interface by the first client.

43. a kind of device providing data object information, which is characterized in that including：

Third interface providing unit, for providing data object information interface, the data object information interface includes multiple The information of data object, the multiple data object include at least one first data object, first data object with Preset activity is associated；

Third prompt unit, for providing prompt letter corresponding with the preset activity in the data object information interface Breath.

44. a kind of device providing data object information, which is characterized in that including：

Interface data provides unit, for the interface data to the first clients providing data object information interface, the data Object information interface includes multiple data object informations, and the multiple data object includes at least one first data pair As first data object is associated with preset activity；

Third prompt message generation unit, for obtaining the operation behavior information for first data object, and according to institute The associated preset movable information of the first data object is stated, prompt message is generated；

Third prompt message provides unit, for the prompt message to be supplied to the first client, by first client The prompt message is provided in the data object information interface.

45. a kind of electronic equipment, which is characterized in that including：

One or more processors；And

With the memory of one or more of relational processors, for storing program instruction, described program refers to the memory It enables when reading execution by one or more of processors, executes following operation:

Receive the operation behavior for first data object；

46. a kind of electronic equipment, which is characterized in that including：

One or more processors；And

Receive the operation behavior for described search result interface；

47. a kind of electronic equipment, which is characterized in that including：

One or more processors；And

Receive the operation behavior for first data object；