CN110322305A - Data object information providing method, device and electronic equipment - Google Patents
Data object information providing method, device and electronic equipment Download PDFInfo
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- CN110322305A CN110322305A CN201810276346.2A CN201810276346A CN110322305A CN 110322305 A CN110322305 A CN 110322305A CN 201810276346 A CN201810276346 A CN 201810276346A CN 110322305 A CN110322305 A CN 110322305A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Abstract
The embodiment of the present application discloses data object information processing method, device and electronic equipment, wherein the described method includes: data object list interface is obtained, including the information of at least one data object；It determines the target data objects operated, and acquires the user's operation behavioural information that associated target user executes in the detail information interface of the target data objects；The target user is obtained to the interest level information of the target data objects, the interest level information is related to the user's operation behavioural information；After returning to the data object list interface, according to the interest level information, provided and the associated recommendation information of the target data objects in the data object list interface.By the embodiment of the present application, the potential interest and demand of user can be better met.
Description
Technical field
This application involves technical field of data processing in terminal applies, more particularly to data object information providing method,
Device and electronic equipment.
Background technique
In network sale system, often user provides some merchandise news interfaces, and user can pass through terminal applies
It accesses, the browsing for the product of doing business of going forward side by side and selects to these merchandise news interfaces.In the process, either there is mesh in user
Search certain commodity, or obtain the commodity of system recommendation, or in items list for showing specific channel etc. scene,
Often there is items list interface, that is, carrying out polymerization displaying to the information of multiple and different commodity in same interface.And
And in order to promote commodity to the hit rate of user, it will usually using break up the product features in items list interface
Exhibition method, so that these commodity shown in interface may be in class, specification, style, all various aspects of price etc. are all deposited
In difference.In this case, how to be shown at these and merchandise news for being more in line with user interest focus is provided in result, led to
It crosses more accurately commodity touching to reach to promote the clicking rate at items list interface, is to need those skilled in the art to need all the time
Consider the problems of and make great efforts the aspect promoted.
In the prior art, a kind of in order to improve the commodity and the compatible degree of user interest focus that terminal applies are shown
Popular method is realized by personal page content, and as different user provides different personalized content of pages,
To meet the interest with individualized feature of different user, wherein the personal page content provided for user can basis
The browsing history of user, purchasing history, the data such as search history determine the personal preference of user, for example, the quotient of user's concern
Product class, consumption type, specification preference of specific type commodity etc.；It in turn, can when merchandise news is provided in terminal applies
The result for being more in line with user interest is provided with the personal preference of combination user.Which at least has two sides in practical applications
The limitation in face.Firstly, there is limitation on the merchandise items of application, such as commodity may include quickly disappearing under normal conditions
Fei Pin and durable consumer goods two classification, for fast-moving consumer goods, the historical behavior of user can be very good to reflect this
The interest preference of user at present, and may be exactly the opposite for durable consumer goods, because to have purchased certain part durable by consumer
After the consumer goods, it is more likely to that similar object will not be bought again in a short time, and this supposition is for providing the side of recommendation information
It helps and little.Limitation followed by timeliness determines the merchandise news shown according to historical behavior, is built upon the emerging of user
On the basis of interest habit has this hypothesis of inertia, the longer historical behavior reference significance of time interval is smaller, is actually answering
In, for user's history behavioural information sparse distribution the case where long time section is that usually occur, this way is for such
Effect is not ideal enough for user, in addition, this hypothesis can not also cope with the interest of user's burst, such as a certain user may be
Purchase interest is produced to lipstick suddenly during browsing, and this user is almost nil for the historical behavior of lipstick.
To sum up, the technical issues of needing those skilled in the art to solve is that how to better meet the potential of user
Interest and demand.
Summary of the invention
This application provides data object information processing method, device and electronic equipments, can better meet user's
Potential interest and demand.
This application provides following schemes:
A kind of data object information processing method, comprising:
Data object list interface is obtained, including the information of at least one data object；
It determines the target data objects operated, and acquires associated target user in the details of the target data objects
The user's operation behavioural information executed in information interface；
The target user is obtained to the interest level information of the target data objects, the interest level information
It is related to the user's operation behavioural information；
After returning to the data object list interface, according to the interest level information, in the data object
It is provided and the associated recommendation information of the target data objects in list interface.
A kind of data object information processing method, comprising:
Data object list interface is provided, including the information of at least one data object；
After target data objects are operated, the detail information interface of the target data objects is provided；
Obtain the user's operation row that associated target user executes in the detail information interface of the target data objects
For information；
Determine the target user to the journey interested of the target data objects according to the user's operation behavioural information
Information, and offer and the associated recommendation information of the target data objects are spent, for returning to the data object list
Behind interface, according to the interest level information, provided and the target data objects in the data object list interface
Associated recommendation information.
A kind of data object information processing unit, comprising:
List interface obtaining unit, for obtaining data object list interface, including at least one data object
Information；
Operation behavior information acquisition unit for determining the target data objects operated, and acquires associated target and uses
The user's operation behavioural information that family executes in the detail information interface of the target data objects；
Interest information obtaining unit believes the interest level of the target data objects for obtaining the target user
Breath, the interest level information are related to the user's operation behavioural information；
Recommendation information provides unit, is used for after returning to the data object list interface, according to the journey interested
Information is spent, is provided and the associated recommendation information of the target data objects in the data object list interface.
A kind of data object information processing unit, comprising:
List interface provides unit, for providing data object list interface, including at least one data object
Information；
Details interface providing unit after being operated for target data objects, provides the details of the target data objects
Information interface；
Operation behavior information obtainment unit is believed for obtaining associated target user in the details of the target data objects
The user's operation behavioural information executed in breath interface；
Recommendation information provides unit, for determining the target user to the mesh according to the user's operation behavioural information
The interest level information of data object, and offer and the associated recommendation information of the target data objects are marked, for returning
After returning to the data object list interface, according to the interest level information, mentioned in the data object list interface
For with the associated recommendation information of the target data objects.
A kind of electronic equipment, comprising:
One or more processors；And
With the memory of one or more of relational processors, the memory is for storing program instruction, the journey
Sequence instruction is performed the following operations when reading execution by one or more of processors:
Data object list interface is obtained, including the information of at least one data object；
It determines the target data objects operated, and acquires associated target user in the details of the target data objects
The user's operation behavioural information executed in information interface；
The target user is obtained to the interest level information of the target data objects, the interest level information
It is related to the user's operation behavioural information；
After returning to the data object list interface, according to the interest level information, in the data object
It is provided and the associated recommendation information of the target data objects in list interface.
According to specific embodiment provided by the present application, this application discloses following technical effects:
By the embodiment of the present application, can display data list object interface first, then, if wherein target data pair
As accessed, then the behavioral data shown in accessing the data object details interface process according to user determines user
It, later, can be according to described after user returns to data object list interface to the interest level of the target data objects
Interest level information provides and the associated recommendation information of the target data objects in the data object list interface.
It therefore can in this way, information recommendation can be carried out for it according to interest level of the user to the data object for just completing access
So that the result recommended more meets user demand, in addition, after returning to data object list interface, then relevant push away is provided
Information is recommended, recommendable range can be made to expand, the limitation of the conditions such as same shop is not will receive, user is obtained more
Mostly richer recommendation information.In short, the potential interest and demand of user can be better met.
Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application
Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the flow chart of system architecture provided by the embodiments of the present application；
Fig. 2 is the flow chart of first method provided by the embodiments of the present application；
Fig. 3-1 to 3-4 is user interface schematic diagram provided by the embodiments of the present application；
Fig. 4 is the flow chart of second method provided by the embodiments of the present application；
Fig. 5 is the schematic diagram of first device provided by the embodiments of the present application；
Fig. 6 is the schematic diagram of second device provided by the embodiments of the present application；
Fig. 7 is the schematic diagram of electronic equipment provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art's every other embodiment obtained belong to the application protection
Range.
In the embodiment of the present application, novel information recommendation mode is provided, in this approach, the foundation of recommendation, and
The exhibition method of recommendation information is all different with traditional approach.Firstly, in terms of the foundation of recommendation, the embodiment of the present application be with
The data object (usually can be merchandise items etc.) that active user was accessing or just completing access is foundation, to user
Interest digging is carried out, information to be recommended is determined, then, is exiting the access to the data object, returns to the data pair
As place list interface after, the information of recommendation can be shown in the list interface.Wherein, the user is carried out
When interest digging, operation behavior information of the user in data object details interface can be referred to, for example, having browsed in which
Hold, stopped how long, the interface rolling motion speed in navigation process have how soon, etc..By the analysis of these behavioral datas,
It can determine that the user to the interest level of the data object, later, can provide relevant according to the interest level
Recommendation information.
As it can be seen that by way of the embodiment of the present application, since the reference frame of recommendation information is user in recent visit number
The behavioral data information generated when according to object, therefore, available more real-time more accurate data, relative to historical operation information
Deng for, the prediction of hobby of this behavioral data generated in real time to user instantly therefore can with more reference value
So that the probability that recommendation information meets user demand is higher.In addition, in the embodiment of the present application, recommendation information is not direct
Show the bottom at the details interface of the data object browsed in user, but can be in the details for releasing the data object
Page after returning to the list interface where the data object, then is shown to the associated recommendation information of the data object, this
Sample can make the range of recommendation information more extensive, it is not necessary to be confined to belong to the data object same businessman or shop
Data object allows user to obtain richer recommendation information.
It mainly may include server end and client two referring to Fig. 1 from the angle of system architecture when specific implementation
Part, wherein server end specifically can be for generating specific data object list interface, be each data in specific interface
Object is associated with corresponding details link, in addition, after jumping to some target data objects details interface, it can also be according to the mesh
It marks data object and associated recommendation information, etc. is provided.And client is then mainly used for being shown interface, and to
The acquisition etc. of family corelation behaviour data, after receiving associated recommendation information, and interface returns to data object list circle
When face is shown, by adjusting showing interface form etc., recommendation information is shown in being inserted into data object list interface.
Specifically, the client can be the application program being installed in the form of independent App etc. in terminal device, it is also possible to pass through
The Web page etc. that the tools such as browser access.
Below by specific embodiment, describe in detail to specific technical solution provided herein.
Embodiment one
Firstly, the embodiment one provides a kind of data object information processing method from the angle of client, referring to fig. 2,
This method can specifically include:
S201: data object list interface is obtained, including the information of at least one data object；
When specific implementation, the data object list interface specifically can be there are many form, for example, it may be receiving
After the searching request of user, what is shown meets the search result interfaces of search condition, wherein search condition can specifically include
Data object classification, title, etc..In addition, the data object list interface is also possible to by classification, or by theme etc. into
Data object list interface after row polymerization, even, the data object list interface can also include that " guessing that you like " etc. pushes away
Recommend interface, that is to say, that in the embodiment of the present application, the data object list interface itself as starting point can be exactly a recommendation
Information interface is still different from traditional mode, and the embodiment of the present application can also realize secondary recommendation, for example, " guessing that you like
Vigorously " showing the information of multiple data objects in interface, these information may include a variety of different classifications, different industries, and
And be usually to have carried out breaing up processing in interface, may have no to be associated between the data object shown in same screen.Wherein, it uses
Family clicks wherein some target data objects and carries out after detail information checks, the embodiment of the present application can be to the user to this
Behavioral data information in target data objects navigation process further analyzes user to the journey interested of the target data objects
Degree, and then after returning to " guessing that you like " interface, it can more be provided and the target data objects phase in the interface
Associated recommendation information, etc..
S202: the target data objects operated are determined, and acquire associated target user in the target data objects
Detail information interface in the user's operation behavioural information that executes；
The target data objects specifically can be the current data pair for referring to and being accessed by the user in data object list interface
As for example, it may be the access initiated by clicking the modes such as the resource-niche where certain data object.Entering target data
Behind the details interface of object, behavioral data of the user in the details interface can be acquired.The behavior number specifically acquired
It is believed that breath may include the content information browsed in the detail information interface of the target data objects, residence time letter
It ceases, the service speed information, etc. executed in navigation process.
For example, specific content is usually divided into three parts, is respectively in the data object details interface of mobile edition
" commodity ", " details ", " comment " etc., wherein " commodity " part is shown in default at first, wherein mainly including data object
(accounting usually in interface is bigger, several master maps can be carried out with carousel, or the behaviour such as horizontally slip in user for master map
Make lower progress master map switching), operation choosing that is poor, or directly buying of doing shopping is added in optional parameter, specification information and user
Etc..User can carry out the other parts content such as " details ", " comment " by way of up and down or left and right sliding interface
It checks.In practical applications, it can analyze out sense of the user to a data object from browsing situation of the user to these contents
Level of interest.For example, certain user is after the details page for entering certain data object, only to the commodity master map of " commodity " part into
It has gone browsing, relevant specifications parameter etc. is checked, the details interface has been shut off, then proves the user to the data
The interest of object may be less.But if certain user enters further into after having checked the master map of certain data object
" details " partially check more detailed information, or even are switched to very much " comment " and partially carry out checking, etc., then prove
The user is relatively high to the interest level of the data object, etc..In addition, residence time of the user in details interface, behaviour
Making speed etc. can also be from the interest level centainly reflected from degree to the data object, for example, if in certain target
Residence time is longer in the details interface of data object, then the user is higher to the interested probability of the target data objects,
When slide etc. operation to interface, sliding it is slower, it was demonstrated that user conscientiously checks specific information, therefore, to the target
The interested probability of data object is higher, etc..When specific implementation, various behavioral datas can be integrated, to user to working as
The interest level of preceding target data objects is analyzed.
S203: the target user is obtained to the interest level information of the target data objects, the journey interested
It is related to the user's operation behavioural information to spend information；
As it was noted above, obtaining user after the behavioral data in access target data object details interface process, also
Target user can be obtained accordingly to the interest level information of the target data objects, for example, can be according in the mesh
Mark the content information that browses in the detail information interface of data object, residence time information, the behaviour executed in navigation process
Make various behavioral datas such as velocity information, interest level of the user to the target data objects is assessed.
When specific implementation, the concrete operations of the assessment can be to be completed in terminal device local by client, that is,
Relevant to interest assessment function is realized in client, it, can also will be collected by client alternatively, under another way
User behavior data information submits to server, is analyzed by behavioral data of the server to the user, and then determine to use
Family returns again to the interest level of the target data objects to client, etc..It in practical applications, can be according to reality
Demand selects specific mode.Wherein, for the former, due to that can be divided by client user behavior data
Analysis, and interest assessment is carried out, therefore, it can be determined the need for obtaining the target data objects to server according to assessment result
Associated recommendation information, for example, can find user it is relatively high to the interest level of current target data object when, then to
Server obtains the associated recommendation information of the target data objects.That is, only emerging to current target data object sense in user
In the case that interesting degree is relatively high, it is usually just meaningful to show recommendation information relevant to the target data objects, no
Then, it will waste of resources is caused, therefore, by this way, can play the role of saving resource.And if it is by server
The concrete behavior data of user are analyzed at end, and obtain user to the interest level of target data objects, then can be saved
The resource of client is saved, the demand to terminal device computing capability where client is reduced.In addition, judging user in server
In the case where relatively high to the interest level of target data objects, it will directly can be pushed away with the target data objects associated
It recommends information and is pushed to client, no longer need to be made requests by client, in this way, being carried out in returning to data object list interface
When displaying, it can be arranged directly according to the interest level information of server offer and relevant recommendation information in data object
The offer of relevant information is provided in surface and interface.
S204: after returning to the data object list interface, according to the interest level information, in the data
It is provided and the associated recommendation information of the target data objects in list object interface.
It, can be according to interest level information, in institute after user completes to the access at target data objects details interface
It states in data object list interface and provides and the associated recommendation information of the target data objects.That is, in the application reality
Apply in example, whether provided in data object list interface with the associated recommendation information of the target data objects, and how
It is foundation that offer, which is with interest level of the user to target data objects, and the interest level information can be from the use
The behavioral data information analysis that family generates during accessing target data objects details interface obtains.
Specifically, according to the difference of interest level, can have different when providing the associated recommendation information
Presentation mode.For example, if the interest level information meets the first prerequisite, for example, it may be being higher than certain first threshold
Value is lower than second threshold, that is, there is certain interest level to target data objects, but be not again it is especially high, then this
When, can provide in the resource-niche where the target data objects described in the data object list interface for check and its
The option of operation of relevant recommendation information, for example, it may be button of printed words such as " checking similar commodity ", etc..In the behaviour
Make after option operated, then provided and the associated recommendation of the target data objects in the data object list interface
Breath.That is, in the case where interest level of the user to target data objects is not extra high situation, it can be according to user's
Further operating, it is determined whether provide the information of recommendation for it, be otherwise likely to result in the waste of resource.
For example, as shown in figure 3-1, it is assumed that in the initial state, data object list interface as shown in (A) figure therein,
If (resource-niche, each resource-niche are used to show the link of a data object for " commodity hole position " of the user to the wherein upper right corner
Information) it is clicked, then jump to data object details interface shown in (B) figure.Later, the user is only in details circle
Brief stay has been carried out in face, has simply browsed the information such as the master map of data object, returns to data object list interface,
Then at this point, as shown in (C) figure, " looking for similar commodity " button can be provided in " the commodity hole position " where the data object, etc.
Deng.
And if the interest level meets the second prerequisite, for example, be greater than the second threshold, then it can be direct
It is provided and the associated recommendation information of the target data objects in the data object list interface.That is, judging
Active user, can be directly in returned data list object in the very high situation of the interest level of target data objects out
Behind interface, recommendation information associated with target data objects is provided.
Wherein, specific recommendation information can be by server offer, can specifically include and the target data pair
As similar data object, alternatively, data object relevant to the target data objects, alternatively, with the target data pair
As having collocation to use the data object, etc. of relationship.The similar data object is often referred to have with target data objects
The data object of certain same alike result, for example, belong to identical leaf classification, personalized designs element having the same (rivet,
Thick bottom etc.), etc..Relevant data object then typically refers to the number for having correlation with the data object in the fields such as articles for daily use
According to object, for example, target data objects are certain mobile phones, then relevant data object may include charger, mobile phone protecting case,
Earphone, etc..And with the target data objects there is collocation to use the data object of relationship, it can usually refer to the classes such as clothes
May include in the information then recommended for example, target data objects are certain jackets with Matching Relation between purpose data object
The trousers that can arrange in pairs or groups therewith, skirt, shoes, etc..Also, it in specific implementation, can also be by above-mentioned various recommendation informations
Recommended simultaneously.Alternatively, can also be produced in target data objects details interface according to user under another way
Raw concrete behavior data information determines and provides what type of recommendation information.For example, can be according to whether to target data pair
It is determined as performing the addition operations such as shopping cart or purchase.Specifically, if user is not to target data objects
It executes and the operation such as shopping cart or purchase is added, then prove that the user may have the hope to target data objects purchase,
But therefore the target data objects, more can provide set of metadata of similar data pair not in full conformity with the requirement of user for the user
The recommendation of elephant；And if user performs target data objects and the operation such as shopping cart or purchase is added, prove the user
It is not only interested in the data object, and bought or determined and to have had purchased, recommend similar data again at this time
Object has little significance, and therefore, more can recommend the relevant or data object used that can arrange in pairs or groups for the user, etc.
Deng.It should be noted that about specifically how to obtain recommendation information associated with a target data objects, and it is not belonging to this
Apply for the emphasis of concern, therefore, I will not elaborate.
When specifically showing recommendation information in data object list interface, can also there are many mode, and it is possible to according to
Arrangement information mode in data object list interface etc., in different ways.For example, under a kind of mode, if data
It include multiple resource-niches in list object interface, every screen can show the resource-niche of multiple lines and multiple rows, correspond to one in each resource-niche
The information of a data object.For example, in the initial state, data object list interface can as shown in (A) figure in Fig. 3-2,
If user clicks the data object in the upper right corner, into the details page as shown in (B) figure, stopped in the details page
Time it is long, also, not only checked each master map of the data object, also " details " of data object carried out further
It checks, has also browsed relevant comment information, then after returning to data object list interface, where the target data objects
Resource-niche in, the information at least one associated data object of the target data objects is provided.For example, as in Fig. 3-2
(C) figure shown in, multiple relevant recommendations can be shown in the resource-niche where the target data objects being clicked
Breath.User can directly click recommendation information therein, to check its corresponding details interface.Certainly, it implements
When, it can be in the offer in the resource-niche for closing the button of recommendation information, for example, the "×" etc. in the upper right corner, can pass through
The button closes relevant recommendation information, believes at this point, can restore to link original target data objects in the resource-niche again
The displaying of breath.Furthermore it is also possible to the option of operation for checking more recommendation informations be provided in resource-niche, in the behaviour
Make that the first details interface can be jumped to after option operated, includes multiple in first details interface with the number of targets
According to the information of the associated data object of object.For example, can be provided in the lower right corner of recommendation information in shown in (C) in Fig. 3-2
The button of printed words such as " checking more ", in this way, can be clicked by the button if user is interested in this recommendation information
Into check more with the associated recommendation information of the target data objects.
In addition, can also be carried out by another way to recommendation information under the layout type of above-mentioned multiple resource-niches
It shows, specifically, can be provided at least one in presetting range around the target resource position where the target data objects
The recommendation information is inserted into position in source.For example, as shown in (A) figure in Fig. 3-3, it is assumed that user is to data object list interface
In " commodity cheat position 1 " on relevant data object clicked, after checking details interface, find the user to the number of targets
It is relatively high according to the interest level of object, behind returned data list object interface, then the commodity can be cheated around position first
Former data object forward or move backward, reserve certain hole position, as shown in (B) figure in Fig. 3-3, commodity can be cheated
Data object after position 1 uniformly moves backward four holes position, so that commodity hole position 2 is moved to the position in the lower right corner in (B) figure
It sets.And then will be shown in the hole position vacated with the associated recommendation information of target data objects, for example, as in Fig. 3-3
(C) shown in figure, in four resource-niches being vacated, shown respectively with the associated recommendation information of target data objects, etc..?
That is after user produces denseer interest to certain target data objects, then data object list circle is returned at it
Behind face, can in the case where not changing list interface and being laid out substantially, viewed from list interface more with the target data
The related information of object.
It is shown in aforementioned two schemes or in the resource-niche where target data objects to recommendation information,
Recommendation information is shown in the resource-niche around target data objects, and under another implementation, may be used also
To create extended area near the display area where the target data objects first；Then, in the extended area
Show the information at least one associated data object of the target data objects.That is, can also in addition expand
One piece of region is exclusively used in being shown the recommendation information of target data objects.This mode is for clearing list according to longitudinal one
The list interface of pattern being laid out can be more applicable.
For example, as shown in (A) figure in Fig. 3-4, clearing in the case where being laid out of single pattern according to longitudinal one, often
A display unit is usually laterally to take window, and the information exhibition method of each data object, usually commodity figure are being done, related
The texts description information such as title, features tab, price under the right side, this mode, for the mode of aforementioned resource-niche,
There can be more spaces for text exhibition description information.In this case, if user clicks certain number in list
According to object, for example, the data object of the top one in (A) figure as shown in (B) figure, can enter the data object later
Details interface be shown.If the user has carried out close concern in the details interface to target data objects, clear
The information content look at is more comprehensive, and residence time is long, etc., then can be after returning to list interface, in list interface
It is middle that recommendation information relevant to the target data objects is provided.At this point, specifically when providing this recommendation information, as in Fig. 3-3
(C) figure shown in, one piece of region can be expanded in the positions such as lower section of display unit where target data objects, at this point, its
His data object can move down, and be shown in the extended area to relevant recommendation information.In addition, may be used also
To provide the option of operation for checking more recommendation informations by arrow or " checking more " button etc., after clicking to enter,
The details interface, etc. that polymerization there are more associated recommendation information can equally be shown.
It should be noted that the above-mentioned various exhibition methods to recommendation information, may not be stringent and list interface
In layout type it is corresponding, for example, can also provided in the case where being laid out by the resource-niche mode of multiple lines and multiple rows
One piece of region is expanded within the scope of certain near the position of source for showing recommendation information, in the side being laid out by single-row inventory formula
Under formula, recommendation information can also be opened up in the display unit of display unit or surrounding where target data objects
Show, etc..
In short, by the embodiment of the present application, can display data list object interface first, then, if wherein target
Data object is accessed, then the behavioral data shown in accessing the data object details interface process according to user, really
Determine user to the interest level of the target data objects, later, in user back to behind data object list interface, Ke Yigen
According to the interest level information, provided and the associated recommendation of the target data objects in the data object list interface
Information.In this way, information recommendation can be carried out for it according to interest level of the user to the data object for just completing access, because
This, can make the result recommended more meet user demand, in addition, after returning to data object list interface, then phase is provided
The recommendation information of pass can make recommendable range expand, not will receive the limitation of the conditions such as same shop, so that user can be with
Obtain more richer recommendation informations.
Embodiment two
The embodiment from the angle of server, provides a kind of data object information second is that corresponding with embodiment one
Processing method, referring to fig. 4, this method can specifically include:
S401: data object list interface is provided, including the information of at least one data object；
S402: after target data objects are operated, the detail information interface of the target data objects is provided；
S403: the user behaviour that associated target user executes in the detail information interface of the target data objects is obtained
Make behavioural information；
S404: determine that the target user is emerging to the sense of the target data objects according to the user's operation behavioural information
Interesting degree information, and offer and the associated recommendation information of the target data objects, for returning to the data object
After list interface, according to the interest level information, provided and the target data in the data object list interface
The associated recommendation information of object.
About the specific implementation of each step in the embodiment two, the record in previous embodiment one may refer to, here not
It repeats again.
Corresponding with embodiment one, the embodiment of the present application also provides a kind of data object information processing units, referring to figure
5, which can specifically include:
List interface obtaining unit 501, for obtaining data object list interface, including at least one data object
Information；
Operation behavior information acquisition unit 502 for determining the target data objects operated, and acquires associated target
The user's operation behavioural information that user executes in the detail information interface of the target data objects；
Interest information obtaining unit 503, for obtaining the target user to the journey interested of the target data objects
Information is spent, the interest level information is related to the user's operation behavioural information；
Recommendation information provides unit 504, is used for after returning to the data object list interface, according to described interested
Degree information provides and the associated recommendation information of the target data objects in the data object list interface.
When specific implementation, the user's operation behavioural information includes one or more of the following items:
The content information browsed in the detail information interface of the target data objects, residence time information are clear
The service speed information executed during looking at.
When specific implementation, the recommendation information, which provides unit, specifically can be used for:
If the interest level information meets the first prerequisite, described in the data object list interface
Option of operation for checking relative recommendation information is provided in the resource-niche where target data objects；In the operation
After option is operated, provided and the associated recommendation information of the target data objects in the data object list interface.
In addition, being mentioned in the data object list interface if the interest level meets the second prerequisite
For with the associated recommendation information of the target data objects.
Specifically it can be used for specifically, the recommendation information provides unit:
In the resource-niche where the target data objects, provide with the target data objects it is associated at least one
The information of data object.
Alternatively, the recommendation information, which provides unit, specifically can be used for:
Extended area is created near the display area where the target data objects；
The information at least one associated data object of the target data objects is shown in the extended area.
When specific implementation, recommendation information provides unit and can be also used for:
Option of operation for checking more recommendation informations is provided；
After the option of operation is operated, the first details interface is jumped to, includes multiple in first details interface
With the information of the associated data object of the target data objects.
Under another implementation, the recommendation information, which provides unit, specifically can be used for:
It is inserted at least one resource-niche around the target resource position where the target data objects in presetting range
Enter the recommendation information.
Wherein, the recommendation information relevant to the target data objects includes: similar to the target data objects
Data object, alternatively, data object relevant to the target data objects, alternatively, having with the target data objects
Collocation uses the data object of relationship.
Specifically, the list interface obtaining unit specifically can be used for:
According to the data object search request received, data object list interface, data object list circle are obtained
It include the information for meeting multiple data objects of search condition in face.
Corresponding with embodiment two, the embodiment of the present application also provides a kind of data object information processing units, referring to figure
6, which can specifically include:
List interface provides unit 601, for providing data object list interface, including at least one data object
Information；
Details interface providing unit 602 after being operated for target data objects, provides the detailed of the target data objects
Feelings information interface；
Operation behavior information obtainment unit 603, for obtaining associated target user in the detailed of the target data objects
The user's operation behavioural information executed in feelings information interface；
Recommendation information provides unit 604, for determining the target user to institute according to the user's operation behavioural information
The interest level information of target data objects, and offer and the associated recommendation information of the target data objects are stated, to be used for
After returning to the data object list interface, according to the interest level information, at the data object list interface
Middle offer and the associated recommendation information of the target data objects.
In addition, the embodiment of the present application also provides a kind of electronic equipment, comprising:
One or more processors；And
With the memory of one or more of relational processors, the memory is for storing program instruction, the journey
Sequence instruction is performed the following operations when reading execution by one or more of processors:
Data object list interface is obtained, including the information of at least one data object；
It determines the target data objects operated, and acquires associated target user in the details of the target data objects
The user's operation behavioural information executed in information interface；
The target user is obtained to the interest level information of the target data objects, the interest level information
It is related to the user's operation behavioural information；
After returning to the data object list interface, according to the interest level information, in the data object
It is provided and the associated recommendation information of the target data objects in list interface.
Wherein, Fig. 7 illustratively illustrates the framework of electronic equipment, for example, equipment 700 can be mobile phone, meter
Calculation machine, digital broadcasting terminal, messaging device, game console, tablet device, Medical Devices, body-building equipment, individual digital
Assistant, aircraft etc..
Referring to Fig. 7, equipment 700 may include following one or more components: processing component 702, memory 704, power supply
Component 706, multimedia component 708, audio component 710, the interface 712 of input/output (I/O), sensor module 714, and
Communication component 716.
Processing component 702 usually control equipment 700 integrated operation, such as with display, telephone call, data communication, phase
Machine operation and record operate associated operation.Processing element 702 may include that one or more processors 720 refer to execute
Enable, with complete disclosed technique scheme offer video broadcasting method in when meeting preset condition, generate flow constriction ask
It asks, and is sent to server, wherein there is for trigger the server acquisition target region-of-interest record in flow constriction request
Information, flow constriction request preferentially guarantees the code rate of video content in target region-of-interest for request server；Root
The corresponding video content of the ASCII stream file ASCII is played according to the ASCII stream file ASCII that server returns, wherein the ASCII stream file ASCII is server
The view that Compression is handled is carried out to the video content except the target region-of-interest according to flow constriction request
The all or part of the steps of frequency file.In addition, processing component 702 may include one or more modules, it is convenient for processing component 702
Interaction between other assemblies.For example, processing component 702 may include multi-media module, to facilitate 708 He of multimedia component
Interaction between processing component 702.
Memory 704 is configured as storing various types of data to support the operation in equipment 700.These data are shown
Example includes the instruction of any application or method for operating in equipment 700, contact data, and telephone book data disappears
Breath, picture, video etc..Memory 704 can be by any kind of volatibility or non-volatile memory device or their group
It closes and realizes, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM) is erasable to compile
Journey read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash
Device, disk or CD.
Power supply module 706 provides electric power for the various assemblies of equipment 700.Power supply module 706 may include power management system
System, one or more power supplys and other with for equipment 700 generate, manage, and distribute the associated component of electric power.
Multimedia component 708 includes the screen of one output interface of offer between equipment 700 and user.In some realities
It applies in example, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen can
To be implemented as touch screen, to receive input signal from the user.Touch panel include one or more touch sensors with
Sense the gesture on touch, slide, and touch panel.Touch sensor can not only sense the boundary of a touch or slide action, and
And also detect duration and pressure relevant to touch or slide.In some embodiments, multimedia component 708 includes
One front camera and/or rear camera.It is such as in a shooting mode or a video mode, preceding when equipment 700 is in operation mode
It sets camera and/or rear camera can receive external multi-medium data.Each front camera and rear camera can
Be a fixed optical lens system or have focusing and optical zoom capabilities.
Audio component 710 is configured as output and/or input audio signal.For example, audio component 710 includes a Mike
Wind (MIC), when equipment 700 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone is matched
It is set to reception external audio signal.The received audio signal can be further stored in memory 704 or via communication set
Part 716 is sent.In some embodiments, audio component 710 further includes a loudspeaker, is used for output audio signal.
I/O interface 712 provides interface between processing component 702 and peripheral interface module, and above-mentioned peripheral interface module can
To be keyboard, click wheel, button etc..These buttons may include, but are not limited to: home button, volume button, start button and lock
Determine button.
Sensor module 714 includes one or more sensors, and the state for providing various aspects for equipment 700 is commented
Estimate.For example, sensor module 714 can detecte the state that opens/closes of equipment 700, and the relative positioning of component, for example, it is described
Component is the display and keypad of equipment 700, and sensor module 714 can be with 700 1 components of detection device 700 or equipment
Position change, the existence or non-existence that user contacts with equipment 700,700 orientation of equipment or acceleration/deceleration and equipment 700
Temperature change.Sensor module 714 may include proximity sensor, be configured to detect without any physical contact
Presence of nearby objects.Sensor module 714 can also include optical sensor, such as CMOS or ccd image sensor, at
As being used in application.In some embodiments, which can also include acceleration transducer, gyro sensors
Device, Magnetic Sensor, pressure sensor or temperature sensor.
Communication component 716 is configured to facilitate the communication of wired or wireless way between equipment 700 and other equipment.Equipment
700 can access the wireless network based on communication standard, such as WiFi, 2G or 3G or their combination.In an exemplary implementation
In example, communication component 716 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel.
In one exemplary embodiment, the communication component 716 further includes near-field communication (NFC) module, to promote short range communication.Example
Such as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology,
Bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, equipment 700 can be believed by one or more application specific integrated circuit (ASIC), number
Number processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided
It such as include the memory 704 of instruction, above-metioned instruction can be executed by the processor 720 of equipment 700 to complete disclosed technique scheme
In the video broadcasting method of offer when meeting preset condition, generate flow constriction request, and be sent to server, wherein institute
Stating record in flow constriction request has the information that target region-of-interest is obtained for trigger the server, and the flow constriction request is used
Preferentially guarantee the code rate of video content in target region-of-interest in request server；It is played according to the ASCII stream file ASCII that server returns
The corresponding video content of the ASCII stream file ASCII, wherein the ASCII stream file ASCII is that server is requested according to the flow constriction to described
Video content except target region-of-interest carries out the video file that Compression is handled.For example, the non-transitory meter
Calculation machine readable storage medium storing program for executing can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage and set
It is standby etc..
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or
For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method
The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct
The unit of separate part description may or may not be physically separated, component shown as a unit can be or
Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root
According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill
Personnel can understand and implement without creative efforts.
Above to data object information processing method, device and electronic equipment provided herein, detailed Jie has been carried out
It continues, specific examples are used herein to illustrate the principle and implementation manner of the present application, and the explanation of above embodiments is only
It is to be used to help understand the method for this application and its core ideas；At the same time, for those skilled in the art, according to this Shen
Thought please, there will be changes in the specific implementation manner and application range.In conclusion the content of the present specification should not manage
Solution is the limitation to the application.
Claims (14)
1. a kind of data object information processing method characterized by comprising
Data object list interface is obtained, including the information of at least one data object；
It determines the target data objects operated, and acquires associated target user in the detail information of the target data objects
The user's operation behavioural information executed in interface；
The target user is obtained to the interest level information of the target data objects, the interest level information and institute
It is related to state user's operation behavioural information；
After returning to the data object list interface, according to the interest level information, in the data object list
It is provided and the associated recommendation information of the target data objects in interface.
2. the method according to claim 1, wherein
The user's operation behavioural information includes one or more of the following items:
The content information browsed in the detail information interface of the target data objects, residence time information browsed
The service speed information executed in journey.
3. the method according to claim 1, wherein
It is described according to the interest level information, provided and the target data objects in the data object list interface
Associated recommendation information, comprising:
If the interest level information meets the first prerequisite, the target described in the data object list interface
Option of operation for checking relative recommendation information is provided in the resource-niche where data object；
After the option of operation is operated, provides in the data object list interface and be associated with the target data objects
Recommendation information.
4. the method according to claim 1, wherein
It is described according to the interest level information, provided and the target data objects in the data object list interface
Associated recommendation information, comprising:
If the interest level meets the second prerequisite, provided and the mesh in the data object list interface
Mark the associated recommendation information of data object.
5. the method according to claim 1, wherein
It is described to be provided and the associated recommendation information of the target data objects in the data object list interface, comprising:
In the resource-niche where the target data objects, provide and at least one associated data of the target data objects
The information of object.
6. the method according to claim 1, wherein
It is described to be provided and the associated recommendation information of the target data objects in the data object list interface, comprising:
Extended area is created near the display area where the target data objects；
The information at least one associated data object of the target data objects is shown in the extended area.
7. method according to claim 5 or 6, which is characterized in that further include:
Option of operation for checking more recommendation informations is provided；
After the option of operation is operated, the first details interface is jumped to, includes multiple and institute in first details interface
State the information of the associated data object of target data objects.
8. the method according to claim 1, wherein
It is described that recommendation information relevant to the target data objects is provided in the data object list interface, comprising:
Institute is inserted at least one resource-niche around the target resource position where the target data objects in presetting range
State recommendation information.
9. method according to any one of claims 1 to 8, which is characterized in that
The recommendation information relevant to the target data objects includes: data pair similar with the target data objects
As, alternatively, data object relevant to the target data objects, alternatively, with the target data objects there is collocation to use
The data object of relationship.
10. method according to any one of claims 1 to 8, which is characterized in that
The acquisition data object list interface, comprising:
It is requested according to the data object search received, acquisition data object list interface, in the data object list interface
Information including meeting multiple data objects of search condition.
11. a kind of data object information processing method characterized by comprising
Data object list interface is provided, including the information of at least one data object；
After target data objects are operated, the detail information interface of the target data objects is provided；
Obtain the user's operation behavior letter that associated target user executes in the detail information interface of the target data objects
Breath；
Determine that the target user believes the interest level of the target data objects according to the user's operation behavioural information
Breath, and offer and the associated recommendation information of the target data objects, for returning to the data object list interface
Afterwards, it according to the interest level information, provides in the data object list interface and is associated with the target data objects
Recommendation information.
12. a kind of data object information processing unit characterized by comprising
List interface obtaining unit, for obtaining data object list interface, including the information of at least one data object；
Operation behavior information acquisition unit for determining the target data objects operated, and acquires associated target user and exists
The user's operation behavioural information executed in the detail information interface of the target data objects；
Interest information obtaining unit, for obtaining the target user to the interest level information of the target data objects,
The interest level information is related to the user's operation behavioural information；
Recommendation information provides unit, for being believed after returning to the data object list interface according to the interest level
Breath provides and the associated recommendation information of the target data objects in the data object list interface.
13. a kind of data object information processing unit characterized by comprising
List interface provides unit, for providing data object list interface, including the information of at least one data object；
Details interface providing unit after being operated for target data objects, provides the detail information of the target data objects
Interface；
Operation behavior information obtainment unit, for obtaining associated target user in detail information circle of the target data objects
The user's operation behavioural information executed in face；
Recommendation information provides unit, for determining the target user to the number of targets according to the user's operation behavioural information
According to the interest level information of object, and provide with the associated recommendation information of the target data objects, for returning to
Behind the data object list interface, according to the interest level information, provided in the data object list interface with
The associated recommendation information of target data objects.
14. a kind of electronic equipment characterized by comprising
One or more processors；And
With the memory of one or more of relational processors, for storing program instruction, described program refers to the memory
It enables when reading execution by one or more of processors, performs the following operations:
Data object list interface is obtained, including the information of at least one data object；
It determines the target data objects operated, and acquires associated target user in the detail information of the target data objects
The user's operation behavioural information executed in interface；
The target user is obtained to the interest level information of the target data objects, the interest level information and institute
It is related to state user's operation behavioural information；
After returning to the data object list interface, according to the interest level information, in the data object list
It is provided and the associated recommendation information of the target data objects in interface.
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