CN102314654B - A kind of information-pushing method and Information Push Server - Google Patents

A kind of information-pushing method and Information Push Server Download PDF

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Publication number
CN102314654B
CN102314654B CN201010222615.0A CN201010222615A CN102314654B CN 102314654 B CN102314654 B CN 102314654B CN 201010222615 A CN201010222615 A CN 201010222615A CN 102314654 B CN102314654 B CN 102314654B
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China
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user
merchandise news
commodity
information
merchandise
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CN102314654A (en
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刘增光
陈进
蔡应悦
朱斌
林豪
杨琰
于树明
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Abstract

This application discloses a kind of information-pushing method and Information Push Server, main contents include:The first website and the second website are associated together by Information Push Server, keyword search is carried out on the second website without the first user, the merchandise news issued by server according to the first user is determined after the commodity classification that the first user wishes acquisition commodity, the merchandise news of the second user that identical commodity classification can be provided and/or second user issue is inquired from the user for being registered in the second website, avoid cause because keyword is inaccurate first user search result it is inaccurate the problem of, the second user finally inquired is set to provide the commodity required for the first user.

Description

A kind of information-pushing method and Information Push Server
Technical field
The application is related to communication technical field, more particularly to a kind of information-pushing method and Information Push Server.
Background technology
With the rise of shopping at network business, increasing user passes through in such as consumer to consumer Seller user is registered as on the shopping website of (Consumer to Consumer, C2C) type, is issued by shopping website Webpage issues the information of commodity to be vended to buyer.The commodity that the seller user registered on shopping website sells to buyer Can seller user buy through various channels, wherein, a kind of important channel that seller user buys commodity be by Businessman buys commodity to the website of businessman (Business-to-Business, B2B) type.
, it is necessary to which business is bought in the searched page input provided by B2B websites when seller user buys commodity on B2B websites The keyword of product, then the search engine in B2B websites according to the keyword of input from the supplier being registered in B2B websites The merchandise news with the keyword match is searched out in the merchandise news of issue, and then inquires about issue and the keyword match Merchandise news supplier, and the supplier information inquired is pushed to seller user, allows seller user according to looking into The supplier information ask out buys commodity to corresponding supplier.
Bought in above-mentioned seller user on B2B websites under the mode of commodity, in order that the search engine energy in B2B websites Enough accurately to search out the supplier that required commodity are provided to seller user, it is accurate that search engine needs for the keyword of search Ground reflects the commodity required for seller user.But, in actual operation, the keyword that seller user is manually entered is not The relevant information of purchase commodity can be necessarily accurately reflected, therefore, causes the result that the search engine in B2B websites is searched out not Accurately;Also, the information in search database used in the search engine in B2B websites is the confession registered in B2B websites Business is answered to provide the merchandise news of commodity, the form of these merchandise newss is not necessarily unified form, and search engine utilizes keyword Search result accuracy when being searched in the database comprising the merchandise news is relatively low, and search engine is needed keyword Matched one by one with the character in the merchandise news of the non-unified form in database, therefore, search efficiency is low.
The content of the invention
The purpose of the application is there is provided a kind of information-pushing method and Information Push Server, to solve to be registered in When first user of the first website searches on the second website, cause what is searched out can provide first because keyword is inaccurate The problem of information accuracy of the second user of commodity needed for user is relatively low.
A kind of information-pushing method, methods described includes:
The merchandise news issued according to the first user registered in the first website, determines first user's merchandise provided Commodity classification;
The merchandise news issued according to the multiple second users registered in the second website, determines provider of each second user institute The commodity classification of product;
Determined from the commodity classification of the second user merchandise provided of determination and the first user merchandise provided Commodity classification matching commodity classification, and determine issued the corresponding merchandise news of commodity classification matched and/or hair The second user of merchandise news described in cloth;
The first user is given by the user information pushing of at least one merchandise news determined and/or second user.
A kind of Information Push Server, the server includes:
First commodity classification determining module, for the commodity letter according to the first user issue registered in the first website Breath, determines the commodity classification of first user's merchandise provided;
Second commodity classification determining module, the commodity for being issued according to the multiple second users registered in the second website are believed Breath, determines the commodity classification of each second user merchandise provided;
Enquiry module, is used for being determined from the commodity classification of the second user merchandise provided of determination with described first The commodity classification of the commodity classification matching of family merchandise provided, and the corresponding merchandise news of commodity classification that determination is matched And/or the second user of the issue merchandise news;
Info push module, for the user profile of at least one merchandise news determined and/or second user to be pushed away Give the first user.
First website and the second website are associated together by the application by Information Push Server, are existed without the first user Keyword search is carried out on second website, the merchandise news issued by Information Push Server according to the first user determines the first use Wish after the commodity classification of acquisition commodity that identical commodity classification can be provided by being inquired from the user for being registered in the second website in family Second user user profile or the merchandise news of second user issue, it is to avoid because keyword is inaccurate cause first The problem of search result of user is inaccurate, enables the second user finally inquired to provide the business required for the first user Product, and because Information Push Server directly carries out the matching of commodity classification, rather than the commodity issued with second user are believed All characters in breath are matched, and this improves the efficiency of information matches.
Brief description of the drawings
Fig. 1 is the application network architecture schematic diagram;
Fig. 2 is the method schematic diagram that the information of the embodiment of the present application one is pushed;
Fig. 3 (a), Fig. 3 (b), Fig. 3 (c), Fig. 3 (d) are the Information Push Server structural representation of the embodiment of the present application two.
Embodiment
The application associates the first website and the second website by Information Push Server, is registered on the first website User without carrying out keyword search on the second website, and existed by Information Push Server according to the user in the first website The merchandise news issued on first website determines that the user wishes to obtain the commodity classification of commodity, then by Information Push Server From the commodity category information for the supplier's publishing commodity registered in the second website, determine in the first website with above-mentioned determination User wish obtain commodity commodity classification matching second user merchandise provided commodity classification, and determine provide this The corresponding supplier information of supplier for the commodity classification matched somebody with somebody and/or the merchandise news of supplier issue is in the first websites Supplier information and/or merchandise news that user may need, and the supplier information and/or merchandise news are pushed to first User in website, makes the user in the first website in the case of without keyword search, Information Push Server can Automatically useful supplier information and/or merchandise news is inquired for the user, it is to avoid because the user in the first website is defeated The keyword that enters is inaccurate to cause the problem of search result is inaccurate, and because Information Push Server directly carries out commodity class Purpose is matched, rather than all characters in the merchandise news issued with second user are matched, and this improves information The efficiency matched somebody with somebody.
The network architecture that the embodiment of the present application is proposed is as shown in figure 1, including first network and be registered in the of first network One user, the second network and it is registered in the second user of the second network, Information Push Server.Wherein, Information Push Server Be connected across between first network and the second network, can obtain the first user registered in first network information (including issue Merchandise news, log-on message and user profile etc.) and the second user registered in the second network information (including issue Merchandise news, log-on message and user profile etc.).Also set up in Information Push Server one comprising commodity classification, The type of merchandise and the commodity scheme of classes of trade name corresponding relation, the commodity that can be issued according to the first user (or second user) Information determines that first user (or second user) provides the commodity classification of commodity.Meanwhile, Information Push Server, which also has, to be searched Suo Gongneng, can the commodity classification of commodity according to needed for the first user find out and can be provided for the first user from second user The second user of required commodity and/or the merchandise news of second user issue, and then by the user of the second user found out Information and/or merchandise news are pushed to the first user, in order to which the first user can be from user profile and/or the commodity letter obtained Know that the commodity of needs buy source in breath.
The embodiment of the present application is described in detail below in conjunction with Figure of description.
Embodiment one:
As shown in Fig. 2 the method schematic diagram pushed for information in the embodiment of the present application one, methods described includes following step Suddenly:
Step 101:The merchandise news issued according to the first user registered in the first website, determines that the first user is carried For the commodity classification of commodity.
The first website being related in each embodiment of the application can be, but not limited to be C2C websites, and the first user can be note Seller user of the volume in C2C websites.Behind first the first website of User logs in, Information Push Server can just pass through system The merchandise news that the processing Rule such as meter, study is issued to the first user on the first website.
The merchandise news of first user issue can include:When first user registers in the first website, pass through the first website The relevant information of every commodity of issue, such as:Trade name, the type of merchandise, commodity price, sales volume of commodity etc..Due to The merchandise news of one user issue is not necessarily unified dialect, therefore, and Information Push Server obtains the first user hair After the merchandise news of cloth, the merchandise news can be analyzed, and compare default commodity scheme of classes, according to trade name, The information such as the type of merchandise determine commodity classification.Because the merchandise news that the first user issues is probably for the issue of a variety of commodity , therefore obtained multiple commodity classifications are also likely to be the commodity classification for corresponding respectively to variety classes commodity.
For example:It is as shown in table 1 in the content described in commodity scheme of classes:
One-level classification Digital product Clothes
Two grades of classifications Mobile phone/camera/computer One-piece dress/jacket/trousers
Three-level classification A brands mobile phone/B brands camera/C product Board computer D brands one-piece dress/E brands jacket/F Brand trousers
Table 1
The merchandise news of first user issue is " the A brands mobile phone of high-quality " and " latest version B brands camera ".Then information The merchandise news that push server is issued according to the first user determines that the type of merchandise is mobile phone, camera, and trade name is A brand hands Machine, A brand cameras.Then determine that " the A brands mobile phone of high-quality " corresponding commodity classification is according to commodity scheme of classes:Digital product (one-level classification), mobile phone (two grades of classifications), A brands mobile phone (three-level classification);The commodity classification of " latest version B brands camera " is: Digital product (one-level classification), camera (two grades of classifications), B brands camera (three-level classification).Can be by the present embodiment The mode that the merchandise news progress participle and weight of one user issue are combined extracts descriptor therein, utilizes the descriptor Inquired about in commodity scheme of classes, so that it is determined that the corresponding commodity classifications at different levels of the merchandise news.
In this step, because numerous merchandise newss that Information Push Server is actively issued according to the first user determine to be somebody's turn to do The commodity classification of first user's merchandise provided, therefore when avoiding the information by the first user subjectivity determination commodity to be checked The problem of keyword positioning is inaccurate, the reliable of accuracy is provided for supplier information useful in the website of subsequent query second Ensure.
Step 102:The merchandise news issued according to the multiple second users registered in the second website, determines each second user The commodity classification of merchandise provided.
The second website being related in each embodiment of the application can be, but not limited to be B2B websites.Due in the second website The merchandise news that each second user of registration is issued respectively is also not necessarily unified dialect, therefore Information Push Service Device can be analyzed the merchandise news that each second user registered in the second website is issued respectively first, and is compared default Commodity scheme of classes determine the corresponding commodity classification of merchandise news that each second user is issued respectively.With the class of above-mentioned steps 101 As, because the merchandise news for each second user issue registered in the second website is probably to be sent out respectively for a variety of commodity Cloth, therefore, obtained multiple commodity classifications are also likely to be the commodity classification for corresponding respectively to a variety of commodity.Information Push Service Device can update the commodity classification for each second user issue registered in the second website, and the commodity classification after renewal is deposited Store up in database, need to be that the commodity classification that the merchandise news issued according to the first user is determined is inquired about each When, inquired about in all commodity classifications that can be stored according to the commodity classification determined in the database.More preferably, it is It is easy to subsequently search second user according to the commodity classification stored in database, can stores each second user in database Mark and the second user issue commodity classification corresponding relation.
Information Push Server can update the commodity for the second user issue being stored in database in several ways Classification, such as:According to the cycle duration of setting, periodically the commodity classification that each second user is issued is updated, or ought be had When the merchandise news of second user issue changes, the commodity classification of real-time update second user issue.
Information Push Server determines the corresponding commodity class of merchandise news of the first user issue in above-mentioned processing procedure Used commodity scheme of classes during mesh, the merchandise news of each second user issue with determining to register in the second website is corresponding Commodity classification when used commodity scheme of classes be identical commodity scheme of classes.
Step 103:The business with first user's merchandise provided is determined from the commodity classification of second user merchandise provided The commodity classification of category mesh matching, and determine the corresponding merchandise news of commodity classification that matches and/or issue the commodity The second user of information.
Information Push Server is utilized in commodity classification of the commodity classification determined in a step 101 in above-mentioned database The mark that commodity classification also stored for the corresponding second user of each commodity classification is not only stored when being inquired about, in database, Therefore, Information Push Server is found out from database after the commodity classification of matching, can directly determine the business of issue matching The second user of the corresponding merchandise news of category mesh.
For example, the corresponding relation that the commodity classification stored in the database of the second website is identified with second user is:The Two user _ 1 (one-level classification:Digital product, two grades of classifications:Mobile phone), second user _ 2 (one-level classification:Digital product, two grades of classes Mesh:Camera), second user _ 3 (one-level classification:Clothes, two grades of classifications:Jacket).
It is in the commodity classification of first user's merchandise provided:One-level classification:Digital product, two grades of classifications:During mobile phone, from Inquired about in the database of second website, the commodity classification and first user's merchandise provided of second user _ 1 can be inquired Commodity classification matching.
Because all commodity classifications are determined by unified commodity scheme of classes, thereby it is ensured that inquiring Commodity classification represented by merchandise news be strictly merchandise news that the first user wishes to know, and commodity that releasing inquiry goes out The second user of classification can namely provide the useful supplier of merchandise news that the user wishes to know to the first user, by This improves the accuracy of provider's information (namely second user information) useful to the first user in the second website of search, and And because Information Push Server is directly carried out in the matching of commodity classification, rather than the merchandise news issued with second user All characters are matched, and this improves the efficiency of information matches.
Step 104:The user profile of above-mentioned at least one merchandise news determined and/or second user is recommended One user, is used as the supplier information for being supplied to the first user.
In above-mentioned steps 103, the use of multiple second users that commodity can be provided to the first user may be determined The user profile of wherein at least one second user can be recommended the first user by family information, Information Push Server, specifically When recommending the user profile of second user, the link address information of second user can be recommended, or recommend the page of second user Face information.
Similarly, the merchandise news that second user is issued can also be pushed to the first user by Information Push Server, such as The page for pushing the merchandise news issued comprising second user is used to the first user, or by the link push of the page to first Family.
By the method for 101~step 104 of above-mentioned steps, the first user can be made not carry out keyword on the second website In the case of search, determine that the first user wishes to buy the commodity classification of commodity, be actively the first use by Information Push Server Family is inquired about on the second website, and the second user information of its commodity for wishing purchase can be provided for the first user by inquiring And/or be the merchandise news of second user issue.Due to avoiding the first user subjectivity determination keyword and carrying out keyword The process of search, thus avoid due to keyword determine it is inaccurate caused by search result it is inaccurate the problem of;And information Push server determines that the corresponding commodity classification of merchandise news of the first user issue and second is used using same commodity scheme of classes The corresponding commodity classification of merchandise news of family issue, therefore the corresponding user of second user information finally searched out really can Enough its commodity for wishing to buy is provided for the first user, or the corresponding commodity of merchandise news of second user issue are strictly the One user wishes the commodity bought, and improves the accuracy of search result, and because Information Push Server directly enters to do business Category purpose is matched, rather than all characters in the merchandise news issued with second user are matched, and this improves letter Cease the efficiency of matching.
In order that the merchandise news and/or second user information that finally inquire can preferably be the first user provider Product information, can do further filtering by following condition on the basis of embodiment one to merchandise news and/or second user Selection, below by taking second user information as an example, is illustrated to every filter condition respectively:
1st, selected using trade name:
Second user is determined by commodity classification in the scheme of embodiment one, it is contemplated that the diversity of type of merchandize, be Commodity exactly the first user for being provided the second user finally given wishes the commodity bought, and therefore, is utilizing commodity While classification inquires about the user profile of second user, the commodity for the commodity that can further can also be provided using second user Title carries out selection filtering to the user profile of second user.If necessary to utilize user profile of the trade name to second user Selection filtering is carried out, then needs to determine trade name according to the merchandise news of second user publishing commodity.
Specifically, determine that the process of the user profile of second user is specifically as follows using trade name and commodity classification:
Still it is using the merchandise news of first user's publishing commodity in embodiment one as " the model mobile phone of A brands 123 of high-quality " Example, can determine that trade name is according to the merchandise news of its issue:The model mobile phone of A brands 123, commodity classification is:Number production Product (one-level classification), mobile phone (two grades of classifications), A brands mobile phone (three-level classification).Offer A brand hands are inquired using commodity classification After the user profile of multiple second users of machine, publishing commodity information is further selected from the user profile of these second users Trade name also including " the model mobile phone of A brands 123 " second user user profile, the second user most selected at last User information pushing give the first user.
Further using in the scheme for the user profile that second user is selected using trade name, it can make what is selected The matching degree of the user profile of second user is higher, and the second user that final choice goes out can provide it for the first user and be more desirable to The commodity bought.
2nd, filtering selection is carried out using user region:
In order that the corresponding user of the user profile for the second user that final choice goes out can not only provide the first user and wish Hope the commodity bought, additionally it is possible to provide commodity to the first user by quick way, therefore utilizing commodity classification (either Commodity classification and trade name) determine after the user profile of second user, can be with and then according to the first user region And the user profile of second user is further selected in each second user region.
In the scheme that second user information is selected using user area, Information Push Server can exist according to the first user Log-on message in first website, determines the information of the first user region, and according to second user in the second net Log-on message in standing determines the information of second user region.When carrying out the user profile selection of second user, information Push server, will according to the information and its information of second user region of above-mentioned the first user region determined In the user profile for each second user determined after the above-mentioned processing through embodiment one with the first user in the same area Or used with the immediate each second user information in the first user region as to be finally pushed to the first user second Family information.
In the scheme of user profile of second user is further selected using user region, final choosing is being ensured The second user selected can to the first user provide the first user wish purchase commodity in the case of, due to the first user and Two users in the same area or access areas, then second user can realize it is efficient, quick, provide at low cost to the first user Commodity.
3rd, filtering selection is carried out using the precedence information of second user:
The precedence information of second user can be provided by the grade of user, the price for providing commodity, hour of log-on, registration The informixs such as gold are determined.
In the scheme of user profile of second user is selected using precedence information, commodity classification is being utilized (either Commodity classification and trade name or be commodity classification, trade name and region) determine the user profile of second user Afterwards, can be with and then from determining that precedence information reaches the second user of setting value in the user profile for the second user determined User profile as the second user of final choice user information pushing give the first user.
In the scheme of user profile of second user is further selected using precedence information, final choice is being ensured The corresponding user of user profile of second user efficiently, quickly can provide the business that the first user wishes purchase to the first user In the case of product, additionally it is possible to which the quality of commodity provided to the first user is provided.
The application, can also be according to upper in addition to further selecting the user profile of second user by above-mentioned 3 kinds of modes Any combination of 3 kinds of modes is stated further to select the user profile of second user.
In the case that above-mentioned 3 kinds of modes can also be screened applied to pair merchandise news determined so that final to push The corresponding commodity of merchandise news to the first user are the commodity that the first user can efficiently, quickly obtain.
Embodiment two:
The embodiment of the present application two also provides a kind of Information Push Server belonged to embodiment one under same inventive concept, As shown in Fig. 3 (a), the server includes the first commodity classification determining module 11, the second commodity classification determining module 12, inquiry Module 13 and info push module 14, wherein:First commodity classification determining module 11 is used for what basis was registered in the first website The merchandise news of first user issue, determines the commodity classification of first user's merchandise provided;Second commodity classification determining module 12 are used for the merchandise news according to the multiple second users issue registered in the second website, determine each second user merchandise provided Commodity classification;Enquiry module 13 is used to determine from the commodity classification of the second user merchandise provided of determination and described the The commodity classification of the commodity classification matching of one user's merchandise provided, and determine that the corresponding commodity of commodity classification matched are believed Cease and/or issue the second user of the merchandise news;Info push module 14 is used to believe at least one commodity determined Breath and/or the user information pushing of second user give the first user.
The first commodity classification determining module 11 and the second commodity classification determining module 12 are according to identical commodity Scheme of classes determines commodity classification.
In addition to second user is determined using commodity classification, Fig. 3 (b) of the present embodiment two, which is also illustrated, further utilizes commodity Title selects the server architecture schematic diagram of second user, and the server also includes the first trade name determining module 15 and the Two trade name determining modules 16, wherein:First trade name determining module 15 is used for the business issued according to first user Product information determines the trade name of first user's merchandise provided;Second trade name determining module 16 is used for according to described second The merchandise news of user's issue determines the trade name of second user publishing commodity.The enquiry module 13 is additionally operable to from determining Merchandise news and/or second user user profile in, select publishing commodity trade name with determine the first user institute The merchandise news and/or the user profile of second user of the trade name matching of commodity are provided.
Fig. 3 (c) of the present embodiment two also illustrates the server that second user is further selected using user region Structural representation, the server also includes first area determining module 17 and second area determining module 18, wherein:Firstth area Domain determining module 17 is used for the information that the first user region is determined according to log-on message of first user in the first website; Second area determining module 18 is used to determine second user region according to log-on message of the second user in the second website Information.The enquiry module 13 is additionally operable to information and the second user location of the first user region according to determining The information in domain, from the merchandise news and/or the user profile of second user determined, selection region and the first user institute Region is identical or user profile of the immediate merchandise news in region and/or second user.
Fig. 3 (d) of the present embodiment two is also illustrated further selects the clothes of second user using the priority of second user Be engaged in device structural representation, the server also include precedence information determining module 19, for according to second user in the second net The merchandise news of log-on message and issue in standing determines merchandise news and/or the precedence information of the second user.It is described to look into Ask module 13 and be additionally operable to precedence information according to each merchandise news and/or second user, from the merchandise news determined and/ Or in the user profile of second user, selection precedence information reaches the merchandise news of setting value and/or the user of second user Information.
The method and server that are there is provided by the embodiment of the present application, it is to avoid the first user carries out the mistake of keyword search Journey, therefore, also avoids to cause the problem of search result is inaccurate because keyword is inaccurate;And the same business of server by utilizing Product scheme of classes determines the commodity classification of the first user issue and the commodity classification of second user issue, therefore, makes finally to search out Merchandise news be commodity that the first user wishes to buy, and/or the second user that searches out or the first user can be provided Wish the commodity bought, improve the accuracy of search result;Further, ensure the first user can buy hope obtain Commodity in the case of, by the conditions such as the priority of trade name, second user region and second user to second use Make further selection in family so that the merchandise news and/or second user that final choice goes out can provide quick, excellent for the first user The commodity of matter.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program Product.Therefore, the application can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the application can be used in one or more computers for wherein including computer usable program code The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.
The application is the flow with reference to method, equipment (system) and computer program product according to the embodiment of the present application Figure and/or block diagram are described.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which is produced, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that in meter Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, thus in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Although having been described for the preferred embodiment of the application, those skilled in the art once know basic creation Property concept, then can make other change and modification to these embodiments.So, appended claims are intended to be construed to include excellent Select embodiment and fall into having altered and changing for the application scope.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the application to the application God and scope.So, if these modifications and variations of the application belong to the scope of the application claim and its equivalent technologies Within, then the application is also intended to comprising including these changes and modification.

Claims (10)

1. a kind of information-pushing method, it is characterised in that methods described includes:
The merchandise news issued according to the first user registered in the first website, determines the commodity of first user's merchandise provided Classification;
The merchandise news issued according to the multiple second users registered in the second website, determines each second user merchandise provided Commodity classification;
The commodity with the first user merchandise provided are searched from the commodity classification of the second user merchandise provided of determination Classification identical commodity classification, and determine the corresponding merchandise news of commodity classification that finds and/or issue the commodity letter The second user of breath;
The first user is given by the user information pushing of at least one merchandise news determined and/or second user.
2. the method as described in claim 1, it is characterised in that use at least one merchandise news determined and/or second The user information pushing at family gives the first user, specifically includes:
The merchandise news issued according to first user determines the trade name of first user's merchandise provided;
From the merchandise news and/or the user profile of second user determined, trade name and the determination of publishing commodity are selected First user's merchandise provided trade name matching merchandise news and/or the user profile of second user, and be pushed to First user, wherein trade name are that the merchandise news issued according to user is determined.
3. the method as described in claim 1, it is characterised in that use at least one merchandise news determined and/or second The user information pushing at family gives the first user, specifically includes:
Determine the information of the first user region and determine the information of second user region;
According to the information and the information of second user region of the first user region determined, from the commodity determined In the user profile of information and/or second user, selection region is identical with the first user region or region most Close merchandise news and/or the user profile of second user, and it is pushed to the first user.
4. method as claimed in claim 3, it is characterised in that the information of the user region is believed according to the registration of user Breath is determined.
5. the method as described in claim 1, it is characterised in that use at least one merchandise news determined and/or second The user information pushing at family gives the first user, specifically includes:
Merchandise news and/or the second use are determined according to the merchandise news of log-on message of the second user in the second website and issue The precedence information at family;
According to the precedence information of each merchandise news and/or second user, from the merchandise news and/or second user determined User profile in, selection precedence information reaches the merchandise news of setting value and/or the user profile of second user, and pushes To the first user.
6. the method as described in claim 1, it is characterised in that the merchandise news issued according to the first user, determines the first use The commodity classification of family merchandise provided, is specifically included:
According to default commodity scheme of classes, the commodity classification of commodity is determined in the merchandise news issued from the first user;
Commodity classification is determined according to the merchandise news that each second user registered in the second website is issued, specifically included:
It is true respectively from the merchandise news for each second user issue registered in the second website according to the commodity scheme of classes Fixed corresponding commodity classification.
7. a kind of Information Push Server, it is characterised in that the server includes:
First commodity classification determining module, the merchandise news for the first user issue registered for basis in the first website, really The commodity classification of fixed first user's merchandise provided;
Second commodity classification determining module, for the merchandise news issued according to the multiple second users registered in the second website, Determine the commodity classification of each second user merchandise provided;
Enquiry module, is carried for being searched from the commodity classification of the second user merchandise provided of determination with first user For the commodity classification identical commodity classification of commodity, and determine the corresponding merchandise news of commodity classification and/or the hair that find The second user of merchandise news described in cloth;
Info push module, for by the user information pushing of at least one merchandise news determined and/or second user to First user.
8. Information Push Server as claimed in claim 7, it is characterised in that the server also includes:
First trade name determining module, the merchandise news for being issued according to first user determines that the first user is provided The trade name of commodity;
Second trade name determining module, the merchandise news for being issued according to the second user determines second user publisher The trade name of product;
The enquiry module, is additionally operable to from the merchandise news and/or the user profile of second user determined, selects publisher The trade name of product and the merchandise news that matches of trade name of first user's merchandise provided that determines and/or second user User profile.
9. Information Push Server as claimed in claim 7 or 8, it is characterised in that the server also includes:
First area determining module, for determining the first user location according to log-on message of first user in the first website The information in domain;
Second area determining module, for determining second user location according to log-on message of the second user in the second website The information in domain;
The enquiry module, is additionally operable to according to the information of the first user region and second user region determined Information, from the merchandise news and/or the user profile of second user determined, selection region and the first user location Domain is identical or user profile of the immediate merchandise news in region and/or second user.
10. Information Push Server as claimed in claim 7 or 8, it is characterised in that the server also includes:
Precedence information determining module, for the merchandise news according to log-on message of the second user in the second website and issue Determine the precedence information of merchandise news and/or second user;
The enquiry module, is additionally operable to the precedence information according to each merchandise news and/or second user, from the business determined In the user profile of product information and/or second user, selection precedence information reaches the merchandise news and/or the second use of setting value The user profile at family.
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