CN108170795B - Information pushing method, device and equipment - Google Patents
Information pushing method, device and equipment Download PDFInfo
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- CN108170795B CN108170795B CN201711452901.4A CN201711452901A CN108170795B CN 108170795 B CN108170795 B CN 108170795B CN 201711452901 A CN201711452901 A CN 201711452901A CN 108170795 B CN108170795 B CN 108170795B
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
The invention provides an information pushing method, an information pushing device and information pushing equipment, wherein the method comprises the following steps: the user information pushing method comprises the following steps: determining a first position where a first user is currently located; determining the corresponding relation between the first user and the first position according to the click log of the first user; determining a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user and the first position in the first reference user set is the same as the corresponding relation between the first user and the first position; determining first target push information according to the click logs of the second users in the first reference user set; and pushing the first target push information to the first user. According to the method, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
Description
Technical Field
The present invention relates to the field of electronic technologies, and in particular, to a method, an apparatus, and a device for pushing information.
Background
With the development of mobile internet technology, obtaining information published on the internet through an application program with an internet access function installed on an electronic device has become a main means for obtaining information in daily life of people. For example, the user obtains news about major events in a city, or surrounding news near a specific geographical location, etc. through the electronic device.
Currently, when actually obtaining news information of a location where a user is located, generally, longitude and latitude of the geographic location where the user is located are obtained, then the obtained longitude and latitude are converted into business district information, meanwhile, frequent visit business districts of homes, companies and the like of the user are obtained, information is recalled according to the obtained frequent visit business districts, and then recalled information is sorted by Click-Through-Rate (CTR) and pushed to the user, and a specific flow is shown in fig. 1.
However, many pieces of information pushed to the user in the above manner are not interesting to the user, which makes the accuracy and reliability of pushing the information poor, and reduces the user's perception of the information pushing client.
Disclosure of Invention
The present invention is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, a first object of the present invention is to provide an information pushing method, which determines information to be pushed to a user according to a click log of another user having the same geographical location relationship with the user, so as to improve accuracy and reliability of information pushing, improve user friendliness to an information pushing client, and improve user experience.
The second purpose of the invention is to provide an information pushing device.
A third object of the invention is to propose an electronic device.
A fourth object of the invention is to propose a computer-readable storage medium.
In order to achieve the above object, an embodiment of a first aspect of the present invention provides a user information pushing method, including:
determining a first position where a first user is currently located;
determining the corresponding relation between the first user and the first position according to the click log of the first user;
determining a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user in the first reference user set and the first position is the same as the corresponding relation between the first user and the first position;
determining first target push information according to the click logs of the second users in the first reference user set;
and pushing the first target push information to the first user.
In the information push method provided in this embodiment, a first position where a first user is currently located is determined, so as to determine a corresponding relationship between the first user and the first position according to a click log of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first position, first target push information is determined according to the click log of each second user in the first reference user set, and then the determined first target push information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
In addition, the information pushing method proposed by the above embodiment of the present invention may further have the following additional technical features:
in an embodiment of the present invention, the determining the first target push information includes:
determining information corresponding to each second user in the first reference user set in the click logs of the first position as initial information to be pushed;
and acquiring first target push information according to the clicked times of each information in the initial information to be pushed.
In another embodiment of the present invention, after determining the first target recommendation information, the method further includes:
determining the release time of each piece of information in the first target recommendation information;
and sequencing the first target push information according to the release time of each piece of information in the first target recommendation information.
In another embodiment of the present invention, after determining the first reference user set, the method further includes:
determining a first interest vector of the first user and a second interest vector corresponding to each second user;
selecting a second reference user set from the first reference user set according to the similarity between the first interest vector and each second interest vector;
the determining the first target push information includes:
and determining target push information according to the click logs of the second users in the second reference user set.
In another embodiment of the present invention, the determining the first interest vector of the first user comprises:
and determining a first interest vector of the first user according to the click log of the first user.
In another embodiment of the present invention, the determining the correspondence between the first user and the first location includes:
determining the time information and the reading habit of the first user at the first position according to the click log of the first user at the first position;
and determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
In order to achieve the above object, an embodiment of a second aspect of the present invention provides an information pushing apparatus, including:
the first determining module is used for determining a first position where a first user is located currently;
the second determining module is used for determining the corresponding relation between the first user and the first position according to the click log of the first user;
a third determining module, configured to determine a first reference user set according to a corresponding relationship between the first user and the first location, where a corresponding relationship between each second user in the first reference user set and the first location is the same as a corresponding relationship between the first user and the first location;
the fourth determining module is used for determining first target push information according to the click logs of the second users in the first reference user set;
and the pushing module is used for pushing the first target pushing information to the first user.
In the information pushing apparatus provided in this embodiment, a first position where a first user is currently located is determined, so as to determine a corresponding relationship between the first user and the first position according to a click log of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first position, and first target pushing information is determined according to the click log of each second user in the first reference user set, and then the determined first target pushing information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
In addition, the information pushing apparatus provided in the above embodiment of the present invention may further have the following additional technical features:
in an embodiment of the invention, the fourth determining module includes:
the first determining subunit is configured to determine, as the initial information to be pushed, information corresponding to the click log of each second user in the first position in the first reference user set;
and the obtaining subunit is configured to obtain first target push information according to the clicked times of each piece of information in the initial information to be pushed.
In another embodiment of the present invention, the method further comprises:
a fifth determining module, configured to determine a publishing time of each piece of information in the first target recommendation information;
and the sorting module is used for sorting the first target push information according to the release time of each piece of information in the first target recommendation information.
In another embodiment of the present invention, the method further comprises:
a sixth determining module, configured to determine the first interest vector of the first user and the second interest vectors corresponding to the second users;
a selecting module, configured to select a second reference user set from the first reference user set according to each similarity between the first interest vector and each second interest vector;
the fourth determining module specifically includes:
and determining target push information according to the click logs of the second users in the second reference user set.
In another embodiment of the present invention, the sixth determining module specifically includes:
and determining a first interest vector of the first user according to the click log of the first user.
In another embodiment of the present invention, the third determining module includes:
the second determining subunit is used for determining the time information and the reading habit of the first user at the first position according to the click log of the first user at the first position;
and the third determining subunit is used for determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
To achieve the above object, an embodiment of a third aspect of the present invention provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor executes the computer program to implement the information pushing method according to the first aspect.
In the electronic device provided in this embodiment, a corresponding relationship between a first user and a first location is determined according to a click log of the first user by determining the current first location of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first location, first target push information is determined according to the click log of each second user in the first reference user set, and then the determined first target push information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
To achieve the above object, a fourth aspect of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method described in the first aspect of the present invention
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a schematic diagram illustrating a process of pushing information according to a location of a user in the related art;
FIG. 2 is a flow chart of an information pushing method according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating an embodiment of determining a correspondence between a first user and a first location;
FIG. 4 is a flow chart of an information pushing method according to another embodiment of the present invention;
FIG. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention;
FIG. 7 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
The embodiment of the invention provides an information pushing method, which mainly aims at the problems that in the prior art, a plurality of pieces of information which are not interested by users exist in information pushed to the users, so that the accuracy and the reliability of the pushed information are poor, and the good sensitivity of the users to information pushing clients is reduced.
The information pushing method determines the corresponding relation between a first user and a first position according to the click log of the first user by determining the current first position of the first user, then determines a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user and the first position in the first reference user set is the same as the corresponding relation between the first user and the first position, then determines first target pushing information according to the click log of each second user in the first reference user set, and pushes the determined first target pushing information to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
The information push method proposed by the embodiment of the present invention is described in detail below with reference to the accompanying drawings.
Fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention.
As shown in fig. 2, the information pushing method of the present invention may include the following steps:
Specifically, the information push method provided in this embodiment may be executed by an information push apparatus provided in the present invention, where the apparatus is configured in any information push client to implement control on information push by a user.
The information push client of the embodiment may be installed in any electronic Device, such as a smart phone, a Personal Digital Assistant (PDA), a tablet computer (PDA), and the like, which is not limited in this embodiment.
In this embodiment, the first location may be any location, such as an area where the first user frequently moves, for example: company, home, etc., or may be an area where the first user is not frequently active, such as a location of business trip, and is not particularly limited herein.
In a specific implementation, the embodiment may obtain the current first location of the first user through different positioning technologies configured by the electronic device used by the first user. In this embodiment, the positioning technology may be, but is not limited to: a Global Positioning System (GPS), a base station Location (LBS), a hotspot Location, and the like, which are not specifically limited in this embodiment.
In particular, since during actual use, the logs clicked by each user using the device may include multiple types, and when the user is in different positions, the types of the clicked logs may be greatly different. For example, the types of logs that user a frequently clicks when at a company are: literature, professional literature, etc., while user a frequently clicks on logs at home of the type: life information, entertainment information, etc.
Therefore, the embodiment may determine the corresponding relationship between the first user and the first position by analyzing the click log of the first user.
For example, if the log clicked by the user a is life information, it can be determined that the current user a corresponds to a home; if the log clicked by the user A is a literature type, it can be determined that the current user A corresponds to the company.
In a specific implementation, the corresponding relationship between the first user and the first location may be determined in a manner as described in fig. 3.
As shown in fig. 3, the determining the corresponding relationship between the first user and the first location in this embodiment may include the following steps:
step 301: and determining the time information and the reading habit of the first user at the first position according to the click log of the first user at the first position.
Step 302: and determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
Specifically, in the embodiment of the application, the corresponding relationship between the user and the position can be determined according to the time period and the reading habit of the user at each position.
For example, if the click log analysis of the first user a is categorized, the time period of the first user a at the first location is found to be 9 a.m.: 00-6 in the afternoon: 30, and the reading habits are mostly science and technology and culture, the first position can be determined as the working position of the first user.
For another example, if the click log analysis of the first user a is categorized, it is found that the time period of the first user a at the first location is 20 pm: 00-night 21: 00, most of the reading habits are social, entertainment and sports. The first location may be determined to be the first user's home.
Thus, it can be known from the above analysis that the present embodiment can be implemented according to the time period at a certain location being 20: 00-night 21: 00, and the reading habit is social, the position can be determined as the home of the user; and when the time period in the click log of a certain position is 9 a.m.: 00-6 in the afternoon: 30, and reading habits are mostly science and technology type and culture type, and the position can be determined to be the working position of the user.
Specifically, since the information pushing device may obtain the click logs of different users in different time periods from the server, in order to push accurate and reliable information to the first user, the information pushing device according to this embodiment may obtain, from the server, a plurality of second users having the same correspondence with the first user and the first location according to the correspondence between the first user and the first location, and construct the obtained plurality of second users as the first reference user set.
In order to ensure that the reliability of the acquired first reference user set is higher, the embodiment may acquire tens of thousands, even hundreds of thousands, of second users, which is not specifically limited in the embodiment.
For example, if the first user a corresponds to the first location: in this embodiment, the information pushing apparatus may obtain, from the server side, a plurality of second users having the same correspondence relationship as the first user according to the correspondence relationship, and use the plurality of second users having the same correspondence relationship as the first user and the first location as the first reference user set B.
Specifically, after the first reference user set is obtained, the embodiment may determine the probability of clicking different types of information by each second user in the first reference user set by analyzing the click log of each second user in the first reference user set, and then select different amounts of information from different types of information included in the click log as the first target push information according to the order from the highest probability to the lowest probability.
The number of the various types of information can be adaptively set according to the number of information that can be displayed by the electronic device, which is not specifically limited in this embodiment.
Or, in this embodiment, the information corresponding to the click log of each second user in the first position in the first reference user set may be determined as the initial information to be pushed, and then the first target push information may be obtained according to the number of times that each second user clicks on each information in the initial information to be pushed.
That is to say, in this embodiment, the information in the click logs of the second users may be sorted according to the number of times of clicks, and the information with the largest number of times of clicks is preferentially pushed to the first user, so that the first user can acquire the current hot information of the location, and thus the user is helped to acquire the required information timely and accurately, and the user requirements are met.
For example, if the first reference user set includes 10 second users, which are X1, X2, and X3 … … X10, and the click log of the 10 second users at the first location is analyzed, it is determined that there are six pieces of information clicked by the 10 second users at the first location, where the number of times of clicking the first piece of information is 13, the number of times of clicking the second piece of information is 5, the number of times of clicking the third piece of information is 6, the number of times of clicking the fourth piece of information is 9, the number of times of clicking the fifth piece of information is 3, and the number of times of clicking the sixth piece of information is 4, the six pieces of information may be sorted and pushed to the first user a according to the number of times of clicking.
Further, in an actual scene, some information with a long release time exists in the first target push information acquired by the information push device, and the attention of the information with a long release time is relatively low compared with that of the user. Therefore, in this embodiment, if the information with a longer release time is preferentially arranged in front of other information and pushed to the user, the user cannot acquire the information with strong real-time performance at the first time, which causes dissatisfaction of the user on the pushed information and influences user experience.
To avoid this, in this embodiment, after the first target push information is determined, the publishing time of each piece of information in the first target push information may be determined, and then the first target push information is sorted according to the publishing time of each piece of information in the first target push information, so that the information with the latest publishing time can be preferentially pushed to the user, the user can obtain the latest information in fewer operations, and the freshness of the recommendation information is effectively ensured.
For example, if the first target push message includes 5 messages, and the release times of the 5 messages are: 23 days in 2017, 12 and 5 days in 2016, 14 days in 2017, 12 and 4 days in 2017 and 6 days in 2017, according to the information release time, the information of the 12 and 4 days in 2017, the 14 days in 2017 and 10 and the second days in 2017, the information of the 6 days in 2017 and 6 days in 2017, the fourth information of the 2 and 23 days in 2017 and the fifth information of the 5 days in 2016 and 12 and 5 days in 2016 are ranked and then pushed to the user. Therefore, after receiving the pushed information, the user can preferentially check the information with the latest release time, the user requirements are met, and the user experience is improved.
In the information push method provided in this embodiment, a first position where a first user is currently located is determined, so as to determine a corresponding relationship between the first user and the first position according to a click log of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first position, first target push information is determined according to the click log of each second user in the first reference user set, and then the determined first target push information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
Through the analysis, the first reference user set is determined according to the corresponding relation between the first user and the first position, then the first target push information is determined according to the click logs of the second users in the first reference user set, and the first target push information is pushed to the first user. In specific implementation, because the interests of the second users in the obtained first reference user set may be different from the interests of the first users, in order to accurately obtain recommendation information in which the users are interested, the embodiment may further screen the first reference user set according to the interest vectors of the users, determine target push information according to the screened first reference user set (i.e., the second reference user set), and push the target push information to the first user. The following describes in detail a process of filtering the first reference user set in the information pushing method according to the present invention with reference to fig. 4.
Fig. 4 is a flowchart of an information pushing method according to another embodiment of the present invention.
As shown in fig. 4, the information pushing method according to the embodiment of the present invention may include the following steps:
Specifically, in order to further improve the accuracy and reliability of information push for the first user, in this embodiment, after the first reference user set is determined, the first interest vector of the first user may also be determined according to the click log of the first user, and the second interest vector corresponding to each second user is determined according to the click log of each second user in the first reference user set.
In this embodiment, the click log of the first user and the interest vectors of the second users may be divided into multiple dimensions according to the types of information, such as a social category, a military category, a scientific category, an entertainment category, and the like.
In a specific implementation, the click log of the first user is analyzed to calculate which type of information the first user browses in the click log has the highest probability, and then the type with the highest probability is determined as the first interest vector.
For example, the click log of the first user a includes: and if the information pushing device calculates the probability values of the information of all types in the social category, the military category and the entertainment category to be 45%, 23% and 32%, the first interest vector of the first user A can be determined to be the social category.
Similarly, the determination method of the second interest vector corresponding to each second user in the first reference user set is the same as the determination method of the first interest vector of the first user, and is not described in detail herein.
Or determining the click probability of the first user on various information according to the click log of the first user, and thus determining the first interest vector corresponding to the first user according to the click probability of various information.
For example, if the interest vector is a 4-dimensional vector as follows: social, military, scientific and entertainment, and after analyzing the click log of the first user a, it is found that the probability that the first user a clicks on the social information is 45%, the probability of the military is 23%, and the probability of the scientific and technical is 32%, then it can be determined that the first interest vector of the first user a is [0.45, 0.23, 0.32, 0 ].
In a specific implementation, the similarity between the first interest vector and each second interest vector may be calculated in the following manners, for example, as follows:
the first method is as follows: and calculating each similarity between the first interest vector and each second interest vector by using the Euclidean distance.
For example, if the first interest vector of the first user is [0.2, 0.4 ]]The number of the second users is 3, and the second interest vectors corresponding to the second users are [0.1, 0.5, 0.4 ] respectively]、[0.2、0.2、0.6]、[0.4、0.1、0.5]Then, using the euclidean distance formula:
that is, the similarity between the first interest vector of the first user and each of the second interest vectors corresponding to the 3 second users can be calculated, and is respectively 0.14 and 028, 0.47, then it can be determined that the 3 rd second user has the greatest similarity to the first user, and therefore the 3 rd second user can be selected as the reference user in the second reference user set.
The second method comprises the following steps: and calculating each similarity between the first interest vector and each second interest vector by utilizing the cosine of the included angle.
It should be noted that the two manners of calculating each similarity between the first interest vector and each second interest vector are only exemplary, and the present invention is not limited thereto.
And step 406, determining target push information according to the click logs of the second users in the second reference user set.
Specifically, in the embodiment, after the second reference user set is selected from the first reference user set, click information of each second user at the first position in the second reference user set can be directly used as target push information and pushed to the first user; or the target push information may be pushed to the user after the information in the click log of each second user in the second reference user set is clicked or after the information is sorted according to each information distribution time, which is not specifically limited in this embodiment.
In the information push method provided in this embodiment, a first position where a first user is currently located is determined, so as to determine a corresponding relationship between the first user and the first position according to a click log of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first position, a first interest vector of the first user and a second interest vector corresponding to each second user are determined, then a second reference user set is selected from the first reference user set according to each similarity between the first interest vector and each second interest vector, and target push information is determined according to the click log of each second user in the second reference user set, and the target push information is pushed to the first user. Therefore, the accuracy and the reliability of information pushing to the user are further improved, and the user experience is improved.
An information pushing apparatus proposed by an embodiment of the present invention is described below with reference to the drawings.
Fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention.
Referring to fig. 5, the information push apparatus includes: a first determining module 11, a second determining module 12, a third determining module 13, a fourth determining module 14, and a pushing module 15.
The first determining module 11 is configured to determine a first location where the first user is currently located;
the second determining module 12 is configured to determine, according to the click log of the first user, a corresponding relationship between the first user and the first location;
the third determining module 13 is configured to determine a first reference user set according to a corresponding relationship between the first user and the first location, where a corresponding relationship between each second user in the first reference user set and the first location is the same as a corresponding relationship between the first user and the first location;
the fourth determining module 14 is configured to determine first target push information according to the click logs of the second users in the first reference user set;
the pushing module 15 is configured to push the first target pushing information to the first user.
Further, as shown in fig. 6, in another embodiment of the present invention, the fourth determining module 14 includes: a first determining subunit 141 and an acquiring subunit 142.
The first determining subunit 141 is configured to determine, as the initial information to be pushed, information corresponding to the click log of each second user in the first position in the first reference user set;
the obtaining subunit 142 is configured to obtain first target push information according to the clicked times of each piece of information in the initial information to be pushed.
Further, as shown in fig. 7, in another embodiment of the present invention, the information recommendation apparatus of the present invention further includes: a fifth determination module 16 and a sorting module 17.
The fifth determining module 16 is configured to determine a publishing time of each piece of information in the first target recommendation information;
the sorting module 17 is configured to sort the first target push information according to the release time of each piece of information in the first target recommendation information.
Further, in another embodiment of the present invention, the information recommendation apparatus of the present invention further includes: a sixth determining module and a selecting module.
The sixth determining module is configured to determine a first interest vector of the first user and a second interest vector corresponding to each second user;
the selection module is used for selecting a second reference user set from the first reference user set according to each similarity between the first interest vector and each second interest vector;
the fourth determining module 14 specifically includes:
and determining target push information according to the click logs of the second users in the second reference user set.
In another embodiment of the present invention, the sixth determining module 18 of the present invention specifically includes: and determining a first interest vector of the first user according to the click log of the first user.
In another embodiment of the present invention, the third determining module 13 of the present invention includes: a second determining subunit and a third determining subunit.
The second determining subunit is configured to determine, according to the click log of the first user at the first location, time information and a reading habit of the first user at the first location;
and the third determining subunit is used for determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
It should be noted that, for the implementation process and the technical principle of the information pushing apparatus in this embodiment, reference is made to the foregoing explanation of the information pushing method in the embodiment of the first aspect, and details are not described here again.
In the information pushing apparatus provided in this embodiment, a first position where a first user is currently located is determined, so as to determine a corresponding relationship between the first user and the first position according to a click log of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first position, and first target pushing information is determined according to the click log of each second user in the first reference user set, and then the determined first target pushing information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
In order to implement the above embodiments, the present invention further provides an electronic device.
Fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
As shown in fig. 8, the electronic device 20 includes: the information pushing method includes a memory 21, a processor 22, and a computer program stored on the memory 21 and executable on the processor 22, where the processor 22 executes the program to implement the information pushing method described in the first embodiment. The information pushing method comprises the following steps: determining a first position where a first user is currently located; determining the corresponding relation between the first user and the first position according to the click log of the first user; determining a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user in the first reference user set and the first position is the same as the corresponding relation between the first user and the first position; determining first target push information according to the click logs of the second users in the first reference user set; and pushing the first target push information to the first user.
It should be noted that, for the implementation process and the technical principle of the electronic device of this embodiment, reference is made to the foregoing explanation of the information pushing method described in the embodiment of the first aspect, and details are not described here again.
In the electronic device provided in this embodiment, a corresponding relationship between a first user and a first location is determined according to a click log of the first user by determining the current first location of the first user, then a first reference user set is determined according to the corresponding relationship between the first user and the first location, first target push information is determined according to the click log of each second user in the first reference user set, and then the determined first target push information is pushed to the first user. Therefore, the information pushed to the user is determined according to the click logs of other users with the same geographical position relationship with the user, so that the accuracy and the reliability of information pushing are improved, the good feeling of the user to the information pushing client is improved, and the user experience is improved.
To achieve the above object, the present invention further provides a computer-readable storage medium.
Wherein the computer-readable storage medium has stored thereon a computer program which, when being executed by a processor, implements the information push method according to the embodiment of the first aspect. The information pushing method comprises the following steps: determining a first position where a first user is currently located; determining the corresponding relation between the first user and the first position according to the click log of the first user; determining a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user in the first reference user set and the first position is the same as the corresponding relation between the first user and the first position; determining first target push information according to the click logs of the second users in the first reference user set; and pushing the first target push information to the first user.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (14)
1. An information pushing method, comprising:
determining a first position where a first user is currently located;
determining a corresponding relation between the first user and the first position according to the click log of the first user, wherein the types of the clicked logs are different when the first user is at different positions;
determining a first reference user set according to the corresponding relation between the first user and the first position, wherein the corresponding relation between each second user in the first reference user set and the first position is the same as the corresponding relation between the first user and the first position;
determining first target push information according to the click logs of the second users in the first reference user set;
and pushing the first target push information to the first user.
2. The method of claim 1, wherein the determining the first targeted push information comprises:
determining information corresponding to each second user in the first reference user set in the click logs of the first position as initial information to be pushed;
and acquiring first target push information according to the clicked times of each information in the initial information to be pushed.
3. The method of claim 2, wherein after determining the first target recommendation information, further comprising:
determining the release time of each piece of information in the first target recommendation information;
and sequencing the first target push information according to the release time of each piece of information in the first target recommendation information.
4. The method of claim 1, wherein after determining the first set of reference users, further comprising:
determining a first interest vector of the first user and a second interest vector corresponding to each second user;
selecting a second reference user set from the first reference user set according to the similarity between the first interest vector and each second interest vector;
the determining the first target push information includes:
and determining target push information according to the click logs of the second users in the second reference user set.
5. The method of claim 4, wherein the determining the first interest vector of the first user comprises:
and determining a first interest vector of the first user according to the click log of the first user.
6. The method of any of claims 1-5, wherein said determining the correspondence of the first user to the first location comprises:
determining the time information and the reading habit of the first user at the first position according to the click log of the first user at the first position;
and determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
7. An information pushing apparatus, comprising:
the first determining module is used for determining a first position where a first user is located currently;
the second determining module is used for determining the corresponding relation between the first user and the first position according to the clicked log of the first user, wherein the types of the clicked logs are different when the first user is at different positions;
a third determining module, configured to determine a first reference user set according to a corresponding relationship between the first user and the first location, where a corresponding relationship between each second user in the first reference user set and the first location is the same as a corresponding relationship between the first user and the first location;
the fourth determining module is used for determining first target push information according to the click logs of the second users in the first reference user set;
and the pushing module is used for pushing the first target pushing information to the first user.
8. The apparatus of claim 7, wherein the fourth determination module comprises:
the first determining subunit is configured to determine, as the initial information to be pushed, information corresponding to the click log of each second user in the first position in the first reference user set;
and the obtaining subunit is configured to obtain first target push information according to the clicked times of each piece of information in the initial information to be pushed.
9. The apparatus of claim 8, further comprising:
a fifth determining module, configured to determine a publishing time of each piece of information in the first target recommendation information;
and the sequencing module is used for sequencing the first target push information according to the release time of each piece of information in the first target push information.
10. The apparatus of claim 7, further comprising:
a sixth determining module, configured to determine the first interest vector of the first user and the second interest vectors corresponding to the second users;
a selecting module, configured to select a second reference user set from the first reference user set according to each similarity between the first interest vector and each second interest vector;
the fourth determining module specifically includes:
and determining target push information according to the click logs of the second users in the second reference user set.
11. The apparatus of claim 10, wherein the sixth determining module specifically comprises:
and determining a first interest vector of the first user according to the click log of the first user.
12. The apparatus of any of claims 7-11, wherein the third determining module comprises:
the second determining subunit is used for determining the time information and the reading habit of the first user at the first position according to the click log of the first user at the first position;
and the third determining subunit is used for determining the corresponding relation between the first user and the first position according to the time information and the reading habit of the first user at the first position.
13. An electronic device comprising a memory, a processor and a computer program stored on the memory and running on the processor, wherein the processor executes the program to implement the information pushing method according to any one of claims 1 to 6.
14. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information push method according to any one of claims 1 to 6.
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| CN110458610B (en) * | 2019-07-23 | 2022-08-12 | 北京梧桐车联科技有限责任公司 | Information processing method and device, vehicle and storage medium |
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