CN104410906A - Detection method and detection device for video playing behavior - Google Patents

Detection method and detection device for video playing behavior Download PDF

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Publication number
CN104410906A
CN104410906A CN201410659753.3A CN201410659753A CN104410906A CN 104410906 A CN104410906 A CN 104410906A CN 201410659753 A CN201410659753 A CN 201410659753A CN 104410906 A CN104410906 A CN 104410906A
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China
Prior art keywords
video
behavior
broadcasting
record
preset time
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CN201410659753.3A
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Chinese (zh)
Inventor
杨倩
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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Priority to CN201410659753.3A priority Critical patent/CN104410906A/en
Publication of CN104410906A publication Critical patent/CN104410906A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity

Abstract

The invention discloses a detection method and a detection device for a video playing behavior. The method comprises the steps of acquiring playing log and duration of a video, wherein the playing log comprises playing record comprising start playing time and end playing time of the video; detecting whether the duration of the video is longer than a first preset time; if the duration of the video is longer than the first preset time, detecting whether the playing duration of the video is shorter than a second preset time, wherein the playing duration of the video is the difference value of the end playing time and the start playing time of the video, and the second preset time is shorter than the first preset time; and if the playing duration of the video is shorter than the second preset time, confirming a playing behavior of the video as an escape behavior. Through adoption of the detection method, the problem that the playing behavior of the video cannot be analyzed accurately in the prior art is solved.

Description

The detection method of video playback behavior and device
Technical field
The present invention relates to internet arena, in particular to a kind of detection method and device of video playback behavior.
Background technology
The fast development of Internet technology, makes Web TV (such as IPTV, digital video broadcasting TV, internet television etc.) be widely used.Web TV can gather user watched receipt by Set Top Box, by the statistical analysis of the user watched data to Web TV, can obtain the broadcasting time of the program that this Web TV is play.Prior art can only obtain this network TV program in the broadcasting behavior of playing the moment by the broadcasting time of network TV program, can not carry out accurate analysis to the behavior of playing of the entirety of this network TV program.Such as, this network TV program is not 0 at the first broadcasting time playing the moment of network TV program, the broadcasting time in the broadcasting moment after the first broadcasting moment of network TV program is all 0, has namely only play the video content that first of network TV program plays the moment.For this situation, prior art still thinks that the broadcasting behavior of this Web TV is normal play behavior, will have a strong impact on the analysis result that this network TV program attracts spectators' degree like this.
For the broadcasting behavioural analysis inaccurate problem of prior art to video, at present effective solution is not yet proposed.
Summary of the invention
Main purpose of the present invention is the detection method and the device that provide a kind of video playback behavior, to solve the broadcasting behavioural analysis inaccurate problem of prior art to video.
To achieve these goals, according to an aspect of the present invention, a kind of detection method of video playback behavior is provided.The detection method of this video playback behavior comprises: obtain the broadcasting daily record of video and obtain the duration of video, wherein, plays daily record and comprises broadcasting record, play the initial reproduction time that record comprises video, the end reproduction time of video; Whether the duration detecting video is greater than the first Preset Time; If detect that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time; If detect that the playing duration of video is less than the second Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out.
Further, after whether the duration detecting video is greater than the first Preset Time, the detection method of this video playback behavior also comprises: if detect that the duration of video is not more than the first Preset Time, whether the playing duration detecting video is less than the 3rd Preset Time, wherein, the 3rd Preset Time is less than the second Preset Time; If detect that the playing duration of video is less than the 3rd Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out.
Further, detecting that the playing duration of video is less than the 3rd Preset Time, after the broadcasting behavior of video is defined as the behavior of jumping out, the detection method of this video playback behavior also comprises: the broadcasting record in the broadcasting daily record of traversal video; The broadcasting record of video is converted into the broadcasting behavior record of video, wherein, the broadcasting behavior record of video comprises the user ID of the user of displaying video, the broadcasting behavior that user ID is corresponding; By the broadcasting behavior record of video stored in the first presetting database.
Further, by the broadcasting behavior record of video stored in the first presetting database in after, the detection method of this video playback behavior also comprises: travel through the first presetting database; The broadcasting behavior record with identical broadcasting behavior corresponding for same user ID is merged; The broadcasting behavior record of the video after merging is sorted according to user ID.
Further, after being sorted according to user ID by the broadcasting behavior record of the video after merging, the detection method of this video playback behavior also comprises: travel through the first presetting database after according to user ID sequence; The broadcasting behavior calculating video is the number of the user ID of behavior of jumping out.
Further, the duration obtaining video comprises: the title of searching video from the second presetting database, wherein, is previously stored with the title of video, the duration of the video corresponding with the title of video in the second presetting database; The duration of the video that the title of video is corresponding is determined in the second presetting database.
To achieve these goals, according to a further aspect in the invention, a kind of checkout gear of video playback behavior is provided.The checkout gear of this video playback behavior comprises: the first acquisition module, for obtaining the broadcasting daily record of video and obtaining the duration of video, wherein, play daily record and comprise broadcasting record, play the initial reproduction time that record comprises video, the end reproduction time of video; Whether first detection module, be greater than the first Preset Time for the duration detecting video; Second detection module, for when detecting that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time; First determination module, if for detecting that the playing duration of video is less than the second Preset Time, be defined as the broadcasting behavior of video the behavior of jumping out.
Further, the checkout gear of this video playback behavior also comprises: the 3rd detection module, and for when detecting that the duration of video is not more than the first Preset Time, whether the playing duration detecting video is less than the 3rd Preset Time, wherein, the 3rd Preset Time is less than the second Preset Time; Second determination module, if for detecting that the playing duration of video is less than the 3rd Preset Time, be defined as the broadcasting behavior of video the behavior of jumping out.
Further, the checkout gear of this video playback behavior also comprises: the first spider module, for traveling through the broadcasting record in the broadcasting daily record of video; Conversion module, for the broadcasting record of video being converted into the broadcasting behavior record of video, wherein, the broadcasting behavior record of video comprises the user ID of the user of displaying video, the broadcasting behavior that user ID is corresponding; Memory module, for by the broadcasting behavior record of video stored in the first presetting database.
Further, the checkout gear of this video playback behavior also comprises: the second spider module, for traveling through the first presetting database; Merge module, for being merged by the broadcasting behavior record with identical broadcasting behavior corresponding for same user ID; Order module, for sorting the broadcasting behavior record of the video after merging according to user ID; 3rd spider module, for traveling through the first presetting database after according to user ID sequence; Computing module, for calculating the number that the broadcasting behavior of video is the user ID of behavior of jumping out.
By the present invention, adopt the broadcasting daily record obtaining video and the duration obtaining video, wherein, play daily record and comprise broadcasting record, play the initial reproduction time that record comprises video, the end reproduction time of video; Whether the duration detecting video is greater than the first Preset Time; If detect that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time; If detect that the playing duration of video is less than the second Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out, solves the broadcasting behavioural analysis inaccurate problem of prior art to video.This invention is by the playing duration of the duration and video that compare video, and that draws video jumps out behavior, by the quantitative statistics of the behavior of jumping out to video, and then reaches the degree effect that this video of accurate analysis attracts user.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the first embodiment of detection method according to video playback behavior of the present invention;
Fig. 2 is the flow chart of the second embodiment of detection method according to video playback behavior of the present invention;
Fig. 3 is the schematic diagram of the first embodiment of checkout gear according to video playback behavior of the present invention; And
Fig. 4 is the schematic diagram of the second embodiment of checkout gear according to video playback behavior of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The application's scheme is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present application, technical scheme in the embodiment of the present application is clearly and completely described, obviously, described embodiment is only the embodiment of the application's part, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all should belong to the scope of the application's protection.
It should be noted that, term " first ", " second " etc. in the specification of the application and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged, in the appropriate case so that the embodiment of the application described herein.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
The present invention aims to provide a kind of detection method and device of video playback behavior.
Fig. 1 is the flow chart of the first embodiment of detection method according to video playback behavior of the present invention.As shown in Figure 1, the detection method of this video playback behavior comprises following step S101 to step S104:
Step S101, obtains the broadcasting daily record of video and obtains the duration of video.
Preferably the video playback behavior of Web TV is analyzed in this embodiment, Web TV can comprise IPTV, digital video broadcasting TV, internet television etc., preferably adopt IPTV in this embodiment, utilize the Set Top Box collection of this IPTV and return the broadcasting daily record of user's displaying video.The broadcasting daily record of video is play by this video one or more of that record forms, wherein, the broadcasting record of this video comprises the initial reproduction time of this video, the end reproduction time of this video and play the information such as user ID corresponding to the user of this video.Obtain the broadcasting record of video mainly in order to obtain the initial reproduction time of video and the end reproduction time of video from the broadcasting record of video, thus obtain the playing duration of video, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video.
The duration obtaining video in the detection method of the video playback behavior of this embodiment comprises: the title of searching video from the second presetting database, wherein, is previously stored with the title of video in the second presetting database, the duration of the video corresponding with the title of video; The duration of the video that the title of video is corresponding is determined in the second presetting database.Consider that the duration of different videos may be different, so store the corresponding relation of video name and video duration in the second presetting database, this embodiment, by the title of video and corresponding being stored in the second presetting database of the duration of video, is convenient to the duration of direct quick obtaining video.
Preferably, the broadcasting daily record of the video in the detection method of the video playback behavior of this embodiment and the duration of video are stored in two databases respectively, or are stored in two tables of data in a database.The broadcasting daily record of video and the duration of video separate to store to be beneficial to from database, obtain the broadcasting record of video and the duration of video quickly and easily respectively by this embodiment.Such as, this video is preferably one grade of variety show, and the duration searching this variety show from the second presetting database is 90 minutes.This variety show has 10 to play record in the broadcasting daily record on January 1st, 2014, wherein, every bar plays the initial reproduction time all storing this variety show in record, terminate reproduction time and play user ID corresponding to the user of this variety show, according to the initial reproduction time of this variety show with terminate reproduction time and can determine that every bar plays the playing duration of this variety show in record.
Step S102, whether the duration detecting video is greater than the first Preset Time.
Obtain the duration of this video from the second presetting database after, the duration of this video is detected, judge whether the duration of this video is greater than the first Preset Time.Wherein, the first Preset Time analysis demand concrete according to user can have different time values, preferably, the first Preset Time chosen is less than the duration of this video, if the first Preset Time chosen is greater than the duration of this video, then lose the meaning duration of the first Preset Time to video being set and detecting.Such as, the first Preset Time can be 5 minutes, also can be 10 minutes.In this embodiment, the first Preset Time is preferably 5 minutes.If the duration of the video obtained from the first presetting database (such as this video is one grade of variety show) is 90 minutes, then judge that the duration of this video is greater than the first Preset Time by detecting; If the duration of the video obtained from the first presetting database (such as this video is an advertisement) is 3 minutes, then judge that the duration of this video is less than the first Preset Time by detecting.
Step S103, if detect that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time.
When detecting that the duration of video is greater than the first Preset Time, then detect the playing duration of video and the relation of the second Preset Time.Wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time.Such as, the first Preset Time is 5 minutes, and because the second Preset Time is less than the first Preset Time, then the second Preset Time can be 3 minutes, and the size of the second Preset Time is also determine according to the concrete analysis demand of user.This video is one grade of variety show, the duration searching this variety show from the second database is 90 minutes, duration (90 minutes) through detecting this video is greater than the first Preset Time (5 minutes), choose any one in 10 broadcasting records of this variety show from step 1 in the broadcasting daily record on January 1st, 2014 and play record, according to the initial reproduction time of this variety show with terminate the playing duration that reproduction time can obtain this variety show, be the end reproduction time of this variety show and the difference of initial reproduction time.Every bar play the video in record initial reproduction time and terminate reproduction time can be different, then every bar play the playing duration of the video in record also can be different.The playing duration of such as this variety show is 2 minutes, then can obtain the playing duration (2 minutes) of this variety show and the magnitude relationship of the second Preset Time (3 minutes) by detecting, namely the playing duration (2 minutes) of this variety show is less than the second Preset Time (3 minutes).
Step S104, if detect that the playing duration of video is less than the second Preset Time, is defined as the broadcasting behavior of video the behavior of jumping out.
When detecting that the playing duration of video is less than the second Preset Time, example in such as step S103, then the video playback behavior of user corresponding for the user ID of this broadcasting record record is defined as the behavior of jumping out, namely the user that the user ID of this broadcasting record record is corresponding only plays the sub-fraction content of this video, in order to the broadcasting behavior of accurate analysis video, the video playback behavior of this having been play the user of the sub-fraction content of video is defined as the behavior of jumping out.Such as this user found that this video was not the content oneself liked in first minute of this video of viewing, finish the broadcasting of this video immediately, then this user behavior is defined as the behavior of jumping out by the detection method of the video playback behavior of this embodiment, does not record user corresponding to this user ID when adding up the number of users of this video.The detection method of the video playback behavior of this embodiment is by comparing the duration of this video and the playing duration of this video, determine the broadcasting behavior of video exactly, improve the accuracy of the testing result of video playback behavior, be conducive to being analyzed accurately the carrying out of this video by user's favorable rating by video playback behavioral value result.
Preferably, when detecting that the duration of video is less than the first Preset Time, the detection method of the video playback behavior of this embodiment also comprises the playing duration detecting video and whether is less than the 3rd Preset Time, wherein, 3rd Preset Time is less than the second Preset Time, 3rd Preset Time is also determine according to the concrete analysis demand of user, and the 3rd Preset Time is less than the second Preset Time.Preferably the 3rd Preset Time is defined as 10% of the first Preset Time in this embodiment.Such as, when the first Preset Time is 5 minutes, when the second Preset Time is 3 minutes, then the 3rd Preset Time is 0.5 minute.When detecting that (such as this video is an advertisement to the duration of video, its duration is 3 minutes) when being less than the first Preset Time (5 minutes), the playing duration detecting video is needed whether to be less than the 3rd Preset Time (0.5 minute), if detect that the playing duration (playing duration of such as this advertisement only has 0.1 minute) of video is less than the 3rd Preset Time (0.5 minute), then the broadcasting behavior of video is defined as the behavior of jumping out.The detection method of the video playback behavior of this embodiment is when the duration of video is less than the first Preset Time, by judging whether the playing duration of this video is less than the 3rd Preset Time and makes the judgement scheme of the broadcasting behavior of video more complete, thus reach the effect of accurate analysis video playback behavior.
The detection method of the video playback behavior of this embodiment adopts and obtains the broadcasting daily record of video and the duration of video, wherein, plays daily record and comprises broadcasting record, play the initial reproduction time that record comprises video, the end reproduction time of video; Whether the duration detecting video is greater than the first Preset Time; If detect that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time; If detect that the playing duration of video is less than the second Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out, solves the broadcasting behavioural analysis inaccurate problem of prior art to video, make the testing result of the broadcasting behavior to video more accurate.
Fig. 2 is the flow chart of the second embodiment of detection method according to video playback behavior of the present invention.As shown in Figure 2, the detection method of this video playback behavior comprises following step S201 to step S209:
Step S201 to step S104, with above-mentioned steps S101 to step S104.
Step S205, the broadcasting record in the broadcasting daily record of traversal video, is converted into the broadcasting behavior record of video by the broadcasting record of video.
By the first embodiment of the detection method of the video playback behavior of this invention, the video playback behavior of the user that the user ID that records in the broadcasting record in the broadcasting daily record of video is corresponding can be determined.According to the detection method of the video playback behavior of this invention first embodiment, broadcasting record in the broadcasting daily record of traversal video, determines that every bar plays the video playback behavior of the user that user ID is corresponding in record.After the video playback behavior having determined the user that user ID is corresponding in every bar broadcasting record in broadcasting daily record, the broadcasting record of video is converted into the broadcasting behavior record of video, wherein, the broadcasting behavior record of video comprises the user ID of the user of displaying video, the broadcasting behavior that user ID is corresponding, this broadcasting behavior may be normal play behavior, also may be the behavior of jumping out.Such as, playing the user ID stored in Article 1 broadcasting record in Japan and China is user A, the video playback behavior of this user A is the behavior of jumping out to utilize the detection method of the video playback behavior of this invention first embodiment to determine, then playing playing Japan-China Article 1 the broadcasting behavior record that record is converted into this video, in this broadcasting behavior record, storing user A and the video playback behavior (jumping out behavior) corresponding to this user A.Travel through all broadcasting records of this video according to identical method, all broadcasting records are converted into broadcasting behavior record.
Step S206, by the broadcasting behavior record of video stored in the first presetting database.
Broadcasting record in the broadcasting daily record of this video of traversal, is converted into broadcasting record after playing behavior record, is stored in the first presetting database by the broadcasting behavior record after all conversions.A drilling can be stored in this first presetting database and put behavior record, many drillings also can be had to put behavior record.Wherein, every drilling is put in behavior record and is stored the user ID video playback behavior corresponding with this user ID.Same user ID a corresponding drilling can put behavior record, also corresponding many drillings can put behavior record.The video playback behavior that many drillings corresponding to same user ID are put in behavior record may be identical.Video playback behavior is stored separately and is beneficial to rapidly to the statistical analysis of the number of users of same video playback behavior.Such as, the broadcasting daily record of this video comprises 10 and plays records, and correspondingly the first presetting database comprises 10 drillings and puts behavior record.Behavior record is put in this 10 drilling can a corresponding user ID, also can corresponding multiple user ID.The corresponding a kind of video playback behavior of each user ID.
Step S207, travels through the first presetting database, is merged by the broadcasting behavior record with identical broadcasting behavior corresponding for same user ID.
By the broadcasting behavior record of video stored in the first presetting database after, the broadcasting behavior record with identical broadcasting behavior corresponding for same user ID is carried out duplicate removal process, and the broadcasting behavior record with identical broadcasting behavior corresponding by same user ID merges.Such as, in the first presetting database, the broadcasting behavior record that user A is corresponding has 3, its video playback behavior is respectively the behavior of jumping out, jump out behavior, normal play behavior, then two drillings being behavior of jumping out by video playback behavior corresponding for user A are put behavior record and are merged, merge into a drilling and put behavior record, this drilling is put behavior record and is comprised video playback behavior (jumping out behavior) corresponding to user A and user A.The broadcasting behavior record with identical broadcasting behavior corresponding for same user ID in first presetting database is associated with and is beneficial to the user that accurate statistics has an identical broadcasting behavior and represents corresponding number of users, thus reach the effect of this video of accurate analysis by the favorable rating of user.
Step S208, sorts the broadcasting behavior record of the video after merging according to user ID.
After the broadcasting behavior record with identical broadcasting behavior corresponding to the same user ID in the first presetting database merges, the broadcasting behavior record of the video after merging is sorted according to user ID, the broadcasting behavior record of the video after this embodiment can be combined according to user ID carries out ascending order arrangement, and the broadcasting behavior record of the video after also can being combined according to user ID carries out descending.The broadcasting behavior record of the video after merging is carried out statistical computation fast according to the user ID broadcasting behavior record be conducive in the first presetting database that carries out sorting by the detection method of the video playback behavior of this embodiment.
Step S209, travel through the first presetting database after according to user ID sequence, the broadcasting behavior calculating video is the number of the user ID of behavior of jumping out.
After carrying out duplicate removal and merging treatment to the broadcasting behavior record in the first presetting database, to the broadcasting behavior of the video in the first presetting database for the behavior of jumping out is added up, the broadcasting behavior calculating video is the number of the user ID of behavior of jumping out.The detection method of the video playback behavior of this embodiment is the number of the user ID of behavior of jumping out by the broadcasting behavior of statistical computation video, the degree weighing video attraction user is made to have had the index quantized, if the broadcasting behavior of video is that the number of the user ID of behavior of jumping out is more, then illustrate that the content of this video attracts user not, also need to strengthen; If the broadcasting behavior of video is that the number of the user ID of behavior of jumping out is less, then illustrate that the quality of this video is high, attractive.Be that the number of the user ID of behavior of jumping out can attract the degree of user by this video of accurate analysis by adding up the broadcasting behavior of video, thus determine adjustment or the choice of video, make the layout of video frequency program more reasonable.Such as, the first presetting database comprises 10 drillings and puts behavior record, and wherein, behavior record is put in corresponding 3 drillings of user A, and video playback behavior is respectively the behavior of jumping out, and jumps out behavior, normal play behavior; Behavior record is put in corresponding 2 drillings of user B, and video playback behavior is respectively the behavior of jumping out, normal play behavior; Behavior record is put in corresponding 4 drillings of user C, and video playback behavior is respectively the behavior of jumping out, and jumps out behavior, normal play behavior, normal play behavior; Behavior record is put in corresponding 1 drilling of user D, and video playback behavior is respectively the behavior of jumping out.Entered to the broadcasting behavior record in the first presetting database carry out duplicate removal and sequence process after, broadcasting behavior record in first presetting database becomes: behavior record is put in corresponding 2 drillings of user A, video playback behavior is respectively the behavior of jumping out, normal play behavior; Behavior record is put in corresponding 2 drillings of user B, and video playback behavior is respectively the behavior of jumping out, normal play behavior; Behavior record is put in corresponding 2 drillings of user C, and video playback behavior is respectively the behavior of jumping out, normal play behavior; Behavior record is put in corresponding 1 drilling of user D, and video playback behavior is respectively the behavior of jumping out.Carry out statistical computation to the user ID that the broadcasting behavior of video in the first presetting database is behavior of jumping out, the broadcasting behavior obtaining video is the number of the user ID of behavior of jumping out is 4, is respectively user A, user B, user C and user D.
The detection method of the video playback behavior of this embodiment adopts and obtains the broadcasting daily record of video and the duration of video; Whether the duration detecting video is greater than the first Preset Time; If detect that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time; If detect that the playing duration of video is less than the second Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out; If detect that the duration of video is not more than the first Preset Time, whether the playing duration detecting video is less than the 3rd Preset Time; If detect that the playing duration of video is less than the 3rd Preset Time, the broadcasting behavior of video is defined as the behavior of jumping out; Broadcasting record in the broadcasting daily record of traversal video; The broadcasting record of video is converted into the broadcasting behavior record of video, wherein, the broadcasting behavior record of video comprises the user ID of the user of displaying video, the broadcasting behavior that user ID is corresponding; By the broadcasting behavior record of video stored in the first presetting database; Travel through the first presetting database; The broadcasting behavior record with identical broadcasting behavior corresponding for same user ID is merged; The broadcasting behavior record of the video after merging is sorted according to user ID; Travel through the first presetting database after according to user ID sequence; The broadcasting behavior calculating video is the number of the user ID of behavior of jumping out, and solves the broadcasting behavioural analysis inaccurate problem of prior art to video.The basis of broadcasting behavior accurately detecting video is added up the number that broadcasting behavior is the user ID of behavior of jumping out, reaches and attract the degree of user to carry out the effect of quantitative analysis to video.
From above description, can find out, the detection method of the video playback behavior of the embodiment of the present invention jumps out behavior by what adopt the playing duration of duration and the video comparing video to draw video, solves the broadcasting behavioural analysis inaccurate problem of prior art to video.Then by the quantitative statistics to the behavior of jumping out of video, make to attract the degree of user to carry out quantitative analysis to video, reach the effect that this video of accurate analysis attracts the degree of user.
It should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing, and, although show logical order in flow charts, but in some cases, can be different from the step shown or described by order execution herein.
The embodiment of the present invention additionally provides a kind of checkout gear of video playback behavior.It should be noted that, the checkout gear of this video playback behavior may be used for the detection method of the video playback behavior performing the embodiment of the present invention.
Fig. 3 is the schematic diagram of the first embodiment of checkout gear according to video playback behavior of the present invention.As shown in Figure 3, the checkout gear of this video playback behavior comprises: the first acquisition module 10, first detection module 20, the second detection module 30 and the first determination module 40.
First acquisition module 10, for the duration of the broadcasting daily record and video that obtain video, wherein, plays daily record and comprises broadcasting record, play the initial reproduction time that record comprises video, the end reproduction time of video.
Whether first detection module 20, be greater than the first Preset Time for the duration detecting video.
Second detection module 30, for when detecting that the duration of video is greater than the first Preset Time, whether the playing duration detecting video is less than the second Preset Time, wherein, the playing duration of video is the difference of the end reproduction time of video and the initial reproduction time of video, and the second Preset Time is less than the first Preset Time.
First determination module 40, if for detecting that the playing duration of video is less than the second Preset Time, be defined as the broadcasting behavior of video the behavior of jumping out.
The checkout gear of the video playback behavior of this embodiment comprises: the first acquisition module 10, first detection module 20, the second detection module 30 and the first determination module 40.The broadcasting behavioural analysis inaccurate problem of prior art to video is solved by the checkout gear of the video playback behavior of this embodiment.
Fig. 4 is the schematic diagram of the second embodiment of checkout gear according to video playback behavior of the present invention.As shown in Figure 4, the checkout gear of this video playback behavior comprises: the first acquisition module 10, first detection module 20, second detection module 30, first determination module the 40, three detection module 50, second determination module 60, first spider module 70, conversion module 80, memory module 90, second spider module 110, merge module 120, order module 130, the 3rd spider module 140 and computing module 150.
First acquisition module 10, first detection module 20, the effect of the second detection module 30 and the first determination module 40 is same as described above, does not repeat them here.
3rd detection module 50, for when detecting that the duration of video is not more than the first Preset Time, whether the playing duration detecting video is less than the 3rd Preset Time, and wherein, the 3rd Preset Time is less than the second Preset Time.
Second determination module 60, if for detecting that the playing duration of video is less than the 3rd Preset Time, be defined as the broadcasting behavior of video the behavior of jumping out.
First spider module 70, for traveling through the broadcasting record in the broadcasting daily record of video.
Conversion module 80, for the broadcasting record of video being converted into the broadcasting behavior record of video, wherein, the broadcasting behavior record of video comprises the user ID of the user of displaying video, the broadcasting behavior that user ID is corresponding.
Memory module 90, for by the broadcasting behavior record of video stored in the first presetting database.
Second spider module 110, for traveling through the first presetting database.
Merge module 120, for being merged by the broadcasting behavior record with identical broadcasting behavior corresponding for same user ID.
Order module 130, for sorting the broadcasting behavior record of the video after merging according to user ID.
3rd spider module 140, for traveling through the first presetting database after according to user ID sequence.
Computing module 150, for calculating the number that the broadcasting behavior of video is the user ID of behavior of jumping out.
The checkout gear of the video playback behavior of this embodiment comprises the first acquisition module 10, first detection module 20, the second detection module 30, first determination module 40,3rd detection module 50, second determination module 60, first spider module 70, conversion module 80, memory module 90, the second spider module 110, merges module 120, order module 130, the 3rd spider module 140 and computing module 150.Solve the broadcasting behavioural analysis inaccurate problem of prior art to video by the checkout gear of the video playback behavior of this embodiment, reach the effect that quantitative analysis video attracts the degree of user simultaneously.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. a detection method for video playback behavior, is characterized in that, comprising:
Obtain the broadcasting daily record of video and obtain the duration of described video, wherein, described broadcasting daily record comprises broadcasting record, and described broadcasting record comprises the initial reproduction time of described video, the end reproduction time of described video;
Whether the duration detecting described video is greater than the first Preset Time;
If detect that the duration of described video is greater than described first Preset Time, whether the playing duration detecting described video is less than the second Preset Time, wherein, the playing duration of described video is the difference of the end reproduction time of described video and the initial reproduction time of described video, and described second Preset Time is less than described first Preset Time; And
If detect that the playing duration of described video is less than described second Preset Time, the broadcasting behavior of described video is defined as the behavior of jumping out.
2. the detection method of video playback behavior according to claim 1, is characterized in that, after whether the duration detecting described video is greater than the first Preset Time, described method also comprises:
If detect that the duration of described video is not more than described first Preset Time, whether the playing duration detecting described video is less than the 3rd Preset Time, and wherein, described 3rd Preset Time is less than described second Preset Time; And
If detect that the playing duration of described video is less than described 3rd Preset Time, described in the broadcasting behavior of described video being defined as, jump out behavior.
3. the detection method of video playback behavior according to claim 2, is characterized in that, detecting that the playing duration of described video is less than described 3rd Preset Time, after the broadcasting behavior of described video is defined as the behavior of jumping out, described method also comprises:
Travel through the broadcasting record in the broadcasting daily record of described video;
The broadcasting record of described video is converted into the broadcasting behavior record of described video, wherein, the broadcasting behavior record of described video comprises the user ID of the user playing described video, the broadcasting behavior that described user ID is corresponding; And
By the broadcasting behavior record of described video stored in the first presetting database.
4. the detection method of video playback behavior according to claim 3, is characterized in that, by the broadcasting behavior record of described video stored in the first presetting database in after, described method also comprises:
Travel through described first presetting database;
The broadcasting behavior record with identical broadcasting behavior corresponding for same user ID is merged; And
The broadcasting behavior record of the described video after merging is sorted according to described user ID.
5. the detection method of video playback behavior according to claim 4, is characterized in that, after being sorted according to described user ID by the broadcasting behavior record of the described video after merging, described method also comprises:
Travel through the first presetting database after according to described user ID sequence; And
The broadcasting behavior calculating described video for described in jump out the number of the user ID of behavior.
6. the detection method of video playback behavior according to claim 1, is characterized in that, the duration obtaining described video comprises:
From the second presetting database, search the title of described video, wherein, in described second presetting database, be previously stored with the title of described video, the duration of the described video corresponding with the title of described video; And
The duration of the described video that the title of described video is corresponding is determined in described second presetting database.
7. a checkout gear for video playback behavior, is characterized in that, comprising:
First acquisition module, for obtaining the broadcasting daily record of video and obtaining the duration of described video, wherein, described broadcasting daily record comprises broadcasting record, and described broadcasting record comprises the initial reproduction time of described video, the end reproduction time of described video;
Whether first detection module, be greater than the first Preset Time for the duration detecting described video;
Second detection module, for when detecting that the duration of described video is greater than described first Preset Time, whether the playing duration detecting described video is less than the second Preset Time, wherein, the playing duration of described video is the difference of the end reproduction time of described video and the initial reproduction time of described video, and described second Preset Time is less than described first Preset Time; And
First determination module, if for detecting that the playing duration of described video is less than described second Preset Time, be defined as the broadcasting behavior of described video the behavior of jumping out.
8. the checkout gear of video playback behavior according to claim 7, is characterized in that, described device also comprises:
3rd detection module, for when detecting that the duration of described video is not more than described first Preset Time, whether the playing duration detecting described video is less than the 3rd Preset Time, and wherein, described 3rd Preset Time is less than described second Preset Time; And
Second determination module, if for detecting that the playing duration of described video is less than described 3rd Preset Time, jump out behavior described in the broadcasting behavior of described video being defined as.
9. the checkout gear of video playback behavior according to claim 8, is characterized in that, described device also comprises:
First spider module, for traveling through the broadcasting record in the broadcasting daily record of described video;
Conversion module, for the broadcasting record of described video being converted into the broadcasting behavior record of described video, wherein, the broadcasting behavior record of described video comprises the user ID of the user playing described video, the broadcasting behavior that described user ID is corresponding; And
Memory module, for by the broadcasting behavior record of described video stored in the first presetting database.
10. the checkout gear of video playback behavior according to claim 9, is characterized in that, described device also comprises:
Second spider module, for traveling through described first presetting database;
Merge module, for being merged by the broadcasting behavior record with identical broadcasting behavior corresponding for same user ID;
Order module, for sorting the broadcasting behavior record of the described video after merging according to described user ID;
3rd spider module, for traveling through the first presetting database after according to described user ID sequence; And
Computing module, for the broadcasting behavior that calculates described video for described in jump out the number of the user ID of behavior.
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