CN102447963A - System and method for displaying advertisement of digital television and receiving terminal of digital television - Google Patents
System and method for displaying advertisement of digital television and receiving terminal of digital television Download PDFInfo
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- CN102447963A CN102447963A CN2010105130747A CN201010513074A CN102447963A CN 102447963 A CN102447963 A CN 102447963A CN 2010105130747 A CN2010105130747 A CN 2010105130747A CN 201010513074 A CN201010513074 A CN 201010513074A CN 102447963 A CN102447963 A CN 102447963A
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 238000013507 mapping Methods 0.000 claims abstract description 31
- 238000012856 packing Methods 0.000 claims description 14
- 230000005540 biological transmission Effects 0.000 claims description 5
- 230000002596 correlated effect Effects 0.000 description 5
- 230000002950 deficient Effects 0.000 description 5
- 230000008451 emotion Effects 0.000 description 4
- 238000004891 communication Methods 0.000 description 2
- 230000000875 corresponding effect Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000002452 interceptive effect Effects 0.000 description 2
- 230000009131 signaling function Effects 0.000 description 2
- 238000011161 development Methods 0.000 description 1
- 230000029087 digestion Effects 0.000 description 1
- 230000003203 everyday effect Effects 0.000 description 1
- 230000001747 exhibiting effect Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream
Abstract
The invention relates to a system for displaying advertisement of a digital television, comprising a storage unit, a receiving unit, a reading unit and a display unit, wherein the storage unit is used for storing keyed advertising information and detailed information of advertisement related to the digital television programs and the mapping relation between the keyed advertising information and the detailed information of advertisement; the receiving unit is used for receiving control signals sent by a user; the reading unit judges whether the currently played digital television programs have keyed advertising information of related advertisement, and if true, the reading unit acquires the keyed advertising information from the storage unit and sends to the display unit; and after the receiving unit receives a control signal for displaying the detailed information of advertisement, the reading unit reads the detailed information of advertisement in the storage unit according to the mapping relation between the keyed advertising information and the detailed information of advertisement, and sends to the display unit. The invention provides the advertisement displaying system and method for the digital television as well as an advertisement service front end and a receiving terminal of the digital television, and realizes advertisement playing according to the concrete details of scenarios.
Description
Technical field
The present invention relates to advertisement in digital television Display Technique field, relate in particular to a kind of advertisement in digital television display system and method and receiving terminal for digital television.
Background technology
Existing television advertising issue form is TV station directly provides ad playing for the client propaganda pattern, and regularly fixed point is selected the time that advertisement is broadcasted, and reaches advertising results.
Existing video ads principal mode has:
1. contributingly broadcast advertisement: the particular advertisement broadcast time that TV station provides for the advertiser, the client is through ordering this series advertisements time, a kind of advertising mode of oneself product advertising broadcast in the middle of the forward and backward or program of the TV programme of appointment.
2. regular price-line advertising: several time periods that TV station delimit, supply a kind of advertising mode of client playing advertisement in the broadcast time of every day.
3. economic information: a kind of propagate method that is television advertising; It is the time spot section that TV station is provided with for industrial and commercial enterprises specially; Be that fixed for the popularization of client's promote products, product prison specially, product quality consulting, product joint exhibiting and marketing are movable, and the promotional service of the aspects such as opening of enterprise and other unit.
4. direct selling advertisement: TV station is the special time spot section that is provided with of client.Utilize this time period to be specially some producers or enterprise, to numerous spectators introduce oneself production or product sold and commodity.
5. copy: on video screen, get literal and mix a kind of the simplest ad playing row mode of sound.
6. public service ads:, make and broadcast some and have advertising films of advocating social ethics, establishing healthy social conduct by the central task of TV station according to each period.
Existing advertisement is implanted initiatively obviously, is difficult for being accepted and digestion by spectators.And time spot point immobilization, ensured sustained development, and identity is too high, easily by the passive repulsion of spectators.Stealthy moving a little less than spectators' the possibility on the emotion, being difficult for is that spectators empathize.
Summary of the invention
To above-mentioned the problems of the prior art, the embodiment of the invention provides a kind of advertisement display system and method and receiving terminal for digital television of DTV, overcomes defective of the prior art, can realize the concrete details playing advertisements according to the story of a play or opera.
For solving the problems of the technologies described above, the embodiment of the invention provides a kind of advertisement in digital television display system, and said system comprises:
Memory cell is used to store keyed advertising information, the advertisement details of the advertisement related with digital television program and the mapping relations of said keyed advertising information and advertisement details;
Receiving element is used to receive the control signal that the user sends;
Reading unit, whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement, if having; Then obtain keyed advertising information described in the said memory cell; Send to said display unit, and after the control signal that said receiving element receives is the signal of display ads details, according to the mapping relations of said keyed advertising information and advertisement details; Read the advertisement details in the said memory cell, send to said display unit;
Said display unit, be used for after getting access to the keyed advertising information that said reading unit sends, showing said keyed advertising information and, after getting access to the advertisement details that said reading unit sends, show said advertisement details.
Preferably, comprise that also display mode is provided with the unit, be used to be provided with the display mode of the advertisement related, and store said display mode with digital television program; Said reading unit obtains said keyed advertising information according to said display mode.
Preferably, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode is auto-associating; Whether the digital television program that said reading unit is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell with the current digit TV, send to said display unit;
When said display mode is manually association; Whether the digital television program that said reading unit is judged current broadcast the keyed advertising information of related advertisement; If have; After the control signal that then receives according to said receiving element is the signal of display ads index information, obtain keyed advertising information related in the said memory cell, send to said display unit with the current digit TV; Said system also comprises Tip element; Be used for before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit is received display reminding information after the display reminding information instruction.
Preferably, said system comprises first timer, is used for when said display unit display reminding information, picking up counting; When the first timer timing arrives first predetermined value; Said receiving element does not receive the control signal of display ads index information; Send to said display unit and to withdraw from the display reminding information instruction, said display unit withdraws from display reminding information after receiving and withdrawing from the display reminding information instruction.
Preferably, said system comprises second timer, is used for when said display unit display ads index, picking up counting; When the said second timer timing arrives second predetermined value; Said receiving element does not receive the control signal of display ads details; Send the instruction of withdrawing from the display ads index information to said display unit, said display unit withdraws from the display ads index information after receiving the instruction of withdrawing from the display ads index information.
Preferably, said system further comprises:
Withdraw from the unit, the control signal that is used for receiving at said receiving element is when withdrawing from the signal of advertisement demonstration, closes the demonstration of the keyed advertising information or the advertisement details of said display unit.
The present invention also provides a kind of advertisement in digital television display packing, said method comprising the steps of:
Store keyed advertising information, the advertisement details of the said advertisement related in advance with digital television program, and the mapping relations of said keyed advertising information and advertisement details;
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement, if having, then obtains said keyed advertising information, shows;
If receive the signal that control signal is the display ads details, then, obtain the advertisement details according to the mapping relations of said keyed advertising information and advertisement details, show.
Preferably, said method is further comprising the steps of: the display mode of the advertisement related with digital television program is set, stores said display mode; The said step of obtaining said keyed advertising information is specially according to said display mode and obtains said keyed advertising information.
Preferably, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode was auto-associating, the said digital television program of the judging current broadcast whether step of related keyed advertising information specifically comprised step:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then obtain the keyed advertising information of the said advertisement related with the current digit TV, show;
In said display mode when being manually related, the said digital television program of the judging current broadcast whether step of related keyed advertising information specifically comprises step:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then demonstrate information;
If the control signal that receives is the signal of display ads index information, then obtain the keyed advertising information of the advertisement related with the current digit TV, show.
Preferably, said method comprises:
The control signal that receives is when withdrawing from the signal of advertisement demonstration, closes the demonstration of the details of keyed advertising or advertisement.
The present invention also provides a kind of receiving terminal for digital television, comprises the described advertisement in digital television display system of preamble.
The present invention also provides a kind of advertising service front end, comprising:
Memory cell is used to store keyed advertising information, the advertisement details of the said advertisement related with digital television program and the mapping relations of said keyed advertising information and advertisement details;
Data transmission unit, what be used for the receiving digital television receiving terminal obtains the keyed advertising information instruction, from memory cell, obtains the correspondent advertisement index information, returns to said receiving terminal for digital television; With, the instruction of obtaining the advertisement details of receiving digital television receiving terminal is obtained the correspondent advertisement details according to the mapping relations of said keyed advertising information and advertisement details from memory cell, return to said receiving terminal for digital television.
The present invention also provides a kind of receiving terminal for digital television, comprising:
Receiving element is used to receive the control signal that the user sends;
Reading unit, whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement, if having, then sends to the advertising service front end and obtain the keyed advertising information instruction, obtains said keyed advertising information, sends to said display unit; And after the control signal that said receiving element receives is the signal of display ads details, sends the instruction of obtaining the advertisement details and arrive said advertising service front end, obtain the advertisement details, send to said display unit;
Said display unit, be used for after getting access to the keyed advertising information that said reading unit sends, showing said keyed advertising information and, after getting access to the advertisement details that said reading unit sends, show said advertisement details.
Preferably, said receiving terminal for digital television also comprises: display mode is provided with the unit, is used to be provided with the display mode of the advertisement related with digital television program, and stores said display mode; Said reading unit obtains said keyed advertising information according to said display mode.
Preferably, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode is auto-associating; Whether the digital television program that said reading unit is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell with the current digit TV, send to said display unit;
When said display mode is manually association; Whether the digital television program that said reading unit is judged current broadcast the keyed advertising information of related advertisement; If have; After the control signal that then receives according to said receiving element is the signal of display ads index information, obtain keyed advertising information related in the said memory cell, send to said display unit with the current digit TV; Said receiving terminal for digital television also comprises Tip element; Be used for before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit is received display reminding information after the display reminding information instruction.
Because the said advertisement in digital television display system of the embodiment of the invention through the display mode of the display mode setting advertisement related with digital television program, and is stored said display mode; When DTV is played to advertisement is associated concrete details, receiving element receives the control signal that the user sends; Read the said display mode of single certificate and obtain keyed advertising information described in the said memory cell; Send to said display unit; And after the control signal that said receiving element receives is the signal of display ads details; Mapping relations according to said keyed advertising information and advertisement details read the advertisement details, send to said display unit and show.
The said advertisement in digital television display system of the embodiment of the invention can realize that the user is watching program when (comprising VOD or live telecast), sees relating to related information--the details of keyed advertising and advertisement that film plot or role are correlated with in this program.For example: the user when the user sees that Ge You takes out mobile phone and sends short messages, at this moment has the film interface to eject the association information cuing (being keyed advertising information) about mobile phone at see a film " blame sincere not faze ".Keyed advertising information can be that the model introduction of mobile phone also can be a contact method of buying the shop of this mobile phone.The said advertisement in digital television display system of the embodiment of the invention can realize stealthy product placement; Under the guiding of emotion prerequisite, bring spectators or user into role, can carry out the interactive advertising message of obtaining; Thereby excite user's understanding interest, can accept related advertisement easily.Therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion that brings, and the problem of psychology such as passiveness has improved user experience greatly.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention; To do to introduce simply to the accompanying drawing of the required use of embodiment below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the advertisement in digital television display system first example structure figure of the present invention;
Fig. 2 is the advertisement in digital television display system second example structure figure of the present invention;
Fig. 3 is advertisement in digital television display system the 3rd example structure figure of the present invention;
Fig. 4 is the advertisement in digital television display packing first embodiment flow chart of the present invention;
Fig. 5 is the advertisement in digital television display packing second embodiment flow chart of the present invention;
Fig. 6 is advertisement in digital television display packing the 3rd an embodiment flow chart of the present invention;
Fig. 7 is that display mode according to the invention is provided with the interface sketch map;
Fig. 8 is a display mode according to the invention when being auto-associating, the interface sketch map of video screen display ads index information;
Fig. 9 is a display mode according to the invention when manually related, the interface sketch map of video screen display reminding information;
Figure 10 is user when checking the advertisement details, the interface sketch map of video screen display ads details;
Figure 11 is the said advertising service front-end architecture of embodiment of the invention figure;
Figure 12 is the said receiving terminal for digital television structure chart of the embodiment of the invention.
Embodiment
The embodiment of the invention provides a kind of advertisement in digital television display system, overcomes defective of the prior art, can realize the concrete details playing advertisements according to the story of a play or opera.
For the ease of those skilled in the art's understanding,, optimum implementation of the present invention is described in detail below in conjunction with accompanying drawing.
Referring to Fig. 1, this figure is the advertisement in digital television display system first example structure figure of the present invention.
The advertisement in digital television display system of first embodiment of the invention comprises:
Receiving element 14 is used to receive the control signal that the user sends;
Said receiving element 14 specifically can be the receiving element that receives the TV remote controller control signal.Set the corresponding concrete control signal function of certain button on the TV remote controller.For example, the red button of setting on the TV remote controller is to send the control signal button of confirming to read keyed advertising information and advertisement details, and the right and left key of setting on the TV remote controller is the left and right page turning key of display unit display ads details.
Reading unit 15, whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement, if having; Then obtain keyed advertising information described in the said memory cell 12; Send to said display unit 16, and after the control signal that said receiving element 14 receives is the signal of display ads details, according to the mapping relations of said keyed advertising information and advertisement details; Read the advertisement details in the said memory cell 12, send to said display unit 16;
Said display unit 16, be used for after getting access to the keyed advertising information that said reading unit 15 sends, showing said keyed advertising information and, after getting access to the advertisement details that said reading unit 15 sends, show said advertisement details.
Said display unit 16 can come display ads index information and advertisement details through the dialog box on the video layer that is positioned at said DTV; Can certainly come display ads index information and advertisement details through other displaying interface forms, and various distortion based on displaying interface form of the present invention belongs to all within the protection range of this patent.
In order not hinder the user to watch TV programme, said display unit 16 can (for example: the translucent dialog box of display screen corner television set) shows said keyed advertising information through being positioned at display unit.
Because the said advertisement in digital television display system of first embodiment of the invention, when DTV is played to advertisement is associated concrete details, receiving element 14 receives the control signal that users send; Reading unit obtains keyed advertising information described in the said memory cell 12; Send to said display unit 16; And after the control signal that said receiving element 15 receives is the signal of display ads details; Mapping relations according to said keyed advertising information and advertisement details read the advertisement details, send to said display unit 16 and show.
The said advertisement in digital television display system of first embodiment of the invention can realize that the user is watching program when (comprising VOD or live telecast), sees relating to related information--keyed advertising information and the advertisement details that film plot or role are correlated with in this program.
Referring to Fig. 2, this figure is the advertisement in digital television display system second example structure figure of the present invention.
The difference of relative first embodiment of advertisement in digital television display system second embodiment of the present invention is, comprises that also display mode is provided with unit 11.
The advertisement in digital television display system of first embodiment of the invention specifically comprises: display mode is provided with unit 11, memory cell 12, receiving element 14, reading unit 15 and display unit 16.
Display mode is provided with unit 11, is used to the advertisement display mode related with digital television program is set, and stores this display mode.
Said display mode can comprise auto-associating and manual related two kinds of display modes.Referring to Fig. 5, said display mode is provided with the interface sketch map, and in the present embodiment, the user can also be provided with display mode for closing association except that being provided with except that auto-associating and manual related two kinds of display modes, does not promptly show the information of related advertisement.
Receiving element 14 is used to receive the control signal that the user sends.
Said receiving element 14 specifically can be the receiving element that receives the TV remote controller control signal.Set the corresponding concrete control signal function of certain button on the TV remote controller.For example, the red button of setting on the TV remote controller is to send the control signal button of confirming to read keyed advertising information and advertisement details, and the right and left key of setting on the TV remote controller is the left and right page turning key of display unit display ads details.
Reading unit 15; Whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement; If have, then obtain keyed advertising information described in the said memory cell 12 according to said display mode, send to said display unit 16; And after the control signal that said receiving element 14 receives is the signal of display ads details; Mapping relations according to keyed advertising information described in the said memory cell 12 and advertisement details read the advertisement details in the said memory cell 12, send to said display unit 16.
Said display unit 16; Be used for after getting access to the keyed advertising information that said reading unit 15 sends, showing keyed advertising information described in the said memory cell 12, and show said advertisement details after getting access to the advertisement details that said reading unit 15 sends.
Said display unit 16 can come display ads index information and advertisement details through the dialog box on the video layer that is positioned at said DTV; Can certainly come display ads index information and advertisement details through other displaying interface forms, and various distortion based on displaying interface form of the present invention belongs to all within the protection range of this patent.
In order not hinder the user to watch TV programme, said display unit 16 can (for example: the translucent dialog box of display screen corner television set) shows said keyed advertising information through being positioned at display unit.
When said display mode is auto-associating; Whether the digital television program that said reading unit 15 is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell 12 with the current digit TV, send to said display unit 16.Display ads index information after the display unit 16 acquisition keyed advertising information.Referring to shown in Figure 6, this figure is a display mode according to the invention when being auto-associating, and the interface sketch map of video screen after the user presses " checking details " button, shows the interface of display ads details as shown in Figure 8.
Particularly; Whether the digital television program of judging current broadcast the determination methods of the keyed advertising information of related advertisement; Can judge through the time, judge in this reproduction time, whether have related advertisement and keyed advertising information thereof promptly according to the reproduction time of current program.
When said display mode is manually association; Whether the digital television program that said reading unit 15 is judged current broadcast related keyed advertising information; If have; After the control signal that then receives according to said receiving element 14 is the signal of display ads index information, obtain keyed advertising information related in the said memory cell 12, send to said display unit 16 with the current digit TV.Display ads index information after the display unit 16 acquisition keyed advertising information.
The said advertisement in digital television display system of the embodiment of the invention can also comprise the Tip element (not shown); Be used in said display mode related for manually; Before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit 16 demonstrates information according to said display reminding information instruction.
Said information is used to point out the user to watch related advertisement; Information specifically can be the cursor or the pattern of flicker; Also can be used on the Word message that the video frequency program corner shows and point out, and the distortion of various interface manifestation modes based on information of the present invention all belongs within the protection range of this patent.Referring to Fig. 7; Fig. 7 is the said display mode of present embodiment when manually related; The interface sketch map of video screen display reminding information after the user presses red key, shows keyed advertising information as shown in Figure 6; After the user presses " checking details " button again, show the interface of display ads details as shown in Figure 8.
The said advertisement in digital television display system of the embodiment of the invention can also comprise first timer, is used for when said display unit 16 shows the beginning information, picking up counting; When the first timer timing arrives first predetermined value; Said receiving element 14 does not receive the control signal of display ads index information; Send to display unit 16 and to withdraw from the display reminding information instruction, display unit 16 withdraws from display reminding information after receiving and withdrawing from the display reminding information instruction.First predetermined value can be set at 5 seconds or 10 seconds, and concrete numerical value can be set as required.In the present embodiment, after information disappears, if receiving element 14 receives the control signal of display ads index information, but display unit 16 interface of display ads index information still then.
The said advertisement in digital television display system of the embodiment of the invention can also comprise second timer, is used for when display unit 16 display ads index, picking up counting; When the second timer timing arrives second predetermined value; Said receiving element 14 does not receive the control signal of display ads details; Send the instruction of withdrawing from the display ads index information to display unit 16, display unit 16 withdraws from the display ads index information after receiving the instruction of withdrawing from the display ads index information.Second predetermined value can be set at 15 seconds or 20 seconds, specifically can set as required.
In the said advertisement in digital television display system of second embodiment of the invention; The advertisement in digital television display system can not comprise that also display mode is provided with unit 11; So, when the display ads index information, then can be defaulted as the auto-associating mode or manually interrelational form show.
Because the said advertisement in digital television display system of second embodiment of the invention is provided with unit 11 through display mode the display mode of the advertisement related with digital television program is set, and stores said display mode; When DTV is played to advertisement is associated concrete details, receiving element 14 receives the control signal that users send; Read the said display mode of single certificate and obtain keyed advertising information described in the said memory cell 12; Send to said display unit 16; And after the control signal that said receiving element 15 receives is the signal of display ads details; Mapping relations according to said keyed advertising information and advertisement details read the advertisement details, send to said display unit 16 and show.
The said advertisement in digital television display system of second embodiment of the invention can realize that the user is watching program when (comprising VOD or live telecast), sees relating to related information--keyed advertising information and the advertisement details that film plot or role are correlated with in this program.
For example: the user is seeing a film " (blame sincere not faze ", when the user sees that Ge You takes out mobile phone and sends short messages, at this moment has the film interface to eject the association information cuing (being keyed advertising) about mobile phone.Keyed advertising information can be that the model introduction of mobile phone also can be enterprise's contact method of buying this mobile phone.The said advertisement in digital television display system of the embodiment of the invention can realize stealthy product placement, under the guiding of emotion prerequisite, brings spectators or user into role, thereby thereby excites understanding interest to accept related advertisement easily.Therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion that brings, the problem of psychology such as passiveness.
Referring to Fig. 3, this figure is advertisement in digital television display system the 3rd example structure figure of the present invention.
The third embodiment of the invention relatively difference of first, second embodiment is, said system further comprises and withdraws from unit 17.
The said advertisement in digital television display system of second embodiment of the invention also comprises and withdraws from unit 17; Being used in the control signal that said receiving element 15 receives is when withdrawing from the signal that advertisement shows, closes the demonstration of details of keyed advertising information or the advertisement of said display unit 16.Can use through withdrawing from unit 17 that the householder is moving to withdraw from the details of watching keyed advertising information or advertisement, further increase user experience.
The embodiment of the invention also provides a kind of receiving terminal for digital television, overcomes defective of the prior art, can realize the concrete details playing advertisements according to the story of a play or opera.
The receiving terminal for digital television of the embodiment of the invention specifically can comprise the advertisement in digital television display system of the described embodiment of preamble.
The advertisement in digital television display system that receiving terminal for digital television comprises can be the described advertisement in digital television display system of any embodiment of preamble.
The present invention also provides a kind of advertisement in digital television display packing, overcomes defective of the prior art, can realize the concrete details playing advertisements according to the story of a play or opera.
Referring to Fig. 4, this figure is the advertisement in digital television display packing first embodiment flow chart of the present invention.
The advertisement in digital television display packing of first embodiment of the invention may further comprise the steps:
S200, store keyed advertising information, the advertisement details of the said advertisement related and the mapping relations of said keyed advertising information and advertisement details in advance with digital television program;
S300, the digital television program keyed advertising information of related advertisement whether of judging current broadcast if having, are then obtained said keyed advertising information, show;
S400, if receive the signal that control signal is the display ads details, then, obtain the advertisement details according to the mapping relations of said keyed advertising information and advertisement details, show.
The said advertisement in digital television display packing of first embodiment of the invention; When DTV is played to the concrete details of advertisement; When receiving control signal is the mapping relations of the signal of display ads details according to said keyed advertising information and advertisement details; Obtain the advertisement details, show.So just can realize that the user is watching program when (comprising VOD or live telecast), see relating to related information--keyed advertising information and the advertisement details that film plot or role are correlated with in this program.
Referring to Fig. 5, this figure is the advertisement in digital television display packing second embodiment flow chart of the present invention.
Second embodiment of the invention digital television on-demand/live advertisement display method may further comprise the steps:
The display mode of S100, setting and the related advertisement of digital television program is stored said display mode;
S200, store keyed advertising information, the advertisement details of the said advertisement related and the mapping relations of said keyed advertising information and advertisement details in advance with digital television program;
S300, the digital television program keyed advertising information of related advertisement whether of judging current broadcast if having, are then obtained said keyed advertising information according to said display mode, show;
S400, if receive the signal that control signal is the display ads details, then, obtain the advertisement details according to the mapping relations of said keyed advertising information and advertisement details, show.
Wherein, above-mentioned steps S200 can carry out before or after step S100, did not influence enforcement of the present invention.
The said advertisement in digital television display packing of second embodiment of the invention is provided with the display mode of the advertisement related with digital television program; When DTV is played to the concrete details of advertisement, be the mapping relations of the signal of display ads details when receiving control signal according to said keyed advertising information and advertisement details, obtain the advertisement details, show.So just can realize that the user is watching program when (comprising VOD or live telecast), see relating to related information--keyed advertising information and the advertisement details that film plot or role are correlated with in this program.
The said advertisement in digital television display packing of the embodiment of the invention can realize stealthy product placement, under the guiding of emotion prerequisite, brings spectators or user into role, thereby thereby excites understanding interest to accept related advertisement easily.Therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion that brings, the problem of psychology such as passiveness.
Referring to Fig. 6, this figure is advertisement in digital television display packing the 3rd an embodiment flow chart of the present invention.
Third embodiment of the invention advertisement in digital television display packing specifically can may further comprise the steps:
The display mode of S100, setting and the related advertisement of digital television program is stored said display mode;
S200, store keyed advertising information, the advertisement details of the said advertisement related and the mapping relations of said keyed advertising information and advertisement details in advance with digital television program;
S300, the digital television program keyed advertising information of related advertisement whether of judging current broadcast if having, are then obtained said keyed advertising information according to said display mode, show;
S400, receive the signal that control signal is the display ads details, then, obtain the advertisement details, show according to the mapping relations of said keyed advertising information and advertisement details;
When the control signal of advertisement demonstration is withdrawed from S500, reception, close said keyed advertising information of demonstration or advertisement details.
Step S500 can carry out any one position behind step S300, so long as receive the user after the control signal that withdraws from the advertisement demonstration, can control and close keyed advertising information or advertisement details.
Wherein, above-mentioned steps S200 can carry out before or after step S100, did not influence enforcement of the present invention.
The display mode that relates in the method for the invention comprises auto-associating and manual related two kinds of display modes.
When said display mode is auto-associating, the said digital television program of judging current broadcast whether related keyed advertising information step specifically can for:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then obtain the keyed advertising information of the advertisement related with the current digit TV, show;
In said display mode when being manually related, the said digital television program of the judging current broadcast whether step of related keyed advertising information specifically comprises step:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then demonstrate information;
If the control signal that receives is the signal of display ads index information, then obtain the keyed advertising information of the advertisement related with the current digit TV.
The method of the invention can be used for the system of the said arbitrary embodiment of preamble, and concrete operation principle is not described in detail in this.
The present invention also provides a kind of advertising service front end and receiving terminal for digital television, and both can connect networks such as two-way interactive network, the Internet, mobile communications network, WIFI cordless communication network or 3G communication network through digital electrical and link to each other.Both cooperations can overcome defective of the prior art, can realize the concrete details playing advertisements according to the story of a play or opera.
Referring to Fig. 9, this figure is the said advertising service front-end architecture figure of first embodiment of the invention.
The said advertising service front end of the embodiment of the invention comprises memory cell 101, data transmission unit 102.
Memory cell 101 is used to store keyed advertising information, the advertisement details of the said advertisement related with digital television program and the mapping relations of said keyed advertising information and advertisement details;
Data transmission unit 102, what be used for the receiving digital television receiving terminal obtains the keyed advertising information instruction, from memory cell 101, obtains the correspondent advertisement index information, returns to said receiving terminal for digital television; With; The instruction of obtaining the advertisement details of receiving digital television receiving terminal; Mapping relations according to said keyed advertising information and advertisement details are obtained the correspondent advertisement details from advertising service front-end stores unit 101, return to said receiving terminal for digital television.
Referring to Figure 10, this figure is the said receiving terminal for digital television structure chart of first embodiment of the invention.
The receiving terminal for digital television of the embodiment of the invention can be used with above-mentioned advertising service front end.The said receiving terminal for digital television of first embodiment of the invention can comprise that specifically display mode is provided with unit 111, receiving element 112, reading unit 113 and display unit 114.
Display mode is provided with unit 111, is used to be provided with the display mode of the advertisement related with digital television program, and stores said display mode;
Receiving element 112 is used to receive the control signal that the user sends;
Said display mode comprises auto-associating and manual related two kinds of display modes; When said display mode is auto-associating; Whether the digital television program that said reading unit is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell with the current digit TV, send to said display unit;
When said display mode is manually association; Whether the digital television program that said reading unit is judged current broadcast the keyed advertising information of related advertisement; If have; After the control signal that then receives according to said receiving element is the signal of display ads index information, obtain keyed advertising information related in the said memory cell, send to said display unit with the current digit TV; Said receiving terminal for digital television also comprises Tip element; Be used for before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit is received display reminding information after the display reminding information instruction.
The said receiving terminal for digital television of the embodiment of the invention also comprises Tip element; Be used in said display mode related for manually; Before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit demonstrates information according to said display reminding information instruction.
Said information is used to point out the user to watch related advertisement; Information specifically can be the cursor or the pattern of flicker; Also can be used on the Word message that the video frequency program corner shows and point out, and the distortion of various interface manifestation modes based on information of the present invention all belongs within the protection range of this patent.Referring to Fig. 7, the interface sketch map of video screen display reminding information after the user presses red key, shows keyed advertising information as shown in Figure 6, after the user presses " checking details " button again, shows the interface of display ads details as shown in Figure 8.
The said receiving terminal for digital television of the embodiment of the invention can also comprise first timer, is used for when said display unit 16 shows the beginning information, picking up counting; When the first timer timing arrives first predetermined value; Said receiving element 14 does not receive the control signal of display ads index information; Send to display unit 16 and to withdraw from the display reminding information instruction, display unit 16 withdraws from display reminding information after receiving and withdrawing from the display reminding information instruction.First predetermined value can be set at 5 seconds or 10 seconds, and concrete numerical value can be set as required.In the present embodiment, after information disappears, if receiving element 14 receives the control signal of display ads index information, but display unit 16 interface of display ads index information still then.
The receiving terminal for digital television of the embodiment of the invention can also comprise second timer, is used for when display unit 16 display ads index, picking up counting; When the second timer timing arrives second predetermined value; Said receiving element 14 does not receive the control signal of display ads details; Send the instruction of withdrawing from the display ads index information to display unit 16, display unit 16 withdraws from the display ads index information after receiving the instruction of withdrawing from the display ads index information.Second predetermined value can be set at 15 seconds or 20 seconds, specifically can set as required.
The said receiving terminal for digital television of the embodiment of the invention can also comprise and withdraws from the unit; The control signal that is used for receiving at said receiving element is when withdrawing from the signal that advertisement shows, closes the demonstration of details of keyed advertising or the advertisement of said display unit.
The above only is the preferred implementation of advertisement in digital television display system according to the invention, method, advertising service front end and receiving terminal for digital television; Should be understood that; For those skilled in the art; Under the prerequisite that does not break away from the principle of the invention, can also make some improvement and retouching, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (15)
1. an advertisement in digital television display system is characterized in that, said system comprises:
Memory cell is used to store keyed advertising information, the advertisement details of the advertisement related with digital television program and the mapping relations of said keyed advertising information and advertisement details;
Receiving element is used to receive the control signal that the user sends;
Reading unit, whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement, if having; Then obtain keyed advertising information described in the said memory cell; Send to said display unit, and after the control signal that said receiving element receives is the signal of display ads details, according to the mapping relations of said keyed advertising information and advertisement details; Read the advertisement details in the said memory cell, send to said display unit;
Said display unit, be used for after getting access to the keyed advertising information that said reading unit sends, showing said keyed advertising information and, after getting access to the advertisement details that said reading unit sends, show said advertisement details.
2. system according to claim 1 is characterized in that, comprises that also display mode is provided with the unit, is used to be provided with the display mode of the advertisement related with digital television program, and stores said display mode; Said reading unit obtains said keyed advertising information according to said display mode.
3. system according to claim 2 is characterized in that, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode is auto-associating; Whether the digital television program that said reading unit is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell with the current digit TV, send to said display unit;
When said display mode is manually association; Whether the digital television program that said reading unit is judged current broadcast the keyed advertising information of related advertisement; If have; After the control signal that then receives according to said receiving element is the signal of display ads index information, obtain keyed advertising information related in the said memory cell, send to said display unit with the current digit TV; Said system also comprises Tip element; Be used for before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit is received display reminding information after the display reminding information instruction.
4. system according to claim 3 is characterized in that said system comprises first timer, is used for when said display unit display reminding information, picking up counting; When the first timer timing arrives first predetermined value; Said receiving element does not receive the control signal of display ads index information; Send to said display unit and to withdraw from the display reminding information instruction, said display unit withdraws from display reminding information after receiving and withdrawing from the display reminding information instruction.
5. system according to claim 1 is characterized in that said system comprises second timer, is used for when said display unit display ads index, picking up counting; When the said second timer timing arrives second predetermined value; Said receiving element does not receive the control signal of display ads details; Send the instruction of withdrawing from the display ads index information to said display unit, said display unit withdraws from the display ads index information after receiving the instruction of withdrawing from the display ads index information.
6. according to each described system of claim 1 to 5, it is characterized in that said system further comprises:
Withdraw from the unit, the control signal that is used for receiving at said receiving element is when withdrawing from the signal of advertisement demonstration, closes the demonstration of the keyed advertising information or the advertisement details of said display unit.
7. an advertisement in digital television display packing is characterized in that, said method comprising the steps of:
Store keyed advertising information, the advertisement details of the said advertisement related in advance with digital television program, and the mapping relations of said keyed advertising information and advertisement details;
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement, if having, then obtains said keyed advertising information, shows;
If receive the signal that control signal is the display ads details, then, obtain the advertisement details according to the mapping relations of said keyed advertising information and advertisement details, show.
8. method according to claim 7 is characterized in that, said method is further comprising the steps of: the display mode of the advertisement related with digital television program is set, stores said display mode; The said step of obtaining said keyed advertising information is specially according to said display mode and obtains said keyed advertising information.
9. method according to claim 8 is characterized in that, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode was auto-associating, the said digital television program of the judging current broadcast whether step of related keyed advertising information specifically comprised step:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then obtain the keyed advertising information of the said advertisement related with the current digit TV, show;
In said display mode when being manually related, the said digital television program of the judging current broadcast whether step of related keyed advertising information specifically comprises step:
Whether the digital television program of judging current broadcast the keyed advertising information of related advertisement;
If have, then demonstrate information;
If the control signal that receives is the signal of display ads index information, then obtain the keyed advertising information of the advertisement related with the current digit TV, show.
10. according to claim 9 or 10 described methods, it is characterized in that said method comprises:
The control signal that receives is when withdrawing from the signal of advertisement demonstration, closes the demonstration of the details of keyed advertising or advertisement.
11. a receiving terminal for digital television is characterized in that, comprises each described advertisement in digital television display system of claim 1-8.
12. an advertising service front end is characterized in that, comprising:
Memory cell is used to store keyed advertising information, the advertisement details of the said advertisement related with digital television program and the mapping relations of said keyed advertising information and advertisement details;
Data transmission unit, what be used for the receiving digital television receiving terminal obtains the keyed advertising information instruction, from memory cell, obtains the correspondent advertisement index information, returns to said receiving terminal for digital television; With, the instruction of obtaining the advertisement details of receiving digital television receiving terminal is obtained the correspondent advertisement details according to the mapping relations of said keyed advertising information and advertisement details from memory cell, return to said receiving terminal for digital television.
13. a receiving terminal for digital television is characterized in that, comprising:
Receiving element is used to receive the control signal that the user sends;
Reading unit, whether the digital television program that is used to judge current broadcast the keyed advertising information of related advertisement, if having, then sends to the advertising service front end and obtain the keyed advertising information instruction, obtains said keyed advertising information, sends to said display unit; And after the control signal that said receiving element receives is the signal of display ads details, sends the instruction of obtaining the advertisement details and arrive said advertising service front end, obtain the advertisement details, send to said display unit;
Said display unit, be used for after getting access to the keyed advertising information that said reading unit sends, showing said keyed advertising information and, after getting access to the advertisement details that said reading unit sends, show said advertisement details.
14. terminal according to claim 13 is characterized in that, said receiving terminal for digital television also comprises: display mode is provided with the unit, is used to be provided with the display mode of the advertisement related with digital television program, and stores said display mode; Said reading unit obtains said keyed advertising information according to said display mode.
15. terminal according to claim 14 is characterized in that, said display mode comprises auto-associating and manual related two kinds of display modes;
When said display mode is auto-associating; Whether the digital television program that said reading unit is judged current broadcast related keyed advertising information; If have, then obtain keyed advertising information related in the said memory cell with the current digit TV, send to said display unit;
When said display mode is manually association; Whether the digital television program that said reading unit is judged current broadcast the keyed advertising information of related advertisement; If have; After the control signal that then receives according to said receiving element is the signal of display ads index information, obtain keyed advertising information related in the said memory cell, send to said display unit with the current digit TV; Said receiving terminal for digital television also comprises Tip element; Be used for before said display unit display ads index information; When said reading unit is judged the keyed advertising information of the related advertisement of digital television program of current broadcast, send the display reminding information instruction to said display unit; Said display unit is received display reminding information after the display reminding information instruction.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010513074.7A CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
| PCT/CN2011/071396 WO2012048547A1 (en) | 2010-10-12 | 2011-02-28 | Method and system for displaying digital television advertisements, and digital television reception terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010513074.7A CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
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| Publication Number | Publication Date |
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| CN102447963A true CN102447963A (en) | 2012-05-09 |
| CN102447963B CN102447963B (en) | 2014-03-12 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201010513074.7A Active CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
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| Country | Link |
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| CN (1) | CN102447963B (en) |
| WO (1) | WO2012048547A1 (en) |
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Also Published As
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| WO2012048547A1 (en) | 2012-04-19 |
| CN102447963B (en) | 2014-03-12 |
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Denomination of invention: Digital TV advertisement display system and method and digital TV receiving terminal Effective date of registration: 20221021 Granted publication date: 20140312 Pledgee: Industrial and Commercial Bank of China Limited Shenzhen gaoxinyuan sub branch Pledgor: Dragon View Media Co.,Ltd. Registration number: Y2022980019260 |