CN102447963B - System and method for displaying advertisement of digital television and receiving terminal of digital television - Google Patents
System and method for displaying advertisement of digital television and receiving terminal of digital television Download PDFInfo
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- CN102447963B CN102447963B CN201010513074.7A CN201010513074A CN102447963B CN 102447963 B CN102447963 B CN 102447963B CN 201010513074 A CN201010513074 A CN 201010513074A CN 102447963 B CN102447963 B CN 102447963B
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- 238000000034 method Methods 0.000 title claims abstract description 22
- 238000013507 mapping Methods 0.000 claims abstract description 31
- 230000005540 biological transmission Effects 0.000 claims description 19
- 238000012856 packing Methods 0.000 claims description 14
- 238000010586 diagram Methods 0.000 description 8
- 230000007547 defect Effects 0.000 description 5
- VYPSYNLAJGMNEJ-UHFFFAOYSA-N Silicium dioxide Chemical compound O=[Si]=O VYPSYNLAJGMNEJ-UHFFFAOYSA-N 0.000 description 3
- 230000002996 emotional effect Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 238000012790 confirmation Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000002452 interceptive effect Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000009131 signaling function Effects 0.000 description 2
- 238000011161 development Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream
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Abstract
The invention relates to a system for displaying advertisement of a digital television, comprising a storage unit, a receiving unit, a reading unit and a display unit, wherein the storage unit is used for storing keyed advertising information and detailed information of advertisement related to the digital television programs and the mapping relation between the keyed advertising information and the detailed information of advertisement; the receiving unit is used for receiving control signals sent by a user; the reading unit judges whether the currently played digital television programs have keyed advertising information of related advertisement, and if true, the reading unit acquires the keyed advertising information from the storage unit and sends to the display unit; and after the receiving unit receives a control signal for displaying the detailed information of advertisement, the reading unit reads the detailed information of advertisement in the storage unit according to the mapping relation between the keyed advertising information and the detailed information of advertisement, and sends to the display unit. The invention provides the advertisement displaying system and method for the digital television as well as an advertisement service front end and a receiving terminal of the digital television, and realizes advertisement playing according to the concrete details of scenarios.
Description
Technical field
The present invention relates to advertisement in digital television Display Technique field, relate in particular to a kind of advertisement in digital television display system and method and receiving terminal for digital television.
Background technology
Existing television advertising issue form is the publicity pattern that TV station directly provides advertisement to play for client, and regularly fixed point is selected the time that advertisement is broadcasted, and reaches advertising results.
Existing video ads principal mode has:
1. contributingly broadcast advertisement: the particular advertisement broadcast time that TV station provides for advertiser, client is by ordering this series advertisements time, a kind of advertising mode of oneself product advertising broadcast in the middle of the forward and backward or program of the TV programme of appointment.
2. regular price-line advertising: several time periods that TV station delimit in the broadcast time of every day, for a kind of advertising mode of client playing advertisement.
3. economic information: a kind of propagate method that is television advertising, it is the time spot section that TV station arranges for industrial and commercial enterprises specially, be specially for client publicizes that popularization, the product prison of product is fixed, product quality consulting, product joint exhibiting and marketing be movable, and the promotional service of the aspects such as opening of enterprise and other unit.
4. sell advertisement directly to households: TV station is the special time spot section arranging of client.Utilizing this time period is specially some producers or enterprise, to numerous spectators introduce oneself production or product sold and commodity.
5. copy: row's mode is play in a kind of the simplest advertisement of getting word and mixing sound on video screen.
6. public service ads: according to the central task in each period, make and broadcast some and there are advertising films of advocating social ethics, establishing healthy social conduct by TV station.
Existing advertisement is implanted initiatively obviously, is difficult for by spectators, being accepted and digesting.And time spot point immobilization, ensured sustained development, and identity is too high, easily by the passive repulsion of spectators.A little less than in emotion, spectators' possibility is moved in stealth, being difficult for is that spectators empathize.
Summary of the invention
For above-mentioned the problems of the prior art, the embodiment of the present invention provides a kind of advertisement display system and method and receiving terminal for digital television of Digital Television, overcomes defect of the prior art, can realize the concrete details broadcast advertisement according to the story of a play or opera.
For solving the problems of the technologies described above, the embodiment of the present invention provides a kind of advertisement in digital television display system, and described system comprises:
Memory cell, for storing keyed advertising information, the advertisement details with the advertisement of offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
Receiving element, the control signal of sending for receiving user;
Reading unit, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if have, obtain keyed advertising information described in described memory cell, send to described display unit, and the control signal receiving at described receiving element is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read the advertisement details in described memory cell, send to described display unit;
Described display unit, for showing described keyed advertising information after the keyed advertising information getting described reading unit transmission, and, after the advertisement details that get described reading unit transmission, show described advertisement details.
Preferably, also comprise display mode setting unit, for the display mode with the advertisement of offering digital TV program correlation is set, and store described display mode; Described reading unit obtains described keyed advertising information according to described display mode.
Preferably, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, described reading unit judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit;
When described display mode is manually association, whether the digital television program that described reading unit judges current broadcasting the keyed advertising information of related advertisement, if have, the control signal receiving according to described receiving element is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit; Described system also comprises Tip element, before showing keyed advertising information at described display unit, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit is received display reminding information after the instruction of display reminding information.
Preferably, described system comprises the first timer, for starting timing when the described display unit display reminding information; When the first timer timing arrives the first predetermined value, described receiving element does not receive the control signal that shows keyed advertising information, to described display unit, send the instruction of exiting display reminding information, described display unit is received the instruction backed off after random display reminding information that exits display reminding information.
Preferably, described system comprises the second timer, for start timing when described display unit shows keyed advertising; When described the second timer timing arrives the second predetermined value, described receiving element does not receive the control signal that shows advertisement details, to described display unit, send and exit the instruction that shows keyed advertising information, described display unit is received to exit and is shown that the instruction backed off after random of keyed advertising information shows keyed advertising information.
Preferably, described system further comprises:
Exiting unit, is while exiting the signal of advertisement demonstration for the control signal receiving at described receiving element, closes the demonstration of keyed advertising information or the advertisement details of described display unit.
The present invention also provides a kind of advertisement in digital television display packing, said method comprising the steps of:
Keyed advertising information, the advertisement details of the advertisement of pre-stored described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement, if having, obtains described keyed advertising information, shows;
If receive control signal for showing the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show.
Preferably, described method is further comprising the steps of: the display mode of the advertisement of setting and offering digital TV program correlation, store described display mode; The described step of obtaining described keyed advertising information is specially according to described display mode and obtains described keyed advertising information.
Preferably, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting specifically comprises step:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, obtain the keyed advertising information of described associated with Contemporary Digital TV advertisement, show;
In described display mode while being manually associated, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting specifically comprises step:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, demonstrate information;
If the control signal receiving, for showing the signal of keyed advertising information, is obtained the keyed advertising information of the advertisement associated with Contemporary Digital TV, show.
Preferably, described method comprises:
The control signal receiving is while exiting the signal of advertisement demonstration, closes the demonstration of the details of keyed advertising or advertisement.
The present invention also provides a kind of receiving terminal for digital television, comprises previously described advertisement in digital television display system.
The present invention also provides a kind of advertising service front end, comprising:
Memory cell, for storing keyed advertising information, the advertisement details of the advertisement of described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
Data transmission unit for the instruction of obtaining keyed advertising information of receiving digital television receiving terminal, obtains corresponding keyed advertising information from memory cell, returns to described receiving terminal for digital television; With, the instruction of obtaining advertisement details of receiving digital television receiving terminal is obtained corresponding advertisement details according to the mapping relations of described keyed advertising information and advertisement details from memory cell, returns to described receiving terminal for digital television.
The present invention also provides a kind of receiving terminal for digital television, comprising:
Receiving element, the control signal of sending for receiving user;
Reading unit, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if having, sends the instruction of obtaining keyed advertising information to advertising service front end, obtains described keyed advertising information, sends to described display unit; And after the signal of the control signal receiving at described receiving element for demonstration advertisement details, transmission is obtained the instruction of advertisement details to described advertising service front end, obtains advertisement details, sends to described display unit;
Described display unit, for showing described keyed advertising information after the keyed advertising information getting described reading unit transmission, and, after the advertisement details that get described reading unit transmission, show described advertisement details.
Preferably, described receiving terminal for digital television also comprises: display mode setting unit, for the display mode with the advertisement of offering digital TV program correlation is set, and store described display mode; Described reading unit obtains described keyed advertising information according to described display mode.
Preferably, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, described reading unit judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit;
When described display mode is manually association, whether the digital television program that described reading unit judges current broadcasting the keyed advertising information of related advertisement, if have, the control signal receiving according to described receiving element is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit; Described receiving terminal for digital television also comprises Tip element, before showing keyed advertising information at described display unit, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit is received display reminding information after the instruction of display reminding information.
Due to advertisement in digital television display system described in the embodiment of the present invention, the display mode of the advertisement by display mode setting and offering digital TV program correlation, and store described display mode; When Digital Television is played to the concrete details being associated with advertisement, receiving element receives the control signal that user sends; Read and singlely according to described display mode, obtain keyed advertising information described in described memory cell, send to described display unit, and the control signal receiving at described receiving element is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read advertisement details, send to described display unit and show.
Described in the embodiment of the present invention, advertisement in digital television display system can realize user and watching program when (comprising VOD or live telecast), sees and in this program, relates to film plot or the relevant related information of role--the details of keyed advertising and advertisement.For example: user is at the < < that sees a film blame sincere not faze > >, when user sees that Ge You takes out mobile phone and sends short messages, at this moment there is film interface to eject the association information cuing (being keyed advertising information) about mobile phone.Keyed advertising information can be that the model introduction of mobile phone can be also the contact method of buying the shop of this mobile phone.Described in the embodiment of the present invention, advertisement in digital television display system can realize stealthy product placement, under emotional premise guiding, bring spectators or user into role, can carry out the interactive advertising message of obtaining, thereby excite user's understanding interest, can accept easily associated advertisement.The problem of the psychology such as therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion bringing, passive, has improved user's experience greatly.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, to the accompanying drawing of the required use of embodiment be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is advertisement in digital television display system the first example structure figure of the present invention;
Fig. 2 is advertisement in digital television display system the second example structure figure of the present invention;
Fig. 3 is advertisement in digital television display system the 3rd example structure figure of the present invention;
Fig. 4 is advertisement in digital television display packing the first embodiment flow chart of the present invention;
Fig. 5 is advertisement in digital television display packing the second embodiment flow chart of the present invention;
Fig. 6 is advertisement in digital television display packing the 3rd embodiment flow chart of the present invention;
Fig. 7 is that display mode of the present invention arranges interface schematic diagram;
Fig. 8 is display mode of the present invention while being auto-associating, and video screen shows the interface schematic diagram of keyed advertising information;
Fig. 9 is display mode of the present invention when manually associated, the interface schematic diagram of video screen display reminding information;
Figure 10 is user while checking advertisement details, and video screen shows the interface schematic diagram of advertisement details;
Figure 11 is advertising service front-end architecture figure described in the embodiment of the present invention;
Figure 12 is receiving terminal for digital television structure chart described in the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of advertisement in digital television display system, overcomes defect of the prior art, can realize the concrete details broadcast advertisement according to the story of a play or opera.
For the ease of those skilled in the art's understanding, below in conjunction with accompanying drawing, optimum implementation of the present invention is described in detail.
Referring to Fig. 1, this figure is advertisement in digital television display system the first example structure figure of the present invention.
The advertisement in digital television display system of first embodiment of the invention comprises:
Receiving element 14, the control signal of sending for receiving user;
Described receiving element 14 can be specifically the receiving element that receives TV remote controller control signal.Set concrete control signal function corresponding to certain button in TV remote controller.For example, the red button of setting in TV remote controller reads the control signal button of keyed advertising information and advertisement details for sending confirmation, and the right and left key of setting in TV remote controller is the left and right page turning key that display unit shows advertisement details.
Reading unit 15, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if have, obtain keyed advertising information described in described memory cell 12, send to described display unit 16, and the control signal receiving at described receiving element 14 is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read the advertisement details in described memory cell 12, send to described display unit 16;
Described display unit 16, for showing described keyed advertising information after the keyed advertising information getting described reading unit 15 transmissions, and, after the advertisement details that get described reading unit 15 transmissions, show described advertisement details.
Described display unit 16 can show keyed advertising information and advertisement details by the dialog box on a video layer that is positioned at described Digital Television; can certainly show keyed advertising information and advertisement details by other displaying interface forms, and within various distortion based on displaying interface form of the present invention all belongs to the protection range of this patent.
In order not hinder user to watch TV programme, described display unit 16 can for example, by (: the translucent dialog box of display screen corner television set) shows described keyed advertising information being positioned at display unit.
Due to advertisement in digital television display system described in first embodiment of the invention, when Digital Television is played to the concrete details being associated with advertisement, receiving element 14 receives the control signal that user sends; Reading unit obtains keyed advertising information described in described memory cell 12, send to described display unit 16, and the control signal receiving at described receiving element 15 is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read advertisement details, send to described display unit 16 and show.
Described in first embodiment of the invention, advertisement in digital television display system can realize user and watching program when (comprising VOD or live telecast), sees and in this program, relates to film plot or the relevant related information of role--keyed advertising information and advertisement details.
Referring to Fig. 2, this figure is advertisement in digital television display system the second example structure figure of the present invention.
The difference of relative the first embodiment of advertisement in digital television display system the second embodiment of the present invention is, also comprises display mode setting unit 11.
The advertisement in digital television display system of first embodiment of the invention specifically comprises: display mode setting unit 11, memory cell 12, receiving element 14, reading unit 15 and display unit 16.
Display mode setting unit 11, for the advertisement display mode with offering digital TV program correlation is set, and stores this display mode.
Described display mode can comprise auto-associating and manual associated two kinds of display modes.Referring to Fig. 5, described display mode arranges interface schematic diagram, and in the present embodiment, user, except arranging except auto-associating is with manual associated two kinds of display modes, can also arrange display mode for closing association, does not show the information of associated advertisement.
Receiving element 14, the control signal of sending for receiving user.
Described receiving element 14 can be specifically the receiving element that receives TV remote controller control signal.Set concrete control signal function corresponding to certain button in TV remote controller.For example, the red button of setting in TV remote controller reads the control signal button of keyed advertising information and advertisement details for sending confirmation, and the right and left key of setting in TV remote controller is the left and right page turning key that display unit shows advertisement details.
Reading unit 15, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if have, according to described display mode, obtain keyed advertising information described in described memory cell 12, send to described display unit 16, and the control signal receiving at described receiving element 14 is for showing after the signal of advertisement details, according to the mapping relations of keyed advertising information described in described memory cell 12 and advertisement details, read the advertisement details in described memory cell 12, send to described display unit 16.
Described display unit 16, for show keyed advertising information described in described memory cell 12 after getting the keyed advertising information that described reading unit 15 sends, and show described advertisement details after getting the advertisement details that described reading unit 15 sends.
Described display unit 16 can show keyed advertising information and advertisement details by the dialog box on a video layer that is positioned at described Digital Television; can certainly show keyed advertising information and advertisement details by other displaying interface forms, and within various distortion based on displaying interface form of the present invention all belongs to the protection range of this patent.
In order not hinder user to watch TV programme, described display unit 16 can for example, by (: the translucent dialog box of display screen corner television set) shows described keyed advertising information being positioned at display unit.
When described display mode is auto-associating, described reading unit 15 judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell 12, send to described display unit 16.After obtaining keyed advertising information, display unit 16 shows keyed advertising information.Shown in Figure 6, this figure is display mode of the present invention while being auto-associating, the interface schematic diagram of video screen, and user presses after " checking details " button, shows the interface of demonstration advertisement details as shown in Figure 8.
Particularly, whether the digital television program that judges current broadcasting the determination methods of the keyed advertising information of related advertisement, can judge by the time, according to the reproduction time of current program, whether judgement there is associated advertisement and keyed advertising information thereof in this reproduction time.
When described display mode is manually association, described reading unit 15 judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, the control signal receiving according to described receiving element 14 is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell 12, send to described display unit 16.After obtaining keyed advertising information, display unit 16 shows keyed advertising information.
Described in the embodiment of the present invention, advertisement in digital television display system can also comprise Tip element (not shown), for in described display mode being manually association, before described display unit shows keyed advertising information, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit 16, according to the instruction of described display reminding information, demonstrates information.
Described information is used for pointing out user to watch associated advertisement; information is specifically as follows cursor or the pattern of flicker; also can be used on the Word message that video frequency program corner shows and point out, and within the distortion of the various interface manifestation modes based on information of the present invention all belongs to the protection range of this patent.Referring to Fig. 7, Fig. 7 be described in the present embodiment display mode when manually associated, the interface schematic diagram of video screen display reminding information, user presses after red key, show keyed advertising information as shown in Figure 6, user presses after " checking details " button again, shows the interface of demonstration advertisement details as shown in Figure 8.
Described in the embodiment of the present invention, advertisement in digital television display system can also comprise the first timer, starts timing while starting information for showing at described display unit 16; When the first timer timing arrives the first predetermined value, described receiving element 14 does not receive the control signal that shows keyed advertising information, to display unit 16, send the instruction of exiting display reminding information, display unit 16 is received the instruction backed off after random display reminding information that exits display reminding information.The first predetermined value can be set as 5 seconds or 10 seconds, and concrete numerical value can be set as required.In the present embodiment, after information disappears, if receiving element 14 receives the control signal that shows keyed advertising information, display unit 16 still can show the interface of keyed advertising information.
Described in the embodiment of the present invention, advertisement in digital television display system can also comprise the second timer, for start timing when display unit 16 shows keyed advertising; When the second timer timing arrives the second predetermined value, described receiving element 14 does not receive the control signal that shows advertisement details, to display unit 16, send and exit the instruction that shows keyed advertising information, display unit 16 is received to exit and is shown that the instruction backed off after random of keyed advertising information shows keyed advertising information.The second predetermined value can be set as 15 seconds or 20 seconds, specifically can set as required.
In advertisement in digital television display system described in second embodiment of the invention, advertisement in digital television display system also can not comprise display mode setting unit 11, so, when showing keyed advertising information, can be defaulted as auto-associating mode or manually interrelational form show.
Due to advertisement in digital television display system described in second embodiment of the invention, the display mode by 11 settings of display mode setting unit with the advertisement of offering digital TV program correlation, and store described display mode; When Digital Television is played to the concrete details being associated with advertisement, receiving element 14 receives the control signal that user sends; Read and singlely according to described display mode, obtain keyed advertising information described in described memory cell 12, send to described display unit 16, and the control signal receiving at described receiving element 15 is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read advertisement details, send to described display unit 16 and show.
Described in second embodiment of the invention, advertisement in digital television display system can realize user and watching program when (comprising VOD or live telecast), sees and in this program, relates to film plot or the relevant related information of role--keyed advertising information and advertisement details.
For example: user is at the < < that sees a film (blame sincere not faze > >, when user sees that Ge You takes out mobile phone and sends short messages, at this moment there is film interface to eject the association information cuing (being keyed advertising) about mobile phone.Keyed advertising information can be that the model introduction of mobile phone can be also the Enterprise linkage mode of buying this mobile phone.Described in the embodiment of the present invention, advertisement in digital television display system can realize stealthy product placement, under emotional premise guiding, brings spectators or user into role, thereby thereby excites understanding interest to accept easily associated advertisement.The problem of the psychology such as therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion bringing, passive.
Referring to Fig. 3, this figure is advertisement in digital television display system the 3rd example structure figure of the present invention.
The third embodiment of the invention relatively difference of first, second embodiment is, described system further comprises and exits unit 17.
Described in second embodiment of the invention, advertisement in digital television display system also comprises and exits unit 17, for the control signal receiving at described receiving element 15, be while exiting the signal of advertisement demonstration, close the demonstration of the keyed advertising information of described display unit 16 or the details of advertisement.By exiting unit 17, can use that householder is moving exits the details of watching keyed advertising information or advertisement, further increase user's experience.
The embodiment of the present invention also provides a kind of receiving terminal for digital television, overcomes defect of the prior art, can realize the concrete details broadcast advertisement according to the story of a play or opera.
The receiving terminal for digital television of the embodiment of the present invention specifically can comprise the advertisement in digital television display system of previously described embodiment.
The advertisement in digital television display system that receiving terminal for digital television comprises can be the advertisement in digital television display system described in any embodiment above.
The present invention also provides a kind of advertisement in digital television display packing, overcomes defect of the prior art, can realize the concrete details broadcast advertisement according to the story of a play or opera.
Referring to Fig. 4, this figure is advertisement in digital television display packing the first embodiment flow chart of the present invention.
The advertisement in digital television display packing of first embodiment of the invention comprises the following steps:
Keyed advertising information, the advertisement details of the advertisement of S200, pre-stored described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
S300, the digital television program keyed advertising information of related advertisement whether that judges current broadcasting, if having, obtain described keyed advertising information, shows;
If S400 receives control signal for showing the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show.
Advertisement in digital television display packing described in first embodiment of the invention, when Digital Television is played to the concrete details of advertisement, when reception control signal is to show that the signal of advertisement details is according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show.So just can realize user and watch program when (comprising VOD or live telecast), see and in this program, relate to film plot or the relevant related information of role--keyed advertising information and advertisement details.
Referring to Fig. 5, this figure is advertisement in digital television display packing the second embodiment flow chart of the present invention.
Second embodiment of the invention digital television on-demand/live advertisement display method, comprises the following steps:
The display mode of S100, setting and the associated advertisement of digital television program, stores described display mode;
Keyed advertising information, the advertisement details of the advertisement of S200, pre-stored described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
S300, the digital television program keyed advertising information of related advertisement whether that judges current broadcasting, if having, obtain described keyed advertising information according to described display mode, shows;
If S400 receives control signal for showing the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show.
Wherein, above-mentioned steps S200 can carry out before or after step S100, did not affect enforcement of the present invention.
The display mode of the advertisement of the setting of advertisement in digital television display packing and offering digital TV program correlation described in second embodiment of the invention; When Digital Television is played to the concrete details of advertisement, when reception control signal is to show that the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtains advertisement details, show.So just can realize user and watch program when (comprising VOD or live telecast), see and in this program, relate to film plot or the relevant related information of role--keyed advertising information and advertisement details.
Described in the embodiment of the present invention, advertisement in digital television display packing can realize stealthy product placement, under emotional premise guiding, brings spectators or user into role, thereby thereby excites understanding interest to accept easily associated advertisement.The problem of the psychology such as therefore, the present invention can solve initiatively product placement, forces spectators to accept the negative repulsion bringing, passive.
Referring to Fig. 6, this figure is advertisement in digital television display packing the 3rd embodiment flow chart of the present invention.
Third embodiment of the invention advertisement in digital television display packing, specifically can comprise the following steps:
The display mode of S100, setting and the associated advertisement of digital television program, stores described display mode;
Keyed advertising information, the advertisement details of the advertisement of S200, pre-stored described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
S300, the digital television program keyed advertising information of related advertisement whether that judges current broadcasting, if having, obtain described keyed advertising information according to described display mode, shows;
S400, receive control signal for showing the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show;
When the control signal of advertisement demonstration is exited in S500, reception, close and show described keyed advertising information or advertisement details.
Step S500 can carry out any one position after step S300, so long as receive user to exiting after the control signal of advertisement demonstration, can control and close keyed advertising information or advertisement details.
Wherein, above-mentioned steps S200 can carry out before or after step S100, did not affect enforcement of the present invention.
The display mode relating in the method for the invention comprises auto-associating and manual associated two kinds of display modes.
When described display mode is auto-associating, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting is specifically as follows:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, obtain the keyed advertising information of the advertisement associated with Contemporary Digital TV, show;
In described display mode while being manually associated, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting specifically comprises step:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, demonstrate information;
If the control signal receiving, for showing the signal of keyed advertising information, is obtained the keyed advertising information of the advertisement associated with Contemporary Digital TV.
The method of the invention can be for the system in described arbitrary embodiment above, and concrete operation principle is not described in detail in this.
The present invention also provides a kind of advertising service front end and receiving terminal for digital television, and both can connect by digital electricity the networks such as two-way interactive network, the Internet, mobile communications network, WIFI cordless communication network or 3G communication network and be connected.Both cooperations can overcome defect of the prior art, can realize the concrete details broadcast advertisement according to the story of a play or opera.
Referring to Fig. 9, the described advertising service front-end architecture figure that this figure is first embodiment of the invention.
Described in the embodiment of the present invention, advertising service front end comprises memory cell 101, data transmission unit 102.
Memory cell 101, for storing keyed advertising information, the advertisement details of the advertisement of described and offering digital TV program correlation, and the mapping relations of described keyed advertising information and advertisement details;
Data transmission unit 102 for the instruction of obtaining keyed advertising information of receiving digital television receiving terminal, obtains corresponding keyed advertising information from memory cell 101, returns to described receiving terminal for digital television; With, the instruction of obtaining advertisement details of receiving digital television receiving terminal, according to the mapping relations of described keyed advertising information and advertisement details, from advertising service front-end stores unit 101, obtain corresponding advertisement details, return to described receiving terminal for digital television.
Referring to Figure 10, this figure is receiving terminal for digital television structure chart described in first embodiment of the invention.
The receiving terminal for digital television of the embodiment of the present invention can be used in conjunction with above-mentioned advertising service front end.Receiving terminal for digital television described in first embodiment of the invention, specifically can comprise display mode setting unit 111, receiving element 112, reading unit 113 and display unit 114.
Display mode setting unit 111, for the display mode with the advertisement of offering digital TV program correlation is set, and stores described display mode;
Receiving element 112, the control signal of sending for receiving user;
Described display mode comprises auto-associating and manual associated two kinds of display modes; When described display mode is auto-associating, described reading unit judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit;
When described display mode is manually association, whether the digital television program that described reading unit judges current broadcasting the keyed advertising information of related advertisement, if have, the control signal receiving according to described receiving element is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit; Described receiving terminal for digital television also comprises Tip element, before showing keyed advertising information at described display unit, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit is received display reminding information after the instruction of display reminding information.
Described in the embodiment of the present invention, receiving terminal for digital television also comprises Tip element, for in described display mode being manually association, before described display unit shows keyed advertising information, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit, according to the instruction of described display reminding information, demonstrates information.
Described information is used for pointing out user to watch associated advertisement; information is specifically as follows cursor or the pattern of flicker; also can be used on the Word message that video frequency program corner shows and point out, and within the distortion of the various interface manifestation modes based on information of the present invention all belongs to the protection range of this patent.Referring to Fig. 7, the interface schematic diagram of video screen display reminding information, user presses after red key, shows keyed advertising information as shown in Figure 6, and user presses after " checking details " button again, shows the interface of demonstration advertisement details as shown in Figure 8.
Described in the embodiment of the present invention, receiving terminal for digital television can also comprise the first timer, starts timing while starting information for showing at described display unit 16; When the first timer timing arrives the first predetermined value, described receiving element 14 does not receive the control signal that shows keyed advertising information, to display unit 16, send the instruction of exiting display reminding information, display unit 16 is received the instruction backed off after random display reminding information that exits display reminding information.The first predetermined value can be set as 5 seconds or 10 seconds, and concrete numerical value can be set as required.In the present embodiment, after information disappears, if receiving element 14 receives the control signal that shows keyed advertising information, display unit 16 still can show the interface of keyed advertising information.
The receiving terminal for digital television of the embodiment of the present invention can also comprise the second timer, for start timing when display unit 16 shows keyed advertising; When the second timer timing arrives the second predetermined value, described receiving element 14 does not receive the control signal that shows advertisement details, to display unit 16, send and exit the instruction that shows keyed advertising information, display unit 16 is received to exit and is shown that the instruction backed off after random of keyed advertising information shows keyed advertising information.The second predetermined value can be set as 15 seconds or 20 seconds, specifically can set as required.
The described receiving terminal for digital television of the embodiment of the present invention can also comprise and exits unit, for the control signal receiving at described receiving element, be while exiting the signal of advertisement demonstration, close the demonstration of the keyed advertising of described display unit or the details of advertisement.
The above is only the preferred implementation of advertisement in digital television display system of the present invention, method, advertising service front end and receiving terminal for digital television; should be understood that; for those skilled in the art; under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (15)
1. an advertisement in digital television display system, is characterized in that, described system comprises:
Memory cell, for storing keyed advertising information, the advertisement details of the advertisement being associated with digital television program film plot or role, and the mapping relations of described keyed advertising information and advertisement details;
Receiving element, the control signal of sending for receiving user;
Reading unit, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if have, obtain keyed advertising information described in described memory cell, send to display unit, and the control signal receiving at described receiving element is for showing after the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, read the advertisement details in described memory cell, send to described display unit;
Described display unit, for showing described keyed advertising information after the keyed advertising information getting described reading unit transmission, and, after the advertisement details that get described reading unit transmission, show described advertisement details.
2. system according to claim 1, is characterized in that, also comprises display mode setting unit, for the display mode with the advertisement of offering digital TV program correlation is set, and stores described display mode; Described reading unit obtains described keyed advertising information according to described display mode.
3. system according to claim 2, is characterized in that, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, described reading unit judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit;
When described display mode is manually association, whether the digital television program that described reading unit judges current broadcasting the keyed advertising information of related advertisement, if have, the control signal receiving according to described receiving element is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit; Described system also comprises Tip element, before showing keyed advertising information at described display unit, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit is received display reminding information after the instruction of display reminding information.
4. system according to claim 3, is characterized in that, described system comprises the first timer, for starting timing when the described display unit display reminding information; When the first timer timing arrives the first predetermined value, described receiving element does not receive the control signal that shows keyed advertising information, to described display unit, send the instruction of exiting display reminding information, described display unit is received the instruction backed off after random display reminding information that exits display reminding information.
5. system according to claim 1, is characterized in that, described system comprises the second timer, for start timing when described display unit shows keyed advertising information; When described the second timer timing arrives the second predetermined value, described receiving element does not receive the control signal that shows advertisement details, to described display unit, send and exit the instruction that shows keyed advertising information, described display unit is received to exit and is shown that the instruction backed off after random of keyed advertising information shows keyed advertising information.
6. according to the system described in claim 1 to 5 any one, it is characterized in that, described system further comprises:
Exiting unit, is while exiting the signal of advertisement demonstration for the control signal receiving at described receiving element, closes the demonstration of keyed advertising information or the advertisement details of described display unit.
7. an advertisement in digital television display packing, is characterized in that, said method comprising the steps of:
Keyed advertising information, the advertisement details of the pre-stored advertisement being associated with digital television program film plot or role, and the mapping relations of described keyed advertising information and advertisement details;
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement, if having, obtains described keyed advertising information, shows;
If receive control signal for showing the signal of advertisement details, according to the mapping relations of described keyed advertising information and advertisement details, obtain advertisement details, show.
8. method according to claim 7, is characterized in that, described method is further comprising the steps of: the display mode of the advertisement of setting and offering digital TV program correlation, store described display mode; The described step of obtaining described keyed advertising information is specially according to described display mode and obtains described keyed advertising information.
9. method according to claim 8, is characterized in that, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting specifically comprises step:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, obtain the keyed advertising information of the advertisement associated with Contemporary Digital TV, show;
In described display mode while being manually associated, describedly judge that the step of the whether related keyed advertising information of digital television program of current broadcasting specifically comprises step:
Whether the digital television program that judges current broadcasting the keyed advertising information of related advertisement;
If have, demonstrate information;
If the control signal receiving, for showing the signal of keyed advertising information, is obtained the keyed advertising information of the advertisement associated with Contemporary Digital TV, show.
10. according to the method described in claim 7-9 any one, it is characterized in that, described method comprises:
The control signal receiving is while exiting the signal of advertisement demonstration, closes the demonstration of keyed advertising information or advertisement details.
11. 1 kinds of receiving terminal for digital television, is characterized in that, comprise the advertisement in digital television display system described in claim 1-6 any one.
12. 1 kinds of advertising service front ends, is characterized in that, comprising:
Memory cell, for storing keyed advertising information, the advertisement details of the advertisement being associated with digital television program film plot or role, and the mapping relations of described keyed advertising information and advertisement details;
Data transmission unit for the instruction of obtaining keyed advertising information of receiving digital television receiving terminal, obtains corresponding keyed advertising information from memory cell, returns to described receiving terminal for digital television; With, the instruction of obtaining advertisement details of receiving digital television receiving terminal is obtained corresponding advertisement details according to the mapping relations of described keyed advertising information and advertisement details from memory cell, returns to described receiving terminal for digital television.
13. 1 kinds of receiving terminal for digital television, is characterized in that, comprising:
Receiving element, the control signal of sending for receiving user;
Reading unit, for the digital television program that the judges current broadcasting keyed advertising information of related advertisement whether, if having, sends the instruction of obtaining keyed advertising information to advertising service front end, obtains described keyed advertising information, sends to display unit; And after the signal of the control signal receiving at described receiving element for demonstration advertisement details, transmission is obtained the instruction of advertisement details to described advertising service front end, obtains advertisement details, sends to described display unit;
Described display unit, for showing described keyed advertising information after the keyed advertising information getting described reading unit transmission, and, after the advertisement details that get described reading unit transmission, show described advertisement details.
14. terminals according to claim 13, is characterized in that, described receiving terminal for digital television also comprises: display mode setting unit, for the display mode with the advertisement of offering digital TV program correlation is set, and store described display mode; Described reading unit obtains described keyed advertising information according to described display mode.
15. terminals according to claim 14, is characterized in that, described display mode comprises auto-associating and manual associated two kinds of display modes;
When described display mode is auto-associating, described reading unit judges the whether related keyed advertising information of the digital television program of current broadcasting, if have, obtain keyed advertising information associated with Contemporary Digital TV in memory cell, send to described display unit;
When described display mode is manually association, whether the digital television program that described reading unit judges current broadcasting the keyed advertising information of related advertisement, if have, the control signal receiving according to described receiving element is for showing after the signal of keyed advertising information, obtain keyed advertising information associated with Contemporary Digital TV in described memory cell, send to described display unit; Described receiving terminal for digital television also comprises Tip element, before showing keyed advertising information at described display unit, when described reading unit judges the keyed advertising information of the related advertisement of digital television program of current broadcasting, the instruction of sending display reminding information to described display unit; Described display unit is received display reminding information after the instruction of display reminding information.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010513074.7A CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
| PCT/CN2011/071396 WO2012048547A1 (en) | 2010-10-12 | 2011-02-28 | Method and system for displaying digital television advertisements, and digital television reception terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010513074.7A CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
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| CN102447963A CN102447963A (en) | 2012-05-09 |
| CN102447963B true CN102447963B (en) | 2014-03-12 |
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| CN201010513074.7A Active CN102447963B (en) | 2010-10-12 | 2010-10-12 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
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| WO (1) | WO2012048547A1 (en) |
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| CN103458268A (en) | 2012-05-28 | 2013-12-18 | 中兴通讯股份有限公司 | Method and device for transmission of media data |
| CN103248917A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | System and method for displaying product details in process of playing television video |
| US20150002743A1 (en) * | 2013-07-01 | 2015-01-01 | Mediatek Inc. | Video data displaying system and video data displaying method |
| CN104703019A (en) * | 2015-03-25 | 2015-06-10 | 京东方科技集团股份有限公司 | TV display method and device |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
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| US20050086690A1 (en) * | 2003-10-16 | 2005-04-21 | International Business Machines Corporation | Interactive, non-intrusive television advertising |
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| CN1832571A (en) * | 2005-03-08 | 2006-09-13 | 国际商业机器公司 | Method and apparatus of provided streaming media in ad visiting |
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| CN102447963A (en) | 2012-05-09 |
| WO2012048547A1 (en) | 2012-04-19 |
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Denomination of invention: Digital TV advertisement display system and method and digital TV receiving terminal Effective date of registration: 20221021 Granted publication date: 20140312 Pledgee: Industrial and Commercial Bank of China Limited Shenzhen gaoxinyuan sub branch Pledgor: Dragon View Media Co.,Ltd. Registration number: Y2022980019260 |