JP2007171255A - Advertisement display apparatus, and computer program and method for realizing the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system etc. capable of performing efficient advertisement activity. <P>SOLUTION: An advertisement display apparatus for displaying advertisement receives information from an input device for inputting the information. The advertisement display apparatus stores a keyword record in which detailed information of the advertisement corresponding to reproducing data including moving image data or voice data, and a scene expressed in the reproducing data, and an advertisement keyword for guiding to the detailed information, are related. The advertisement display apparatus reproduces the reproducing data, and when a certain scene is reproduced, it displays the advertisement keyword corresponding to the scene. When the displayed advertisement keyword is selected by a viewer, the detailed information corresponding to the advertisement keyword is displayed. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a system for displaying an advertisement with a high advertising effect on the screen of a television or a personal computer.

Currently, in the advertising industry, various advertising activities are performed using television and the Internet. For example, a typical example of an advertisement using the Internet is a banner advertisement.
In the television industry, advertising activities using television commercials have been dominant for a long time.
The following literature contains technologies related to banner advertisements.

JP 2002-373284 A

However, banner advertisements do not always provide advertisements that meet customer needs, and the effects of those advertisements have been disappointing.
In addition, a more serious problem has occurred in television commercials. That is, a technology for automatically cutting TV commercials has been developed along with the recent improvement in performance of video equipment, and serious problems have started to appear that viewers cannot watch TV commercials.
In this way, it is difficult to increase the advertising effect with conventional advertising activities.
Therefore, there is a need for a new advertising mechanism and a device that realizes it.

The present invention is, for example, an apparatus (system) including the following means, a method in which a computer performs the following processing (steps), and a computer program that causes a computer to function as follows.
(1) An advertisement display device that receives information from an input device for inputting information,
First storage means for storing a keyword record in which reproduction data including moving image data or audio data, detailed information of an advertisement corresponding to the expression content expressed in the reproduction data, and an advertisement keyword for guiding to the detailed information are associated with each other A reproduction means for reproducing the reproduction data; an advertisement keyword display means for displaying the advertisement keyword corresponding to the expression content when the expression content is being reproduced; and a selection of the advertisement keyword displayed is received from the input device. Selecting keyword receiving means for displaying, and detailed information displaying means for displaying the detailed information corresponding to the selected advertising keyword.
(2) The keyword record includes an expression content keyword corresponding to the expression content, and the expression content keyword is stored in the first storage unit in association with the expression content and the advertisement keyword.
(3) When displaying the detailed information, there is provided a reproduction stop means for temporarily stopping reproduction of the reproduction data.
(4) Second storage means for storing the selected advertisement keyword is provided, and the detailed information display means displays the detailed information corresponding to the advertisement keyword stored in the second storage means after reproduction of the reproduction data. It is means to do.
(5) The content of the detailed information stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started.
(6) The content of the advertising keyword stored in the first storage means is determined when the reproduction of the reproduction data is started or when the reproduction of the expression content is started.
(7) The number of selections of the expression content keyword is stored in association with the expression content keyword,
The advertisement display device receives a selection of the expression content keyword from the input device and aggregates the number of selections, and preferentially displays the advertisement keyword corresponding to the expression content keyword having a large number of selections. Priority display means is provided.

The present invention has the following effects.
(1) If the present invention is used, highly efficient advertising activities can be performed. In other words, since it is possible to advertise according to the content of the moving image, it is possible to advertise products that the viewer is interested in, and very efficient advertising activities are possible.
(2) Since the viewer voluntarily selects the advertisement, it is possible to provide the advertisement that the viewer really needs. This enables more efficient advertising activities.
(3) If the playback is paused when displaying the advertisement, it is possible to avoid the inconvenience that the contents of the moving picture progress while watching the advertisement and the contents of the moving picture cannot be understood.
(4) If the selected advertisements are displayed in sequence after the reproduction of the moving images is completed, the advertisements can be viewed after enjoying the moving images sufficiently. That is, the inconvenience that the moving image is paused each time an advertisement is displayed and the moving image cannot be fully enjoyed can be avoided.
(5) Since the present invention downloads the scene keyword and detailed information at the time of reproducing the moving image, the newest advertisement can be displayed at the time of reproducing the moving image. That is, it is possible to replace the detailed information of the advertisement even immediately before the moving image reproduction.
(6) Since the present invention can change the scene keyword according to the customer's needs, it is possible to carry out advertising activities that are more appropriate and have a high advertising effect.

  The present invention relates to a system for displaying an advertisement with a high advertising effect on the screen of a television or a personal computer. Hereinafter, description will be given based on the drawings.

A first embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a schematic diagram showing hardware necessary for implementing the present invention and the connection of the hardware.
The hardware includes a computer (PC1) that performs video reproduction and other various processes, a display device (display monitor 2) connected to the PC1, and a server 4 used by an advertisement provider. The controller 3 corresponds to a so-called television remote controller and transmits various command signals to the PC 1 and the PC 1 receives the signals.
Each device (PC1, server 4) is provided with a data transmission unit and a reception unit for enabling data transmission / reception, whereby each device can communicate with each other via the Internet 11 (or other communication means). Data can be sent and received. Each device that has received the data must always store it in the storage device.

Each device includes a processing device for processing information and a storage device for storing information.
The storage device of each device stores a computer program and predetermined data for realizing the present invention, and the processing device of each device performs predetermined processing in accordance with the processing instruction of this computer program. Here, the PC 1 serves as an advertisement display device, the controller 3 serves as an input device, and the storage device of the PC 1 serves as first storage means.

Next, the outline of the present invention will be described. The outline of the present invention is as follows.
(1) Movie data (for example, “movie”) and scene keywords corresponding to the scene of the movie are set in advance as shown in FIG.
(2) When the movie is played, along with the movie, advertisement keywords (words representing the advertisement content in one word) linked to the scene of the movie are displayed together with the movie as shown in FIG.
(3) When the advertising keyword that the viewer is interested in is selected from the advertising keywords displayed in FIG. 3 (for example, “Excellent acceleration performance / A001”), the detailed information of the advertisement is displayed as shown in FIG. Is done.
This makes it possible to display an advertisement (an advertisement for a product that the viewer is likely to be interested in) suitable for the movie scene, and to realize an advertising activity with a high advertising effect.
That is the summary of the present invention.

Next, various data stored in the server 4 will be described.
The server 4 stores moving image data (reproduction data / not shown) such as a movie, a keyword record (FIG. 2) linked to the moving image data, and detailed advertisement information (FIG. 5) in association with each other.
For example, it is assumed that a movie “Speed Chase” is stored in the server 4. As shown in Fig. 2, this speed chase movie includes a "car chase scene", a "PC operation scene" where the main character operates a computer in the office, and a "bathing scene" where the main character's lover takes a shower. It shall be.
Among them, in the “car chase scene”, the latest sports car driven by the hero appears, and this scene starts 5 minutes after the start of the movie and ends after 7 minutes. Therefore, if advertisements for passenger cars and tires are displayed in this scene (5-7 minutes from the start of the movie), the advertising effect will be high. Therefore, in the keyword record (FIG. 2), the scene keyword (expression content keyword) “passenger car” “tire”, “05:00” at the start of the scene, and “07:00” at the end of the scene. In addition, the scene keyword “passenger car” “tire” and advertisement numbers “A001, A002”, “A003, A004” and advertisement keywords (advertising keywords for guiding to detailed information of advertisements) “excellent acceleration performance” "Improved fuel economy" and "Strongly prevent slip" are related. Further, the advertisement number is associated with the detailed information of the advertisement. For example, the advertisement number A001 is associated with the detailed information of the advertisement as shown in FIG.

Next, processing until the present invention is realized will be described.
The moving image distribution company A distributes a large number of movies (moving images). Further, it is assumed that the customer B is a member of the company A.
Customer B wants to watch a movie using PC 1 and accesses a web page provided by company A. As a result, the contents as shown in FIG.
Customer B wants to watch a movie called Speed Chase and uses controller 3 to select “Download” in the right column where the speed chase is represented. As a result, the PC 1 creates a selected moving image number “001” (not shown) and transmits it to the server 4.

Upon receiving this, the server 4 searches the storage device for moving image data of the speed chase corresponding to the moving image number “001”, and transmits it to the PC 1.
The PC 1 that has received and stored the moving image data then displays a screen for reproducing the moving image data (speed chase) as shown in FIG. When the customer B clicks (selects) “play” in FIG. 7, the PC 1 creates play notification information “play video number: 001” as shown in FIG. 8 as preparation for starting the speed chase video playback. Is transmitted to the server 4.
Receiving the reproduction notification information “reproduction video number: 001”, the server 4 searches the keyword data (FIG. 2) corresponding to the video number “001” and transmits it to the PC 1. At this time, the server 4 also transmits all the detailed information (for example, FIG. 5) stored in the storage device to the PC 1 together.
The PC 1 receiving and storing the keyword data and the detailed information reproduces the speed chase moving image. Note that the PC 1 always confirms how many minutes and how many seconds have elapsed from the start of movie playback during playback. Further, the PC 1 that performs this process plays a role as a reproducing means.
The PC 1 compares the movie playback time with the scene start and end times of the keyword record every second, and when the playback time is between the scene start time and the scene end time (for example, the playback time is 5 minutes-7). If there is a minute, the following processing is performed.
(1) First, the PC 1 refers to the keyword data (FIG. 2) to determine which of the two advertising keywords “passenger car” and “tire” associated with the car chase scene is to be preferentially displayed. Here, priority is given to the one with more keyword selections (FIG. 2) linked | related with each advertisement keyword. The meaning of the number of keyword selections will be described later.
(2) Next, the PC 1 displays the scene keyword, the advertisement keyword, and the advertisement number as shown in FIG. That is, the display monitor 2 displays the scene keyword “passenger car”, the advertisement keywords “excellent acceleration performance”, “new car of T company”, and the advertisement number (right column in FIG. 3). Note that the left column in FIG. 3 represents a movie being played back. Further, the PC 1 that performs this process serves as an advertisement keyword display unit and a priority display unit.

It is assumed that customer B who was watching a movie saw an advertisement keyword “excellent acceleration performance” and showed interest in this. The customer B uses the controller 3 to select the advertisement number A001. Accordingly, the PC 1 creates request information (selected keyword) “selected advertisement: A001” (FIG. 9) for requesting the details of the advertisement, and searches for the detailed information based on this. Thereby, the detailed information of FIG. 5 is extracted. The PC 1 that performs this process plays a role as a selected keyword receiving unit.
Next, the PC 1 temporarily stops moving image reproduction and displays the contents (detailed information) of FIG. 5 on the display monitor 2 (FIG. 4). The PC 1 that performs this process serves as detailed information display means.
In this way, if an advertisement linked to a moving image scene is displayed, it is possible to advertise a product that the viewer will be interested in. Therefore, an advertising activity with a very high advertising effect can be performed. Also, since the video playback is paused (for example, stopped for 30 seconds) when the detailed information is being displayed, the video playback proceeds while viewing the detailed information, and the contents of the movie cannot be understood. Can be avoided. Here, it is assumed that the number of times of display of the advertisement displaying the detailed information is counted by the server 4, and the server 4 charges the advertisement requester for an amount obtained by multiplying the display number by the display unit price. The display unit price may be determined in a bid form from each advertisement requester. Note that the PC 1 that performs this process serves as a playback stop means.

In addition, you may make this invention as follows.
(1) In the above embodiment, the moving image playback is paused when displaying the detailed information. However, the detailed information may be displayed after the moving image playback is completed to the end without pausing. That is, when the detailed information “A001” is selected, “A001” is stored as shown in FIGS. 10A to 10B, and when the detailed information “C002” is selected, FIGS. 10B to 10C are stored. “C002” is memorized. Then, after the reproduction is completed, the detailed information stored and accumulated is sequentially displayed as shown in FIG. In this way, detailed information can be viewed after enjoying the video to the end without stopping playback. Note that the storage device of the PC 1 that stores the selection advertisement data in FIG. 10 serves as the second storage means.

(2) The advertising keywords to be displayed may be changed according to customer needs. That is, in the above example, the scene keyword to be displayed is a passenger car and an advertisement corresponding to this is displayed. However, when many customers are interested in tire advertisement, an advertisement about tire is automatically displayed. It may be changed. Hereinafter, a process for realizing this will be described.
The car chase scene of the keyword data in FIG. 2 is associated with “passenger car” and “tire” as scene keywords and the number of times each keyword is selected. The number of times of selecting a keyword for a passenger car is “1”, and the number of times of selecting a keyword for a tire is “0”. This is the value initially set by the advertisement provider. As described above, in the car chase scene, advertisements for passenger cars with a large number of keyword selections are displayed preferentially, and tires are only displayed at the bottom as other keywords. (FIG. 3).
It is assumed that customer B who was watching the movie speed chase video playback is not interested in passenger cars at the moment and is interested in tires. In this case, the customer B uses the controller 3 to select <tire> of “other keywords” in FIG. 3. As a result, the PC 1 preferentially displays the advertisement relating to the tire as shown in FIG. 11, and the passenger car is displayed as “other keywords” in the lower row.

  Further, the PC 1 creates keyword selection information as shown in FIG. 12 and transmits it to the server 4. Receiving this, the server 4 searches the keyword data corresponding to the moving image number 001, and adds / aggregates the number of selections of the scene keyword “tire” (FIG. 13). In this way, an advertisement related to a scene keyword with a large number of selections can be preferentially displayed, and the advertising efficiency is better for a customer (for example, customer C) who downloads and plays a speed chase after customer B Realize advertising activities. In this embodiment, when customer B selects a tire, the number of keyword selections for both the passenger car and the tire is “1”, which is the same. However, in this case, the passenger car is preferentially displayed. It is assumed that when the customer (for example, the customer C) selects the tire again, the number of tire selections exceeds the number of passenger car selections, and the tire advertisement is preferentially displayed. Further, the PC 1 that performs this process plays a role as a selection number counting means.

(3) In the above embodiment, the server 4 is notified that the moving image has been played, and the advertisement keyword and the detailed information are downloaded to the PC 1 at that time (when the moving image is played back). You may download when the reproduction | regeneration of a scene is started. Hereinafter, the process for that will be described.
For example, with reference to the keyword data in FIG. 2, it is found that the car chase scene starts 5 minutes after the start of moving image playback. Therefore, the PC 1 refers to the keyword data, and transmits scene start notification data as shown in FIG. 14 to the server 4 when 5 minutes have elapsed (or a little earlier than 5 minutes) from the moving image reproduction. Then, the server 4 searches for the advertisement keyword and the advertisement number based on the moving image number and the scene name of the scene start data, and transmits the advertisement keyword to the PC 1.
The PC 1 that has received the advertisement keyword stores it and displays the advertisement keyword and the advertisement number as shown in FIG.
When the advertisement keyword and the advertisement number (for example, A001) are selected by the controller 3, the advertisement number is transmitted to the server 4.
Then, the server 4 that has received it searches the corresponding detailed information based on the received advertisement number, and transmits it to the PC 1. And PC1 which received it displays the received detailed information like FIG.
In this way, detailed information and advertising keywords are determined when the scene (expression content) is played back, so the latest advertising keywords and detailed information can be provided to customers, and more efficient. Good advertising activities can be done.

Although specific cases have been described in the above embodiments, the present invention is not limited to these specific cases. For example, the following cases may be used.
(1) In the above embodiment, the moving image distribution has been described as an example, but the present invention is not limited to this. For example, it can also be used for distributing audio data. In the above embodiment, the case where the moving image data is downloaded and reproduced is described. However, the present invention can also be used in various moving image reproduction formats and audio reproduction formats such as reproduction in a streaming format.
(2) The content of the data is not limited to the data described in the embodiment. That is, any other data may be used as long as it can play the same role. For example, the advertisement number may be a web page address (URL) as shown in FIG. Further, the reproduction data may be audio data instead of moving image data. Furthermore, the moving image data may be data including sound or data not including sound.
(3) The hardware is not limited to that described in the embodiment. That is, any other hardware may be used as long as it can play the same role. For example, in the present invention, video playback is performed by a computer, but this may be performed by a television receiver equipped with a device called a set-top box.
(4) The processing contents and procedures are not limited to those described in the embodiment. That is, any other processing content / procedure may be used as long as it can play the same role.
(5) It is assumed that data (data items) of data (data records, files) appearing in the above-described embodiments are stored in association with (associated with) each other in principle. The same applies to what is shown in the drawings.

It is a figure which shows the outline of the hardware utilized by this invention. It is a figure showing keyword data. It is a figure showing the display contents of an advertising keyword. It is a figure showing the display content of the detailed information of an advertisement. It is a figure showing detailed information. It is a figure showing the animation selection screen. It is a figure showing a moving image reproduction screen. It is a figure showing reproduction notification information. It is a figure showing request information. It is a figure showing selection advertisement data. It is a figure showing the display contents of an advertising keyword. It is a figure showing keyword selection information. It is a figure showing keyword data. It is a figure showing scene start notification data. It is a figure showing keyword data.

Claims (21)

A method realized by an advertisement display device that receives information from an input device for inputting information,
The advertisement display device includes a keyword record that associates reproduction data including moving image data or audio data, detailed information of an advertisement corresponding to the expression content expressed in the reproduction data, and an advertising keyword for guiding to the detailed information. A first storage step for storing, a reproduction step for reproducing the reproduction data, an advertisement keyword display step for displaying the advertisement keyword corresponding to the expression content when the expression content is reproduced, and selection of the displayed advertisement keyword An advertisement display method, comprising: a selection keyword reception step of receiving the information from the input device; and a detailed information display step of displaying the detailed information corresponding to the selected advertisement keyword. The keyword record includes an expression content keyword corresponding to the expression content, and the expression content keyword is stored in the first storage unit in association with the expression content and the advertisement keyword. The advertisement display method according to claim 1. 3. The advertisement display method according to claim 1, wherein the advertisement display device performs a reproduction stop step for temporarily stopping reproduction of the reproduction data when the detailed information is displayed. The advertisement display device performs a second storage step of storing the selected advertisement keyword, and the detailed information display step displays the detailed information corresponding to the advertisement keyword stored in the second storage means of the reproduction data. 3. The advertisement display method according to claim 1, wherein the advertisement display method is a step of displaying after reproduction. 2. The content of the detailed information stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. The advertisement display method of thru | or 4. 2. The content of the advertising keyword stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. 6. The method for displaying an advertisement according to 5. The expression content keyword is stored in association with the number of selections of the expression content keyword,
The advertisement display device receives the selection of the expression content keyword from the input device and counts the number of selections, and preferentially displays the advertisement keyword corresponding to the expression content keyword having a large number of selections. The advertisement display method according to claim 1, further comprising a priority display step. An advertisement display device that receives information from an input device for inputting information is guided to reproduction data including moving image data or audio data, and detailed information of the advertisement corresponding to the expression content expressed in the reproduction data and the detailed information. First storage means for storing a keyword record associated with an advertisement keyword for performing, reproduction means for reproducing the reproduction data, and display of the advertisement keyword corresponding to the expression content when the expression content is being reproduced It functions as an advertisement keyword display means, a selection keyword reception means for receiving selection of the displayed advertisement keyword from the input device, and a detailed information display means for displaying the detailed information corresponding to the selected advertisement keyword. A computer program for advertising display. The keyword record includes an expression content keyword corresponding to the expression content, and the expression content keyword is stored in the first storage unit in association with the expression content and the advertisement keyword. 9. A computer program for displaying an advertisement according to claim 8. 10. The computer program for displaying an advertisement according to claim 8, wherein the advertising device is caused to function as a reproduction stop unit that temporarily stops reproduction of the reproduction data when the detailed information is displayed. The advertising device functions as second storage means for storing the selected advertisement keyword, and the detailed information display means displays the detailed information corresponding to the advertisement keyword stored in the second storage means for the reproduction data. 10. The computer program for displaying advertisements according to claim 8, which is means for displaying after reproduction. The content of the detailed information stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. The computer program for the advertisement display of thru | or 11. 9. The content of the advertising keyword stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. A computer program for displaying an advertisement according to any one of Items 12 to 12. The expression content keyword is stored in association with the number of selections of the expression content keyword,
The advertisement display device receives a selection of the expression content keyword from the input device and counts the number of selections, and preferentially displays the advertisement keyword corresponding to the expression content keyword with a large number of selections 14. The computer program for displaying advertisements according to claim 8, wherein the computer program functions as a priority display means. An advertisement display device that receives information from an input device for inputting information,
First storage means for storing a keyword record in which reproduction data including moving image data or audio data, detailed information of an advertisement corresponding to the expression content expressed in the reproduction data, and an advertisement keyword for guiding to the detailed information are associated with each other A reproduction means for reproducing the reproduction data; an advertisement keyword display means for displaying the advertisement keyword corresponding to the expression content when the expression content is being reproduced; and a selection of the advertisement keyword displayed is received from the input device. An advertisement display device comprising: a selected keyword receiving means for displaying, and detailed information display means for displaying the detailed information corresponding to the selected advertisement keyword. The keyword record includes an expression content keyword corresponding to the expression content, and the expression content keyword is stored in the first storage unit in association with the expression content and the advertisement keyword. The advertisement display device according to claim 15. 17. The advertisement display device according to claim 15, further comprising a reproduction stop unit that temporarily stops reproduction of the reproduction data when the detailed information is displayed. A second storage means for storing the selected advertisement keyword, wherein the detailed information display means is a means for displaying the detailed information corresponding to the advertisement keyword stored in the second storage means after reproduction of the reproduction data; The advertisement display device according to claim 15, wherein the advertisement display device is provided. 16. The content of the detailed information stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. The advertisement display apparatus of thru | or 18. 16. The content of the advertising keyword stored in the first storage means is determined when reproduction of the reproduction data is started or when reproduction of the expression content is started. 20. The advertisement display device according to any one of items 19 to 19. The expression content keyword is stored in association with the number of selections of the expression content keyword,
The advertisement display device receives a selection of the expression content keyword from the input device and aggregates the number of selections, and preferentially displays the advertisement keyword corresponding to the expression content keyword having a large number of selections. 21. The advertisement display device according to claim 15, further comprising priority display means for performing the display.

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