JP5269727B2 - Content insertion management apparatus, method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To distribute various patterns of advertisements irrespective of a mode that causes reproduction or interruption of a program. <P>SOLUTION: On an insertion designation screen, a video (e.g., X1) stored in a video content storage means is selected and a designation is received as to a time position between the start and end of the reproduction of the video content and insertion content (e.g., B2) stored in an insertion content storage means, which is to be inserted at the time position. The designation data representing the received designation are generated by a data generating means, and stored in a predetermined designation data storage means in association with the video. In place of displaying a video advertisement or the like in a video playback area as insertion content of an advertisement or the like regarding a desired time position in a video, a designation is received to display insertion content (B2 in the above example) such as an image in a second display area arranged around the video, thereby distributing the advertisement without interrupting playback of a video program. <P>COPYRIGHT: (C)2011,JPO&amp;INPIT

Description

  The present invention relates to distribution control of content including moving images.

  In recent years, with the spread of high-speed, large-capacity Internet connection environments such as ADSL and optical fiber, that is, broadband, video content is streamed to user terminals typified by personal computers and played back in the display area within the web page displayed by the browser. By doing so, a new value service is being developed that allows individual users to view various programs such as terrestrial broadcasts, which are comparable to existing television broadcasts, at a desired timing.

  Even in this type of service, a technique for inserting an advertisement video in the middle of the main part of the program is proposed in order to obtain advertising revenue from the sponsor as in TV broadcasting. For example, along with registration of an advertisement video to be inserted into the program, A technology has been proposed in which a time setting in a program in which the advertisement is to be inserted is received in advance, and when the time is reached during program playback, the program playback is paused and a registered advertisement is inserted (for example, a patent) Reference 1).

Japanese Patent Laid-Open No. 2003-244677

  However, in the conventional technique in which the program reproduction is paused and the advertisement is inserted as described above, there is a problem that the advertisement is limited to an advertisement with an interruption of the user's program viewing. In particular, when viewing streaming programs on the Internet, the advantage is the user's freedom to start watching at any time, and the interruption of playback at a timing that ignores the user's intention may affect the quality of the viewing experience. There is. In this regard, in order to maintain the willingness to watch and promote the use of the program distribution service, the present applicant has sought and searched for an advertisement distribution mode that is not limited to a mode involving interruption of program reproduction.

  In other words, the present invention solves the problems of the prior art as described above, and its purpose is to distribute advertisements of various patterns without being limited to an aspect involving interruption of program reproduction.

  Based on the above object, one aspect (1) of the present invention is a web page distributed to a user terminal, which reproduces and displays moving image content in a first display area, and is provided in a peripheral portion inside and outside the first display area. In the second display area, a content insertion management device that edits the timing of each display for a web page that displays insertion content in relation to playback display of the video content, the video content storing one or more video content Storage means, insertion content storage means for storing one or more of the insertion contents, and at what time position from the start of playback to the end of playback of the video content stored in the video content storage means Designation accepting means for accepting designation of which inserted content to be inserted is stored in A data generating means for storing a predetermined specified data storage means to generate a designation data representing the designation of the content accepted by the designation accepting means associated with the video content, characterized by comprising a.

  One aspect (8) of the present invention that captures the above aspect from the viewpoint of a method is a web page distributed to a user terminal, which reproduces and displays moving image content in a first display area, and surroundings inside and outside the first display area In the second display area provided in the section, a content insertion management method in which a timing of each display is edited by a computer with respect to a web page displaying insertion content in relation to reproduction display of the moving image content, the one or more moving image contents Is stored in advance in predetermined moving image content storage means, one or more of the insertion contents are stored in advance in predetermined insertion content storage means, and from the start of reproduction to the end of reproduction of the moving image content stored in the moving image content storage means Which inserted content stored in the inserted content storage means at which time position A designation receiving process for accepting designation as to whether to insert, and a data generating process for creating designation data representing the contents of the designation accepted by the designation accepting process and storing it in a predetermined designated data storage means in association with the moving image content It is characterized by having.

  One aspect (9) of the present invention that captures the above aspect from the viewpoint of a computer program is a web page that is distributed to a user terminal by controlling a computer, and reproduces and displays moving image content in a first display area. A content insertion management program for editing the timing of each display for a web page displaying insertion content in relation to the playback display of the moving image content in the second display area provided in the peripheral portion inside and outside the first display area. The one or more moving image contents are stored in advance in a predetermined moving image content storage unit, the one or more insertion contents are stored in advance in a predetermined insertion content storage unit, and the moving image stored in the moving image content storage unit At which time position from the start of playback of the content to the end of playback, the insertion container The user is allowed to accept designation of which inserted content is stored in the storage means, generates designation data representing the accepted designation content, and associates it with the moving image content to the predetermined designation data storage means It is memorized.

  In the present invention, instead of displaying a video advertisement or the like in the video playback area itself as an insertion content such as an advertisement at a desired time position in the video, an image or the like is inserted into the second display area arranged around the video By accepting designation to display the content, it is possible to distribute advertisements without interrupting playback of the video program. In addition, since the combination with the video advertisement in the video playback area and the proper use of the video advertisement are not hindered, it is possible to distribute various types of advertisements such as displaying advertisements for products that match scenes and appearances of the video content.

  According to another aspect (2) of the present invention, in any one of the above aspects, the designated data stored in the designated data storage unit is reproduced in association with the moving picture content while the moving picture content related to the designation is reproduced. And a display reproduction means for reproducing a display for inserting the designated insertion content at the designated time position.

  In this way, by displaying and playing back each display of the specified video content and inserted content, it is highly accurate and effective, such as reviewing the specified content while checking the actual display state and impression on the user terminal. It is possible to realize specific designation contents.

  In another aspect (3) of the present invention, in any one of the above aspects, the inserted content is a first content displayed in the first display region and a second content displayed in the second display region, An association means for accepting the designation of the first content and the designation of the second content and associating the designated first content and the second content with each other, and the designation of the associated first content and the second content Timing control means for performing at least one of control to synchronize display timing or control to shift the display timing when the designation accepting means accepts.

  As described above, the first content such as the video advertisement and the second content such as the image surrounding the video are associated with each other according to the designation, and the control to synchronize the display timings of the two or the control to shift them so that they are not displayed at the same time is performed. Thus, it is possible to realize an optimal advertisement appeal suited to the circumstances such as the relationship between the first and second contents and the purpose of combination.

  According to another aspect (4) of the present invention, in any one of the above aspects, the second display area is displayed in which range of the peripheral portions inside and outside the first display area and in what manner the appearance appears. For one or both of the above, the designation accepting unit accepts designation, and the data generation unit includes the designation content in the designated data.

  In this way, by accepting the designation of what appears in the surroundings of the moving image area for the second display area such as image advertisement etc., it is optimal according to the circumstances such as the content and positioning of the inserted content Visual expression can be realized.

  According to another aspect (5) of the present invention, in any one of the above aspects, the designation accepting unit accepts designation for a criterion for selecting the insertion content to be inserted at the time position from a plurality of candidates for each time position. The specified content is included in the specified data by the data generation means.

  In this way, for each time position to be inserted, instead of specifying a specific specific advertisement in advance, a keyword or the like that matches the video content is specified, and based on that, actual advertisement candidates ordered at the time of playback are actually used. By selecting an advertisement to be displayed on the screen, flexible and diverse operations such as a quick response to a change in status such as an advertisement submission or change cancellation and a bid-type advertisement submission are facilitated.

  According to another aspect (6) of the present invention, in any one of the aspects described above, an insertion recommendation preset for the insertion content is made for each of the video content and for one or more genres into which each video content is classified. Recommended insertion position storage means for storing position information, wherein the designation receiving means is set in advance for the recommended insertion position set for the individual moving image content and the genre into which the moving image content is classified. The inserted recommended position is displayed as a candidate for the time position where the inserted content is inserted.

  In this way, the insertion set for an individual video can be displayed by displaying the recommended insertion position set for the video content and the genre that the video is for as a candidate for the time position for inserting the insertion content into the video content. If there is a recommended position, it can be used, and even if there is no recommended insertion position, the recommended insertion position of the corresponding genre can be used, reducing the burden of each designated person determining each insertion position for each video. However, an appropriate insertion position can be easily obtained.

  According to another aspect (7) of the present invention, in any one of the above aspects, the inserted content to be inserted thereafter or the insertion thereof depending on presence or absence or one or both of the contents of the second display area displaying the inserted content The specification accepting unit accepts designation for contents that change one or both of the time positions to be included, and the data generation unit includes the designation contents in the designated data.

  In this way, by clicking on the image advertisement displayed in the second display area around the video and switching the subsequent development by conditional branching according to the contents, the next time position From time to time, you can display a sequel to a series of advertisements based on storylines, or display a special video related to the main part later when you view a certain number of advertisements. It becomes feasible.

  It should be noted that other categories such as a method or computer program corresponding to each of the above aspects, and more specific aspects described below are also included in the present invention. In other categories, each “means” shall be read as “processing” and the computer program shall cause the computer to perform these processes.

  As described above, according to the present invention, it is possible to distribute advertisements of various patterns without being limited to the mode accompanied by program reproduction interruption.

The functional block diagram which shows the structure of embodiment of this invention. The figure which illustrates each information (data) in the embodiment of the present invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which shows an example of the moving image delivery page in embodiment of this invention. The figure which illustrates the state which is displaying the 2nd content which is an advertisement in the 2nd display area of a moving image delivery page in embodiment of this invention. The figure which illustrates the other state which is displaying the 2nd content which is an advertisement in the 2nd display field of a video distribution page in the embodiment of the present invention. The figure which shows an example of the insertion designation | designated screen in embodiment of this invention. The figure which shows another state about an example of the insertion designation | designated screen in embodiment of this invention. The figure which illustrates the basic designation | designated by an example of the insertion designation | designated screen in embodiment of this invention.

  Next, modes for carrying out the present invention (referred to as “embodiments”) will be described with reference to the drawings. It should be noted that assumptions common to those already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
This embodiment relates to a content insertion management apparatus (hereinafter also referred to as “this apparatus”) that edits the timing of each display for a web page distributed to a user terminal. Further, the web page (hereinafter referred to as “distribution page” or “video distribution page”), as illustrated in FIG. 4 to FIG. ), And in a second display area R2 provided in the outer periphery of the first display area R1, an insertion content such as an advertisement is displayed in association with the reproduction display of the moving image. A specific method for realizing such a distribution page is free, but as a typical example, it can be realized by an interactive moving image file platform for rich contents represented by Silverlight, Flash, and the like.

  FIG. 1 is a configuration diagram in the case where the apparatus 1 having the editing unit 1B particularly related to the features of the present invention is provided with a submission unit 1A that receives content submission and a distribution unit 1C that distributes content. It is. This apparatus 1 shown in this figure has, as a general computer configuration, at least an arithmetic control unit 5 such as a CPU, a storage device 6 such as an external storage device (HDD or the like) or a main memory, and a communication network (Internet or Communication means 7 (such as a LAN adapter) with N. Further, the present apparatus 1 uses each terminal T (T1 to T4) connected via the communication network N as a user interface.

  Here, the terminal T is a personal computer, a mobile phone terminal device, or the like. The device 1 transmits web page data such as HTML and images to the web browser of the terminal T, and exchanges information such as page display and operation reception. In particular, the terminal T4 assumes an unspecified number according to the number of viewers. A thick solid line passing through “communication network N” in the figure indicates that each communication (indicated by broken arrows in the figure) between the apparatus 1 and each terminal (not only T4 but also T1, T2, T3) is actually a communication network. This means that the process is performed via N.

  In the present apparatus 1, a predetermined computer program (not shown) stored (installed) in advance in the storage device 6 controls the arithmetic control unit 5 so that elements (10, 20,...) Shown in FIG. Realize. Of these elements, information storage means can be realized in the storage device 6 in any format such as various databases (also referred to as “DB”), files, variables such as arrays, system setting values, and the like.

  Among these storage means, the moving image content storage means 15 is a means for storing one or more moving images. As an example of the stored content, as shown in FIG. For each, file information such as genre, title, file name and directory path, total length of reproduction time, recommended insertion position, ID of corresponding designated data, and the like can be mentioned.

  The inserted content storage means 17 is a means for storing one or more of the inserted contents. As an example of the stored contents, as shown in FIG. 2 (3), for each insertion ID for identifying the inserted contents, The type of the first content or the second content, the content, the file information such as the file name and directory path, the total length of the reproduction time, the standard appearance mode, and the like. Note that each means other than the storage means is a processing means that implements and executes the functions and operations of information processing described below.

[2. Effect)
In the apparatus 1 configured as described above, a processing procedure for specifying an insertion content at an arbitrary position of a moving image is shown in a flowchart of FIG. Prior to the designation of such insertion, in the submission unit 1A of the apparatus 1, the moving image submission receiving means 14 passes from the terminal (moving image submission terminal) T1 used by the moving image submitter via the communication network N. Then, for a moving image of any genre such as a movie, music, sports, news, drama, comedy, etc., a moving image file is uploaded or a description is input, and the moving image is stored in the moving image content storage means 15.

  Also, the insertion submission accepting unit 16 accepts submission of a file uploading or the like of an insertion content of an arbitrary content such as an advertisement from the terminal (insertion submission terminal) T2 used by the insertion content submitter via the communication network N. Then, the inserted inserted content is stored in the inserted content storage means 17.

[2-1. (Overview of action)
3 will be described with reference to the screen examples of FIGS. 7 and 9. In the insertion designation screen illustrated in FIG. 7, for example, the moving images (for example, stored in the moving image content storage unit 15) X1) is accepted (step S1), and the designation accepting means 20 is in which time position from the start to the end of playback of the moving image content (step S3), which is stored in the inserted content storage means 17 The designation of whether to insert the insertion content is accepted (steps S5 and S6).

  As the designation operation, as illustrated in FIG. 9, for example, a desired insertion content B2 indicated by a rectangle in the figure is selected with the mouse pointer MP and placed at an arbitrary time position by a so-called drag-and-drop operation. Specifically, it may be determined freely. Then, the data generation means 30 generates designation data representing the contents of the designation accepted by the designation acceptance means 20 and stores it in the predetermined designation data storage means 35 in association with the moving image (step S17).

  Here, the inserted content includes a first content displayed in the first display region R1 (FIG. 4) and a second content (for example, FIG. 5) displayed in the second display region R2. Examples of the first content may include a service logo, various announcements and bulletins, a privilege video, etc. in addition to an advertisement video. Examples of the second content include a still image advertisement image and an interactive moving image file for rich content such as Silverlight and Flash. Also, the time position for inserting these insertion contents can be freely specified either during playback or before or after playback.

  As described above, instead of displaying a video advertisement or the like in the video playback area itself as an insertion content such as an advertisement at a desired time position in the video, an image or the like is displayed in the second display area R2 arranged around the video By accepting the designation of displaying the inserted content (B2 in the example of FIG. 9), advertisement distribution without interruption of the reproduction of the video program becomes possible.

  Hereinafter, more specific processing contents will be described with reference to the flowchart of FIG. 3 while giving more various specification examples (FIG. 8). The example of FIG. 8 designates a plurality of first contents and a plurality of second contents, and FIG. 2 (2) is an example of designation data based on the designation as described above. This example shows an example of the stored contents of the designated data “X1-1” associated with the moving picture X1 in FIG. 2 (1). For each designated number (01, 02...) For the target moving picture ID. Further, an insertion position on the time axis, an insertion moving image (first content), an insertion image (second content), related control, a specified appearance mode, and the like are stored. Specifically, for the moving image ID “X1”, A1 and A2 are designated as the first content (inserted moving image), and B1 and B2 are designated as the second content (inserted image).

  In addition, although the flowchart of FIG. 3 has shown the case where one new time position and insertion content are designated, according to this, the process which changes and deletes already-designated insertion content is also possible. Needless to say.

[2-2. (Display of recommended insertion position)
When the insertion related to the insertion content is designated (hereinafter also referred to as “insertion editing”), the designation receiving means 20 is illustrated in FIG. 7 from the terminal (insertion editing terminal) T3 used by the user who performs the insertion editing. In the insertion designation screen (hereinafter also referred to as “edit screen”), when the designation of the target moving image (for example, X1) is accepted (step S1), the insertion content is inserted at a preset recommended insertion position. It displays as a candidate of the said time position to perform (step S2).

  Here, the recommended insertion positions include those set in advance for inserted content for individual videos and those set in advance for inserted content for one or more genres into which each video is classified. Although there is recommended insertion position storage means for storing information on recommended insertion positions, in the present embodiment, as shown in FIG. 2 (1), the moving image content storage means 15 has one or two or more for each moving picture. By storing information on the recommended insertion position, the recommended insertion position storage unit is also used.

  Then, the video submission accepting means 14 accepts designation of the recommended insertion position for each individual video from a video drafter such as a content provider through the video submission terminal T1, and the recommended insertion location corresponding to the genre. The positions preset in the apparatus 1 corresponding to the genre selected by the video uploader (for example, the start point at the beginning and the end point at the end) are added to the recommended insertion position for each individual video. Thus, the moving image content storage means 15 stores the recommended insertion position.

  Then, the designation receiving means 20, as illustrated in FIG. 7, on the editing screen or the like, the recommended insertion position (set for each individual moving image) as each recommended insertion position described above with a predetermined figure (M1, M2) or the like. For example, M1) and a recommended insertion position (for example, M2) set in advance for the genre into which the moving image is classified are displayed.

  In this way, the insertion set for an individual video can be displayed by displaying the recommended insertion position set for the video content and the genre that the video is for as a candidate for the time position for inserting the insertion content into the video content. If there is a recommended position, it can be used, and even if there is no recommended insertion position, the recommended insertion position of the corresponding genre can be used, reducing the burden of each designated person determining each insertion position for each video. However, an appropriate insertion position can be easily obtained.

[2-3. (Selection by selection criteria)
And the designation | designated reception means 20 receives designation | designated of the insertion recommendation position preset previously as mentioned above or other arbitrary time positions from a user (step S3). In addition, the insertion content to be inserted at each time position specified in this way may be specified individually and specifically as illustrated in FIG. 8 (step S6). (Steps S4, S5). In this case, the data generation means 30 uses the keyword or the like that is the specified content received by the specification receiving means 20 as the specified data. include.

  For example, an individual specific insertion content such as “XX beer” may be designated in advance in the portion of the video where the summer beach image appears (step S6), but the keywords “summer” “sand beach” If a keyword such as “Umi” is designated (step S5), the same related keyword such as “Summer” and “Umi” is designated from among many inserted contents submitted at the time of distribution. Ads such as baking lotions and travel products can also be displayed dynamically. Note that the “reference” is not limited to keywords, and can be arbitrarily determined such as information (such as gender and age category attributes, web browsing history information) of a user who wants to display insertion content such as an advertisement.

  In this way, for each time position to be inserted, instead of specifying a specific specific advertisement in advance, a keyword or the like that matches the video content is specified, and based on that, actual advertisement candidates ordered at the time of playback are actually used. By selecting the advertisements to be displayed on the site, flexible and diverse operations such as quick response to changes in the status of ad trafficking and undoing changes, bid response ad trafficking, etc. will be facilitated, and individual viewers will be able to It is also possible to realize the optimal targeting advertisement for.

[2-4. Content conditional branch)
It is also possible to specify a condition so as to dynamically change how to insert the subsequent inserted content in accordance with the action to the inserted content. In this case (step S7), the inserted content to be inserted or one or both of the time positions to be inserted are changed according to the presence or absence of the operation or the content of the second display area displaying the inserted content. For the contents, the designation receiving means 20 accepts the designation, and the data generating means 30 includes the designation contents in the designated data (step S8).

  Here, as the “content” of the operation, which part of the advertisement or the like is clicked, the behavior on the hyperlink destination website (so-called landing page or the like) jumped after the click can be considered. In addition, as a mode of changing the “inserted content to be inserted thereafter” accordingly, for example, a sequel to a series advertisement based on story characteristics is displayed from the next time position to a person who has seen the advertisement, or a predetermined number of When viewing the advertisement, it is possible to display a bonus video related to the main story later. In addition, as a mode of changing the “time position”, the time position to be inserted may be increased, canceled, or changed to another time position.

  In this way, by switching the subsequent development with a click operation on the image advertisement displayed in the second display area around the moving image and the condition branching according to the content, the optimum according to the interest and reaction of the individual user Content development can be realized on a case-by-case basis.

[2-5. (Specify appearance mode)
Moreover, appearance modes such as the appearance range of the inserted content can be designated for each inserted content or as a uniform designation. When such designation is made (step S9), with respect to the second display area, one or both of the appearance range and the appearance method of display in the peripheral area inside and outside the first display area ( The designation accepting means 20 accepts designation for “appearance mode”, and the data generating means 30 includes the designation content in the designated data (step S10).

  Examples of the range (appearance range) of the peripheral area inside and outside the first display area include, for example, designation of position and size such as up, down, left, and right, and overlap with the first display area for moving image display The ratio of the area to be overlapped, etc. can be mentioned, and the display method of the appearance, for example, fade-in, wipe and its direction, the banner is hung from the lower and upper sides of the applicable range Among a plurality of types of appearances, such as appearing in a form that gradually rises or falls so as to be pulled up, the type of which to apply can be considered.

  Such an appearance mode may be specified in advance for each inserted content (for example, “standard appearance mode” in FIG. 2 (3)), or may be specified individually when designating the video (FIG. 2). 2 (2) “Specified Appearance Mode”). For example, in the designation of number 05 relating to the insertion position “18:12” in FIG. 2B, “rising from the lower side” (for example, FIG. 6) is designated as the “designated appearance mode” for the insertion image B2.

  In this way, by accepting the designation of what appears in the surroundings of the moving image area for the second display area such as image advertisement etc., it is optimal according to the circumstances such as the content and positioning of the inserted content Visual expression can be realized.

[2-6. Control of synchronization etc.)
In addition, it is possible to perform control for synchronizing or shifting the display by associating a set of the first content and the second content (step S11). In this case, the associating unit 51 receives the designation of the first content and the designation of the second content, and associates the designated first content and second content with each other (step S12). The association is information that has meaning at the time of the work to be inserted, and may be stored in the predetermined association storage means 45 (FIG. 1), and is not necessarily stored in the designated data storage means 35. In the embodiment, for the sake of convenience, the designation data storage unit 35 is provided with the information item “relevant control” (shown by a dashed-dotted rectangle in FIG. 2 (2)) and also serves as the related storage unit 45.

  Then, in the subsequent insertion designation work, the timing control means 52 makes some designations such as changing the contents themselves or adding new insertion contents for the first content and the second content associated as described above (step S3). , S5, S6, S8, S10, S12), at least one of the control for synchronizing the display timing and the control for shifting the display timing are performed (step S13).

  As the types of control, there can be conceived control for synchronizing the playback display start time between associated contents, and control for avoiding duplication by shifting the timing of reproduction display, and one of the other types of control can be used as a modification of the mode for avoiding duplication. It is possible to start immediately after the end of. These control types may be fixed in advance, may be switchable, or may be designated by screen operation or the like for each association.

  The example of FIG. 2 (2) is a case where it can be specified for each association. For example, as indicated by a broken line (ellipse, etc.) as the information item “association control”, for the inserted contents A2 and B1 at number 02, respectively. “Mutually synchronize” is specified, and for the inserted image B2 of number 05, the control content to be started at the number “04 (immediately after the inserted moving image A4)” is specified.

  The above-described control between the associated contents is realized as a result of designation data designating the time position of each insertion content during actual viewing after the completion of the insertion designation operation. As the processing to be realized (step S13), for example, when a new designation or change operation of the inserted content is inconsistent with the control content related to the existing inserted content, the operation is prevented from being completed and a warning is displayed. Or canceling the operation after warning or selecting canceling the association.

  As described above, the first content such as the video advertisement and the second content such as the image surrounding the video are associated with each other according to the designation, and the control to synchronize the display timings of the two or the control to shift them so that they are not displayed at the same time is performed. Thus, it is possible to realize an optimal advertisement appeal suited to the circumstances such as the relationship between the first and second contents and the purpose of combination.

[2-7. (Display test playback)
When the user wants to confirm the result of each designation as described above, if the user performs a predetermined operation for instructing the reproduction of the display (step S14), the display reproduction means 40 reproduces the moving image content according to the current designation. Based on the designation data stored in the designation data storage means 35 in association with the moving picture content, a display for inserting the designated insertion content at the designated time position is reproduced (step S15).

  In this way, by displaying and playing back each display of the specified video content and inserted content, it is highly accurate and effective, such as reviewing the specified content while checking the actual display state and impression on the user terminal. It is possible to realize specific designation contents.

[2-8. Operation termination and delivery)
As a result of the test reproduction as described above, if it is desired to cancel each designation made this time, it is sufficient to select canceling of the operation unit or batch abandonment of each change. However, this point is general and will be omitted. As a result of the test reproduction, if the current series of specifications are satisfied, the predetermined end operation is waited (step S16), and the current specified data is stored as deterministic (step S17). The video content and the inserted content are distributed based on the above specifications. Specifically, when the distribution request receiving means 60 receives a distribution request such as a selection operation from a terminal used by the viewer (referred to as “viewer terminal”) T4 (FIG. 1), the distribution page generating means 65 A delivery page (for example, FIG. 4) is generated and displayed on the viewer terminal T4.

  In the viewer terminal T4, the distribution page function realized by the interactive video file platform for rich content requests the video content related to the distribution request to the content distribution means 70, receives the streaming distribution, and reproduces it in the first display area R1. Display is performed (FIG. 4). Further, the function of the distribution page is to acquire specified data associated with the moving image content from the specified data storage unit 35 of the present apparatus 1 at the start of reproduction of the moving image content, and at the time position specified by the acquired specified data. When the reproduction display of the moving image content arrives, the content distribution means 70 is requested to receive the specified insertion content, and the reproduction is displayed in the second display region R2. Depending on the type, the insertion content can be acquired using streaming delivery in the case of a moving image, or using http if the insertion content is web data such as a still image or an interactive moving image file.

  As an example of the inserted content, in the example of FIG. 5, when the moving image of the first display area R1 reaches a scene of a certain landscape, a product that matches the scene without interruption of the reproduction of the moving image, here “○ A still image advertisement of “beer” is displayed in the second display area R2. In addition, even if the inserted content is the same type of still image, as shown in FIG. 2B, if there is a designation such as “rising from the lower side” as an appearance mode, as illustrated in FIG. The second display area R2 for displaying the banner advertisement gradually rises from the vicinity of the lower side of the first display area R1 and is displayed so as to overlap the lower portion of the first display area R1. Can make a strong impression. It should be noted that, for the inserted content that is a moving image, the number of reproductions that is a criterion for the reproduction number statistics, advertising fee billing, and the like is counted on the basis of the buffer end time.

[3. effect〕
As described above, in this embodiment, instead of displaying a video advertisement or the like in the video playback area itself as an insertion content such as an advertisement at a desired time position in the video, the second display arranged around the video By accepting the designation of displaying the inserted content such as an image in the area, it is possible to distribute the advertisement without interrupting the reproduction of the video program. In addition, since the combination with the video advertisement in the video playback area and the proper use of the video advertisement are not hindered, it is possible to distribute various types of advertisements such as displaying advertisements for products that match scenes and appearances of the video content.

[4. Other embodiments]
In addition, said each embodiment is only an illustration, and this invention includes what is illustrated below and other embodiment other than that. For example, elements such as each means may be realized not only by an arithmetic control unit of a computer but also by an electronic circuit based on wired logic or an information processing mechanism such as a non-Neumann type that will appear in the future. Further, each configuration diagram, data diagram, flowchart diagram, and the like are merely examples, and the presence / absence of each element, its order, specific contents, and the like can be changed as appropriate.

  Further, the apparatus of the present invention may be realized by a plurality of server computers, and it is considered that the implementation on a large scale is more general. For example, the submission unit 1A and the distribution unit 1C are realized as devices and systems separate from the editing unit 1B, and the moving image content and insertion content to be distributed by the actual distribution unit 1C are dedicated to distribution according to many distribution requests. It is assumed that it is copied to a server group consisting of a large number of servers for distribution.

  In addition, even for functions such as the editing unit 1B, the configuration can be changed flexibly depending on the function, such as by calling an external platform or the like with an API (application program interface) or network computing. In addition, as an entire client / server system including each terminal T (T1, T2, T3, T4, etc.), an information processing method or a computer program executed by a computer corresponding to such a system or this apparatus It is also possible to grasp the present invention.

N communication network T (T1, T2, T3, T4) terminal 1 content insertion management device 5 arithmetic control unit 6 storage device 7 communication unit 1A submission unit 14 video submission acceptance unit 15 video content storage unit 16 insertion submission acceptance unit 17 Inserted Content Storage Unit 1B Editing Unit 20 Designation Accepting Unit 30 Data Generation Unit 35 Designated Data Storage Unit 40 Display Playback Unit 45 Related Storage Unit 51 Association Unit 52 Timing Control Unit 1C Distribution Unit 60 Distribution Request Reception Unit 65 Distribution Page Generation Unit 70 Content distribution means

Claims (8)

A first display area that reproduces and displays moving image content on a web page distributed to a user terminal, and a second display area that is provided over the periphery of the first display area and displays inserted content in association with the reproduction display of the moving image content A content insertion management device for editing the display timing for
Video content storage means for storing one or more video content;
Inserted content storage means for storing one or more of the inserted contents;
At any time position of the start of regeneration and the completion of regeneration of the moving image content stored in the video content storage device, said insertion content storage means is stored, the second display to insert content corresponds to which keywords A designation accepting means for accepting designation of whether to insert into the area;
Data generation means for generating designation data representing the contents of the designation accepted by the designation acceptance means and storing the designation data in association with the moving image content in a predetermined designation data storage means;
A content insertion management apparatus comprising: Plays back the video content related to the designation and corresponds to the designated keyword at the designated time position based on the designation data stored in the designation data storage means in association with the video content The content insertion management apparatus according to claim 1, further comprising: a display reproduction unit that reproduces a display for inserting the inserted content. For the second display area, one or both of the range around which the first display area is displayed and the way in which it is displayed,
The content insertion management apparatus according to claim 1, wherein the designation receiving unit receives a designation, and the data generation unit includes the designation content in the designation data. For each time position, a criterion for selecting the insertion content to be inserted at the time position from a plurality of candidates,
The content insertion management apparatus according to any one of claims 1 to 3, wherein the designation receiving unit receives a designation, and the data generation unit includes the designation content in the designation data. For each of the moving image content and for one or more genres into which each moving image content is classified, there is a recommended insertion position storage unit that stores information on a recommended insertion position set in advance for the inserted content,
The designation receiving means uses the recommended insertion position set for the individual moving image content and the recommended insertion position set for the genre into which the moving image content is classified as the time position for inserting the inserted content. The content insertion management apparatus according to any one of claims 1 to 4, wherein the content insertion management apparatus is displayed as a candidate. Depending on the presence or absence of the operation or the content of the second display area displaying the inserted content, or the content that changes one or both of the inserted content to be inserted thereafter or the time position to be inserted,
The content insertion management apparatus according to any one of claims 1 to 5, wherein the designation receiving unit receives a designation, and the data generation unit includes the designation content in the designation data. A first display area that reproduces and displays moving image content on a web page distributed to a user terminal, and a second display area that is provided over the periphery of the first display area and displays inserted content in association with the reproduction display of the moving image content Is a content insertion management method for editing the display timing by a computer,
Storing one or more moving image contents in a predetermined moving image content storage means in advance;
Storing one or more of the inserted contents in a predetermined inserted content storage means in advance;
At any time position of the start of regeneration and the completion of regeneration of the moving image content stored in the video content storage device, said insertion content storage means is stored, the second display to insert content corresponds to which keywords A specification acceptance process that accepts specification of whether to insert into the area;
A data generation process for generating designated data representing the designated content accepted by the designated accepting process and storing the designated data in association with the moving image content in a predetermined designated data storage unit;
A content insertion management method comprising: A first display area for reproducing and displaying moving image content on a web page distributed to a user terminal by controlling the computer, and an inserted content related to the reproduction display of the moving image content provided around the first display area A content insertion management program for editing the display timing with respect to the second display area for displaying
Pre-store one or more video content in a predetermined video content storage means,
Pre-store one or more of the insertion contents in a predetermined insertion content storage means,
At any time position of the start of regeneration and the completion of regeneration of the moving image content stored in the video content storage device, said insertion content storage means is stored, the second display to insert content corresponds to which keywords Accept the specification of whether to insert into the area,
A content insertion management program, characterized in that designation data representing the accepted designation content is generated and stored in predetermined designation data storage means in association with the moving image content.

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