JP2002015151A - Transaction method and device using television and portable radio terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a transaction method in which a user utilizes program information displayed on a television receiver by using a portable radio terminal. SOLUTION: A television program in which television program connecting data broadcasted by data broadcasting using television radio wave gaps are displayed is received by the television receiver, when the user makes an instruction, the television program is transferred to the portable radio terminal (one having a remote controller function for television is acceptable), and data such as data for questionnaire answers about a company or merchandise/service, or data for ordering/data for material request are inputted while displaying the television program connecting data on the displaying part of the portable radio terminal, and transmitted to the company carried in the television program connecting data or the providing source of the merchandise/service through a public communication network.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a television receiver and a user for receiving and displaying a television program broadcasted from a broadcasting station (including a television broadcast broadcast by a wired communication means such as a wired cable or the Internet). The present invention relates to a transaction method and an apparatus using a portable wireless terminal such as a portable telephone.

[0002]

2. Description of the Related Art BS (broadcast satellite) digital broadcasting (starting in Japan in December 2000), terrestrial digital broadcasting scheduled to start in Japan from around 2003, CA
For TV broadcasting, Internet broadcasting using the Internet, and the like, practical use of “interactive programs (including interactive CMs)” is expected. This "interactive program (interactive CM)
(Including commercial messages) ”), the user not only receives the information broadcast from the television broadcast station, but also displays the received information on the display of the television receiver, Using a public network (network) such as
"TV broadcasting station side" (a sponsor company that requests TV stations to broadcast TV commercials, companies and organizations that have received requests from this sponsor company, and third-party / neutral (Including an organization, etc.).

[0003]

In the conventional "interactive program" system as described above, a user sends a program to a television receiver located at a distance of 2 to 3 m from the user's location in a living room at home. While displaying the information, use a peripheral device (for example, a set-top box (program receiver), a personal computer, etc.) that is connected to the television receiver by a cable or the like. It is planned to send information from users. However, for a user, inputting and transmitting information on the user side while displaying program information on a television receiver located at a distance of 2 to 3 m from the user's position requires a considerably difficult operation. It will be. The present invention focuses on such a problem of the prior art. A user can display program information on a television receiver located at a position about 2 to 3 m or more away from the user's position while displaying information on the user side. It is an object of the present invention to provide a transaction method and apparatus using a television and a portable wireless terminal, which can easily input and transmit the input information to a television station.

[0004]

(Contents of the present invention) The contents of the present invention are as described in the claims of the present specification. Therefore, the contents of the claims of this specification are incorporated herein (the description of the claims is omitted here). (Explanation of Terms) In the present invention, the “television program” includes not only contents such as dramas, news and movies, but also images of television CMs (including spot CMs and time CMs). Also, in the present invention, "television program"
Means not only programs broadcast by radio waves from broadcasting stations,
Also includes television broadcasting (for example, CATV (cable television), Internet broadcasting, and the like) broadcast by wired communication means such as a wired cable or the Internet. In the present invention, a “portable wireless terminal” is a portable information communication terminal such as a mobile phone, a personal digital assistant (PDA), or a notebook computer, and is a public communication network (voice communication network, data communication network, the Internet, etc.). ) To exchange radio waves with a wireless base station connected to the wireless base station. In the present invention,
The “portable wireless terminal” may have a remote control function for remotely controlling the television receiver (a portable wireless terminal and a remote control are integrated as hardware). In the present invention, “relevant detailed information of a TV program image” refers to, for example, format information for answering a questionnaire from a user regarding an image of a company providing the TV program image, a product displayed on the TV program image. And service order form and order method data, and form and billing method data for requesting materials. In the present invention, “television (television receiver)” means terrestrial television, B
This concept includes S (broadcast satellite) broadcast television, CS (communication satellite) service, CATV (cable television), and the like. Further, the "television" of the present invention includes a television for receiving "Internet broadcasting, which is a broadcasting service using an Internet line". In the present invention,
The “television receiver side” refers to a television receiver main body or a peripheral device of a television receiver (for example, CATV) which is not built in the television receiver but is separate hardware but connected thereto. Set-top box,
BS (broadcast satellite) digital broadcast receiver, etc.). Also, in the present invention, the term “ provision of goods and services
"Supplier side or TV station side" means a sponsor company that requests TV stations to broadcast TV commercials, TV CM images and TV program related data (broadcast by data broadcasting) and related detailed information (related to TV programs). Etc.), companies that provide products or services indicated in the website, etc., companies / organizations that have received requests from the aforementioned sponsor companies or products / service providers, and many sponsor companies / products / products. Includes third-party and neutral organizations to which service providers belong. In the present invention,
The “content image” refers to an image (a character, a graphic, a still image, a moving image, and the like included in the image) serving as a main body of a television program, and is a concept that conflicts with a television commercial image.

[0005]

FIG. 1 is a block diagram showing a hardware configuration of a first embodiment of the present invention. In FIG.
Reference numeral 1 denotes a large television receiver set in a living room at home (usually placed at a position about 2 to 3 m or more from a user's position. In this embodiment, a computer is built in, and data processing and data communication are performed. Features, etc.),
Reference numeral 2 denotes a character recognition unit (a device for converting image data in a screen displayed on the television receiver 1 into character data) connected to the television receiver 1, such as an OCR (optical character reading device). 3 is a short-range wireless transmission / reception unit connected to the television receiver 1 (exchanges data with another terminal within a short distance of about 10 m or about 5 m). 4 is connected to a network such as the Internet 10 using, for example, an infrared communication function used in a remote control for a television or a device using Bluetooth which is a standard for a short-range radio wave transmission / reception device. Transmitting and receiving unit. The above-described character recognition unit 2, short-range wireless transmission / reception unit 3, and transmission / reception unit 4 are peripheral devices of the television receiver 1. These may be separate from the television receiver 1. It may be built in the receiver 1.

In FIG. 1, reference numeral 6 denotes control of the television receiver 1 (ON / OFF of the power of the television receiver).
Remote controller (remote controller) for performing channel switching of TV programs and TV programs, etc., and a mobile phone (not only a voice call function)
For example, the mobile phone 7 also has a data transmission / reception function such as an e-mail transmission and Internet homepage browsing, such as a function compatible with the “i-mode” service of NTT DOCOMO. Unit (for example, a liquid crystal display device, an organic EL display device, a field emission display, etc.), 7b is a short-range wireless transmission / reception unit provided in the mobile phone 7 (for a short distance within approximately 10 m or approximately 5 m). A device that has the function of exchanging data with another terminal, such as a device that uses the infrared communication function that is used in a remote control for a TV or Bluetooth that is a standard for short-range radio wave transmission / reception devices, etc. ). In the present embodiment, the television receiver 1 and its peripheral devices 2,
3, 4 and the portable wireless terminal 7 are present in a building 9 which is, for example, a user's residence.

In FIG. 1, reference numeral 10 denotes the Internet, and 11 denotes a shop-side server connected to the Internet 10 (in this embodiment, the “shop-side server” provides a user with a certain product or service. Server that is operated by the sponsoring company that provides the TV commercial image included in the TV program, a company that receives a request from the sponsor company, and a third party that has a relationship between the sponsor company and the user. Server operated by a neutral or neutral organization),
Reference numeral 12 denotes a wireless base station (data communication network (including a voice communication network)) for exchanging radio waves with the portable wireless terminal 7.
13 are connected to the data communication network (including a voice communication network) 13 and the Internet 10 (comprising a number of computers, for example, operated by NTT DoCoMo). "I-mode
Center ").

Explanation of the operation of this embodiment. (A) First, the television receiver 1 has “received” and “income” (there is no need to be “displayed” on the television receiver 1).
"Program linked data (broadcast by data broadcasting) linked to TV programs (including TV commercial images)"
The operation of wirelessly transferring to the mobile phone 7 at hand of the user and displaying it on the display unit 7a of the mobile phone will be described with reference to FIG. In FIG. 2A, reference numeral 21 denotes a display unit of the television receiver 1. The display unit 21 displays, for example, a content image 22 such as a drama program. The display unit 21 displays a part of the content image 22 (lower right in the figure) with a TV commercial image “XX coffee” by a sponsor company of this TV program.
3 is superimposed. This TV commercial image 23
Unlike the conventional television commercial image, the television version of the “banner advertisement” which is always (or intermittently) superimposed on a part of the content image 22 (or displayed on a part of the Internet homepage screen) But that's something to say). The content image 22 and the TV commercial image 23
Means that the image is synthesized (combined so as to be superimposed) at the television station and is broadcasted from the television station as a whole (therefore, the television CM is operated by the user's operation).
It is not possible to delete only the image 23 from the screen).

As described above, when the above-mentioned “television program image in which the content image 22 and the television CM image 23 are combined” is displayed on the television receiver 1, the user operates the remote controller to operate the television receiver 1. It is assumed that the user instructs to display, on a part of the display unit 21 of the television receiver 1, interlocked data (broadcast by data broadcasting from a television station) interlocked with the television program, which is received simultaneously with the television program image. Then, the display unit 21 of the television receiver 1 displays
“TV program related data” as indicated by reference numeral 24 in FIG. 2A is displayed. In the example of FIG. 2A, as the data related to the television CM image 23, list data of “access destination to the provider of XX coffee”, that is, “to the Internet homepage for ordering products” Button, "Go to internet homepage for product documentation request", "Go to internet homepage for product or company questionnaire response"
And data including a button “To a telephone for accepting product inquiries”.

[0010] At this time, the user operates the remote control 6 to “transmit the TV program-linked data (broadcasted by data broadcasting) received and acquired by the television receiver 1 using the short-range wireless transmission function. Transfer to the portable wireless terminal 7 wirelessly "to the television receiver 1. Then, the command signal is received by the short-range transmission / reception unit 3, and the “television program-linked data (broadcast by data broadcasting)” is transmitted by the computer (CPU) in the television receiver 1. It is wirelessly transferred from the distance transmitting / receiving unit 3 to the short distance transmitting / receiving unit 7b of the portable wireless terminal 7. The portable wireless terminal 7 displays the transferred “TV program linked data (broadcast by data broadcasting)” on the display unit 7a. FIG. 2 (b)
Is a diagram showing a state in which “television program linked data (broadcast by data broadcasting)” is displayed on the display unit 7a in this manner.

The user looks at the screen of the display unit 7a of the portable wireless terminal 7 at hand as shown in FIG.
For example, when the user selects and clicks a button “Go to homepage for ordering products” on the screen using the pointing device 76 of the mobile wireless terminal 7,
On the side, by using a built-in wireless function, data for accessing the homepage is transmitted to the wireless base station 12, and from the wireless base station 12, via the data communication network 13, the center 14, and the Internet 10, It can be connected to a "product order homepage" on the Internet 10 (provided by the shop server 11 in FIG. 1). Thereby, the screen of the homepage is displayed on the display unit 7a of the portable wireless terminal 7.

While viewing the home page screen of the display unit 7a of the portable wireless terminal 7 at hand, the user displays the "data entry area for product order" (for example, the name of the product Using the portable wireless terminal 7 at hand, data can be input to an input frame (input area) for inputting payment settlement data such as an address, the number of orders, and a credit card number. Then, the input data can be wirelessly transmitted to the shop-side server 11 by e-mail or the like using the portable wireless terminal 7. The above-described data input and transmission can be performed by the portable wireless terminal 7 at hand of the user, which is very convenient for the user.

While viewing the screen of the display unit 7a of the portable wireless terminal 7 at hand as shown in FIG. 2B, the user uses, for example, the pointing device 76 of the portable wireless terminal 7 to display the screen. When the user selects and clicks the button "To the telephone for receiving product inquiries," the portable wireless terminal 7 (with the "phone toe" function conventionally used in cellular phones, etc.) has a built-in wireless function. Thus, the telephone number and the calling signal of "to the telephone for accepting product inquiries" are transmitted to the wireless base station 12, and the data communication network (including the voice communication network) 13 is transmitted from the wireless base station 12. The user can make a conversation with the person in charge of the TV commercial provider by making a telephone call to the telephone for receiving product inquiries (a telephone for dealing with the customer of the TV commercial provider).

In FIG. 2B, 71 is a speaker, 72 is a microphone, 73 is a call call button, 74 is a call disconnection button, 75 is a key button for inputting a telephone number or the like, and 76 is a display unit. A pointing device (referred to as an accu point) used for moving an arrow-shaped pointer displayed on the screen 7a and selecting a predetermined icon.

In the example of FIG. 2A, the display section 21 of the television receiver 1 displays the television CM image 23 and the “TV program linked data (broadcast by data broadcasting)” in the content image 22. 24 is displayed in a superimposed manner, but in the present embodiment, in addition to this, FIG.
As shown in (c), the display unit 21 of the television receiver 1
The reduced content image 22 is displayed, and the television CM image 2 is placed on the outer peripheral portion 22a of the content image 22 (the “margin” portion where the content image 22 is not displayed).
3 and “TV program linked data (broadcast by data broadcasting)” 24 may be displayed. In the case of FIG. 2C, similarly to the case of FIG.
By the operation of the user, the “television program link data (broadcast by data broadcasting)” 24 can be wirelessly transferred to the portable wireless terminal 7 and displayed on the display unit 7 a of the portable wireless terminal 7. it can.

(B) Next, the television receiver 1 performs "reception".
"Income" (it does not have to be "displayed" on the TV receiver 1) "Internet homepage screen"
The operation of wirelessly transferring to the mobile phone 7 at hand of the user and displaying it on the display unit 7a of the mobile phone will be described with reference to FIG. In FIG. 3A, reference numeral 21 denotes a display unit of the television receiver 1. The display unit 21 displays, for example, a content image 22 such as a drama program. The display unit 21 displays a part of the content image 22 (lower right in the figure) with a TV commercial image “XX coffee” by a sponsor company of this TV program.
3 is superimposed. This TV commercial image 23
Unlike the conventional television commercial image, the television image of the “banner advertisement” which is always (or intermittently) superimposed on part of the content image 22 (or displayed on a part of the Internet homepage screen) But that's something to say). The content image 22 and the TV commercial image 23
Means that the image is synthesized (combined so as to be superimposed) at the television station and is broadcast from the television station as a whole (therefore, the television CM is operated by the user's operation).
It is not possible to delete only the image 23 from the screen).

As described above, when the “television program image in which the content image 22 and the television CM image 23 are combined” is displayed on the television receiver 1, the user operates the remote controller to operate the television receiver 1. It is assumed that the user instructs to display, on a part of the display unit 21 of the television receiver 1, interlocked data (broadcast by data broadcasting from a television station) interlocked with the television program, which is received simultaneously with the television program image. Then, the display unit 21 of the television receiver 1 displays
“TV program related data” as indicated by reference numeral 24 in FIG. 2A is displayed. In the example of FIG. 2A, as the data related to the television CM image 23,
List data of "access destinations of XX coffee provider", that is, a button of "go to Internet / home page for ordering products", a button of "go to internet / home page for requesting product documentation", Data including a button "to an Internet homepage for answering a questionnaire of a company" and a button "to a telephone for accepting product inquiries" are displayed.

The user operates, for example, the remote controller 6 while viewing the screen of the display unit 21 of the television receiver 1 as shown in FIG. Is selected and clicked, the TV receiver 1 transmits data for accessing the homepage by the transmission / reception unit 4,
Via the Internet 10, it is possible to connect to a “product order homepage” (provided by the shop-side server 11 in FIG. 1) on the Internet 10. As a result, the screen of the homepage is displayed on the display unit 21 of the television receiver 1, and the state shown in FIG.

Next, in this state, the user
Is operated, the data of the homepage image 25 (see FIG. 3A) received and acquired by the television receiver 1 and displayed is transmitted to the portable wireless terminal 7 using the short-range wireless transmission function.
To the television receiver 1. Then, the command signal is received by the short-range transmission / reception unit 3 and is sent to the “homepage image” 2 by the computer (CPU) in the television receiver 1.
5 is wirelessly transferred from the short-range transmission / reception unit 3 to the short-range transmission / reception unit 7b of the portable wireless terminal 7. The portable wireless terminal 7 displays the transferred data of the “homepage image” 25 on the display unit 7a. FIG.
(b) is a diagram showing a state where the “homepage image” 25 is displayed on the display unit 7a in this manner.

Then, the user looks at the screen of the homepage image 25 on the display unit 7a of the portable wireless terminal 7 at hand, and displays the “data entry area for product order” (for example, Using the portable wireless terminal 7 at hand, data can be input to an input box (input area) for inputting payment data such as name, address, order quantity, credit card number, and the like. And
The input data can be wirelessly transmitted to the shop-side server 11 by e-mail or the like using the portable wireless terminal 7. The above-described data input and transmission can be performed by the portable wireless terminal 7 at hand of the user, which is very convenient for the user.

FIG. 3A shows a case where a television commercial image 23 and a “homepage image” 25 are superimposed on the content image 22 on the display unit 21 of the television receiver 1. However, in the present embodiment, in addition to this, as shown in FIG. 3C, a reduced content image 22 is displayed on the display unit 21 of the television receiver 1, and the outer peripheral portion of the content image 22 is displayed. 22a (the "margin" portion where the content image 22 is not displayed)
The M image 23 and the “homepage image” 25 may be displayed. Even in the case of FIG.
As in the case of (a), the "homepage image" 25 can be wirelessly transferred to the portable wireless terminal 7 side and displayed on the display unit 7a of the portable wireless terminal 7 by a user's operation.

(C) Next, the television receiver 1 performs "reception".
"Income" TV program (content image and TV C
The operation of wirelessly transferring the “TV CM image” portion of the “! M image”) to the mobile phone 7 at hand of the user and displaying it on the display unit 7a of the mobile phone is as follows.
A description will be given based on FIG. In FIG. 4A, reference numeral 21 denotes a display unit of the television receiver 1. This display unit 21
For example, a content image 22 such as a drama program is displayed. Also, on the display unit 21, a television commercial image 23 of "XX coffee" by a sponsor company of this television program is displayed over a part (the lower right in the figure) of the content image 22. This TV commercial image 23
Is different from the conventional TV commercial image in that the content image 2
2 is always (or intermittently) superimposed and displayed (it can be called a television version of "banner advertisement" displayed on a part of the Internet homepage screen). The content image 22 and the TV commercial image 2
3 is composed of images (combined so as to be superimposed) at the television station, and is broadcast as a whole from the television station (therefore, the television C is operated by a user operation).
It is not possible to delete only the M image 23 from the screen).

In the example of FIG. 4A, the address (URL) of the homepage provided by the provider of the television CM (the sponsor company of the television program including the television CM) is included in the television CM image 23. ) Character image 23
a is displayed as "part of the image" (that is, the character image 23a indicating the homepage address is broadcast as image data from a television station and received by the television receiver 1). At this time, the user operates the remote controller 6 to display “the television CM image 23 in the television program received and displayed by the television receiver 1,
It is assumed that the command signal “Transfer wirelessly to portable wireless terminal 7 using short-range wireless transmission function” has been transmitted to the television receiver 1 (for example, the user uses the remote 1 TV CM on the screen of the display unit 21
It is assumed that a command signal has been transmitted to specify only the portion of the image 23 and transmit only the specified portion to the portable wireless terminal 7. If the display unit 21 of the television receiver 1 is, for example, of the “bitmap display type”, only a part of an image whose range is specified by the user is extracted from a certain image, and the image is wirelessly extracted. It is possible to send). Then, the command signal is received by the short-range transmission / reception unit 3, and the “television CM image 23 in the television program” is converted by the computer (CPU) in the television receiver 1 into the short-range transmission / reception unit 3. 3
From the mobile wireless terminal 7 to the short-range transmitting / receiving section 7b. The portable wireless terminal 7 displays the transferred “TV CM image 23” on the display unit 7a. FIG.
(b) is a diagram showing a state where the “TV CM image 23” is displayed on the display unit 7a in this manner.

As described above, the display unit 7a of the portable wireless terminal 7
In addition, when the “TV CM image 23” is displayed, the user operates the pointing device 76 of the portable wireless terminal 7 to specify a range of the character image 23a in the TV CM image 23, It is possible to convert the image of the specified portion into character data (it is assumed that the portable wireless terminal 7 has a built-in “character recognition unit for converting image data into character data”). And
The user transmits the homepage address (URL) converted into the character data to the wireless base station 12 using the portable wireless terminal 7, and transmits the homepage address (the shop server 1) on the Internet 10 via the center 14.
1 is provided, and the homepage screen can be displayed on the display unit 7a of the portable wireless terminal 7. Then, the user sets the portable wireless terminal 7 at hand.
While viewing the homepage screen displayed on the display section 7a, the "data entry area for product order" displayed there is displayed.
(For example, in the input box (input area) for inputting payment settlement data such as the name and address of the destination of the product, the number of orders, and the credit card number), the portable wireless terminal 7 at hand
Can be used to enter data. Then, the input data can be wirelessly transmitted to the shop-side server 11 by e-mail or the like using the portable wireless terminal 7. The above-described data input and transmission can be performed by the portable wireless terminal 7 at hand of the user, which is very convenient for the user.

In the present invention, the user is required to
Instead of specifying the entire range of the TV commercial image 23 in FIG. 4A and transferring it wirelessly to the portable wireless terminal 7, FIG.
(A) Homepage address in TV commercial image 23
Only the portion of the character image 23a indicating the communication area is designated, and the designated portion is transmitted to the portable wireless terminal 7 wirelessly and displayed on the display section 7a of the portable wireless terminal 7, and the character recognition built in the portable wireless terminal 7 is performed. By the function, convert it to character data,
The access destination data may be used as the character data to connect to the access destination.

Also, in the present invention, the user
Instead of designating the range of the TV commercial image 23 of (a) and transferring it wirelessly to the portable wireless terminal 7, FIG.
Of the content images 22 other than the TV commercial image 23
Some (access such as homepage address and phone number)
Specify the range of the character image that indicates the destination address)
It is transmitted to the portable wireless terminal 7 wirelessly, displayed on the display unit 7a of the portable wireless terminal 7, and converted into character data by a character recognition function built in the portable wireless terminal 7,
The access destination data may be used as the character data to connect to the access destination.

In the example of FIG. 4A, the case where the television CM image 23 is superimposed on the content image 22 on the display unit 21 of the television receiver 1 (picture-in-picture method). However, in the present embodiment,
In addition to this, as shown in FIG.
The reduced content image 22 is displayed on the display unit 21 of the, and an outer peripheral portion 22a of the content image 22 (a “margin” portion where the content image 22 is not displayed) is displayed.
The television commercial image 23 may be displayed. In the case of FIG. 4C, as in the case of FIG.
By the operation of the user, the “TV CM image 2
"3" can be wirelessly transferred to the portable wireless terminal 7 and displayed on the display unit 7a of the portable wireless terminal 7.

In this embodiment, the user operates the remote controller 6 in the state shown in FIG. 4A, and first, the TV commercial image 23 is displayed on the display unit 21 of the television receiver 1. Range of the character image 23a of
A command signal that “the character recognizing unit 2 of the television receiver 1 converts the character image 23a specified in the range into a homepage address as character data and the transmitting / receiving unit 4 accesses the homepage address”. You can also send it. Then, on the television receiver 1 side, the character recognizing unit 2 converts the portion of the character image 23a designated by the user into a homepage address as character data,
Thereby, the homepage address as the character data is accessed, and the homepage screen is displayed on the display unit 21 of the television receiver 1.

Modification of Embodiment 1 In the first embodiment, by using the wireless communication function of the portable wireless terminal 7 at hand of the user, the mobile communication terminal 7 is directed to the remote wireless base station 12.
Although data such as a homepage address and product order data are transmitted by radio waves, in the present invention, for example, when transmitting data such as a homepage address and product order data from the portable wireless terminal 7, the building 9
Alternatively, a weak radio wave is transmitted to the relay device 8 provided in the vicinity thereof, and the weak radio wave is amplified by the relay device 8 and transmitted to the remote radio base station 12 by a radio wave having a large output. Is also good. In this case, since only a weak radio wave is transmitted from the portable wireless terminal 7 near the user, a cardiac pacemaker in the user's body or a medical device in the vicinity of the user can be transmitted by the strong electromagnetic wave from the portable wireless terminal 7. The risk of malfunction can be prevented. Further, it is possible to prevent a strong electromagnetic wave from the portable wireless terminal 7 from affecting the user's brain and the like.

Embodiment 2 FIG. 5 is a block diagram showing Embodiment 2 of the present invention. In FIG. 5, reference numeral 6 denotes a remote controller for remotely controlling the television receiver 1, and reference numeral 6a denotes a remote controller 6.
And 6b is an infrared transmitting / receiving unit provided in the remote controller 6. In FIG. 5, 1, 2, 3, 4, 9, 10, and 11 are the same as those in FIG. In the second embodiment, the point that the remote controller 6 of the first embodiment is combined with the portable wireless terminal 7 and that the remote controller (portable wireless terminal) 6 directly transmits a wireless signal to a remote wireless base station by wirelessly transmitting an Internet homepage The connection data is not transmitted to the television receiver 1 but is transmitted to the television receiver 1, and the television receiver 1 uses the connection data to connect to an Internet homepage or the like. This is different from the first embodiment.

In the second embodiment, similar to the first embodiment,
“TV program linked data (broadcast by data broadcasting)” received / acquired by the television receiver 1 (see reference numeral 24 in FIG. 2A), “Internet homepage screen data” (FIG. 3A) (See reference numeral 25) or “TV CM image (including a part thereof)” (reference numeral 2 in FIG. 4A).
3) is wirelessly transferred from the television receiver 1 to the remote controller 6 by the short-range wireless transmission / reception unit 3, and
Is displayed on the display unit 6a. The user can read the “TV program linked data (broadcast by data broadcasting)” (see reference numeral 24 in FIG. 2A) displayed on the display unit 6a of the remote controller 6 at hand, and “Data on the Internet homepage screen”. (See reference numeral 25 in FIG. 3A) or "TV CM image (including a part thereof)" (see reference numeral 23 in FIG. 4A) and perform various operations with the remote controller 6 at hand.
Can be done with

(A) For example, when the user is displaying “TV program linked data (broadcast by data broadcasting)” (see reference numeral 24 in FIG. 2A) on the television receiver 1, By operating the remote controller (portable wireless terminal) 6 at hand, the “television program linked data (broadcast by data broadcasting)” is wirelessly transmitted to the display unit 6a of the remote controller (portable wireless terminal) 6 at hand. Can be displayed.
Then, the user operates the display unit 6 of the remote controller 6 at hand.
While watching the screen a, connect to the address of the Internet homepage displayed in “this TV program linked data (broadcast by data broadcasting)” and display the homepage screen on the television receiver 1. Please. ”Can be input and transmitted to the television receiver 1 side. Then, in response to the command signal, the television receiver 1 accesses the homepage and displays the homepage screen on the display unit of the television receiver 1. In this case, the user sends the command signal while watching “TV program linked data (broadcast by data broadcasting)” (see reference numeral 24 in FIG. 2A) displayed on the remote controller 6 at hand. Since it can be created and sent to the television receiver 1, the user can see the “TV program linked data (broadcasted by data broadcasting)” (see reference numeral 24 in FIG. 2A) displayed on the television receiver 1, and The operation becomes much easier and more reliable than when the television receiver 1 performs the same operation.

(B) For example, when the user is displaying “Internet homepage screen data” (see reference numeral 25 in FIG. 3A) on the television receiver 1, While watching the “Internet homepage screen” displayed on the wireless terminal 6, for example, a remote controller (handset) at hand is placed in a product order data input area (input frame (input area)) on the homepage screen. Using the portable wireless terminal 6, data can be input, and the input product order data can be transmitted from the remote controller 6 to the television receiver 1. Then,
On the television receiver 1 side, in response to the command signal from the remote controller 6, the transmission / reception unit 4 directs the product order data from the user to the server 11 on the Internet 10 providing the homepage. ,Send. In this case, the user inputs the product order data while viewing the product order data input area in the “homepage screen” displayed on the remote controller 6 at hand, and wirelessly transmits the data to the television receiver 1. If the user wants the television receiver 1 to perform the same operation while watching the “homepage screen” displayed on the television receiver 1 (the user inputs the commodity order data on the television receiver 1 screen, The operation becomes much easier and more reliable than when order data is transmitted to the server 11 on the Internet 10).

(C) Further, for example, the user sets “TV CM image (including a part thereof)” on the TV receiver 1.
(See reference numeral 23 in FIG. 4A), the remote controller (portable wireless terminal) 6 at hand is operated to display
A command signal is transmitted to “transmit the television CM image displayed there to the remote control (portable wireless terminal) 6 at hand of the user”. Then, this TV commercial image 23
Is displayed on the display section 6a of the remote controller 6. Then, the user designates a range of an image portion indicating the homepage address in the TV commercial image 23 displayed on the display unit 6a of the remote controller 6 at hand, converts it to character data, and converts the homepage as the character data. The access information is transmitted to the television receiver 1 by the remote controller 6, and the remote controller 6 uses the remote controller 6 to connect to the homepage using the homepage address information as the transmitted character data. Display the homepage screen on the television receiver 1 ".
The homepage screen can be displayed on the television receiver 1. In this case, the user can create the command signal and send it to the television receiver 1 while watching the “TV CM image 23” displayed on the remote controller 6 at hand. Compared to the case where the same operation is performed by the remote controller 6 while watching the TV commercial image 23, the operation can be performed much more easily and reliably.

[0035]

(A) In the present invention, in the present invention, "TV program image-related data (broadcast by data broadcasting from a television broadcasting station)" received / acquired by a television receiver (FIG. 2)
See reference numeral 24 in (a). This “TV program-related data (broadcast by data broadcasting from a television broadcasting station)” may be “received” or “acquired” by the television receiver, and is not “displayed” by the television receiver. May be transmitted to a portable wireless terminal at hand of the user by means of short-range wireless communication means such as infrared communication or Bluetooth. Broadcasted)) can be seen at hand.
"TV program image-related data (generally broadcast by data broadcasting from a TV broadcasting station) which generally contains relatively many characters" is displayed on a television receiver located at a position more than a few meters from the user's position. Displaying on a mobile wireless device near the user is better than displaying
Since the user can more easily and surely understand the contents, it is possible to further enhance the effect of the CM (the effect of inducing the customer to order the product). In addition, the user selects and clicks a button for accessing, for example, a product ordering homepage in the “TV program image-related data (data broadcasted from a TV broadcasting station)”, and displays the homepage. It is possible to make a wireless connection from a portable wireless terminal at hand via a public communication network. An operation such as selecting and clicking a button for accessing the order homepage on the screen of “TV program image-related data (data broadcasted from a television broadcasting station)” is also performed by the user. From 2 to
It is easier and easier for the user to operate while looking at the screen of the portable wireless terminal at hand than to operate with the remote control while looking at the screen of the television receiver at a distance of 3 m or more. It can be done reliably.

(B) In the present invention, a "homepage screen" of an Internet homepage related to the television program image screen "acquired" by the television receiver.
(See reference numeral 25 in FIG. 3A. Note that the data of this “homepage screen” is “received” by the television receiver.
(It need only be "acquired" and need not be "displayed" on the television receiver) by wireless transmission to a portable wireless terminal at hand of the user by means of short-range wireless communication means such as infrared communication or Bluetooth. This allows the user to view the homepage screen at hand. "In general, the Internet
The homepage screen is easier for the user to display on a portable wireless terminal near the user than to display it on a television receiver at a position more than a few meters from the user's location. Since the content can be understood easily and reliably, the effect of the CM (the effect of inviting the TV program to order the target product) can be further enhanced. Also, the user creates his / her order data by inputting his / her name, address, order quantity, and the like in an input area (input frame (input area)) in the order form screen on the homepage screen, for example. The created order data can be wirelessly transmitted from a portable wireless terminal at hand to an e-mail address or the like posted on the homepage thereof via a public communication network. Such operations such as input of order data and transmission of order data are at hand of the user rather than operating while watching the screen of the television receiver at a position more than 2 to 3 m away from the position of the user. It is easier and more reliable for the user to operate while viewing the screen of the portable wireless terminal.

(C) In the present invention, "TV C" broadcast from a television broadcasting station, received by a television receiver, and displayed.
TV Program Image Including M Image "(reference numeral 23 in FIG. 4A)
) Is transmitted to the portable wireless terminal at hand of the user by short-range wireless communication means such as infrared communication or Bluetooth, so that the user can view the TV commercial image at hand. In particular, "TV CM images with more character data than normal TV programs"
Is easier and more reliable for a user to display on a portable wireless terminal at hand than to display on a television receiver at a position more than a few meters away from the user's position. Therefore, it is possible to further enhance the CM effect (such as an effect of inducing an order for a product targeted for a TV program). In addition, the user can use a character image portion (see FIG. 4) indicating a homepage address or the like in the television program image (including the television commercial image) displayed on the portable wireless terminal at hand.
(Refer to reference numeral 23a in (a))), a range is designated, converted into character data by character recognition means built in the portable wireless terminal, and the home page is accessed from the portable wireless terminal at hand via a public communication network. be able to. Operations such as specifying the range of a character image portion that is a part of such a TV program image, character recognition, and accessing using homepage address data obtained by character recognition can also be performed by the user. It is easier for the user to operate while looking at the screen of the portable wireless terminal at hand than to operate while looking at the screen of the television receiver at a position more than a few meters away from the position And reliably.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating Embodiment 1 of the present invention.

FIG. 2 is a diagram for explaining the operation of the first embodiment.

FIG. 3 is a diagram for explaining the operation of the first embodiment.

FIG. 4 is a diagram for explaining the operation of the first embodiment.

FIG. 5 is a block diagram for explaining Embodiment 2 of the present invention.

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Claims (9)

[Claims] While receiving and displaying a television program broadcasted from a television broadcasting station by a television receiver located at a distance of about 2 to 3 m or more from a user's position, the television program reads “a gap between television radio waves from a television broadcasting station”. TV program linked data, which is linked to the displayed TV program (including TV commercials) and is broadcasted by data broadcasting using a TV program, and which is an input area for the user to input data.
TV program linked data including data for displaying the area
Received data "at the television receiver, when there is an instruction from the user, the television receiver has received" by the TV program-linked data (data broadcasting
Broadcast) where the user enters data
Including data to display input area for
Program linked data ", from the television receiver side, about 10
m for short-range wireless communication within short distances
By means of communication means , wirelessly transfer to a portable wireless terminal (which may have a remote control function for television) held by the user, and on the user side, wirelessly transfer from the television receiver side to the portable wireless terminal. While the displayed “TV program linked data (broadcast by data broadcasting)” is displayed on the display unit of the portable wireless terminal, the company is displayed in the input area shown in the TV program linked data screen. Or, input predetermined data such as questionnaire response data or order data / material request data on goods / services, and input the input predetermined data to the portable wireless terminal having “connected to a public communication network. Between remote base stations
Of companies or goods / services presented in the TV program linked data using the
A transaction method using a television and a portable wireless terminal, wherein the transaction is wirelessly transmitted to a source side or a television station via a public communication network. 2. A television program broadcasted from a television broadcasting station.
At a position about 2-3 m away from the user's location.
While receiving and displaying it on a TV receiver
The displayed TV number broadcast by broadcasting
TV program linked day linked with a set (including TV commercials)
AndAn input field for the user to enter data
TV program linked data including data for displaying the area
"Is received by the television receiver, and when instructed by a user, the television receiver
Received"TV program linked data (by data broadcasting
Broadcast) where the user enters data
Including data to display input area for
Program-linked data "From the television receiver side,About 10
m for short-range wireless communication within short distances
Means of communicationMobile radio terminals
(May have a remote control function for TV)
In the user side, the TV receiver side sends a portable wireless terminal
"TV program linked data (data
On the display of the mobile wireless terminal)
While displaying the data,
Enter the company or product / service in the entry area
Survey data or order data
Input predetermined data such as data requesting data, and the mobile terminal has the input predetermined data;
"Near-field communication for short-range wireless communication within about 10m
Distance wireless communication function "On the TV receiver side using
Transmitting, the television receiver side transmits from the user side
Data that has been presented in the TV program linked data
Companies orProduct or service provider or TV station
To transmit via a public communication network by wireless or wire,
TVs and portable wireless terminals characterized by
Trading method used. 3. A television program broadcasted from a television broadcasting station is received and displayed by a television receiver located at a position of about 2 to 3 m or more from a user's position, and a gap of a television wave from the television broadcasting station is displayed. TV program linked data that is linked to the displayed TV program (including a TV commercial), which is broadcasted by the used data broadcast, is received by the TV receiver, and an instruction from a user is issued. When the TV receiver receives the “TV program linked data (data broadcast
Broadcasted ones) the "from the television receiver side, about 1
Short-range wireless communication for short-range wireless communication within 0m
The communication means wirelessly transfers the data to a portable wireless terminal (which may have a remote control function for a television) held by the user, and the user wirelessly transfers the wireless signal from the television receiver to the portable wireless terminal. While displaying the "TV program linked data" on the screen of the portable wireless terminal, details such as order information and document request information for the company or product / service indicated in the above "TV program linked data" At the address of the home page where the information is posted, the "remote wireless connected to the public communication network"
A transaction method using a television and a portable wireless terminal, wherein the transaction is performed wirelessly via a public communication network by using a function of transmitting and receiving radio waves to and from a base station . 4. A television program broadcasted from a television broadcasting station is displayed on the television receiver while being received and displayed by a television receiver located at a distance of about 2 to 3 m or more from the position of the user. A character or symbol indicating the access destination of the related detailed information on the TV program image (including the TV CM image) provided by the TV program provider in the TV program image (including the TV CM image) Characters or symbols indicating an address, etc.) on the television receiver side, and when instructed by the user, accesses the access destination of the recognized related detailed information from the television receiver side via a network, The television receiver accesses the access destination and
The relevant details that have been "acquired"
Contains data to display an input area for entering
Related detailed information (this related detailed information does not have to be “displayed” on the television receiver) is transmitted from the television receiver side to the near-field communication for short-range wireless communication within about 10 m.
The distance wireless communication means wirelessly transfers the information to the portable wireless terminal held by the user, and on the user side, the "related detailed information" wirelessly transferred from the television receiver to the portable wireless terminal. Is displayed on the display unit of the portable wireless terminal, and in the input area shown in the screen of the related detailed information, questionnaire response data or order data / material request for the company or the product / service is entered. Input predetermined data such as data, and transfer the input predetermined data to / from a remote wireless base station connected to a public communication network of the portable wireless terminal.
Of companies or goods / services presented in the TV program linked data using the
A transaction method using a television and a portable wireless terminal, wherein the transaction is wirelessly transmitted to a source side or a television station via a public communication network. 5. A television program broadcasted from a television broadcast station is displayed on the television receiver while being received and displayed by a television receiver located at a position of about 2 to 3 m or more from the user's position. A character or symbol indicating the access destination of the related detailed information on the TV program image (including the TV CM image) provided by the TV program provider in the TV program image (including the TV CM image) Characters or symbols indicating an address, etc.) on the television receiver side, and when instructed by the user, accesses the access destination of the recognized related detailed information from the television receiver side via a network, The television receiver accesses the access destination and
The relevant details that have been "acquired"
Contains data to display an input area for entering
Related detailed information (this related detailed information does not have to be “displayed” on the television receiver) is transmitted from the television receiver side to the near-field communication for short-range wireless communication within about 10 m.
The distance wireless communication means wirelessly transfers the information to the portable wireless terminal held by the user, and on the user side, the "related detailed information" wirelessly transferred from the television receiver to the portable wireless terminal. Is displayed on the display unit of the portable wireless terminal, and in the input area shown in the screen of the related detailed information, questionnaire response data or order data / document request for a company or a product / service is entered. Inputting predetermined data such as data for use in a short distance for performing wireless communication to a short distance within about 10 m of the portable wireless terminal.
By wireless communication means , wirelessly transferred to the TV receiver side, the TV receiver side, by wireless or wired, data such as questionnaire response data or order data / material request data transferred wirelessly Through a public communication network,
Companies or trades presented in the TV program linked data
A transaction method using a television and a portable wireless terminal, wherein the transaction is transmitted to a provider of goods or services or a television station . 6. A television program broadcasted from a television broadcasting station is received and displayed by a television receiver located at a position of about 2 to 3 m or more from the position of the user, and a TV radio wave is transmitted from the television broadcasting station. TV program linked data that is linked to the displayed TV program (including a TV commercial), which is TV program linked data broadcast by the used data broadcast, is received by the TV receiver, When instructed, the TV program provided by the TV program provider included in TV program linked data (broadcast by data broadcasting) linked with the TV program image displayed on the TV receiver Based on the data indicating the access destination to the related detailed information related to the image (letter or symbol indicating the address of the homepage of the access destination) , The access destination of the relevant details, accessed through the network from the television receiver, the television receiver accesses the access destination
The relevant details that have been "acquired"
Contains data to display an input area for entering
Related detailed information (this related detailed information does not have to be “displayed” on the television receiver) is transmitted from the television receiver side to the near-field communication for short-range wireless communication within about 10 m.
The distance wireless communication means wirelessly transmits the information to the portable wireless terminal carried by the user, and the user transmits the “related detailed information” wirelessly transferred from the television receiver side to the portable wireless terminal to the portable wireless terminal. While displaying on the display unit of the terminal, in the input area shown in the screen of the related detailed information, data for questionnaire response or order data / data request data for companies or products / services, etc. Is input, and the input predetermined data is exchanged with the remote radio base station connected to the public communication network of the portable radio terminal.
Radio wave transmission / reception function '' to wirelessly transmit the data to the company or the provider of the product or service or the television station presented in the TV program-linked data via a public communication network. A transaction method using a television and a portable wireless terminal. 7. A television program broadcasted from a television broadcast station is received and displayed by a television receiver located at a position of about 2 to 3 m or more from the position of the user, and a TV radio wave gap is transmitted from the television broadcast station. TV program linked data that is linked to the displayed TV program (including a TV commercial), which is TV program linked data broadcast by the used data broadcast, is received by the TV receiver, When instructed, the TV program provided by the TV program provider included in TV program linked data (broadcast by data broadcasting) linked with the TV program image displayed on the TV receiver Based on the data indicating the access destination to the related detailed information related to the image (letter or symbol indicating the address of the homepage of the access destination) , The access destination of the relevant details, accessed through the network from the television receiver, the television receiver accesses the access destination
The relevant details that have been "acquired"
Contains data to display an input area for entering
Related detailed information (this related detailed information does not have to be “displayed” on the television receiver) is transmitted from the television receiver side to the near-field communication for short-range wireless communication within about 10 m.
The distance wireless communication means wirelessly transmits the information to the portable wireless terminal carried by the user, and the user transmits the “related detailed information” wirelessly transferred from the television receiver side to the portable wireless terminal to the portable wireless terminal. While displaying on the display unit of the terminal, in the input frame (input area) shown in the related detailed information screen, questionnaire response data or order data / document request for the company or the product / service is entered. Inputting predetermined data such as data for use in a short distance for performing wireless communication to a short distance within about 10 m of the portable wireless terminal.
By wireless communication means , wirelessly transferred to the TV receiver side, the TV receiver side, by wireless or wired, data such as questionnaire response data or order data / material request data transferred wirelessly Through a public communication network,
A transaction method using a television and a portable wireless terminal, wherein the transaction is transmitted to a company or a provider of a product or service or a television station presented in the television program-linked data. 8. While receiving and displaying a television program image (including a television commercial image) broadcasted from a television broadcasting station by a television receiver located at a distance of about 2 to 3 m or more from the user's position, In response to an instruction from the TV receiver, "partial images" are extracted from the television program images (including television commercial images) displayed on the television receiver, and the extracted "partial images" are A short distance from the receiver side for wireless communication to a short distance within about 10m
The wireless communication is performed by the distance wireless communication means toward the portable wireless terminal carried by the user, and on the user side, the “partial image” wirelessly transferred from the television receiver to the portable wireless terminal is carried by the user. While displaying on the display unit of the wireless terminal, the character image displayed in the "partial image" and showing the address of the Internet homepage and other access destination data is converted into character data. Then, based on the Internet homepage address and other access destination data converted into the character data, the portable wireless terminal is connected to the access destination via the wireless base station by the remote area wireless communication function , and the access destination is accessed. From, TV programs (including TV commercials)
A related detailed information about the user data
Contains data to display an input area for input
A transaction method using a television and a portable wireless terminal, wherein related detailed information is obtained and displayed on a display unit of the portable wireless terminal. 9. A transaction device using a television and a portable radio terminal for realizing the method according to claim 1.