JP2005333406A - Information providing system, method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To obtain detailed information easily using a portable terminal while a CM is broadcasted. <P>SOLUTION: Image information capable of analyzing a destination link is included in a CM content. A conversion table for deriving URL from a CM image is prepared previously for a portable telephone 1. Detailed information relevant to the CM content is stored, in association with the destination link, in a DB5. Image information capable of analyzing the destination link is displayed on a television set TV by broadcasting the CM content. A server 4 is linked from the portable telephone 1 which acquires URL by analyzing that image information and detailed information of a CM is displayed for the portable telephone 1. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an information providing system, an information providing method, and an information providing program, for example.

  It is common practice to obtain information on commercials (CMs), artists, etc. using a personal computer (PC) through the Internet. Recently, it is also possible to browse the WEB by accessing the Internet from a mobile phone, and it is possible to complete the purchase procedure for products such as concert tickets, movie tickets, and CDs as electronic commerce.

For example, if a mobile phone has a function of capturing a two-dimensional code such as a QR code and acquiring a URL, a web connection can be easily made using the mobile phone. As an example, a method has been proposed in which a QR code printed on an advertising medium is photographed with a mobile phone, the information center is accessed based on connection information indicated by the QR code, and information relating to the advertisement is obtained (Patent Literature). 1).

JP 2002-118680 A

  As described above, in the conventional example, it is necessary to go to a place where an advertising medium exists or purchase a magazine and access the information center from an advertisement posted in the magazine. However, customers often have an interest in the products and services that are advertised there while watching TV commercials, and are often interested in performing artists. Thus, it is true that the influence of television is particularly great.

  Therefore, today, a mechanism that allows users to easily obtain detailed information during a commercial while watching TV was expected.

  An object of the present invention is to provide an information providing system, an information providing method, and an information providing program capable of easily obtaining detailed information during a CM broadcast using a mobile terminal.

  In order to solve the above-described problems and achieve the above object, an information providing system according to the invention of claim 1 is an information providing system that communicates between a server and a portable terminal through a network. The image analysis means for acquiring the link destination based on the input image information is provided. In the server, the storage means for storing detailed information related to the CM content in association with the link destination, and the CM content includes a link Link control means including image information indicating a destination, displaying image information indicating a link destination on a television device by broadcasting the CM content, and allowing a link from a portable terminal based on the image information; Presenting means for presenting detailed information stored in the storage means to the portable terminal linked by the link control means It is an feature.

According to a first aspect of the present invention, as in the second aspect, the image analysis means may have a rule for extracting a feature based on image information and deriving a URL corresponding to the extracted feature. .

According to a third aspect of the present invention, there is provided an information providing method for providing information from a server to a mobile terminal through a network, and the CM content includes image information indicating a link destination. In the server, detailed information related to the CM content is stored in the memory in association with the link destination, and image information indicating the link destination is displayed on the television apparatus by the broadcast of the CM content, and based on the image information. A first step of permitting a link from the portable terminal, a second step of acquiring a link destination based on the image information in the portable terminal, and a portable terminal linked in the first step in the server And a second step of presenting detailed information stored in the memory.

According to a third aspect of the present invention, as in the fourth aspect, in the portable terminal, a feature may be extracted based on image information, and a URL may be derived in correspondence with the extracted feature.

An information providing program according to a fifth aspect of the present invention is an information providing program that can be executed by a computer of a server that provides information to a mobile terminal through a network. Image information indicating the link destination, the detailed information related to the CM content is stored in the memory, and the television device displays the image information indicating the link destination by broadcasting the CM content, The first step of allowing the mobile terminal to analyze the link destination based on the image information and permitting the link based on the analysis result, and the details stored in the memory for the mobile terminal linked in the first step And a second step of presenting information.

  According to the present invention, it is possible to obtain an information providing system, an information providing method, and an information providing program capable of easily obtaining detailed information during a CM broadcast using a mobile terminal.

  Hereinafter, an embodiment according to the present invention will be described in detail with reference to the accompanying drawings. FIG. 1 is a diagram showing an overall system according to an embodiment of the present invention. In this system, detailed information of CM is sent to the user of the mobile phone (representing the mobile phone 1 as a representative) via the Internet 3 and the mobile communication network 2 by the server 4 and the DB 5 connected to the server 4. provide. In the cellular phone 1, an image displayed while the CM is being broadcast on the television set TV is captured, and information indicating a link destination, that is, a URL is analyzed from the image to access the server 4.

The server 4 is configured to store detailed information (for example, product information 51) related to the CM content in the DB 5 in association with the link destination URL. Here, the CM content includes image information for analyzing the link destination in the mobile phone 1. Since the image information for analyzing the link destination is displayed on the television apparatus TV by the broadcast of the CM content, the URL is derived by the analysis application (AP) 14 in the mobile phone 1. The server 4 permits a link from the mobile phone 1 for the URL obtained based on the analysis result. In the server 4, the product information 51 stored in the DB 5 is presented to the linked mobile phone 1.

  The mobile phone 1 includes a display 11, a camera 12, a communication AP (application) 13, an imaging AP (application) 14, and the like in addition to a normal mobile phone function. A CM image displayed on the screen is captured by the camera 12, and a URL is derived therefrom to access the server 4. Further, the mobile phone 1 can perform WEB browsing by the browser function of the communication AP 13.

  The server 4 also includes a communication AP (application) 41 that is responsible for communication according to the present invention. The DB 5 includes product information 51. Note that the server 4 can perform member registration, member authentication, and the like, and can support online authentication and settlement, for example. For this reason, although not shown, it is assumed that the member's name, address, mail address, user-specific identification information, and the like are registered in the DB 5.

  Next, the mobile phone 1 and the server 4 will be described in detail. 2 is a block diagram showing an example of the internal configuration of the mobile phone, FIG. 3 is a block diagram showing an example of the internal configuration of the server 4, FIG. 4 is a diagram for explaining a URL acquisition method in the mobile phone 1, and FIG. It is a figure explaining DB5 connected to.

An example configuration and function of the mobile phone 1 will be described in more detail than FIGS. By connecting the communication processing unit 15, the audio processing unit 17, the CPU 20, the ROM 21, the RAM 22, the key group 25, the display 11, the camera 12, and the like to the internal system bus 26, various data can be transmitted by transmitting data, address signals, control signals, and the like. It is the structure which implement | achieves the process of.

  The communication processing unit 15 is connected to the antenna 16 and communicates with the mobile communication network 2 via the antenna 16. This communication processing unit 15 can realize voice communication and communication with the server 4.

  The voice processing unit 17 is connected to a speaker 18 for voice output and a microphone 19 for voice input, and performs voice processing during reception and transmission.

  The CPU 20 controls the entire mobile phone 1 according to the OS stored in the ROM 21. The ROM 21 stores programs such as an OS installed in advance. The CPU 20 controls processing according to the present embodiment by various portable applications (for example, JAVA (registered trademark) application). Further, the CPU 20 receives an input from the key group 25 and executes various processes, or controls display on the display 11 according to the various processes.

  The RAM 22 includes a communication AP 13 for realizing communication according to the present embodiment, an imaging AP 14 for imaging processing, a content storage area 23 for storing contents such as ringing melodies and imaging results, and a work for performing various processes. An area 24 and the like are provided. The key group 25 includes various keys for inputting a telephone number, an address, and the like, and for performing input when executing service selection described later. The display 11 displays a captured image, displays an operation guidance screen, and displays a general display screen when using a telephone or mail function.

A conversion table 23 is incorporated in the imaging AP 14. The URL can be derived from the image by the conversion table 23. It is provided so that feature data can be extracted from an image with CM content. This feature data is hereinafter referred to as image feature information. Therefore, the conversion table 23 associates the URL for obtaining the CM information with the image feature information, and further associates the CM title with the CMID for identifying the CM. The URL is derived from the image feature information extracted by the mobile phone 1.

  For example, as shown in FIG. 3, the server 4 is connected to the Internet 3, controls communication with a mobile phone via the Internet 3, and controls communication with various terminals connected to the Internet 3. A storage unit 46 that stores an area such as a work area 47, a DB interface 45 for connecting to the DB 5, and the like.

  In the case of the merchandise information 51, a merchandise ID indicating the merchandise identification information provided by the CM corresponding to the CMID used in the conversion table 23, and a merchandise URL indicating the link destination storing the detailed information of the merchandise. Is remembered. Here, description of the detailed information of the product stored in the product URL is omitted. First, when the mobile phone 1 accesses a CM page using the conversion table 23, a URL indicating a link destination for obtaining detailed product information is provided from the page.

  FIGS. 6 and 7 are flowcharts showing processing and communication contents of the mobile phone 1 and the server 4 in one example of the embodiment, and FIG. 8 shows screen transitions on the mobile phone 1 side in this communication. It is shown.

  Assume that the camera 12 is activated when the user (viewer) is watching a television program (step S101). When the screen is switched to CM under this situation, image input is performed by the user's camera operation. At this time, as shown in FIG. 8A, the user sets so that the CM image 102 fits in the frame 101. As a result, the CM image 102 is captured (step S102). Thereby, the input CM image is analyzed by feature analysis or the like with reference to the conversion table 23, and the corresponding URL is acquired (step S103). On the display 11, during the analysis, it is displayed as shown in FIG. 8B, and the URL 103 is displayed as shown in FIG. 8C. A jump button 104 is displayed in the lower part of the screen and can be linked to the URL 103 by operating the jump button 104.

  In this way, the site is accessed based on the URL (step S103). In the server 4, when access is accepted, a WEB page is generated (step S201). The WEB page is generated based on the CM information 51 shown in FIG.

  The WEB page is transmitted from the server 4 to the mobile phone 1 (step S202), received on the display 11 of the mobile phone 1, and then displayed (step S104). Since the WEB page is based on the CM information 51, the CM title is displayed (see FIG. 8D). Here, when the confirmation button 105 is operated by a user operation (step S105), the confirmation operation is transmitted to the server 4. In the server 4, when a confirmation operation is accepted (YES route in step S203), a WEB page based on the CM information 51 is generated and transmitted to the mobile phone 1 as more detailed information (step S204). Note that operations other than confirmation are other processes.

  In the mobile phone 1, information based on the CM information 51 is received and displayed (step S106). For example, an option 104 for the product may be provided so that further information on the product can be obtained and displayed in a selectable manner (see FIG. 8E). When the user selects the product “Sasasa”, for example, as shown in FIG. 8 (F), the purchase button 105 may be displayed so that the purchase procedure can be performed. In this case, electronic commerce processing is executed.

  For example, when the purchase button 106 is operated in the state of FIG. 8F by the user's operation (step S301), it is determined that the detailed information relating to the product purchase is obtained in the server 4 (YES route of step S401) ). Here, referring to the DB 5, it is first determined whether or not the user is a member from the identification information of the user. It is executed (step S403, step S302). Since the transaction screen is transmitted from the server 4 to the mobile phone 1, the user can complete the procedure by performing various input operations.

When the transaction is completed, an end notification for the mobile phone 1 is created and transmitted (step S404). In the cellular phone 1, a screen based on the end notification received from the server 4 is formed (step S303).

  As described above, according to the present embodiment, it is possible to easily obtain detailed information during a CM broadcast using a mobile terminal.

  The present invention is used in industries that manufacture information providing systems, information providing methods, and information providing programs.

It is a figure which shows the whole system in one Embodiment of this invention. It is a figure which shows the structure of the portable terminal in one Embodiment of this invention. It is a figure which shows the structure of the server in one Embodiment of this invention. It is a figure which shows the content of one table of the database (DB) in one Embodiment of this invention. It is a figure which shows the content of another table of the database (DB) in one Embodiment of this invention. It is a flowchart which shows the content of the process and communication of a mobile telephone (mobile terminal) and a server in one Example of this invention. It is a flowchart which shows the continuation of FIG. It is a figure which shows the screen transition in one Example of this invention.

Explanation of symbols

1 Mobile phone 11 Display 12 Camera 13 Communication AP
14 Imaging AP
DESCRIPTION OF SYMBOLS 15 Communication processing part 16 Antenna 17 Audio | voice processing part 18 Speaker 19 Microphone 20 CPU
21 ROM
23 Content storage area 24 Work area 25 Key group 4 Server 41 Communication AP
43 Communication Control Unit 44 (Overall) Control Unit 45 DB Interface 51 CM Information 52 Artist Information

Claims (5)

An information providing system for communicating between a server and a mobile terminal through a network,
On mobile devices,
Image analysis means for obtaining a link destination based on the input image information,
On the server,
Storage means for storing detailed information related to the CM content in association with the link destination;
The CM content includes image information indicating a link destination. When the CM content is broadcast, the TV device displays the image information indicating the link destination, and permits a link from a mobile terminal based on the image information. Link control means to
Presenting means for presenting detailed information stored in the storage means to the mobile terminal linked by the link control means;
An information providing system characterized by comprising:   The information providing system according to claim 1, wherein the image analysis unit has a rule for extracting a feature based on image information and deriving a URL corresponding to the extracted feature. An information providing method for providing information from a server to a mobile terminal through a network,
The CM content includes image information indicating a link destination, and the server stores detailed information related to the CM content in association with the link destination in the memory, and the television apparatus is broadcasted by the CM content being broadcast. A first step of displaying image information indicating a link destination and allowing a link from the portable terminal based on the image information;
In the mobile terminal, a second step of acquiring a link destination based on the image information;
In the server, a second step of presenting detailed information stored in the memory to the mobile terminal linked in the first step;
An information providing method characterized by including   The information providing method according to claim 3, wherein the portable terminal extracts a feature based on image information and derives a URL corresponding to the extracted feature. An information providing program that can be executed by a computer of a server that provides information to a mobile terminal through a network,
In the computer,
The CM content includes image information indicating a link destination, stores detailed information related to the CM content in a memory in association with the link destination, and links the link destination to the television apparatus by broadcasting the CM content. A first step of displaying image information to be displayed, analyzing a link destination on the mobile terminal side based on the image information, and permitting a link based on the analysis result;
A second step of presenting detailed information stored in the memory to the mobile terminal linked in the first step;
An information providing program characterized by causing

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