CN102272758A - 因果驱动和市场响应弹性或提升因素的自动规范、估计和发现 - Google Patents

因果驱动和市场响应弹性或提升因素的自动规范、估计和发现 Download PDF

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Publication number
CN102272758A
CN102272758A CN2009801532050A CN200980153205A CN102272758A CN 102272758 A CN102272758 A CN 102272758A CN 2009801532050 A CN2009801532050 A CN 2009801532050A CN 200980153205 A CN200980153205 A CN 200980153205A CN 102272758 A CN102272758 A CN 102272758A
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equation
variables
variable
estimated
candidate driver
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Chinese (zh)
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大卫·卡万德
韦斯·尼科尔斯
多米尼克·汉森
乔恩·韦恩
道格拉斯·雷
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Marketshare Partners LLC
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Marketshare Partners LLC
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06315—Needs-based resource requirements planning or analysis
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CN2009801532050A 2008-10-31 2009-10-30 因果驱动和市场响应弹性或提升因素的自动规范、估计和发现 Pending CN102272758A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11051408P 2008-10-31 2008-10-31
US61/110,514 2008-10-31
PCT/US2009/062730 WO2010051433A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Publications (1)

Publication Number Publication Date
CN102272758A true CN102272758A (zh) 2011-12-07

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CN2009801532050A Pending CN102272758A (zh) 2008-10-31 2009-10-30 因果驱动和市场响应弹性或提升因素的自动规范、估计和发现

Country Status (10)

Country Link
US (3) US8244571B2 (https=)
EP (1) EP2370919A4 (https=)
JP (2) JP5677967B2 (https=)
KR (1) KR20110082597A (https=)
CN (1) CN102272758A (https=)
AU (1) AU2009308819A1 (https=)
BR (1) BRPI0921697A2 (https=)
CA (1) CA2742307A1 (https=)
MX (1) MX2011004611A (https=)
WO (1) WO2010051433A1 (https=)

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Also Published As

Publication number Publication date
EP2370919A4 (en) 2014-01-08
JP2015092392A (ja) 2015-05-14
MX2011004611A (es) 2011-07-28
EP2370919A1 (en) 2011-10-05
WO2010051433A1 (en) 2010-05-06
AU2009308819A1 (en) 2010-05-06
CA2742307A1 (en) 2010-05-06
JP6034890B2 (ja) 2016-11-30
JP5677967B2 (ja) 2015-02-25
BRPI0921697A2 (pt) 2018-10-09
JP2012507804A (ja) 2012-03-29
KR20110082597A (ko) 2011-07-19
US20130332223A1 (en) 2013-12-12
US20120316920A1 (en) 2012-12-13
US8244571B2 (en) 2012-08-14
US8468045B2 (en) 2013-06-18
US20100145793A1 (en) 2010-06-10

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Application publication date: 20111207