AU2009308819A1 - Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors - Google Patents

Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors Download PDF

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Publication number
AU2009308819A1
AU2009308819A1 AU2009308819A AU2009308819A AU2009308819A1 AU 2009308819 A1 AU2009308819 A1 AU 2009308819A1 AU 2009308819 A AU2009308819 A AU 2009308819A AU 2009308819 A AU2009308819 A AU 2009308819A AU 2009308819 A1 AU2009308819 A1 AU 2009308819A1
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AU
Australia
Prior art keywords
equation
candidate driver
variable
facility
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
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AU2009308819A
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English (en)
Inventor
David Cavander
Dominique Hanssens
Wes Nichols
Douglas Rae
Jon Vein
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Marketshare Partners LLC
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Marketshare Partners LLC
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Filing date
Publication date
Application filed by Marketshare Partners LLC filed Critical Marketshare Partners LLC
Publication of AU2009308819A1 publication Critical patent/AU2009308819A1/en
Abandoned legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06315—Needs-based resource requirements planning or analysis
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2009308819A 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors Abandoned AU2009308819A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11051408P 2008-10-31 2008-10-31
US61/110,514 2008-10-31
PCT/US2009/062730 WO2010051433A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Publications (1)

Publication Number Publication Date
AU2009308819A1 true AU2009308819A1 (en) 2010-05-06

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ID=42129287

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009308819A Abandoned AU2009308819A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Country Status (10)

Country Link
US (3) US8244571B2 (https=)
EP (1) EP2370919A4 (https=)
JP (2) JP5677967B2 (https=)
KR (1) KR20110082597A (https=)
CN (1) CN102272758A (https=)
AU (1) AU2009308819A1 (https=)
BR (1) BRPI0921697A2 (https=)
CA (1) CA2742307A1 (https=)
MX (1) MX2011004611A (https=)
WO (1) WO2010051433A1 (https=)

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Also Published As

Publication number Publication date
EP2370919A1 (en) 2011-10-05
US8468045B2 (en) 2013-06-18
JP2012507804A (ja) 2012-03-29
JP5677967B2 (ja) 2015-02-25
US20120316920A1 (en) 2012-12-13
MX2011004611A (es) 2011-07-28
US20130332223A1 (en) 2013-12-12
JP6034890B2 (ja) 2016-11-30
WO2010051433A1 (en) 2010-05-06
US20100145793A1 (en) 2010-06-10
BRPI0921697A2 (pt) 2018-10-09
KR20110082597A (ko) 2011-07-19
CA2742307A1 (en) 2010-05-06
JP2015092392A (ja) 2015-05-14
EP2370919A4 (en) 2014-01-08
CN102272758A (zh) 2011-12-07
US8244571B2 (en) 2012-08-14

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