CN102170463A - Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set - Google Patents
Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set Download PDFInfo
- Publication number
- CN102170463A CN102170463A CN2011100643746A CN201110064374A CN102170463A CN 102170463 A CN102170463 A CN 102170463A CN 2011100643746 A CN2011100643746 A CN 2011100643746A CN 201110064374 A CN201110064374 A CN 201110064374A CN 102170463 A CN102170463 A CN 102170463A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- extension
- web
- telephone number
- server module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Landscapes
- Telephonic Communication Services (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an online advertisement monitoring method for performing incoming call conversion tracking by utilizing an extension telephone set. Namely, when a WEB guest click an advertisement to enter an enterprise website, a telephone number and an extension number which are both matched with the advertisement are displayed, and incoming calls of each time calling the extension number are recorded as the call conversions of the advertisement of an enterprise. The method comprises the following steps of: (1) deploying a server program in the Internet, setting one-to-one mapping relationships between the advertisements and the extension telephone sets, and deploying a telephone number display script in a webpage of the enterprise website; (2) when the WEB guest clicks the advertisement to enter the enterprise website, automatically identifying an advertisement source by using the telephone number display script; (3) displaying the extension telephone set according to the source; and (4) if the WEB guest dials the extension telephone set of the telephone number, recording the call as the call conversion of the advertisement. By the method, the gap that incoming call query of a client of the Internet advertisement is difficult to monitor is supplied.
Description
Technical field
The present invention relates to the phone monitoring association area of Internet advertising.
Background technology
Along with Internet development, Internet advertising has become the important means of enterprise's marketing, and a lot of enterprises rely on the phone customer service to answer client's consulting telephone, how to understand the telephone counseling amount that advertisement brings fast, thereby being optimized at advertisement, is that numerous enterprises is carried out the difficult problem that the need of work solution is optimized in advertisement.
Internet advertising monitoring tool on the domestic market lacks the effective ways at the phone monitoring at present.
Summary of the invention
In order to solve the problem of above-mentioned existence, the invention discloses a kind of web advertisement monitoring method of utilizing extension to send a telegram here transform to follow the tracks of, that is: click from advertisement first as WEB visitor, when arriving enterprise web site, show the telephone number and the extension number that are complementary with this advertisement, and will dial the incoming call each time of this extension, a phone that is designated as enterprise's the ads transforms.Core concept of the present invention is:
(1) in the Internet, disposes serve end program, set the mapping relations one by one between advertisement and the extension; In the webpage of enterprise web site, dispose the telephone number display script;
(2) when WEB visitor enters enterprise web site behind ad click, the telephone number display script is discerned its advertisement source automatically;
(3), then on webpage, directly show this extension as there being the extension record of this advertisement among this machine of visitor Cookies; As not existing, then to the service end inquiry extension number corresponding with this advertisement, the result that service end is returned is presented on the webpage, and writes Cookies; In service end, do not have corresponding extension number as this advertisement, perhaps service end not response in time cause overtimely, then the telephone number display script shows a default information automatically, as other telephone numbers of enterprise;
(4) if WEB visitor has dialed this telephone number extension set, a phone then this conversation being counted this advertisement transforms.
The present invention has filled up the caller client of Internet advertising and has seeked advice from the blank that is difficult to monitor.
Embodiment
The technical solution used in the present invention is: dispose serve end program in the Internet, set the mapping relations one by one between advertisement and the extension in advance in serve end program.
When WEB visitor arrives the website, the telephone number display script is discerned its advertisement source automatically, show that corresponding extension supplies the visitor to dial, the visitor is as dialing, then service end is gathered its message registration automatically, and by the serve end program aftertreatment, is recorded in this advertisement source under one's name, generate data report, so just can estimate the advertising results in this advertisement source.
Concrete workflow is as follows:
(1) at first, setting up server in service end in advance, dispose several logic modules in server, is respectively number pond management server module, bill record collection server module, report server module, WEB server module, database module.
Wherein, the number pond management server module of service end is responsible for the management of extension number, is mapping relations one to one between every kind of advertisement source to be monitored and the extension number, and promptly each advertisement source all has unique extension number corresponding with it; The bill record collection server module is responsible for gathering at WEB visitor's message registration, and writes database; The report server module is responsible for the message registration that collects at the bill record collection server module, the mapping relations in the management server module of number pond are carried out aftertreatment, a phone every message registration being counted corresponding advertisement transforms, and the generation form, write database.Reading also of form finished by the report server module; The WEB server module is responsible for the mutual of the report server module and the external world, can pass through WEB server module visit data form; Database is responsible for storing data;
(2) secondly, dispose the telephone number display script in the webpage of enterprise web site, this script is a kind of script based on javascript, is responsible for judging the source of advertisement, and shows corresponding with it extension number according to the advertisement source;
(3) once more, when WEB visitor entered enterprise web site behind ad click, the telephone number display script was discerned its advertisement source automatically.The mode of discerning its advertisement source comprise WEB visitor's page address, source (i.e. " Referrer field "), URL parameter value (be URL "? " the parameter and the numerical value thereof of afterwards similar " a=xxx ") etc.;
As there being the extension record of this advertisement among this machine of visitor Cookies, then on webpage, directly show this extension; As not existing, then the telephone number display script is to the number pond of the service end management server module queries extension number corresponding with this advertisement, and the result that number pond management server module is returned is presented on the webpage, and writes Cookies; In the number pond, do not have corresponding extension number as this advertisement, perhaps service end not response in time cause overtimely, then the telephone number display script shows a default information automatically, as other telephone numbers of enterprise;
If WEB visitor sees this telephone number extension set, and dialed this telephone number extension set, then service end bill record collection server module is automatically from the dial phone number message registration of extension set of the telephone network of telecom operators or telecommunications virtual operator collection, the report server module is mated the generation form automatically with this message registration and advertisement, a phone this conversation being counted this advertisement transforms, and writes the database of service end;
(4) form can be checked by the WEB server by modes such as WEB by enterprise, and the phone of analyzing advertisement transforms.
Preferably, accompanying method comprises serve end program and telephone number display script.Wherein serve end program is deployed in the Internet, and the telephone number display script is deployed in the webpage of enterprise web site;
Preferably, the serve end program of accompanying method comprises number pond management server module, bill record collection server module, report server module, WEB server module, database.
Wherein, number pond management server module is responsible for the management of extension number, is mapping relations one to one between every kind of advertisement source to be monitored and the extension number, and promptly each advertisement source all has unique extension number corresponding with it;
The bill record collection server module is responsible for gathering from the telephone network of telecom operators WEB visitor's message registration, writes database after the collection;
The report server module is responsible for the message registration that collects at the bill record collection server module, the mapping relations in the management server module of number pond are carried out aftertreatment, a phone every message registration being counted corresponding advertisement transforms, and the generation form, write database;
The WEB server module is responsible for the mutual of the report server module and the external world, can pass through WEB server module visit data form;
Database is responsible for storing data;
Preferably, the telephone number display script of accompanying method can be finished the automatic identification in advertisement source, and finishes the automatic demonstration of telephone number extension set;
Wherein, the mode in telephone number display script identification advertisement source include but not limited to WEB visitor's page address, source (i.e. " Referrer field "), URL parameter value (be URL "? " the parameter of similar afterwards " a=xxx " and numerical value thereof);
The telephone number display script can also be inquired about this machine of WEB visitor Cookies automatically, as has the extension record of this advertisement, then directly shows this extension on webpage; As not existing, then to the service end inquiry extension number corresponding with this advertisement, the result that service end is returned is presented on the webpage, and writes Cookies; In service end, do not have corresponding extension number as this advertisement, perhaps service end not response in time cause overtimely, then the telephone number display script shows a default information automatically, as other telephone numbers of enterprise;
Preferably, the communication technique of described method is an extension.Wherein phone comprises 400 phones, 95 of plain old telephone base, mobile phone, telecom operators, the numbers, Personal Handyphone System, one number service etc. of 96 beginnings.
Be compared with existing technology, the present invention has following advantage:
1. accuracy
Advertisement source and extension numBer are bound one by one, be accurate coupling, and be not fuzzy matching, so the telephone counseling amount of evaluate advertisements is more accurate.
2. versatility
The present invention is directed to Banner advertisement, mailing list sending advertisement, the SEM internet advertising formats such as search advertisements, SEO search engine nature arranging advertisement, advertisement alliance, blog, microblogging, forum of bidding, equally suitable for conventional ads such as newspaper, TV, magazines; Can follow the trail of for the mode that the enterprises such as the numbers of 400 phones, 95 of plain old telephone base, mobile phone, telecom operators, 96 beginnings, Personal Handyphone System, one number service receive calls. Evaluate advertisements has versatility.
3. efficient is higher
Aspect the telephone number display script, can automatically identify advertisement source, and automatically show corresponding extension, manual intervention is less, needn't different landing page (Landing Page) be set for different advertisements, implement also more convenient, efficient is higher.
Should be appreciated that the method that clearly can describe in the claim to those skilled in the art, and make multiple modifications and changes, even seek other program meanses and do not break away from the spirit and scope of the present invention in conjunction with above example according to the present invention.The invention is intended to cover modification of the present invention and the modification that provides in claims and the equivalent scope thereof.
Description of drawings
What the diagram in the Figure of description was simulated is a kind of advertisement scene, is example with Baidu's bid advertisement, and the keyword " off-line effect " and the extension set 1653 of Baidu's advertisement are bound, and figure is shown in explanation use flow process of the present invention, is not that the present invention is whole.
What the Fig. 1 in the Figure of description described is the network topological diagram of this method, comprise WEB visitor, enterprise web site server, each module of service end, wherein each module of service end comprises WEB server, number pond management server, WEB server and bill record collection server.
What the Fig. 2 in the Figure of description described is the corporate advertising that certain WEB visitor sees from medium (Baidu).Supposition WEB visitor searches for " off-line effect " this keyword among the figure in Baidu, is Search Results in the square frame.
What the Fig. 3 in the Figure of description described is that WEB visitor is after Fig. 2 Search Results is clicked, the enterprise web site that enters, be telephone number and extension set according to WEB visitor's source advertisement demonstration in the square frame, wherein extension set 1653 and Baidu's advertisement keyword: " off-line effect " has the relation of binding one by one.
What the Fig. 4 in the Figure of description described is that advertisement does not have corresponding extension number in service end, perhaps the not timely response of service end causes overtime, then the telephone number display script shows a default information, the i.e. number of an acquiescence: 400-65-16016 automatically.
What the Fig. 5 in the Figure of description described is after WEB visitor dials extension set 1653, the statistical report form schematic diagram that service end generates, and this conversation is registered as this advertisement (being keyword: " off-line effect ") increases a phone conversion.Fig. 5 describes only be a kind of possible in the form, does not represent form whole.
What the Fig. 6 in the Figure of description described is after WEB visitor dials extension set 1653, the detailed form schematic diagram that service end generates, and the phone that this conversation is registered as this advertisement (being keyword: " off-line effect ") transforms.Wherein, time is meant that calling number dials the zero-time of enterprise phone, the area is meant calling number phone region, calling number is WEB visitor's a telephone number, called number is the telephone number of enterprise phone customer service binding, 400 numbers are telephone systems that telecom operators provide original conversation ticket (CallLog), and the duration of call is lasting of this conversation.Fig. 6 describes only be a kind of possible in the form, does not represent form whole.
Claims (4)
1. the invention discloses a kind of web advertisement monitoring method of utilizing extension to send a telegram here transform to follow the tracks of, that is: click from advertisement first as WEB visitor, when arriving enterprise web site, show the telephone number and the extension number that are complementary with this advertisement, and will dial the incoming call each time of this extension, a phone that is designated as enterprise's the ads transforms.Core concept of the present invention is:
(1) in the Internet, disposes serve end program, set the mapping relations one by one between advertisement and the extension; In the webpage of enterprise web site, dispose the telephone number display script;
(2) when WEB visitor enters enterprise web site behind ad click, the telephone number display script is discerned its advertisement source automatically;
(3), then on webpage, directly show this extension as there being the extension record of this advertisement among this machine of visitor Cookies; As not existing, then to the service end inquiry extension number corresponding with this advertisement, the result that service end is returned is presented on the webpage, and writes Cookies; In service end, do not have corresponding extension number as this advertisement, perhaps service end not response in time cause overtimely, then the telephone number display script shows a default information automatically;
(4) if WEB visitor has dialed this telephone number extension set, a phone then this conversation being counted this advertisement transforms.
2. require described a kind of web advertisement monitoring method of utilizing extension to send a telegram here transform to follow the tracks of according to right 1, it is characterized in that: comprise serve end program and telephone number display script.Wherein serve end program is deployed in the Internet, and the telephone number display script is deployed in the webpage of enterprise web site;
3. require described a kind of web advertisement monitoring method of utilizing extension to send a telegram here transform to follow the tracks of according to right 1, it is characterized in that: serve end program comprises number pond management server module, bill record collection server module, the report server module, the WEB server module, database module.
Wherein, number pond management server module is responsible for the management of extension number, is mapping relations one to one between every kind of advertisement source to be monitored and the extension number, and promptly each advertisement source all has unique extension number corresponding with it;
The bill record collection server module is responsible for gathering from the telephone network of telecom operators WEB visitor's message registration, writes database after the collection;
The report server module is responsible for the message registration that collects at the bill record collection server module, the mapping relations in the management server module of number pond are carried out aftertreatment, a phone every message registration being counted corresponding advertisement transforms, and the generation form, write database;
The WEB server module is responsible for the mutual of the report server module and the external world, can pass through WEB server module visit data form;
Database is responsible for storing data;
4. require described a kind of web advertisement monitoring method of utilizing extension to send a telegram here transform to follow the tracks of according to right 1, it is characterized in that: the telephone number display script can be finished the automatic identification in advertisement source, and finishes the automatic demonstration of telephone number extension set;
Wherein, the mode that the telephone number display script is discerned its advertisement source automatically include but not limited to WEB visitor page address, source (i.e. " Referrer field "), URL parameter value (be URL "? " the parameter of similar afterwards " a=xxx " and numerical value thereof);
The telephone number display script can also be inquired about this machine of WEB visitor Cookies automatically, as has the extension record of this advertisement, then directly shows this extension on webpage; As not existing, then to the service end inquiry extension number corresponding with this advertisement, the result that service end is returned is presented on the webpage, and writes Cookies; In service end, do not have corresponding extension number as this advertisement, perhaps service end not response in time cause overtimely, then the telephone number display script shows a default information automatically, as other telephone numbers of enterprise.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110064374.6A CN102170463B (en) | 2011-03-17 | 2011-03-17 | Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110064374.6A CN102170463B (en) | 2011-03-17 | 2011-03-17 | Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102170463A true CN102170463A (en) | 2011-08-31 |
| CN102170463B CN102170463B (en) | 2017-05-24 |
Family
ID=44491439
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110064374.6A Active CN102170463B (en) | 2011-03-17 | 2011-03-17 | Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102170463B (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102682397A (en) * | 2012-05-11 | 2012-09-19 | 北京吉亚互联科技有限公司 | Advertising effect proving method and system of web portals |
| CN105577950A (en) * | 2014-11-04 | 2016-05-11 | 纳宝株式会社 | System, apparatus and method of providing phone call route information |
| CN106157067A (en) * | 2015-03-23 | 2016-11-23 | 北京思博途信息技术有限公司 | A kind of method and apparatus promoting hotline service quality and assessment media advertisement effect |
| CN106371842A (en) * | 2016-08-31 | 2017-02-01 | 北京字节跳动科技有限公司 | Webpage conversion tracking method and system |
| CN106777129A (en) * | 2016-12-16 | 2017-05-31 | 携程旅游信息技术（上海）有限公司 | Number resource manages call method and system |
| CN113918690A (en) * | 2021-09-18 | 2022-01-11 | 阿里巴巴达摩院(杭州)科技有限公司 | Conversation method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1836438A (en) * | 2003-10-06 | 2006-09-20 | 精创公司 | Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system |
| CN101141517A (en) * | 2006-09-06 | 2008-03-12 | 中国电信股份有限公司 | Method and system for implementing internet advertisement telephone |
| CN101233743A (en) * | 2005-08-03 | 2008-07-30 | 株式会社康姆斯克尔 | Call-connecting device, call-connecting method, call-connecting program, and call-accepting server |
| CN101258474A (en) * | 2004-05-04 | 2008-09-03 | Utbk公司 | Methods and apparatuses for pay-per-call advertising in mobile/wireless applications |
-
2011
- 2011-03-17 CN CN201110064374.6A patent/CN102170463B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1836438A (en) * | 2003-10-06 | 2006-09-20 | 精创公司 | Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system |
| CN101258474A (en) * | 2004-05-04 | 2008-09-03 | Utbk公司 | Methods and apparatuses for pay-per-call advertising in mobile/wireless applications |
| CN101233743A (en) * | 2005-08-03 | 2008-07-30 | 株式会社康姆斯克尔 | Call-connecting device, call-connecting method, call-connecting program, and call-accepting server |
| CN101141517A (en) * | 2006-09-06 | 2008-03-12 | 中国电信股份有限公司 | Method and system for implementing internet advertisement telephone |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102682397A (en) * | 2012-05-11 | 2012-09-19 | 北京吉亚互联科技有限公司 | Advertising effect proving method and system of web portals |
| CN105577950A (en) * | 2014-11-04 | 2016-05-11 | 纳宝株式会社 | System, apparatus and method of providing phone call route information |
| CN105577950B (en) * | 2014-11-04 | 2019-03-01 | 纳宝株式会社 | Calling approach information providing method and system |
| CN106157067A (en) * | 2015-03-23 | 2016-11-23 | 北京思博途信息技术有限公司 | A kind of method and apparatus promoting hotline service quality and assessment media advertisement effect |
| CN106371842A (en) * | 2016-08-31 | 2017-02-01 | 北京字节跳动科技有限公司 | Webpage conversion tracking method and system |
| CN106371842B (en) * | 2016-08-31 | 2018-10-23 | 北京字节跳动科技有限公司 | A kind of webpage conversion tracking and system |
| CN106777129A (en) * | 2016-12-16 | 2017-05-31 | 携程旅游信息技术（上海）有限公司 | Number resource manages call method and system |
| CN106777129B (en) * | 2016-12-16 | 2020-06-12 | 携程旅游信息技术（上海）有限公司 | Number resource management calling method and system |
| CN113918690A (en) * | 2021-09-18 | 2022-01-11 | 阿里巴巴达摩院(杭州)科技有限公司 | Conversation method and device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102170463B (en) | 2017-05-24 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10685373B2 (en) | Method and system for tracking telephone calls | |
| CN102170463B (en) | Online advertisement monitoring method for performing incoming call conversion tracking by utilizing extension telephone set | |
| US9141970B2 (en) | Call tracking system and method | |
| CN105512153A (en) | Method and device for service provision of online customer service system, and system | |
| CN102314455A (en) | Method and system for calculating click flow of web page | |
| JPWO2007015531A1 (en) | Call connection device, call connection method, call connection program, call receiving server | |
| CN105577950A (en) | System, apparatus and method of providing phone call route information | |
| CN110196898A (en) | The management method and system of call center's marketing data | |
| CN101645854A (en) | Method, device and system for acquiring user information | |
| KR20130082953A (en) | Voice phishing, wonring, spam, outgoing calls and text ads using our information gathering and utilization, and method and apparatus for compensating | |
| CN102722573A (en) | Method for identifying user source and pushing webpage and system | |
| CN101681471A (en) | Advertisement information management method, advertisement information management system, call receiving method, and call receiving system | |
| CN101354706A (en) | Method and apparatus for collecting web page information | |
| CN103297419B (en) | Line rolls off the production line upper data fusion method and system | |
| CN104580649A (en) | Method and system for checking automatic speech service content | |
| CN101459655A (en) | Website server, system and method for implementing callback | |
| CN102270237A (en) | Method and system for detecting user source | |
| CN102129647A (en) | Method for monitoring telephone call by multi-branch enterprise for network promotion channel | |
| CN101014072A (en) | Method and apparatus for obtaining and analyzing data information aimed at data object | |
| CN102393852B (en) | Comprehensive monitoring system of keyword flow data and calling data and method thereof | |
| Albayrak et al. | An artificial intelligence enabled data analytics platform for digital advertisement | |
| CN102170469B (en) | Telephone effect monitoring method based on uniqueness of WEB visitors | |
| CN105405027A (en) | Business-hall counter direct selling method and apparatus | |
| CN108197979A (en) | A kind of user information obtains and determines method and apparatus | |
| KR20030042135A (en) | System and Method for collecting Internet bulletin |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| ASS | Succession or assignment of patent right |
Owner name: BEIJING BAIDU NETCOM SCIENCE + TECHNOLOGY CO., LTD Free format text: FORMER OWNER: BEIJING HEIMI TIANCHENG TECHNOLOGY CO., LTD. Effective date: 20110913 |
|
| C41 | Transfer of patent application or patent right or utility model | ||
| COR | Change of bibliographic data |
Free format text: CORRECT: ADDRESS; FROM: 100022 CHAOYANG, BEIJING TO: 100085 HAIDIAN, BEIJING |
|
| TA01 | Transfer of patent application right |
Effective date of registration: 20110913 Address after: 100085 Beijing, Haidian District, No. ten on the street Baidu building, No. 10 Applicant after: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY Co.,Ltd. Address before: 100022 Beijing city Chaoyang District West Road No. 19 Hong Kong International Garden 5-1-301 Applicant before: Beijing Heimi Tiancheng Technology Co., Ltd. |
|
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |