CN101779216A - 使用广告收益来资助信息递送 - Google Patents

使用广告收益来资助信息递送 Download PDF

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Publication number
CN101779216A
CN101779216A CN200880103407A CN200880103407A CN101779216A CN 101779216 A CN101779216 A CN 101779216A CN 200880103407 A CN200880103407 A CN 200880103407A CN 200880103407 A CN200880103407 A CN 200880103407A CN 101779216 A CN101779216 A CN 101779216A
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CN
China
Prior art keywords
information
advertisements
delivery
user
revenue
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN200880103407A
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English (en)
Chinese (zh)
Inventor
J·J·多纳休
D·L·布利根
M·A·斯托克韦尔
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Microsoft Corp
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Microsoft Corp
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Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN101779216A publication Critical patent/CN101779216A/zh
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0247Calculate past, present or future revenues
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CN200880103407A 2007-08-24 2008-08-22 使用广告收益来资助信息递送 Pending CN101779216A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/844,613 2007-08-24
US11/844,613 US7853478B2 (en) 2007-08-24 2007-08-24 Funding information delivery using advertising revenue
PCT/US2008/074117 WO2009029547A2 (en) 2007-08-24 2008-08-22 Funding information delivery using advertising revenue

Publications (1)

Publication Number Publication Date
CN101779216A true CN101779216A (zh) 2010-07-14

Family

ID=40383043

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200880103407A Pending CN101779216A (zh) 2007-08-24 2008-08-22 使用广告收益来资助信息递送

Country Status (6)

Country Link
US (2) US7853478B2 (https=)
EP (1) EP2191423A4 (https=)
JP (1) JP5479342B2 (https=)
KR (1) KR20100045972A (https=)
CN (1) CN101779216A (https=)
WO (1) WO2009029547A2 (https=)

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US10477341B2 (en) 2012-06-12 2019-11-12 Sony Corporation Method, non-transitory computer readable storage medium, device and system
CN110800012A (zh) * 2017-04-28 2020-02-14 斯纳普公司 具有广告的交互式内容的生成
CN111090533A (zh) * 2019-12-17 2020-05-01 腾讯科技(深圳)有限公司 公告信息发送方法、装置、电子设备及存储介质
CN112204602A (zh) * 2018-05-31 2021-01-08 莱雅公司 用于改进与出行相关联的产品的包装和递送的系统和方法

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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10477341B2 (en) 2012-06-12 2019-11-12 Sony Corporation Method, non-transitory computer readable storage medium, device and system
US11012819B2 (en) 2012-06-12 2021-05-18 Sony Corporation Method, non-transitory computer readable storage medium, device and system
US11115783B2 (en) 2012-06-12 2021-09-07 Sony Corporation Method, non-transitory computer readable storage medium, device and system
US11696094B2 (en) 2012-06-12 2023-07-04 Sony Group Corporation Method, non-transitory computer readable storage medium, device and system that categorizes map information as static map information and dynamic map information and updates static map information differently from dynamic map information
CN110800012A (zh) * 2017-04-28 2020-02-14 斯纳普公司 具有广告的交互式内容的生成
CN110800012B (zh) * 2017-04-28 2024-05-28 斯纳普公司 具有广告的交互式内容的生成
CN112204602A (zh) * 2018-05-31 2021-01-08 莱雅公司 用于改进与出行相关联的产品的包装和递送的系统和方法
CN112204602B (zh) * 2018-05-31 2024-03-08 莱雅公司 用于改进与出行相关联的产品的包装和递送的系统和方法
CN111090533A (zh) * 2019-12-17 2020-05-01 腾讯科技(深圳)有限公司 公告信息发送方法、装置、电子设备及存储介质

Also Published As

Publication number Publication date
JP2010537343A (ja) 2010-12-02
US20090055256A1 (en) 2009-02-26
US7853478B2 (en) 2010-12-14
WO2009029547A3 (en) 2009-05-14
US20110055002A1 (en) 2011-03-03
KR20100045972A (ko) 2010-05-04
WO2009029547A2 (en) 2009-03-05
JP5479342B2 (ja) 2014-04-23
EP2191423A4 (en) 2012-07-18
EP2191423A2 (en) 2010-06-02

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Application publication date: 20100714