CN101548291A

CN101548291A - On-line advertising system and method of the same

Info

Publication number: CN101548291A
Application number: CNA2007800278369A
Authority: CN
Inventors: 金平铎
Original assignee: Golconda Co Ltd
Current assignee: Golconda Co Ltd
Priority date: 2006-05-22
Filing date: 2007-05-22
Publication date: 2009-09-30
Also published as: KR20070112684A

Abstract

The present invention discloses an online advertising system and method, which accumulate, in real time, personal reserves earned upon a multiplicity of customers viewing an advertisement by integrated processing, and award the accumulated reserve, i.e., a member integrated reserve earned jointly by a multiplicity of members, as a discount rate of a purchase price when a purchase signal is issued from a certain customer, to thereby revitalize advertisement viewing and shopping. In accordance with the online advertising system and method of the present invention, a multiplicity of customers earn reserves for advertisement information and product information viewing, the earned reserves are accumulated jointly for members to form member integrated reserve points in real time, and the member integrated reserve points accumulated jointly by the members are paid as a discount rate of a product purchase price of a certain customer in response to a purchase signal from the corresponding customer, thereby revitalizing advertising viewing, and the member integrated reserve points displayed on a website are modified in real time, thereby facilitating the revitalization of consumption.

Description

Online advertising system and method thereof

Technical field

The present invention relates to online advertising system and method, and relate in particular to a kind of online advertising system and method, it is worked as a plurality of clients by merging processing accumulation in real time and checks the individual integration (personal reserves) that advertisement obtains, and when submitting the purchase signal to from certain client, reward the integration accumulated discount rate, thereby make ad view and shopping active as purchasing price.

Background technology

Internal and international online marketplace increases rapidly.The online marketplace mainly is divided into online advertisement market and online shopping market.Because online advertisement market relates to the advertisement of company or product after all, online advertisement market is the market with shopping market indirect correlation, yet the online marketplace still is divided into pure online advertisement market and online shopping market.

As for the principal market marketing direction in online advertisement market, carry out this advertisement of the marketing: ＂ along two main directions and should be seen by how many clients? how can ＂ and ＂ make valid customers see this advertisement effectively? ＂.

How many clients can we sell this product to carry out the marketing: ＂ along such direction in online shopping market? ＂.

Therefore, this online advertisement market and shopping market are intended to make many clients to see advertisement or shopping information and finally guide them to carry out the market of product purchase.Thereby what introduced is the technology of various advertisement technologies or active shopping.

Typical advertisement technology and to make one of active technology of shopping be to be used for rewarding method to client with integration (reserves).That is to say, if a certain client check advertisement or buy product, then be suitable for this movable predetermined integrated amount and rewarded client, to encourage him or she to check more advertisements and to buy more products to correspondence.

This as in conventional method when client checks advertisement or buys product the method for reward points be the method for cutting apart fixing marketing cost and giving to have checked advertisement or bought a plurality of clients of product.

Summary of the invention

[technical matters]

Yet, conventional method has shortcoming: because the integration of payment is quite a spot of, so each client can not feel any special advantage, and the advertisement of the marketing or active shopping therefore undertaken by to(for) the seller, integration also is not big help.

In addition, be different from advertisement, under the situation of checking product information in order to buy product, do not have special integration to be paid.Like this, if someone is not the actual buyer, they are often not a tax on one's mind to check product information, and does not therefore set up the basis of active shopping.

[technical solution]

Therefore, an object of the present invention is to provide a kind of online advertising system and method, it is handled by merging, accumulation is in real time checked advertisement and the individual integration that obtains as a plurality of clients, and when submitting the purchase signal to from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby make ad view and do shopping active as purchasing price by the common member who obtains of a plurality of members.

Another object of the present invention provides a kind of online advertising system and method, it is handled by merging, accumulation is in real time checked advertisement and the individual integration that obtains as a plurality of clients, and when submitting the purchase signal to from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby increase the reservation amount and make shopping active as purchasing price by the common member who obtains of a plurality of members.

Another object of the present invention provides a kind of online advertising system and method, it is handled by the merging by classification, product price scope and product, accumulation is in real time checked advertisement and the integration that obtains as a plurality of clients, and when submitting the purchase signal to from corresponding client, the integration of rewards accumulation, promptly merge the discount rate of integration (an integrated reserve), thereby ad view and shopping are enlivened as certain client's purchasing price.

Another object of the present invention provides a kind of online advertising system and method, it provides the discount rate that can check information by product, described information has been applied to carrying out the existing client who buys, it is favourable making client to judge and what discount rate scope submitting the purchase signal in, thereby makes shopping active.

Another object of the present invention provides a kind of online advertising system and method, it shows for the different accumulation dot information of each advertisement, make client can check when carrying out the selection of advertisement which kind of advertisement provides more accumulation points, and handle by merging, accumulation is in real time checked advertisement and the integration that obtains as a plurality of clients, and when sending the purchase signal from corresponding client, the integration of rewards accumulation, promptly merge the discount rate of integration, thereby ad view and shopping are enlivened as certain client's purchasing price by the common member who obtains of a plurality of members.

Another object of the present invention provides a kind of online advertising system and method, its according to by the ad view person's of seller's appointment condition (age, sex, hobby ...) class of dividing the user, accumulation when a plurality of clients check advertisement and the integration that obtains so that merge accumulation, when checking advertisement, relative users gives class point (class points) discriminatively by class accumulation, and the removing respective class point when buying of certain user when being divided into the class group in.

Another object of the present invention provides a kind of online advertising system and method, wherein the user specifies specific products and presets the merging point at the time buying point, make in case merge that point is accumulated to the user preset the merging point, just send the purchase signal from relative users automatically.

Another object of the present invention provides a kind of online advertising system and method, the single program of coupling collar net (WEB) browser work wherein is installed on the user's computer terminal, and when the user of the specified quantity that is preset by the seller just checked corresponding product information, the channel discount point of encouraging predetermined number was only rewarded the user who gives output corresponding product information on screen further when product purchase.

Another object of the present invention provides a kind of online advertising system and method, it exports user's expectation purchase product information, the screen that merges point information and have the purchase decision device in conjunction with the page screen of each application program on corresponding screen, described each application program is included in word processing program, image editor, games and the windows browser program of moving among the Windows, thereby makes checkpoint information with submission purchase decision signal is easier fast.

Another object of the present invention provides a kind of online advertising system and method, wherein advertisement/sales assistant is account of advertising expenditure purchase of the www server of output products advertisement, and manage, make when selling the respective advertisement product, can pay excitation from the Related product supplier, thereby carry out the active public relation that merges the point reward system and make the sale of corresponding product active.

Another object of the present invention provides a kind of online advertising system and method, it is according to the descending that adds up the merging point of acquisition according to user's selection, or according to incident generation order, or, rearrange about the screen of the information of the relevant company that searches that exports by input key word in the search window relevant and export with search portal according to the zone.

Another object of the present invention provides a kind of online advertising system and method, it is in response to clicking advertisement, by merging ground accumulation individual's integration amount, continue to be accumulated in the bonus that the preset time section is divided by preset time unit, and in response to the click of user at accumulation period, give the user at corresponding time point with prize payout, thereby make the click of ad data active.

Another object of the present invention provides a kind of online advertising system and method, it is carried out the merging progressive jackpot and wins process, and simultaneously, the aim parameter of the progressive award that the ad data that shows on the whole homepage of clicking in particular portal or shopping center by division wins, carry out individual progressive jackpot at each ad data (or homepage of advertising company) and win process, thereby encourage the homepage of each ad data of user capture or advertising company.

Another object of the present invention provides a kind of online advertising system and method, it clicks advertisement in response to the user, give the participation time of winning auction that the user can participate in accumulated amount, and permission can be participated in the user's who wins auction service of accumulated amount the participation time and be controlled by the quantity and the ad view time of ad view, thereby promotes more ad views.

Another object of the present invention provides a kind of online advertising system and method, the ad data that wins auction service that its cell phone authentication by utilizing the user will be participated in accumulated amount via wireless Internet is exported to the cell phone of relative users, the auction participation time of winning auction service that allows the user freely to accumulate can to participate in accumulated amount.

Another object of the present invention provides a kind of online advertising system and method, it uses the particular preamble key word in a plurality of similar key word that links in advance, indication can be participated in the information of the accumulated time amount that wins auction service of accumulated amount, the special key words of importing in making it possible in the key word window according to search window is exported this information, if and the corresponding leading key word of the information of indication accumulated time amount selected/input, then provide the predetermined auction participation time to relative users, and the output Search Results, thereby the encouragement user imports the particular preamble key word and therefore exports the result of particular advertisement as key word.

[favourable effect]

As mentioned above, have advantage according to online advertising system of the present invention and method: a plurality of clients check because of advertising message and product information and obtain integration, the integration that the common accumulation of member is obtained merges point with real-time formation member, and in response to purchase signal from certain client, member by the common accumulation of member merges the discount rate payment that point is used as corresponding client's product purchase price, thereby make ad view active, and the member who shows on the real time modifying World Wide Web website merges point, thus help consuming active.

Description of drawings

By understanding above and other objects of the present invention and characteristic, wherein below in conjunction with the accompanying drawing description of preferred embodiments:

The skeleton view of Fig. 1 shows the configuration according to the online advertising system of the first embodiment of the present invention;

The constitutional diagram of Fig. 2 shows the data stream according to the online advertising system of the first embodiment of the present invention;

The World Wide Web website screen that provides in the server according to the online advertising system of the first embodiment of the present invention is provided the view of Fig. 3;

The module map of Fig. 4 shows the configuration according to the online advertisement management server of the first embodiment of the present invention;

The process flow diagram of Fig. 5 shows the signal flow according to the online advertising system of the first embodiment of the present invention;

Fig. 6 and 7 view show the World Wide Web website screen of use online advertising system according to a second embodiment of the present invention;

Fig. 8 and 9 process flow diagram show the signal flow of online advertising system according to a second embodiment of the present invention;

The view of Figure 10 shows the World Wide Web website main screen of the use online advertising system of a third embodiment in accordance with the invention;

The view of Figure 11 shows the data processing state of the use online advertising system of a third embodiment in accordance with the invention;

The process flow diagram of Figure 12 shows the signal flow of the online advertising system of a third embodiment in accordance with the invention;

The view of Figure 13 shows the data processing state of the online advertising system of a fourth embodiment in accordance with the invention;

The module map of Figure 14 shows the configuration of the online advertisement management server of a fourth embodiment in accordance with the invention;

The process flow diagram of Figure 15 shows the signal flow of the online advertising system of a fourth embodiment in accordance with the invention;

The view of Figure 16 shows the data processing state of online advertising system according to a fifth embodiment of the invention;

The module map of Figure 17 shows the configuration of online advertisement management server according to a fifth embodiment of the invention;

The process flow diagram of Figure 18 shows the signal flow of online advertising system according to a fifth embodiment of the invention;

The view of Figure 19 shows the data processing state of online advertising system according to a sixth embodiment of the invention;

The process flow diagram of Figure 20 shows the signal flow of online advertising system according to a sixth embodiment of the invention;

The view of Figure 21 shows from the Web browser screen of the user terminal output of according to a seventh embodiment of the invention online advertising system;

The view of Figure 22 shows the data processing state of online advertising system according to a seventh embodiment of the invention;

The configuration of the schematically illustrated online advertising system according to the eighth embodiment of the present invention of the block diagram of Figure 23;

The process flow diagram of Figure 24 shows the signal flow according to the online advertising system of the eighth embodiment of the present invention;

The global web page screen that provides in the server according to the online advertising system of the ninth embodiment of the present invention is provided the view of Figure 25;

The process flow diagram of Figure 26 shows the signal flow according to the online advertising system of the ninth embodiment of the present invention;

The configuration of the schematically illustrated online advertising system according to the tenth embodiment of the present invention of the block diagram of Figure 27;

The view of Figure 28 shows the screen of the homepage of the portal of realizing by the online advertising system according to the tenth embodiment of the present invention;

The module map of Figure 29 shows the configuration that is included in according to the online advertisement management server in the online advertising system of the tenth embodiment of the present invention;

The process flow diagram of Figure 30 shows the signal flow according to the online advertising system of the tenth embodiment of the present invention;

Figure 31 and 32 process flow diagram show other signal flow according to the online advertising system of the tenth embodiment of the present invention;

Figure 33 and 34 process flow diagrams show the prize winner's selection course according to the online advertising system of the tenth embodiment of the present invention;

The view of Figure 35 shows the screen of the homepage of the portal of realizing by the online advertising system according to the 11st embodiment of the present invention;

Figure 36 and 37 process flow diagram show the signal flow according to the online advertising system of the 11st embodiment of the present invention;

The view of Figure 38 shows the screen of the homepage of the portal of realizing by the online advertising system according to the 12nd embodiment of the present invention;

The process flow diagram of Figure 39 shows the signal flow according to the online advertising system of the 12nd embodiment of the present invention;

The configuration of the schematically illustrated online advertising system according to the 13rd embodiment of the present invention of the block diagram of Figure 40;

The process flow diagram of Figure 41 shows the signal flow according to the online advertising system of the 13rd embodiment of the present invention;

Figure 42 and 43 view show the screen of the homepage of the portal of realizing by the online advertising system according to the 14th embodiment of the present invention; And

The process flow diagram of Figure 44 shows the signal flow according to the online advertising system of the 14th embodiment of the present invention.

Embodiment

Below, describe the first embodiment of the present invention with reference to the accompanying drawings in detail.

The skeleton view of Fig. 1 shows the configuration according to the online advertising system of the first embodiment of the present invention.

With reference to figure 1, online advertising system according to the first embodiment of the present invention is handled by merging, accumulation is in real time checked advertisement and the individual integration that obtains as a plurality of clients, and when submitting the purchase signal to from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby ad view and shopping are enlivened as purchasing price by the common member who obtains of a plurality of members.

In addition, online advertising system according to the first embodiment of the present invention is handled by merging, accumulation is in real time checked advertisement and the individual integration that obtains as a plurality of clients, and when submitting the purchase signal to from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby increase integration amount and make shopping active as purchasing price by the common member who obtains of a plurality of members.

In other words, choosing a plurality of client's button clicks of visiting specific shopping center for product so that check advertisement or during product information according to the online advertising system of the first embodiment of the present invention, by using corresponding client's log-on message, determine whether corresponding client once checked same advertisement and product information, if corresponding client newly checks corresponding product information and advertisement, then the member is merged point and only reward to this corresponding client.

Herein, the member merges point and refers to by merging and all award members of advertisement that accumulation is checked by a plurality of clients and product information are ordered the point that is obtained.When certain client submitted the product purchase signal to, the whole members that are accumulated to this time point by use merged point, can reward the price rebate of his or she corresponding product.

Use its own integration because the traditional quadrature system only is the user, integration amount is less relatively, thereby is not beneficial to enlivening of shopping.On the other hand, can use member to merge point, so shopping active made bigger contribution according to the online advertising system of the first embodiment of the present invention by a plurality of members' accumulations owing to buy the specific consumers of product.

In addition, merge point with the member of the scheduled volume accumulated, when certain purchase of customer product, the point of accumulation is cleared (0).Thereby afterwards, members check advertisement and product information once more, and the accumulation point.

Therefore, in the online advertising system according to the first embodiment of the present invention, the member who shows on the screen of corresponding shopping center World Wide Web website merges point by real time altering.

Therefore, according to the online advertising system of the first embodiment of the present invention be furnished with have mounted thereto, such as the user terminal A 1 to An of the communication module of modulator-demodular unit, so that provide the global web page of the online advertisement management server OAMS that the member merges point by visit, check the advertising message and the product information that on global web page, show.

In addition, according to the online advertising system of the first embodiment of the present invention be furnished with first to N advertiser terminal B1 to Bn, it provides on the global web page of online advertisement management server OAMS and display ads information, so that check advertising message to An, and provide the member of scheduled volume to merge point for client's ad view by user terminal A 1.

In addition, be furnished with first to N according to the online advertising system of the first embodiment of the present invention and sell master terminal C1 to Cn, it provides on the global web page of online advertisement management server OAMS and shows product information, so that check product information by user terminal A 1 to An, and provide the member of scheduled volume to merge point for client checks product information; And

Simultaneously, online advertising system according to the first embodiment of the present invention is provided with online advertisement management server OAMS, it is sold master server C1 from first to N advertiser terminal B1 to Bn and first to N and receives advertising message and product information to Cn, and on global web page, show these information, check signal in response to the advertising message and the product information that send from user terminal A 1 to An, accumulate the member cumulatively and merge point, when receiving client's product purchase signal, merge point corresponding client's purchasing price is carried out the discount processing with the member, upgrade the point data, and sell the product of uploading by the seller.

In addition, online advertisement management server OAMS is furnished with the URL that is used for route online advertisement management server OAMS, make the N advertiser terminal B1 that wins sell master server C1 to Cn, and user terminal A 1 to An can be visited the www server WBS of online advertisement management server OAMS to Bn, first to N; And be used to store first and second database D B1 and the DB2 that the member merges point lastest imformation and purchase of customer signal, Customer Information, vendor information, advertiser information, advertisement/seller assistant's information and each advertisement/seller assistant's fair information.

Like this, in online advertising system according to the first embodiment of the present invention, the global web page that provides by online advertisement management server OAMS is provided as a plurality of clients, and when selecting the advertising message that shows on the global web page of online advertisement management server OAMS and product information, select the signal accumulation member to merge point by corresponding information about firms.

At this moment, even a plurality of member selects the advertising message and the product information that show on the global web page of online advertisement management server OAMS, integration is not accumulated as corresponding member's individual integration yet, merges point but jointly be accumulated as the member by members.

In addition, the member who accumulates in the global web page of online advertisement management server OAMS merges point and is rewarded to having checked product information that shows on the corresponding global web page and the member who wants to buy product as discount points.Therefore, when the member merged point and rewarded to certain client as discount points, the member merged point by all clear, and thereby, from zero condition (0), point begins to be accumulated once more.

Therefore, online advertisement management server OAMS checks the member's login record that is used for authentication processing, and check that a plurality of members that conduct interviews select the situation of advertising message or product information to merge point with accumulation, the purchase signal that inspection is submitted to from certain member merges point with the award member and gives the corresponding member of purchase as the discount on purchases point, and the real-time update member merges point.

Preferably, online advertisement management server OAMS makes corresponding client can more pleasedly check advertising message based on the advertising message that member's log-on message provides age, sex and zone by client to distinguish.At this moment, the advertising message of preferably distinguishing based on the age, sex and the zone that dispose from the information of selling master server C1 and providing by client to Cn.That is to say, be configured at the advertisement of corresponding sale project goal owing to sell the advertising message that the chief commander distinguishes by age of client, sex and zone, can export by advertising message and information about firms are mated to the advertisement of the Web browser differentiation of An according to each client's terminal A1.

In addition, online advertisement management server OAMS can preset by clicking accessible maximum integration amount according to the request of seller or advertiser company.In other words, according to the request of seller or advertiser company, can preset the minimum selling price of the product that can access that shows among the online advertisement management server OAMS.In this case, minimum selling price information should be announced in online advertisement management server OAMS.

Also can distinguish the DISPLAY ORDER of advertisement or product information according to the integration amount of accumulating among the online advertisement management server OAMS.For example, if DISPLAY ORDER can so be preset, make when advertisement that the place, the top of the World Wide Web website of checking online advertisement management server OAMS shows, to obtain 10 cumulative integral, then can preset the cumulative integral of 9 of when the advertisement checked under it acquisitions.

In addition, the online advertisement management server OAMS integration amount that can will obtain at each advertisement and product information setting.For example, when presetting 100 points at certain advertisement, and thereby pay whole 100 when merging point according to a plurality of clients' selection, correspondent advertisement can be deleted by the global web page from online advertisement management server OAMS automatically.

In addition, preferably, online advertisement management server OAMS discerns corresponding member by member's log-on message, and manages each member's the advertising message and the information of checking of product information respectively, makes that the nonpayment member merges point when identical member checks same advertisement.

The constitutional diagram of Fig. 2 shows the data stream according to the online advertising system of the first embodiment of the present invention.

With reference to figure 2, in online advertising system according to the first embodiment of the present invention, a plurality of user terminals (for example, A1, A2, A3) be connected to online advertisement management server OAMS, described online advertisement management server OAMS selects advertising message and product information by a plurality of members, thereby give the member and merge point, merge and accumulate the member and merge point up to send the product purchase signal from specific consumers, and when submitting the product purchase signal to, the member is merged point pay as discount points.Equally, advertiser's terminal B1 and sell master server C1 and be connected to online advertisement management server OAMS is so that upload advertising message and marketing information to it.

In this state, online advertisement management server OAMS announces from advertiser's terminal B1 by independent global web page and sells advertising message and the product information that master server C1 uploads, thereby it can be checked by user terminal A 1, A2 and A3 by client, and announce integration information at each advertising message and product information.

Then, when provide from user terminal A 1, A2 and A3 the advertising message that shows at global web page and product information check signal the time, online advertisement management server OAMS gives the integration at respective advertisement information and product information acquisition, merging point, thereby upgrade the information that the member merges point as the member.

In this state, when the purchase signal that specific products is provided from any one user terminal (for example A3) during to online advertisement management server OAMS, the member who is accumulated to corresponding time point merges the discount points award that point is used as corresponding purchase product, and the online advertisement management server OAMS member that clears all merges point, and carries out identical accumulated process once more.

Therefore, in online advertisement management server OAMS, handle the accumulation of the point of checking advertising message and product information in real time, and when receiving the purchase signal, remove the member in real time and merge point.

Merge and reward the aspect of give buying by the client of the product of a plurality of purchase of customer from a quilt, the some award activity of this online advertising system according to the first embodiment of the present invention is similar to mutuality (mutual financing association).Yet the predetermined accumulated amount that is stored by whole members is rewarded in mutuality successively, rewards to buying client and only the member is merged point according to the online advertising system of the first embodiment of the present invention.Therefore, the online advertising system according to the first embodiment of the present invention is different from mutuality itself with regard to service.

The World Wide Web website screen that provides in the server according to the online advertising system of the first embodiment of the present invention is provided the view of Fig. 3.

With reference to figure 3, a plurality of advertising message output areas 4 have been shown on the main screen 2 of the World Wide Web website of online advertisement management server OAMS, so that can be checked.Reward as discount on purchases point because online advertisement management server OAMS merges point with the member, advertising message shows on the main screen 2 of World Wide Web website by pop-up window with another advertising message that is used to export payment information.Information area 6 by the category classification comes tissue products information, but and the detailed product information zone 8 that provides category to select.

In addition, when client by using a computer terminal A1 when An selects advertising message output area 4, by being linked to the pop-up window 12 that is used for exporting in detail respective advertisement information, available advertising message output area 4 is stored among the online advertisement management server OAMS with the hyperlink state.And, the detailed product information zone 8 that shows on the main screen of online advertisement management server OAMS is stored among the online advertisement management server OAMS with the hyperlink state, make and be elected to middle detailed product information zone 8 o'clock, the details of output corresponding product information in pop-up window 14.Can buy corresponding product by the purchase button 16 in the selected detailed product information zone 8.

Simultaneously, top at the main screen 2 of the World Wide Web website of online advertisement management server OAMS, be provided with and merge a some cumulative information zone 10, output is clicked the merging point cumulative information that advertising message output area 4 and detailed product information zone 8 are obtained by a plurality of members.Want the client who buys product can check a merging point cumulative information zone 10, and, press the discount purchasing price of product and buy product by using corresponding accumulated amount.

The module map of Fig. 4 shows the configuration according to the online advertisement management server of the first embodiment of the present invention.

With reference to figure 4, online advertisement management server OAMS sells master server C1 from first to N advertiser terminal B1 to Bn and first to N and receives advertising message and product information to Cn, and it is presented on the global web page, check that in response to advertising message that sends from user terminal A 1 to An and product information accumulation member in signal accumulation ground merges point, when receiving client's product purchase signal, utilize the member to merge point corresponding client's purchasing price is carried out the discount processing, upgrade the point data, and sell the product of uploading by the seller.

Promptly, online advertisement management server OAMS is a kind of server, it gives a little at a plurality of clients that check advertising message and product information, merge and the renewal point, when certain client submit to buy signal at specific products, the whole members that accumulated are merged that point is paid corresponding client as the discount on purchases amount so that remove, and the repetition said process, thereby shopping and ad view are enlivened.

Therefore, online advertisement management server OAMS comprises that therein communication module, advertisement information management unit, Product Information Management unit, information about firms administrative unit, information inspection administrative unit, member merge integration managing processor, process payment, advertising message DB, product information DB, information about firms DB, information inspection DB, integration change information DB, product purchase discount information DB, and control module.

Reference numeral 18 expression communication modules, it is sold master server C1 from first and receives advertising message and product information showing these information at global web page to Cn to N advertiser terminal B1 to Bn and first to N, and is furnished with modulator-demodular unit and checks signal so that receive the advertising message and the product information that send from user terminal A 1 to An.

Reference numeral 20 expression advertisement information management unit, it is uploaded and the advertising message that provides to Bn from first to N advertiser terminal B1 is provided, and check and management to client's Access status of respective advertisement information.

Reference numeral 22 expression Product Information Management unit, it is uploaded and shows from first to N and sells the product information that master server C1 provides to Cn, and check and management to client's Access status of corresponding product information.

Reference numeral 24 line-up of delegates's information management units, the information about firms in its management such as member's sex, age and zone, to allow targeted advertisements at member individual, and Reference numeral 26 representative informations are checked administrative unit, and it manages the check information of each member about advertising message and product information in conjunction with advertisement information management unit 20 and Product Information Management unit 22.

Reference numeral 28 line-up of delegates merge the integration managing processor, it receives from the advertising message of user terminal A 1 to An transmission and product information and checks that signal and renewal member merge integration information, and product purchase signal in response to a transmission from user terminal A 1 to An, carry out corresponding member and merge the payment processes of integration, merge integration thereby remove corresponding member.

Reference numeral 30 is represented process payment, and it is in response to the product purchase signal of any one transmission from user terminal A 1 to An, and binding members merges 28 execution of integration managing processor and uses the accumulation member to merge the payment processes that integration carries out discount on purchases.

Reference numeral 32a representative is used to store the advertising message DB from first advertising message that provides to N advertiser terminal B1 to Bn, and Reference numeral 32b representative is used to store from first to N and sells the product information DB of the product information that master server C1 provides to Cn.

Reference numeral 32c line-up of delegates information D B, the information about firms in its storage such as member's sex, age and zone etc., to allow targeted advertisements at member individual, and Reference numeral 32d representative information is checked DB, and it stores the check information of each member about advertising message and product information in conjunction with advertising message storage unit 20 and product information storage unit 22.

Reference numeral 32e represents integration change information DB, it receives from the advertising message and the product information of user terminal A 1 to An transmission and checks signal, and upgrade and the storage member merges integration information, and renewal and memory response merge integration in the corresponding member who is paid from certain client's product purchase signal.

Reference numeral 32f representative products discount on purchases information D B, it is in response to the product purchase signal of any one transmission from user terminal A 1 to An, and binding members merges the relevant use accumulation of integration managing processor 28 storages member and merges the information that integration carries out discount on purchases.

Reference numeral 34 is represented control module, it is sold master server C1 from first and receives advertising message and product information so that it is shown on the global web page to Cn to N advertiser terminal B1 to Bn and first to N, check signal in response to the advertising message and the product information that send from user terminal A 1 to An, drive the member and merge integration managing processor 28, thereby preserve the member cumulatively and merge point, when receiving client's product purchase signal, utilize the member to merge the purchasing price discount granted of point by process payment 30 to corresponding client, and merge integration managing processor 28 renewal point data by driving the member, carry out the sale of the product uploaded by the seller and represent, thereby the control ad view is active.

With reference to accompanying drawing with function and the operation of detailed description according to the online advertising system that the first embodiment of the present invention disposed.

The process flow diagram of Fig. 5 shows the signal flow according to the online advertising system of the first embodiment of the present invention.

At first, in online advertising system according to the first embodiment of the present invention, a plurality of user terminals (for example, A1, A2, A3) be connected to online advertisement management server OAMS, described online advertisement management server OAMS selects advertising message and product information by a plurality of members, thereby give the member and merge point, merge and accumulate these points, up to send the product purchase signal from specific consumers, and when submitting the product purchase signal to, the member is merged point pay as discount points.Advertiser's terminal B1 and sell master server C1 and also be connected to online advertisement management server OAMS is so that upload advertising message and marketing information to it.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 to Cn visit online advertisement management server OAMS, advertising message and product information are uploaded on the online advertisement management server OAMS, and online advertisement management server OAMS shows advertising message and the product information of being uploaded (ST-1 and ST-2) by independent global web page.

Next, when sending ID and password information from user terminal A 1 to An (ST-3), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-4).

Then, online advertisement management server OAMS determines whether to provide any signal (ST-5) of checking at particular advertisement or product information from user terminal A 1 to An.If any signal of checking is provided, then it extracts the prestored information about the member who checks respective advertisement or product information, and by it relatively, determines whether once checked same advertisement or product information (ST-6) before the corresponding client.

The result who determines as online advertisement management server OAMS, if never checked respective advertisement and product information before the corresponding client, then online advertisement management server OAMS gives the predetermined number point of destination according to this corresponding client's the activity of checking, calculate respective point (ST-7) cumulatively, and the renewal member merges point information (ST-8).

On the other hand, the result who determines as online advertisement management server OAMS, if once checked respective advertisement and product information before the corresponding client, then online advertisement management server OAMS does not carry out the accumulation that merges point from the member of corresponding client's submission.

Further, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-9) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products, then online advertisement management server OAMS rewards accumulation merges the discount points (ST-10) of point as corresponding purchase product to the member of corresponding time point.

Next, online advertisement management server OAMS merges point with the member and is updated to initial zero condition (0) (ST-11).What at this moment, online advertisement management server OAMS had determined whether to provide independent new advertisement or product information uploads signal (ST-12).If the signal of uploading of independent new advertisement or product information is provided, then process turns back to the step of uploading corresponding information.If independent new advertisement or any signal of uploading of product information are not provided, then process turns back to the step of client's login as set forth above, merges reward on total mark process and marketing activity to repeat the member at the client who buys product.

Therefore, online advertisement management server OAMS handles the accumulation of the point that advertising message and product information check in real time, and carries out the reset procedure that the member merges point when receiving in real time when buying signal.

The pattern of invention

Describe the second embodiment of the present invention below with reference to accompanying drawings in detail.

Fig. 6 and 7 view show the World Wide Web website screen that uses online advertising system according to a second embodiment of the present invention.

With reference to these accompanying drawings, online advertising system according to a second embodiment of the present invention is a kind of like this system, it is handled by the merging by classification, product price scope and product, accumulation is in real time checked advertisement and the integration that obtains as a plurality of clients, and when sending the purchase signal from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby make ad view and do shopping active as corresponding client's purchasing price by the common member who obtains of a plurality of members.

That is, it can be the merging point that gives at all over products that the member who is given by online advertisement management server OAMS merges point, perhaps can give the different points that merge by product category, product price scope or product.

Preferably, give discriminatively to merge point by product category, product price scope or product, rather than give at all over products by the member that online advertisement management server OAMS gives.

Since for each product that can access among the online advertisement management server OAMS and for each product category different selling prices is arranged, for example,

20,000 (wherein

Be Won) the discount point of purchase be the discount rate of quite little purchasing price for the client who wants to buy automobile, and

20,000 the discount point of purchase is equivalent to for wanting to buy

The client of 50,000 jeans is sizable discount rates, so preferably distinguish the number of spots of pressing product or classification accumulation.More precisely, the accumulation of integration should be distinguished according to the selling price of each product.

For this reason, as shown in Figure 6, category, product or selling price scope are set up and are merged a some cumulative information zone 46 on the main screen 40 of the World Wide Web website of online advertisement management server OAMS.When advertisement 42 in checking respective classes or product information 48, upgrade the point of accumulation in the merging point cumulative information zone 46 that can on respective classes 44, show, the point of accumulation perhaps can be provided in the merging point cumulative information zone 46 that provides by product and Price Range.

Therefore, in the World Wide Web website of online advertisement management server OAMS, elected in during certain product category, can show the independent advertising message output area (not shown) that is different from the advertising message output area 42 that shows on the main screen 40.

Further, as shown in Figure 7, on the main screen 60 of the World Wide Web website of online advertisement management server OAMS, set up and merge a some cumulative information zone 66 by sale price lattice scope, and when advertisement in checking respective classes 62 or product information 72, in the merging point cumulative information zone 66 that shows by sale price lattice scope, upgrade the accumulation point.

That is to say that online advertising system according to a second embodiment of the present invention, gives the member and merges point the checking of advertising message 62 or product information 72 according to client.When giving the member and merge point, if in the Price Range of the selected a plurality of divisions of corresponding client one, then the accumulation member that offers selected Price Range merges point.

More particularly, in the World Wide Web website of online advertisement management server OAMS, a plurality of products of classifying and can access among the online advertisement management server OAMS by Price Range.For example, Price Range is divided into ＂

0-10,000 ＂, ＂

10,000-50,000 ＂, ＂

50,000-100,000 ＂, ＂

100,000-300,000 ＂, ＂

300,000-1,000,000 ＂, ＂

1,000,000-5,000,000 ＂ and ＂

5,000,000-＂.Thereby preferably, when client checked advertising message 62 or product information 72, client merged the directly selected Price Range of point at the member that will give, thereby the member who accumulates selected Price Range merges point.Therefore, client can be accumulated to the point that gives him or she and give the member that client wants the Price Range of doing shopping and merge in the point.

The function and the operation of the online advertising system that detailed description is disposed according to a second embodiment of the present invention with reference to accompanying drawing.

Fig. 8 and 9 process flow diagram show the signal flow of online advertising system according to a second embodiment of the present invention.

The view of Fig. 8 shows the signal flow of online advertising system according to a second embodiment of the present invention, and described online advertising system category gives independent member and merges point.

At first, in online advertising system according to a second embodiment of the present invention, a plurality of user terminals (A1 for example, A2 and A3) be connected to online advertisement management server OAMS, when it selects advertising message and product information as a plurality of members, give the member and merge point, merging is also accumulated these points, submit the product purchase signal to up to specific consumers, and when submitting the purchase signal to, merge point as discount points at corresponding customer payment by the common member who obtains of member, and be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 being connected to online advertisement management server OAMS.

In this state, when sending ID and password information from user terminal A 1 to An (ST-20), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-21).

Next, online advertisement management server OAMS determines whether to provide any signal (ST-22) of checking at particular advertisement or product information from user terminal A 1 to An.If any signal of checking is provided, then online advertisement management server OAMS extracts the classification information (ST-23 and ST-24) that is stored in a plurality of products in the database.

Online advertisement management server OAMS will be used for selecting and asking one signal of respective classes to send to relative users terminal A1 to An (ST-25).Therefore, online advertisement management server OAMS selects the renewal of signal accumulation ground to merge point (ST-26) at the member of respective classes accumulation by the classification that sends to user terminal A 1 to An.

In this state, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-27) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products, then online advertisement management server OAMS extraction merges point information (ST-28) by the classification information of the product of corresponding client's selection and the member who accumulates at respective classes, and the award member merges the discount points (ST-29) of point as corresponding purchase product.

Further, online advertisement management server OAMS will merge point at the member of respective classes and be updated to initial zero condition (ST-30).

Therefore, online advertisement management server OAMS category is handled the accumulation of the point that advertising message and product information check in real time, and carries out the reset procedure that the member merges point when receiving in real time when buying signal.

The view of Fig. 9 shows the signal flow of online advertising system according to a second embodiment of the present invention, and described online advertising system gives independent member by Price Range and merges point.

In online advertising system according to a second embodiment of the present invention, a plurality of user terminals (A1 for example, A2 and A3) be connected to online advertisement management server OAMS, when it selects advertising message and product information as a plurality of members, give the member and merge point, merge and the cumulative integral point, submit the product purchase signal to up to specific consumers, and when submitting the purchase signal to, merge point as discount points at corresponding customer payment by the common member who obtains of member, and be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 being connected to online advertisement management server OAMS.

In this state, when sending ID and password information from user terminal A 1 to An (ST-31), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-32).

After this, online advertisement management server OAMS determines whether to provide any signal (ST-33) of checking at particular advertisement or product information from user terminal A 1 to An.If any signal of checking is provided, then online advertisement management server OAMS extracts the Price Range information (ST-34) that is stored in a plurality of products in the database.

Then, online advertisement management server OAMS will be used in the respective classes selection and ask one signal in the corresponding Price Range to send to relative users terminal A1 to An (ST-35).Therefore, online advertisement management server OAMS selects signal by the Price Range that sends to user terminal A 1 to An, and the member who upgrades cumulatively at corresponding Price Range accumulation merges point (ST-37).

In this state, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-38) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products to online advertisement management server OAMS, then online advertisement management server OAMS extraction merges point information (ST-39) by the Price Range information of the product of corresponding client's selection and the member who accumulates at corresponding Price Range, and the award member merges the discount points (ST-40) of point as corresponding purchase product.

Further, online advertisement management server OAMS upgrade member at corresponding Price Range merge point be initial zero condition (0) (ST-41).

Thereby online advertisement management server OAMS category is handled the accumulation of the point of checking advertising message and product information in real time, and when receiving the purchase signal, carries out the removing that the member merges point in real time.

Describe the third embodiment of the present invention below with reference to accompanying drawings in detail.

The view of Figure 10 shows the World Wide Web website main screen of the online advertising system of a third embodiment in accordance with the invention.

With reference to these accompanying drawings, the online advertising system of a third embodiment in accordance with the invention is a kind of like this system, it shows the difference accumulation dot information of each advertisement, make client when selecting advertisement, can check which advertisement provides more accumulation point, and handle by merging, accumulation is in real time checked advertisement and the integration that obtains as a plurality of clients, and when the purchase signal submitted to from certain client, reward the integration of being accumulated, promptly merge the discount rate of integration, thereby ad view and shopping are enlivened as corresponding client's purchasing price by the common member who obtains of a plurality of members.

Further, the online advertising system of a third embodiment in accordance with the invention is a kind of like this system, wherein in server, preset by checking that the integration that respective advertisement can give limits by the advertiser, and in case by check respective advertisement absolute payment preset integration, then comprise in this advertisement and show that advertisement is not had the payable remarks of integration.

That is to say, online advertising system according to the first embodiment of the present invention is a kind of like this system, wherein according to advertiser's selection, the information that in advertisement, shows the point that relevant each ad view is given, predetermined fixed advertising expenditure (advertising rate) and when carrying out ad view, only give integration with the quantity of respective advertisement expense equivalence, to carry out effective advertisement with close end, at each advertisement, the information of the some amount that gives when checking makes client to select with relevant whether payable information is provided for client.

For example, as shown in figure 10, show a plurality of advertising messages 82 on the global web page 80 of the online advertisement management server OAMS that in the online advertising system of a third embodiment in accordance with the invention, provides, the information 84 of the some amount that in each advertising message 82, comprises when checking respective advertisement to be given.In global web page 80, also show information 86 by the common merging point accumulation that obtains of a plurality of members.

Therefore, by the some amount information 84 of each advertisement of demonstration on the global web page 80 of online advertisement management server OAMS, client can check the advertisement of a little bigger amount, merges point thereby more effectively accumulate the member.

Preferably, online advertisement management server OAMS is configured to make the some amount information 84 of each advertisement of showing on the global web page 80 to arrange by the descending order of an amount, so that checking of client is easier.

Simultaneously, online advertisement management server OAMS can preset by total some amount of checking the respective advertisement payment according to advertiser's request, and in the following manner at advertisement setting grace payment amount: whenever a plurality of clients check once, from total some amount, reduce counting that each ad view pays.At this moment, if at the set total some amount of each advertisement by full scale clearance, then online advertisement management server OAMS sends to correspondent advertisement client terminal B1 to Bn with advertisement point amount removing information.

In addition, online advertisement management server OAMS has program mounted thereto, it is used under the situation of full scale clearance at total some amount of advertisement setting, automatic deletion respective advertisement information or advertising message rearranged at low priority from global web page 80.

The view of Figure 11 shows the data processing state of the online advertising system of using a third embodiment in accordance with the invention.

With reference to Figure 11, in the online advertising system of a third embodiment in accordance with the invention, advertisement point payment management program (not shown) is installed among the online advertisement management server OAMS.By advertisement point payment management program, online advertisement management server OAMS registration from advertiser's terminal (for example, B1) configuration information of Fa Songing, and by the respective advertisement client by the comparison between the configuration information and the amount of setting, according to client's ad view pay point.

The total some amount that gives when in other words, advertiser's terminal B1 presets when ad view in online advertisement management server OAMS (for example, 20,000 points).Advertiser's terminal B1 also is preset to online advertisement management server OAMS with the information of the some amount (for example, 20 points) that relevant every advertisement gave.

Then, each ad view gave always the counting of counting and pay that utilization is provided with at each advertiser, when when user terminal A 1 sends client's advertisement selection signal, online advertisement management server OAMS extracts the some configuration information of respective advertisement, and determine whether to exist will be at any left point of respective advertisement payment.If there is no will be at the left point of respective advertisement payment, then show in the advertising message 82 that on global web page 80, shows when ad view can not pay point information.

Next, online advertisement management server OAMS will put removing information and send to respective advertisement client terminal B1, supplement with money thereby finish a little.

In addition, in some cases, the payable point that online advertisement management server OAMS can be provided with advertising message 82 automatically, exhaust makes advertising message 82 to output on the screen with the priority lower than other advertising message.

To describe the function and the operation of the online advertising system of a third embodiment in accordance with the invention configuration in detail with reference to accompanying drawing.

The process flow diagram of Figure 12 shows the signal flow of the online advertising system of a third embodiment in accordance with the invention.

At first, in the online advertising system of a third embodiment in accordance with the invention, advertiser's terminal B1 will arrive online advertisement management server OAMS (ST-50) according to the total some quantity reset that ad view is given.The information of the some amount (for example, 20 points) that advertiser's terminal B1 gives relevant each ad view is preset to online advertisement and checks management server OAMS (ST-52).

Then, online advertisement management server OAMS is provided with and registers total some amount (ST-53 and ST-54) that some amount that each ad view gives and each advertiser will pay.And online advertisement management server OAMS determines whether to have sent from user terminal A 1 client's advertisement selection signal (ST-55).

If sent client's advertisement selection signal from user terminal A 1, then online advertisement management server OAMS extracts the some configuration information (ST-56) of respective advertisement, and determine whether to exist will be at any left point (ST-57) of respective advertisement payment.

If there is no will be at the left point of respective advertisement payment, then show in the advertising message 82 that on global web page 80, shows when ad view can not pay point information (ST-58).Next, online advertisement management server OAMS will put removing information and send to respective advertisement client terminal B1, supplement (ST-59) with money thereby carry out point.

On the other hand, will be if exist at any left point of respective advertisement payment, then online advertisement management server OAMS is updated to the corresponding member who is accumulated to the some accumulation of being rewarded and merges point (ST-60).

In this state, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-61) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products, then online advertisement management server OAMS extracts the member and merges point information (ST-62), and this member merges point and rewarded discount points (ST-63) as corresponding purchase product.

Further, online advertisement management server OAMS merges point with the member and is updated to initial zero condition (0) (ST-64).

Describe the fourth embodiment of the present invention below with reference to the accompanying drawings in detail.

The view of Figure 13 shows the data processing state of the online advertising system of a fourth embodiment in accordance with the invention.

With reference to Figure 13, the online advertising system of a fourth embodiment in accordance with the invention is a kind of like this system, the class that its basis is divided the user by the ad view person's of seller's appointment condition (age, sex, hobby ...), accumulation when a plurality of clients check advertisement and the integration that obtains to merge accumulation, when checking advertisement, relative users gives class point discriminatively by each class accumulation, and certain user in being divided into the respective class group removes the class point when buying.

In other words, the online advertising system of a fourth embodiment in accordance with the invention is a kind of like this system, its basis is by the ad view person's of seller's appointment condition (age, sex, hobby), user's class is divided into a plurality of classes, when relative users was checked advertisement, whether no matter the member merges point was accumulated automatically, individually accumulated independent by the class discount points according to user's class, and and if only if relative users when buying product, is used the corresponding class discount points of pressing.

By like this, it is more by the class discount points that the online advertising system of a fourth embodiment in accordance with the invention allows the user to obtain in the seller wishes the buying range of product sold.At this moment, the seller because being the product information that shows in the user clicks online advertisement management server OAMS, the seller allow user's acquisition to consider the class of relative users and the people that distinguishes when (product information of various production marketings shows online advertisement management server OAMS in), so can be the advertiser by the class discount.

For example, seller or advertiser preset the targeted group of sell goods, divide a plurality of classes according to targeted group, and in online advertisement management server OAMS the described targeted group of registered in advance.That is to say, the product of similar MP3 is often bought by teenage teenager or the people that lifted one's head in more than 20 year old and 30, buying rate among the women is than the height among the male sex, and bought by philharmonic user probably, and has higher purchase possibility in the metropolitan areas.Thereby, preferably consider age, zone, hobby and sex together, by product target class is set.

Preferably, press the order of the class of A, B, C, promptly, maybe can be divided into the class of segmentation by dividing class from the specified order of target class (category-A) beginning.

Utilize a plurality of user class of classification by product and registration among the online advertisement management server OAMS, if any one from user terminal A 1 to An is provided for selecting and checking the signal of product-specific information or advertisement, then online advertisement management server OAMS extracts product or the advertising message of being selected by relative users, log-on message according to relative users is extracted registration class information, and pays relative users with specific discount on purchases point.At this moment, special discount on purchases point refers to the only point of extra discount when relative users is submitted the purchase signal to.

The module map of Figure 14 shows the configuration of the online advertisement management server of a fourth embodiment in accordance with the invention.

With reference to Figure 14, online advertisement management server OAMS carries out and is used to register the category information by product that is provided in advance by seller or advertiser, check user terminal A 1 to An submission check signal at any product, extract the category information of being registered, determine user's class based on the log-on message of relative users, and the overall control that gives the special discount on purchases point of user corresponding to such, and online advertisement management server OAMS has comprised communication module therein, user authentication processor, control module, sell goods class classification processor, processor is checked in user capture, merge the point processor, class point management processor, and buy the signal check processor.

Reference numeral 100 is represented communication module, its be connected to advertiser server Bl to Bn, sell master server C1 to Cn, and user computer terminal A1 meets the agreement that is used to upload and download various data to An, and carries out the data compatible processing.

The well-known user authentication processor of Reference numeral 104 representatives, it carries out the authentication of relative users based on the user's who sends from user computer terminal A1 to An log-on message.

Reference numeral 102 is represented control module, its control be used for registration in advance by the category information of product, check that user terminal A 1 to An submits to check signal institute at any product, category information that extraction is registered, determine user's class based on the log-on message of relative users, and all processors that give the special discount on purchases point of user corresponding to such.

Reference numeral 106a represents sell goods class classification processor, its registration is by the information of selling product and from advertiser server Bl to Bn with sell the user class classified information by product that master server C1 sends to Cn, check the user of visit, and press the class that product is specified relative users.

Reference numeral 106b representative is used to check that user terminal A 1 to An inserts the inspection processor via the user of the connection status of communication module 100 signals connection.Reference numeral 106c representative merges the point management processor, it checks signal in response to the advertisement and the product information that send from user computer terminal A1 to An, under the situation of not considering special discount on purchases point, management gives as discount points when special member submit to be bought signal and by the merging point of the common acquisition of member.

Reference numeral 106d illustrates class point management processor, and it is in conjunction with sell goods class classification processor 106a accumulation and manage the class point by product that gives at each user.The signal check processor is bought in Reference numeral 106e representative, its when the purchase signal received from any one transmission of user terminal A 1 to An, the execution payment processes.

To describe the function and the operation of the online advertising system of a fourth embodiment in accordance with the invention configuration in detail with reference to accompanying drawing.

The process flow diagram of Figure 15 shows the signal flow of the online advertising system of a fourth embodiment in accordance with the invention.

At first, in the online advertising system of a fourth embodiment in accordance with the invention, a plurality of user terminals (A1 for example, A2 and A3) be connected to online advertisement management server OAMS, it gives the member and merges point when a plurality of members select advertising message and product information, merge and the cumulative integral point, submit the product purchase signal to up to specific consumers, and when submitting the purchase signal to, the payment member merges point as discount points, and described online advertising system is pressed the category information of product by seller or advertiser's registration in advance, check user terminal A 1 to An submission check signal at any product, extract the category information of registration, determine user's class based on the log-on message of relative users, and will put to the user corresponding to such special discount on purchases.Be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 being connected to online advertisement management server OAMS.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 and be connected to online advertisement management server OAMS to Cn, so that advertising message and product information are uploaded to online advertisement management server OAMS (ST-100 and ST-101).

Further, advertiser's terminal B1 is to Bn with sell master server C1 and will send to online advertisement management server OAMS (ST-102) as the user's of the target of advertising message and product information category information (age-based, zone and sex are classified) to Cn.

Then, online advertisement management server OAMS is by independent global web page, shows the advertising message uploaded and product information and user's category information by product and advertisement, and category information is set to be handled (ST-103) automatically by processor.

Next, when sending ID and password information from user terminal A 1 to An (ST-104), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-105).

After this, online advertisement management server OAMS determines whether to provide any signal (ST-106) of checking at particular advertisement or product information from user terminal A 1 to An.If any signal of checking is provided, then it extracts the relevant prestored information of having checked the member of respective advertisement or product information, and extract category information (ST-107), thereby determine the class of relative users in conjunction with the user of corresponding product information and advertising message storage.

Subsequently, online advertisement management server OAMS gives the predetermined number point of destination according to corresponding client's the activity of checking, calculates respective point (ST-108) cumulatively, and the renewal member merges point information.

Simultaneously, online advertisement management server OAMS is according to the class based on the relative users definite in conjunction with the user's of corresponding product information and advertising message storage category information, calculates cumulatively and upgrades special discount on purchases point (ST-109) by class.

That is to say, category information as fruit product is divided into A, B, C, D and E class, and then relative users is the member of the category-A of corresponding product, and the point of the category-A of being accumulated is 100 points so far, the point that gives relative users is 10 points, and then calculating always counting of category-A cumulatively is 110 points.That is to say, as merge at category-A and 100 of the class point of accumulation do not consider submitting to when buying signal which class the user belongs to, be used as discount rate and pay the user who submits the purchase signal to, and described 100 are eliminated and are updated to zero condition (0).

Afterwards, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-110) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products, the member that the then category information (ST-111) of online advertisement management server OAMS inspection relative users, and payment is accumulated to corresponding time point merges the class point of point and relative users as discount points (ST-112).

Further, online advertisement management server OAMS upgrades the class point (ST-113) that the member merges point and relative users with original zero condition (0).

Therefore, in online advertisement management server OAMS, handle in real time the accumulation point of checking at advertising message and product information, and when receiving when buying signal that the removing member merges point in real time.Because productized class point is operated in member's merging mode, if certain user submits at specific products and buys signal, then it is classified in advance in conjunction with corresponding product, and class according to relative users, supplementary payments class point is as discount points, thereby the user who helps belonging to respective class carries out product purchase, and each product sells more multiple spot of customer payment that the advertiser that advocates peace gives target class, thereby allows to carry out target Marketing.

Describe the fifth embodiment of the present invention below with reference to the accompanying drawings in detail.

The view of Figure 16 shows the data processing state of online advertising system according to a fifth embodiment of the invention.

With reference to Figure 16, online advertising system according to a fifth embodiment of the invention is a kind of like this system, wherein the user specifies specific products and presets the quantity that merges point at the time buying point, when making the quantity of the merging point that presets for the user when accumulation merging point, relative users is submitted the purchase signal automatically to.

More particularly, online advertising system according to a fifth embodiment of the invention is a kind of like this system, wherein the user selects and registers specific products in advance, specify the amount of coming discount with the merging point, and registration merges the semi-invariant of point in online advertisement management server OAMS, make that online advertisement management server OAMS submits the purchase signal automatically to when the user merges point and reaches the set-point quantity of relative users by the member who checks advertisement or product information and merge and accumulate.

At this moment, in online advertisement management server OAMS, the member who is accumulated when submitting user's purchase signal to merges point and is given the quantity discount of doing corresponding purchase user, is eliminated and is updated to zero (0) state thereby the member merges point.Therefore, till the quantity that reaches the reserve purchase attractable point that is provided with by relative users, another user does not submit the purchase signal to, make obtain corresponding member merge point as discount points in, can finish the purchase of product automatically.

Simultaneously, in online advertisement management server OAMS, the seller can find out the reserve purchase attractable point of relative users in advance, and further only pays this relative users with extra discount points.In other words, if 10 users are arranged, these users are arranged on payment

When merging point, 2,000 member should buy

10,000 product, the seller can be provided with online advertisement management server OAMS and be accumulated to and be equivalent to when corresponding member merges point

1,000 o'clock, further payment extraly

1,000 point, and online advertisement management server OAMS merges the member point information in real time and offers advertiser's terminal B1 to Bn and sell master server C1 to Cn.

The module map of Figure 17 shows the configuration of online advertisement management server according to a fifth embodiment of the invention.

With reference to Figure 17, when online advertisement management server OAMS receive 1 to An that send from user terminal A, be provided with and subscribe when buying signal at the merging point of special member, it merges the member of relative set amount the user that point is provided with the amount that discount buys automatically, unless submitted any purchase signal to from another user before reaching the relative set amount that the member merges point; And comprise therein that communication module, user authentication processor, control module, merging point processor, the point of purchase are provided with management processor and payment processes is checked processor.

Reference numeral 102 is represented control module, it checks signal in response to the ad view and the product information that send from user terminal A 1 to An, automatically give a certain amount of point, accumulation by point, calculate cumulatively and manage the member and merge point, make and submit to the specific user who buys signal can access discount, receive and register and reserve purchase signal and some configuration information from user terminal A 1 to An, and merging set-point when amount that point reaches relative users the member, the purchase signal of submitting relative users automatically to is to carry out purchasing process.

Reference numeral 110a representative merges the point management processor, it checks signal in response to the advertisement and the product information that send from user computer terminal A1 to An, under the situation of not considering special discount on purchases point, management gives as discount points when special member submit to be bought signal and by the merging point of the common acquisition of member.

On behalf of the point of purchase, Reference numeral 110b management processor is set, it receives and registers and reserves from user terminal A 1 to An and buys signal and put configuration information, and merge set-point when amount that point reaches relative users the member, submit to the purchase signal of relative users to subscribe purchasing process automatically to carry out.On behalf of payment processes, Reference numeral 110c check processor, its when the purchase signal received from any one transmission of user terminal A 1 to An, the execution payment processes.

To describe the function and the operation of the online advertising system of configuration according to a fifth embodiment of the invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 18 shows the signal flow of online advertising system according to a fifth embodiment of the invention.

At first, in online advertising system according to a fifth embodiment of the invention, a plurality of user terminals (A1 for example, A2 and A3) be connected to online advertisement management server OAMS, it gives the member and merges point when a plurality of members select advertising message and product information, merge and the cumulative integral point, submit the product purchase signal to up to specific consumers, when submitting the purchase signal to, the payment member merges point and is used as discount points, and its reception sends from user terminal A 1 to An, merging point at special member is provided with and subscribes the purchase signal, and the member of relative set amount is merged the user that point automatically is provided with the amount of discount purchase, unless before reaching the relative set amount that the member merges point, submit any purchase signal to from another user.Be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 also being connected to online advertisement management server OAMS.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 and be connected to online advertisement management server OAMS to Cn, so that advertising message and product information are uploaded to online advertisement management server OAMS (ST-120).

Then, online advertisement management server OAMS shows advertising message and the product information of uploading (ST-121) by independent global web page.

After this, when sending ID and password information from user terminal A 1 to An (ST-122), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-123).

Next, online advertisement management server OAMS determines whether to provide automatic reservation to buy signal (ST-124) from the user terminal A 1 to An that is connected to it.

If do not provide any automatic reservation to buy signal from user terminal A 1 to An, then online advertisement management server OAMS determines whether to provide from user terminal A 1 to An any signal (ST-125) of checking of particular advertisement or product information.If any signal of checking is provided, then it extracts the relevant prestored information of having checked the member of respective advertisement or product information, and as checking award, the point of scheduled volume is added to the member cumulatively merges (ST-126) in the point.

Afterwards, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-127) of specific products.

If any one from user terminal A 1 to An provides automatic reservation to buy signal, product information and set-point information, then online advertisement management server OAMS registers corresponding product information, set-point information and user profile (ST-128).

In this state, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the signal of checking of particular advertisement or product information.Check signal (ST-129) if provide, then online advertisement management server OAMS extracts the relevant prestored information of having checked the member of respective advertisement or product information, and as checking award, the point of scheduled volume is added to the member cumulatively merges (ST-130) in the point.

In addition, online advertisement management server OAMS determines that the member of accumulation merges the reserve purchase attractable point whether point equals to register.If the reserve purchase attractable point of being preset by certain user equals the member and merges point (ST-131), then online advertisement management server OAMS send the Payment Request signal to relative users terminal A1 to An (ST-132).

Then, when receiving payment from relative users terminal A1 to An during signal, online advertisement management server OAMS just merges the quantity discount execution payment processes (ST-133) of the semi-invariant of point to be equivalent to the member.

In addition, online advertisement management server OAMS merges point with the member and is updated to original zero condition (0) (ST-134).

Describe the sixth embodiment of the present invention below with reference to the accompanying drawings in detail.

The view of Figure 19 shows the data processing state of online advertising system according to a sixth embodiment of the invention.

With reference to Figure 19, online advertising system according to a sixth embodiment of the invention is a kind of like this system, wherein the program of coupling collar net browser operation is installed on the user's computer terminal, and preset by the seller give determined number or when still less the user checked corresponding product information, the channel discount point of encouraging predetermined number was further only rewarded and is given the user who exports corresponding product information on screen when product purchase.

More specifically, online advertising system according to a sixth embodiment of the invention is a kind of like this system, wherein the seller provides product information to online advertisement management server OAMS, specific number is set and the payment terms of information of holding time as particular point, utilization is installed in user terminal A 1 to An and goes up so that check the screen scrutiny program of the output products information of Web browser, online advertisement management server OAMS is by the screen scrutiny program of user terminal A 1 to An, obtain the sum and the information of holding time of the user of output corresponding product information on screen, if and the people of the specific or smaller amounts that is provided with by the seller just with the corresponding product information inspection section preset time, then online advertisement management server OAMS further only pays channel discount point the user who exports corresponding product information on screen.That is, by seller's setting, at the less other particular point of production payment of checking product information, to encourage just to check that the user of corresponding product information buys product.

For this reason, in order to make the product information of the easier inspection of online advertisement management server OAMS from user terminal A 1 to An output, storage unique code information in each product information data, and the screen scrutiny program that is installed on the user terminal A 1 to An is sent in the code data of the product information of exporting on the screen in real time to online advertisement management server OAMS.

By this method, online advertisement management server OAMS can which product information of real-time inspection be checked to An by relative users terminal A1, and whether checking of corresponding product information finishes.

For this reason, online advertising system according to a sixth embodiment of the invention has the screen scrutiny program PCP on user terminal A of being installed in 1 to An, so that check the output products information of Web browser, and send automatically with time interval of rule and to output to the product code information of Web browser to online advertisement management server OAMS.

In addition, online advertising system according to a sixth embodiment of the invention is provided with sells master server C1, it is used to send user and time conditions information to online advertisement management server OAMS, keep paying the special point of purchase under the situation of predetermined amount of time in the number of users of the product information that shows company on the screen and the quantity of relative users with box lunch.

Simultaneously, online advertising system according to a sixth embodiment of the invention is provided with online advertisement management server OAMS, it receives and is registered in number of users and user and the time conditions information that screen shows the product information of company from selling master server C1 to Cn, so that the quantity in relative users keeps paying the special point of purchase under the situation of predetermined amount of time; Receive product code information is checked the user of corresponding product information with calculating sum from the screen scrutiny program PCP that is installed on a plurality of user terminal A 1 to An; And when the relative users that has the predetermined or smaller amounts that is provided with by the seller and the quantity of checking the relative users of product information keep predetermined amount of time, pay the special point of purchase.At this moment, special discount on purchases point refers to the point that only can be used as the discount payment when submitting the purchase signal to.

In addition, in order to make the screen scrutiny program PCP that is installed on a plurality of user terminal A 1 to An more easily send the product information that is used to check to online advertisement management server OAMS with the rule time interval, in the product information that provides by online advertisement management server OAMS, comprise code information, and the screen scrutiny program that is installed on the user terminal A 1 to An is configured to send the corresponding product code information to online advertisement management server OAMS with the rule time interval.

To describe the function and the operation of the online advertising system of configuration according to a sixth embodiment of the invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 20 shows the signal flow of online advertising system according to a sixth embodiment of the invention.

At first, a plurality of user terminals (for example A1, A2 and A3) are connected to online advertisement management server OAMS.Be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 also being connected to online advertisement management server OAMS.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 and be connected to online advertisement management server OAMS to Cn, so that on online advertisement management server OAMS, upload advertising message, product information, just on screen, show the number of users of the product information of company, and keep in the quantity of relative users being used to pay the user and the time conditions information (ST-140 and ST-141) of the special point of purchase under the situation of predetermined amount of time.

Then, online advertisement management server OAMS shows advertising message, the product information of uploading by independent global web page, and special point of purchase payment terms information (ST-142).

Next, online advertisement management server OAMS receives product code information (ST-143) from being installed in user computer terminal A1 to the screen scrutiny program PCP on the An, and calculates the user's who checks corresponding product information sum (ST-144).

Then, online advertisement management server OAMS determines to check that whether the number of users of like products information is less than the predetermined quantity (ST-145) that is provided with by the seller, and the quantity of determining the relative users check whether at the fixed time section keep less than predetermined quantity (ST-146), and give the special point of purchase (ST-147) at this time point.

Be not less than the predetermined quantity that is provided with by the seller if check the number of users of like products information, or provide to An from another user's terminal A1 when section keeps less than predetermined quantity at the fixed time in the user's who just checks respective numbers and to buy signal (ST-152), online advertisement management server OAMS merges point with the member and gives relative users (ST-153) as discount points.

On the other hand, if the number of users of checking like products information is less than the predetermined quantity that is provided with by the seller, and buy signal (ST-148) when the relative users quantity of just checking provides from the user terminal A 1 to An that receives the special point of purchase when section keeps less than predetermined quantity at the fixed time, the member is merged point to online advertisement management server OAMS and the special point of purchase gives relative users (ST-149) and carries out payment processes (ST-150) as discount points.

Further, online advertisement management server OAMS upgrades the class point (ST-151) that the member merges point and relative users with initial zero condition (0).

Describe the seventh embodiment of the present invention below with reference to the accompanying drawings in detail.

The view of Figure 21 shows from the Web browser screen of the user terminal output of according to a seventh embodiment of the invention online advertising system.

With reference to Figure 21, online advertising system according to a seventh embodiment of the invention is a kind of like this system, it is in conjunction with the screen page of various application programs, output user's expectation purchase product information, merging point information on corresponding screen, and the screen of being furnished with the purchase decision device, described various application program is included in word processing program, image editor, games and the windows browser program of moving among the Windows, thereby makes more easily checkpoint information and submission purchase decision signal fast.

In other words, online advertising system based on the seventh embodiment of the present invention is a kind of like this system, it is in conjunction with various application programs, the word processing program that for example moves in Windows, image editor, games and windows browser program are exported a screen on corresponding screen, this screen has by the preassigned expectation purchase product information of user, merges point information and purchase decision device.

Therefore, provide the various tool window 114 that is used for operating application program on the screen 112 of the application program of in the Web browser of user terminal A 1 to An, exporting, and below tool window 114, prepared task window 122.

Online advertising system display dot output window 115 between tool window 114 on the screen 112 of application program and task window 122 based on the seventh embodiment of the present invention.

Point output window 115 is provided with by the preassigned expectation purchase product information 116 of user, selling price information 118, merges point information 120 and purchase decision button.

The view of Figure 22 shows the data processing state of online advertising system according to a seventh embodiment of the invention.

With reference to this figure, online advertising system based on the seventh embodiment of the present invention has the product information software for display, this product information software for display is mounted and is used in conjunction with various application programs, and for example the word processing program that moves in the Windows of user terminal A 1 to An, image editor, games and windows browser program are exported on corresponding screen by the preassigned expectation purchase product information of user, the screen that merges point information and have the purchase decision device.

Then, the product information software for display is in conjunction with various application programs, for example word processing program, image editor, games, and screen of windows browser program output, it has by the preassigned expectation purchase product information of user, merges point information and the purchase decision device on corresponding screen.When the merging point information 120 of reference expected purchase product information 116, selling price information 118 and foundation in a display window 115 is submitted the purchase signal to by the purchase decision button, online advertisement management server OAMS receives the purchase signal, and the payment member merge point as discount points with processings of paying, and in a display window 115 foundation merging point information 120 be updated to zero condition (0).

Describe the eighth embodiment of the present invention below with reference to the accompanying drawings in detail.

The block diagram of Figure 23 schematically shows the configuration according to the online advertising system of the eighth embodiment of the present invention.

With reference to Figure 23, online advertising system based on the eighth embodiment of the present invention is a kind of like this system, wherein advertisement/sales assistant is account of advertising expenditure purchase of the www server of output products advertisement, and management this account, make when selling the respective advertisement product, the payment that can reward from the Related product supplier, thus carry out the active public relation that merges the point reward system and make the sale of corresponding product active.

Promptly, online advertising system based on the eighth embodiment of the present invention is sold the active advertisement/sales assistant that provides in order to check by ad view and product information to make, cut apart with advertising expenses prepaid by a plurality of advertisement/sales assistants and to use, and when selling corresponding product later on, reward according to each advertisement/sales assistant's fair award selectivity.

For this reason, based on the eighth embodiment of the present invention online advertising system be provided with user terminal A 1 to An, described user terminal A 1 to An have be installed in wherein, such as the communication module of modulator-demodular unit, so that provide the global web page of the online advertisement management server OAMS that the member merges point by visit, check the advertising message and the product information that are presented on the global web page.

In addition, based on the online advertising system of the eighth embodiment of the present invention be provided with first to N advertiser terminal B1 to Bn, it provides on the global web page of online advertisement management server OAMS and display ads information, make client to check advertising message to An by user terminal A 1, ad view at client provides the member of scheduled volume to merge point, with fair mode sale advertising/sales assistant's advertising expenditure, and when sell goods, reward according to advertisement/sales assistant's fair award selectivity.

In addition, be provided with first to N based on the online advertising system of the eighth embodiment of the present invention and sell master terminal C1 to Cn, it provides on the global web page of online advertisement management server OAMS and shows product information, make client to check product information to An by user terminal A 1, the product information of checking at client provides the member of scheduled volume to merge point, with fair mode sale advertising/sales assistant's advertising expenditure, and when sell goods, reward according to advertisement/sales assistant's fair award selectivity.

In addition, advertisement/sales assistant's terminal D 1 to Dn is provided, it is checked by first and sells advertising message and the product information that master server C1 uploads to Cn to N advertiser terminal B1 to Bn and first to N, submit to advertisement/sales assistant to use signal under the situation of specific products and the fair signal of buying of advertisement is given online advertisement management server OAMS specifying, and submit payment signal at the fair expense of advertisement.

Simultaneously, online advertising system based on the eighth embodiment of the present invention is provided with online advertisement management server OAMS, it is sold master server C1 from first to N advertiser terminal B1 to Bn and first to N and receives advertising message and product information to Cn, and on global web page, show these information, check signal in response to the advertising message and the product information that send from user terminal A 1 to An, accumulate the member cumulatively and merge point, when receiving client's product purchase signal, utilize the member to merge point corresponding client's purchasing price is carried out the discount processing, upgrade the point data, the product that sale is uploaded by the seller, with fair mode sale advertising/sales assistant's advertising expenditure, and when paying processing by production marketing, reward according to advertisement/sales assistant's fair award selectivity.

In addition, in online advertisement management server OAMS, be provided for the www server WBS of the URL of route online advertisement management server OAMS, make the N advertiser terminal B1 that wins sell master server C1 and can visit online advertisement management server OAMS to Cn and user terminal A 1 to An to Bn, first to N.In addition, online advertisement management server OAMS is provided with and is used to store first and second database D B1 and the DB2 that the member merges point lastest imformation and purchase of customer signal, Customer Information, vendor information, advertiser information, advertisement/sales assistant's information and each advertisement/sales assistant's fair information.

Therefore, in online advertising system based on the eighth embodiment of the present invention, the global web page that provides by online advertisement management server OAMS is provided as a plurality of clients, and when selecting the advertising message that shows on the global web page of online advertisement management server OAMS and product information, select the signal accumulation member to merge point by corresponding information about firms.

At this moment, even a plurality of members select the advertising message and the product information that show on the global web page of online advertisement management server OAMS, integration is not accumulated as corresponding member's individual integration yet, merges point but be accumulated as by the common member who obtains of members.

In addition, the member who accumulates in the global web page of online advertisement management server OAMS merges point and is rewarded to having checked product information that shows on the corresponding global web page and the member who wants to buy product as discount points.Therefore, when above-mentioned member merged point and rewarded to certain client as discount points, the member merged point by full scale clearance, thereby from zero condition (0), begins the cumulative integral point once more.

Simultaneously, by with fair mode sale advertising/sales assistant's advertising expenditure, and the fair award selectivity according to advertisement/sales assistant when handling when paying by production marketing is rewarded, online advertisement management server OAMS can need not to sell that the advertiser that advocates peace pays huge cost and easily advertise, and the preference by the prior forecasting institute release product of advertiser/sales assistant.

In addition, can encourage the online activity of the sale of specific products, thereby make production marketing active by advertiser/sales assistant.

To describe the function and the operation of the online advertising system that disposes according to the eighth embodiment of the present invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 24 shows the signal flow according to the online advertising system of the eighth embodiment of the present invention.

At first, in online advertising system based on the second embodiment of the present invention, a plurality of user terminals (for example A1, A2 and A3) and advertisement/sales assistant's terminal D 1 to Dn are connected to online advertisement management server OAMS, it gives the member and merges point when a plurality of members select advertising message and product information, with fair mode sale advertising/sales assistant's advertising expenditure, and the fair award selectivity according to advertisement/sales assistant is rewarded when paying processing by production marketing.Be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 also being connected to online advertisement management server OAMS.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 and be connected to online advertisement management server OAMS to Cn, so that advertising message and product information are uploaded to online advertisement management server OAMS.

Then, online advertisement management server OAMS shows advertising message and the product information of uploading by independent global web page.

Then, online advertisement management server OAMS receives product from advertisement/sales assistant's terminal D 1 to Dn and selects information and the fair payment information (ST-160) of advertisement, be corresponding fair payment advertising expense, and registration respective advertisement/sales assistant's information and payment information.

In this state, online advertisement management server OAMS determines whether to sell product (ST-162), and whether the advertisement relevant with corresponding product/sales assistant's information exists.

The result who determines as online advertisement management server OAMS, if there is the advertisement/sales assistant information relevant with product sold, then based on the fair information that is contained in respective advertisement/sales assistant's information, sales incentive is provided for respective advertisement/sales assistant's terminal D 1 to Dn (ST-163).

Simultaneously, by the comparison between the information that presets the award that incentive message and relevant because production marketing pay, whether the award that online advertisement management server OAMS determines to pay owing to production marketing is more than or equal to presetting award (ST-164).

If the award of paying owing to production marketing is more than or equal to presetting award, then online advertisement management server OAMS no longer pays to reward and gives correspondent advertisement/sales assistant.On the contrary, if the award of paying owing to production marketing less than presetting award, then online advertisement management server OAMS continues payment based on the sale of corresponding appointed product and rewards (ST-165).

Describe the ninth embodiment of the present invention below with reference to accompanying drawings in detail.

The global web page screen that provides in the server according to the online advertising system of the ninth embodiment of the present invention is provided the view of Figure 25.

With reference to Figure 25, online advertising system according to the ninth embodiment of the present invention is such system, it adds up the descending order of the merging point of acquisition according to the selection according to the user, or by the incident genetic sequence, or, rearrange relevant by in search window, importing the company that searches that key word is exported in conjunction with search portal by the zone.

Promptly, online advertising system according to the ninth embodiment of the present invention is such system, wherein be provided and be used for wherein being equipped with the search portal in shopping center or when being used to be furnished with the shopping center of search window when described system, if by search window input specific products name, the descending order that then merges point by the member, or rearrange search result information by the descending order of the incident amount of money or discount rate, perhaps select search result information by the zone.

For this reason, on the main screen 2 of the World Wide Web website of online advertisement management server OAMS, show a plurality of advertising message output areas 4, so that can check.Reward as discount on purchases point because online advertisement management server OAMS merges point with the member, advertising message shows on the main screen 2 of World Wide Web website by pop-up window with another advertising message that is used to export payment information.Information area 6 by the category classification comes tissue products information, but and the detailed product information zone 8 that provides category to select.

In addition, when the user by using a computer terminal A1 when An selects advertising message output area 4, in conjunction with the pop-up window 12 that is used at length exporting respective advertisement information, the advertising message output area 4 that can access is stored among the online advertisement management server OAMS with the hyperlink state.And, the detailed product information zone 8 that shows on the main screen of online advertisement management server OAMS is stored among the online advertisement management server OAMS with the hyperlink state, make and be elected to middle detailed product information zone 8 o'clock, the details of output corresponding product information in pop-up window 14.Can buy corresponding product by the purchase button 16 in the selected detailed product information zone 8.

Simultaneously, top at the main screen 2 of the World Wide Web website of online advertisement management server OAMS, provide to merge a some cumulative information zone 10, be used to export by a plurality of members and click the merging point cumulative information that advertising message output area 4 and detailed product information zone 8 are obtained.Want the client who buys product can check a merging point cumulative information zone 10, and, buy product with discount at the product purchase price by using corresponding accumulated amount.

In addition, in order to show the Search Results of specific products on screen, the predetermined portions in the upper end of the main screen 2 of the World Wide Web website of online advertisement management server OAMS is provided for importing the search window 130 of key word; And in order to merge the descending order of point by the member, or rearrange search result information by the descending order of the incident amount of money or discount rate, perhaps select search result information, provide cumulative orders arrange buttons 132a, incident arrange buttons 132b in its lower end and by area arrangement button 132c by the zone.

To describe the function and the operation of the online advertising system that disposes according to the ninth embodiment of the present invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 26 shows the signal flow according to the online advertising system of the ninth embodiment of the present invention.

At first, in online advertising system according to the ninth embodiment of the present invention, a plurality of user terminals (for example A1, A2 and A3) are connected to online advertisement management server OAMS, it gives the member and merges point when a plurality of members select advertising message and product information, merge and the cumulative integral point, submit the product purchase signal to up to specific consumers, and when submitting the purchase signal to, the member that payment is saved into discount points merges point.Be used for advertising message and marketing information uploaded to advertiser's terminal B1 of online advertisement management server OAMS and sell master server C1 also being connected to online advertisement management server OAMS.

In this state, advertiser's terminal B1 is to Bn and sell master server C1 and be connected to online advertisement management server OAMS to Cn, so that advertising message and product information are uploaded to online advertisement management server OAMS (ST-170), wherein online advertisement management server OAMS shows advertising message and the product information of uploading (ST-171) by independent global web page.

Then, when sending ID and password information from user terminal A 1 to An (ST-172), by the verification process of corresponding information, online advertisement management server OAMS carries out client's login process (ST-173).

After this, online advertisement management server OAMS determines whether to provide any signal (ST-174) of checking at particular advertisement or product information from user terminal A 1 to An.If any signal of checking is provided, then it extracts the prestored information about the member who checks respective advertisement or product information, and by it relatively, determines whether once checked same advertisement or product information (ST-175) before the corresponding client.

The result who determines as online advertisement management server OAMS, if never checked respective advertisement and product information before the corresponding client, then online advertisement management server OAMS gives the point of predetermined quantity according to this corresponding client's the activity of checking, calculate respective point (ST-176) cumulatively, and the renewal member merges point information (ST-177).

On the other hand, the result who determines as online advertisement management server OAMS, if once checked respective advertisement and product information before the corresponding client, then online advertisement management server OAMS does not carry out the accumulation that merges point at this corresponding client's member.

At this moment, online advertisement management server OAMS arranges signal (by the order of some accumulation, by the incident order in response to the product that sends from user terminal A 1 to An, and by the zone), the descending order that merges point by the member, perhaps press the descending order of the incident amount of money or discount rate, perhaps rearrange product information (ST-178), send product information then to user terminal A 1 to An so that in screen enterprising Xingqi output by the zone.

Next, online advertisement management server OAMS determines whether that from user terminal A 1 to An any one provides the purchase signal (ST-179) of specific products.If any one from user terminal A 1 to An provides the purchase signal of specific products, then online advertisement management server OAMS rewards accumulation merges the discount points (ST-180) of point as corresponding purchase product to the member of corresponding time point.

Subsequently, online advertisement management server OAMS merges point with the member and is updated to initial zero condition (0) (ST-181).What at this moment, online advertisement management server OAMS had determined whether to provide independent new advertisement or product information uploads signal (ST-182).If the signal of uploading of independent new advertisement or product information is provided, then process turns back to the step of uploading corresponding information.If independent new advertisement or any signal of uploading of product information are not provided, then process turns back to the step of client's login, merges reward on total mark process and marketing activity to repeat the member at the client who buys product.

Thereby online advertisement management server OAMS handles the accumulation of the point that advertising message and product information check in real time, and carries out the reset procedure that the member merges point when receiving in real time when buying signal.

To describe online advertising system with reference to the accompanying drawings in detail according to the tenth embodiment of the present invention.

The configuration of the schematically illustrated online advertising system according to the tenth embodiment of the present invention of the block diagram of Figure 27.

With reference to Figure 27, online advertising system based on the tenth embodiment of the present invention is a kind of like this system, it is in response to clicking advertisement, merging accumulation by personal integration amount, continue the award that accumulation is divided with preset time unit in the preset time section, and in response to the click of user, will pay the user, thereby make the click of ad data active in the award of corresponding time point at accumulation period.

Promptly, online advertising system based on the tenth embodiment of the present invention is a kind of like this system, it merges the integration amount of all each ad clicks that preset to the quantity of the click of advertisement by the response user, divide the fixed time section integration total accumulation with elapsed time cumulative rises bonus pro rata, and the selection relative users to reward bonus, provides the auction bidding service at progressive jackpot as the prize winner under the situation of clicking the bid button certain user during the cumulative rises of bonus.

Simultaneously, though the statement of using that similar auction system, bid, bonus win etc. based on the online advertising system of the tenth embodiment of the present invention, in fact correlation technique is different from general auction.In general auction, each user proposes its tender price at appointed product, the user who proposes the highest bid lattice is chosen as the winning bidder, and in based on the description of the online advertising system of the tenth embodiment of the present invention institute to mention auction be to select the prize winner by click time or given numbering when a plurality of user's real-time inspection bonuses change.Yet the present invention competes the statement of using auction on the meaning of specific objective a plurality of users, and the implication of the bid of mentioning among the present invention is to send click signal to give server side, makes the user can guarantee the amount of bonus.

This auction bidding service at the appointed time section at 12 (being in the morning to 12:30) is arranged in a plurality of sessions one and is taken place.In the auction bidding service, be the resource of clicking the amount of money that integration that the award of ad data accumulates obtains as a plurality of users by merging as the financial resource of the semi-invariant of Bonus Reward.

In addition, do not preset the duration of a session, but this duration be provided so that when having determined the prize winner, finish the auction bidding service of corresponding session, and automatically perform the auction bidding service of next session.If supposing the duration of whole auction bidding service is 30 minutes, the bonus that whole auction bidding service is rewarded makes that divided by 30 minutes accumulation parts with calculating per second or per minute bonus bonus continues to increase at interval with per second or per minute.

Therefore, in online advertising system based on the tenth embodiment of the present invention, be chosen as the prize winner though click first user of bid button during the carrying out of auction bidding service, it is late more that the user clicks the bid button, many more at the prize money amount of corresponding session.That is,, do not change by the total amount of the bonus that system gave no matter how many bonuses the user obtains and the user obtains bonus at which time point.

Simultaneously, in the online advertising system based on the tenth embodiment of the present invention, the user that can participate in the auction bidding service is limited to the user that the click ad data surpasses pre-determined number, to encourage checking of ad data.

In addition, in online advertising system based on the tenth embodiment of the present invention, if by storage with relatively user's IP, MAC Address and cookie information determine that same subscriber repeatedly checked the same advertisement data, then the respective advertisement data are processed into and check once, thereby allow to check a plurality of ad datas.

In addition, online advertising system based on the tenth embodiment of the present invention makes it possible to when selecting the prize winner, first user who can not only selected element hits the valency button, and the appointment numbering user who can selected element hits the valency button is as the prize winner, thereby the equal opportunity of bid is provided for the slower user of traffic rate.

For this reason, be provided with advertiser's terminal B1 to Bn based on the online advertising system of the tenth embodiment of the present invention, it is the register advertisements data in server, transmit each advertising expenditure of clicking, and are received in the information about firms of registering in the server.

Online advertising system based on the tenth embodiment of the present invention is provided with user terminal A 1 to An and Web browser, user terminal A 1 to An has the communication module that is installed in wherein, modulator-demodular unit for example, so that check the advertising message of in server, registering, inspection so that the advertisement bonus is carried out auction bidding, and is sent out bivalent signal at specific bonus in the jackpot information of preset time section and proportional increase of elapsed time.

Online advertising system based on the tenth embodiment of the present invention is provided with online advertisement management server OAMS, it receives and the register advertisements data from advertiser's terminal B1 to Bn, receive ad data from user terminal A 1 to An and check signal and payment advertising expenditure, the accumulation advertising expenditure, when reaching special time period, export information cumulatively with proportional accumulation of elapsed time, from the go out bivalent signal of user terminal A 1 to An reception at specific accumulation, select relative users as the prize winner rewarding user's bonus, and carry out the accumulation of the bonus of next session.

In online advertisement management server OAMS, be provided for carrying out the www server WBS that World Wide Web is communicated by letter to Bn with user terminal A 1 to An with advertiser's terminal B1.

Simultaneously, online advertisement management server OAMS is set, make when its from user terminal A 1 to An receive at specific accumulation go out bivalent signal the time, determine that the user is that the click ad data is more than the user of predetermined quantity in the ad data of registration, and this user is chosen as the prize winner.

In addition, preset online advertisement management server OAMS in such a way: if by storage and relatively IP address, MAC Address and the cookie information of user terminal A 1 to An determine that same subscriber repeatedly checks same advertisement, then the respective advertisement data are processed into and check once.

In addition, preset online advertisement management server OAMS in such a way: when selecting the prize winner, selected element hits the user of the appointment numbering of valency button, rather than first user who clicks the bid button is the prize winner, and the order that wins at each session random extraction.

Simultaneously, the present invention is provided with many corporate server (not shown), and it is operated in conjunction with online advertisement management server OAMS, and shows the ad data that sends from online advertisement management server OAMS on homepage.The server of advertisement data is the corporate server of general door or the like, so will ignore its detailed description herein.

The view of Figure 28 shows the screen of the homepage of the portal of realizing by the online advertising system according to the tenth embodiment of the present invention.

With reference to Figure 28, by the Web browser of user terminal A 1 to An, such screen among output Figure 28 on the homepage 140 of the portal of realizing by online advertising system based on the tenth embodiment of the present invention.

On the homepage 140 of portal, show a plurality of ad datas 142, and advertisement data 142 in such a way: be divided in and preset the amount that the auction time period is merged and accumulated by a plurality of users that check ad data 142, and increase this amount as time passes.Thereby, the amount won information 144 that changes but the predetermined portions in the upper end of the homepage 140 of portal provides as time passes.

In addition, but prepare auction bidding button 146 in a side of amount won information 144.The user passes through the Web browser of user terminal A 1 to An, but checks as time passes and the amount won information 144 of change on the homepage 140 of portal, and when reaching the appropriate amount of expectation, clicks auction bidding button 146 and reward bonus with quilt.

As described above, though the user wishes to obtain more money as bonus, because another user may be rewarded corresponding bonus, so he or she can not blindly wait for, and, can not click auction bidding button 146 easily simultaneously in order to guarantee the minimum bonus.

At corresponding auction bidding time period (for example from 12:00 to 12:30), carry out a plurality of auction sessions.Because be till the decision prize winner, so can not preset the auction time of each session.

Preferably, the prize winner who only wins in auction bidding in corresponding day is not allowed to repeatedly get by a plurality of sessions.That is, the user who is decided to be the prize winner in certain session is ostracised outside the prize winner of other session.

By the information of the preparation winner of management prize winner's information of each session and other session of comparison among the online advertisement management server OAMS and previous prize winner's information, can realize this point.

The module map of Figure 29 shows the configuration that is included in according to the online advertisement management server in the online advertising system of the tenth embodiment of the present invention.

With reference to Figure 29, be included in according to the online advertisement management server OAMS in the online advertising system of the present invention comprise therein communication module, member/advertiser information administrative unit, ad data registration management unit, ad click count computing unit, semi-invariant administrative unit, in hour bonus change/renewal administrative unit, member IP administrative unit, advertising fee payment unit, member/advertiser DB, ad data DB, clicks calculate DB, semi-invariant/bonus changes DB, member IP DB, advertising fee payment DB and control module.

Reference numeral 148 is represented communication module, and it receives ad data from advertiser's terminal B1 to Bn, receives the ad click signal from user terminal A 1 to An, is provided at the integration information of auction time period accumulation in real time, and receives out bivalent signal from user terminal.

Reference numeral 150 line-up of delegates/advertiser information administrative unit, its accredited members' information and advertiser information, and authenticate these information.Reference numeral 152 is represented ad data registration management unit, the ad data that its registration and management send from advertiser's terminal B1 to Bn.

On behalf of ad click, Reference numeral 154 count computing unit, and it receives the click information of information about firms and each advertisement from many corporate servers of advertisement data on homepage, and calculates and manage these information.Reference numeral 156 is represented the semi-invariant administrative unit, and it counts the advertising expenditure that computing unit 154 is managed every advertisement/every click cumulatively in conjunction with ad click.

Reference numeral 158 representative in hour bonus changes/renewals administrative unit, it changes the amount of the bonus of cutting apart by session as time passes cumulatively, and when being elected to middle prize winner, resets the amount of the bonus of corresponding session.Reference numeral 160 line-up of delegates IP administrative units, its storage and management member's IP or MAC Address, and cookie information are to prevent that every day from repeating to click ad data in the auction and the repetition bonus is got.

Reference numeral 164a representative is used for the member/advertiser DB of accredited members' information and advertiser information, and Reference numeral 164b representative is used to register the ad data DB of the ad data information that sends from advertiser's terminal B1 to Bn.Reference numeral 164c representative is used for receiving and storing by advertisement from the many corporate servers in the homepage advertisement data clicks operation DB of information about firms and click information.

Semi-invariant/bonus that Reference numeral 164d representative is used to store the advertising expenditure of every advertisement/every clicks changes DB, Reference numeral 164e representative is used to store member's the IP or the member IP DB of MAC Address and cookie information, to prevent that repeating to click ad data in the auction in every day gets with the repetition bonus.Reference numeral 164f represents advertising fee payment DB, and it calculates click signal and the stores advertisements cost information at ad data that receives from user terminal A 1 to An.

Reference numeral 166 is represented control module, it receives and the register advertisements data from advertiser's terminal B1 to Bn, when checking signal, pays ad data advertising expenditure when receiving from user terminal A 1 to An, accumulate advertising expenditure in real time, determine whether to reach the auction time, cut apart pro rata and progressive jackpot with the elapsed time, from the selection signal of user terminal A 1 to An reception at specific prize money amount, select relative users as the prize winner rewarding him or she bonus, and be the accumulation of next session execution bonus.

To describe the function and the operation of the online advertising system that disposes according to the tenth embodiment of the present invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 30 shows the signal flow based on the online advertising system of the tenth embodiment of the present invention.

At first, online advertisement management server OAMS receives and register advertisements data (ST-201) from advertiser's terminal B1 to Bn, and announces the auction bidding time (ST-202) on the homepage of advertisement data.

Then, online advertisement management server OAMS receives ad data information and its click information that sends from user terminal A 1 to An, with the clicks (ST-203) of calculating every advertisement, and the integration amount (ST-24) that merges and accumulate every click at respective advertisement.

In this state, online advertisement management server OAMS determines whether to reach the auction bidding time (ST-205).If reach the auction bidding time, online advertisement management server OAMS is cut apart the total mark amount of auction by preset time unit's (for example, second or minute), and along with each chronomere through showing the increase (ST-206) of integration amount.

If online advertisement management server OAMS any one from user terminal A 1 to An receives out bivalent signal (ST-207) during the increase that shows integration amount, then the online advertisement management server OAMS bonus that is fixed on the accumulation of corresponding time point is as rewarding the bonus (ST-208) of giving the user, and the bonus (ST-209) of the corresponding session of deduction from the total accumulation of bonus.

Then, online advertisement management server OAMS determines whether the auction time finishes.If there is any residue auction time, then it receives the ad data click signal and calculates this signal from user terminal A 1 to An once more, changes total accumulated amount, turns back to step ST-206 then.

If the auction time finishes, then online advertisement management server OAMS gives Bonus Reward the prize winner of each session.

In a word, if the time of auction always is 30 minutes, this equals 1,800 second, and according to the total accumulation that ad click will be paid the advertiser is

18,000,000, then rewarded and be for user's bonus at 30 minutes

18,000,000, thereby showing the per second bonus, online advertisement management server OAMS increases

10,000.If the user clicks the scheduled volume bonus of increase, the bonus at then corresponding time point place is provided for the user of click, and bonus is reset to then

0, and show that the bonus per second increases

10,000.

That is, auction if the auction bidding time within 30 minutes, is then carried out a plurality of sessions, and choose a plurality of prize winners.Increase from the bonus per second that begins to reward of auction to the user

10,000, and the user is only by submitting to out bivalent signal just can access bonus.And, online advertisement management server OAMS managing user information, making does not have a plurality of prize winners as within same day of the auction bidding time 30 minutes.Thereby, can not say that by submitting to bivalent signal to obtain a small amount of bonus quickly than other user blindly be favourable all the time.At last, at each session, reward different bonuses to different user.

In addition, online advertisement management server OAMS can receive click signal and the user profile that sends from each user terminal A 1 to An, sequentially accumulates these information in DB, and selects to specify the user of numbering as the prize winner.

Figure 31 and 32 process flow diagram show other signal flow according to the online advertising system of the tenth embodiment of the present invention.

Figure 31 is by the online advertising system based on the tenth embodiment of the present invention, prevents that same subscriber from increasing total progressive jackpot by clicking the same advertisement data repeatedly, making the active signal flow of checking of ad data.

At first, online advertisement management server OAMS receives ad data and registers these data (ST-220) from advertiser's terminal B1 to Bn, and announces auction bidding time and bid condition (ST-212) on the homepage of advertisement data.

At this moment, bid condition is as follows: a) click can be participated in auction more than the user of the ad data of predetermined quantity; And b) calculate semi-invariant, even click the same advertisement data more than twice at one click.

Then, when online advertisement management server OAMS from user terminal A 1 to An receive ad data information with and during click information (ST-222), it determines whether to exist the account (ST-223) of same subscriber at the click information of respective advertisement.User account comprises full detail, such as ID, cookie information, IP, and MAC Address, it can be used for discerning relative users.

As the result who determines of online advertisement management server OAMS, if same subscriber was once clicked the same advertisement data, then online advertisement management server OAMS is not at user's click cumulative integral (ST-224).

On the other hand, the result who determines as online advertisement management server OAMS, if same subscriber was never clicked the same advertisement data, then calculate the clicks of every advertisement, merge and accumulation at the amount (ST-225) of every click integration of respective advertisement, and store the click information (ST-226) of this advertisement.

In this state, online advertisement management server OAMS determines whether to reach the auction bidding time (ST-227).If reach the auction bidding time, online advertisement management server OAMS is cut apart the total mark amount in the auction by preset time unit's (for example, second or minute), and shows the increase (ST-228) of integration amount along with the passing of each chronomere.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows integration amount receives out bivalent signal (ST-229), the then authentication of the account information by this relative users, its determine same date relative users to the clicks of advertisement whether more than or equal to the clicks that presets (ST-230).

As the result who determines of online advertisement management server OAMS, if same date relative users to the clicks of advertisement less than presetting clicks, the bonus of then cancelling this relative users is got (ST-231).

On the contrary, the result who determines as online advertisement management server OAMS, if relative users to the clicks of same advertisement more than or equal to the clicks that presets, then the online advertisement management server OAMS progressive jackpot that is fixed on corresponding time point place is as rewarding the bonus (ST-232) of giving the user, and the bonus (ST-233) of the corresponding session of deduction from the total accumulation of bonus.

Then, online advertisement management server OAMS determines whether the auction bidding time finishes (ST-234).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-235) from user terminal A 1 to An once more, changes total accumulated amount (ST-236), turns back to step ST-228 then.

If the auction time finishes, then online advertisement management server OAMS gives Bonus Reward the prize winner (ST-237) of each session.

On the other hand, the process flow diagram of Figure 32 shows and allows non-member to auction bidding and encourage the process of non-member by system of the present invention reservation.

At first, online advertisement management server OAMS receives ad data and registers these data (ST-240) from advertiser's terminal B1 to Bn, and announces auction bidding time and bid condition (ST-241) on the homepage of advertisement data.

Then, when online advertisement management server OAMS from user terminal A 1 to An receive ad data information with and during click information (ST-242), it determines whether to exist the account (ST-243) of same subscriber at the click information of respective advertisement.User account comprises full detail, such as ID, cookie information, IP, and MAC Address, it can be used for discerning relative users.

As the result who determines of online advertisement management server OAMS, if same subscriber was once clicked the same advertisement data, then online advertisement management server OAMS does not accumulate the integration (ST-244) that this user clicks.

On the other hand, the result who determines as online advertisement management server OAMS, if same subscriber was never clicked the same advertisement data, then calculate the clicks of every advertisement, merge and accumulation at the amount (ST-245) of every click integration of respective advertisement, and store the click information (ST-246) of this advertisement.

In this state, online advertisement management server OAMS determines whether to reach the auction bidding time (ST-247).If reach the auction bidding time, online advertisement management server OAMS is cut apart the total accumulation in the auction by preset time unit's (for example, second or minute), and shows the increase (ST-248) of semi-invariant along with the passing of each chronomere.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows scheduled volume receives out bivalent signal (ST-249), the then authentication of the account information by this relative users, its determine same date relative users to the clicks of advertisement whether more than or equal to the clicks that presets (ST-250).

As the result who determines of online advertisement management server OAMS, if same date relative users to the clicks of advertisement less than presetting clicks, the bonus of then cancelling this relative users is got (ST-251).

On the contrary, the result who determines as online advertisement management server OAMS, if same date relative users to the clicks of advertisement more than or equal to the clicks that presets, then the online advertisement management server OAMS progressive jackpot that is fixed on corresponding time point place is as rewarding the bonus (ST-252) of giving the user, and the bonus (ST-253) of the corresponding session of deduction from the total accumulation of bonus.

Then, online advertisement management server OAMS determines whether the auction bidding time finishes (ST-254).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-255) from user terminal A 1 to An once more, changes total accumulated amount (ST-256), turns back to step ST-248 then.

If the auction time finishes, the Member Accounts of online advertisement management server OAMS by receiving from user terminal A 1 to An determines whether corresponding preparation award-winner are member (ST-257).If he or she is not the member, then it calculates waiting time (ST-258).Through given the time is set after (ST-259), online advertisement management server OAMS determines whether corresponding preparation award-winner subscribe (ST-260).If he or she does not subscribe, then it cancels prize-winning (ST-261) of relative users, and adds the bonus amount won of corresponding session in the total accumulation (ST-262).

On the other hand, if corresponding preparation award-winner have subscribed or existing member in the given time, online advertisement management server OAMS determines the prize winner of these corresponding preparation award-winner for corresponding session, and gives him or she (ST-263) Bonus Reward.

Figure 33 and 34 process flow diagram show the prize winner's selection course based on the online advertising system of the tenth embodiment of the present invention.

At first, online advertisement management server OAMS determines whether to reach the auction time and whether begins new auction session (ST-270).If begin new auction session, then online advertisement management server OAMS receives out bivalent signal and user account information (ST-271) from user terminal A 1 to An.

Then, online advertisement management server OAMS accumulates in proper order by bid and stores bidder's information (ST-272), and extracts first bidder's who submits out bivalent signal to information and determine that he or she is prize winner (ST-273).

In this state, online advertisement management server OAMS stops corresponding session, and the semi-invariant of rewarding corresponding session is as bonus, and resets semi-invariant information (ST-275) at corresponding session.

Next, online advertisement management server OAMS determines whether the auction bidding time finishes (ST-276).If there is any residue auction time, it turns back to step ST-270.

Figure 34 shows another prize winner's selection course that is different from Figure 33.At first, online advertisement management server OAMS determines whether to reach the auction time and whether begins new auction session (ST-280).If begin new auction session, then online advertisement management server OAMS receives out bivalent signal and user account information (ST-281) from user terminal A 1 to An.

Then, online advertisement management server OAMS presses bid sequential storage bidder information in conjunction with above information, and the semi-invariant information (ST-282) of corresponding bid information.

In this state, online advertisement management server OAMS determines whether to reach the bid application concluding time (ST-283) of corresponding session.If reach the concluding time, then number be designated as prize winner (ST-284 and ST-285) at the bid of the appointment in the bid information of corresponding session numbering.

In this state, online advertisement management server OAMS stops corresponding session, and the semi-invariant of rewarding corresponding session is as bonus, and resets semi-invariant information (ST-286) at corresponding session.

Next, online advertisement management server OAMS determines whether the auction bidding time finishes (ST-287).If there is any residue auction time, it turns back to step ST-280.

To describe online advertising system with reference to the accompanying drawings in detail according to the 11st embodiment of the present invention.

The view of Figure 35 shows the screen of the homepage of the portal of realizing by the online advertising system according to the 11st embodiment of the present invention.

With reference to Figure 35, online advertising system according to the 11st embodiment of the present invention is a kind of like this system, the aim parameter that it is got by the progressive jackpot of the ad data cutting apart each click and show on the whole homepage in particular portal or shopping center, carry out to merge at each ad data (or homepage of advertising company) that progressive jackpot is got process and individual progressive jackpot is got process, thereby encourage the homepage of each ad data of user capture or advertising company.

In other words, the ad auction service of combination is provided according to the online advertising system of the 11st embodiment of the present invention, it cuts apart the integration of accumulation by the user who clicks ad data, certain part of cutting apart integration by use, in the homepage of the company that shows the respective advertisement data, carry out whole merging auction, and the other parts of cutting apart integration simultaneously by use are carried out auction separately at each company that each ad data is provided.

As for the auction duration, after merging the auction service end, carry out at the independent ad auction of each company.

After carrying out and finishing as the ad auction system in the first embodiment of the present invention, when the user selected given ad data on the homepage of company of advertisement data, the screen message of subpage frame 170 as shown in figure 35 was shown on the Web browser of user terminal A 1 to An.

On subpage frame 170, be provided for showing the advertisement display window 172 of the content of respective advertisement data.Respective advertisement client's the auction bidding temporal information 178 and the integration amount information 180 of respective site are shown in the upper end of advertisement display window 172, in the process of auction, and by the information 174 of the bonus of the proportional increase of passage of time of preset time unit and the lower end that auction bidding button 176 is provided in advertisement display window 172.

Therefore, as among first embodiment, customer inspection outputs to the auction integration information that shows on the subpage frame 170 of each company on the Web browser to An by terminal A1, and clicks auction bidding button 176 with by reward points at particular point in time.

Simultaneously, the particular advertisement data can be registered as interested project, show the subpage frame of each advertising company and the auction of participating in each company more easily to allow the user according to the online advertising system of the 11st embodiment of the present invention.At each user, the information of storage and management registration in online advertisement management server OAMS.

To describe the function and the operation of the online advertising system that disposes according to the 11st embodiment of the present invention in detail with reference to accompanying drawing.

Figure 36 and 37 process flow diagram show the signal flow according to the online advertising system of the 11st embodiment of the present invention.

At first, online advertisement management server OAMS receives ad data and registers these data (ST-290) from advertiser's terminal B1 to Bn, and announces auction bidding time and bid condition (ST-291) on the homepage of advertisement data.

At this moment, the bid condition is as follows: when participating in the ad auction of each company, only the user of the ad data of clicking corresponding company is carried out bonus and get process.

Then, when online advertisement management server OAMS from user terminal A 1 to An receive ad data information with and during click information (ST-292), it determines whether to exist the account (ST-293) of same subscriber at the click information of respective advertisement.User account comprises full detail, such as ID, cookie information, IP, and MAC Address, it can be used for discerning relative users.

As the result who determines of online advertisement management server OAMS, if same subscriber was once clicked the same advertisement data, then online advertisement management server OAMS does not accumulate the integration (ST-294) that this user clicks.

On the other hand, the result who determines as online advertisement management server OAMS, if same subscriber was never clicked the same advertisement data, then calculate the clicks of every advertisement, merge respectively and accumulate every click integration amount at respective advertisement, with share (ST-295), and store the click information (ST-296) of this advertisement as the ad auction of the share of whole ad auction and each company.

In this state, online advertisement management server OAMS determines whether to reach the whole auction bidding time (ST-297).If reach the whole auction bidding time, then online advertisement management server OAMS is cut apart the semi-invariant of whole ad auction by preset time unit's (for example, second or minute), and shows the increase (ST-298) of semi-invariant along with the passing of each chronomere.That is, the total accumulation of whole ad auction is divided by the whole ad auction time, to calculate and to show the increase (ST-299 and ST-300) of each unit interval bonus.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows integration amount receives out bivalent signal (ST-301), then it is by the authentication of the account information of relative users, the decision relative users is the prize winner, and gives him or she (ST-302) Bonus Reward.

Then, online advertisement management server OAMS determines whether the whole ad auction time finishes (ST-303).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-304) from user terminal A 1 to An once more, changes total accumulated amount (ST-305), turns back to step ST-298 then.

If the whole ad auction time finishes, then online advertisement management server OAMS extracts the semi-invariant information (ST-306) of each ad data.

Then, online advertisement management server OAMS is cut apart the semi-invariant of respective advertisement by preset time unit's (for example, second or minute), and shows the increase of semi-invariant along with the passing of each chronomere.That is, the semi-invariant of each advertisement is divided by the ad auction time, to calculate and to show the increase (ST-307) of time per unit bonus.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows integration amount receives out bivalent signal (ST-310), then it determines based on the account information of relative users whether relative users once clicked respective advertisement data (ST-311) on the corresponding date.

That is to say that in order to become the prize winner at the independent ad auction of each advertisement, the user must check respective advertisement information on the corresponding date.This condition not only can be applicable to the prize winner, and can be set to the bid condition.

The result who determines as online advertisement management server OAMS, if relative users was never clicked the respective advertisement data on the corresponding date, then online advertisement management server OAMS is by the clicks of the counting schedule time, determines in the time period that is provided with respective advertisement whether once clicked (ST-312 and ST-313).If advertisement is clicked, then fixedly bonus and from the accumulation amount of bonus the deduction corresponding amount of bonus.If the never clicked mistake of this advertisement is then cancelled corresponding prize winner (ST-314).

The result who determines as online advertisement management server OAMS, if relative users was once clicked the respective advertisement data on the corresponding date, then locking pin is to the amount of bonus (ST-315) of corresponding time point, and from the progressive jackpot volume deduction corresponding amount of bonus (ST-316).

Simultaneously, online advertisement management server OAMS determines whether the corresponding independent ad auction time finishes (ST-317).If there is any residue auction time, then it receives the ad data click signal and calculates this signal from user terminal A 1 to An once more, changes total accumulated amount (ST-308), turns back to step ST-309 then.

If the ad auction time finishes separately, then online advertisement management server OAMS gives Bonus Reward the prize winner (ST-318) of each session.

Therefore, by this embodiment, can be by merging and accumulating and click the integration that ad data obtains by the user, cut apart its some part, and accumulate them discriminatively by independent ad data, carry out whole ad auction, and also can after whole ad auction finishes, carry out independent ad auction by each ad data (each advertiser's website).Thereby the user can have repeatedly chance to participate in auction, and in fact the advertiser can encourage the page of user capture display ads customer rs site or advertising message.

At this moment, also can make advertiser's terminal B1 carry out the independent ad auction of each advertiser's website to Bn rather than online advertisement management server OAMS.

Describe online advertising system with reference to the accompanying drawings in detail according to the 12nd embodiment of the present invention.

The view of Figure 38 shows the screen of the homepage of the portal of realizing by the online advertising system according to the 12nd embodiment of the present invention.

With reference to Figure 38, online advertising system according to the 12nd embodiment of the present invention is a kind of like this system, it clicks advertisement in response to the user, provide the user can participate in the participation time of getting auction of accumulated amount, and allow the participation time that quantity by ad view and ad view time controls the user who gets auction service that can participate in accumulated amount, thereby promote more ad views.

In other words, online advertising system according to the 12nd embodiment of the present invention is a kind of like this system, its bid time restriction that will be used to participate in ad auction becomes the quantity of the advertisement of being checked by each user, the more benefits of user of checking ad data so that give than other user more.

Therefore, when the user selects by according to the particular advertisement data on the homepage of the company of the online advertising system advertisement data of the 12nd embodiment of the present invention time, the screen message of subpage frame 182 as shown in figure 38 is shown on the Web browser of user terminal A 1 to An.

On subpage frame 182, be provided for showing the advertisement display window 172 of the content of respective advertisement data.Respective advertisement client's the auction bidding temporal information 178 and the integration amount information 184 of respective site are shown in the upper end of advertisement display window 172, and the information 186 that each user can participate in the time of auction when auction is carried out is shown in the lower end of advertisement display window 172.

To describe the function and the operation of the online advertising system that disposes according to the 12nd embodiment of the present invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 39 shows the signal flow according to the online advertising system of the 12nd embodiment of the present invention.

At first, online advertisement management server OAMS receives ad data and registers these data (ST-320) from advertiser's terminal B1 to Bn, and announces auction bidding time and bid condition (ST-321) on the homepage of advertisement data.

The bid condition is as follows: when participating in ad auction, limit each user's auction and participate in the time.

Then, when online advertisement management server OAMS from user terminal A 1 to An receive ad data information with and during click information (ST-322), it determines whether to exist the account (ST-323) of same subscriber at the click information of respective advertisement.User account comprises full detail, such as ID, cookie information, IP, and MAC Address, it can be used for discerning relative users.

As the result who determines of online advertisement management server OAMS, if same subscriber was once clicked the same advertisement data, then online advertisement management server OAMS does not accumulate the integration (ST-324) that this user clicks.

On the other hand, the result who determines as online advertisement management server OAMS, if same subscriber was never clicked the same advertisement data, then in the total accumulation of integration, merge and accumulation at the integration amount of each advertisement, extract the auction temporal information (ST-325) of respective advertisement, and will auction the participation time and offer each user (ST-327).

At this moment, the auction that is provided by online advertisement management server OAMS is participated in the time according to each advertisement and different.Can provide the auction participation time discriminatively by advertiser's selection or adline, promptly text advertisements is 3 seconds, image ad 5 seconds, and moving image advertisement 10 seconds.

Therefore, online advertisement management server OAMS participates in temporal information by the auction of the user storage respective advertisement data of checking the respective advertisement data.

In this state, online advertisement management server OAMS determines whether to reach the ad auction bid time (ST-328).If reach the ad auction bid time, then online advertisement management server OAMS by preset time unit (for example, second or minute) cut apart the merging and the semi-invariant of ad auction, and show the increase (ST-329 and ST-330) of semi-invariant along with the passing of each chronomere.That is, the total accumulation of ad auction is divided by the ad auction time, to calculate and to show the increase of per time unit's bonus.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows integration amount receives out bivalent signal (ST-331), then it is by the authentication of the account information of relative users, and whether determine bivalent signal is (ST-332) that receives within the auction participation time of relative users offering.

If online advertisement management server OAMS has received the bivalent signal that goes out from user terminal A 1 to An transmission, exceeded the auction that offers relative users and participated in the time, then the online advertisement management server OAMS bonus of cancelling corresponding bidder is got (ST-333).

On the contrary, if online advertisement management server OAMS is offering the bivalent signal that goes out that receives within the auction participation time of relative users from user terminal A 1 to An transmission, then this corresponding bidder of online advertisement management server OAMS decision is the prize winner, and gives him or she (ST-334 and ST-335) Bonus Reward.

Then, online advertisement management server OAMS determines whether the ad auction time finishes (ST-336).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-337) from user terminal A 1 to An once more, changes total accumulated amount (ST-338), turns back to step ST-329 then.

Online advertising system according to the 13rd embodiment of the present invention is described below with reference to accompanying drawings.

The block diagram of Figure 40 schematically shows the configuration according to the online advertising system of the 13rd embodiment of the present invention.

With reference to Figure 40, online advertising system according to the 13rd embodiment of the present invention is a kind of like this system, its ad data of getting auction service that allows the cell phone authentication of user by utilizing the user will participate in accumulated amount via wireless Internet outputs to the cell phone of relative users, and the auction participation time of getting auction service of accumulated amount is participated in accumulation freely.

In other words, online advertising system according to the 13rd embodiment of the present invention is a kind of like this system: participate in ad auction because the user must check ad data, it allows the user easily to check ad data by user's cell phone, and allows server admin to check information.

For this reason, be provided with according to the online advertising system of the 13rd embodiment of the present invention and be used for, transmit each advertising expenditure of clicking, and the advertiser's terminal B1 that is received in the information about firms of registering in the server is to Bn in server register advertisements data.

Be provided with therein according to the online advertising system of the 13rd embodiment of the present invention and be used for checking the ad data of registering at server, check and the jackpot information that increases pro rata in the passage of time that is used for the preset time section that auction is bid to the advertisement bonus, and the communication module of submitting out bivalent signal at specific bonus to such as modulator-demodular unit, user terminal A 1 to An with Web browser, and be used for to submit to wireless Internet to adjust back automatically request signal being set from online advertisement management server OAMS reception authentication signal, receive and check ad data from online advertisement management server OAMS, and send automatically the information of checking to user's cell phone C1 of online advertisement management server OAMS to Cn.

Online advertising system according to the 13rd embodiment of the present invention is provided with online advertisement management server OAMS, it receives and register advertisements information from advertiser's terminal B1 to Bn, receive ad view signal and payment advertising expenditure from user terminal A 1 to An and user's cell phone C1 to Cn, the accumulation advertising expenditure, export cumulatively and the proportional semi-invariant information of passage of time during section when reaching the fixed time, receive at the bivalent signal that goes out of specifying semi-invariant from user terminal A 1 to An, select relative users as the prize winner rewarding user's bonus, and carry out the accumulation of the bonus of next session.

In online advertisement management server OAMS, be provided for carrying out the www server WBS that World Wide Web is communicated by letter to Bn with user terminal A 1 to An with advertiser's terminal B1, and the WAP server WAPS that is used for carrying out to Cn by user's cell phone C1 wireless data communications.

Simultaneously, online advertisement management server OAMS is set, make when its from user terminal A 1 to An and cell phone C1 to the Cn reception at specific semi-invariant go out bivalent signal the time, click the user of ad data more than predetermined quantity if determine the user in registration has the ad data of relative users, then this user is chosen as the prize winner.

In addition, preset online advertisement management server OAMS in such a way: if by receive, storage and relatively user terminal A 1 to An IP address, MAC Address and cookie information or determine that to the telephone number information of Cn same subscriber repeatedly checks same advertisement from user's cell phone C1, then the respective advertisement data are processed into and check once.

To describe the function and the operation of the online advertising system that disposes according to the 13rd embodiment of the present invention in detail with reference to accompanying drawing.

The process flow diagram of Figure 41 shows the signal flow according to the online advertising system of the 13rd embodiment of the present invention.

At first, in Figure 41, only description is according to the signal flow of carrying out to Cn by user's cell phone C1 in the signal flow of the online advertisement management system of the 13rd embodiment of the present invention.

For the ad data that receives and register from advertiser's terminal B1 to Bn, the online advertisement management server receives from user's cell phone C1 to Cn and is used for the cell phone register requirement signal that advertisement receives, and registration and authentication respective cell telephone number (ST-380).

In this state, online advertisement management server OAMS send Callback URL information to user's cell phone C1 to Cn (ST-381).Then, user's cell phone C1 receives corresponding Callback URL and export URL on screen to Cn.When the user capture wireless Internet and when selecting corresponding Callback URL (ST-382), visit is as the online advertisement management server OAMS of the address of corresponding URL.Online advertisement management server OAMS is extracted in the ad data that presets among the corresponding URL, and be sent to user's cell phone C1 to Cn and on screen output these data (ST-383).

At this moment, in Callback URL, be used for being connected to the address of server of particular server and the information of specific file (advertisement data file) is registered together by wireless Internet.

Therefore, online advertisement management server OAMS registration is as checking that the auction that sends to user's cell phone C1 and provide to the award of the ad data of Cn participates in temporal information and user profile, and merging and accumulate the integration (ST-384, ST-385 and ST-386) of each advertisement in the total accumulation of integration.

In this state, online advertisement management server OAMS determines whether to reach the ad auction bid time (ST-387).If reach the ad auction bid time, then online advertisement management server OAMS by preset time unit (for example, second or minute) cut apart the merging and the semi-invariant (ST-388) of ad auction, and show the increase (ST-389) of semi-invariant along with the passing of each chronomere.That is, the total accumulation of ad auction is divided by the ad auction time, to calculate and to show the increase of per time unit's bonus.

If online advertisement management server OAMS any one in the Cn of any one from user terminal A 1 to An or user's cell phone C1 during the increase that shows integration amount receives out bivalent signal (ST-390), then it is by the authentication of the account information of relative users, and whether determine bivalent signal is (ST-391) that receives within the auction participation time of relative users offering.

If online advertisement management server OAMS has received the bivalent signal that goes out that sends from user terminal A 1 to An or user's cell phone C1 to Cn, exceeded the auction that offers relative users and participated in the time, then the online advertisement management server OAMS bonus of cancelling corresponding bidder is got (ST-392).

On the other hand, if online advertisement management server OAMS is offering the bivalent signal that goes out that receives within the auction participation time of relative users from user terminal A 1 to An transmission, then this corresponding bidder of online advertisement management server OAMS decision is the prize winner, and gives him or she (ST-393) Bonus Reward.

Then, online advertisement management server OAMS determines whether the ad auction time finishes (ST-395).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-396) from user terminal A 1 to An once more, changes total accumulated amount (ST-397), turns back to step ST-388 then.

To describe online advertising system with reference to the accompanying drawings in detail according to the 14th embodiment of the present invention.

Figure 42 and 43 view show the screen of the homepage of the portal of realizing by the online advertising system according to the 14th embodiment of the present invention.

With reference to these accompanying drawings, online advertising system according to the 14th embodiment of the present invention is a kind of like this system, in its particular preamble key word in a plurality of similar key word of link in advance, the indication user can participate in the information of the accumulated time amount of getting auction service of accumulated amount, make it possible to export the information of described accumulated time amount by the special key words of in search window, importing, and provide the predetermined auction participation time to relative users, and under the situation of the corresponding leading key word of the information of selection/input indication accumulated time amount, the output Search Results, thus the encouragement user imports the particular preamble key word and therefore exports the result of particular advertisement as key word.

In other words, online advertising system according to the 14th embodiment of the present invention is a kind of like this system, it is to provide the ad auction service with the similar mode of other embodiment, but the benefit that the auction participation directly is not provided is to the user who checks ad data, in some leading key words in the similar key word that will in search window, export, and in the key word that the user imports when by search portal input key word, the indication auction participation time provides information, and is carrying out the auction participation time that provides under the situation of search by importing leading key word.

Put it briefly, be similar to other embodiment, in order to participate in ad auction, the user obtains participating in the time of ad auction by checking ad data.Thereby, in this embodiment,, can give ad auction and participate in the time by selecting leading key word and carrying out search according to search key.

Preferably, in by the particular preamble key word in the similar key word of search window output, indicate indication and be used to provide ad auction to participate in the isolated sign or the character of the key word of time.

Therefore, the search portal homepage 190 that disposes under the support according to the online advertising system of the 14th embodiment of the present invention is provided with search window 192, and is imported in the search window 192 by the key word 194 of user's input.

When the user imported key word in search window 192, common output in corresponding search window 192 was registered in search portal and a plurality of similar key word of supporting 196.In the present invention, the leading key word 198 that is used for clicking special key words is comprised in the similar key word that search window 192 shows together, and the display notification user can accumulate mark or the information of auction time.

At this moment, leading key word 198 can be similar to by the key word 194 of user input or with its dissimilar at all key word.

If the user selects leading key word 198, in search window 192, import them, and click search button, then show various search result informations 200 as shown in figure 43 on the screen.Search result information 200 is an advertiser information, for example Zan Zhu link, powerful link or the like, and the advertiser is taken to search portal according to its payment pre-determined advertisement.

Therefore, in the present invention, the disclosed predetermined payout that is used for activating search result information is paid by the advertiser of the advertising message that search result information 200 shows, and corresponding financial resource is rewarded the bonus for ad auction.

To describe the function and the operation of the online advertising system that disposes according to the 14th embodiment of the present invention in detail with reference to accompanying drawing.

At first, utilization is used to register from advertiser's terminal B1 to Bn the application of the leading search cost of the special key words that receives and particular search gateway information, online advertisement management server OAMS in corresponding search portal server in conjunction with registering leading key word and auction time indication information each other.

In this state, the search portal server determines whether to import nominal key (ST-401) in search window, in conjunction with the leading keyword message of setting up in advance among the corresponding keyword extraction DB (ST-402), and on search window, show this information (ST-403).

Then, the search portal server determines whether to be used to select/import permission to auction the signal (ST-404) of the leading key word of accumulated time from user terminal A 1 to An reception.Be used to select/import to allow the user to accumulate the signal of the leading key word of auction time if receive, then corresponding search result data is sent to user terminal A 1 to An (ST-405).

Then, the search portal server is participated in accumulated time information with the ad auction of relative users and is sent to online advertisement management server OAMS, and online advertisement management server OAMS upgrades the ad auction of relative users and participates in accumulated time information (ST-406), and the integration (ST-407) that merges and accumulate each advertisement in the total accumulation of integration.

In this state, online advertisement management server OAMS determines whether to reach the ad auction bid time (ST-408).If reach the ad auction bid time, then online advertisement management server OAMS by preset time unit (for example, second or minute) cut apart the merging and the semi-invariant (ST-409) of ad auction, and show the increase (ST-410) of semi-invariant along with the passing of each chronomere.That is, the total accumulation of ad auction is divided by the ad auction time, to calculate and to show the increase of time per unit bonus.

If online advertisement management server OAMS any one from user terminal A 1 to An during the increase that shows integration amount receives out bivalent signal (ST-411), then it is by the authentication of the account information of relative users, and whether determine bivalent signal is (ST-412) that receives within the auction participation time of relative users offering.

If online advertisement management server OAMS has received the bivalent signal that goes out from user terminal A 1 to An transmission, exceeded the auction that offers relative users and participated in the time, then the online advertisement management server OAMS bonus of cancelling corresponding bidder is got (ST-413).

On the other hand, if online advertisement management server OAMS is offering the bivalent signal that goes out that receives within the auction participation time of relative users from user terminal A 1 to An transmission, then this corresponding bidder of online advertisement management server OAMS decision is the prize winner, and gives him or she (ST-414 and ST-415) Bonus Reward.

Then, online advertisement management server OAMS determines whether the ad auction time finishes (ST-416).If there is any residue auction time, then it receives the ad data click signal and calculates this signal (ST-417) from user terminal A 1 to An once more, changes total accumulated amount (ST-418), turns back to step ST-409 then.

Should be appreciated that according to online advertising system of the present invention and method to be not limited to the foregoing description, and under the situation that does not depart from technical scope of the present invention, can carry out various changes and modification.

Claims

1. online advertising system comprises:

User terminal, its have therein install, such as the communication module of modulator-demodular unit, be used for providing the global web page of the online advertisement management server that the member merges point, check the advertising message and the product information that on global web page, show by visit;

First to N advertiser terminal, it provides on the global web page of described online advertisement management server and display ads information, so that check advertising message, and provide the member of scheduled volume to merge point at client's ad view by described user terminal;

First sells master terminal to N, it provides product information on the global web page of described online advertisement management server, so that check product information and show this product information by described user terminal, and check that at client product information provides the member of scheduled volume to merge point for selling; And

The online advertisement management server, it is sold master server from described first to N advertiser terminal and described first to N and receives described advertising message and product information, and on global web page, show these information, check signal in response to the advertising message and the product information that send from described user terminal, merge the member who saves bit by bit jointly by the member and to accumulate the point of being rewarded in the point cumulatively, when receiving client's product purchase signal, merge point corresponding client's purchasing price is carried out the discount processing with described member, upgrade the point data, and sell the product of uploading by the seller

Wherein check that by client integration that advertisement and product information are obtained is accumulated jointly and reward to buying client as quantity discount.

2. the system as claimed in claim 1, wherein said online advertisement management server comprises:

Be provided for the www server WBS of the URL of the described online advertisement management server of route at described online advertisement management server, make described first to sell master server and described user terminal can be visited described online advertisement management server to N advertiser terminal, described first to N; And

Be used to store described member and merge point lastest imformation and purchase of customer signal, Customer Information, vendor information, and first and second databases of advertiser information.

3. the system as claimed in claim 1, wherein said online advertisement management server are configured to provide the advertising message of distinguishing by corresponding client's age, sex and zone based on member's log-on message.

4. the system as claimed in claim 1, wherein said online advertisement management server is configured to discern corresponding member by member's log-on message, and the member is not merged point and check that as identical member the award of same advertisement pays identical member.

5. the system as claimed in claim 1, wherein said online advertisement management server are configured to show in the upper end of the main screen of described World Wide Web website that the common member who obtains merges the cumulative information of point by checking advertisement and product information by the member.

6. the system as claimed in claim 1, wherein said online advertisement management server comprises:

Communication module, it is sold master server from first to N advertiser terminal and first to N and receives described advertising message and product information to show these information at global web page, and be furnished with modulator-demodular unit, check signal so that receive from the advertising message and the product information of described user terminal transmission;

The advertisement information management unit, it is uploaded and the advertising message that provides to N advertiser terminal from described first is provided, and check and management to client's Access status of described respective advertisement information;

The Product Information Management unit, it is uploaded and shows from described first to N and sells the product information that master server provides, and check and management to client's Access status of described corresponding product information;

The information about firms administrative unit, the information about firms in its management such as member's sex, age and zone is to allow the targeted advertisements at member individual;

The information inspection administrative unit, it is in conjunction with described advertisement information management unit and described each member of Product Information Management Single Component Management information of checking about described advertising message and product information;

The member merges the integration managing processor, it receives from the advertising message of described user terminal transmission and product information and checks that signal and renewal member merge integration information, and in response to the product purchase signal of a transmission from described user terminal, pay described corresponding member and merge integration, merge integration thereby remove described corresponding member;

Process payment, it is in response to the product purchase signal of any one transmission from described user terminal, merges the integration managing processor in conjunction with described member and carries out the payment of using the accumulation member to merge the discount on purchases that integration carries out;

Be used to store from the advertising message DB of described first advertising message that provides to N advertiser terminal;

Be used to store from described first to N and sell the product information DB of the product information that master server provides;

Information about firms DB, the information about firms in its storage such as member's sex, age and zone or the like is to allow the targeted advertisements at member individual;

Information inspection DB, it stores the check information of each member about described advertising message and product information in conjunction with described advertisement information management unit and described Product Information Management unit;

Integration change information DB, it receives from the advertising message and the product information of described user terminal transmission and checks signal, and upgrade and the storage member merges integration information, and the described corresponding member that renewal and memory response are paid from client's product purchase signal merges integration;

Product purchase discount information DB, it merges the integration managing processor in conjunction with described member, and in response to the product purchase signal of any one transmission from described user terminal, storage is relevant uses the member of accumulation to merge the information of the discount on purchases that integration carries out; And

Control module, it is sold master server from first to N advertiser terminal and first to N and receives described advertising message and product information, so that it is shown on the global web page, check signal in response to the advertising message and the product information that send from user terminal, driving described member merges the integration managing processor and saves bit by bit the member cumulatively and merge point, when receiving client's product purchase signal, utilize described member to merge point corresponding client's purchasing price is provided discount by described process payment 30, and merge integration managing update processor point data and carry out the sale of the product of uploading by the seller and represent by driving described member, thereby the control ad view is active.

7. online advertisement method comprises step:

In advertiser's terminal with sell master terminal, upload and register advertisements information and product information to the online advertisement management server, described online advertisement management server selects advertising message and product information to merge point to provide the member by a plurality of members, merge and accumulate described point up to submitting the product purchase signal to from specific consumers, and when submitting described product purchase signal to, pay described member and merge point as discount points;

At described online advertisement management server, receive ID and password information, and authenticate described information to carry out client's login process;

At described online advertisement management server, determining whether provides any signal of checking at particular advertisement or product information from described user terminal;

At described online advertisement management server, provide the point of predetermined quantity according to described corresponding client's the activity of checking, and accumulate and describedly merge in the point to described member;

At described online advertisement management server, determine whether that from described user terminal any one provides the purchase signal at specific products;

At described online advertisement management server, respond described client's product purchase signal, rewards accumulation merges the discount points of point as described corresponding purchase product to the described member of corresponding time point; And

At described online advertisement management server, upgrading described member, to merge point be initial zero condition (0).

8. method as claimed in claim 7 wherein determines whether to provide any step of signal of checking at particular advertisement or product information to comprise from described user terminal at described online advertisement management server:

Extract and the more relevant prestored information of having checked the member of described respective advertisement or product information, to determine whether once checked same advertisement or product information before the described corresponding client; And

The result who determines as described online advertisement management server, if never checked described respective advertisement and product information before the described corresponding client, then at described online advertisement management server, the activity of not carrying out according to described corresponding client of checking merges the processing that point is accumulated to described member.

9. online advertising system comprises:

User terminal, its have be installed on wherein, such as the communication module of modulator-demodular unit, so that provide the global web page of the online advertisement management server that the member merges point by visit, check the advertising message and the product information that on global web page, show;

First to N advertiser terminal, it provides on the global web page of described online advertisement management server and display ads information, so that check advertising message, and provide the member of scheduled volume to merge point for client's ad view by described user terminal;

First sells master terminal to N, it provides product information on the global web page of described online advertisement management server, so that check product information and show described product information by described user terminal, and provide the member of scheduled volume to merge point for client checks product information for selling; And

Described online advertisement management server, it is sold master server from described first to N advertiser terminal and described first to N and receives described advertising message and product information and show these information at global web page, check signal in response to the advertising message and the product information that send from described user terminal, the classification of the product that shows according to selection according to client, merge in the point point that accumulation is cumulatively rewarded the member who saves bit by bit jointly by the member, when receiving client's product purchase signal, utilize the described member of the classification that offers described corresponding purchase product to merge the processing of point execution discount, upgrade the point data of described respective classes, and sell the product of uploading by described seller

10. online advertisement method comprises step:

When from user terminal transmission ID and password information,, carry out client's login process by the verification process of described corresponding information at the online advertisement management server;

If any signal of checking is provided, then extract the classification information that is stored in a plurality of products in the database at described online advertisement management server;

At described online advertisement management server, transmission is used to select and ask the signal of one of respective classes to described relative users terminal;

At described online advertisement management server, select signal in response to the classification that sends from described user terminal, the member who upgrades described respective classes cumulatively merges point;

The classification information of the product that extraction is selected by corresponding client and merge point information at the member that described respective classes is accumulated, and reward described member and merge the discount points of point as described corresponding purchase product; And

At described online advertisement management server, it is initial zero condition (0) that the member who upgrades described respective classes merges point.

11. an online advertising system comprises:

Described online advertisement management server, it is sold master server from described first to N advertiser terminal and described first to N and receives described advertising message and product information, and on global web page, show these information, by a plurality of product price scopes each product of classifying, response is checked signal from advertising message and product information that described user terminal sends, classification according to the product price scope of selecting according to client, merge in the point point that accumulation is cumulatively rewarded the member who saves bit by bit jointly by the member, utilization merges the processing of point execution discount corresponding to the described member of the Price Range of described corresponding purchase product when receiving client's product purchase signal, upgrade the point data of described corresponding product Price Range, and sell the product of uploading by the seller

12. an online advertisement method comprises step:

If any signal of checking is provided,, extract the classification information of a plurality of product price scopes in the database that are stored in then at described online advertisement management server;

At described online advertisement management server, transmission is used to select and ask the signal of one of corresponding Price Range to described relative users terminal;

At described online advertisement management server, select signal in response to the Price Range that sends from described user terminal, the member who upgrades described corresponding Price Range cumulatively merges point;

The classification information of the product that extraction is selected for purchase by corresponding client and merge point information corresponding to the member of the Price Range of described corresponding purchase product, and reward described member and merge the discount points of point as described corresponding purchase product; And

At described online advertisement management server, it is initial zero condition (0) that the member who upgrades described corresponding Price Range merges point.

13. an online advertisement method comprises step:

At the online advertisement management server, receive and the information that the relevant integration of being given when the ad view is set from advertiser's terminal;

At described online advertisement management server, determine whether to send client's advertisement selection signal from user terminal;

At described online advertisement management server, extract the some configuration information of described respective advertisement, and determine whether to exist any left point that to pay at described respective advertisement;

The if there is no left point that will pay at described respective advertisement then shows relevant information that can not pay point when ad view in the advertising message that shows on described global web page;

If can not pay point,, send some removing information to described respective advertisement client terminal at described online advertisement management server;

If there is any left point that to pay at described respective advertisement,, upgrades the point of being rewarded cumulatively and merge point to the member who is accumulated then at described online advertisement management server;

If any one from described user terminal provides the purchase signal at specific products, then, provide described member to merge the discount points of point as described corresponding purchase product up to described corresponding time point accumulation at described online advertisement management server; And

At described online advertisement management server, upgrade described member with described initial zero condition (0) and merge point.

14. method as claimed in claim 13 wherein receives with the step of the information that the relevant integration that provides when the ad view is set from the advertisement terminal and comprises:

The total some amount that provides when ad view is provided; And

The information of the some amount that provides when checking advertisement one time is set.

15. method as claimed in claim 13, wherein said online advertisement management server automatically be provided with show on the described World Wide Web website, its preset payable by the advertisement of full scale clearance so that on described screen, export by the order lower than other advertisement.

It is that 16. method as claimed in claim 13, wherein said online advertisement management server automatically show on the described World Wide Web website of deletion, it presets payable by the advertisement of full scale clearance.

17. an online advertising system comprises:

First to N advertiser terminal, it provides on the global web page of described online advertisement management server and display ads information, so that check advertising message by described user terminal, for client's ad view provides the member of scheduled volume to merge point, and provide the category information and the extra discount on purchases point of customer classification according to client's class;

First sells master terminal to N, it provides product information on the global web page of described online advertisement management server, so that check product information and show like products information for selling by described user terminal, provide the member of scheduled volume to merge point for client checks product information, and the category information and the extra discount on purchases point of customer classification are provided by client's class; And

Described online advertisement management server, it is sold to N advertiser terminal and described first to N under the situation of a plurality of user class of master terminal from described first in classification by product and registration, if any one from described user terminal is provided for selecting and checking the signal of product-specific information or advertisement, product or advertising message that extraction is selected by relative users, extract the category information of registration based on the log-on message of described relative users, and further pay special discount on purchases and put to described relative users.

18. system as claimed in claim 17, wherein said special discount on purchases point only refers to when described relative users and submits to when buying signal by the point of extra discount.

19. system as claimed in claim 17, wherein said user class is subdivided into a plurality of classes by user's sex, zone and age.

20. system as claimed in claim 17, wherein said online advertisement management server comprises:

Communication module, it is connected to advertiser server, sells master server, and user computer terminal, meets the agreement that is used to upload and download various data, and carries out the data compatible processing;

User authentication processor, it carries out the authentication of relative users based on the user's who sends from described user computer terminal log-on message;

Control module, it controls whole processors, described processor be used for registration in advance by the category information of product, check that described user terminal submits to check signal institute at any product, extract registration category information, determine the class of relative users based on the log-on message of described relative users, and to the special discount on purchases point of described user corresponding to described class;

Sell goods class classification processor, its registration from described advertiser server and described sell that master server sends by the information of selling product and by the user class classified information of product, check the user of visit, and the class of specifying described relative users by product;

The user who is used to check the connection status of the described user terminal that connects via described communication module signal inserts the inspection processor;

Merge the point management processor, it checks signal in response to the advertisement and the product information that send from described user computer terminal, under the situation of not considering special discount on purchases point, that management provides as discount points when special member submit to be bought signal, by the merging point of the common acquisition of member;

Class point management processor, its in conjunction with the accumulation of described sell goods class classification processor and management at class point that each user gave by product; And

Buy the signal check processor, it carries out payment processes when receiving the purchase signal of any one transmission from described user terminal.

21. an online advertisement method comprises step:

In advertiser's terminal and sell master server, upload advertising message and product information to the online advertisement management server;

In described advertiser's terminal with sell master server, send category information as the user of the target of described advertising message and product information (age-based, zone and sex classification) to described online advertisement management server;

At described online advertisement management server,, show the described advertising message of uploading and product information and user's category information by product and advertisement, and described category information is set so that handled automatically by processor by independent global web page;

At described online advertisement management server, ID and password information that response sends from user terminal are carried out login process;

If any signal of checking is provided, then extracts the relevant prestored information of having checked the member of described respective advertisement or product information, and extract category information, thereby determine the class of described relative users in conjunction with the user of corresponding product information and advertising message storage;

At described online advertisement management server, provide the point of predetermined quantity according to described corresponding client's the activity of checking, calculate described respective point cumulatively, and upgrade the member and merge point information;

At described online advertisement management server,, calculate cumulatively and upgrade special discount on purchases point by class according to class based on the relative users definite in conjunction with the described user's of corresponding product information and advertising message storage category information;

At described online advertisement management server, if any one from described user terminal provides the described purchase signal of specific products, check the category information of described relative users, and the described member that payment is accumulated to described corresponding time point merges the class point of point and described relative users as discount points; And

At described online advertisement management server, upgrade the class point that described member merges point and described relative users with described initial zero condition (0).

22. online advertising system, comprise online advertisement management server, in described online advertisement management server, specific products is selected and registered to user terminal in advance, specify with the amount that merges the point discount, and the semi-invariant of registering described merging point, make that described online advertisement management server is submitted the purchase signal automatically to when described user merges setting that point reaches described relative users and counts by the member who checks advertisement or product information and merge and accumulate.

23. the system as claimed in claim 22, wherein said online advertisement management server comprises:

Control module, it checks signal in response to the ad view and the product information that send from described user terminal, automatically give a certain amount of point, by accumulating described point, calculate cumulatively and manage the member and merge point, make and submit to the specific user who buys signal can access discount, receive and register and reserve purchase signal and some configuration information from described user terminal, and merging set-point when amount that point reaches described relative users described member, the purchase signal of submitting described relative users automatically to is to carry out purchasing process;

Merge the point management processor, its response is checked signal from advertisement and product information that described user computer terminal sends, under the situation of not considering special discount on purchases point, that management provides as discount points when special member submit to be bought signal, by the merging point of the common acquisition of member;

The point of purchase is provided with management processor, it receives and registers and reserves from described user terminal and buys signal and put configuration information, and merge set-point when amount that point reaches described relative users described member, submit to the purchase signal of described relative users to subscribe purchasing process automatically to carry out; And

Buy the signal check processor, it carries out payment processes when receiving the purchase signal of any one transmission from described user computer terminal.

24. an online advertisement method comprises step:

With advertiser's terminal with sell master server and be connected to the online advertisement management server, and advertising message and product information are uploaded to described online advertisement management server;

At described online advertisement management server, determining whether provides automatic reservation to buy signal from the described user terminal that is connected to it;

If do not provide any automatic reservation to buy signal from described user terminal,, determine whether to provide any signal of checking of particular advertisement or product information from described user terminal then at described online advertisement management server;

If any signal of checking is provided, then extract the relevant prestored information of having checked the member of described respective advertisement or product information, and as the award of checking, the point of predetermined quantity is added to described member cumulatively merges in the point;

If any one from described user terminal provides automatic reservation to buy signal, product information and set-point information,, register described corresponding product information, set-point information and user profile then at described online advertisement management server;

At described online advertisement management server, determine whether that from described user terminal any one provides the signal of checking of particular advertisement or product information;

Check signal if provide, then extract the relevant prestored information of having checked the member of described respective advertisement or product information, and as checking award, the point of predetermined quantity is added to described member cumulatively merges in the point;

At described online advertisement management server, determine that described accumulation member merges the reserve purchase attractable point whether point equals to register;

If the reserve purchase attractable point of being preset by a certain user equals described member and merges point,, send the Payment Request signal to described relative users terminal then at described online advertisement management server;

When receiving payment from described relative users terminal during signal,, carry out payment processes to be equivalent to the quantity discount that described member merges the semi-invariant of point at described online advertisement management server; And

25. an online advertising system comprises:

User terminal has wherein been installed the screen scrutiny program of the output products information of checking Web browser, so that the product code information that will output to described Web browser with time interval of rule sends to the online advertisement management server automatically;

Sell master server, be used to send user and time conditions information to described online advertisement management server, keep the special point of purchase of payment under the situation of predetermined amount of time with box lunch in the quantity of the number of users of the product information that shows company on the described screen and relative users; And

Described online advertisement management server, it receives and is registered in the number of users that screen shows the product information of company from the described master server of selling, and user and time conditions information, so that keep the special point of purchase of payment under the situation of predetermined amount of time in the quantity of relative users, receive product code information from the described screen scrutiny program that is installed on a plurality of user terminals, check the user's of corresponding product information sum with calculating, and when the relative users that has the predetermined quantity that is provided with by described seller or smaller amounts and the quantity of checking the relative users of product information keep predetermined amount of time, pay the special point of purchase.

26. an online advertisement method comprises step:

In advertiser's terminal with sell master server, the number of users that shows the product information of company with advertising message, product information, on screen, and keep the user and the time conditions information of the special point of purchase of payment under the situation of predetermined amount of time to upload to the online advertisement management server in the quantity of relative users;

At described online advertisement management server, receive product code information from the screen scrutiny program that is installed on the user computer terminal, and calculate the user's who checks described corresponding product information sum;

At described online advertisement management server, determine to check that whether the number of users of like products information is less than the predetermined quantity that is provided with by described seller;

At described online advertisement management server, whether at the fixed time definite user's who checks described respective numbers section keeps less than described predetermined quantity;

At described online advertisement management server, when satisfying described corresponding conditions, give the special point of purchase;

Be not less than the predetermined quantity that is provided with by the seller if check the number of users of like products information, or when the user's who just checks respective numbers when section does not keep less than predetermined quantity at the fixed time the terminal from another user the purchase signal is provided, then, the member is merged point give described relative users as discount points at described online advertisement management server;

If the number of users of checking like products information is less than the predetermined quantity that is provided with by the seller, and the user's who just checks respective numbers when section keeps less than predetermined quantity at the fixed time the terminal from the described user that receives the special point of purchase the purchase signal is provided, then at described online advertisement management server, the member is merged point and the special point of purchase gives described relative users as discount points, to carry out payment processes; And

27. online advertising system, comprise user terminal, be provided for and be combined in the various application programs of moving among the Windows (word processing program, image editor, games and windows browser program) and on corresponding screen, export the corresponding application programs screen, by the preassigned expectation purchase product information of user, merging point information, and the screen with purchase decision device.

28. an online advertising system comprises:

First to N advertiser terminal, it provides on the global web page of described online advertisement management server and display ads information, make client to check advertising message by described user terminal, ad view at client provides the member of scheduled volume to merge point, with fair mode sale advertising/sales assistant's advertising expenditure, and the fair award selectivity according to advertisement/sales assistant is rewarded when sell goods.

First sells master terminal to N, it provides on the global web page of described online advertisement management server and shows product information, make client to check product information by described user terminal, checking at client's product information provides the member of scheduled volume to merge point, with fair mode sale advertising/sales assistant's advertising expenditure, and the fair award selectivity according to advertisement/sales assistant is rewarded when sell goods;

Advertisement/sales assistant's terminal, it is checked by described first and sells advertising message and the product information that master server is uploaded to N advertiser terminal and described first to N, submit to advertisement/sales assistant to use signal under the situation of specific products and the fair signal of buying of advertisement is given the online advertisement management server specifying, and submit payment signal at the fair expense of advertisement; And

Described online advertisement management server, it is sold master server from described first to N advertiser terminal and described first to N and receives advertising message and product information, and on global web page, show these information, check signal in response to the advertising message and the product information that send from described user terminal, accumulate the member cumulatively and merge point, when receiving client's product purchase signal, utilize described member to merge point corresponding client's purchasing price is carried out the discount processing, upgrade the point data, the product that sale is uploaded by the seller, with fair mode sale advertising/sales assistant's advertising expenditure, and when paying processing by production marketing, reward according to advertisement/sales assistant's fair award selectivity.

29. system as claimed in claim 28, wherein said online advertisement management server also comprises the URL that is used for the described online advertisement management server of route, make described first to N advertiser terminal, described first to N sells the www server that master server and described user terminal can be visited described online advertisement management server, and comprise that being used to store described member merges point lastest imformation and purchase of customer signal, Customer Information, vendor information, advertiser information, advertisement/sales assistant's information, and first and second databases of each advertisement/seller assistant's fair information.

30. an online advertisement method comprises step:

At described online advertisement management server, show described advertising message of uploading and product information by independent global web page;

At described online advertisement management server, receive product from advertisement/sales assistant's terminal and select information and the fair payment information of advertisement, at corresponding fair payment advertisement volume, and register described respective advertisement/sales assistant's information and payment information;

At described online advertisement management server, determine whether to sell product, and whether advertisement/sales assistant the information relevant with described corresponding product exists;

If there is the advertisement/sales assistant information relevant with product sold, then at described online advertisement management server, based on the fair information that is contained in described respective advertisement/sales assistant's information, give described respective advertisement/sales assistant's terminal with sales incentive;

At described online advertisement management server, by the comparison between the information that presets the award that incentive message and relevant because production marketing pay, whether the award of determining to pay owing to production marketing is more than or equal to presetting award;

If the award of paying owing to production marketing is preset award more than or equal to described, then at described online advertisement management server, nonpayment is rewarded to described respective advertisement/sales assistant; And

If the award of paying owing to production marketing is preset award less than described,, continue the sales payment of described corresponding appointed product is rewarded then at described online advertisement management server.

31. online advertising system, comprise the search window that is used to import key word, its predetermined portions of upper end of main screen that is provided at the World Wide Web website is so that show the Search Results of specific products on described screen, and has a cumulative orders arrange buttons of preparing in the lower end of the main screen of described World Wide Web website, incident arrange buttons and by the online advertisement management server of area arrangement button, so that merge the descending order of point by the member, perhaps the descending order by the incident amount of money or discount rate rearranges search result information, perhaps selects search result information by the zone.

32. an online advertisement method comprises step:

At described online advertisement management server, set up database, wherein said advertising message and product information are according to the order of one of accumulation and incident, perhaps by area arrangement;

At described online advertisement management server, receive that cumulative orders arranges that signal, incident are arranged signal and by the area arrangement signal any one from user computer terminal; And

At described online advertisement management server,, rearrange the output information of described advertising message and product information in response to the signal that sends from described user computer terminal.

33. an online advertising system comprises:

B1 is to Bn for advertiser's terminal, and it is the register advertisements data in server, transmits the advertising expenditure of every click, and is received in the information about firms of registering in the described server;

The user terminal A 1 to An of being furnished with Web browser, described user terminal A 1 to An have be installed in wherein, such as the communication module of modulator-demodular unit, so that check the advertising message of in described server, registering, and, check and jackpot information in the proportional increase of passage of time of preset time section at the auction bidding of advertisement bonus;

Online advertisement management server OAMS, it receives and the register advertisements data from described advertiser's terminal B1 to Bn, receive ad data from described user terminal A 1 to An and check signal and payment advertising expenditure, the accumulation advertising expenditure, export information with the proportional semi-invariant of passage of time during section cumulatively when reaching the fixed time, from the go out bivalent signal of described user terminal A 1 to An reception at specific semi-invariant, select described relative users as the prize winner rewarding described user's bonus, and carry out the accumulation of the bonus of next session; And

The ad data display server, it is operated in conjunction with described online advertisement management server OAMS, and shows the ad data that sends from described online advertisement management server on described homepage.

34. comprising, system as claimed in claim 33, wherein said online advertisement management server OAMS be used for carrying out the www server WBS that World Wide Web is communicated by letter to Bn with described user terminal A 1 to An with described advertiser's terminal B1.

35. system as claimed in claim 33, wherein preset described online advertisement management server OAMS, make when its from described user terminal A 1 to An reception at specific semi-invariant go out bivalent signal the time, determine that whether described user is to click the user of ad data more than predetermined quantity in the ad data of registration, and elect described user as prize winner.

36. system as claimed in claim 33, wherein said online advertisement management server OAMS is preset IP address, MAC Address and the cookie information of the described user terminal A 1 to An of storage, the user terminal information of checking by ad data relatively, and repeatedly check under the same advertisement data conditions in same subscriber, determine that described respective advertisement data are for being checked once.

37. system as claimed in claim 33, wherein said online advertisement management server OAMS is predisposed to, also be when selecting described prize winner, select the user of the appointment numbering of the described bid button of click, rather than first user who clicks the bid button is as described prize winner, and each session of random extraction get order.

38. system as claimed in claim 33, wherein on the homepage of described ad data display server, show a plurality of ad datas, and show described ad data in such a way: cut apart by a plurality of users and the time period check the amount that described ad data merges and accumulates presetting auction, and increase described amount as time passes, and provide as time passes and the won amount information that changes and at the auction bidding button of a side that can the amount of winning information.

39. system as claimed in claim 33, wherein said online advertisement management server OAMS comprises:

Communication module, it receives ad data from described advertiser's terminal B1 to Bn, receives the ad click signal from described user terminal A 1 to An, is provided at the cumulative integral information of auction time period in real time, and receives out bivalent signal from described user terminal;

Member/advertiser information administrative unit, its accredited members' information and advertiser information and authenticate these information;

Ad data registration management unit, the ad data that its registration and management send from described advertiser's terminal B1 to Bn;

Ad click is counted computing unit, and it receives the click information of information about firms and each advertisement from many corporate servers of advertisement data on homepage, and calculates and manage these information;

The semi-invariant administrative unit, it counts the advertising expenditure that computing unit is managed every advertisement/every click cumulatively in conjunction with described ad click;

In hour bonus change/renewal administrative unit, it changes the prize money amount of cutting apart by session as time passes cumulatively, and in elected during the prize winner, resets the prize money amount of described corresponding session;

Member IP administrative unit, its storage and management member's IP or MAC Address and cookie information are to prevent that every day from repeating to click ad data in the auction and the repetition bonus is got;

The advertising fee payment unit, it calculates the click signal at ad data that receives from described user terminal A 1 to An, and the payment advertising expenditure;

Member/advertiser the DB that is used for accredited members' information and advertiser information;

Be used to register the ad data DB of the ad data that sends from described advertiser's terminal B1 to Bn;

Be used for receiving and storing by advertisement the clicks operation DB of information about firms and click information from many corporate servers in the homepage advertisement data;

Semi-invariant/the bonus that is used to store the advertising expenditure of every advertisement/every clicks changes DB;

Advertising fee payment DB, it calculates the click signal at ad data that receives from described user terminal A 1 to An, and the stores advertisements cost information; And

Control module, it receives and the register advertisements data from described advertiser's terminal B1 to Bn, when checking signal, pays ad data advertising expenditure when receiving from described user terminal A 1 to An, accumulate described advertising expenditure in real time, determine whether to reach the auction time, cut apart and accumulation and the proportional bonus of passage of time, from the selection signal of described user terminal A 1 to An reception at the bonus of specified quantitative, select described relative users as the prize winner giving him or she Bonus Reward, and be the accumulation that bonus is carried out in next session.

40. system as claimed in claim 33, the semi-invariant of described whole ad auction is cut apart the click of advertisement by described user, and be presented at respectively on the described ad data display server by the advertisement website together with the ad auction temporal information, so that carry out independent ad auction by the advertisement website.

41. an online advertisement method comprises step:

At online advertisement management server OAMS, receive and the register advertisements data from advertiser's terminal B1 to Bn;

On the homepage of advertisement data, announce the auction bidding time;

At described online advertisement management server OAMS, receive described ad data information and its click information of sending from described user terminal A 1 to An, to calculate the clicks of each advertisement;

At described respective advertisement, merge and the each integration amount of clicking of accumulation;

At described online advertisement management server OAMS, determine whether to reach the described auction bidding time;

If reach the described auction bidding time, at described online advertisement management server OAMS, cut apart the total mark amount in the described auction, and show the increase of integration amount along with the passing of each chronomere by preset time unit's (for example, second or minute);

At described online advertisement management server OAMS, any one during the increase that shows integration amount from described user terminal receives out bivalent signal;

At described online advertisement management server OAMS, the progressive jackpot that is fixed on described corresponding time point is as the bonus that will reward to described corresponding bidder;

The bonus of the corresponding session of deduction from the total accumulation of described bonus;

At described online advertisement management server OAMS, determine whether the described auction time finishes; And

If the described auction time finishes,, Bonus Reward is given the prize winner of each session then at described online advertisement management server OAMS.

42. method as claimed in claim 41, the step that wherein receives out bivalent signal also comprises click signal and the user profile that reception sends from each described user terminal A 1 to An, in DB, sequentially accumulate them, and select to specify the step of the user of numbering as the prize winner.

43. method as claimed in claim 41, the step that wherein receives described ad data information and click information also comprises:

When described online advertisement management server OAMS receives ad data information and click information thereof from described user terminal A 1 to An, determine whether to exist account's (ID, cookie information, IP and MAC Address) of same subscriber at the click information of described respective advertisement; And

If described same subscriber was once clicked the same advertisement data, then, do not accumulate integration at described user's click at described online advertisement management server OAMS.

44. method as claimed in claim 41 also comprises between the step of progressive jackpot as described bonus of step that receives out bivalent signal and fixing described corresponding time point:

The authentication of the account information by described relative users, determine described same date described relative users to the clicks of advertisement whether more than or equal to preset clicks;

If described same date described relative users to the clicks of advertisement less than presetting clicks, then cancel the bonus of described relative users and get; And

As the result who determines of described online advertisement management server OAMS, if described same date described relative users to the clicks of advertisement more than or equal to presetting clicks, then fix described relative users as the prize winner.

45. method as claimed in claim 41 wherein also comprises to Bonus Reward the prize winner's of each session step:

At described online advertisement management server OAMS, determine by the Member Accounts who receives via described user terminal A 1 to An whether corresponding preparation award-winner are members;

If described preparation award-winner are not the members, then count waiting time;

After being set the time, determine whether described corresponding preparation award-winner subscribe through appointment;

If the preparation award-winner do not subscribe, then cancel getting of described relative users;

The bonus amount won of described corresponding session is added in the described total accumulation; And

If described corresponding preparation award-winner have subscribed the schedule time or existing member, then at described online advertisement management server OAMS, determine the prize winner of described corresponding preparation award-winner, and give him or she Bonus Reward for described corresponding session.

46. being the step of described bonus, method as claimed in claim 41, the progressive jackpot that wherein is fixed on described corresponding time point also comprise:

At described online advertisement management server OAMS, accumulate in proper order and store bidder's information by bid;

First bidder's of bivalent signal information is submitted out in extraction to, and determines that he or she is the prize winner; And

At described online advertisement management server OAMS, stop described corresponding session, the semi-invariant of rewarding described corresponding session is as bonus, and resets the semi-invariant information of described corresponding session.

47. an online advertisement method comprises step:

At online advertisement management server OAMS, receive ad data from described advertiser's terminal B1 to Bn and register described data;

The independent ad auction bid time of on the homepage of the company that shows described ad data, announcing whole ad auction and pressing the advertisement website;

At described online advertisement management server OAMS, receive ad data information and click information thereof from described user terminal A 1 to An, and calculate the clicks of each advertisement;

Click cumulative integral amount by described respective advertisement is respectively as the share of the described ad auction of the share of described whole ad auction and each advertisement side;

At described online advertisement management server OAMS, determine whether to reach the described whole ad auction bid time;

If reach the described whole ad auction bid time, then at described online advertisement management server OAMS, cut apart the semi-invariant of described whole ad auction by preset time unit's (for example, second or minute), and show the increase of semi-invariant along with the passing of each chronomere;

At described online advertisement management server OAMS, during the increase that shows described semi-invariant, any one from described user terminal receives out bivalent signal;

At described online advertisement management of consumer device OAMS, the prize winner who rewards each session is with bonus;

The bonus of the described corresponding session of deduction from described total progressive jackpot amount;

At described online advertisement management server OAMS, determine whether the described whole ad auction time finishes;

If the described whole ad auction time finishes,, extract the information of the described semi-invariant of each ad data then at described online advertisement management server OAMS;

Cut apart the semi-invariant of described respective advertisement by preset time unit's (for example, second or minute), and show the increase of semi-invariant along with the passing of each chronomere;

At described online advertisement management server oAMS, any one from described user terminal A 1 to An receives out bivalent signal;

The described corresponding prize money amount of deduction from described progressive jackpot amount;

At described online advertisement management server OAMS, determine whether the described corresponding independent ad auction time finishes; And

If the described independent ad auction time finishes,, described Bonus Reward is given the prize winner of each session at described online advertisement management server OAMS.

48. method as claimed in claim 47, the step that wherein receives out bivalent signal can be participated in the independent ad auction of each advertisement and send the user of bid time and will be restricted to the user who checked described respective advertisement information on the corresponding date.

49. method as claimed in claim 47, the step that wherein receives out bivalent signal also comprises:

Based on the account information of relative users, determine whether described relative users once clicked described respective advertisement data on the corresponding date;

If described relative users was never clicked the respective advertisement data on the described corresponding date,, by to the clicks counting schedule time, determine described respective advertisement was in that whether the time period is set once clicked then at described online advertisement management server OAMS;

If described advertisement is clicked, then fix described bonus and the described corresponding prize money amount of deduction from the progressive jackpot amount;

If the never clicked mistake of described advertisement is then cancelled described corresponding prize winner; And

As the result of described online advertisement management server OAMS,, then be fixed on the prize money amount of corresponding time point if described relative users was once clicked described respective advertisement data on the described corresponding date.

50. an online advertisement method comprises step:

On the homepage of advertisement data, announce auction bidding time and bid condition;

At described online advertisement management server oAMS, receive ad data information and click information thereof from described user terminal A 1 to An;

The integration amount that merges and accumulate each advertisement in the total accumulation of described integration is extracted the auction temporal information of described respective advertisement, and gives the individual auction participation time;

At described online advertisement management server OAMS, determine whether to reach the described ad auction bid time;

If reach the described ad auction bid time, then at described online advertisement management server OAMS, cut apart the merging and the semi-invariant of described ad auction, and show the increase of semi-invariant along with the passing of each chronomere by preset time unit;

At described online advertisement management server OAMS, during the increase that shows integration amount, determine whether that from described user terminal A 1 to An any one receive out bivalent signal;

The authentication of the account information by described relative users determines whether to receive the described bivalent signal that goes out in the auction participation time of relative users offering;

If describedly go out bivalent signal from what described user terminal A 1 to An received transmission, exceed the auction that offers relative users and participated in the time, then, cancel described corresponding bidder's bonus and get at described online advertisement management server OAMS;

If described online advertisement management server OAMS is offering the bivalent signal that goes out that receives within the described auction participation time of relative users from described user terminal A 1 to An transmission, then this corresponding bidder of decision is the prize winner, and rewards him or she with bonus; And

At described online advertisement management server OAMS, determine whether the described ad auction time finishes, if and exist any residue to auction the time, then receive and calculate the ad data click signal once more, and when changing described total accumulated amount, carry out the auction of next session from described user terminal A 1 to An.

51. method as claimed in claim 50, the step that wherein merges and accumulate described integration amount comprises that also the selection by described advertiser provides the described auction that is provided by described online advertisement management server OAMS to participate in the time discriminatively, perhaps provides by the auction of the type classification of described ad data and participates in the time.

52. an online advertising system comprises:

B1 is to Bn for advertiser's terminal, is used in server register advertisements data, transmits each advertising expenditure of clicking, and is received in the information about firms of registering in the described server;

The user terminal A 1 to An of being furnished with Web browser, described user terminal A 1 to An have be installed in wherein, such as the communication module of modulator-demodular unit, so that check the advertising message of in described server, registering, for bid, check the jackpot information that increases pro rata with passage of time in the preset time section at advertisement bonus auction;

User's cell phone C1 is to Cn, it is used for receiving authentication signal from online advertisement management server OAMS, to send the automatic readjustment of wireless Internet request signal is set, receive and check ad data from described online advertisement management server OAMS, and automatically send the described information of checking and arrive described online advertisement management server OAMS;

Online advertisement management server OAMS, it receives and the register advertisements data from described advertiser's terminal B1 to Bn, receive ad view signal and payment advertising expenditure from described user terminal A 1 to An and user's cell phone C1 to Cn, the accumulation advertising expenditure, when reaching special time period, export cumulatively and the proportional semi-invariant information of passage of time, from the go out bivalent signal of described user terminal A 1 to An reception at specific semi-invariant, select described relative users as the prize winner rewarding described user's bonus, and carry out the accumulation of the bonus of next session; And

Be used for carrying out the www server WBS that World Wide Web is communicated by letter to Bn with described user terminal A 1 to An with described advertiser's terminal B1, and being used for the WAP server WAPS to Cn execution wireless data communications by described user's cell phone C1, it is provided in the described online advertisement management server OAMS; And

The ad data display server, it is operated in conjunction with described online advertisement management server OAMS, and shows the ad data that sends from described online advertisement management server OAMS on described homepage.

53. use the online advertisement method of system as claimed in claim 52, described method comprises step:

Receive the cell phone register requirement signal that is used for the advertisement reception from user's cell phone C1 to Cn, and register and authenticate described respective cell telephone number;

At described online advertisement management server OAMS, send Callback URL information and arrive described user's cell phone C1 to Cn;

When by described user's cell phone C1 when Cn selects described corresponding Callback URL, visit is as the described online advertisement management server OAMS of the address of described corresponding URL, and the ad data that will preset in described corresponding URL sends to described user's cell phone C1 to Cn, with the described ad data of output on described screen;

At described online advertisement management server OAMS, registration is as checking that the auction that sends to described user's cell phone C1 and provide to the award of the ad data of Cn participates in temporal information and user profile, and merging and accumulate the integration of each advertisement in the total accumulation of described integration;

If reach the described ad auction bid time, then at described online advertisement management server OAMS, cut apart the merging and the semi-invariant of described ad auction, and show the increase of semi-invariant along with the passing of each chronomere by preset time unit (second/minute);

During the increase that shows integration amount, any one in the Cn of any one from described user terminal A 1 to An or described user's cell phone C1 receives out bivalent signal;

If described online advertisement management server OAMS has received the bivalent signal that goes out that sends from described user terminal A 1 to An or described user's cell phone C1 to Cn, exceeded the auction that offers relative users and participated in the time, then cancelled corresponding bidder's bonus and get;

If described online advertisement management server OAMS is offering the bivalent signal that goes out that receives within the described auction participation time of relative users from described user terminal A 1 to An transmission, determine that then described corresponding bidder is the prize winner, and reward him or she with bonus;

At described online advertisement management server OAMS, determine whether the described ad auction time finishes; And

If have any residue auction time, then receive the ad data click signal and calculate this signal from user terminal A 1 to An once more, and when changing described total accumulated amount, carry out the auction of next session.

54. an online advertising system comprises:

B1 is to Bn for advertiser's terminal, is used in server register advertisements data, transmits each advertising expenditure and leading key word sorting charge usefulness of clicking, and is received in the information about firms of registering in the described server;

The user terminal A 1 to An of being furnished with Web browser, described user terminal have be installed in wherein, such as the communication module of modulator-demodular unit, so that check the advertising message of in described server, registering, be chosen in the leading key word that shows in the search window of search portal and receive integration amount and integral time, for bid at the auction of advertisement bonus, check the jackpot information that increases pro rata with passage of time, and send out bivalent signal at specific bonus in the preset time section;

Described online advertisement management server OAMS, it receives and register advertisements information from described advertiser's terminal B1 to Bn, receive ad data checks signal or receives the signal that is used for selecting the leading key word that described search window exports from the search portal server from described user terminal A 1 to An and described user's cell phone C1 to Cn, and payment advertising expenditure, accumulate described advertising expenditure, when reaching special time period, accumulate described advertising expenditure and output and the proportional semi-invariant information of passage of time cumulatively, from the go out bivalent signal of described user terminal A 1 to An reception at specific semi-invariant, select described relative users as the prize winner rewarding described user with bonus, and carry out the accumulation of the bonus of next session;

The ad data display server, it is operated in conjunction with described online advertisement management server OAMS, and shows the ad data that sends from described online advertisement management server on described homepage; And

Described search portal server, be used for storing the leading keyword message that sends from described online advertisement management server OAMS at DB with similar key word similarly in conjunction with special key words, receive the input signal of described special key words from described user terminal A 1 to An, and show described similar key word and leading key word in described search window, and the selection signal that receives described leading key word is to send to described online advertisement management server OAMS.

55. system as claimed in claim 54, wherein said search portal server is implemented as and makes the relevant described auction participation time be provided for the user's who has selected described leading key word information, is expressed as character or pattern in the leading key word of exporting together with described similar key word by described search window respectively.

56. system as claimed in claim 54, wherein said leading key word is the key word that is similar to by the key word of user's input, perhaps sets up in DB and its dissimilar at all key word in conjunction with described special key words.

57. use the online advertisement method of system as claimed in claim 54, described method comprises step:

At online advertisement management server OAMS, utilization is used to register from described advertiser's terminal B1 to Bn the application of the leading search cost of the special key words that receives and particular search gateway information, the leading key word of registration and auction the time indication information in described corresponding search portal server with being bonded to each other;

At described search portal server, determine whether special key words is imported into described search window;

The leading keyword message of setting up in advance among the described DB of described corresponding keyword extraction, and on described search window, show described information;

At described search portal server, determine whether to be used to select/import permission to auction the signal of the leading key word of accumulated time from described user terminal A 1 to An reception;

Be used to select/import to allow the user to accumulate the signal of the leading key word of auction time if receive, then send described corresponding search result data to described user terminal A 1 to An;

At described search portal server, the ad auction that sends described relative users is participated in accumulated time information to described online advertisement management server OAMS;

At described online advertisement management server OAMS, upgrade the described ad auction of described relative users and participate in accumulated time information, and in the total accumulation of described integration, merge and accumulate the integration of each advertisement;

At described online advertisement management server OAMS, determine that during the increase that shows integration amount whether any one from described user terminal A 1 to An receives out bivalent signal;

If described online advertisement management server OAMS has received the bivalent signal that goes out from described user terminal A 1 to An transmission, exceed the auction that offers relative users and participated in the time, then cancel corresponding bidder's bonus and get;

If there is any residue auction time, then receives and calculate the ad data click signal from described user terminal A 1 to An once more, and when changing described total accumulated amount, carry out the auction of next session.