CN101546406A - Game marketing system and device - Google Patents
Game marketing system and device Download PDFInfo
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- CN101546406A CN101546406A CN200810087693A CN200810087693A CN101546406A CN 101546406 A CN101546406 A CN 101546406A CN 200810087693 A CN200810087693 A CN 200810087693A CN 200810087693 A CN200810087693 A CN 200810087693A CN 101546406 A CN101546406 A CN 101546406A
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Abstract
The invention relates to a game marketing system and a device, and aims to solve the problem that the game marketing function is poor. Through the technical measures that different industries are combined to take games as a product marketing platform and use the game to consume, the advertising benefit of game marketing and the convenience of shopping are improved.
Description
Technical field
A kind of marketing system and device, be meant especially a kind of by the recreation combine with the different industry in entity shop, be used to peddle the game marketing system and the device of commodity.
Background technology
In recent years, flourish along with interaction entertainment product and mobile technology, various related application as: play by mobile phone-downloaded, and the moving game device etc., as emerging rapidly in large numbersBamboo shoots after a spring rain, emerge, and along with the development of time, simple game function can not satisfy numerous users' demand, and the auxiliary function that therefore how to increase recreation becomes the problem that each tame manufacturer is studied.
Generally speaking, all have so-called stage property in the recreation, stage property comprises image and title, is used for increasing the interest of recreation, as long as the article that appear in the recreation can be called stage property.Yet, the virtual product that the stage property in the recreation is normally designed voluntarily and planned by recreation manufacturer, shortage acceptance for the user.
Therefore, have manufacturer to propose real-life product digitizing as the stage property in the recreation, thereby make recreation possess the marketing function, for example: real-life clothes is digitized into image into stage property, and the game role that offers in the recreation uses.Thus, recreation manufacturer not only can increase the acceptance of user for stage property, also can be by the mode of different industry combination, under the situation of authorizing mutually, real-life goods producer is taken the circumstances into consideration to collect advertising expenditure, thereby the marketing function that makes recreation have the property inserted obtains advertisement benefit.
As mentioned above, though recreation can obtain advertisement benefit by the marketing function of the property inserted, but impel the user to buy real-life product limitation and inconvenience are arranged still, still be not enough to fully solve the not good problem of marketing function of recreation in the above described manner.
In sum, there has been the not good problem of marketing function of recreation in prior art always since the midium or long term as can be known, therefore is necessary to propose improved technological means, solves this problem.
Summary of the invention
In view of the problem that prior art exists, the present invention proposes a kind of game marketing system and device.
Game marketing system proposed by the invention comprises: mobile terminal and server-side.Wherein, the mobile terminal is used for carrying out game operation, and this mobile terminal comprises: identification module, object database, flag data storehouse, embedded module, game module and delivery module.Wherein, identification module is used for the stored user identifying information; Object database is used for storage object information; The flag data storehouse is used for storing the marketing sign; Embedded module will market the sign be embedded in the object information, with generating the marketing object; Game module is used for according to the operation of mobile terminal, shows the marketing object and generates shopping information; Delivery module is used for transmitting customer identification information and shopping information.
Server-side is used for after confirming customer identification information, calculates the pairing discounted cost of shopping information according to the discount rule.
In addition, recreation marketing apparatus proposed by the invention comprises: identification module, object database, flag data storehouse, embedded module, game module and delivery module.Wherein, identification module is used for the stored user identifying information; Object database is used for storage object information; The flag data storehouse is used for storing the marketing sign; Embedded module will market the sign be embedded in the object information, with generating the marketing object; Game module is used for according to the operation of this device, shows the marketing object and generates shopping information; Delivery module is used for transmitting customer identification information and shopping information.
System proposed by the invention and device as above be with difference between the prior art that the present invention combine by different industry and will play as the product marketing platform, and use is played and consumed.
By above-mentioned technological means, the present invention can improve the advertisement benefit of recreation marketing and the convenience of shopping.
Description of drawings
The 1st figure is the calcspar of game marketing system of the present invention.
The 2nd figure is the synoptic diagram of game operation picture.
The 3rd figure uses the operation chart that the present invention does shopping.
Embodiment
Below will cooperate diagram and embodiment to describe embodiments of the present invention in detail, by this to the present invention how the application technology means implementation procedure that solves technical matters and reach the technology effect can fully understand and implement according to this.
At first, before describing embodiment in detail, earlier game marketing system proposed by the invention and device are carried out background note, the present invention is applied to have in the transmission environment of mobile terminal and server-side, described mobile terminal can be used for carrying out the device of game operation as brain machine, mobile phone and personal digital assistant etc.; And server-side can be an induction installation, and can be placed on the entity shop as contractor, is used for being responsible for identification mobile terminal and arithmetical discount expense, then is prior art as for the golden stream of the reality flow process of withholing, so seldom give unnecessary details at this.Detailed marketing mode will cooperate embodiment to explain after a while.
Fig. 1 comprises: mobile terminal 110 and server-side 120 for the calcspar of game marketing system of the present invention.Wherein, mobile terminal 110 is used for carrying out game operation, comprises: identification module 111, object database 112, flag data storehouse 113, embedded module 114, game module 115 and delivery module 116.Wherein, identification module 111 (for example: one group of unique user identification code) is used for the stored user identifying information; Object database 112 is used for storage object information, and described object information comprises employed stage property image and stage property title in the recreation; Flag data storehouse 113 is used for storing the marketing sign; Embedded module 114 sign of will marketing is embedded in the object information, and with generating the marketing object, the marketing sign then is that the group of trade mark, figure, animation, image and literal makes up; Game module 115 is used for according to the operation of mobile terminal 110, shows the marketing object and generates shopping information, and described shopping information comprises stage property title and the quantity purchase that the user is bought in recreation; Delivery module 116 is used for transmitting customer identification information and shopping information, and its load mode can transmit by radio frequency identification system, transmission line, infrared ray or wireless network.
Server-side 120 is used for after confirming customer identification information, calculates the pairing discounted cost of shopping information according to the discount rule.
In addition, recreation marketing apparatus proposed by the invention, mobile terminal 110 promptly noted earlier comprises: identification module 111, object database 112, flag data storehouse 113, embedded module 114, game module 115 and delivery module 116.Wherein, identification module 111 is used for the stored user identifying information; Object database 112 is used for storage object information; Flag data storehouse 113 is used for storing the marketing sign; Embedded module 114 will market the sign be embedded in the object information, with generating the marketing object; Game module 115 is used for according to the operation of this device, shows the marketing object and generates shopping information; Delivery module 116 is used for transmitting customer identification information and shopping information.
Fig. 2 is the synoptic diagram of game operation picture, comprises: background frame 210, food and beverage department's icon 211, clothes shop's icon 212 and role's icon 220, the assembly that described game operation picture is comprised is not as limit.
When operation that the user plays by mobile terminal 110, can on background frame 210, show 220 by the angle of critical deformation chromatic graph, this mobile terminal 110 is recreation marketing apparatus proposed by the invention.If user's desire is bought food, then can in the operating process of playing, as shown in Figure 2, the role be illustrated 220 move to food and beverage department's diagram 211, at this moment, game module 115 triggers and shows corresponding operation screen (will cooperate Fig. 3 to elaborate after a while); If user's desire is bought clothes, then as above-mentioned move operation, the role is illustrated 220 move to clothes shop's icon 212, be used for triggering the operation screen (not shown) that shows corresponding clothes shop icon 212.
The front is mentioned, and when user's desire was bought food, removable role's icon 220 to food and beverage department's icon 211 triggered and shows corresponding operation screen.Therefore, next cooperate Fig. 3 to illustrate and trigger the corresponding operation screen of demonstration.Fig. 3 is the behaviour's that uses the present invention and do shopping the synoptic diagram of doing, as shown in Figure 3, when user's angle of critical deformation chromatic graph mark 220 to food and beverage department's icon 211, game module 115 will trigger and show shopping action pane 230.Then, shopping action pane 230 can be obtained the object information of corresponding food and beverage department icon 211 from object database 112, as: hamburger photo (being the stage property image) and hamburger title (being the stage property title), and by the embedded marketing sign that leaves flag data storehouse 113 in of 114 pairs of obtained object information of embedded module (for example: hamburger photo and hamburger title), thereby generate marketing object (promptly having embedded hamburger photo and hamburger title of marketing sign), and the object of will marketing is presented at image display area 231 and title viewing area 232 respectively.In addition, can show that also the required price of purchase is in price viewing area 233.
At this moment, the user can learn by image display area 231, title viewing area 232 and price viewing area 233 can be for stage property (comprising: stage property image and stage property title) and the price bought, and after input quantity, buy by clicking affirmation assembly 234, or buy by 235 cancellations of cancellation assembly.If buy, 115 of game module generate shopping information according to the stage property of being bought.The front is mentioned, and image display area 231 and title viewing area 232 shown stage property image and stage property titles all (for example: the trade mark of embedded manufacturer in the picture of hamburger see through embedded module 114 embedded marketing signs; The title of embedded manufacturer in the title of hamburger), the described marketing sign group's combination that can be trade mark, figure, animation, image and literal.In other words, the user can correspond to real-life actuals from stage property image and stage property title, even can learn the manufacturer that produces or peddle by shown trade mark in the stage property image, thereby reaches the purpose and the effect of the property inserted marketing.
As mentioned above, when the user click confirm that assembly 234 is bought after, game module 115 generates shopping informations, this shopping information comprises stage property title and quantity purchase.Then, delivery module 116 with the customer identification information in the identification module 111 (for example: one group of unique user identification code), and the shopping information that generated of game module 115, transmit by radio frequency identification system, transmission line, infrared ray or wireless network.
At last, after server-side 120 is confirmed customer identification information, calculate the pairing discounted cost of shopping information according to the discount rule, for example: after server-side 120 confirms that by customer identification information the user is member or legal user, calculate purchase expenses with member's favourable price, then, the actuals of corresponding stage property is peddled in the entity shop according to the purchase expenses after calculating.The account form of described discount rule does not limit on reality is implemented.
In sum, the present invention and difference between the prior art are to combine by different industry and will play as the product marketing platform as can be known, and the technological means of using recreation to consume, the not good problem of recreation marketing function that exists in the prior art be can solve by this technological means, thereby the advertisement benefit of recreation marketing and the convenience of shopping improved.
Though embodiment proposed by the invention as above, described content is not to be used for directly limiting scope of patent protection of the present invention.Any personnel that have common technical know-how in the technical field of the invention under the prerequisite that does not break away from spirit and scope proposed by the invention, can do some changes on the formal and details of implementing.Scope of patent protection of the present invention still must be defined with the appending claims scope and is as the criterion.
Claims (10)
1, a kind of game marketing system comprises:
The mobile terminal is used for carrying out game operation, and this mobile terminal comprises:
Identification module is used for the stored user identifying information;
Object database is used for storing at least one object information;
The flag data storehouse is used for storing the marketing sign;
Embedded module, the sign of will marketing is embedded in the object information, with generating the marketing object;
Game module is used for operation according to the mobile terminal, shows this marketing object and generates shopping information; And
Delivery module is used for transmitting customer identification information and this shopping information; And
Server-side is used for after confirming customer identification information, calculates the pairing discounted cost of shopping information according to the discount rule.
2, game marketing system as claimed in claim 1, wherein object information comprises stage property image and stage property title.
3, game marketing system as claimed in claim 2, wherein shopping information comprises stage property title and quantity purchase.
4, game marketing system as claimed in claim 1, wherein marketing is masked as group's combination of trade mark, figure, animation, image and literal.
5, game marketing system as claimed in claim 1, wherein customer identification information and shopping information transmit by radio frequency identification system, transmission line, infrared ray or wireless network.
6, a kind of recreation marketing apparatus comprises:
Identification module is used for the stored user identifying information;
Object database is used for storing at least one object information;
The flag data storehouse is used for storing the marketing sign;
Embedded module, the sign of will marketing is embedded in the object information, with generating the marketing object;
Game module is used for according to the operation of installing, and shows that the marketing object also generates shopping information; And
Delivery module is used for transmitting customer identification information and shopping information.
7, recreation marketing apparatus as claimed in claim 6, wherein object information comprises stage property image and stage property title.
8, recreation marketing apparatus as claimed in claim 7, wherein shopping information comprises stage property title and quantity purchase.
9, recreation marketing apparatus as claimed in claim 6, wherein marketing is masked as group's combination of trade mark, figure, animation, image and literal.
10, recreation marketing apparatus as claimed in claim 6, wherein customer identification information and shopping information transmit by radio frequency identification system, transmission line, infrared ray or wireless network.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810087693A CN101546406A (en) | 2008-03-25 | 2008-03-25 | Game marketing system and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810087693A CN101546406A (en) | 2008-03-25 | 2008-03-25 | Game marketing system and device |
Publications (1)
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| CN101546406A true CN101546406A (en) | 2009-09-30 |
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| CN200810087693A Pending CN101546406A (en) | 2008-03-25 | 2008-03-25 | Game marketing system and device |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103220204A (en) * | 2012-01-19 | 2013-07-24 | 阿里巴巴集团控股有限公司 | Marketing mail generating method and marketing mail generating device |
| CN103329153A (en) * | 2011-01-03 | 2013-09-25 | 宏伍工作室公司 | Systems, methods and media for providing virtual badges |
| CN106651521A (en) * | 2010-08-28 | 2017-05-10 | 电子湾有限公司 | Search system using multi-level silhouettes |
| WO2018006367A1 (en) * | 2016-07-07 | 2018-01-11 | 深圳狗尾草智能科技有限公司 | Item purchasing method and system based on multimodal input in games |
| WO2018068160A1 (en) * | 2016-10-12 | 2018-04-19 | 朱恩辛 | Cross-boundary interactive marketing system and method therefor |
| US11132391B2 (en) | 2010-03-29 | 2021-09-28 | Ebay Inc. | Finding products that are similar to a product selected from a plurality of products |
| US11605116B2 (en) | 2010-03-29 | 2023-03-14 | Ebay Inc. | Methods and systems for reducing item selection error in an e-commerce environment |
-
2008
- 2008-03-25 CN CN200810087693A patent/CN101546406A/en active Pending
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11132391B2 (en) | 2010-03-29 | 2021-09-28 | Ebay Inc. | Finding products that are similar to a product selected from a plurality of products |
| US11605116B2 (en) | 2010-03-29 | 2023-03-14 | Ebay Inc. | Methods and systems for reducing item selection error in an e-commerce environment |
| US11935103B2 (en) | 2010-03-29 | 2024-03-19 | Ebay Inc. | Methods and systems for reducing item selection error in an e-commerce environment |
| CN106651521A (en) * | 2010-08-28 | 2017-05-10 | 电子湾有限公司 | Search system using multi-level silhouettes |
| US11295374B2 (en) | 2010-08-28 | 2022-04-05 | Ebay Inc. | Multilevel silhouettes in an online shopping environment |
| CN103329153A (en) * | 2011-01-03 | 2013-09-25 | 宏伍工作室公司 | Systems, methods and media for providing virtual badges |
| CN103220204A (en) * | 2012-01-19 | 2013-07-24 | 阿里巴巴集团控股有限公司 | Marketing mail generating method and marketing mail generating device |
| CN103220204B (en) * | 2012-01-19 | 2016-02-03 | 阿里巴巴集团控股有限公司 | The generation method and apparatus of marketing mail |
| WO2018006367A1 (en) * | 2016-07-07 | 2018-01-11 | 深圳狗尾草智能科技有限公司 | Item purchasing method and system based on multimodal input in games |
| WO2018068160A1 (en) * | 2016-10-12 | 2018-04-19 | 朱恩辛 | Cross-boundary interactive marketing system and method therefor |
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Open date: 20090930 |